Original Chu Shui Marriage and Family Magazine

Author: Chu Shui Editor: Zhang Shuo

Photo: photo network

Source: Marriage and Family Magazine (ID: hunyinyujiating 99)

What kind of psychological mechanism is it to keep the vague memory clear all the time?

In fact, it is also sex, and the feelings are different every time.

Sometimes, we make love with our bodies and feel each other’s breath; Sometimes, we make love with our hearts, which sublimates our feelings …

In a sex, the more intense the emotional experience, the more unforgettable it will be.

Because, in such sex, there is energy flowing.

It is also because such sex can change our hearts.

01

The sex that inspired me.

Sharer: Han Yu

Looking back now, I have never been at any stage in my life, and I can enjoy sex crazily with Sasha as I did when I first got married, not because of the novelty of my wedding, but because of my need.

One day when I came home from work, there were two men’s clothes on the bed. When I was changing clothes, Sasha came over and said, "Honey, try it on and buy it for you!" "

I pushed with a straight face and said, "I don’t need it, just return it!" " Sasha didn’t react for a while and continued to convince me: "It’s not a luxury item at a discount, just try it!"

I just couldn’t get used to Sasha’s grievance, and I suddenly got angry: "Did I say I wanted clothes? I just bought a house at home. Have you thought about so many loans? Are you uncomfortable without spending money! "

The last sentence, I said it seriously, Sasha froze for 3 seconds, and then quickly recovered her calm. Her emotional intelligence has always been high. For example, now, her calmness makes me feel guilty.

I tried to adjust my mood, stepped forward and hugged Sasha slowly. Sasha immediately hold me tight, a second ago was stiff shoulders, immediately relaxed.

On my chest, Sasha’s short hair tickled me, so I carried her directly to the bed …

All the guilt of the previous moment turned into motivation. I sprinted all the way to the finish line without stopping, sweating like rain, and then slowly recovered my calm.

After the event, Sasha was still reluctant to leave, like a naughty child breathing behind me. My heart itched unbearable and I got up to respond to her: "What a soldier!" "

I heard Sasha say in my ear, "In this case, how can we not fight more and more bravely?"

I let go of my guilt, and this time, I was filled with love.

There seems to be no need for any language between us.

When I left her body, all negative emotions such as helplessness, injustice and guilt disappeared, and I had energy again!

My marriage with Sasha is not blessed.

Sasha’s family conditions are superior, and her parents don’t accept her marrying a man who has been married. But I love her, and she loves me.

So, she put aside everything in her hometown in Hangzhou and ran to Shanghai with me to start a business. Before I met Sasha, I felt that I lacked everything. After I met Sasha, I suddenly felt very poor.

It’s a kind of pain that you love her, but you can’t keep her living standard.

But Sasha doesn’t care. She can either walk around the streets with me in high heels like a soldier, or argue with customers who don’t keep their promises completely regardless of the image.

Every progress in our career has her sweat.

When we encounter setbacks, we can always think of sex, because at that time, we especially need each other’s temperature.

Every time I have sex in pain, I feel completely transformed. Although everything in the future is uncertain, at least we still have this moment and each other!

◆ Sex sharing:

If a person’s living standard can be measured by material things, what can sex be measured by? Time? Frequency?

It doesn’t seem to be in tune, and these factors are not enough to describe the wonderful experience brought by a perfect sex.

Because of this, sex has a special incentive effect. It can make us forget the bondage of secular ideas. As long as we feel it with our heart, it can repay you in feeling.

When you truly feel your partner’s needs and treat this intimate relationship with care, you will unconsciously motivate yourself to do better.

This kind of good play will also push you to overcome difficulties and fears in reality, thus changing the status quo.

02

The sex that restored my trust.

Sharer: Linglong

I always feel that my marriage keeps wandering in intimacy and loneliness, and it goes on and on.

Sometimes, looking back at my marriage from a proper distance, I will feel very happy.

However, when you are in it, you often can’t find a sense of existence.

Maybe it’s because two people are too familiar with each other. Many times, I know what he is thinking. I can feel that he is lying to me. Although I don’t know why, my husband looks obviously different when he lies.

Once I worked overtime and called my husband to be caring and attentive. He faltered and said that he was at home, and I knew he was lying. Despite his work, he went home to inspect the post, and he was not there.

I panicked, and all kinds of speculations in my heart.

That night, I couldn’t help but feel it. After several rounds, he was incredibly dripping.

Finally, I cried first because I couldn’t hold my breath. My husband panicked and explained, "I lost the company’s documents, and others helped me find them. I went out to take a trip temporarily!"

It turned out that he just happened to be out, not intentionally cheating. I heard his abnormal tone on the phone, just panic after losing the file.

I shyly plunged my head into my husband’s arms, feeling sorry for my suspicion, and worried that suspicion would deteriorate my relationship with her husband.

At the moment, I cried like a pear flower and threw myself at the initiative. He suddenly came to the spirit, and his ability to show the boat was really first-class.

Under his fierce collision and warm caress, I calmed down, and then I suddenly rushed to the climax.

Those few seconds of excitement washed away all my doubts, and suddenly I felt that I was boring.

I just feel that my husband doesn’t love himself. When I turn around, I find the truest sense of existence in sex. It’s really a struggle!

As soon as I got out of bed, my husband recovered the essence of wood bumps and immediately assumed a look of indifference to anything. The enthusiasm for me seems to be zero in an instant.

In normal times, I would complain that he "burned down the bridge".

However, with previous suspicions, I realized how lovely my husband’s generosity is.

Perhaps, his feelings are really great, but in the most intimate contact, he is sincere and never pretentious.

He is willing to spare no effort to satisfy me and to save my hesitation when I need it most. Maybe, I shouldn’t demand too much from him.

◆ Sex sharing:

Good sex is a catalyst, which allows us to face our inner needs directly.

After human beings invented language, it seems that they have a gorgeous coat, but no one can ignore the most primitive power of sex, which can transcend language!

In the case of Linglong, sex is repairing the boundary of their intimate relationship, dissolving her doubts about this relationship, and bringing the two people closer both physically and psychologically.

This sex, burning a lot of irrational emotional residues, is a cohesive force in a depressed state.

So, it’s unforgettable.

03

The sex that taught me to cherish

Sharer: 澎

What I hate most in this world is Mr. Su’s indifferent expression when he is angry. What I like best is Mr. Su’s sincere, romantic and childlike expression.

Yes, Mr. Su is an emotional person. He always says, "I will lose my temper because I care about you", but can’t you please control it a little?

