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Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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For a long time, people always associate China brand cars with the word "cheap", but in recent years, China automobile brands have developed rapidly. Many netizens left messages and wanted to see it. Today it came. The strength of the car still needs to be understood before we know, so let’s take a look.

Let’s look at the appearance of iCAR 03T first. The front face of iCAR 03T presents a calm design style and looks very solid. Headlights are very in line with consumers’ aesthetics and are very elegant in shape. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4380 mm * 1916 mm * 1741 mm. The car adopts hard-line lines, and the side wall feels very fashionable and simple. With large-size thick-walled tires, the shape is eye-catching. In the design of the rear end, the rear end looks very dignified, and the taillights present a delicate design style with angular shapes.

Sitting in the car, the interior presents a domineering and stylish design style with good visual effects. The car looks very good outside the steering wheel. It is equipped with manual steering wheel up and down+front and rear adjustment, steering wheel heating and other functions, and its practicality and face value are not bad. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and gives people a sense of domineering. Let’s take a look at the dashboard and seats again. The car is equipped with a cool dashboard, which highlights the trendy temperament. The car uses leather seats, equipped with auxiliary seats with memory electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, which has good support and comfort.

ICAR 03T is 205KW, the total torque is 385N.m, and the maximum speed is 150km/h.

In terms of configuration, iCAR 03T is equipped with driving mode selection, remote control key, Bluetooth key, rear wiper, traction control (ASR/TCS, etc.) and HUAWEI HiCar support.

The iCAR 03T introduced today is not only eye-catching in space, but also the configuration has reached the mainstream level, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it. I believe it can bring you a good experience.

Honda Tsubasa partner Mizuki Yamamoto.

　 　 1905 movie network news Kanae Minato’s popular novels, which have released more than 100 copies, will be put on the screen. The film will be directed by cutting-edge female directors Yukiko Mishima, and the two heroines in the film will be co-starred by Honda Tsubasa and Mizuki Yamamoto.

　

　 　 The novel Girl is a new work written by the author Kanae Minato after winning the 6th Bookstore Award. Two high school girls, Yu Ji and Dunzi, who have a dark side in their hearts, both have the desire and yearning to "see the moment of death with their own eyes". The producer Morikawa Shinji, who has been aiming at the cinematographic opportunity since the release of the original work, used Mishima director because he took a fancy to the texture presented in it. In "Girls", the dark side of high school girls’ hearts will be shown, and Mishima and Kanae Minato’s worldviews are very consistent.

The cover of the novel "Girl"

　

　 　 The film contains the impulsive theme that two female high school students "want to see the moment of death with their own eyes", so it is more appropriate for producers to consider choosing actresses who have passed the high school age when selecting actors. Yu Ji, played by Honda Tsubasa, helps to take care of her grandmother who has jazz status and dementia. She has always hated and disliked her left hand because it has been scarred by her grandmother for a lifetime. "So far, the roles I have played are very cheerful and optimistic. I am really a little uneasy about a character like Yuji, but I think this is an excellent opportunity. When Mr. Kanae Minato was filming, he said to me,’ You and Yuji are like ah’, which made me very happy." Honda Tsubasa said of the role.

　

　 　Mizuki Yamamoto plays Dunzi, who has been abused in the past. Because of excessive anxiety, if he comes into contact with malicious people, he will have hyperventilation symptoms. Like Honda Tsubasa, Mizuki Yamamoto is uneasy about challenging such a gloomy role. "This role will have different emotional expressions, which makes me feel deeply stressed. However, individuals like suspense works very much. This novel "Girl" contains human flavor in suspense elements and is very much looking forward to it. "

　

　 　 Honda Tsubasa and Mizuki Yamamoto have worked together for three times in Antang Robot and Love for Zhong, etc. For the two who have worked together for four times, producer Morikawa said: "It is better to choose girls who have passed that age and have experience at that age, and they can be more truly expressed when they move from girls to mature women." And Kanae Minato for the casting of these two people is also greatly appreciated.

