Social e-commerce empowers consumption and helps the poor. Last year, the sales of agricultural products reached 230.5 billion.

Cctv news(Reporter Xu Hui) On the morning of May 28th, the 2019 Digital Expo Social E-commerce Empowering New Economic Development Forum was held in Guiyang with the theme of "New kinetic energy, new consumption and new integration". Participants discussed topics such as the development status of social e-commerce, promoting consumption poverty alleviation and precision poverty alleviation, and the application of social e-commerce big data, and made suggestions for promoting the development of social e-commerce.

China has become the largest and most active business market in the world.

Yao Guanghai, Party Secretary and Deputy Director of China International Electronic Commerce Center, said in his speech that in 2018, China’s e-commerce transactions reached 31.63 trillion yuan, and online retail sales reached 9.01 trillion yuan. The online retail sales of physical goods accounted for 18.4% of the total retail sales of social consumer goods, and China has become the largest and most dynamic e-commerce market in the world.

On the other hand, the explosive growth of China’s e-commerce also stems from the continuous improvement of the competitiveness of various market players. The key words of e-commerce competition have changed from fighting for goods, fighting for prices and fighting for channels to fighting for integration, fighting for ecology, fighting for innovation and fighting for data. Social e-commerce, community e-commerce, digital retail and new technology applications are becoming the highland of e-commerce market competition.

The data shows that there are 608 million mobile e-commerce users in China in 2018, and the number of mobile e-commerce users in China is expected to exceed 700 million in 2019, increasing to 713 million.

The broad user base of social e-commerce means huge development space. Social e-commerce relies on the dividend of social software development, uses large social platforms to achieve decentralized fission communication, reaches more users, and makes the social communication channels of social e-commerce products more diversified. Facing the future development, social e-commerce will surely realize its own innovative development and value enhancement in the process of further integration with the real economy.

At the same time, social e-commerce companies should also constantly innovate in social responsibility, e-commerce poverty alleviation, helping consumption upgrading, green development, and open collaboration, and seek a new future for mobile social e-commerce.

Yang Bo, deputy mayor of Guiyang, introduced that the Guiyang Cross-border E-commerce Experimental Zone was successfully approved in 2018, and relevant policies were issued. At present, the city has built 13 e-commerce industrial parks, 586 rural e-commerce service points, and the coverage of township express outlets has reached more than 95%. Social e-commerce has become a new force in the development of Guiyang market.

2019 Digital Expo Social E-commerce Empowering New Economic Development Forum Roundtable Dialogue Site. (Xu Hui/photo)

Social e-commerce helps poverty alleviation. Last year, the sales of agricultural products reached 230.5 billion.

Nie Linhai, former inspector of the Department of Electronic Commerce and Information Technology of the Ministry of Commerce, said that rural e-commerce in China has developed rapidly. Last year, online retail sales reached 1.37 trillion, an increase of 30.4%, of which agricultural products sales reached 230.5 billion, an increase of 33.8%. Especially in terms of network poverty alleviation and e-commerce poverty alleviation, e-commerce precision poverty alleviation in rural areas covered 1016 counties in 28 provinces and autonomous regions, including 737 national poverty-stricken counties, accounting for 88.6%. E-commerce in the life service industry has improved very rapidly, and the number of Internet medical users has reached 253 million, an increase of 30%. Online takeout exceeded 400 million, an increase of 18%. There were 330 million car users, an increase of 15%.

Song Tingting, vice president of Aauto Quicker Science and Technology, mentioned in his keynote speech that in recent years, Aauto Quicker began to systematically carry out poverty alleviation projects and explore the way of short video live broadcast and poverty alleviation. At present, a new path to accurately help the poor has taken shape.

In 2018, Aauto Quicker released the Happy Village Strategy to tap and connect more people in China and mountain products through Aauto Quicker’s technology and products. Up to now, this project has covered 20 cities and counties in 10 provinces, cultivated 25 rural enterprises, and jointly excavated and cultivated 43 rural grassroots entrepreneurs.

In addition, in order to further explore the cultural tourism and specialty resources in various places, Aauto Quicker launched the regional empowerment project of "Opening Aauto Quicker to Discover Beautiful China", and cooperated with many places in the mode of "tourism plus poverty alleviation".

Zhang Tiecheng, senior vice president of Yunji, said that Yunji Micro Store standardized its output through the "Hundred Counties and Thousands of Products" project, forming a brand brand mark in the control of standards, talents, markets and places of origin, and finally promoting consumer purchases.

Li Zhengrong, deputy director of the Poverty Alleviation Cooperation Office of Sina Group, said that when Weibo was born, there was a tradition of helping farmers in Weibo, and a large number of public officials were active in tackling poverty. Weibo has helped many places solve the problem of unsalable agricultural products. Last year, a Weibo Revitalization Support Group composed of 100 big V’s was established to drum up and shout for rural revitalization.

In the round-table dialogue session, the guests discussed topics such as social e-commerce promoting marketing upgrading, stimulating industrial upgrading, empowering consumption to help the poor, and promoting industrial poverty alleviation.

The 2019 Digital Expo Social E-commerce Empowering New Economic Development Forum was hosted by the Organizing Committee of China International Big Data Industry Expo, hosted by China International E-commerce Center and China Poverty Alleviation Volunteer Service Promotion Association, and co-organized by China Electronic Energy Saving Technology Association Green E-commerce Committee and Xianxue (Beijing) E-commerce Technology Research Institute.