[car home Information] Landing ships, cruisers, destroyers, dolphins, seagulls … are the names of some forums that make you wonder what you are visiting. Yes, these are the names of cars. You are really looking at car home. After the Great Wall released itself, BYD began to do things, and the true face of the "ocean" was also revealed in front of us.

■ Is it really e-net skinning?

"BYD E1"

　　To say the origin of this "ocean net", we have to mention the original "E net". Let’s take a brief look at the timeline. In the first two years, in addition to the dynasty series that spread all over the country, BYD also had a series of products belonging to the "E series" and sold by the "E-net". Representative models include e1, e2, e3, etc. e1 has a face that you can tell who his grandfather is at a glance, while e2 and e3 smell like "Dragon Face", like Qin’s two brothers.

"Previously released (|), which is now the dolphin"

　　For some reasons, e-net’s products did not reach the top as the Dynasty series. Until this year’s Shanghai Auto Show, an EA1 was unveiled. It adopted a completely different "marine aesthetics" design concept from the Dynasty series, and it was replaced with BYD’s brand-new LOGO. This car was the predecessor of the dolphin listed at the Chengdu Auto Show at the end of August.

『ocean-X』

　　At the launch conference of BYD e platform 3.0 in early September, ocean-X met us, and also revealed BYD seals, sea lions, seagulls and other models based on e platform 3.0. The concept of "ocean" was further strengthened.

『Destroyer 05』

　　During the 2021 Guangzhou Auto Show, destroyer 05 was born, which made the naming of automobile products go to a new level and enriched the concept of "ocean". At the same time, BYD official said that the existing BYD Dynasty Network and E-network have been adjusted to Dynasty Network and Ocean Network, and the existing E-series models and ocean series models belong to Ocean Network.

　　At this point, it can be seen that the products of Ocean series are obviously different from E series, from "low price" to "young". Externally, they have completely different design styles, but underneath, the ocean series are built on a new platform. But at the same time, Ocean Series also inherited the old products of E Series. We summarized the current marine sales network and its products as follows:

■ Dolphin: A cute car full of gas.

　　As the first car of the ocean, this dolphin is really charming and lovely, and its front face looks like a puffer fish, which has its own characteristics compared with the stable dynasty series. And it also has a leapfrog wheelbase of 2700mm, and the space performance is good.

　　Dolphin’s interior is also unusual. Unlike the simple technology or luxurious atmosphere that is popular now, this interior has a little too many elements, whether it is a strange door handle or a roller control area. In terms of battery life and power, Dolphin shows a standard that BYD should have-all blade batteries, with a battery life of 301/401/405km. In terms of power, except for the top version equipped with a 130kW motor, the rest are 70kW. As for the dynamic level, please click "Set sail and test drive BYD Dolphin 405km Fashion Edition" to understand.

　　Dolphins are priced at 938-121,800 yuan, mainly focusing on the new energy car market of about 100,000 yuan. However, at present, the structure of the new energy car market is that the low-priced products represented by Hongguang MINIEV and the middle and high-end products represented by Model Y control sales, while the 100,000-class products do not dominate the mainstream; The small car market is a barren land with small capacity. And the good cat at the same level is really cute, a beautiful face attracts many consumers, and there are advantages in battery life. We refer to the big data of competitive products of good cats, and we can probably infer who dolphins will face at present and in the future.

　　In this market environment, the sales performance of dolphins is not bad, with 3,000 vehicles sold in September, 6,018 vehicles sold in October (the difference with the data in the figure is due to the different data sources) and 8,809 vehicles sold in November, showing a steady upward trend to catch up with good cats, and gradually squeezing the market of fuel-powered small cars. And since the end of November, the good cat has been caught in the chip storm, giving the dolphins a chance to develop. The caring ladies can consider dolphins as pets.

　　Although dolphins are moving forward steadily, they are not as stable as the dynasty series, or as irreplaceable and recognizable as products such as Model Y. As a new series of young BYD models, it also shoulders the heavy responsibility of opening up family popularity and grabbing the market with fuel vehicles.

■ Destroyer 05: Does the car have no name?

　　Originally, I thought it was ridiculous to call a car a "big dog", but I barely understood that Kodiak was also a brown bear. But I really didn’t expect BYD to come directly to a "destroyer", but thinking about land cruisers, BYD is not impossible.

　　The destroyer 05 car itself is not as bluffing as its name. It is a DM-i model with a wheelbase of 2718mm and a dedicated 1.5L high-efficiency engine for Xiaoyun (the wheelbase and power are the same as those of Qin Pro DM-i), and the price is between 120,000 yuan and 150,000 yuan. According to the previous declaration information, the car was originally named F5.

　　In terms of design, the destroyer 05 does not follow the dolphin style, but it is also different from the design style of the existing Dynasty series and the E-net series. It adopts a polygonal large-size front grille shape, and the interior is decorated with dotted elements. With BYD’s brand-new LOGO and large-size vertical air intake openings on both sides, it also looks sporty. Although the interior has not yet been released, it is expected that the rotating screen +DiLink will be basically standard.

　　Judging from the comprehensive size, power and price, destroyer 05 is a compact product with a lower positioning than Qin PRODM-I. Although it is also young in design, it is not the same way as dolphins. The two seem to separate the marine series from each other in style, which is really a bit confusing.

　　Judging from the rising sales of Qin Pro DM-i and other DM models, people’s goal is very clear, to turn over fuel vehicles. Then destroyer 05 is bound to aim at 150,000 fuel vehicles, which is complementary to Qin PRODM-I. What LaVida Sylphy sagitar Corolla, as well as Japanese hybrid and electric vehicles, you should be careful, save fuel+have no endurance anxiety, but you can eat everywhere.

■ ocean-X: How strange! Take another look!

　　Ocean-X is the prototype of Ocean series cars, which is smaller in size than Han. Although this car also adopts the brand-new design concept of "marine aesthetics", it doesn’t look round and soft like a dolphin as a whole. The headlights and rims are shaped like scales of an animal, and the whole car looks very individual.

　　Of course, the concept car is just showing the design concept, and the appearance of the final production version is still inconclusive. Judging from BYD’s performance in design in recent years, there should be no need to worry too much; But I also hope that BYD won’t squint at the X-face sedan. I’m tired of watching this thing, so that I can’t stick to one pattern when I look at the Mecha Dragon.

　　As a more advanced product, ocean-X comes standard with 89% ultra-efficient eight-in-one electric powertrain, and its battery life is expected to exceed 1000km. At the same time, it is equipped with 800V electric drive booster charging technology to solve the problem that the high-voltage platform can’t be charged and improve the charging power. It can be charged for 5 minutes and the battery life can reach 150km.

　　Interestingly, the blade battery equipped with ocean-X can also achieve the integrated design of battery and body, and the description is somewhat similar to Tesla’s CTC；; Moreover, based on the characteristics of pure trams, the exclusive power transmission path of pure electricity is constructed to improve the rigidity and collision performance of the whole vehicle. Ensure the passive safety performance of the whole vehicle. In the end, what form this car will be presented to us, and we have to wait for BYD to reveal it.

　　Judging from the current market situation, young and medium-sized products that are "slightly smaller than Han and slightly larger than Qin" have a certain market space, which can meet the subtle needs of young people who are "bigger but not so big", depending on how BYD interprets it.

■ Future models: Let’s see how BYD toss.

　　The product naming logic of Ocean Series is that all the products named after marine animals are pure electric models, and all the products named after warships are DM-i hybrid models, in which destroyers are cars, cruisers are SUVs, landing ships are MPV, and the numbers behind them are grades. At present, it is revealed that the animal series will include sea lions, seagulls, seals, etc., among which sea lions may mark Model Y；; The warship series has larger destroyers 07, MPV landing ships, SUV cruisers 05/07, etc., which seems unclear. Originally, we thought that the Great Wall was unique in naming the car. It seems that BYD is even more open-ended, and I will be able to board the landing ship soon without saying much.

　　However, as far as the current information is concerned, the above models can be regarded as satellites released by BYD, and how to land is still waiting for BYD to toss. I hope BYD can add a fire to this increasingly involuted but increasingly anti-involuted auto market.

■ e platform 3.0: the cornerstone of the success of ocean series

　　Finally, I have to talk about this E platform 3.0. After all, this is the cornerstone of BYD’s next generation products. Dolphin is the first model of this platform, and the future ocean series is also inseparable from this platform.

　　E-platform 1.0 in the oil-to-electricity era is not wordy. Let’s start with the 2.0 era. During the listing of BYD Yuan EV in June 2018, BYD began to promote the E platform and put forward the mysterious code "33111", which refers to the three-in-one drive motor, the three-in-one high-voltage controller, the multi-in-one low-voltage controller, a power battery and an intelligent networked central control panel.

　　The 3.0 released this year has upgraded a lot of contents, such as adopting an eight-in-one electric drive assembly, and the electronic control unit will adopt a new generation of SiC power semiconductor components, so that the battery life of lithium iron phosphate batteries can reach 1000km；; It also supports 800V overcharge and 100kWh battery pack charging. It only takes about 15 minutes to charge from 30% to 80%, which can greatly improve the user’s charging experience. In terms of intelligence, the electronic and electrical architecture and operating system (named "BYD OS") with domain controller can support high-level automatic driving function.

　　In this era when consumers are more and more knowledgeable about cars and intelligence, and it is becoming more and more difficult to fool, strong technical barriers are the cornerstone of the success of car companies. Judging from the historical law, only flashy cars will eventually be eliminated. If you want to succeed in the future ocean series, you must not rely on fancy names, strange appearance and satellite launch. BYD’s solid technology, well-known brand and reputation are the magic weapon to win.

■ Edit comments

　　To sum up, the ocean series is a contradictory and novel series, which is all-encompassing, outrageous and reliable. Dolphin this little thing is really innovative, but destroyer 05 is just like that. The future products are not yet complete, but the E platform 3.0 behind it is full of hope. Although the name of the car is fancy, BYD is an enterprising and powerful car company. It dares to quickly reduce the sales of its own fuel vehicles, goes to the embrace of new energy without hesitation, and is free from the suppression of suppliers in core technologies such as batteries and semiconductors. It is really a rare strong car company in China. In its glory, the ocean series seems to have the potential to catch fire.

　　It’s almost 2022, and the earliest new car-making forces have delivered 100,000 units. Actually, new brands have been born, and all kinds of wonderful or amazing new cars have appeared. In this case, I have already stopped the new products and brands of poisoned milk. But as a half-fan, I hope that the Ocean Series will have a bright future, so what do you think of BYD Ocean Series? Welcome to leave a message in the comments section. (Text/car home/Xing Yueyang)

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When the new energy automobile industry entered the key node of intelligent electrification competition in the second half, FAW Pentium Automobile Co., Ltd. started to increase capital again, which was only two years after it was introduced into yueda Group in 2023 to complete the shareholding system reform.

As the core fulcrum of China FAW’s strategy of "doing its best, liberating and galloping", the transformation practice of FAW Pentium is a typical sample of new energy breakthrough of central enterprises. Through the "triple leap" of institutional mechanism reform, technical system reconstruction and capital operation upgrade, this car company with profound historical background is attacking the first camp of independent brands with a brand-new attitude, and its strategic transformation path provides a valuable paradigm for the industry.

System break: share reform activates innovation genes

The shareholding system reform initiated in 2023 injected market-oriented genes into FAW Pentium. By introducing strategic investors such as yueda Group, the enterprise has completed the transformation from "FAW Pentium Car Co., Ltd." to "FAW Pentium Automobile Co., Ltd." and built a modern corporate governance structure.

This reform brings not only the optimization of capital level, but also the revolutionary change of decision-making mechanism-the decision-making chain is shortened by 30%, the product development cycle is greatly shortened, the salary system introduces the excess profit sharing mechanism, and the stability of the core team is significantly improved.

Driven by equity diversification, FAW Pentium has shown amazing development momentum. In 2024, the brand sales reached 151,000 vehicles, a year-on-year increase of 25%, a ten-year high; In the first quarter of 2025, the penetration rate of new energy exceeded 73%, becoming the core engine driving growth. This transformation confirms the catalytic effect of institutional innovation on traditional automobile enterprises, and also lays the institutional foundation for the subsequent introduction of strategic investment.

Technological Breakthrough: Investing 10 Billion to Build Global Competitiveness

In the field of new energy technology, FAW Pentium has built a Yueyi serial product system covering the whole technology chain with the R&D investment of over 10 billion yuan for three years, forming four technical advantages covering the underlying architecture, powertrain, intelligent cockpit and ecological synergy. Its technological breakthrough is embodied in the following dimensions:

On the development level of vehicle platform, the newly-built cross-shadow architecture adopts the modular design concept, integrating five technical modules: ultra-light architecture, ever-changing comfort, smart energy efficiency, Starway chassis and rock safety. Through the extensible wheelbase adjustment mechanism, the rear seat space of the platform is increased by 15% compared with that of the same class. With the intelligent thermal management system, the battery performance can still be stable in the harsh environment from -35℃ to 60℃. The digital chassis adjustment technology realizes the roll control ability of 1.84 g/100 and compresses the braking distance to less than 36 meters, which significantly improves the dynamic performance of the vehicle.

The power system layout is diversified, and the daily powertrain provides three sets of technical solutions: pure electric, hybrid and extended range. BMP pure electric scheme is a combination of polar gull electric drive and armored battery, which has the leading comprehensive efficiency, safety and reliability at the same level, and can run zero failure for 600,000 kilometers. BMP Super Hybrid is equipped with China Top Ten Engine and Hybrid System in 2024. The thermal efficiency of the engine reaches 45.21%, and the comprehensive efficiency of the hybrid system reaches 92%.

A complete ecosystem has been built in the field of intelligent cockpit. The Ruyi cockpit based on FEEA3.0 electronic architecture integrates Huawei MDC810 intelligent driving chip and Horizon Journey 5 series AI processor to realize L2+ automatic driving function. Iflytek’s customized voice system supports accurate multi-tone recognition, and Volcano Engine’s AI model enables personalized interactive experience, and the response speed of the system reaches the flagship level of consumer electronics.

In terms of industrial synergy, FAW Pentium adheres to a more open development concept and works closely with Huawei, Contemporary Amperex Technology Co., Limited, Horizon and other enterprises to build an open, win-win and sustainable development ecosystem. This mode of "core self-research+ecological co-construction" not only ensures the dominant position in key technical fields, but also accelerates the transformation of technological achievements through industrial synergy, forming a unique technological competitive advantage.

Capital Empowerment: Strategic Investment Reconstructing Industrial Structure

This capital increase has focused on three dimensions: local production and investment, industrial chain partners and FAW strategic partners, and its strategic significance has far exceeded the capital injection itself, forming a multi-dimensional value creation system. Partners in key areas such as batteries, chips and intelligent driving are deeply bound through equity ties, and a three-dimensional ecological network of "vertical technical cooperation+horizontal resource complementarity" is built. For example, the strategic cooperation with Contemporary Amperex Technology Co., Limited in the field of power batteries and the collaborative innovation with Horizon in the level of smart driving chips are forming technical barriers that are difficult to replicate.

The channel resources carried by strategic investors inject strong momentum into market expansion. Referring to the industry benchmark case that Yancheng base was completed and put into operation 18 months after yueda Group took a share, the injection of new capital will accelerate the release rhythm of the annual production capacity of 400,000 vehicles in the North-South dual base.

In terms of brand value remodeling, capital empowerment is accelerating the iteration of product matrix: 565km cruising breakthrough is achieved with the positioning of 150,000 yuan, and the hybrid version creates a comprehensive cruising record of 2,000km. The flagship model is equipped with smart driving system, and a complete product pedigree covering A0 to B and the price range of 80,000-200,000 yuan is built.

Substantial progress has also been made in the construction of service ecology. Through the introduction of the policy of "Lifetime Warranty 2.0 for the whole vehicle and three power plants", FAW Pentium took the lead in realizing "equal rights in warranty" in the industry, and with the layout of 200 new energy exclusive exhibition halls, formed a closed-loop service covering the whole life cycle of products.

