Re-launch Dapeng Ada live broadcast imitates Hugh Kwai Lun Mei online promotion or becomes the norm


1905 movie network news On the evening of December 5th, Alibaba Pictures held a press conference to officially launch the Lighthouse "Shock Broadcast" online roadshow product, hoping to solve the problem of traditional offline film promotion through the Internet. Previously, Dapeng, Ada, Hugh, Kwai Lun Mei and other stars entered the studio to sell movie tickets, which is expected to become a new way of film promotion and be more widely used in the future.


On the evening of December 4th, the movie stars Hugh, Kwai Lun Mei and director Yinan Diao came to the Taobao live room in Li Jiaqi and completed a movie promotion online. As a result, 255,000 movie tickets sold online that night were robbed in 6 seconds, and many topics were on the hot search. Previously, when starring Dapeng and Ada visited the live broadcast room in Viya, the exposure of preheated materials reached more than 200 million by combining content planning with live broadcast.


Yuan Juan, general manager of Lighthouse Publicity Platform, said: "For film publicity, a film has to go through at least 30 to 40 roadshows, which is not only time-consuming and labor-intensive, but also difficult to evaluate the results clearly. In this context, making an online roadshow for the film in the form of live broadcast will become a must for future film announcements. "


At the scene that night, the person in charge of Fengyi Film also introduced the process before and after Dapeng and Ada, the stars of The Beneficiary, entered the live broadcast room to promote the film. She revealed that although Ada’s traffic on the short live video platform is very high, it is entirely accidental to plan the live broadcast propaganda film. After the idea of entering the live broadcast room in Viya came into being, the live broadcast plan was finally finalized in a very short time. Finally, when Dapeng and Ada went to Hangzhou to promote the film, they went into the live broadcast room for online promotion that afternoon.


For the first time to participate in the live broadcast and how many tickets can be sold, the person in charge said that he didn’t think about it. What he wanted to do was to break the circle across industries. He hoped to make a marketing event through the role label of Ada and the real-life network female anchor, so that the film and the live broadcast could be effectively combined.


Now, after The Beneficiary, the star of The Party at South Station has also entered the live broadcast room to promote the film. This breakthrough has been taken by Alibaba Pictures, hoping to create a new model. It is understood that Alibaba Pictures’s Lighthouse Lab has also reached a strategic cooperation with Taobao Live MCN, and Taobao Live will also enter the "impact broadcast" platform in the future.


Military training makes youth shine in quenching.

In the mid-1980s, when the people of China were pushing forward the reform, opening-up and modernization with unprecedented enthusiasm, the "green train" of military training for students in colleges and universities in China was restarted. As one of the practices running through the reform and opening-up, military training for students came into being in the process of reform, and it is also full of reforms. In the past 33 years, it has explored and formed an effective working system.


In the pilot project, the number of colleges and universities participating is increasing year by year.


In January 1985, in Beijing, the capital, six ministries and commissions jointly issued a notice, and in September of that year, military training will be piloted in some colleges and high schools across the country. In that year, the first batch of pilot schools selected by various localities were mostly national and regional key institutions with basic conditions for military training, and famous schools such as Tsinghua University, Peking University and Fudan University were all on the list.


At that time, organizing students’ military training was an important part of the joint construction of the army and the people. The training units regarded training as a political task and selected officers and men with good military quality and strong command ability to enrich the ranks of instructors. In 1985, 82 outstanding officers and men from Beijing Garrison were sent to Tsinghua for a 20-day military training for freshmen. In military training, young students and military groups have had close contact, and the good tradition and style of the PLA began to enter the campus.


All provinces, municipalities and autonomous regions attach great importance to students’ military training and have set up military training leading groups. Taking Shenzhen as an example, the leaders of the party and government organs in this city deeply feel that military training for college students can not only strengthen students’ national defense concept, but also cultivate high-quality talents for Shenzhen. To this end, the municipal government allocates special funds for military training for Shenzhen University every year, and gives preferential policies.


In 1985, there were 52 military training pilot colleges and universities; In 1986, there were 69 pilot universities; In 1987, there were 105 pilot universities; In 1989, there were 143 pilot universities … On the basis of summing up experience, more and more universities were included in the pilot.