　

　 　 It is reported that "Girl" will be released in Japan this autumn.

BYD Equation Leopard brand has recently enlarged its move! The official announced the configuration parameters and vehicle information of the new flagship off-road vehicle-Leopard 8.

The new car is built on the 2.0T DMO platform, featuring a luxury off-road vehicle with six/seven seats. It is estimated that the price will be 500,000, and we will be able to meet you this year. Its competitors will be locked in Toyota Prado, Jeep herdsman, Tank 700 and so on.

First of all, in the power system, Leopard 8 adopts a plug-in hybrid system with a maximum power of 550 kW. It only takes 4.8 seconds to accelerate 100 kilometers. Can you stand this speed?

Don’t forget, this is a big MAC that is more than 5.1 meters long. In addition, its comprehensive cruising range can reach 1200 kilometers, equipped with a battery pack of 36.864 kWh, and its pure electric cruising range is also 100 kilometers. Even in the feed state, the comprehensive fuel consumption per 100 kilometers is only 8.87 liters, and this fuel economy is quite excellent in off-road vehicles.

Then, in terms of chassis, Leopard 8 adopts a non-load-bearing body design, and the front and rear suspensions are double wishbone independent suspensions, with a full-function Yunqi -P intelligent hydraulic body control system, and the wading depth can reach 900 mm.

This system can also automatically adjust the stiffness and damping of suspension according to the road condition prediction, and it can maintain stability and comfort whether it is heavy load or high speed driving. In addition, Leopard 8 Seal is equipped with front and rear axle electronically controlled mechanical differential locks and torque distribution through electronic control system, which not only ensures off-road capability, but also provides a comfortable driving experience on paved roads.

In terms of technology configuration, Leopard 8 is integrated into Huawei Gankun Intelligent Driving ADS 3.0 system for the first time. The roof is equipped with lidar and binocular camera. In the future, it will realize advanced autopilot functions such as high speed, urban NOA and parking and driving. Unexpectedly, we can shout "far ahead" on BYD’s car. It’s really "thirty years in Hedong, thirty years in Hexi"!

In addition, Leopard 8 is the first model in the world to support UWB car keys equipped with dual-system mobile phones such as iOS and HarmonyOS. This is the first appearance of Huawei Mate XT mobile phone UWB car keys, with centimeter-level positioning accuracy and ranging accuracy more than 10 times that of Bluetooth.

Hui Ge has something to say: From the market situation, the listing of Leopard 8 will compete with hard-core SUVs such as Tank 700Hi4-T, Toyota Prado and Land Rover Defender, and it will also pose a threat to the ideal L9, Wenjie M9 and other models. Considering BYD’s success in the hard-core off-road vehicle market and Huawei’s intelligent blessing, I think the market performance of Leopard 8 is worth looking forward to.

　　Recently, the word "Xpeng Motors" seems to have blown up the circle of friends in the automobile media. Of course, this automobile brand is still relatively "unfamiliar" and its exposure in the media seems to be not high. Most people only know that it is an electric automobile manufacturing brand. Of course, the voice on the Internet is not very friendly to electric automobile manufacturers in recent years. There are not a few brands that have been crowned as "PPT". Will Xpeng Motors be such a company?

　　Before we talk about this, we should talk about what Xpeng Motors is. In mid-2014, Tesla opened hundreds of technical patents, which was a spring rain for the electric vehicle industry. Xpeng Motors, founded by He Xiaopeng, the founder of UC, and Henry, the former head of the control department of GAC New Energy Center, was the new bud after the spring rain. Set up a team in 14 years; By the end of 15 years, the prototype of Xpeng Motors had completed the independent development of motor, electric control, battery and central control large screen, and had passed the 5000KM road test. In March 16, Tucki completed the A round of financing totaling 100 million US dollars; Half a year passed, and on September 13th, Xpeng Motors officially handed over his first answer sheet-Xpeng Motors BETA.