As far as I can remember, the fiercest quarrel was about buying a house. Mr. Su and I argued endlessly about whether to use the balance of the provident fund to pay the loan or the down payment. He wanted to save interest, and I wanted to make up the decoration fee quickly.

As a result, it was obviously a good thing, but it evoked all our new and old hatreds.

Seeing that Mr. Su kept turning over old accounts, I roared: "Good! I don’t agree, see how you buy it? "

Mr. Su did not show weakness and retorted: "If you have the ability, don’t live if you buy it!"

Seeing that this was the rhythm of kicking me out, I immediately flew into a rage and slammed the door to leave.

All the way, I cried as I walked, making pedestrians keep looking at me.

All I can think about is the footage of myself desperately saving money for buying a house.

Who am I working so hard for? Why can’t I be nice to myself? !

Thinking like this, I found myself hungry, and immediately ran into McDonald’s and bought the latest set meal, plus the most classic snacks.

My stomach is full, and my heart is not so empty. When I think of my morning experience, I don’t feel so sad. think

I think Mr. Su is hungry at the moment, and he is moved by compassion while gloating. I bought the same set meal and took it home. I happened to meet Mr. Su at home. It turned out that he was going out to buy rice.

When he saw the takeaway in my hand, his eyes flashed a little touched, and he took it without saying a word, sitting on the sofa and eating silently.

When I went into the room to change clothes, I was really shocked by the clothes scattered on the bed-while I was away, Mr. Su actually cut my clothes and took it out!

In distress situation, I rushed out of the house, trying to grab Mr. Su’s hamburger.

He took two bites, then took me in his arms and threw away the hamburger, posing as "I want to eat you now".

I’m drunk, too. It’s the first time I’ve been up and down and rolling around on a pile of clothes.

Towards the climax, Mr. Su called my name more than 20 times in a row, as if he was confirming my existence repeatedly, and then accompanied by a sentence "Fuck you!" As an end.

Finally, he sat down on the bed with a wry smile: "Look, I told you I had impulse control disorder! I can’t control cutting clothes and making out. "

I ignored him, and my mood was very complicated.

Strangely enough, in the messy room and in the ups and downs of emotions, I felt a rare impulse from my heart, which was a precious experience that was recovered.

It made me forget the quarrel and the rift in the relationship a few hours ago. It made me ignore the shock when I saw the pieces of clothes. It made our relationship stronger and more complete.

Afterwards, we decided to set aside part of the balance of the provident fund to buy me some new clothes!

◆ Sex sharing:

Some sex with anger is unforgettable because after excitement, some deeper emotions will emerge.

In this unforgettable sex, the feeling of being recovered is so obvious because it helps people to dissolve some low-level emotions, thus inducing high-level emotions.

Sex can not only bring pleasure, but also strengthen people’s care in a pleasant atmosphere. Even anger can be solved when both husband and wife make concerted efforts to improve it.

At this time, sex often becomes a tool to integrate people’s body and mind.

About Author: Marriage and Family Magazine: China emotional help all-media platform, focusing on women’s self-growth and intimate relationship maintenance. Warm and funny, talk to you about love and marriage; Professional rationality, inviting many psychological counselors to answer your emotional confusion; Online and offline, micro-class salon emotional escort. (WeChat/Weibo/Today’s Headline: Marriage and Family Magazine)

Original title: "Why did that sex make you so unforgettable?"

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　　CCTV News:According to the website of the Emergency Management Department on April 10th, recently, the Emergency Management Department, together with the Ministry of Industry and Information Technology, the Ministry of Natural Resources, the Ministry of Housing and Urban-Rural Development, the Ministry of Transport, the Ministry of Water Resources, the Ministry of Agriculture and Rural Affairs, the Health and Wellness Commission, the Bureau of Statistics, the Meteorological Bureau, the Grain and Reserve Bureau, the Forestry and Grass Bureau, the Red Cross Society of China, China State Railway Group Co.,Ltd. and other departments and units, discussed and analyzed the national natural disasters in the first quarter of 2023. In the first quarter, natural disasters in China were mainly drought, wind and hail, low temperature freezing and snow disaster, and floods, earthquakes, geological disasters, sandstorms and forest and grassland fires also occurred to varying degrees. A total of 4.722 million people were affected by various natural disasters, and 39 people died. More than 100 houses collapsed, more than 600 houses were seriously damaged, and more than 38,000 houses were generally damaged; The affected area of crops is 289.8 thousand hectares; The direct economic loss was 2.55 billion yuan.

　　The main features of national natural disasters in the first quarter are:

　　First, there is a continuous drought in winter and spring in southwest China, and the drought is heavier than the same period of last year.

　　Since the beginning of this year, the precipitation in most parts of southwest China has been less than 20% compared with the same period of normal years. Coupled with the high temperature in the same period, the drought in Yunnan, Guizhou, Sichuan and Chongqing has developed rapidly, and the agricultural production and urban and rural water supply in the local hilly areas have been affected to some extent, making it difficult for people and animals to drink water. The affected area of crops is 193 thousand hectares, mainly oil crops, vegetables and economic fruits. Due to drought, 970,000 people have been helped, and people with drinking water difficulties are mainly distributed in middle and high altitude mountainous areas. In mid-March, obvious precipitation occurred in Sichuan, Chongqing, Guizhou and other places, and the drought was alleviated to varying degrees. Generally speaking, the drought in the first quarter was heavier than that in the same period of last year.

　　Second, many places suffered from low-temperature freezing and snowstorms, and the avalanche in Linzhi, Xizang caused heavy casualties

　　In the first quarter, there were 12 cold air processes in China, slightly more than normal. Among them, four processes reached the cold wave level. January 13th & ndash; On the 16th, the cold air process was a national cold wave process, which was affected by cooling, rain and snow caused by the cold wave. Chongqing, Yunnan and other places suffered from low-temperature freezing and snowstorm, and the affected area of crops was 10.8 thousand hectares. March 11th & ndash; On the 14th, the temperature in most parts of Henan province plummeted, and heavy snow fell in some areas, resulting in frostbite and reduced production of economic forest and fruit crops, resulting in an agricultural economic loss of 350 million yuan. On the whole, compared with the average value of the same period in recent five years, the direct economic losses caused by low-temperature freezing and snowstorm in the first quarter were obviously lighter. In addition, on January 17th, an avalanche occurred at the exit of Duoxiongla Tunnel on Paimo Highway in Linzhi City, Xizang, and some vehicles and personnel were buried, resulting in 28 deaths.