The reason why students’ military training quickly entered the campus and continued to heat up is the call of the times and the historical necessity. In 1985, our army was disarmed by 1 million. Reducing the number of standing soldiers is a strategic decision made by the party and the state according to the domestic and international situation, and it is also a practical action for the army to obey the overall situation of national economic construction. Under this background, it is of more prominent significance to strengthen the construction of reserve forces. Military training for students is undoubtedly an important way to national defense education and reserve troops.


Popularize and fully incorporate into the teaching plan of colleges and universities


In November 2001, a national conference on military training for students was held. The meeting pointed out: "The military and local leaders at all levels should fully understand the great significance of carrying out military training for students from the perspective of the overall strategic situation and the development of the times, and regard it as a major event that benefits the country and strengthens the army." This meeting marks that the military training of Chinese students has officially entered the stage of popularization and development from the pilot.


If we say that the military training of students in 1980s and 1990s was only "taken as a phased work", then the promulgation of "Military Course Syllabus of Ordinary Colleges and Universities" in June 2002 meant that the military training of students was formally "incorporated into the teaching system" and "built as a course". This syllabus stipulates: "military courses will be included in the teaching plan of colleges and universities, and the examination results will be recorded in the student files."


As an important work to strengthen the construction of national defense reserve forces, students’ military training has brought gratifying changes to school construction and students’ thoughts in years of practice.


Huo Qiang, a teacher at Bengbu Medical College, said: "After the students came back from military training, the dormitory was neat, the class was punctual, and the organizational discipline was greatly improved." Yu Xinyi, a freshman in guangxi university of chinese medicine, said: "Instructors set an example for me with their good looks. They can do the training courses, and I have to complete them with high standards!" At the presentation ceremony, parents applauded for a long time when they saw the students wearing green military uniforms with standard military posture and full spirit. Colleges and universities organize teaching quality surveys, and students who have undergone military training almost invariably scored "Excellent" in the column of "Military Training Course".


Gradually, more and more leaders of large and medium-sized schools take the initiative to ask for expanding the scale and time of military training. The number of young students who want to join the army and apply for military schools has increased significantly, and more and more college students volunteer to make contributions to the places where the motherland needs them most. In 2016, Zhang Liandong, a student from beijing university of chemical technology, took the initiative to serve in the border defense forces in the northwest. In the video sent to his classmates, Zhang Liandong hit the floor said: "I am at the border, please rest assured the motherland!"


In the past 33 years, military training for students has developed from 52 colleges and 102 high schools in 1985 to more than 2,000 colleges and 22,000 high schools in China, with an encouraging speed. Some foreign media said: "Such a magnificent social project and such a great achievement is a miracle."


The system of norms, laws and regulations is improving day by day


The development of new things is never smooth. From pilot to popularization, while the military training for students in China has gained room for further development, problems such as shortage of instructors, single military training course and commercial training have gradually emerged.


"Students’ military training is meticulous and complicated. Taking the data of 2018 as an example, the number of military training has reached more than 20 million, and the number of people is beyond imagination. Under this circumstance, only by adhering to the standardization construction can we adapt to the new challenges brought about by the new situation, new tasks and new changes. " The staff of the Military Training Office of the whole army told the reporter that in the new century, especially since the 18th National Congress of the Communist Party of China, the standardization of military training for students has been continuously promoted: in 2014, the Notice on Further Strengthening the Education and Management of the Officers and Men Trained by Students in Military Training put forward clear requirements for the selection, assessment, supervision and management of the trainees; In 2017, the Opinions on Deepening the Reform of Students’ Military Training proposed to strengthen the system construction of students’ military training, such as organization and leadership, training and teaching, teaching staff, training capacity and quality monitoring; In 2018, the national reform of deepening students’ military training was launched in an all-round way, and it was clearly stated that social forces were not allowed to undertake training, market-oriented operation and commercial training.


In the practice of exploring the standardized construction of students’ military training, the military and the local authorities have explored many effective and good methods.


-In Beijing, the way of base-based training with the functions of "training, learning, eating, living and ensuring" is getting wider and wider. Since the first military training base for students in China was built in 1990, 11 military training bases have been put into use in Beijing, with an annual training capacity of more than 300,000 people.


-In Guangdong, colleges and universities have launched integration of defense and civilian technologies training pilot projects in clinical medicine, communication engineering and other majors to train professionals for national defense and army building.


-In Guizhou, many universities have added anti-air raid and anti-biochemical courses to military training to enhance students’ actual combat experience.