　　We were lucky enough to test-drive this Xpeng Motors Beta on the second day of its launch, and let’s take a look at this enterprise without much nonsense and get on the real car directly through the product.

　　The design exceeded expectations.

　　Beta, the meaning of testing, is generally used in software development. With this name, Xpeng Motors can also see the internal Internet genes of the team. Of course, as the name suggests, Xpeng Motors brought a test car this time. The overall shell has changed from the Lexus NX developed before to a new design, and the interior is exactly the same as the renderings. Some parts may be different based on the mold problems after mass production, but 90% of the design scheme of the whole car has been the same as that of the mass production car.

　　This technological hub has contributed a lot to the overall style, but whether the final production version comes standard is still unknown.

The interior design is sincere

　　The appearance of Xpeng Motors still gives us a high impression, but the appearance is for others to see, and the interior is for ourselves to appreciate. Let’s take a look at its interior.

　　Since Tesla’s big screen came out, people’s concept of big screen has suddenly changed from iPad to iTable. Of course, this design can integrate dense physical buttons on a central control screen, and the visual experience is still improved a lot. The design of air-conditioning air outlet reminds people of Audi’s through air outlet, but personally, I think Tucki has a higher value. The steering wheel is moderate in size and sporty in shape, and its grip during driving is still worthy of recognition.

　　30% of the staff of Tucki Company are high-end talents from Internet companies such as Ali, Tencent, Samsung and Huawei, so there is no doubt about the development of the central control system. Screen resolution and response are the levels that should be achieved in this era. At present, the dashboard and the central control large screen of the trial car in Xpeng Motors are not equipped with anti-reflection, but they will be improved in the mass production models.

　　Other functions can be omitted, but the roof camera should be listed. This should be the first mass-produced vehicle with a camera installed on the roof. The official reply is also very cute. It should be said that "life is like a trip, you don’t have to care about the destination, what you care about is the scenery along the way and the mood of watching the scenery". Engineering people will give you the most direct way to express romance, and then they will say to the co-pilot’s sister, "I am in charge of steering the direction of life, and you are in charge of recording every bit along the way", adding another killer to pick up hot chicks’s weapon list. Of course, taking photos is only the most basic function. For example, looking for a car remotely in the basement can also turn on the camera to observe the surrounding environment through the APP, and the hardware and software will be further developed and upgraded later, which is another attempt to build a car with Internet thinking.

　　There is no doubt that the small table board can improve the practicability, and it is ok to temporarily put the mobile phone wallet, etc., but we still do not advocate the co-pilot to put anything that affects driving safety in this place while driving.

　　The five USB interfaces of the whole car also fully demonstrated Xpeng Motors’s affirmation of his battery life.

　　Moreover, the floor inside the test car can not be lifted, and the performance of the storage space under the floor can not be really understood.

The driving experience is remarkable.

　　After the data is listed, it is still intuitive to get on the car body. First of all, after the brake is released, the car will be in an idle state. When the switch is pressed, the initial impulse is still a little strong, and then the ride comfort is very good, and there is no obvious power loss when the switch is released. With the brake entering the corner, you can feel the power surge when you accelerate again. Because the venue is small, you can’t feel it in a straight line for a long time, and the later force needs to be verified. The performance of steering when cornering is remarkable, and the clear directivity gives people confidence.

　　As for the overall suspension performance, the cornering support on the test drive site is still good. Because the road surface of the site is relatively smooth, the feedback experience of the road surface bumps is not intuitive, and the comfort level needs to be truly felt during the road test.

　　Because this set of powertrain is a mass production standard, the chassis suspension may continue to be adjusted in the later stage, and the reference degree of driving experience is still very high at present. As far as the space of the whole vehicle is concerned, the front row is normal, and the rear leg space is average. As this is a 90% completed vehicle, I hope that the remaining 10% will be left a little for space layout.