　　Third, the wind and hail disaster affected the southern region, and sandstorms broke out in the north.

　　1– In February, there was no regional strong convective weather process in China, and Yunnan, Xizang and other places suffered from wind and hail disasters. In late March, the first large-scale strong convective weather process occurred in southern China this year. Strong winds, hail, thunderstorms and short-term heavy rainfall occurred in parts of southern China. More than 30,000 houses in Jiangxi and Fujian were damaged, and some agricultural greenhouses, vegetables and cash crops were affected. In the first quarter, there were six sandstorm weather processes in China, four of which occurred in March. March 19th & ndash; On the 23rd, the strongest sandstorm weather process occurred in the northern region this year, with floating dust or sand blowing in 10 provinces (autonomous regions and municipalities) such as Inner Mongolia, Beijing, Gansu and Xinjiang, and local sandstorms, which had adverse effects on transportation, urban operation and people’s health.

　　Four, a moderate earthquake occurred in the western region, which did not cause great losses.

　　In the first quarter, there were 22 earthquakes of magnitude 4 or above in mainland China, including 6.0– Grade 6.9 once, 5.0– 5.9 twice, mainly concentrated in Xinjiang, Sichuan, Xizang and other places. Among them, the Shaya M6.1 earthquake in Xinjiang on January 30 and Wensu M5.1 earthquake in Xinjiang on February 27, the epicentres were located in sparsely populated areas, which did not cause great disaster losses. On January 26th, Sichuan Luding earthquake with magnitude of 5.6 caused no casualties.

　　Five, the southern region suffered from floods, and geological disasters occurred frequently in central and southern regions.

　　March 20th & ndash; On the 25th, a large-scale heavy rainfall occurred in the southern region, involving a wide range, long duration and heavy accumulated rainfall, and floods occurred in Fujian and Hunan. According to the flood season standard, China entered the flood season on March 24, 8 days earlier than the average flood season for many years. According to statistics, there were 97 geological disasters in the first quarter, mainly small collapses and ground collapses. In addition, on March 16th, the entire frozen reach of the Yellow River opened, and the ice flood season lasted for 108 days, and the ice flood situation was generally stable, and no serious ice flood disaster losses occurred.

　　6. The overall situation of forest and grassland fires is stable.

　　In the first quarter, there were 148 forest fires in China, with 2 people killed and 794 hectares of forest affected. From the time point of view, March entered the high incidence period of forest fires, and 87 forest fires occurred, accounting for 59% of the first quarter; Geographically, forest fires are distributed in many places, paying equal attention to the north and south, mainly in Guangxi, Hubei, Guizhou, Henan, Hebei and other places. There were two grassland fires, one in Gansu and one in Inner Mongolia, and the affected grassland area was about 310 hectares.

Min – Jun Kim

Michael Shaowanasai and Jin Minjun have a touching scene in the play.

Creative group photo

　　The closing film Camellia of the 15th Busan International Film held a press conference and a media screening in Haeundae, Busan on October 14th. Except for Song Hye Kyo and Jiang Dongyuan, all the other creators of the film appeared, which triggered a news battle for Haeundae.

　　The film Camellia is a short film series jointly created by three famous directors: Jun-hwan Jeong of South Korea, Wei Xi-Shazam Nating of Thailand and Isao Yukisada of Japan. With Busan as the background, the film tells three love stories that happened in the past, present and future.

　　The short film "Iron Push" directed by Wei Xi-Shazam Nating tells the story of a Thai agent disguised as a woman who falls in love with an unidentified local man while performing his duties. The Memory Card directed by Isao Yukisada tells the surreal encounter between a cinematographer and a woman in the camera during the video recording, and the story is full of romantic fantasy. The short film "Love For Sale" directed by South Korean director Jun-hwan Jeong tells the story of a man who is constantly pursuing sincere love in Busan in the future when love memories can be used for trading.

Jiang Dongyuan Song Hye Kyo was absent from the press conference. Director Jun-hwan Jeong named the role after his wife

　　Due to the gathering of two first-line popular artists, Jiang Dongyuan and Song Hye Kyo, the film directed by Jun-hwan Jeong also attracted much attention. Unfortunately, neither of the two leading actors appeared at the press conference that day. According to director Jun-hwan Jeong, he didn’t think about using stars to star in the film before it started shooting. It was just luck that the two stars were able to join in the film.

　　He said that before the filming began, he had heard that the filming just finished in Jiang Dongyuan happened to be free. After the invitation, Jiang Dongyuan expressed his interest in the film and took part in the filming. At that time, Song Hye Kyo, who was filming "The Grand Master" in China, also adjusted the schedule to complete the filming under the kind invitation.

　　It is reported that director Jun-hwan Jeong’s wife, Wen Suli, also made a special appearance in the film, to which director Jun-hwan Jeong explained: "I was thinking of commemorating this film in a special way when I was writing the script. Later, I thought of naming the role after Wen Suli. "

Isao Yukisada, Yoshitaka Yuriko and Xue Jingqiu (from left to right)

Isao Yukisada’s gratitude works repay Busan Yoshitaka Yuriko’s language barrier and make jokes.

　　At the press conference, Director Isao Yukisada told reporters that Busan Film Festival is like his benefactor, because the fact that his film won the prize at Busan Film Festival gave him infinite courage. He also said that he came to Busan to shoot "Memory Card" with gratitude in his arms, and his words always revealed his gratitude to Busan.

　　He also revealed that the heroine in his film is a girl who grew up in Busan before the age of 5, then moved to Japan and returned to Busan 15 years later. This setting is reminiscent of Busan Film Festival, which has gone through 15 years. He also said that he hoped that Japanese people would have a special feeling when they came to Busan, so he showed all the inspiration he got through Busan Film Festival in the film.

　　South Korean actor Xue Jingqiu, who worked with Isao Yukisada, expressed regret that Dong-ho Kim, the producer of the film and the executive chairman of Busan Film Festival, had left office. He said that the film he starred in was the opening film of the 4th Busan Film Festival, and that Chairman Dong-ho Kim, who chose the film at that time, was about to step down after this film festival, which made him deeply touched.

　　Japanese actress Yoshitaka Yuriko revealed an interesting story when she was filming on the set. She said that it was her first time to film in Korea, so she didn’t know Korean at all. Under the "teaching" of her partner Xue Jingqiu, she often made jokes with chickens and ducks, so she was teased by the staff. However, she also said that the cast members are very hardworking and loving, and she also cherishes the memories of this filming.