-In Guangxi, the military and civilian areas have moved away from peak-to-peak military training, and training in stages and batches has greatly eased the pressure on the garrison troops to undertake training.


-In Fujian, Jiangsu, Anhui and other places, the military actively selects outstanding reserve officers and soldiers, militia backbones and retired soldiers to participate in military training, and all personnel are certified after passing the examination.


Students’ military training is related to the cultivation of teenagers’ comprehensive quality and the future of national defense construction. In the past 33 years, Chinese students’ military training has been seeking breakthroughs and innovations in the reform, and has increasingly moved towards a scientific, standardized and legal development path, which has received good political and social benefits, strengthened the cause of military development and trained a large number of high-quality talents.

How to calculate three insurances and one gold and related regulations? How do these regulations affect personal income?

In today’s society, it is very important to understand the calculation method of three insurances and one gold and its related regulations for personal financial planning.

First of all, let’s understand that "three insurances and one fund" usually include endowment insurance, medical insurance, unemployment insurance and housing accumulation fund.

The calculation of endowment insurance is usually based on the individual’s salary base and contribution ratio. Taking an area as an example, assuming that the salary base of an individual is 5,000 yuan and the contribution ratio is 8%, then the monthly pension insurance fee that an individual needs to pay is 5,000× 8% = 400 yuan.

The payment calculation of medical insurance is similar, and the general individual contribution ratio is 2%. If the salary base is still 5,000 yuan, the individual’s monthly medical insurance payment is 5,000× 2% = 100 yuan.

The contribution rate of unemployment insurance is relatively low, usually around 0.5%. According to the salary base of 5,000 yuan, the individual’s monthly unemployment insurance contribution is about 5,000× 0.5% = 25 yuan.

The contribution ratio of housing provident fund is between 5% and 12%. Assuming that the contribution ratio is 10% and the salary base is 5,000 yuan, the individual’s monthly contribution to housing provident fund is 5,000× 10% = 500 yuan.

The following is a simple table to summarize the above calculations:

Types of insurance Payment ratio Salary base (5000 yuan) Individual monthly payment amount endowment insurance 8% 5,000 yuan 400 yuan medical insurance 2% 5,000 yuan 100 yuan unemployment insurance 0.5% 5,000 yuan 25 yuan housing accumulation fund 10% 5,000 yuan 500 yuan

These regulations have a direct impact on personal income. First of all, the three insurances and one gold paid by individuals will be directly deducted from the salary, resulting in a decrease in the actual salary. But in the long run, this part of the payment provides an important guarantee for the individual’s future.

The payment of endowment insurance ensures a stable pension income after retirement and guarantees the quality of life in old age. Medical insurance can reduce the burden of personal medical expenses when you are sick. Unemployment insurance can provide financial support for a certain period of time when unemployed. Housing provident fund helps individuals to enjoy lower loan interest rates or withdraw housing-related expenses when buying a house.

However, for some people with lower income, the higher proportion of three insurances and one gold payment may cause some pressure on the current life. However, from the perspective of overall social welfare and personal long-term interests, the system design of "three insurances and one fund" is to realize social equity and protect the basic rights and interests of individuals.

In short, a deep understanding of the calculation and regulations of three insurances and one fund will help individuals to plan their finances better and fully enjoy the benefits brought by social security.

(Editor in charge: difference extension)

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

China Southern Airlines lays out the "customer-to-goods" market to help the world "bring goods"

  In order to actively implement the national requirements of "opening wider to the outside world to ensure the smooth flow of international logistics" and the deployment of "further improving China’s international air cargo capacity and striving to stabilize the supply chain", China Southern Airlines acted quickly and mainly did two things:

  First, in the case of limited international passenger flights, we should seize market opportunities and step up the layout of "passenger-to-cargo" flight transportation. After a comprehensive assessment of operational safety risks, China Southern Airlines launched a passenger (non-passenger) cargo-dedicated flight service on March 29th, and implemented the first "seatless flight" with cabin modification on April 3rd, successfully transporting 17.6 tons of cargo from Guangzhou to Kuala Lumpur, Malaysia. Since then, China Southern Airlines has successively opened "passenger-to-cargo" special flights in Shanghai, Xinjiang, Shenzhen, Dalian, Changsha, Wuhan and other cities, transporting epidemic prevention and production and living materials to Islamabad, Sydney, Seoul, Kuala Lumpur and other cities respectively, and fully spreading China Southern Airlines "passenger-to-cargo" flight network. Among them, the "customer-to-goods" international route from Dalian to Seoul, South Korea, which was opened on April 15th, is the first "customer-to-goods" international route in Northeast China.

