Name is better than car cow？ Prospect of BYD Ocean Series New Cars
[car home Information] Landing ships, cruisers, destroyers, dolphins, seagulls … are the names of some forums that make you wonder what you are visiting. Yes, these are the names of cars. You are really looking at car home. After the Great Wall released itself, BYD began to do things, and the true face of the "ocean" was also revealed in front of us.
■ Is it really e-net skinning?
"BYD E1"
To say the origin of this "ocean net", we have to mention the original "E net". Let’s take a brief look at the timeline. In the first two years, in addition to the dynasty series that spread all over the country, BYD also had a series of products belonging to the "E series" and sold by the "E-net". Representative models include e1, e2, e3, etc. e1 has a face that you can tell who his grandfather is at a glance, while e2 and e3 smell like "Dragon Face", like Qin’s two brothers.
"Previously released (|), which is now the dolphin"
For some reasons, e-net’s products did not reach the top as the Dynasty series. Until this year’s Shanghai Auto Show, an EA1 was unveiled. It adopted a completely different "marine aesthetics" design concept from the Dynasty series, and it was replaced with BYD’s brand-new LOGO. This car was the predecessor of the dolphin listed at the Chengdu Auto Show at the end of August.
『ocean-X』
At the launch conference of BYD e platform 3.0 in early September, ocean-X met us, and also revealed BYD seals, sea lions, seagulls and other models based on e platform 3.0. The concept of "ocean" was further strengthened.
『Destroyer 05』
During the 2021 Guangzhou Auto Show, destroyer 05 was born, which made the naming of automobile products go to a new level and enriched the concept of "ocean". At the same time, BYD official said that the existing BYD Dynasty Network and E-network have been adjusted to Dynasty Network and Ocean Network, and the existing E-series models and ocean series models belong to Ocean Network.
At this point, it can be seen that the products of Ocean series are obviously different from E series, from "low price" to "young". Externally, they have completely different design styles, but underneath, the ocean series are built on a new platform. But at the same time, Ocean Series also inherited the old products of E Series. We summarized the current marine sales network and its products as follows:
■ Dolphin: A cute car full of gas.
As the first car of the ocean, this dolphin is really charming and lovely, and its front face looks like a puffer fish, which has its own characteristics compared with the stable dynasty series. And it also has a leapfrog wheelbase of 2700mm, and the space performance is good.
Dolphin’s interior is also unusual. Unlike the simple technology or luxurious atmosphere that is popular now, this interior has a little too many elements, whether it is a strange door handle or a roller control area. In terms of battery life and power, Dolphin shows a standard that BYD should have-all blade batteries, with a battery life of 301/401/405km. In terms of power, except for the top version equipped with a 130kW motor, the rest are 70kW. As for the dynamic level, please click "Set sail and test drive BYD Dolphin 405km Fashion Edition" to understand.
Dolphins are priced at 938-121,800 yuan, mainly focusing on the new energy car market of about 100,000 yuan. However, at present, the structure of the new energy car market is that the low-priced products represented by Hongguang MINIEV and the middle and high-end products represented by Model Y control sales, while the 100,000-class products do not dominate the mainstream; The small car market is a barren land with small capacity. And the good cat at the same level is really cute, a beautiful face attracts many consumers, and there are advantages in battery life. We refer to the big data of competitive products of good cats, and we can probably infer who dolphins will face at present and in the future.
In this market environment, the sales performance of dolphins is not bad, with 3,000 vehicles sold in September, 6,018 vehicles sold in October (the difference with the data in the figure is due to the different data sources) and 8,809 vehicles sold in November, showing a steady upward trend to catch up with good cats, and gradually squeezing the market of fuel-powered small cars. And since the end of November, the good cat has been caught in the chip storm, giving the dolphins a chance to develop. The caring ladies can consider dolphins as pets.
Although dolphins are moving forward steadily, they are not as stable as the dynasty series, or as irreplaceable and recognizable as products such as Model Y. As a new series of young BYD models, it also shoulders the heavy responsibility of opening up family popularity and grabbing the market with fuel vehicles.
■ Destroyer 05: Does the car have no name?
Originally, I thought it was ridiculous to call a car a "big dog", but I barely understood that Kodiak was also a brown bear. But I really didn’t expect BYD to come directly to a "destroyer", but thinking about land cruisers, BYD is not impossible.
The destroyer 05 car itself is not as bluffing as its name. It is a DM-i model with a wheelbase of 2718mm and a dedicated 1.5L high-efficiency engine for Xiaoyun (the wheelbase and power are the same as those of Qin Pro DM-i), and the price is between 120,000 yuan and 150,000 yuan. According to the previous declaration information, the car was originally named F5.
In terms of design, the destroyer 05 does not follow the dolphin style, but it is also different from the design style of the existing Dynasty series and the E-net series. It adopts a polygonal large-size front grille shape, and the interior is decorated with dotted elements. With BYD’s brand-new LOGO and large-size vertical air intake openings on both sides, it also looks sporty. Although the interior has not yet been released, it is expected that the rotating screen +DiLink will be basically standard.
Judging from the comprehensive size, power and price, destroyer 05 is a compact product with a lower positioning than Qin PRODM-I. Although it is also young in design, it is not the same way as dolphins. The two seem to separate the marine series from each other in style, which is really a bit confusing.