　　High-tech functions are full

　　I have to talk about automatic parking here. Xpeng Motors’s automatic parking doesn’t require the driver to be in the car, which means it is a function of "loading X and leaving, which is really exciting for XX". First, find the parking space. After the vehicle shows that it can park automatically, you can take your things away, take your belongings and get off the bus, and press the lock key for a long time. When the double flashing lights of the vehicle jump and the instructions have been conveyed, you can turn around and leave handsomely if you have a tiger in your heart. If you want to smell the roses a little, you can stop and watch the small details of this technology changing your life. Of course, how can you just park in? You can also move the car out and drive to your side, but I’m sorry that you still need to open the door yourself at present.

　　In the later stage, there will definitely be richer and deeper function development in high technology. Because this is a car with Internet genes, the function upgrade means that the hardware is unchanged and the software is upgraded, which is still very beautiful for customers.

　　summary

　　Xpeng Motors Beta gives me a solid feeling. Although the details of the trial car can’t be carefully examined, the real focus can still be intuitively felt. It took two years from the establishment to the understanding of this brand, but it took only one hour to get interested in it. The product finally achieved its attitude. I hope that in the torrent of new energy vehicles in China, Xpeng Motors can become a clean stream. Keep this spirit of practical products well, and it will never be a PPT for consumers, but a car that can be seen and touched.

Speaking of which, many friends should know that BMW X5 has a famous name: the king of roads. Since the birth of the BMW X5, this resounding reputation has been accompanied. But I didn’t expect that with the rise of independent brands, it actually adopted the name of the brand-new king of roads.

Recently, a new generation officially ushered in the listing. At the press conference, Chery executives enthusiastically introduced to the guests that all those who bought joint venture brands had come to buy Chery, and claimed that Tiggo 9 was ahead of BMW X5 in an all-round way and was the king of new roads. Some netizens openly ridiculed that the BMW X5 was no longer fragrant. I have to say that domestic brands are really more and more daring to say.

Tiggo 9 ushered in 25 models in September this year, with a guide price of 152,900-209,900 yuan. At present, the terminal has a discount of 10,000 yuan, and the entry price after the discount is in the early 140,000 s.

Power system, the new generation of Tiggo 9 is equipped with a 2.0T+7-speed wet dual-clutch gearbox and a 2.0T+8-speed manual transmission. The power performance is of course very strong, because this is a 2.0T Kunpeng power system with a maximum power of 192kW and a peak torque of 460 N m. Why is it better than BMW X5? Mainly chassis configuration, the new generation Tiggo 9 not only has four-wheel independent suspension, but also is equipped with CDC electromagnetic suspension technology. Coupled with good conditions, it can start quickly, turn without tilting, and have good road comfort after bumps. This is the main reason why manufacturers promote the super BMW X5.

In addition, the appearance design has also undergone drastic changes, and 25 new cars have been significantly upgraded compared with 24 models. The first thing to bear is that the area of the net has become more dense, and this design can significantly enhance the sense of honor. In addition, the width of the front part is further enhanced by the blackened grille that runs transversely through the front part.

Viewed from the side, the 19-inch wheel hub, the waistline running through the car body and the hidden electric door handle design really look very big. The tail is a square shape, and it also has a chrome-plated exhaust pipe with double sides, which is outstanding in strength. In the body data section, the length, width and height of the new generation Tiggo 9 are 4820/1930/1699mm and the wheelbase is 2820mm respectively. The new car has both a 5-seat version and a 7-seat configuration that Chery likes very much.

As for the internal design, some changes have also taken place. The central control part is matched with double suspended screens, and the chip of Qualcomm Snapdragon 8155, panoramic sunroof and intelligent assisted driving system are all standard. Even the wireless charging of mobile phones, multifunctional leather seats and Sony Audio are all standard, and the configuration is very full.