Looking forward to the future development, FAW Pentium is facing three strategic opportunity windows: at the technical iteration level, with the approach of the mass production node of solid-state batteries in 2026 and the popularization of NOA intelligent driving technology in cities, it is necessary to continuously strengthen the technological leading edge of "cross-shadow platform+daily power"; At the level of market structure change, the proportion of hybrid/extended range technology is expected to exceed 50%, and the first-Mover advantage of dual-mode power layout needs to be transformed into market share urgently; On the level of global layout, relying on the R&D layout of "two countries and four places" of China FAW, we can explore the "new internationalization" mode of transforming from product export to localized production and operation.

Opportunities and challenges coexist. Under the background of intelligent competition entering the "Infrastructure Year", how to keep the speed of technology iteration? How to copy past successful experiences? These all need to give systematic solutions at the level of strategic implementation.

　　editorial comment/noteThis article is selected from the collection of "2019 China Higher Calligraphy Education Forum". From the artistic creation of contemporary young and middle-aged calligraphers, it comprehensively combs the basic situation and characteristics of the calligraphy world, the existing "common faults" and the remedies for rectification, so as to comprehensively expound the current calligraphy ecology, the aesthetic way of contemporary creation and the promotion of Chinese aesthetic education spirit, and make clear the direction from the philosophical speculation of art to complete the task of creative transformation and innovative development.

　　Creativity and gains and losses — — Discussion on the Artistic Creation of the Book Circle at Present

　　With the 40 years’ reform and opening-up in China, today’s book world has seen a scene of all-round prosperity, and it has also trained a group of elite talents. They are self-confident, mature and enterprising! In the history of China’s calligraphy, this is undoubtedly a special cultural phenomenon. Young and middle-aged calligraphers in today’s book world have been tempered and become the main force in today’s book world. They are energetic in artistic creation, active in aesthetic thinking, rich in integration orientation, solid in traditional pen and ink, and novel in form creation … … The broad vision and multi-dimensional perspective confirm that they are explorers and practitioners who are heading for the ideal world in today’s noisy and complicated book craze. In a certain sense, it can be said that the artistic practice of this generation of young and middle-aged calligraphers has made today’s China book world richer and more energetic. To sum up, the artistic creation of today’s book world presents four characteristics:

　　The first is the call for the return of tradition.Whether it is the study of calligraphy, the study of steles or the integration of steles, the China calligraphy circle has gradually moved towards stability and health in the past forty years. Multi-approach and colorful unity, whether it is the style of two kings, the style of Ming and Qing dynasties, the style of bamboo slips and so on, are all a return to tradition. Returning to tradition is not copying tradition. Many works in previous national exhibitions have shown a strong style of personalized artistic language symbols on the basis of tradition, highlighting the cultural concept of advancing with the times in contemporary art exploration, which is the main theme in today’s life aesthetics.

　　The second is the degree of form innovation.Needless to say, the exhibition era needs the diversification and richness of the exhibition forms of calligraphers’ works. With the opening of society and the diversification of aesthetic ideas, the space art of calligraphy has added the fashionable color of plane composition, which is the inevitable aesthetic demand of the public today. Once upon a time, due to the multi-layer effect of social fast food culture and fashion pursuit, fresh, exciting and colorful "surreal" and "ancient relics" filled all kinds of national book fairs, which seemed to have become the established custom of visual effect adjustment in the exhibition hall conduction space … … With the passage of time and the deepening of professional artistic creation, the works of the national exhibition have gradually moved towards simplicity and nature, and returned to the true nature of the natural writing of Chinese characters.

　　The third is the strengthening of freehand brushwork poetry.The extension of calligraphy, the pursuit of interest, personalized creation, boldness, agitation, publicity and unrestrained … … It embodies the mainstream style of aesthetic feelings in the current book world. At the same time, with the complementarity, reference and integration in the inheritance of calligraphy, all kinds of freehand brushwork styles with strong personality consciousness are gradually formed. Regular script is integrated into the meaning; Borrowing from seal to grass; The cursive script (big grass) structure is open and closed; The cursive script is interactive and gradual; The effective exploration, the transformation of ideas and the birth of interest have become the remarkable characteristics of young and middle-aged calligraphy creation today.

　　The fourth is the improvement of humanistic quality.A gratifying phenomenon is that many authors have gone far beyond the single calligraphy skill training and entered the in-depth study of Chinese traditional poetry. The phenomenon of the author’s self-written poems and the in-depth study of ancient calligraphy theory presented in various exhibitions indicates the comprehensiveness of calligrapher’s cultivation.

　　It is true that we must face up to all kinds of problems and tendencies in contemporary exhibition works. This is the "common fault" in China’s calligraphy creation at present. In short, I think there are four aspects that must be paid attention to:

　　First, despise brushwork. The calligraphy theories of past dynasties have strict and high standards for using pen and ink. As an internal form of calligraphy, brushwork is the most important. Some works in all kinds of exhibitions in China pay more attention to form than connotation; Pay more attention to interest than line quality. The brushwork is arbitrary and the brush array is mixed. For example, the seal script is out of balance and the loan is improper. According to Liu Xizai’s "A Brief Introduction to Art", reverse entry, astringency and tightness are the keys to writing. When writing seal script, the word "astringent" is often ignored, and the brush is dragged along the stroke, not to mention wrapping the front and turning it around, which goes against the trend. The big grass is to make the degree of transition and the actual situation suitable. If you don’t know how to use a pen, you will often open and close the switch casually, resulting in exaggerated spatial layout. The midline is thin and erratic, and the reality is improper. Confuse the brushwork of big grass and small grass, and get lost in the unconscious state. Ou Yangxun’s "On the Use of Pen" "The experience of using a pen by a husband must be hooked and glued, and the ladder will not be wasted, so there must be a reason. Wandering and pitching, tolerance and airflow. " Dong Qichang’s "Essays on Painting a Zen Room", "Where you send a pen, you must be able to raise it and not let it suppress itself … … If you don’t trust the pen, you will have a master at every turn. The word "turn" and "beam" is a clever tactic for calligraphers. Today’s people are only masters of the pen, and they have never carried a pen. " Liu Xizai’s "An Outline of Art and Books" "The calligrapher is in agreement with the word" press ",but there is no separation. Therefore, it is necessary to lift the pen when it is heavy, and press it when it is light, so as to avoid falling and drifting. " These classic book theories of the ancients,How important it will be to today’s calligraphy art creation! We can see that in the exhibition, some cursive works are full of papers and clouds, full of romantic ideas, and the brushwork is mixed. Even Lian Bi didn’t mention it, so they just dragged their feet. In addition, the "twisting" in the calligraphy style is different from the pen tip. The writing style of small characters is used to write large characters casually, and the linearity of small characters is used to replace the linearity of large characters. This phenomenon is more prominent in many works. It should be said that the art of calligraphy needs form and pays attention to momentum, but it is also based on linear essence.

　　Second, the ink is single. As the ancient saying goes, "Calligraphy is only difficult to reach with charm", and its key lies in the richness and variability of pen and ink. At present, there are many people who neglect to use ink in calligraphy, especially in the creation of seal script, and the ink is generally too solid, and even the ink method has not changed throughout. "Where there is power in the dark, there is not enough time in the white" is the critical remark made by Mr. Huang Binhong when he first met Lin Sanzhi at the age of 32. The method of using ink is thick, light, moist, thirsty and white. Its main point is that "with dryness, it will be moist, and it will be dry" (Sun Guoting’s Book Spectrum). With dryness, it will be moist, and with concentration, it will show its strength. In the brushwork, it will show ink colors and ink tones and enhance the artistic expression of calligraphy. I am eager to live, but I am eager to be gorgeous. I am eager to take risks, and I know how to keep black. At present, many calligraphers’ ideas have not broken through the barriers of epigraphy in the Qing Dynasty, and they have inherited the habit of using ink in the Qing Dynasty, and they are not good at and dare not use thirsty ink. "Dry front, namely thirsty pen. The calligrapher’s double pipe has the word "dry pen", which is totally different. If you are thirsty, you will not be moist, and if you are dry, you will die. " (Liang Tongshu’s "On the Book of Polo Temple") The way to thirst for ink is to use water. "The cleverness of operation lies in one heart", the thirsty pen uses less ink, the astringent pen is retrograde, and it is vigorous and vigorous, writing out the white silk in the stippling. In the application of thirsty ink, it is often inseparable from astringent pen. The pen is awkward, the mistake is difficult, and there is something left in the line. Cai Yong’s "Nine Potential" said, "The astringent potential lies in the tight method of fighting.The ancients said, "If you support a water boat, you will try your best to stay where you are.". Mr. Lin Sanzhi put it well in Talking about Art — — "Huai Su can seek a pen without ink, and write embellish in dry pen, and the bones and muscles are among them." "The monument depends on the blank space" and "seek cleanliness in chaos, and distinguish between black and white". He also said: "The most difficult thing to change from rigidity to softness in the Book Score is to write insect-eaten lines, and the strokes are like insects." Hiding the show in the sky is really pale. Our era today is neither in the Qing Dynasty nor in the Tang Dynasty. I thought today was an era of freehand brushwork and fiction. Zhuangzi’s "emptiness", "quietness" and "clearness" and Laozi’s "striving for emptiness, keeping quietness and fidelity" also require us to realize today that a good work must emphasize emptiness, not reality.

　　Third, the gas cell drops. Calligraphy is most bookish. The ancients often warned future generations with the words "calligraphy and painting should be viewed as rhyme" and "the calligrapher’s pen is precious". "Vivid charm" is the first of Sheikh’s "six laws". Guo Ruoxu commented in the Northern Song Dynasty that "the six laws are refined, and it is not easy to last forever". Qi and rhyme have always been the philosophical speculation of China’s calligraphy art and the main theme of his calligraphy creation. At present, the problem is to oppose charm and form, pay attention to stippling skills and ignore breath rhyme. Or the form is exaggerated too much, or the artistic realm is degraded by pursuing the superficial interest of pen and ink too much. We can see that many works in various exhibitions emphasize publicity, lose purity, blindly pursue individual style and ignore the artistic character of the works. As a result, the book is familiar and the weather is weak. Zhao Huanguang commented in "Cold Mountain Broom Talk" that "the article is based on the system and the sound is the tone; The style of writing is the case, and the front is the tone. If it is not ancient, it will be vulgar, and if it is not rhymed, it will be wild. " This just proves that all literature and art take Qi as the most important. "The ancient quality of this article also, the base quality and your article. Writing is easy to change, which is in line with deep feelings. Those who are qualitative are like classics, and those who are literate are like weft. If Zhong and Zhang are branches and two kings are Chinese leaves, beauty is beautiful … …” (Zhang Huaiguan’s "Six-body Calligraphy Theory") Pen and ink skills are rooted in subjective feelings. Pen and ink is the mind of writing people, although it comes from the hand, it is rooted in the heart.The ancients commented "… … I am full of meanness, and I am at ease. I feel sorry for my feelings. How can I rush to the God of Mu? " Therefore, only when the heart is mellow can the pen be harmonious, and only when the mind is aware can the pen be hot.

　　Fourth, the innovation is superficial. "Change" is the basic law of China’s calligraphy development. Today, the survival significance of calligraphy has changed from practical value to artistic function. The original "daily writing" of calligraphy has become "artistic appreciation". Therefore, today’s calligraphy should be based on artistry, not only linear schema, but also the appeal of humanistic spirit. We advocate "natural writing", which means to express a high degree of artistry in accordance with artistic laws and theories, aesthetic elements and laws. Taking Mr. Lin Sanzhi as an example, he stated in "Self-Narration" that his cursive script "takes two kings as the mantle, Huai Su as the ancestor, Wang Juesi as the friend, Zhu Xizhe and Dong Xiangguang as the guests". We can see that Lin Lao’s creation entered the realm of transformation in his later years. Appreciating his cursive works when he was 90 years old, he showed a scene of turning long into short, making a living from maturity, turning a circle into a square, turning a connection into a break, turning complexity into simplicity, and turning reality into emptiness. It can be seen that it is not easy to change the times of calligraphy. It is not a single form change, but a transformation of the essence and the elevation of the spirit. At present, some works in the exhibition show off their skills one-sidedly, learn from the ancient and superficial, and take a superficial approach. "Innovation" is only a superficial visual effect. From writing to painting, we only seek the prominence of personality style, the publicity of modern consciousness, the exaggeration of form and the neglect of essence; Or on the basis of an ancient calligrapher’s style, enlarge the fine brushwork into a large-character paradigm and change the form.As a result, the lines are stiff and wavy, the ink is dignified and there is no real or false care, and the charm of the works is insufficient, which obviously lacks vitality and vitality. I think that the artistic innovation of an era must organically integrate the traditional characteristics, the characteristics of the times and the characteristics of individuality, and rationally verify the aesthetic characteristics of calligraphy art with China’s traditional philosophy, so as to complete the construction of personal artistic style.

　　To sum up, the current calligraphy art creation must deal with the triple relationship, namely: the persistence of tradition and the promotion of modernity; Strengthening of skill and poetic expression; The variety of forms and the attention to the essence. The social aesthetics of "the person with strong spirit comes first, and the person with beautiful function comes second" will be strengthened in the life aesthetics in the new period. This is the cultural spirit of "style and feelings are the first, technique is the second", which will be further paid attention to.

　　Burst and loss — — Thoughts on the current calligraphy ecology

　　In the past 40 years of reform and opening up, China’s calligraphy has experienced a period of exploration and development from traditional study art to public display space; It has experienced a stable and deepening period from the pursuit of artistic visual form to the modern transformation of classic techniques; It also went through the period of cultural thinking when artistic creation thought pursued to the integration of form and content. This course just proves that calligraphy art, like other national arts, is a part of the aesthetics of popular cultural life. With the advancement of reform and opening up, the art of calligraphy is constantly evolving and improving with the evolution of social ecology and the demands of people’s spiritual world.

　　Forty years of "calligraphy craze" has contributed to the mass calligraphy movement that has never been seen before in the history of China, reflecting the mass psychology and aesthetic pursuit carried by contemporary culture since the reform and opening up, and expressing the "road map" that the mainstream culture of contemporary calligraphy will inevitably advance. This has painted an extremely splendid page for the contemporary culture of China! However, it goes without saying that in the period of social transformation with rapid economic development and great changes in people’s life forms, our nation did not construct the cultural ideal of the times in advance or at the same time, resulting in the alienation of social value judgment and behavior orientation into the standard of "time is money", while the ultimate direction of cultural value and cultural creation fell to the price index.

　　It should be noted that the 40-year contemporary "calligraphy craze" has undoubtedly brought about the prosperity of mass culture and the inheritance of national lifestyle, but also brought about the diversity of values and the search for leisure interests. It is manifested in the shift of some national cultural positions of calligraphy, the subversion of traditional artistic value system and the lack of aesthetic judgment standards.

　　Over the years, there are also various unsatisfactory places in contemporary book circles: impetuous mentality, flashy art, grandiose form, superficial comments and superficial communication. The artistic fashion is clamoring, the creative spirit is mediocre, the classic calligraphy is alienated, and the core values are stolen … … In the pervasion of the utilitarian consumer market, which is characterized by diverse social patterns but so homogeneous, the poverty of philosophy, the lack of culture, the pallor of thoughts and the danger of the traditional lifeline being connected and broken are approaching us at all times … … All kinds of phenomena embodied in artistic creation, such as the supremacy of form, the phenomenon of "ugly books", the expansion of customs and the aphasia of criticism, give the majority of calligraphers a wake-up call and reflection!

　　Then, the fundamental reason why calligraphy spreads these phenomena is the imbalance of social and cultural ecology.

　　Since the reform and opening up, contemporary calligraphy has entered an unprecedented artistic and historical transition period from inheritance to innovation, and also faced a secular generalization period of social and cultural ecological crisis and loss of humanistic spirit under the vigorous development of market economy. When we look back at the colorful history of contemporary calligraphy today, we can’t help sighing for the promotion of the two levels, with mixed feelings. The collision of various artistic trends of thought and the dispute of schools have made calligraphers of all walks of life step into the wrestling field of artistic innovation and change with great energy, and explore and analyze the track of the evolution and development of wave after wave of calligraphy style … … Such a noisy book world is rich and varied, vivid and vulgar. East and west, conservative and innovative, all kinds of ideas meet and collide with each other. In the vanity fair of social and economic transformation, impetuousness and shallowness, eagerness and urgency often make people feel confused and helpless in the interweaving of multicultural ideas! People can’t help questioning again and again: Have we lost our introspection and awe about tradition, and lost our responsibility and prospect about the times?