The professionalism of same-sex kissing in Jin Minjun’s play was appreciated by the partner.

　　Jin Minjun, a Korean actor who cooperated with director Wei Xi, said in an interview that he was very excited that the film he first entered Busan Film Festival was selected as the closing film. He also said that he had been looking forward to performing the works of director Wei Xi, and he finally got it this time.

　　Jin Minjun’s Thai actor Michael Shaowanasai will play a spy disguised as a woman in the film. At the press conference, he praised Jin Minjun’s professionalism, especially the touching kiss between two people in the film. Jin Minjun had no obstacles in shooting and performed very well.

More wonderful pictures on the next page!

The fuel consumption performance of Roewe cars is different due to vehicle types and power types. The average fuel consumption of compact cars in urban roads may be between 7-9 liters/100 kilometers, while the fuel consumption of SUV models may be around 9-11 liters/100 kilometers under urban working conditions due to their large body weight and size. Take Roewe RX5 as an example, its real fuel consumption is about 7-8 liters.

There are many factors that affect the fuel consumption of Roewe:

First of all, advanced engine technologies, such as in-cylinder direct injection, turbocharging and variable valve timing, can improve fuel combustion efficiency and thus reduce fuel consumption. The heavier the vehicle, the more energy it consumes and the higher the fuel consumption. In addition, vehicles with low drag coefficient have small air resistance when driving, and their fuel consumption is correspondingly reduced. Tire specifications, air pressure and patterns will also affect fuel consumption. Wide tires have good grip but large rolling resistance, and proper tire air pressure can reduce rolling resistance.

Bad driving habits, such as sudden acceleration, sudden braking and long idling, will lead to an increase in fuel consumption, while smooth driving, predicting road conditions in advance and reasonably controlling vehicle speed can effectively save fuel. In terms of driving conditions, the fuel consumption of urban congested road conditions is significantly higher than that of highways and other smooth road conditions. Regular maintenance ensures that the engine is in good working condition, and replacing air filters, spark plugs and other components is also helpful to improve fuel economy.

Roewe’s plug-in hybrid models such as D5DMH and WLTC have a fuel consumption of 5.25 liters per 100 kilometers and a comprehensive battery life of 1,300 kilometers. The fuel consumption of D7 DMH is 4.58 liters per 100 kilometers in the state of power loss, and it also sets an ultra-low fuel consumption record of 3.4 liters per 100 kilometers, with a comprehensive battery life of 1,704 kilometers. Its plug-in hybrid system has reasonable working logic and obvious electric drive tendency, which can effectively reduce energy consumption.

236 yuan a set, sold out in 6 hours, the sales reached 20 million … This is the sales data circulating in the market about the theme blind box of "Country Love". Although not everyone has seen the "Country Love" series, this theme blind box has been sought after by many netizens once it was launched. On Weibo, the reading volume of topics related to # country love blind box reached nearly 30 million. "Did you grab Liu Neng?" became a chat-up signal for friends, and the e-commerce APP was opened, and the figure of country love blind box appeared on both the opening page and the home page.

From the original drama series derived from sketches, it has evolved into an explosive IP with a certain national popularity, and the influence of "Country Love Story" in the audience is increasing.The launch of the same blind box not only helped the drama attract more young people, but also brought some new ideas for domestic film and television dramas to create IP derivatives.

"Hometown love" set off blind box fever

Domestic film and television dramas finally have explosive derivatives?

At the beginning of March, the TV series "Country Love", which has been broadcast for 13 seasons, officially entered the game world, and launched a series of blind boxes of "Country Love" including "Five Heavenly Kings" Zhao Si, Liu Neng, Guang Kun, Xiaofeng and Bigfoot for netizens. Among them, the price of a single blind box is 59 yuan, and the price of a set of boxes is 236 yuan. The first batch of blind boxes were sold out in just 6 hours after they were pre-sold, and the topic was raised on social platforms such as Weibo and friends circle.

According to the data released by Youku platform, most of the people who paid for the "Hometown Love" blind box this time were young people. Among them,Buyers under the age of 30 account for nearly 80%, and buyers aged 18-25 account for nearly 30%.. It is worth mentioning that the blind box set contains four blind boxes, but "Liu Neng" is set as a hidden model, and the chance of winning is only 2%. It is reported that due to the high rarity of Liu Neng’s blind box, it is very popular among netizens, and the price of some Liu Neng’s blind boxes once reached thousands of dollars on second-hand platforms such as idle fish.

Since its birth in 2006, the series "Country Love Story" has gone through 15 years and has become one of the longest-lived domestic dramas in the market. An interesting phenomenon is that at first "Hometown Love" was despised by young audiences as "too embarrassing and too rustic". However, after the first launch of the blind box this year, it was young people who paid the bill first. After 15 years of IP precipitation, what are the reasons why the blind box of Hometown Love became popular overnight?

The first is to ensure the stability of the audience of the series, and constantly cultivate the fans of the series with a relatively fixed lineup and style, so as to contribute to the commercialization of IP.. Since the first "Country Love", Benshan Media, a subsidiary of Zhao Benshan, has been the main producer of this series, and "Zhao Jiaban", which brings together many comedians, has also provided a stable creative delivery for this series. "Even after more than 10 years, Xie Dajiao is still the actor Yu Yuexian who wears red gloves and stands at the door of a small shop to sell goods."

At the same time, the 15-year-old "Hometown Love" series still insists on carrying out the "local flavor" style to the end, contributing a lot of top-notch topics. Liu Neng and Zhao Si in the play have become familiar roles in film and television dramas, and Zhao Benshan’s golden sentence and "thank you for flying" emoticons widely circulated on the Internet have also been widely spread among young viewers, which provided rich materials for netizens’ second creation and effectively helped to break the circle of the series, which is also the main reason why the "Hometown Love" blind box was first noticed by young netizens after its launch.

Finally, the popularity of the "Hometown Love" blind box is also inseparable from the advantages of the platform.. The theme blind box of "Hometown Love" series launched this year was authorized by Benshan Media to be developed by Youku, a broadcasting platform, and Youku fully linked Ali resources such as Tmall and Ali Fish to get through all aspects of content production, sales and marketing. It is worth mentioning that, as an innovative entertainment section under Alibaba Group, Alibaba Fish mainly promotes two major businesses, including authorized cooperation for developing consumer goods for IP and integrated marketing. With the integration of various resources, the blind box of "Hometown Love" went out smoothly once it was launched, and the development of the blind box of "Hometown Love" also provided some reference experience for the commercialization model of IP of domestic film and television dramas in the future.