Judging from the configuration and power system of the whole vehicle, the 25 models of Tiggo 9 do have good strength, but is it really the king of roads? Even the BMW X5 doesn’t smell good?

Passive safety Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Main/passenger seat airbag Main ●/Deputy ● Main ●/Deputy ● Front/rear side airbag Front ●/Back- Front ●/Back- Front/rear head airbag (air curtain) Front ●/rear ● Front ●/rear ● Passenger seat cushion airbag – – Front middle airbag – – Rear seat belt airbag – – Rear seat anti-sliding airbag – – Rear center airbag – – Rear forward airbag – – Rear windshield airbag – – Passive pedestrian protection – – Runflat tire – – Active safety Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model ABS anti-lock braking ● ● Braking force distribution (EBD/CBC, etc.) ● ● Brake assist (EBA/BAS/BA, etc.) ● ● Traction control (ASR/TCS/TRC, etc.) ● ● Body stability control (ESC/ESP/DSC, etc.) ● ● ISOFIX child seat interface ● ● lane departure warning system ● ● Active braking/active safety system ● ● Fatigue driving tips ● – DOW opening warning ● ● Forward collision warning ● ● Rear collision warning ● ● Moving object early warning system – – Sentinel mode/clairvoyance ● – Low speed driving warning ● ● Built-in driving recorder ● ● Road rescue call ● – Anti-rollover system ● ● Driving control Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Single pedal mode ● – Energy recovery system ● ● Automatic parking ● ● hill start assist control ● ● Steep slope descent ● ● Air suspension – – Electromagnetic induction suspension – – Magic carpet intelligent suspension – – Variable steering ratio – – Integral active steering system – – Trailing mode – – Four-wheel drive/cross country Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Wading induction system – – Low speed four-wheel drive – – Creep mode – – Tank turn – – Wading throat – – Driving hardware Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Front/rear parking radar Front ●/rear ● Front ●/rear ● Transparent chassis /540-degree image ● ● Driving function Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Reversing vehicle side early warning system ● ● Vehicle-mounted satellite communication – – satellite navigation system ● ● Navigation road information display ● ● AR real-life navigation ● – High precision map ● – Parallel auxiliary ● ● lane keeping assist system ● ● Lane centering ● ● Road traffic sign recognition – ● night vision system – – park assist vision ● – Remote parking ● ● Memory parking – – Valet parking – – Track backwards – – Automatic lane change assistance ● – Automatic exit (entry) of ramp ● – Signal lamp recognition – – Remote summoning – – Steering wheel off-hand detection ● – Start reminder ● – Appearance/theft prevention Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Electric spoiler – – Automatic door opening and closing – – Frameless design door – – Magic induction door – – Electric trunk ● ● Induction trunk – – Electric trunk position memory ● ● The tailgate glass opens independently. – – Garage door remote control device – – roof luggage rack – ● Central lock in car ● ● keyless start system ● ● Hidden electric door handle – – Push-button door opening – – Active closed air intake grille – – Battery preheating – ● External discharge ● ● Vehicle wireless charging – – Exterior lighting Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model LED daytime running lights ● ● Adaptive far and near light ● ● Automatic headlights ● ● Steering assist light – – Steering headlight – – Headlight rain fog mode – – Headlight height is adjustable. ● ● Headlight cleaning device – – Headlights are turned off with delay. ● ● Scene lamp language zero – Skylight/glass Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Sky skylight – – Light-sensing canopy – – Front/rear power windows Front ●/rear ● Front ●/rear ● Anti-pinch function of window ● ● Rear windshield sunshade – – Rear privacy glass – ● Rear wiper ● ● Heatable water spray nozzle – – Screen/system Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Rotating large screen – ● Sunflower rotating screen – – Reversible central control screen – – Central control LCD screen display – ● Bluetooth/car phone ● ● Phonetic wake-up-free words ● ● Speech continuous recognition ● – It can be said by sight. ● – Gesture control – – Face recognition ● – Voiceprint recognition – – Application store ● ● mobile TV – – Rear row control multimedia – – Multi-finger flying screen control – – Touch screen vibration feedback – – Screen peep prevention – – Intelligent configuration Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Internet of Vehicles ● ● OTA upgrade ● ● Wi-Fi hotspot ● ● V2X communication – – In-vehicle biological monitoring system – – Active noise reduction – – Simulated sound wave – – Vehicle-mounted KTV ● – Steering wheel/interior rearview mirror Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Multifunction steering wheel ● ● Steering wheel shift – – Steering wheel heating zero – Steering wheel memory – – Full LCD instrument panel ● ● HUD head-up digital display – – AR-HUD augmented reality head-up display – – Electric adjustable pedal – – ETC device – – In-vehicle charging Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model 220V/230V power supply – – Luggage compartment 12V power interface – – Seat configuration Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Sports style seat – – Electric adjustment of main/passenger seat Main ●/Deputy ● Main ●/Deputy ● Head and neck heating system – – Adjustable button in the back row of the co-pilot seat – – Electric adjustment of the second row seat – – Liftable front and rear compartment partition – – Fuzhi seat – – Back table board – – Second row of independent seats – – Electric adjustment of the third row seat – – Rear seat electric recline – – Front/rear center armrest Front ●/rear ● Front ●/rear ● Rear cup holder ● ● Move the armrest box back and forth – – Audio/interior lighting Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Dolby Atmos – – Touch reading lamp – ● Active ambient light zero – Air conditioner/refrigerator Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Heat pump air conditioning ● ● Rear independent air conditioning – – Rear seat air outlet ● ● Temperature zone control ● ● car air purifier zero ● In-vehicle PM2.5 filtering device ● ● negative ion generator – – Interior fragrance device – – Air quality monitoring zero ● Car refrigerator – –