　　It is true that from the historical point of view, the forty-year "calligraphy craze" has provided such rich dramatic changes and intriguing cultural thinking for contemporary social art. Isn’t this the joy and loss anxiety of a win-win situation with social development in the "natural growth period" of today’s book world?

　　"Lost anxiety" is unavoidable! On September 30th, 2009, China’s calligraphy China seal cutting was successfully applied for, and the national calligraphy craze rose again, which is undoubtedly a good thing. "National Calligraphy" has brought great impetus and prosperity to the study, communication, popularization and dissemination of traditional calligraphy art, won a broad social space for calligraphy as the inheritance of the Chinese people’s lifestyle for thousands of years, and demonstrated the spiritual appeal of mass life aesthetics for the return of traditional culture.

　　However, we can’t help but seriously reflect on the essence and trend of this "socialization" from the many works of "national calligraphy" exhibition, dissemination and even transaction — — The first is the generalization of artistic ontology. It shows contempt for classics, giving up the basics, vulgarizing and inheriting, crude imitation, deviating from the law of artistic creation, and lacking the spirit of great country craftsmen. Calligraphy exhibition only seeks to publicize the prosperous landscape in the noisy downtown. The manufacturability replaces the purity of traditional natural writing. The second is the generalization of creative mentality. People are no longer calm and indifferent, but they are used to competing to express themselves in the heat wave of calligraphy display, auctioning "achievements", packaging and dressing up, and publicizing their individuality. Impetuousness and urgency, superficial fame and small profits … … In the traditional sense, the aesthetic of elegance and quietness has been eliminated by socialization. The third is the generalization of cultural values. Art speaks by height. We need width, but we need depth and height more. The "prosperity" of virtual fire’s national calligraphy can only bring us profound lessons! History does not allow to confuse calligraphy with non-calligraphy in the generalization of social art.

　　When we look back many years ago, when the situation of "socialization" spread rapidly and competed for beauty, we can see that the readability, amiability, preciousness and appreciation of traditional calligraphy art have gradually moved towards the vulgar, charming, strange and hateful behavior process of performing arts, and calligraphy has gradually moved from the self-cultivation of national culture to the dilemma of social entertainment & HELIP; …

　　Therefore, we should stick to the aesthetic bottom line of China’s calligraphy, the reverence and piety of national culture, and the character and integrity of intellectuals in the new era, which requires us to look up to historical classics and safeguard the nobility and dignity of calligraphy culture. We should seek a reasonable fulcrum for the integration of tradition, times and individuality, purify and enhance the "sociality" and aesthetic height of national calligraphy, and carry forward China’s humanistic character of combining beauty and use with knowing and doing.

　　Today, when we rationally analyze the social ecology of contemporary calligraphy, we first need to return calligraphy as a national culture to the identification of social value system. There must be a threshold for understanding and expounding the artistic language of calligraphy, and non-calligraphy language cannot be tolerated. Without tradition, just as a nation loses its orthodoxy, its nationality and purity disappear; Without self-discipline, calligraphy language will have no rules of its own, and the art of calligraphy will inevitably be artificially distorted. Therefore, the relationship between calligraphy language and creators is temperature, strength and depth. Only by sticking to the bottom line can we win the height of social and cultural popularization in the times.

　　Tolerance and choice — — The aesthetic way of artistic creation in the times

　　In the new era, we advocate pluralism and tolerance. So, what is pluralism? Pluralism is not only the free expression of different views, but also the consensus among dissidents, the consensus on social core values, and the unanimous recognition of the rules of the game. Without the recognition of values and rules, pluralism will lead to the chaos and disintegration of the art world.

　　The emergence of pan-aestheticization has expanded the diversity of aesthetic forms. The beauty, sublimity and harmony of traditional classical aesthetics have been broken by the "contemporary art" introduced by the west. It dispels the standard of Chinese traditional aesthetics and subverts the cultural standpoint of traditional aesthetics. The works made by reproduction, technology, decoration and craft, with mass media as the main means, are filling the current cultural space and art market and supporting the increasingly secularized popular aesthetics.

　　The change of contemporary artistic concept also directly affects the purity and spirituality of traditional calligraphy art. From "contemplation" to "noise", from "aesthetics" to "appreciation of ugliness", from elegance to vulgarity, from simplicity to vulgarity … … This is the shadow of western postmodernism’s attitude towards traditional culture with historical nihilism, which has caused the growth of liberalism in the book world.

　　Postmodernism, as an irrational thinking, forces art to extend in the direction of alienating cultural values such as "canceling the subject without aesthetics", which dispels the original aesthetics and sublimity of artistic creation, confuses the differences between eastern and western cultures and blurs the public’s judgment standards on artistic aesthetics. In order to show the form, we deliberately ignore the quality, fade the quality, create novelty, attract the attention of the public with unconventional "arguments" and unconventional behaviors, and form a "landscape". Whether it is painting or even calligraphy, grotesque and disorder are the selling points, ugliness is the appeal, and mainstream values are the criterion, which can not but arouse high vigilance and reflection in the painting and calligraphy circles!

　　It is true that we should have a clear and clear appraisal of "ugly books". The "ugly book" we refer to here is a bad phenomenon that breaks away from the noumenon law of calligraphy art creation and the structural norms of Chinese characters, ignores the basic rules of calligraphy art such as brushwork, takes the pen as the body, gathers ink to form, is vulgar and vulgar, and is crazy about "creating new things". The "ugly book" referred to here should be distinguished from the "making risks" and "committing risks" in the artistic creation itself.

　　Generally speaking, artistic creation must be pursued from justice to danger, and then restored to justice. Liu Xizai’s "A Brief Introduction to Art" points out: "Learners begin by asking for work without work, and then ask for work without work. Those who don’t work are extremely hardworking." He also pointed out: "Common books are not for beauty, so they are ugly." It should be said that there are certain rules in the form composition and internal quality standard of the high realm of "work seeking not work" in art, and its visual space has a certain degree. "Not working" is not "ugly", but "creating risks".

　　There is no doubt that various cultural phenomena are inevitable in the interweaving of diverse and scattered social and cultural trends of thought, and there is no need to be puzzled or surprised, not to mention spreading hype or even infinitely magnifying it into "news events" through mass networks. We need to firmly allow some (or even several) calligraphers to make independent and innovative "artistic experiments" with an inclusive attitude, and the book world needs understanding and dialogue. These (few) calligraphers already have profound experience in traditional pen and ink skills and artistic creation. They have found a new way to prove new ideas and explore the "art of mind". Different people have different opinions, and the wise have different opinions, so they can be tested by practice.

　　Obviously, in the current social and cultural transformation in the context of globalization, how to maintain and reshape the identity of China’s calligraphy culture? This requires a choice based on tolerance. The temporality of art criticism has been deposited into three major anxieties, namely, concept anxiety, identity anxiety and reality anxiety. How to make the real "problem consciousness" show clear criticism? How to make theory reveal and guide contemporary artistic creation practice more directly and effectively? How to strengthen the function of literature and art to "educate and change customs" and correct the present situation of entertainment and marginalization of elite culture under the market economy? These are all urgent problems to be solved.

　　Today, 40 years after the reform and opening up, it is worthwhile for the calligraphy circle to further understand the cultural connotation of modernization, the traditional cultural complex of China in the process of modernization and the value orientation of China’s cultural development today. Five thousand years of Chinese culture tells us that the "core value" of culture is one of the most important reasons for the continuity of Chinese civilization. This core value is constantly changing, enriching and developing, and forms the core value of the culture of the times in the relative period. Forty years of reform and opening up, its core is to guide the society to establish a leading value, that is, to promote modern humanistic spirit. This requires the calligraphy circle to adhere to the global vision and localization practice. The construction of the aesthetic evaluation system of contemporary calligraphy creation is also the aesthetic basis of the classic works of the birth era. Facing the challenge of consumer culture, we should strive to enhance people’s aesthetic taste and promote the transformation of social aesthetics to elegance. We should consciously lead an aesthetic value judgment scale, summon the return of literary responsibility and lead the promotion of national spirit.

　　Cultural consciousness is the requirement of today’s times, which is a kind of aesthetic consciousness and mentality of cultural subject reflected in cultural reflection, cultural creation and cultural practice. As a calligraphy circle, the fundamental purpose of cultural consciousness is to strengthen the independent ability of cultural aesthetics and obtain an independent position to adapt to the cultural choice of the new era. We are in favor of such cultural consciousness — — Under the impact of the wave of globalization, it will never stick to the old ways and cling to the shortcomings, but keep pace with the times, actively fight, select the best and eliminate the bad, and advocate that all countries and nations in the world have symbiotic equal opportunities for culture and art and the tolerance of "beauty of beauty, beauty of beauty, harmony of beauty and harmony of the world". Calligraphy artists in this era especially need ideological nourishment and aesthetic purification. The times need calligraphy artists not to be eager for quick success and instant benefit, but to think about the deep-seated issues of contemporary culture and social aesthetics and the humanistic spirit of the times. Its essence is firstly the humanistic rationality in the contemporary aesthetic orientation and orientation of calligraphy art. As an important duty of aesthetic culture, calligraphy art is not to satisfy people’s recreational function of venting their senses, but to rise to the realm of free life, purify people’s souls and cultivate good daily quality. Therefore, today, every artist in the Republic of China should seriously reflect on his responsibility to society and mainstream culture. This is to rebuild the artistic evaluation and value system with national character and style of the times, and to create works of art with China style and China spirit.This is our strategic choice in the aesthetic way of artistic creation in the era of economic globalization and cultural diversification, which is also the cultural consciousness of contemporary calligraphy art!

　　What is the most lacking in the context of contemporary China calligraphy culture? Is to guide the society to establish a dominant value. We must clearly see the aesthetic transformation of contemporary calligraphy art, deepen our understanding of traditional techniques and classics, and expand the composition of artistic forms. This is the innovation that is good at organically integrating the characteristics of tradition, the characteristics of the times and the characteristics of individuality, that is, "bringing forth the old and bringing forth the new".

　　We are facing the "new era" of Internet media with such a huge audience and the commercial circle of citizen consumption culture with leisure and ridicule as the basic mode. The reality makes us awake: the most fundamental significance of art lies in the pursuit of non-utilitarian transcendental value. At present, the primary premise of our pursuit of classics is not to compromise the consumption culture of the market and not to succumb to the unequal value system manifested by money!

　　Philosophical thinking and activation — — Thoughts on carrying forward the spirit of Chinese aesthetic education

　　Every nation in the world has its own writing and culture, which shows the description of its national personality. Chinese characters are the representatives of Chinese national culture, the high materialization of China’s traditional philosophy, and the basic spirit of Chinese culture is condensed at the simplest level. Mr. Lin Yutang said: "In calligraphy, perhaps only in calligraphy can we see the perfection of Chinese’s artistic soul." We say that the artistic image created by Chinese calligraphy is not only the beauty of Wang Xizhi’s visit to Lanting, but also the pain of Yan Zhenqing’s desperate service to the country; Is it the confusion of Su Dongpo’s cold food in Huangzhou, or the combination of Sun Guoting’s books and essays … … It is an aesthetic state of human life and a life image of human philosophy. Calligraphy embodies the humanistic spirit of human self-care and pursues the ultimate realm of oriental aesthetic ideals. In the pursuit of human perfection and respect for people’s own value, calligraphy aesthetic education has led people to find a way.

　　The construction of the core value system of contemporary calligraphy must be based on the ontological law of calligraphy culture and the scientific understanding of social development, and leading the aesthetic direction of contemporary calligraphy fundamentally requires philosophical thinking.

　　For a long time, human beings have never stopped exploring the essence of beauty to awaken people’s most straightforward memories of world things. As a unique cultural memory of national spirit — — Calligraphy, what do we stick to today? Create what? This is the first question that calligraphers should answer. Regression is not a copy, and the beauty of tradition cannot invariably replace the pulse of today’s times! Artists who cannot enter "creative transformation and innovative development" will eventually become outcasts of the times. We say that philosophy is the "third wisdom" among science, art and philosophy. At present, the "symptomatic treatment" in the book circle needs "philosophical classics", and it needs China’s traditional philosophy to think about the times of contemporary philosophy, which gives birth to "wisdom scheme". This "wisdom" is a theorem and the "third wisdom" to reshape the oriental beauty, which indicates the strategic orientation of the aesthetic spirit of contemporary calligraphy.

　　After the evolution of Chinese characters’ calligraphy style, the aesthetics has also entered a period of cultural consciousness. Jin Shangyun, Tang Shangyi, Song Shangyi and Ming and Qing Dynasties are the aesthetic demands and artistic expansion in different historical stages, which are always developed around the core concept of the Chinese nation "the golden mean" in China’s calligraphy. The basic spirit of China’s calligraphy is as stated in the Book of Rites: "A gentleman respects virtue and asks for knowledge, which is broad and subtle, extremely clear and moderate". In view of this, the "golden mean", "moderate" and "extremely bright" have become the core concepts of China’s freehand brushwork spirit. Laozi’s "Tao is natural", Zhuangzi’s "only Tao gathers emptiness", Laozi’s "Xuan Jian" and Zhuangzi’s "Xin Zhai" and "Sit Forgetting" have become the "bulk" of China’s art for thousands of years. This "big book and large quantity" is the guide to pursue the aesthetic realm of calligraphy today. Taking the cursive script as an example, the tradition of taking calligraphy from the works of Wei and Jin dynasties, represented by the "two kings", constantly recombines its genes with the great culture of each period, forming an inexhaustible motive force for the continuous development of calligraphy, and its essence always presents constancy.Whether the style of calligraphy is simple, vigorous, cold, strange and vertical, or simple, elegant, harmonious and indifferent, it makes people understand that calligraphy must be rooted in tradition, and the classic "learning from ancient times" training process of calligraphy inscriptions is actually the tempering process of "people" as a member of society.

　　As the aesthetic consciousness of contemporary calligraphy art, perhaps we can put forward such a coordinate system — — Its vertical axis is to look at the future trend of China calligraphy from the combination of tradition and innovation, which is a time axis; Its horizontal axis is to find the aesthetic orientation of calligraphy art in the current globalization context and determine the significance of its existence in the times. This is a spatial axis. This is a cultural reflection on the artistic function of calligraphy, and an accurate grasp and inevitable choice of the law and characteristics of artistic development. It can be seen that the development of contemporary calligraphy will depend on the construction of aesthetic scientific evaluation system of calligraphy creation. The "science" here is not the "science" of natural science, but the "timeliness and appropriateness" in the philosophical sense, that is, the "golden mean" concept. The construction of this artistic standard and evaluation system must be rooted in the fertile soil of Chinese aesthetic spirit.

　　The Chinese aesthetic spirit is rooted in the life charm of national philosophy and the poetic tradition of national culture, and has established a Chinese aesthetic system with humanistic care as the core, great beauty as the field of vision, beautiful scenery and high interest as the purpose, focusing on the aesthetic spirit of blending truth, goodness and beauty.

　　The present is an era that needs philosophy, needs ideas, and will certainly produce ideas. There has long been a one-way thinking of binary opposition in China’s literary and art circles. In the past, literature and art were subordinate to politics and aesthetic thinking was replaced by political thinking; Now, under the condition of market economy, literature and art are subordinate to economy, and aesthetic thinking is replaced by profit thinking. This one-way thinking of aesthetics is morbid, and it is also manifested in the tendency to go one-sided and extreme in dealing with the cultural relationship between China and the West. As President Xi pointed out, some people respect foreign things, follow foreign things only and take foreign things as beauty, and are keen on de-China, de-ideology, de-value, de-historization and de-mainstreaming, and that set of "has absolutely no future". Similarly, it is useless to hold on to the historical heritage and dare not look far to absorb the excellent elements of world civilization.