From monster hunt to Nezha

Development status of IP derivatives in domestic film and television dramas

For some head video IP, there is a certain ceiling only by content revenue.IP derivatives can not only expand the influence of IP, but also enrich the publicity channels of IP content..

At present, the scale of China’s IP derivatives industry is still far from Europe, America and Japan. However, with the improvement of IP content quality and the change of users’ consumption habits in recent years, some domestic film and television dramas have also begun to try to enter the field of IP derivatives, and further increase the commercial liquidity of IP content by launching hand-made, blind boxes, picture books and the same clothes related to film and television dramas.

Take "Catch the Demon 2" released in the Spring Festival of 2018 as an example. After the popularity of the first film, the role of "Hu Ba" in the film was favored by the majority of young audiences. Before the release of "Catch the Demon 2", Ali Fish owned by Alibaba Pictures signed a cooperation agreement with Fang Anle Film, the producer of "Catch the Demon 2". As an authorized partner of domestic derivatives of "Catch the Demon 2", Ali Fish also cooperated with Alibaba resources such as Taobao, Tmall and Taobao Film to further open the derivatives market of "Catch the Demon 2".

During the film’s release, Catch the Demon 2 not only carried out IP linkage with many famous brands such as Suning, Pizza Hut and McDonald’s, but also launched the same "Hu Ba" doll. At the same time, the film also joined hands with Guangzhou Changlong Paradise to hold a number of theme activities. During the activities, there were a large number of popular characters such as Hu Ba and Meng Yao in the park, and a 13-meter-wide giant FRP sculpture of monster hunt Group Demons was exhibited for the first time, which became a popular place for tourists to compete for photos.

Of course, due to the lack of standardized and productized derivative development logic, there were not many cases in China that could develop IP derivatives on a large scale like Catch the Demon 2 in the past. The reason is that the quality of domestic films appearing on the market at present is mostly uneven, and it is difficult to predict the explosion. However, the development of IP derivatives takes a certain period, which is more suitable for serialized works, so it is difficult for most films to lay out the derivative content in advance.

Take Ne Zha, an animated film released in the summer of 2019, as an example. The film topped the annual box office with a box office of 5 billion yuan, and the images such as "Nezha" and "Ao Bing" in the film also became the top stream in the film and television industry overnight. However, the official did not successfully predict the popularity of the film in the early stage, nor did it develop derivatives for this IP. The confusion of IP authorization further led to the proliferation of piracy and cottage derivatives in the market. For example, two months after the film was released, 15,000 Nezha brooches were sold on Taobao without official authorization.

In response to this phenomenon, the distributor Enlight Film only issued an official statement to resist piracy and cottage products, and after rushing to register more than 1,000 trademarks related to the film "Nezha", the development of derivatives of the film ended hastily. One thing is certain,The absence of the official in the development of Nezha derivatives has invisibly lost more business opportunities for this explosive content..

How does IP Kingdom Disney create derivative content?

The development of IP derivatives for film and television in China is still in its infancy, but in the global scope, the United States and Japan are undoubtedly the two countries that export the most IP, and at the same time, compared with other countries and regions, they also have larger IP derivatives market scale. Among them, Japan’s IP derivatives market is mostly composed of ACG content such as animation and animation. In the animation field, Japan’s derivatives market is about 80 times that of China.The film and television IP derivatives market in the United States is more mature. In the last century, Hollywood film companies represented by the five major film studios laid out IP commercial operations early..

Among them, Disney, which has the largest number of IP and the most influential, is the most typical. Film and television content is the core industry of Disney. At present, Walter Disney owns several subsidiary film companies, such as Pixar, Marvel Comics, Lucas and Twentieth Century Fox, and continuously delivers IP of film and television content to them. Walter Disney, the parent company, has created a number of well-known IP images such as Mickey Mouse, Snow White and Mermaid since its establishment in the early last century, and many categories such as toys, games, books and daily necessities have been derived from these IPS, covering all aspects of public life. At the same time, Disney theme parks all over the world have become its main source of income.

Since the beginning of this century, Disney has successively acquired Pixar, Marvel Comics, Lucas and Twentieth Century Fox Pictures, which has further expanded its IP kingdom and formed Disney’s core assets.

Since the creation of Marvel Movie Universe in 2008, 23 blockbuster movies have been released in 12 years, and the global box office has exceeded 20 billion US dollars, greatly expanding the user base of Marvel Comics IP and driving the audience’s buying enthusiasm. It is understood that at present, Marvel Comics’s annual derivative income has reached 1 billion US dollars. With the opening of the next stage of Marvel movie universe, Marvel Comics will also extend its reach to the fields of drama and animation, which will bring greater commercial value to Disney.

From Disney’s idea of creating an IP business map, it can be seen that the basis of the development of film and television drama derivatives lies in deepening the content and establishing a rich series of IP matrices.. Take Marvel Comics as an example. At present, the Marvel movie universe has only gone through 12 years, but as early as the last century, Marvel comics have sold well in North America and even the global market, accumulating enough IP deposits and a broad audience. On the other hand, at present, some domestic film and television IPs are too hasty in derivative development. For example, Ne Zha’s "monster hunt" lacks a serialized IP matrix, and the content has not been universally empathetic by the audience, so it is often difficult to achieve remarkable results in the derivative market.

Secondly, the development of IP derivatives also needs the cooperation of upstream and downstream industries.. In the past 100 years, Disney has not only accumulated a large number of well-known IP, but also built a complete IP development industry chain of "movie-derivative-live entertainment". At the same time, Disney can further improve the efficiency of IP realization by means of IP evaluation, talent training and tracking user preferences. For domestic film and television content, in addition to building a more complete IP worldview, it is also necessary to cooperate with IP copyright owners and operators to formulate appropriate derivative categories for IP, and continuously improve the quality and development efficiency of derivatives, thus successfully expanding the commercial value of content IP to derivative fields.

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Mango TV educational interactive variety "The Sixth Season of the Secret Chamber" is being broadcasted, and "Civet Cat Scholar II" was officially launched today (September 5). Members of the special investigation team, Zhang Wei, soso, BiBi Zhou, Peng Yuchang, Wu Jinyan and Jun, continued to explore the misty tales of mystery of Lixin Island. After completing a series of difficult problems in Qingshan Academy, they found that Li Wude, a student, used the wish promised by civet cats to occupy the prestigious status of the mountain leader, and trapped civet cats in caves, hoping to be free, and started the contract rescission by Tao Sheng’s hand, but it triggered a heavenly punishment and killed all the staff. The special investigation team finally chose to reverse time and space, prevent the punishment from coming, and wrote a new happy ending.