As an Audi brand, medium and large luxury cars have won wide recognition in the market with their excellent quality, exquisite craftsmanship and innovative technology. Compared with the same class, Audi A6 has shown strong competitiveness in price, configuration and performance. In November this year, it led the luxury C-class car market with more than 16,000 sales, which once again proved its position as a representative of C-class cars. Of course, Audi A6L not only leads the same level in sales volume, but also fully upgrades its design, technology and performance, which meets the expectations of modern consumers for luxury C-class cars.

Young sports style to meet market demand

Audi A6L, as a luxury C-class car, always meets the market demand with its young sports style. It inherits Audi’s family-style design language and strives for perfection in R&D and innovation. After many tests in the market, Audi A6L has won the love of consumers with its excellent quality and performance, and has become a star model in the field of luxury medium and large cars. No matter from the design or interior configuration, the Audi A6L exudes a youthful and energetic atmosphere, which makes drivers look forward to every trip.

Double-face design to meet individual needs

Audi A6L deeply understands the needs of young people, and introduces a double-faced design, which firmly grasps the hearts of users. This design not only allows the driver to be true to himself, but also makes the personalized attribute of the whole vehicle more prominent. No matter what style of drivers, they can find their own unique charm in the Audi A6L. This spirit also encourages every driver to listen to his heart, control the pleasure of driving and enjoy the good time of every trip.

Comprehensive upgrade of technology configuration, immersive experience

Today, the Audi A6L has been fully upgraded in terms of technology configuration, bringing an immersive experience to drivers and passengers. The addition of high-tech configurations such as 12.3-inch full LCD instrument panel and 10.1-inch central control touch screen makes the car full of science and technology. These configurations not only improve the convenience of driving, but also make drivers and passengers seem to be in the future world and enjoy the infinite fun brought by technology. At the same time, the brand-new image has made Audi A6L a "pioneer" of the times, leading the new trend of luxury car market.