　　Carrying forward the Chinese aesthetic spirit is a philosophical proposition, which is the foundation of the development direction of contemporary China art. Professor Zhang Shiying from the Department of Philosophy of Peking University put forward the original aesthetic theories of the times, such as "beauty points to the lofty" and "the sanctity of aesthetic feeling", which played a leading role in rectifying the kitsch and utilitarianism of literary and artistic creation in the tide of market economy. From traditional philosophy to contemporary comparative study of Chinese and Western cultures, Mr. Zhang put forward the concept of "the unity of things and everything" to "the connection of all things", which embodies the creative process from culture to life wisdom, connects Chinese and Western cultures, pays attention to reality and adapts to changes. It embodies that the task of aesthetics is to cultivate independent personality and transcendental spirit, and it is the study of "realm".

　　To carry forward the Chinese aesthetic spirit, we must grasp the following aspects from the perspective of contemporary philosophy: First, "harmony between man and nature" rather than "separation of subject and object", which is the basic spirit of China’s philosophy. The second is to treat Chinese and western art aesthetics with the thinking of the times of "all things are connected", and to clarify the significance of artistic imagination and emotional experience in aesthetic activities. "The highest task of philosophy is not to know the sameness, but to grasp the similarity." Aesthetics cannot be attached to science and alienated into technology. We must integrate the similarities and differences between Chinese and western cultures, and make sense of them, so as to devote ourselves to the cultural creation of the times. Contemporary aesthetics in China, which is in social transformation, should pay more attention to artistic aesthetic practice and pay attention to metaphysical philosophical ontology. Third, we must deepen our understanding of China’s ancient theory of "hidden show" (image theory) and the aesthetic tradition of implication. Pursue poetry and raise the realm of humanistic spirit. Beauty, in addition to paying attention to perceptual image and form, must also have a deeper connotation, which lies in the value of showing the highest meaning of life. This is the "sacredness" of Heidegger’s "clear realm". Therefore, "the sanctity of beauty" means that the beauty of lofty realm is the support of spiritual beauty, not the beauty of simple things and the beauty of entertaining people’s eyes and ears.

　　Carrying forward the guiding significance of Chinese aesthetic spirit in artistic practice: First, advocating both form and spirit, not just the supremacy of form. The cornerstone of Chinese aesthetic spirit is the connection between beauty and truth and goodness, and its core is the view of beauty with truth and goodness. Its ideal is the view of beauty with aloofness and lofty ideals, which advocates the aesthetic dimension with both content and form, and emphasizes the emotion, thought, character and mind of works. The second is to attach importance to the blending of reason and reason, and advocate implication and significance. The true beauty of art is the expression of true feelings and the prominence of personality. The freehand brushwork spirit of Chinese art is often not realistic, but a combination of reality and reality, with a lofty realm. The third is to highlight the beauty of life and carry forward the poetic character. The Chinese aesthetic spirit inherits the source of China’s philosophy, takes life as beauty, regards all things in the world as living beings, and advocates artistic life charm and poetic transcendence. It can be seen that Chinese aesthetic thoughts, theories and spirits have distinct national thinking and national theoretical signs. Chinese aesthetic spirit focuses on freehand brushwork. Beauty lies in the image, which breeds a series of aesthetic elements with national academic characteristics, including emotion, interest, environment, qi, rhyme, taste and taste.

　　In a letter to a professor at the Central Academy of Fine Arts, General Secretary of the Supreme Leader proposed to carry forward the spirit of Chinese aesthetic education. This is the root of the development direction of contemporary China art. From aesthetics to aesthetic education, this is a process from the ontological characteristics of things to social communication and development. The ultimate goal of aesthetic education is to make the society and the public enter a lofty spiritual realm, a realm where the public can realize their own meaning and value of life, and a common realm of unremitting struggle for the great rejuvenation of the Chinese nation. This is the social responsibility shouldered by the vast number of literary and artistic workers in New China. The development of aesthetic education in an era is inseparable from the height of beauty spread by literary and artistic works created in this era. Therefore, to carry forward the spirit of Chinese aesthetic education today, we must follow the law of aesthetic education, be influenced by subtle beauty, and experience the fresh aesthetic activities of mass life in the new era, so that the whole people can improve their aesthetic quality, cultivate noble sentiments, shape a beautiful soul, stimulate innovative vitality and realize people’s all-round development.

　　Calligraphy art is historical, humanistic and contemporary. Everyone who loves China culture should, as Laozi said, "know what is normal and restore life" and "in the final analysis, be quiet" when facing the ancient writing art, taste of china culture and artistic creation immersed in aesthetic experience, that is, to return to the original state of life, to the normal state, to explore the ontological law of calligraphy art in the historical evolution with a normal heart and a pure thirst for knowledge, and to trace the spiritual essence, humanistic concept and historical contribution of calligraphy art from the source of China culture. We should have a modern humanistic feeling of being grateful for the times, perceiving people’s livelihood, fearing tradition and living faithfully. You know, today’s cultural creation is tomorrow’s historical legacy. In order to achieve this, we must keep the right and change, and pursue the aesthetic character and cultural characteristics of the oriental beauty of China’s calligraphy, which is the ultimate way of calligraphy aesthetic education!

　　Chinese traditional art has always advocated "change", which is what we call "innovation" today. "At the time of the meeting, people and books are old" in Book Score shows the importance of keeping the right and bringing forth the new. Change is to bring forth the new according to the law. This "new" is different from the style or genre of books. The "new" is a newborn born from the "ancient" mother, just like the blood relationship between mother and child has always been maintained. Keeping the right and changing is to follow the right path, the right pattern and the right pulse according to the artistic law. It is to restore calligraphy art to culture, seek truth from classics, lead in the direction, accumulate in the contemporary era, express the spiritual outlook and style of the contemporary people with pen and ink, and truly show the spiritual activities of the creators as a "meaningful form".

　　Yes, when we are moved by the nearly perfect creative skills of the classics of past dynasties, you will naturally try to explore its formal origin and cultural genes, and gradually touch the background and personality spirit of the calligrapher. Therefore, the change must go beyond the purely technical level and go straight to the artistic spirit level. At this time, the creator will get the creative spirit of incomparable freedom, thus making the work have a deep appeal of aesthetic meaning. Therefore, to keep the integrity and change, it must take the Chinese humanistic concept as the fundamental fulcrum, and it has profound cultural connotation from the technical system to the internal spirit. It is the guide to create collective personality values and modern lifestyles in the new era.

　　Socrates, the ancient Greek philosopher, said that "life without thinking is meaningless". Similarly, the so-called "formal innovation" and "artistic experience" that have not been tested by real time thinking and practice must be pale! Because "all human dignity lies in thought", the power of thought comes from that she is the cell of human belief. In the current growth environment of calligraphy art development, we must not ignore the phenomenon that "spiritual confusion" leads to "distortion of authenticity". Today, we inherit the spirit of Chinese aesthetic education, which is to continue the cultural lifeline of calligraphy itself, rather than to decorate the surface social life. Mr. Tsung i Jao’s philosophy of "never grinding one’s mind for ever, flowing freely in one’s heart" is precisely to clarify the philosophy of adapting to the situation and gaining the source of one’s heart. The creative spirit of contemporary calligraphy should not only "steal three points of pear flowers" from traditional classics, but more importantly "borrow a wisp of plum blossom soul". The spirit of China’s contemporary calligraphy aesthetic education is, on the one hand, the spirit of freehand brushwork contained in Chinese traditional philosophy, and on the other hand, it is a moving process of change. Its epochal nature can not only be confined to classical aesthetics, but also can not be derived from western modern aesthetic concepts. It is not a single pursuit of skills and the gradual change of formal beauty, but more from the aesthetic ideal, moral height and cultural value.Its spiritual core is a high degree of integration of advocating truth, goodness and beauty, which is a high degree of "people’s nature" in aesthetics. It should have a sense of national history, rich in national spirituality, national temperament and national language characteristics. It is the essence and soul of the collective aesthetic consciousness of the Chinese nation! A real artist’s aesthetic spirit lies in "integrating the past with me", and its artistic classicality must be the cultural creation of the times. Similarly, to carry forward the spirit of Chinese aesthetic education in the new era is to give full play to the unique advantages of art education, to enhance aesthetic quality in a strong cultural atmosphere, to innovate the vitality of techniques, and to realize the real and all-round development of students’ "sound personality" in the vivid practical experience of study and life.

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　　Some thoughts:

　　One reflection: Today, with the economic and social transformation, the generalization of social aesthetics of "national calligraphy" calls for the simultaneous construction of aesthetic ideals in China’s calligraphy era. How do we carry out "self-salvation" in our own cultural life and aesthetic pursuit?

　　Thinking 2: Restore art to culture and seek truth from classics. Contemporary calligraphy needs the construction of the aesthetic evaluation system of the times and a cultural consciousness based on value inheritance and value innovation.

　　Thinking 3: How to revitalize the excellent traditional art in the context of globalization? This requires the persistence of contemporary calligraphy culture and the reshaping of cultural identity.

　　Looking around the book world, we need to stick to, develop and create a pure home that belongs to the local area and the times. "There is no definite taste in the big chapter, and there is no definite song in the general chapter". There are no two identical leaves in the world, and people can’t stand on the same river. Although there are different artistic styles and schools, there is always only one noumenon spirit of contemporary China calligraphy.

　　Today, we can’t forget the original intention of starting to engage in calligraphy creation, research and education because of doubt, haste and competition of material status or fame. Looking at the disappearing back of the predecessors, we will really send out such a call from the bottom of our hearts — — What do we contribute to this era?

　　(About the author: Gongda Yan, Professor Tsinghua University. Doctoral tutor, national first-class artist, expert enjoying special allowance from the State Council. Member of the 11th and 12th Chinese People’s Political Consultative Conference, Vice Chairman of the 5th and 6th China Calligraphers Association, Member of the National Academy of Painting of China, Vice Chairman of the National Education Calligraphy and Painting Association and President of the Higher Calligraphy Education Branch. )

　　◆ "Uncle Kuban came to Beijing to meet Chairman Mao. I saw President Xi today. " Warm applause broke out at the scene. Mohammad Ibrahim Mohammad said: "The party’s policy is Jaaksi!" General Secretary of the Supreme Leader also responded: Jaaksi!

　　Careful people have summed up some rules. During the National People’s Congress and the National People’s Congress, after the General Secretary of the Supreme Leader participated in the deliberation of the delegation, he would always choose some of the provinces to do field research.

　　◆ When attending the deliberation of the Sichuan delegation this year, the General Secretary of the Supreme Leader said that he had seen reports about the "Cliff Village" in Liangshan Prefecture on TV, especially watching the travel status of the villagers, and he felt very worried. I was a little relieved to learn that a new iron ladder had been built in the local area.

　　◆ From one meeting to five meetings, the General Secretary of the Supreme Leader will attend the deliberation of his Shanghai delegation every year. Reform, opening up and innovation drive are the topics that must be discussed.

　　◆ The General Secretary of the Supreme Leader firmly said: "We should really select cadres who are loyal to the cause of the Party and the people, who are upright and have clean officers, so that those who do not act can’t sit still, those who fool can’t have a future, those who run officials and want officials can’t have a market, and those who buy and sell officials can be severely punished, forming a good political ecology with a clean atmosphere."

　　◆ "Be sure to adjust the structure." The general secretary said earnestly that structural adjustment must not be carried out in the same way, so that "zombie enterprises" can linger on. We must change birds in cages, and finally reach the realm of phoenix nirvana and rebirth. Long pain is better than short pain.

　　◆ “强军的责任历史地落在了我们肩上，要挑起这副担子，必须敢于担当，这既是党和人民的期望，也是当代革命军人应有的政治品格。”最高领袖总书记的嘱托，激发出全军将士空前高昂的斗志。

　　从人民中汲取治国理政的智慧和力量

　　——最高领袖总书记同十二届全国人大代表、全国政协委员共商国是全纪实

　　春天的盛会又一次奏响时代的强音。

　　连日来，中共中央总书记、国家主席、中央军委主席最高领袖分别参加十二届全国人大五次会议上海、辽宁、四川、新疆、解放军代表团审议，看望出席全国政协十二届五次会议的政协委员并参加联组讨论。

　　从十二届一次会议到五次会议，最高领袖总书记先后30次参加团组审议讨论，面对面听取230多位代表委员发言。统筹推进“五位一体”总体布局、协调推进“四个全面”战略布局、践行新发展理念，内政外交国防、治党治国治军……最高领袖总书记同代表、委员们倾心交流、共商国是，凝聚共识、擘画未来，带领人民向着“两个一百年”奋斗目标，向着中华民族伟大复兴的中国梦昂首阔步、奋力前行。

　　The duty and mission of keeping promises and keeping promises.

　　"I will faithfully perform the duties entrusted by the Constitution, be loyal to the motherland, be loyal to the people, fulfill my duties, stay up all night in the public, serve the people, do my best for the country, consciously accept the supervision of the people, and never live up to the trust and trust of the delegates and the people of all nationalities in the country."

　　Four years ago, on March 17th, 2013, the 10,000-person auditorium in the Great Hall of the People was filled with applause and excitement. At the closing meeting of the first session of the 12th National People’s Congress, the newly elected supreme leader of president made a solemn commitment to the people.

　　Time flies, words are still in my ears.

　　From one meeting to five meetings, a caring inquiry, a word of hit the floor’s guidance … … The two sessions of the National People’s Congress, the highest deliberation hall of the country, witnessed the extraordinary course of the Party Central Committee governing the country with the supreme leader as the core and witnessed the great practice of the people being the masters of the country.

　　Ask for the people, ask for the people, go deep into the masses, and be diligent and promising. In the five meetings in the past four years, the touching scenes of exchanges and interactions are unforgettable.

　　This is a friendship that blood is thicker than water — —

　　On the evening of March 11, 2017, the banquet hall of the Great Hall of the People was decorated with lights and drums. General Secretary of the Supreme Leader and other party and state leaders gathered together with representatives and members of ethnic minorities attending the two sessions of the National People’s Congress.

　　Mohammad Ibreyimu Mohammad Ming is sitting beside the General Secretary. The general secretary cordially communicated with him and explained the characteristics of the live performance program for him.

　　Mohammad Ibreyimu Mohammad said that Xinjiang is so far away from the capital Beijing, but the general secretary’s heart is so close to us.

　　Just one day ago, the Supreme Leader General Secretary went to the Xinjiang delegation to participate in the deliberation and had a sincere exchange with Mohammad Ibreyimu Mohammad Ming.

　　After the scheduled speech of Mohammad Ibreyimu Mohammad Ming, he said to the General Secretary: "I still want to report one thing."

　　"You speak." The general secretary said.

　　"Uncle Kuban came to Beijing to meet Chairman Mao. I saw President Xi today. " Warm applause broke out at the scene.

　　"You wrote back to Uncle Kuban’s family not long ago. Their family is very happy. They asked me to bring you some photos, and let me tell the General Secretary. Please rest assured that our local people of all ethnic groups will always remember the kindness of the party and must hold together like pomegranate seeds. "

　　"It’s really prosperous." While studying the photos, General Secretary of the Supreme Leader said that when I was in primary school, I read the story that Uncle Kurban was going to visit Chairman Mao in Beijing on a donkey.

　　"They are still living in the local? Or did you go outside? " The general secretary asked.

　　"Most of them are in the village, and they are all fine." Mohammad Yi Bu Re Yi Mu Mohammad Ming answered.

　　The leaders of the autonomous region on the side introduced to the General Secretary that Mohammad Ibreyimu Mohammad Ming could not speak Chinese when he was elected as a deputy to the National People’s Congress. He has worked hard to teach himself in the past two years, and now he is fluent in expression.

　　"You hetian area, less rural arable land. How much land does each family in your village have? " The general secretary went on to say.

　　"Every family has an average of one acre and two points." Mohammad Yi Bu Re Yi Mu Mohammad Ming answered.

　　"Are you planting food or fruit trees now?"

　　"Plant fruit trees."

　　"Is it a pomegranate?"

　　"Yes, grow pomegranate."

　　"Don’t grow food?"

　　"Also plant, interplanting."

　　"In your speech just now, you talked about pairing to recognize relatives. Is there any pairing in your family?" The general secretary asked another question.

　　"There is something." Mohammad Yi Bu Re Yi Mu Mohammad Ming answered simply.

　　"Who is paired with you?"

　　"It’s a vegetable greenhouse. Since we started to engage in pairing activities, Han comrades have come, and we have taken the initiative to find them. We work together and are a family. "

　　"Pairing and recognizing relatives can be carried out seriously and practically, which is of great significance to promoting national unity. Thank you for telling me so much about your local reality. " The general secretary said.