  At present, China Southern Airlines has opened special passenger (non-passenger) cargo flights covering Europe, North America, Oceania, Africa, the Middle East, West Asia and Southeast Asia.

  The second is to smooth the "air passage" to ensure the safety of freight flights. In view of the strong demand for international air cargo, especially the need for rapid delivery of epidemic prevention materials, China Southern Airlines has made flight plans by evaluating the support capacity, and refined the detailed procedures for loading and unloading cargo in the cabin according to local support conditions and requirements to ensure the safety of cargo flights.

  China Southern’s "passenger-to-cargo" flights are mainly wide-body passenger planes, and two A330 passenger planes have been specially modified. In view of the specific aircraft type and cabin cargo loading requirements, China Southern communicated with customers in advance about cargo packaging to maximize the flight loading rate. In order to ensure the smooth transportation of the "passenger-to-cargo" flight, China Southern Airlines Freight Logistics Company also communicated with the maintenance, ground service, cabin and other departments in advance, formulated the cargo fixing plan, clarified the business connection process, refined the safety risk prevention and control measures, issued the cabin cargo operation guidelines, and made good business preparations. Front-line support personnel carry out loading and unloading simulation test in advance, and make risk assessment on the operation process through the on-site simulation results, strictly implement the processes of cargo collection and transportation, cargo volume forecast and cabin loading supervision, and at the same time, open a green channel to monitor the whole process of cargo collection, transportation, assembly and loading, and communicate with the foreign sales department of China Southern Airlines in advance to ensure the arrival guarantee of the goods, and ensure the smooth delivery and arrival of the goods on the "passenger-to-cargo" charter flight.

  At present, among China Southern’s 185 international air cargo flights per week, there are about 120 all-cargo flights, about 50 "passenger-to-cargo" non-ticket flights with no passengers in the cabin, and about 15 "passenger-to-cargo" non-seat flights with completed cabin transformation. As of April 23rd, China Southern Airlines has successfully completed 255 passenger-to-cargo flights, transporting about 2,930 tons of cargo to 22 countries and regions such as Italy, France, Canada, Australia, Turkey, Malaysia, Kenya, Japan and South Korea. In the future, China Southern will continue to carry out passenger cargo transportation on international routes and do a good job in ensuring safe transportation according to market demand.

Five Highlights to Interpret Environmental Protection in Government Work Report


In the government work report in 2018, the concern about energy and environmental protection was mentioned in a significantly important position. In energy-related fields, "ecology" is the key word with the highest frequency, with a total of 16 occurrences, followed by "energy" with a total of 7 occurrences, followed by "new energy vehicles" with three occurrences, "energy consumption" with two occurrences, "green development" with two occurrences, "environmental protection" with two occurrences, and "clean energy". These data are enough to show that the government attaches importance to energy and environmental protection.

In the government work report, we first reviewed the achievements made in the field of energy and environmental protection in the past five years. Among them, the energy consumption and water consumption per unit GDP decreased by more than 20%, the days of heavy pollution in key cities decreased by half, the discharge of major pollutants continued to decline, the forest area increased by 163 million mu, and the area of desertification land decreased by nearly 2,000 square kilometers annually. The "blue sky defense war" has achieved remarkable results. The number of blue sky days in Beijing is gradually increasing, and green development has achieved a good situation. The government work report also puts forward the target path and requirements for governance in the field of energy and environmental protection in 2018. On the whole, the 2018 government work report has the following five highlights in the field of energy and environmental protection:

Closely combine energy and environmental protection.

The main development goal in 2018 is in the field of eco-environment. In the government work report, the requirement of "energy consumption per unit of GDP will be reduced by more than 3%" is added, which reflects China’s determination to realize the commitments made at the Paris Summit. After Trump withdrew from the Paris Agreement on behalf of the United States, China and France set off the banner of environmental protection. According to the calculation of relevant experts, if we can achieve this goal in 2018, China will achieve the goal of 40-45% reduction in 2020 compared with 2005 promised by the Paris Summit ahead of schedule.