Efficient power system, smooth driving experience

Audi A6L is equipped with efficient power system and light mixing technology, which brings drivers a smooth and efficient driving experience. Whether it is a city shuttle or a long-distance trip, Audi A6L can easily cope with it, showing its outstanding performance. At the same time, the appearance and interior have also been significantly improved, bringing excellent driving enjoyment to users. The front face adopts hexagonal big mouth design, which is combined with LED automatic induction headlights to be more recognizable; The details are also very delicate, and a number of aluminum alloy sports wheels further enhance the sense of movement. Every place shows the unique charm of Audi A6L. In order to improve the driving experience, Audi A6L adopts the electronic power steering system, which enhances the handling stability and provides a stable and comfortable driving experience. At the same time, the safety configuration has also been fully upgraded, including adaptive cruise control and automatic emergency braking, which provides a strong guarantee for drivers’ driving safety. The car still maintains a luxurious technology atmosphere, and the unique electronic gear lever feels comfortable and not easy to slip, which also increases the leg space; It can be adjusted electrically and is very practical. In addition, the addition of panoramic skylights also brings a wide field of vision and a more comfortable ride experience for drivers and passengers.

From innovative digital cockpit to modern interior design to excellent performance, Audi A6L creates a unique and comfortable space for drivers and passengers. Every trip is full of expectations and surprises. I hope we can find a brand-new driving experience and feel happiness and satisfaction in every trip in the future. With its excellent quality and performance, Audi A6L will continue to lead the new trend of luxury car market and become an ideal choice for more consumers.

Today (April 26th), the traffic police in Liuzhou (Guangxi) received an alarm from a citizen G, saying that a Mazda car he was driving had been hit by a Mercedes-Benz that claimed to be "carrying a corpse". The citizen also posted this story on WeChat WeChat official account, which attracted more netizens’ attention.

G A self-reported original text This article is a picture of Liuzhou police WeChat WeChat official account.

After receiving the alarm, the police immediately used the intelligent transportation system to monitor the relevant sections according to the information provided by G. After verification, the police found that the number plate Gui A * * * F, which collided with G, was a fake car. Immediately after the incident, I got on the expressway out of the city from the Liujiang Expressway toll station.

G said that the first time he had such an accident, he was a little scared, and at the same time, the other party had an advantage in the number of people. When he saw a "corpse" in the back seat, he felt stroke of bad luck, so he compensated the other party for 3,300 yuan according to the other party’s request. After calming down and thinking carefully afterwards, G found that the incident was full of flaws, so he chose to ask the police for help. At present, the case is still under investigation.

In recent years, all provinces and cities can see the news of being touched with porcelain in an endless stream, and the traffic police in Liuzhou also summarized some crime characteristics of the party.

one

Most of the crimes were committed on expressways, and some were committed on sparsely populated roads. Freeways are generally sparsely populated, and most suspects who touch porcelain choose luxury cars with foreign licenses on highway sections with fewer vehicles, and specially choose cars with only one driver on board. Most suspects prefer to choose female drivers. In this way, it is easy to control each other after creating a traffic accident, use both hard and soft means to extort money, and even use violent means to rob. At this time, the driver only has the idea of spending money to eliminate disasters. In addition to highways, criminal suspects also like to choose sparsely populated places such as suburban junctions, and arrange "childcare" in advance. After the collision time, "enthusiastic onlookers" often join the claim, causing psychological pressure on drivers;

2

Most of the vehicles involved in the crime are "luxury cars". In the eyes of people who don’t know the truth, how can people who can afford luxury cars cheat people for a little money? As everyone knows, most luxury cars that touch porcelain are on the verge of scrapping or have been scrapped. Criminals who touch porcelain buy second-hand luxury cars at a high price and touch porcelain on the road through camouflage such as renovation and modification, because according to normal procedures, the maintenance cost of luxury cars is higher, and they can ask the victims for more compensation, which is often much higher than the actual loss. In addition, luxury cars are usually equipped with fake license plates, which makes it difficult for victims to find the parties according to the license plates.