　　Mohammad Ibrahim Mohammad said: "The party’s policy is Jaaksi!" General Secretary of the Supreme Leader also responded: Jaaksi!

　　This is an unforgettable exchange — —

　　During the two sessions of the National People’s Congress in 2016, General Secretary of the Supreme Leader had a 20-minute dialogue and exchange with the Party Secretary of Dashijia Village, Heyin Town, Guide County, Qinghai Province.

　　From what crops are planted in the village, how to develop cattle and sheep fattening and aquaculture, whether there is surplus production in the brick and tile factory in the village, to ethnic unity in the village and the construction of grass-roots party organizations … … Lifelong loyalty did not expect that the general secretary asked so carefully.

　　When I came to Beijing to attend the National People’s Congress this year, the representative of Lifelong Zhong wanted to tell the General Secretary: "The village closed the original brick factory and set up a new building materials factory to drive the villagers to get rich. In the past year, there have been new changes in the village, domestic garbage and wastewater have been centralized and modernized, and the village appearance has been completely renewed! "

　　This is a letter bearing expectations — —

　　During the National People’s Congress in 2015, the representative of Ming Jinghua from Ganzhou brought a letter from Wang Chengdeng, a 100-year-old Red Army, to the General Secretary. Wang Chengdeng said in his letter that he hoped that the state would increase its support for poverty alleviation industries such as tea oil in Gannan, and that the General Secretary would take a walk in Gannan.

　　General Secretary of the Supreme Leader not only received the letter, but also shared his belief with everyone when he participated in the deliberation of the Jiangxi delegation.

　　"When I talked about getting rid of poverty in my speech, I specifically introduced the camellia industry in southern Jiangxi to the general secretary. The general secretary personally questioned this matter and promoted the great development of the oil tea industry in southern Jiangxi. " Deputy Ming Jinghua recalled.

　　The National People’s Congress and the National People’s Congress are like a window, from which the General Secretary of the Supreme Leader listens to the voice of the grassroots and feels the warmth and coldness of the people. Through this window, the people can also see the general secretary’s pure feelings of serving the people and doing his best for the country, and see the vivid practice of democratic politics in Socialism with Chinese characteristics.

　　Take the voice of the people and go to the people.

　　Careful people have summed up some rules. During the National People’s Congress and the National People’s Congress, after the General Secretary of the Supreme Leader participated in the deliberation of the delegation, he would always choose some of the provinces to do field research.

　　In 2013, the General Secretary came to the Liaoning delegation to have an in-depth exchange of views with delegates on the revitalization of old industrial bases in Northeast China. In August of the same year, he went to Dalian, Shenyang and other places to gain an in-depth understanding of the adjustment, transformation and revitalization of the old industrial base.

　　In 2014, the General Secretary focused on promoting the construction of a free trade pilot zone in the Shanghai delegation. Soon, he came to the Shanghai Pilot Free Trade Zone and went into enterprises, parks and scientific research bases to investigate and study, pointing out the direction for Shanghai to continue to be the vanguard of national reform and opening up and the pioneer of scientific development.

　　In 2015, when the General Secretary participated in the deliberation of the Jilin delegation, he asked in detail about the economic and social development of Yanbian Korean Autonomous Prefecture; When participating in the deliberation of the Jiangxi delegation, I was concerned about the progress of poverty alleviation in the old revolutionary areas. Four months later, he came to Changbai Mountain "as promised" and discussed the reform and development plan with the cadres and the masses in the field; Later, before the Lunar New Year, he appeared in a poor village in Jinggangshan and sent New Year greetings to the people in the old areas. Peng Shuisheng, a 75-year-old villager from Shenshan Village, Mao Ping Township, Jinggangshan, saw the general secretary and excitedly gave a thumbs-up and said, "You are good!"

　　In 2016, General Secretary of the Supreme Leader participated in the deliberation of delegations from Heilongjiang and Qinghai respectively. In May and August of the same year, he visited Heilongjiang and Qinghai provinces successively. Daxinganling forest farm, Hezhe village, ex situ poverty alleviation relocation site, ecological protection of Sanjiangyuan … … The general secretary went to the village to observe the people’s feelings and ask public opinions with the problems he paid attention to and the information he learned at the two sessions of the National People’s Congress.

　　General Secretary of the Supreme Leader listened attentively to the people’s voices, responded to people’s concerns with true feelings, and fulfilled his promise with actions.

　　At this year’s meeting, many delegates unanimously sent an invitation to the general secretary: I hope the general secretary will visit their hometown and give them more guidance.

　　General Secretary of the Supreme Leader said: "Everyone’s ‘ Invitation ’ I have accepted it, and I will definitely go if I have the opportunity. "

　　Unswerving people’s feelings

　　Representative Luo Yunlian also brought some photos to the general secretary, which is a new look of post-earthquake reconstruction in Lushan.

　　On March 8, General Secretary of the Supreme Leader attended the deliberation of the Sichuan delegation of the Fifth Session of the 12th National People’s Congress. Seeing the newly-built school, the beautiful residential building and the grateful stone engraved with the five characters "Always walk with the party" at the entrance of Qinglongchang village in the photo, the general secretary said: "I am very happy to be reborn from the fire!"

　　In April 2013, a strong earthquake of magnitude 7.0 occurred in Lushan, Sichuan, causing heavy casualties and property losses.

　　General Secretary of the Supreme Leader personally went to the disaster area to visit and sympathize with the affected people.

　　Many people must remember that touching picture — — In the tent of the resettlement site of Lushan County Gymnasium, a child over one year old, the general secretary held his little face with his hand and kissed it gently.

　　The child’s name is Luo Juncheng, and now he is five and a half years old. Looking at the little guy in the photo living happily in Lushan county kindergarten, the general secretary showed a gratified smile on his face.

　　At the two sessions of the National People’s Congress every year, the most important thing that the General Secretary of the Supreme Leader communicates with the delegates and members is to get rid of poverty and attack hard, that is, people’s well-being.

　　In 2013, when the Liaoning delegation participated in the deliberation, the General Secretary of the Supreme Leader pointed out: We should do a good job in safeguarding and improving people’s livelihood, pay attention to caring for people with difficulties in life, and let the people get tangible benefits.

　　In 2014, when the Guizhou delegation participated in the deliberation, the General Secretary of the Supreme Leader demanded: solidly promote poverty alleviation and development work, pay close attention to poverty alleviation and development work, and do it in a down-to-earth manner, so that people in poverty-stricken areas can continue to get real benefits.

　　In 2015, when the Jiangxi delegation participated in the deliberation, the General Secretary of the Supreme Leader said: The people in the old areas must never be left behind in the process of building a well-off society in an all-round way, set a foolish ambition and fight a tough battle, so that the people in the old areas can share the achievements of building a well-off society in an all-round way with the people of the whole country.

　　In 2016, when the Qinghai delegation participated in the deliberation, the General Secretary of the Supreme Leader emphasized that the "Thirteenth Five-Year Plan" period is a period of tackling poverty, attacking cities and pulling out villages. We must make concerted efforts, speed up the pace and speed up the progress, and Qi Xin will work together to win the battle against poverty.

　　This year, when the Sichuan delegation and the Xinjiang delegation participated in the deliberation, the General Secretary of the Supreme Leader further pointed out: "The whole process must be accurate, and some need to be improved ‘ Embroidery ’ Kung fu. " "Do more practical things that benefit the people’s livelihood and solve more problems that people of all ethnic groups are worried about."

　　— — Adhere to accurate poverty alleviation, and cannot "Grenade fry fleas";

　　— — Help the poor first and help the wise, and resolutely prevent the intergenerational transmission of poverty;

　　— — Do less "bonsai" and do more practical things that benefit the poor;

　　— — Never engage in digital poverty alleviation;

　　— — Don’t be divorced from reality and advance at will;

　　— — Preventing the return to poverty is as important as continuing to attack hard.

　　These well-known "golden sentences for helping the poor" are exactly what General Secretary of the Supreme Leader said in his communication with delegates and committee members.

　　The development of ethnic areas, the general secretary is even more mindful of this.

　　In 2015, when participating in the deliberation of the Guangxi delegation, the General Secretary of the Supreme Leader emphasized: "We must pay close attention to poverty alleviation, adhere to precise poverty alleviation, reverse the construction period, calculate the detailed accounts, and never let a minority or a region fall behind."

　　During the two sessions of the National People’s Congress every year, the General Secretary of the Supreme Leader takes the opportunity of participating in deliberation and discussion to have in-depth exchanges with the deputies of ethnic minorities, understand their thoughts and expectations, and work with them to plan a great article on national unity and progress.

　　On March 4th, 2014, at the joint meeting of the members of ethnic minorities in the second session of the 12th Chinese People’s Political Consultative Conference, the members spoke enthusiastically.

　　The general secretary listened carefully to everyone’s speeches and started discussions with the members. He talked about his views on persisting in the unity, struggle and common prosperity and development of all ethnic groups, and hoped that members of ethnic minorities would strengthen investigation and study and play the role of staff assistant and decision-making consultation for doing a good job in ethnic work under the new situation.

　　People remember that more than four years ago, the General Secretary asked the cadres and masses of all ethnic groups in Tibet to vigorously carry forward the "old Tibetan spirit", unswervingly consolidate and develop national unity, and ensure that the grand goal of building a well-off society in an all-round way will be achieved with the whole country by 2020.

　　People remember that in the Guizhou delegation, at the end of his speech, representative Wang Jing sang the Buyi folk song "Good Flower Red" emotionally. The general secretary praised her for singing well and asked her to convey good wishes and greetings to the villagers, wishing them a "good bonus" life.

　　People remember that in the Jiangxi delegation, the general secretary saw Lan Nianying dressed in national costumes and accurately said "You are the She nationality". "Is the farmhouse up?" "Has the expressway reached you?" The general secretary is concerned about their production and life.

　　People still remember that in the Heilongjiang delegation, Liu Lei, a representative of Hezhe nationality, told the General Secretary that their life now is on the road to happiness, just like the song of Wusuli Boat. The general secretary said that this song has long been familiar, and it depicts the beautiful scene of harmony and unity of the Chinese nation.

　　A branch and a leaf are always related to love.

　　When attending the deliberation of the Sichuan delegation this year, the General Secretary of the Supreme Leader said that he had seen reports about the "Cliff Village" in Liangshan Prefecture on TV, especially watching the travel status of the villagers, and he felt very worried. I was a little relieved to learn that a new iron ladder had been built in the local area.

　　Between a "pull" and a "loose", the general secretary’s deep love for the people is naturally revealed.

　　Bit by bit, sincere.

　　"Do farmers and herdsmen go to the hospital now when they have children?" "Is there a health room in the village?" "Some places in Qinghai have a large area. How can farmers and herdsmen see a doctor?" The General Secretary of the Supreme Leader once asked a series of questions to the representative of Niang Maoxian, which made the doctor from the People’s Hospital of Huangnan Tibetan Autonomous Prefecture in Qinghai call him "extremely nervous".

　　At that time, I fully communicated with the representatives of lifelong loyalty and deeply understood the changes in the production and life of the villagers. Lifelong loyalty happily said to the general secretary: "The people there like you very much!"

　　"I am extremely nervous" and "I like it very much". The sincere exchanges between the deputies and the general secretary have condensed into the enthusiasm for discussing the country and resonated with hundreds of millions of people.

　　The historical responsibility of bravely standing on the tide

　　On the morning of March 7, 2017, the East Hall of the Great Hall of the People was full of high-spirited and energetic positive energy. General Secretary of the Supreme Leader is here to participate in the deliberation of the Liaoning delegation.

　　Xu Qiang’s representative comes from the front line of enterprise production. He told the general secretary: "A few years ago, I participated in the election of deputies to the National People’s Congress and was not elected. At that time, many people comforted me and said, why did people choose you without smoking a cigarette or drinking a mouthful of wine? Later, I was elected as a deputy to the National People’s Congress. This is the trust of organizations and voters. "

　　"The right path in the world is vicissitudes." Xu Qiang said that the political atmosphere in Liaoning is getting better and better now, and we should use all our wisdom to strive for perfection and do our job well.

　　The General Secretary of the Supreme Leader emphasized that it is the political advantage of China’s people’s congress system to have grassroots comrades as deputies to the National People’s Congress.

　　Last year, the central government severely investigated and dealt with the case of canvassing and bribery in Liaoning. Through serious investigation of cases and in-depth warning education, Liaoning’s political ecology is being restored step by step.

　　Combined with the painful lessons of Hunan Hengyang’s case of sabotaging the election and Sichuan Nanchong’s case of canvassing and bribing the election, the General Secretary of the Supreme Leader profoundly pointed out that if everyone is in trouble, is it true that the law does not blame the public and it will not happen again? No! The law should blame the public to avoid the future!

　　Clear problem orientation and firm responsibility. The key to the success of China lies in the Party. Facing the chronic diseases in the party style and political style directly, only by really grasping strict management and stirring up turbidity and clearing up the air can we concentrate our efforts and overcome difficulties.

　　Strictly administering the Party in an all-round way is a red line that runs through the whole process of governing the country by the CPC Central Committee with the Supreme Leader as the core, and it is also one of the most discussed topics by the General Secretary of the Supreme Leader at the National People’s Congress.

　　In 2014, when the Anhui delegation participated in the deliberation, the General Secretary demanded that leading cadres at all levels should be strict with self-cultivation, strict use of power, and strict self-discipline, while seeking truth from things, starting a business, and being realistic. The special education of "three strictness and three realities" has been launched, which has continuously led to the deepening of work style construction.

　　In 2015, when the Jiangxi delegation participated in the deliberation, the General Secretary pointed out that the natural ecology should be beautiful and the political ecology should be beautiful. It is necessary to further promote the anti-corruption struggle and make great efforts to uproot "rotten trees", cure "sick trees" and "crooked trees". Strictly administering the party in an all-round way has shifted from "treating the symptoms" to "treating both the symptoms and the root causes", and the political life within the party has been continuously strengthened.

　　In 2016, when visiting members of the Democratic National Construction Association of Industry and Commerce, the General Secretary defined a new type of political and business relationship with the words "pro" and "clear", which drew a high line and a bottom line for leading cadres to contact with private enterprises.

　　When attending the deliberation of the Liaoning delegation this year, the General Secretary once again stressed the importance of strictly administering the party in an all-round way: it is most crucial to promote the revitalization of Liaoning and build a cadre team with high ideological quality, good moral conduct, strong ruling skills and practical work style.

　　In view of Liaoning’s falsification of economic data, the general secretary said: "Liaoning has made the figures clear, bottomed out and squeezed out the water. Although the figures you took out seem not very good-looking, I think they are actually very good-looking. This is an aboveboard figure. The Party Central Committee supports you to do so. Really relying on hard work and unremitting efforts to get the economy going, this is the backbone of Chinese. " The general secretary’s words won warm applause from the delegates.

　　The General Secretary of the Supreme Leader firmly said: "We should really select cadres who are loyal to the cause of the Party and the people, be upright and have clean officers, so that those who do not act can’t sit still, those who fool can’t have a future, those who run officials and want officials can’t have a market, and those who buy and sell officials can be severely punished, forming a good political ecology with a clean atmosphere."

　　Adhering to the party’s leadership, the people being the masters of the country and governing the country according to law are the distinctive features of Socialism with Chinese characteristics’s political development.

　　From one meeting to five meetings, the General Secretary of the Supreme Leader had in-depth exchanges with the deputies on comprehensively administering the country according to law.

　　Promoting the reform of state-owned enterprises depends on the rule of law — —

　　It is necessary to establish and improve a unified regulatory system and basic management system for state-owned assets, realize full coverage of the regulatory system for state-owned assets, fully implement the responsibility of maintaining and increasing the value of state-owned assets, and prevent the loss of state-owned assets and major risk events.

　　Further opening up depends on the rule of law — —

　　It is necessary to closely focus on building an open economic system, promote the rule of law in the field of foreign economic relations and trade, strengthen legal services for various economic entities, and create a fair and orderly legal environment for economic development.

　　Ensuring the security and stability of border areas depends on the rule of law — —

　　Increase investment in border areas, strengthen social governance according to law, further promote peace building, control border order according to law, and maintain security and stability in border areas.