Zhang Wei, BiBi Zhou, Peng Yuchang, Wu Jinyan laughed at the poem, Xu Kaiwen, Junhui, and his thinking was logical and meticulous.

After arriving in Lixin Island, the special investigation team followed the clues and came to Qingshan Academy, where they became freshmen to take part in the assessment of Qingshan Banquet.

The first round was titled Poems with Flowers. Under Peng Yuchang’s reminder, Wu Jinyan confidently sang "A mistake was made in the flower field" and explained "Poetry, poetry and songs" in a proper way, which provoked everyone to burst into laughter and applause, and was also praised by the seniors under the blessing of "goodwill spray". Zhang Wei Mei Kai’s second poem version "Flower World, Mandarin Duck and Butterfly …" and "Ancient rapper" are worthy of the name. In the second round, the pair should be matched according to the topic "Jiang Ziya Pain". Wu Jinyan once again exploded the golden sentence "Zhang Wei Big", which almost made Zhang Wei laugh under the table, and also opened up the whole audience’s ideas. Peng Yuchang opened his mind with "Peng Yuchang Talk", and Jun and BiBi Zhou immediately answered "Li Qingzhao Mirror" and "Erlang Nerve", which were eloquent and eloquent, and were equally divided with the senior team.

After passing the examination, the special team met the bookcase puzzle in the library pavilion. After observation, soso took the lead in discovering the law. Under his reminder, Wen Junhui quickly reacted and understood the problem-solving method. Finally, everyone successfully solved the problem according to the "meter" thinking. At this point, the team members found that students in the academy were killed in a cruel way every year. In addition, Shan Chang also occupied the students’ strategic achievements for a long time and sought fame and fortune for himself.

The mysterious octagonal pavilion is actually a place of time and space. The special squad reversed the time and space and rewritten the ending.

The special investigation team passed all kinds of puzzles and institutional tests, and returned to the octagonal pavilion three times. With the paintings on the wall updated, the members finally learned the whole story. Li Wude used the civet cat technique with ulterior motives to occupy the mountain leader’s body for fame and fortune, and also used the contract to trap the civet cat in the cave forever. In order to save himself, civet cats exchanged souls with Wang Yizhi, led their good friend Tao Shaozhong to expose Shanchang and set up an array to break the contract, but indirectly led to the death of all the students in the academy, and the regretful civet cats launched the condensation of time and space. The team members restored the painting order according to the timeline of the story, successfully opened the realm of time and space, and everyone was able to return to the memory node, successfully preventing the tragedy from happening at the critical moment.

The scene design of "The Secret Chamber Escape Season 6" has been significantly upgraded. The program group moved the location of the current secret room to the island in the middle of the lake, which is surrounded by beautiful water. The Qingshan Academy located on the island reveals the beauty of the ancient charm of Chinese courtyards, the quaint and elegant library pavilion, and the mysterious cave … The scene is more immersed. With the superb performance of NPC, the guests are better integrated into the plot, which greatly enhances the viewing experience of the off-screen audience.

The story of Civet Cat Scholar originated from Wu Li’s inner greed. He was eager to make some achievements in knowledge, but the way he took was not the right way. He used the contract to trap Civet Cat forever, became a rockery leader, occupied students for a long time in exchange for benefits, and forced Civet Cat to worship in order to maintain his appearance, which led to a series of tragedies. After the successful escape, the special investigation team was filled with emotion, saying that excessive desire harms others and oneself, and that down-to-earth is the only way. Don’t serve things, don’t be trapped in your heart, and don’t use crooked ways and extreme means to achieve your goals.

The story on Lixin Island has come to an end, but the special investigation team is still marching forward on the road of exploration. At 12 noon next Thursday, Mango TV "The Secret Room Escape Season 6" will be there!

Recently, the "China Construction Development Forum, High-level Seminar on Carbon Neutralization and High-quality Development of Construction Industry" co-sponsored by china construction news Society and Gansu Provincial Department of Housing and Urban-Rural Development was held in Lanzhou, Gansu Province, to implement the national policy, explore the development path of "peak carbon dioxide emissions" and "carbon neutrality", discuss the strategy of green transformation and high-quality development of construction industry, and help achieve the goal of "double carbon".

Wang Guangzhao, the second-level inspector and chief engineer of the Gansu Provincial Department of Housing and Urban-Rural Development, said in his speech that the goal of "double carbon" is closely related to the overall development level of the construction industry. The construction industry is a traditional industry with obvious labor-intensive characteristics, low degree of industrialization, the application level of informatization and digitalization needs to be improved, and the extensive construction method needs to be changed. In August last year, the Ministry of Housing and Urban-Rural Development and other nine departments jointly issued "Several Opinions on Accelerating the Industrialization Development of New Buildings", proposing that the project construction should be driven by a new generation of information technology to achieve high efficiency, high quality, low consumption and low emissions; At the beginning of this year, the Ministry of Housing and Urban-Rural Development pointed out that one of the key tasks this year is to "accelerate the development of green buildings, vigorously promote building energy conservation, and make contributions to achieving the goals of peak carbon dioxide emissions and carbon neutrality". This plans the implementation path of the "double carbon" goal from the top-level design, and makes it clear that developing new building industrialization will be an important measure for green development and low-carbon circular development in the field of urban and rural construction in China.

He believes that in order to realize transformation and upgrading, improve quality and increase efficiency, the construction industry must change from "path dependence" to "path innovation", from "traditional mode" to "high quality development" and from "construction worker" to "construction craftsman". He emphasized that the construction industry should seize the huge development opportunity brought by the green transformation, promote the deep integration of building industrialization, informationization and intelligence, vigorously develop prefabricated buildings, green buildings and ultra-low-energy buildings, and improve the production efficiency of the industry through informationization and digitalization, and promote the low-carbon development of the construction field with dual control of energy consumption and carbon emissions.