This close combination of energy and environmental protection is also reflected in the adjustment of industrial structure and the development of new energy vehicles as an important means of environmental governance. According to the government work report, this year, the steel production capacity will be reduced by about 30 million tons, the coal production capacity will be withdrawn by about 150 million tons, and the coal-fired generating units below 300,000 kilowatts that fail to meet the standards will be eliminated.

In terms of new energy vehicles, the government work report proposes to expand the opening up of the field of new energy vehicles, extend the preferential purchase tax policy for new energy vehicles for another three years, and completely cancel the restrictions on the movement of used cars. At the end of 2017, German media said that by 2020, China will add 4.8 million electric vehicle charging piles. According to the estimation, every electric car on the street in China will have a charging pile to use. By 2020, there will be 5 million new energy vehicles (pure electric vehicles and hybrid vehicles) driving in China.

The goal is quantified clearly, and the actions and policies are improving day by day.

The government work report puts forward clear quantitative indicators for the ecological and environmental protection goals to be achieved in 2018.

In the field of air pollution prevention and control, the government work report proposes that the emissions of main pollutants such as sulfur dioxide and nitrogen oxides will drop by 3%, and the fine particulate matter (PM2.5) in key areas will continue to decline. The main supporting policies are: promoting ultra-low emission transformation in steel and other industries; Improve pollution discharge standards and implement the deadline to meet the standards; Carry out special treatment of excessive emission of diesel trucks.

In the field of water pollution control, it is proposed in the government work report that chemical oxygen demand and ammonia nitrogen emissions will drop by 2% in 2018; Implement comprehensive management of key river basins and sea areas to comprehensively rectify black and odorous water bodies; Strengthen the construction of sewage treatment facilities and improve the charging policy.

The importance of system construction in the field of energy and environmental protection is emphasized.

The government work report pointed out that it is necessary to improve the ecological civilization system, reform and improve the ecological environment management system, strengthen the control of natural ecological space use, implement the ecological environment damage compensation system, improve the ecological compensation mechanism, and protect the ecological environment with more effective systems. The reform and improvement of these systems will not only play a major role in promoting the work in the field of energy and environmental protection in 2018, but also have a major impact on the energy and environmental protection work in the next decade, even dozens.

Added a statement that "foreign garbage" is strictly prohibited from entering the country.

From January 1, 2018, China banned the import of "foreign garbage", including 24 kinds of solid wastes such as waste plastics, paper, waste slag and textiles. According to the Implementation Plan for Prohibiting Foreign Wastes from Entering China and Promoting the Reform of Solid Waste Import Management System, which was deliberated and adopted by the Leading Group for Comprehensive Deepening Reform in the Central Committee of the Communist Party of China on April 18th, 2017, not only solid wastes with great environmental hazards are completely banned, but also the import of solid wastes that can be replaced by domestic resources will be gradually stopped before the end of 2019.

This year’s government work report specifically proposed to ban "foreign garbage", which shows that the China government attaches great importance to this work. China imported "foreign garbage" originally to alleviate the shortage of industrial raw materials, but these foreign garbage have aggravated the air pollution, water pollution and soil pollution in China, and even endangered the health of relevant employees, which has become one of the important components of environmental pollution. Therefore, in order to further strengthen environmental pollution control, the China Municipal Government strictly prohibited the entry of "foreign garbage".

From March to December 2018, the national customs organized the "Blue Sky 2018" special campaign to crack down on the smuggling of "foreign garbage".

Once again, the ecological red line is clearly emphasized.

In the government work report, it is proposed to strengthen the protection and restoration of the ecosystem, comprehensively delineate the red line of ecological environmental protection, and put forward supporting policies and quantitative assessment indicators, including completing afforestation of more than 100 million mu, increasing the pilot area of cultivated land rotation to 30 million mu, expanding the scope of wetland protection and restoration, and deepening the pilot reform of the national park system.

Ecological red line refers to the area that needs special protection according to the protection requirements of ecosystem integrity and connectivity in order to maintain national ecological or regional ecological security. Industrialization and urbanization development are prohibited in the included areas.

The expression of the ecological red line in the 2017 government work report is to delimit and strictly observe the ecological red line. This year’s government work report is to delimit the ecological red line in an all-round way, which reflects the further increase in the work of the ecological red line.(Professor, Doctoral Supervisor, School of Environment, Renmin University of China, Deputy Director of Eco-finance Research Center. Blue rainbow)