　　Promoting the modernization of national governance system and governance capacity depends more on the rule of law — —

　　Adhere to and improve the system of regional ethnic autonomy, and put accelerating the development of ethnic areas and safeguarding the legitimate rights and interests of ethnic minorities into the track of rule of law.

　　Administer the party with the system, and govern the country according to the law and the constitution. The CPC Central Committee with the Supreme Leader as the core stands at the overall height of the country’s long-term stability, firmly adheres to and develops the country’s fundamental political system and basic political system, and shows the broad mind of leading the times and the historical responsibility of being brave in self-revolution.

　　Future-oriented strategic choice

　　In 2017, the development process of China stepped on an important node — —

　　From the 18th National Congress of the Communist Party of China to building a well-off society in an all-round way, the eight-year process has been over half.

　　From the early 1980s, China took the "three-step" strategic step of modernization, and basically achieved the goal of modernization by the middle of this century, the process is just over half.

　　When the boat reaches the middle stream, it is brave to make progress.

　　Grasping the general tone of striving for progress while maintaining stability, adapting to the new normal of economic development and firmly establishing new development concepts, China must gather new development momentum on the road ahead.

　　"Firmly implement the new development concept, deepen reform and opening up, and lead the innovation drive."

　　From one meeting to five meetings, the General Secretary of the Supreme Leader will attend the deliberation of his Shanghai delegation every year. Reform, opening up and innovation drive are the topics that must be discussed.

　　This year, when talking about the construction of the Shanghai Pilot Free Trade Zone, the General Secretary pointed out that "the door of China’s opening will not be closed" and asked Shanghai to "further demonstrate the role of comprehensively deepening reform and expanding the experimental field, and show China’s clear attitude of opening to the world in all directions".

　　Driven by reform, opening up and innovation. In 2014, General Secretary of the Supreme Leader also put forward this proposition when attending the deliberation of the Guangdong delegation of the Second Session of the 12th National People’s Congress.

　　General Secretary of the Supreme Leader used the words "cage for birds, phoenix nirvana". He said that the cage is not an empty cage. It must be erected first and then broken. It is also necessary to study where the "new bird" enters the cage and where the "old bird" goes. Efforts should be made to promote industrial optimization and upgrading, give full play to the driving role of innovation, take the road of green development, and strive to achieve phoenix nirvana.

　　Compared with the pioneers of reform and opening up such as Guangdong and Shanghai, the old industrial bases such as Northeast China are facing more severe pain of structural adjustment.

　　Five national conferences and four delegations from three northeastern provinces. The revitalization of Northeast China is an issue of great concern to the Supreme Leader General Secretary.

　　In the delegations of Liaoning, Jilin and Heilongjiang, General Secretary of the Supreme Leader repeatedly stressed: "The revitalization and development of old industrial bases such as Northeast China can no longer be sung ‘ Industry is a pillar of the sky, with a single structure ’ ‘ Errenzhuan ’ Do addition, subtraction, multiplication and division. "

　　On March 7 this year, in the Liaoning delegation, the General Secretary clearly expounded his profound thinking on this issue when communicating with the representative of Tang Fuping, Chairman of Angang Group.

　　The general secretary asked: "Is the development direction of Angang going to reduce production capacity, maintain production capacity or increase production capacity?" Tang Fuping said that Angang has the task of de-capacity. At first, I was worried about whether the production capacity could really be removed, but after more than a year of hard work, I have already felt the benefits brought by de-capacity. In the next step, good production capacity should be retained, and the backward ones should be resolutely removed.

　　"Be sure to adjust the structure." The general secretary said earnestly that structural adjustment must not be carried out in the same way, so that "zombie enterprises" can linger on. We must change birds in cages, and finally reach the realm of phoenix nirvana and rebirth. Long pain is better than short pain.

　　The General Secretary further pointed out: "Supply-side structural reform is an inevitable choice for China’s economic development to enter a new normal, an inevitable choice for implementing the new concept of development under the new normal, an effective and good strategy to deal with the contradictions and difficulties faced by China’s economic development, and the only way to revitalize Liaoning."

　　This year is the deepening year of supply-side structural reform.

　　In fact, in recent years, General Secretary of the Supreme Leader has made a series of important conclusions on different occasions such as Jiangsu delegation and Hunan delegation. Last year and this year, special requirements were put forward for the structural reform of agricultural supply side.

　　Pursuing green development is also the proper meaning of transforming development kinetic energy and realizing sustainable development.

　　Lucid waters and lush mountains are invaluable assets.

　　In the Jiangxi delegation, the general secretary vividly described: "The environment is people’s livelihood, the green hills are beautiful, and the blue sky is also happiness."

　　In the Qinghai delegation, the General Secretary made a clever metaphor: "Protect the ecological environment like eyes and treat it like life."

　　In the delegation of Heilongjiang, the General Secretary earnestly entrusted: "Delineate the red line of ecological protection, strengthen environmental governance, reserve space for sustainable development, and leave a beautiful home with sky blue, green land and clear water for future generations."

　　… …

　　Find the driving force of reform in innovation and stimulate the vitality of innovation in reform.

　　Talent is the key to innovation.

　　General Secretary of the Supreme Leader paid special attention to giving full play to the advantages and characteristics of Chinese People’s Political Consultative Conference’s talented members. In 2013, when attending the joint meeting of members of the Association for Science and Technology and the scientific and technological circles, he pointed out that it is necessary to deepen the reform of the scientific and technological system and change "I want to innovate" into "I want to innovate". It is necessary to strengthen the construction of scientific and technological talents and provide a broader world for talents to play their roles and display their talents.

　　In 2017, at the joint meeting of members of the Democratic Progressive Party, the Agricultural Workers’ Party and the Jiu San Society, the General Secretary of the Supreme Leader specially emphasized stimulating the innovative vitality and potential of intellectuals and gathering talents from all over the world to use them. He also responded to the speeches of nine members, including Yao Aixing, and affirmed the initiative and positive actions of the broad masses of intellectuals, hoping that they would make more contributions to the country’s prosperity, national rejuvenation and people’s happiness.

　　"The responsibility of strengthening the army has historically fallen on our shoulders. To provoke this burden, we must dare to take responsibility. This is not only the expectation of the party and the people, but also the political character that contemporary revolutionary soldiers should have." The entrustment of the General Secretary of the Supreme Leader has aroused the unprecedented high fighting spirit of the soldiers of the whole army.

　　— — To achieve the goal of strengthening the army, we must seize the strategic opportunity to deepen the reform of national defense and the army;

　　— — Promoting integration of defense and civilian technologies’s development to a national strategy is a major decision made from the overall situation of national security and development strategy;

　　— — The army should strengthen its sense of purpose and mass concept, actively participate in and support local economic and social construction, and benefit the people with practical actions;

　　— — Promote political army building, reform and strengthen the army, manage the army according to law, strengthen army building and preparations for military struggle, and ensure the second step of the "three-step" development strategy of national defense and army modernization as scheduled;

　　— — We will make greater efforts to promote the army through science and technology, persist in fighting against scientific and technological innovation, and provide strong scientific and technological support for our army’s construction.

　　General Secretary of the Supreme Leader attended the plenary session of the PLA delegation five times, and made a series of important arrangements around the goal of building a people’s army that listens to the party’s command, can win battles and has a good style of work under the new situation, which provided a fundamental follow-up for realizing the dream of strengthening the army.

　　Actively and steadily promote urbanization, strengthen and innovate social governance, ensure national food security, build spiritual civilization, and develop cross-strait relations … … Looking at the overall situation, observing the general trend, discussing major issues and making plans, from one meeting to five meetings, from the NPC delegation to the joint meeting of the CPPCC, the General Secretary of the Supreme Leader discussed the reform and development plan with the delegates and members, and learned the wisdom and strength of governing the country from the people, which opened a colorful era scroll of China’s reform and development.

　　In 2017, the curtain of the two national conferences will fall. Delegates and Committee members, with the great trust of the CPC Central Committee with the Supreme Leader as the core, are full of confidence to move toward a broad world of practice, pass on the Party’s ideas and the will of the country to hundreds of millions of people, and jointly greet the victory of the 19th National Congress of the Communist Party of China with practical actions.

　　To achieve the goal of "two hundred years" and realize the Chinese dream of the great rejuvenation of the Chinese nation, China is moving towards a more magnificent journey.

　　Reporter: Huo Xiaoguang, Zhang Xudong and Luo Yufan.

　　Photography: Lan Hongguang, Li Xueren, Ma Zhancheng, Rao Aimin, Xie Huanchi, Ding Lin, Li Gang, etc.

　　The online trading mode of used cars makes car sources and buyers more concentrated, reduces the circulation cost and facilitates buyers and sellers, but at the same time, disputes over the sale of used cars also occur from time to time, which leads to litigation rights protection.

　　The evidence failed to prove that there was something wrong with the used car.

　　The claim cannot be supported.

　　■ Case replay

　　Zhao took a fancy to a second-hand car on a second-hand car trading platform, and signed the Purchase and Sale Deposit Agreement (that is, the car purchase format contract) with the owner Xu and the platform. The platform also issued the Re-inspection Report before the transfer, which showed that except for some external scratches, the vehicle’s power, steering, transmission, braking and other systems were temporarily normal. After picking up the car, Zhao wanted to transfer the vehicle to Chifeng City, Inner Mongolia, but it didn’t take long for him to get on the expressway to find that there was abnormal noise in the car. In order to prevent danger, he found that the front wheel bearing of the vehicle was cracked and the gearbox could not be upshifted, so he repaired the vehicle and replaced some accessories. In view of the maintenance cost, the after-sales staff of the used car trading platform said that this is not within the after-sales scope and will not be compensated. Zhao appealed to the court, arguing that the platform concealed the quality of the car condition and demanded compensation for maintenance costs of more than 10,000 yuan. After the court heard the case, all Zhao’s claims were not supported because the evidence could not prove the facts.

　　■ Judge’s statement

　　The court held that the parties should provide evidence of the facts they claimed. In this case, if Zhao claims that the vehicle involved has quality problems and the vehicle parts need to be repaired or replaced, he should provide evidence to prove it, otherwise he will bear the legal consequences of failing to provide evidence. The Maintenance Order submitted by Zhao did not specify the reasons for repairing and replacing the parts. Therefore, it is impossible to see that the necessary maintenance was carried out because of the damage of the vehicle parts, and it is impossible to see whether the repaired and replaced parts were broken before Zhao picked up the car or were damaged after going on the road. Zhao did not submit the corresponding payment bills to prove that he actually paid the maintenance expenses. Therefore, the court could not support Zhao’s claim.

　　When buying and selling second-hand cars, consumers must first confirm the condition of the car before paying the deposit. Before paying all the car purchase expenses, buyers must first confirm the condition and quality of the second-hand car they bought, the purchase period, whether it is an accident vehicle, and whether there are illegal acts that have not been dealt with. Secondly, if there are unreasonable terms in the format contract, such as expanding the transaction risk of one party, consumers have the right to request adjustments and modifications to the terms of the format contract. Finally, it is necessary to confirm the conditions and processes of providing after-sales service for used car trading platforms. If the second-hand car trading platform provides after-sales service for the vehicles purchased by the buyer, the platform is obliged to clearly inform them of the conditions and contents of providing after-sales service, as well as the repair reporting process and contact information, etc. If there are corresponding warranty cards and manuals, they should be issued to the buyer. If the vehicle is within the scope of after-sales service, the buyer shall report to the trading platform for repair according to the corresponding repair reporting channels and procedures.

　　Platform fraud car seller

　　The format clause was deemed invalid.

　　■ Case replay

　　Ms. Zheng spent 90,000 yuan to buy a used car through a used car platform, and the dashboard showed that the mileage of the car was 49,000 kilometers. In addition to signing a car purchase contract, the second-hand car platform also provides an unsigned Second-hand Car Inspection Report as an annex to the contract. When Ms. Zheng sent the vehicle to the 4S shop for testing, she found that the actual mileage of the vehicle had reached 98,000 kilometers six months ago. She believes that there is fraud in the platform and appealed to the court, demanding that the other party pay 100,000 yuan in compensation. The second-hand car platform believes that it is only an intermediary company, and the sales contract signed with the plaintiff Ms. Zheng is entrusted by the actual seller. Moreover, in the test report, it is clearly stated that "the mileage indicated in the test report is for reference only, and no commitment is made to the actual mileage." The court held that there was fraud in the second-hand car trading platform, and the clause in the test report issued by it was a format clause and should be considered invalid. The judgment supported all the claims of Ms. Zheng.

　　■ Judge’s statement

　　A standard contract refers to a pre-drawn contract for repeated use by the parties without consulting the other party when concluding the contract. According to the law, if the party providing the standard terms has the obligation to prompt and explain, it should draw the attention of the other party to the terms that exempt or limit its liability, and explain them according to the requirements of the other party. The standard terms that exempt the party providing the standard terms from the main obligations and exclude the main rights of the other party are invalid. In this case, the platform unilaterally exempted it from the real responsibility of guaranteeing the mileage of vehicles in the transaction, and did not provide evidence to prove that it had fulfilled its obligation of reminding or explaining, so the format clause was invalid.

　　Civil fraud refers to the act of deliberately telling the other party false information or deliberately concealing the true information in the process of establishing, changing and terminating civil rights and obligations, and inducing the other party to make a wrong representation. In this case, the second-hand car platform, as a brokerage company specializing in used motor vehicles, has the professional knowledge and detection ability related to vehicles, should know the important information of the vehicles sold by its company, and has the obligation to inform consumers of the real situation of the vehicles, but it fails to accurately inform consumers, which is a deliberate concealment of the real situation, deceiving and misleading consumers to buy the vehicles involved, which constitutes fraud. According to the provisions of China’s Consumer Protection Law, if a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of the goods purchased by consumers or the cost of receiving services.

　　Buying a car has been delayed.

　　You have to pay for your actions

　　■ Case replay

　　The plaintiff Ding received a phone call from a used car salesman, saying that someone wanted to buy a Buick Excelle that he hung on the Internet. After many discussions, the final transaction price is 17,000 yuan, provided that the buyer Liu bears the violation of the vehicle. Subsequently, Ding should drive the car to a store. After checking the car, Liu decided to buy it. During the transfer procedures between the two parties, Liu drove the car away privately. Ding appealed to the court and asked Liu to assist in the transfer procedures. The used car trading platform and Liu compensated for the loss of 4,500 yuan. After trial, the court ruled that Liu assisted Ding in handling the vehicle transfer procedures and compensated the other party for a loss of 1,500 yuan.

　　■ Judge’s statement

　　In this case, both parties have clearly agreed that both parties shall go through the transfer formalities within 3 working days after the signing of the contract and the full payment of the transaction vehicle price. It is the obligation of both parties to handle the transfer of vehicles, and since the vehicles involved and related procedures have been delivered to Liu, Liu, as the buyer, should assist Ding to handle the transfer procedures. Because the vehicles involved in the case were not handled in violation of regulations, Ding was at fault in causing the dispute in this case. He said that there was no evidence to support the violation at that time, so the court decided on the proportion of its loss. The second-hand car trading platform only acted as an intermediary to facilitate Liu and Ding to reach a sales contract relationship, and had fulfilled their due contractual obligations. Ding asked him to bear the liability for breach of contract, which was unfounded in the law and the court did not support it.

　　What the judge needs to remind here is that both buyers and sellers of used cars and platforms should strictly abide by the contract, otherwise they will have to pay for their actions. In this case, the two parties have not gone through the transfer formalities, and Ding will hand over all the formalities of the vehicle and the car keys to the other party. He also bears certain responsibilities for the occurrence of the dispute and should bear the corresponding legal consequences.

　　(Author: Haidian District People’s Court, Beijing)

　　Source: China People’s Bank, wind information Cartography: Cai Huawei.

　　Preventing and resolving major risks is one of the three major battles in the decisive period of building a well-off society in an all-round way. Financial security is not only related to the overall economic situation, but also closely related to people’s lives. Especially in recent years, various emerging financial platforms and products have emerged in an endless stream. While solving the "pain point" of demand, new technologies and new means have also brought some hidden risks. Many financial security problems are emerging from people and gradually accumulating and expanding.