Judging from the rising sales of Qin Pro DM-i and other DM models, people’s goal is very clear, to turn over fuel vehicles. Then destroyer 05 is bound to aim at 150,000 fuel vehicles, which is complementary to Qin PRODM-I. What LaVida Sylphy sagitar Corolla, as well as Japanese hybrid and electric vehicles, you should be careful, save fuel+have no endurance anxiety, but you can eat everywhere.
■ ocean-X: How strange! Take another look!
Ocean-X is the prototype of Ocean series cars, which is smaller in size than Han. Although this car also adopts the brand-new design concept of "marine aesthetics", it doesn’t look round and soft like a dolphin as a whole. The headlights and rims are shaped like scales of an animal, and the whole car looks very individual.
Of course, the concept car is just showing the design concept, and the appearance of the final production version is still inconclusive. Judging from BYD’s performance in design in recent years, there should be no need to worry too much; But I also hope that BYD won’t squint at the X-face sedan. I’m tired of watching this thing, so that I can’t stick to one pattern when I look at the Mecha Dragon.
As a more advanced product, ocean-X comes standard with 89% ultra-efficient eight-in-one electric powertrain, and its battery life is expected to exceed 1000km. At the same time, it is equipped with 800V electric drive booster charging technology to solve the problem that the high-voltage platform can’t be charged and improve the charging power. It can be charged for 5 minutes and the battery life can reach 150km.
Interestingly, the blade battery equipped with ocean-X can also achieve the integrated design of battery and body, and the description is somewhat similar to Tesla’s CTC；; Moreover, based on the characteristics of pure trams, the exclusive power transmission path of pure electricity is constructed to improve the rigidity and collision performance of the whole vehicle. Ensure the passive safety performance of the whole vehicle. In the end, what form this car will be presented to us, and we have to wait for BYD to reveal it.
Judging from the current market situation, young and medium-sized products that are "slightly smaller than Han and slightly larger than Qin" have a certain market space, which can meet the subtle needs of young people who are "bigger but not so big", depending on how BYD interprets it.
■ Future models: Let’s see how BYD toss.
The product naming logic of Ocean Series is that all the products named after marine animals are pure electric models, and all the products named after warships are DM-i hybrid models, in which destroyers are cars, cruisers are SUVs, landing ships are MPV, and the numbers behind them are grades. At present, it is revealed that the animal series will include sea lions, seagulls, seals, etc., among which sea lions may mark Model Y；; The warship series has larger destroyers 07, MPV landing ships, SUV cruisers 05/07, etc., which seems unclear. Originally, we thought that the Great Wall was unique in naming the car. It seems that BYD is even more open-ended, and I will be able to board the landing ship soon without saying much.
However, as far as the current information is concerned, the above models can be regarded as satellites released by BYD, and how to land is still waiting for BYD to toss. I hope BYD can add a fire to this increasingly involuted but increasingly anti-involuted auto market.
■ e platform 3.0: the cornerstone of the success of ocean series
Finally, I have to talk about this E platform 3.0. After all, this is the cornerstone of BYD’s next generation products. Dolphin is the first model of this platform, and the future ocean series is also inseparable from this platform.
E-platform 1.0 in the oil-to-electricity era is not wordy. Let’s start with the 2.0 era. During the listing of BYD Yuan EV in June 2018, BYD began to promote the E platform and put forward the mysterious code "33111", which refers to the three-in-one drive motor, the three-in-one high-voltage controller, the multi-in-one low-voltage controller, a power battery and an intelligent networked central control panel.
The 3.0 released this year has upgraded a lot of contents, such as adopting an eight-in-one electric drive assembly, and the electronic control unit will adopt a new generation of SiC power semiconductor components, so that the battery life of lithium iron phosphate batteries can reach 1000km；; It also supports 800V overcharge and 100kWh battery pack charging. It only takes about 15 minutes to charge from 30% to 80%, which can greatly improve the user’s charging experience. In terms of intelligence, the electronic and electrical architecture and operating system (named "BYD OS") with domain controller can support high-level automatic driving function.
In this era when consumers are more and more knowledgeable about cars and intelligence, and it is becoming more and more difficult to fool, strong technical barriers are the cornerstone of the success of car companies. Judging from the historical law, only flashy cars will eventually be eliminated. If you want to succeed in the future ocean series, you must not rely on fancy names, strange appearance and satellite launch. BYD’s solid technology, well-known brand and reputation are the magic weapon to win.
■ Edit comments
To sum up, the ocean series is a contradictory and novel series, which is all-encompassing, outrageous and reliable. Dolphin this little thing is really innovative, but destroyer 05 is just like that. The future products are not yet complete, but the E platform 3.0 behind it is full of hope. Although the name of the car is fancy, BYD is an enterprising and powerful car company. It dares to quickly reduce the sales of its own fuel vehicles, goes to the embrace of new energy without hesitation, and is free from the suppression of suppliers in core technologies such as batteries and semiconductors. It is really a rare strong car company in China. In its glory, the ocean series seems to have the potential to catch fire.
It’s almost 2022, and the earliest new car-making forces have delivered 100,000 units. Actually, new brands have been born, and all kinds of wonderful or amazing new cars have appeared. In this case, I have already stopped the new products and brands of poisoned milk. But as a half-fan, I hope that the Ocean Series will have a bright future, so what do you think of BYD Ocean Series? Welcome to leave a message in the comments section. (Text/car home/Xing Yueyang)