According to Tiehong Wang, former chief engineer of the Ministry of Housing and Urban-Rural Development and president of the 6th Council of China Construction Industry Association, one of the key points of the green transformation and upgrading of the construction industry is to "vigorously promote prefabricated buildings". Tiehong Wang said that the future has come, and the double superposition of transformation and upgrading and technological leapfrogging has come simultaneously, which is highlighted in the "three perfect matches": First, assembly +BIM (building information model). Qingdao International Conference Center project adopts all-steel structure and full assembly, and the structure-electromechanical-decoration full assembly will be completed in just six months, which is good, economical and fast. They sincerely feel that it can’t be achieved without BIM. When to place an order, when to go to the production line, when to pack and transport, when to arrive at the site, who will install it, who will accept it, etc., all depend on BIM big data. The second is assembly +EPC (general contracting). To truly promote the development of assembly, it is difficult to achieve better, more economical and faster without EPC, so we must highlight EPC. In this respect, China Construction Technology Group Co., Ltd. has accumulated a good experience of assembly +EPC. The third is assembly+ultra-low energy consumption. In the future, passive buildings with ultra-low energy consumption will have broad development space in China. Especially in Leng Xia hot area in winter, it is very suitable for popularizing passive buildings with ultra-low energy consumption. Ultra-low-energy passive building is based on energy-saving building and green building, which makes the effect of heat preservation, heat insulation and fresh air better.

On this basis, the next step, assembled +AI smart construction will be a new and broad field. Every year, more than 270,000 new construction projects and industrial scenes with a total output value of more than 26 trillion yuan are fully intelligent (including factory intelligence and on-site intelligence). What a huge blue ocean, it will greatly enhance the scientific and technological level of the construction industry. As the Supreme Leader General Secretary has painted, "Made in China, created in China and built in China work together to continue to change the face of China".

Su Yuehua, Party Secretary and Chairman of Gansu Construction Investment (Holding) Group Co., Ltd. (hereinafter referred to as "Gansu Jiantou"), shared the practice of Gansu Jiantou in promoting the green transformation and upgrading of enterprises in recent years. He said that in recent years, Gansu Jiantou jumped out of the single building construction in the past, transforming from an engineering contractor to an investor and operator, from a "construction engineering group" to a "construction investment group" and then to an "investment group". Gansu Jiantou has shown its potential as a "singles champion" in the regional market by giving full play to its industrial cultivation function, cultivating emerging industries, optimizing the industrial structure, promoting the transformation and upgrading of traditional construction industries, and cultivating and expanding emerging industries such as eco-environmental, green building materials, wind power and photovoltaic, prefabricated buildings and new energy, and has formed an industrial layout that combines light and heavy assets in sub-sectors and gives consideration to the present and the future. In particular, efforts have been made to develop green prefabricated buildings, and three prefabricated building industrial parks have been invested and built in Lanzhou New District, Yuzhong and Tianshui, forming a whole industrial chain of prefabricated buildings integrating investment and financing, scientific research, design, reinforced concrete components, steel structure processing, new wallboard development, construction and installation.

At present, Gansu Jiantou is studying and formulating an implementation plan to implement the "double carbon" strategy and making positive contributions to helping achieve the national "double carbon" goal. At the same time, we are seizing the opportunity of policy superposition, grasping the green and low-carbon development trend of the industry, increasing investment and construction in the fields of traditional construction industry transformation and upgrading, green construction, ecological environment protection, new energy wind power, static transportation, etc., promoting the integration of green development concept into the whole factor, whole process and whole life cycle of engineering construction, and effectively promoting the high-quality development of enterprises.

Han Aisheng, president of Hangzhou Xinzhongda Science and Technology Co., Ltd. said that during the "14th Five-Year Plan" period, the development of the construction industry faced a new situation, which was embodied in the fact that the "double carbon" goal outlined a new path of low-carbon development, the industrialization of construction entered a new stage of development, the fiscal and taxation reform entered a "deep water zone", the industry supervision was continuously strengthened, and the new infrastructure brought huge opportunities for upgrading the track. At the same time, new technologies such as cloud computing, big data, Internet of Things, mobile Internet and artificial intelligence are deeply integrated with the transformation and upgrading of traditional industries. The superposition of new situation and new technology trends determines the new pattern of construction industry transformation.

The transformation of the construction industry will certainly promote the upgrading of enterprise management and project management, and "digitalization" will become the most powerful support for construction enterprises to build new capabilities such as efficient decision-making ability, cost management ability, contract management and control ability, fund risk control ability, industrial tax and financial integration ability, digital construction ability, industrial synergy ability, and technical middle-platform ability. At the same time, enterprise standardization, informatization, refined management upgrading, project management, fiscal and taxation management and digital site management upgrading will become the "hard demand" for the transformation and upgrading of construction enterprises. In this situation, the demand for professional digital technology and products and services that can solve the management pain points and transformation difficulties will gradually increase.

"China Construction Development Forum, High-level Seminar on Carbon Neutralization and High-quality Development of Construction Industry" is a series of meetings, which have been held successively in Beijing and Lanzhou, Gansu. In the later period, the conference will go to other regions, so that more colleagues in the construction industry can make clear the goals of peak carbon dioxide emissions and carbon neutrality through exchanges, recognize the transformation path, and help the high-quality development of industry enterprises.

Science and technology are the foundation of national prosperity, and innovation is the soul of national progress. The Fifth Plenary Session of the 19th CPC Central Committee put forward that "innovation should be the core of China’s overall modernization drive, self-reliance and self-reliance in science and technology should be the strategic support for national development, and the strategy of rejuvenating the country through science and education, strengthening the country through talents, and innovation-driven development should be implemented in depth, so as to improve the national innovation system and accelerate the construction of a strong country through science and technology", and to strengthen the national strategic scientific and technological strength, enhance the technological innovation capability of enterprises and stimulate talent innovation. This is a major strategic decision made by the CPC Central Committee with the Supreme Leader as the core at a new historical height and starting from the overall strategic situation, which is of great and far-reaching significance.

In this context, further deepening the integration of production and education, and promoting the organic connection between education chain, talent chain and industrial chain, and innovation chain are the inevitable requirements and pragmatic measures to improve the national and regional innovation system and promote the self-reliance of science and technology.

The integration of production and education is an innovative form, which can break through the barrier between education and industry, connect the first productive force of science and technology, the first resource of talents and the first driving force of innovation, effectively gather innovative elements of all parties, effectively enhance the ability and effectiveness of scientific and technological innovation, help science and technology to stand on its own feet, and further highlight the core position and leading role of innovation.