　　Starting from me, everyone is the first gatekeeper of financial risks by understanding financial knowledge, enhancing risk prevention awareness and cultivating a rational view of wealth. Starting from today, this newspaper launched a series of reports "Rejecting the financial risks around us", focusing on three areas that are closely related to daily life but also need to be regulated — — Consumer loan market, payment industry and internet insurance, introduce new financial products, rationally analyze possible hidden risks, explore ways to resolve risks, and make people’s financial life safer and more satisfactory.

　　Convenient and quick, refueling for consumption.

　　From high-end furniture, jewelry and antiques to digital products, refrigerators and televisions, consumer loans have supported the rapid development of the retail consumer market.

　　"In August this year, the whole family was preparing to travel abroad. At that time, it was just in time to pay the English training fee for the children. It cost about 70,000 to 80,000. Unfortunately, at that time, the money was a little tight, so I thought I could borrow some money." Xing Hui, an employee of a state-owned enterprise in Nanjing, finally chose a bank consumer loan with lower interest rate after comparing the products of banks and Internet financial platforms.

　　Because it was only a short-term emergency, Xing Hui borrowed it for one month, with a quota of 50,000 yuan, and the interest rate was three ten thousandths per day, so the annual interest rate was about 10%. "Maybe it’s because I had a good credit in the bank before, and the loan approval was particularly fast. Apply on mobile banking, and after a few hours, 50,000 yuan will arrive. " Xing Hui said. After the repayment, the bank called to show the consumption details, and Xing Hui photographed the payment voucher and sent it, which passed smoothly.

　　But recently, loans have not been so "loose". "I want to apply for short-term consumer loans these days, and I found that the bank’s pre-loan review is strict, and the materials required are more specific. Bank staff said that it is necessary to strictly review the use of loans at all levels to apply for consumer loans now. " Xing Hui said.

　　In addition to banks, consumers can also obtain loans from consumer finance companies, e-commerce platforms, Internet staging platforms and small loan companies. More and more young people are beginning to try new ways of consumer loans.

　　Wen Nie just graduated from school of visual arts, Shanghai, majoring in photography. During his internship at the TV station, Wen Nie had a wish to photograph the natural beauty of his hometown Shennongjia with drones. After comparing prices on various e-commerce platforms, Vinnie finally chose to buy a DJI UAV in 24 phases on an e-commerce platform, just in time for the interest-free activities of the platform, and the repayment for each phase was only 225 yuan.

　　"At that time, I could get an internship salary of more than 2,000 yuan per month, and the repayment pressure was not great, so I didn’t need to reach out to my parents for money. Now, I am used to buying various electronic products by installment, such as mobile phones and computers that I use now, all of which are bought in this way. " Vinnie said.

　　In recent years, consumption has replaced investment as the first driving force of economic growth, which is inseparable from financial support. According to the data of the People’s Bank of China, this year is 1-mdash; In September, residents added 1.49 trillion yuan of short-term consumer loans, which was 1.79 times that of last year. Consumer finance showed explosive growth. From high-end furniture, jewelry and antiques to digital products, refrigerators and televisions, there are corresponding financial services and products in various consumer fields.

　　"Residential sector loans include mortgage loans and consumer loans. In recent years, the financing balance of the residential sector has risen rapidly. By the end of 2016, the balance of residential mortgage loans in China was about 20 trillion yuan, and the balance of consumer loans was only five or six trillion yuan. Mortgage loans were equivalent to about four times that of consumer loans. In mature markets such as the United States, the debt balance of the residential sector exceeds that of the enterprise sector, and the proportion of mortgage loans and consumer loans is equivalent in the financing balance of residents. It is conceivable that with the development and upgrading of the consumer market and financial products in the future, there is still a lot of room for growth in consumer loans. " Ceng Gang, director of the Banking Research Office of the Institute of Finance of China Academy of Social Sciences, said that if the growth rate of 20% is predicted, the scale of China’s consumer credit will exceed 12 trillion yuan by 2020.

　　The down payment is not enough, and consumer loans come together.

　　Due to the differences in customer groups and risk control capabilities, the proportion of consumer loans provided by various financial and non-financial institutions may be higher.

　　While boosting people’s consumption, there are also many problems in the consumer loan market, such as numerous participating institutions, mixed fish and dragons, lax examination of the qualifications of lenders, and inadequate supervision of the amount and use. Coupled with the irrational consumption and borrowing of borrowers, consumer loans are transformed into "down payment loans" and "investment loans", which breeds potential risks.

　　At the beginning of this year, Chen Jing, an employee of a cultural enterprise in Beijing, wanted to change the school district for her children. Suddenly, the purchase restriction policy was introduced intensively, and Chen Jing panicked, fearing that the subsequent cost of buying a house would be higher and higher. The seller who talked about it also felt that he could not wait any longer, for fear that the house price would fall. Together, the two families decided to pay a quarter of the total price of the house as a down payment, and passed the house first.

　　I haven’t sold my house, and I have to pay millions of yuan for it. Where did so much money come from? Chen Jing pieced together several million yuan, and the remaining fund gap can only be solved by loans. "At that time, it was more convenient to apply for a loan from the bank. The bank saw that my previous credit record was relatively good, and quickly gave me a credit loan. The money was directly transferred to the account, and then I could control it freely. As long as the repayment can be made on time, the bank should not be too concerned about how to use the money. " Chen Jing said that the interest rate is acceptable, which is about 30% higher than the benchmark interest rate. "Now the mortgage has not been fully completed. When the mortgage and credit loan are paid together, the pressure is still not small, and it will cost about 40,000 yuan a month."

　　Chen Jing learned that in addition to this kind of loans directly transferred to the borrower’s account, some banks’ loans give the borrower a spending limit, which requires actual consumption behavior before they can be used. But this is not without a "flexible" approach, you can find a merchant to cash out, as long as you pay a certain handling fee.

　　"Now bank loans are much stricter, and it is difficult to get a maximum loan of 1 million yuan, which is basically about 300,000 yuan, and the interest rate has also risen a lot. Asked a few months ago, it is basically at least 40%. " Chen Jing learned that recently, it began to strictly investigate the flow of consumer loans, cracked down on down payment loans, and banks strictly controlled the misappropriation of personal consumer loans to purchase houses.

　　Looking at the unclear flow of consumer loans, we can’t just stare at banks. "There are also various types of financial and non-financial institutions that provide consumer loans, and there is also the possibility of entering the property market, and the proportion is higher. This year, the special rectification of Internet finance continued, and the number of platforms in peer-to-peer lending decreased, but the trading volume of platforms increased. The data shows that in the first half of the year, the national online loan turnover reached 1.93 trillion yuan, a year-on-year increase of 72.81%. At the same time, the loan balance of small loan companies reached 960.8 billion yuan in the first half of the year, an increase of 31.3 billion yuan over the beginning of the year, which was the first time in the past three years. Online lending platforms and small loan companies do not monitor the flow of funds, and the possibility of misappropriation of funds is high. There are also a few platforms and intermediaries that directly provide loan support for the down payment of house purchases. " Dong Ximiao, a senior researcher at Chongyang Financial Research Institute of Renmin University of China, said.

　　Different customer groups and different risk control capabilities also make risks more concentrated in the field of consumer loans outside banks. "Different consumer platforms serve different people and face different risks. The customers served by commercial banks have stable income, good credit records, rational consumption concepts and relatively controllable risks. And serving students, migrant workers, blue-collar workers, etc. ‘ Long tail crowd ’ The risk of consumer finance platform will be higher. Under normal circumstances, the platform’s risk control ability is insufficient, and the consumption scene is missing. It will choose to cover high risks with too high interest rates. The consequences of this will breed circular risks, causing long-term borrowing, borrowing new and returning old, and inappropriate collection methods. " He Fei, a senior researcher at the Development Research Department of Bank of Communications, analyzed.

　　Fill the gap and protect consumers.

　　Some platforms have insufficient information disclosure, and the interest rate is not high, but when all kinds of expenses are added up, the comprehensive cost is very high.

　　The risk can’t be underestimated, but the turbidity current is not mainstream. Risk trigger points such as loan misappropriation and excessive borrowing are not the main reasons for the rapid growth of consumer loans.

　　"The real reason for promoting the growth of residents’ short-term consumer credit scale is that in the process of consumption upgrading, the credit demand space of retail customers is gradually opened. With the rising income level of residents and the improvement of consumption and payment technology, people’s demand for consumer financial products will become stronger and stronger, and the consumer loan market and the retail market complement each other and promote each other. " Ceng Gang said, of course, we should also pay attention to the possible impact of excessive leverage in the residential sector.

　　The "melee" between financial institutions and non-financial institutions should be changed, and all kinds of institutions engaged in consumer loan business should be strengthened in supervision, and unified regulatory standards and requirements should be applied without discrimination.

　　"The sources of lending funds for many platforms are unclear and there is a risk of long-term lending, which implies that the flow of funds between platforms is quite frequent. Supervision must first find out the source of funds for platforms. Secondly, it is necessary to conduct in-depth investigation on the customer acquisition method, risk control and scenario expansion of a single platform, and eliminate and clean up a number of informal consumer finance platforms. And check the legality of all subjects in the consumer loan ecological chain, including the consumer loan platform itself, the Internet giants and other diversion platforms, personal credit reporting pilot institutions, third-party collection agencies, third-party data providers, etc., and severely crack down on interest collusion and illegal interest transfer. " He Fei said that we can learn from some foreign experiences, strengthen supervision, and strengthen legislation and market access mechanisms. In particular, it focuses on the access standard, licensed operation, interest rate ceiling setting, loan use limitation, platform exit mode, etc.

　　There must be comprehensive and perfect consumer protection laws and regulations. Ceng Gang introduced that in mature markets such as the United States, institutions engaged in consumer credit have higher entry barriers, and the regulatory rules concerning retail business are more stringent than those concerning public business. These countries think that the customers of retail business are less able to identify risks than companies and need protection more. On the contrary, the consumer credit market has developed relatively late and its scale is not large. Before, it focused more on protecting the interests of financial institutions and neglected the protection of lenders. In the future, with the continuous development of the consumer loan market and more and more people involved, it is even more necessary to fill the gap and escort everyone’s financial life with regulations.

　　"Now some platforms have insufficient information disclosure. The interest rate mentioned is not high, but when all kinds of expenses are added together, the comprehensive expenses are very high. " Ceng Gang said that some platforms use this way to induce consumers to borrow excessively, without making borrowers fully aware of the troubles and consequences that high interest rates may bring to themselves. In particular, minors, or students who are not deeply involved in the world, have a vague understanding of risks and are more likely to over-consume and over-borrow.

　　In the long run, we should speed up the construction of an honest society and improve the personal credit information system. He Fei said that at present, the construction of China’s credit system is still difficult to support the rapid development of the credit society, and the personal credit information system lags behind the development of credit, which leaves a loophole for illegal platforms. The regulatory authorities should cooperate with public departments, formal financial institutions, licensed consumer finance companies, large-scale Internet platforms, personal credit reporting pilot institutions, large-scale data companies, etc. to jointly promote data information sharing and market-oriented credit reporting system construction and support the development of consumer credit business.

　　For individual residents, they should borrow reasonably and control leverage according to their own economic ability. Dong Ximiao said that in general, the monthly repayment expenditure should be controlled below half of the household income, and it is best not to exceed one third.

　　Consumer finance company’s products have small single credit line and fast approval; Internet consumer finance embeds consumption scenes.

　　Where can I apply for a consumer loan? (Extended reading)

　　At present, the institutions engaged in consumer finance business in the market can be roughly divided into four categories: commercial banks, consumer finance companies approved by the China Banking Regulatory Commission, Internet consumer finance, including e-commerce platforms and Internet staging platforms, and other institutions such as small loan companies.

　　commercial bank

　　Commercial banks engage in consumer finance mainly through the following three forms: first, holding or participating in consumer finance companies; The second is to cooperate with various e-commerce platforms to realize the extension of consumption scenarios. The third is to independently launch credit products and build an e-commerce platform. Commercial banks have a huge customer base and massive user consumption data, so they can provide diversified innovative credit products through the analysis of customers’ consumption habits and credit ratings.

　　consumer finance company

　　Consumer finance companies are positioned as a supplement to traditional banks, mainly targeting low-and middle-income groups and emerging customer groups. Compared with banks, it has unique advantages and competitiveness because of its small single credit line, fast approval, no mortgage guarantee and flexible service.

　　The current business models of consumer finance companies can be divided into three categories. One is mainly based on offline channels; A main online and offline e-commerce model; There is also a category that positions itself as an Internet finance company.

　　Internet consumer finance

　　With the popularity of the Internet, the combination of the Internet and consumer finance is closer, and all aspects of traditional consumer finance activities have realized electronization, networking and informationization, greatly improving the efficiency of consumer finance. Compared with traditional consumer finance, Internet consumer finance has distinct characteristics: massive data support, enhanced user experience, and the embedding and penetration of consumer scenes to make up for the lack of traditional consumer finance in the segmentation field.

　　According to the report released by the National Finance and Development Laboratory, Internet consumer finance includes the following representative modes: one is the consumer finance of e-commerce platform, represented by Ant Financial, Jingdong Finance and Suning Finance; One is Internet consumer finance in market segments; One is the main installment shopping Internet consumer finance platform; One is the platform that focuses on mobile credit.

　　Other institutions

　　There are also some microfinance companies involved in consumer finance. Take AEON Group as an example, its microfinance company in Shenyang provides customers with installment payment services for durable consumer goods such as household appliances and furniture, which can achieve 30-minute approval, fixed monthly repayment, and no need for credit card or mortgage guarantee.

　　(Ouyang Jie, Song Chao Chai Jin finishing)

　　Biography of Naruto: New Endurance Attack is a brand-new attempt of Naruto IP, which is different from the extreme storm series that is good at telling stories and performing effects. Naruto: New Endurance Attack focuses on online PVP. In this game, online battle of 4V4 is the main gameplay. Players compete with other players in different modes by teaming up, thus improving their level and dominating Endurance League. The biggest selling point of this game is the powerful customization system. Players will no longer play the role in the original, but create a unique "ninja" by customizing ninja, equipment and image. This also allows it to distinguish itself from the extreme storm series.

　　However, this insurmountable "mountain" is undoubtedly a difficult challenge for "Huo Ying: New Endurance Attack". From the previous preview, the first impression of the game is very profound, and the customized system with strong plasticity in 4V4 online battle has successfully attracted the attention of the original fans. Then, can "Huo Ying: New Endurance Attack" carry forward this IP on the road of the game like the extreme storm series?

The scene between Naruto and Sasuke is as bad as the scene where Batman’s parents died.

　　The story of "Huo Ying: New Endurance Attack" happened after the comic book Endurance World War, when Naruto had become Huo Ying. In order to better prevent future wars, Konoha organized a Endurance World League with other villages. The player is a contestant and comes to Muye Village to participate in the competition. Different from playing the original role in other Huoying games, in Huoying: New Endurance Attack, with the powerful custom system of the game, players can pinch out unique roles. The advantage of not controlling the original role is that players can participate in the battle in their own capacity, giving players the greatest sense of participation.

　　If you read the original, you will find that although there are many options for each part, most of them actually split the characters’ faces and costumes in the comics for players to choose from. If you don’t like the original role, you can make an identical one according to the role you like.

From head to toe, clothes to accessories can be customized, and you will often see all kinds of strange and fancy players in the hall.

　　The custom system of the game is not limited to the shape of the character, but can be reflected in the "avatar system" of the game. You can understand this system as a profession. Players decide their own role attack methods according to four basic types. Of course, you can switch at any time in the subsequent battles.

　　Avatars are mainly divided into attack, defense, shooting and healing. In fact, you can put them in the right place with other basic occupations that are common in online games. Attack is good at melee output, shooting is good at remote output, and most skills of defense are defensive. The more you play an auxiliary role in the team, the more you are a wet nurse, which can support your teammates. Each battle consists of a team of four players. Although theoretically speaking, it is reasonable to output one T and one wet nurse according to the matching of occupations, in fact, in this game, attack and shooting have a great advantage in the battle, and teams like 4 attacks, 2 attacks and 2 shots often appear, while Shouheyue rarely sees them play because of their low attack power.