three

The time of committing crimes is regular. According to the statistics of the traffic police department, cases of touching porcelain occurred in recent years, mostly at 13: 00-15: 00, or at midnight. During this time period, drivers driving on the road are prone to fatigue due to the influence of temperature and biological clock, which is easy to give porcelain-touching personnel an opportunity. In the event of a collision, the driver will subconsciously "convict" himself, thinking that it was an accident with the other party because his consciousness was vague, while the video blind zone could not capture the process of "accident" and negotiation, which also made it difficult for the police to identify and investigate the incident.

four

The Road Traffic Law of People’s Republic of China (PRC) stipulates that minor traffic accidents that have no casualties, do not affect normal driving and have clear responsibilities can be resolved through consultation, and shall not affect normal traffic. People who touch porcelain often take advantage of this. After artificially causing traffic accidents, they ask the drivers who are touched by porcelain to pay cash on the spot for compensation on the grounds that "it is too much trouble to wait for the traffic police to deal with it, and it is not a big problem anyway". Some people even use violence to threaten the drivers who are touched by porcelain. Under the coercion of the other party, the victims can only submit.

So what should the owner do when he encounters the behavior of suspected touching porcelain on the road?

01

Act according to legal procedures and take the initiative to report to the police for the record. Most people who touch porcelain choose single people, or those who lack driving skills and safety awareness. They take advantage of their unfamiliarity with road conditions and don’t know how to deal with them. After the accident, they take the form of multi-person siege to ask for money. Therefore, after an accident, first stop the car, observe the characteristics of the other vehicle and the situation on the car, and call the police in time, report the situation to the police and wait for treatment. Generally, people who touch porcelain will leave a record at the police. When they find that the person who has been touched by porcelain calls the police, they will stop claiming compensation. If, after getting off the bus, you find an unusually large number of enthusiastic onlookers, and they are all trying to persuade you to settle the matter, you must not agree, because these people are generally child care workers, even if they are really enthusiastic people, they should wait for the ruling of the traffic police after the accident. When waiting for the arrival of the traffic police department, you can use the equipment available for taking pictures and videos to record the evidence.

02

Travel in strict accordance with traffic laws and regulations. Cases of touching porcelain are generally chosen in sparsely populated areas where illegal driving occurs. Therefore, when we travel by car, we must drive in strict accordance with the traffic laws and regulations, and do not have illegal acts such as blindly overtaking, crossing the line, and not obeying traffic laws when changing lanes, so as to give the porcelain gang an opportunity. If the accident really happens, don’t destroy the scene easily, and use mobile phones to fix the evidence on the scene to prevent criminals from deliberately confusing and maliciously claiming.

03

Actively use the power of science and technology. Adding a driving recorder to the car is helpful to improve driving safety.

Reminder: After an accident, for ordinary minor property damage accidents, the scene of the accident can be cleared for further disposal after the evidence on the scene is fixed. In case of a suspected porcelain accident, especially one party often asks to handle the accident in the form of "settling", and will take the initiative to point out the other party’s mistakes, accuse the other party of taking full responsibility for the accident, and at the same time take various measures to prevent the victim from reporting to the police and applying for insurance. In this case, we must be more careful and call the police immediately when we ensure our own safety.　

(The original title is "A man said that he was touched by a Mercedes-Benz" corpse car "? When you meet a porcelain policeman, teach you to do this ")

Today at 12:08, Huawei Mate70 series officially opened reservations. Within 5 minutes after opening, more than 270,000 people have made reservations. (Small K Note: The product quotation has not been disclosed yet, and there is no need to pay a deposit for an appointment, which is a free appointment.)

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Original title: "HUAWEI Mate70 series open booking within 5 minutes over 270,000 people reservation"

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