Realistically, China has a complete industrial system, strong industrial supporting capacity, and the largest higher education system in the world, but industry and education are still in their own way. There is a lack of benign interaction between industry and education, and the pattern of integrated development has not yet formed. There are "two skins" on the supply side of talent training and the demand side of high-quality industrial development to varying degrees. These problems restrict the ability and level of self-reliance and self-improvement of science and technology, and it is urgent to further deepen the integration of production and education, optimize the allocation of resources, stimulate the kinetic energy of innovation, and provide the source of innovation for realizing self-reliance and self-improvement of science and technology.

To deepen the integration of production and education and improve the quality of innovation

To achieve self-reliance in science and technology, we should not only emphasize the ability of independent innovation, but also emphasize the improvement of innovation quality. It is necessary to put scientific and technological innovation in a more prominent position, take the actual major demand as the traction, deepen the integration of production and education as the starting point, take the reform of system and mechanism as the core, strengthen the integration, integration and fusion of various innovation elements, and strive to achieve more major breakthroughs from 0 to 1.

On the one hand, it is necessary to enhance the innovation ability of colleges and universities. Colleges and universities should seize the opportunity of accelerating the construction of world-class universities and first-class disciplines, promote the cross-integration of basic disciplines and applied disciplines as a whole, support the construction of disciplines that meet the needs of the development of regional traditional advantageous industries, advanced manufacturing industries and strategic emerging industries, strengthen the guidance of the development of innovation ability of colleges and universities, promote the close connection between the innovation supply side of colleges and universities and the demand side of industrial development, build an institutional mechanism for the diversified collaborative innovation of colleges and universities with industries, industries and enterprises, and continuously improve the ability of original innovation, basic innovation, integrated innovation and collaborative innovation.

On the other hand, we should give full play to the role of innovation subject of enterprises. It is necessary to guide enterprises to make full use of the preferential policies related to the integration of production and education through the market mechanism, actively participate in scientific research and technology research and development in colleges and universities, provide the source and element support for scientific research and innovation in colleges and universities, and strive to turn scientific research resources in colleges and universities into fertile land for technological innovation in enterprises. In particular, high-tech enterprises should serve the country and take a long-term view, and joint universities should speed up the breakthrough of key core technology bottlenecks and strive to solve the technical problem of "sticking their necks".

At the same time, we should promote Industry-University-Research’s deep integration. Deploy innovation chain around the industrial chain, guide universities, industries, enterprises and scientific research institutions to form an alliance of integration of production and education, build a science park with integration of production and education, create a space for innovation, and build a pilot base, build a service platform to promote the docking of supply and demand information of production and education, promote the deep integration and integrated development of Industry-University-Research, promote the timely transformation and industrialization of scientific and technological achievements, form a complete chain of basic research, application development, achievement transfer and industrialization, and provide assistance for promoting the upgrading of industrial base and the modernization of industrial chain.

Deepening the integration of production and education and accelerating collaborative education

Talent is the most active and positive factor in innovation activities, and it is inseparable from talent support to achieve self-reliance and self-improvement in science and technology. It is necessary to accurately grasp the new requirements for the cultivation of innovative talents when higher education enters the popularization stage, and integrate the concept of integration of production and education into the whole process of talent cultivation.

First, we must strengthen the strength of the scientific and technological team. Colleges and universities have more than 60% high-level talents and more than 40% academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering. They should make good use of this precious resource, vigorously carry forward the spirit of scientists, focus on important disciplines, innovative directions, and major industrial development needs, implement the system of "revealing the list and taking the lead" in major scientific research projects, increase the introduction and cultivation of strategic scientific and technological talents, leading scientific and technological talents and innovative teams, build a new highland where innovative talents at home and abroad can gather, and provide talent guarantee for scientific and technological self-reliance.

The second is to strengthen the cultivation of innovative talents. Guided by the needs of economic and social development, we should grasp the new requirements of the new development pattern for personnel training, deepen the structural reform of the supply side of human resources, improve the dynamic adjustment mechanism of professional and industrial development in colleges and universities, build a professional system that closely connects with the industrial chain and innovation chain, improve the top-notch personnel training system of basic disciplines, and optimize the level and type structure of personnel training.

The third is to build a long-term mechanism for school-enterprise cooperation. The key is to fully mobilize the enthusiasm and initiative of enterprises to participate in the integration of production and education, strengthen policy guidance, encourage the first attempt, improve the integration of production and education, the collaborative education mechanism between schools and enterprises, deepen the reform of education and teaching and the innovation of training mechanism, and promote the docking of supply and demand and process reengineering by means of professional co-operation, textbook co-editing, teacher co-education, platform co-construction and resource sharing, so as to jointly cultivate high-quality workers and innovative talents.

Strengthen system governance by deepening the integration of production and education

The integration of production and education is a process of multi-subject resource allocation and reconstruction. It is necessary to innovate the integration mechanism of production and education with systematic concept, deepen the reform of science and technology system, and form an innovative community of mutual benefit.

In terms of organizational promotion, we will make overall plans to promote the pilot projects of cities, industries and enterprises with integration of production and education, strengthen the role of cities in carrying capacity, industry aggregation and enterprises in classification, and build distinctive pilot projects and regional innovation systems for integration of production and education. All localities need to strengthen the organization and leadership of the integration of production and education, adjust and optimize the layout of higher education according to the needs of economic and social development, accelerate the development of new research universities, improve the science and technology planning system, major project management model and sustained and stable investment mechanism, clarify the functional orientation of innovative subjects such as universities, enterprises and scientific research institutions in the regional innovation system, and make overall arrangements for basic research and key core technology research.

In terms of integration and sharing, it is necessary to improve the modern school management system and modern enterprise system, follow the market mechanism and the law of value, innovate the organizational form and operation mechanism, promote the deep integration of resources, personnel, technology, management and culture, realize the docking of "needs" and "capabilities", form an ecological system of two-way interaction and integrated transformation between "production" and "education", and expand the breadth and depth of the integration of production and education.

In terms of incentive evaluation, all localities should continue to deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, create a first-class business environment and innovative ecology, and comprehensively use fiscal, taxation, investment, finance, land, price and other incentive policies to benefit enterprises, universities and other participants in the integration of production and education; Education authorities need to improve the performance evaluation system of colleges and universities and guide them to actively participate in the integration of production and education; Colleges and universities should reform and improve the teacher classification assessment system, take scientific and technological innovation and achievement transformation as an important basis for talent evaluation, job title evaluation, achievement award and income distribution, and fully stimulate and release the innovative potential of scientific and technological talents.

(The author is a special researcher at the Theoretical System Research Center of Socialism with Chinese characteristics, Fujian Province)