The skills of the characters are all familiar moves in the original, and they can be combined at will according to different occupations.

　　Each class has two main skills and an arcane meaning, and the weapons it can carry are also different according to different classes. It should be noted that the professional customization system is very powerful. As long as the players upgrade their level, the obtained ninja skills can be matched at will. You can either let the characters open eight armor-dodgers and put spiral pills, or you can use them together with Deidara’s explosives.

Players can worship the characters in comics as masters and learn their unique skills by upgrading their level.

　　Of course, the system also provides players with a number of characters in comics. If you are tired of using custom characters, it is also a pleasure to use a set character.

As a random game, there are only 20 characters in comics available to players at present.

　　It should be noted that playing needs to be connected to the internet all the time. It is not easy to play smoothly. Besides having a good network environment, the server is often disconnected and stuck, which has become a "threshold" that hinders players’ smooth experience. At the same time, each battle needs to be matched on the basis of a player’s network. If the owner’s network is not good, the other seven people in the room will be stuck and affect the battle, or they will be kicked out of the room to match again. This situation of being kicked out without rhyme or reason appears very often in the game.

This is probably the most common interface you see when you experience the game.

For more information, please pay attention to:

　　Some time ago, Lu Wei, a graduate of Beijing Institute of Technology, returned to her hometown and became a directional Selected Graduates in Guangxi Zhuang Autonomous Region. Talking about this choice, she said: "With the help of the national funding policy, I successfully completed my studies. I am duty-bound to return from my studies and build my hometown. "

　　Like Lu Wei, thanks to the increasingly sound student financial aid system, more and more students are no longer out of school because of family financial difficulties, but also get incentives for self-improvement and all-round development. The reporter learned from the Ministry of Education that at present, China’s student financial aid has realized the combination of multiple policies of "award, assistance, loan, exemption, diligence, supplement and reduction", with an annual subsidy of 160 million people and an annual subsidy of more than 290 billion yuan.

　　The system is more complete

　　All classes, all schools and all students with financial difficulties from families are fully covered.

　　Fu Huiping was born in a remote mountain village in Hongya County, Meishan City, Sichuan Province. In 2012, her father was accidentally injured at the construction site, resulting in lifelong disability, which made the poor family worse.

　　"Just when we were most embarrassed, the care of the party and the government came quietly." Fu Huiping said that during junior high school, on the basis of the "three exemptions" policy of compulsory education, she enjoyed an annual living allowance of 1,250 yuan for students from poor families and an annual education poverty relief fund of 2,000 yuan. During senior high school, I will enjoy 3,000 yuan of state grants and 1,500 yuan of educational poverty relief funds every year.

　　With the continuous support, Fu Huiping was able to study with peace of mind. Last year, she was admitted to Sun Yat-sen University with excellent results. At the same time, she received a subsidy of 5,000 yuan from 1000 yuan and Yucai Education Foundation for freshmen, and applied for a student loan.

　　"Along the way, I remember everyone who helped me and every student fund." Fu Huiping said: "I want to turn care into the driving force to move forward, study hard, and pass on love and hope."

　　To protect people’s livelihood and warm people’s hearts, student financial assistance is related to education equity and people’s livelihood well-being. In recent years, from the establishment and implementation of the pre-school education funding system, to the exemption of tuition and miscellaneous fees for students with financial difficulties in ordinary high schools, to the establishment of national scholarships for secondary vocational schools, and the introduction of national funding measures for college students to enlist in military service, the scope of student funding has gradually expanded and the scale has steadily increased, achieving three full coverage of the funding policy "all classes, all schools and all students with financial difficulties in families".

　　Not long ago, the Notice on Adjusting and Perfecting the Relevant Policies of Student Loans was issued, which clearly stated that the maximum loan amount per student per year of national student loans would be increased by 4,000 yuan, the interest rate of national student loans would be reduced by 30 basis points, and the commercial student loans for graduate students would be carried out at the same time. The relevant person in charge of the Ministry of Education said that with full consideration of China’s economic and social development and the changes in students’ needs for assistance, the funding policies for each school section will be gradually improved.

　　"China’s student financial aid policy system includes not only the policy of helping the poor, but also the policy of rewarding the excellent and encouraging and guiding. The introduction, adjustment and improvement of each financial aid policy have been fully investigated and demonstrated, which not only draws lessons from international common experience, but also considers China’s economic and social development, and strives to solve the urgent problems of the people, fully demonstrating the characteristics of China." Ding Xiaohao, a professor at Peking University Institute of Education, said.

　　Help is more accurate

　　Big data analysis has become a staff assistant for student financial assistance.

　　Li Yafeng, from Zhangbei County, Zhangjiakou City, Hebei Province, was both excited and anxious when he received the admission notice from Xi ‘an Jiaotong University: "There was a rainstorm and flood disaster this summer, and our family suffered serious economic losses. I don’t know if I can apply for a difficult subsidy in a situation like mine? "

　　When I was at a loss, the phone call from the school counselor solved the urgent needs of Li Yafeng’s family. "Before entering the school, the teacher gave me a detailed introduction to the funding policy, and guided me to apply for a special subsidy for disaster relief and apply for a student loan. At the time of registration, students will be admitted through freshmen ‘ Green channel ’ I entered school smoothly, and the school also distributed necessary daily necessities such as mattresses. " Li Yafeng said that these cares made him feel very warm.

　　In the process of student financial aid, how to ensure that no one is left behind, that no student is dropped out of school because of family financial difficulties, and how to put every penny into practice and play its role? "Accuracy" becomes the meaning of the title.

　　"Precision funding should be supported by informationization, so that data can become a staff assistant for student funding." Sun Zao, deputy secretary of the Party Committee of Xi ‘an Jiaotong University, introduced that the school has set up a big data analysis and service platform, comprehensively opened up the business systems of 16 departments, including academic work, teaching, enrollment and employment, and built a multi-dimensional and full-cycle growth file for students, so as to accurately depict students and accurately identify the aided students. For abnormal situations such as sudden changes in consumption habits, decline in academic performance, irregular attendance and rest, through early warning information, counselors and class teachers are reminded to follow up in time to carry out difficult subsidies, academic counseling, employment counseling, psychological assistance and other related work.

　　Accuracy is the inevitable requirement and the basic method of student financial aid. Henan province has fully implemented the national funding system, implemented the data periodic reporting system, realized the informationization of funding management, and also developed a facial recognition supervision system to promote the funding into the "one card" distribution of benefiting the people and farmers; Peking University opened the Yanyuan sailing project to help the funded students in a grid way, so as to realize the cross coverage of the financial aid managers and sailing instructors for students with financial difficulties; Zhongnan University of Economics and Law encourages faculty and staff to integrate home visits of poor students into work such as out-of-town investigation, exchange and discussion, social practice, etc., and strive to improve the accuracy of the identification of funded objects … … Schools around the country take measures to ensure that student financial assistance is fairer and more efficient.

　　"Starting from formulating the basis for identification, refining the working procedures, and establishing a comparison mechanism, we can accurately identify the aided students, find the accurate base, use technical means to carry out smart funding, and use big data analysis to carry out invisible funding. Nowadays, the accuracy and timeliness of the implementation of student financial assistance policies have been significantly enhanced." Ding Xiaohao said.

　　Cultivate more comprehensively

　　Attach importance to the improvement of students’ comprehensive quality and ability

　　Some time ago, Liu Liwen, a student of Beijing University of Posts and Telecommunications, participated in a theme social practice that impressed him deeply. During the 10 days, the team members came to Tibet, made an investigation in the border villages in Lajiao Township, Luozha County, carried out patriotic propaganda in rural primary schools, and patrolled the border with border guards and border guards … …

　　"I come from a remote township in Sichuan. As a beneficiary of the student financial aid policy, I have the opportunity to come to the frontier and witness the development, changes and prosperity of the motherland. I am very grateful to the country and the school, and I will work harder, be more tenacious and be more active in my future study and life." Liu Liwen said.

　　"It is one of the important goals of our student financial aid work to let students enter the society, go deep into the front line, understand the national conditions and people’s feelings, and cultivate the feelings of home and country." Alice Chan, director of the Financial Aid Center of Beijing University of Posts and Telecommunications, said that the school has gradually established an all-round and diversified financial aid and education system to ensure that every aided student has a secure life, motivation to learn and a platform for development.

　　In recent years, student financial aid has gradually extended from security to development, and the aided students have developed in an all-round way. Schools all over the country integrate socialist core values into scholarship selection, grant application, student loan handling, work-study and other links, carry out in-depth inspirational education, gratitude education and honesty education, focus on cultivating students’ spirit of striving for Excellence, glorious consciousness of labor and self-improvement quality, and guide students to establish a correct outlook on success, employment and values.

　　At the same time, under the guidance of the subsidy policy, "solving difficulties — Educating people — Become a talent — A virtuous circle of feedback has gradually taken shape. Hundreds of thousands of aided normal students have devoted themselves to rural basic education, which has improved the quality of rural teachers; A total of 750 thousand college graduates have taken root in the central and western regions, hard and remote areas and old industrial bases, optimizing the structure of grassroots cadres and professionals; A total of 1.76 million people have enjoyed state funding for military service (including direct recruitment of non-commissioned officers), which has promoted the modernization of national defense and the army.

　　"Student financial aid must adhere to the people-oriented principle. While doing a good job in economic assistance and life assistance, we should pay more attention to students’ quality training and ability improvement, give more support and help in study and study, provide and create more opportunities in social practice, and provide more guidance and help in employment and entrepreneurship." The relevant person in charge of the Ministry of Education said that it should be a higher pursuit of student financial assistance to make every child grow into a talent and realize his life dream.

　　(Zeng Yuxi participated in the writing)

　　For human beings, love is an endless topic. What is love? Everyone may have different opinions, but there is no denying that true love is a power to make people better.

　　Speaking of cars, people subconsciously think of cold steel and hard-core industries. Euler, a new energy car that loves women more, is committed to being a romantic alien in this industrial world and deeply rooted "love" in the brand gene.

　　On August 20th, Euler Auto "Better for Love", together with many online and offline users, witnessed the launch of the 400,000th complete car of Euler, and the latest achievement created by the brand and users, the 2023 Good Cat & Good Cat GT Mulan Edition, was also listed at the same time, with a limited cash benefit of 129,800! On the same day, it coincided with the fifth anniversary of Euler’s founding. Euler, who grew up with users, not only invited users to visit the park, punch cards and interact, but also linked online users with 8 hours of live broadcast activities to witness the important moment of the brand and share a feast of love.

　　400,000 love, condensed in a moment: Euler’s 400,000 th car rolled off the assembly line.

　　Euler has always regarded users as the first driving force for brand growth. Brands talk to global users with love as the world language, and carry forward the power of "more love" with practical actions.

　　Because of "more love", it is loved, and Euler Auto has gained the love of more and more users. In this activity, Euler welcomed the 400,000 th vehicle off the assembly line, and connected directly to Great Wall Motor Taizhou Smart Factory to witness this special Euler good cat driving out of the factory with users. Taizhou factory is the eighth largest vehicle production base built by Great Wall Motor in China and the strategic core of East China market, and is regarded as the "intelligent new engine" of Great Wall Motor’s new energy strategy. Relying on such a high-standard production system layout, Euler continues to provide users with high-quality and high-value automobile products. The automobile products under the brand have fully covered the A0-class to B-class market, which not only created a new category of women’s automobiles, but also gave them a new definition from a new perspective, creating more big items with a better life for women to travel.

　　Perhaps, the weight of love can’t be calculated by numbers, but Euler walks with 400,000 gentle forces with sincerity. In order to break the prejudice of cars against female consumers, Euler broke away from convention and became the first car brand in the world to clearly support women, focusing on the women’s car track. To this end, the Euler brand redefined the women’s track with technology and created the world’s first 1080 women’s safety architecture — — Warm technology makes "female car" not only a marketing amulet, but also a technical moat.

　　Because of love, Euler saw the bloom of "genius mother"; Because of love, Euler joined hands with women to run the marathon of life; Because of love, Euler is willing to bend over to be the stage … … Euler firmly stands with women and works with users to build a feminine charm culture, witnessing the vitality, elegance, courage and exquisiteness of contemporary women, so that every bloom has strength. In Euler’s user base, the repurchase rate exceeds 26%, the referral rate exceeds 31%, and the proportion of female users exceeds 75%. The brand is deeply recognized and affirmed by the majority of users. At the same time, today’s Euler has already gone abroad, heading for 87 countries and regions around the world, talking to users around the world with love as the world language, and letting the world see the power of tenderness.

　　As the leader of the new track for women’s cars, Euler has no fear of becoming a "lone warrior" in the industry. The brand was born in wonder, but also grew up in doubt and created new miracles, which made people see that in the world of cars, there are not only hardcore, parameters and competition, but also tenderness, delicacy and love. The 400,000th vehicle rolled off the assembly line, which means that the Euler brand will soon have 40 copies of support from users. There are 8 billion people in the world, and 400,000 of the 8 billion people may be small, but it is the love from users that makes the Euler brand more emboldened and more confident.

　　For the sake of love, the 2023 Good Cat & Good Cat GT Mulan Edition was launched with a limited time cash benefit of 20,000 yuan.

　　As early as this year’s Shanghai Auto Show, the Euler brand started the recruitment of "Good Cat Co-creation Officer" and received many valuable suggestions from users in the past four months. The newly listed 2023 Euler Good Cat and Euler Good Cat GT Mulan Edition are the latest achievements created by Euler and users, and they are also the witness of Euler’s love with users.

　　Relying on the forest ecological R&D system of Great Wall Motor, Good Cat and Good Cat GT are equipped with the high-performance permanent magnet synchronous motor developed by Great Wall Motor, which is stronger, faster and quieter. While continuing the high quality of "Three Good" cats, the performance of the new car has been improved in an all-round way. It can achieve the maximum power of 135kW and the peak torque of 232N·m, and the acceleration of 0-50km/h takes only 3.5s, which is faster, more energetic and more powerful in the middle section, making it easier for both high-speed driving and urban commuting. At the same time, its maximum climbing degree is increased by 9% to 38%, and it can be more comfortable to go uphill and downhill, so it is possible to travel more when unlocking. Combined with user feedback, the new car has achieved better NVH performance, and can have better quietness when sitting in the car, bringing users a more comfortable and pleasant driving experience.

　　In addition, Euler brand pays attention to young people’s love for exquisite camping. Both Good Cat and Good Cat GT are equipped with V2L external discharge function, and the discharge power can reach 3.3 kW. In the wild, it is easy to use coffee machines, induction cookers, even projectors and other plug-in devices to easily meet the electricity demand of a family camping. Imagine that you can sit around with friends and family under the stars, watch a movie, enjoy a concert, or pick up a long-lost electric guitar and "roar" with your companions, from the city to the countryside, from high-rise buildings to castle peak, just by 2 hours’ drive.

　　In order to better give back to users, Euler brand has launched a cash discount of 20,000 yuan and free installation of charging piles for Good Cat and Good Cat GT! The 2023 Euler Good Cat 401km honorable model, the national suggested retail price is 149,800 yuan, and the price is 129,800 yuan after limited time; The 2023 Euler Good Cat 501km honorable model, the national suggested retail price is 165,800 yuan, and the price is 145,800 yuan after limited time; The 2023 Euler Good Cat GT Mulan Edition is a 401km honorable model, with a suggested retail price of 153,800 yuan nationwide and a price of 133,800 yuan after limited time. At the same time, the subscription users of Good Cat Honor can enjoy the external discharge function of V2L worth 2999 yuan for free; The good cat GT with V2L function has come standard, and you can also choose the intelligent assisted driving optional package at a 50% discount price!

　　Users are always Euler’s precious wealth and the source of power to support Euler’s continuous progress. Insisting on joining hands with users and "creating for love" also makes Euler’s products better and better. Better understanding of the user’s product strength upgrade, more people-friendly prices, and greater concessions are the most authentic feedback from Euler to users.

　　From the past to the present, from 0 to 400,000, Euler has been practicing the promise of "more love" with practical actions. Euler brand regards love as a long-term cause and sincerely pays tribute to trust. In the future, Euler will also continue to walk with users, work hard for dreams and career together, and work with thousands of "her" in Qian Qian to love and be better. (Photo: Provided by Great Wall Euler)