[car home News] Recently, if you search for the word "sagitar" on the Internet, a series of keywords such as "suspension fracture" and "patching" will come into your eyes. Online, sagitar car owners in many cities in China also gathered at the door of Volkswagen 4S shop to collectively defend their rights. What makes the Volkswagen brand be pushed to the forefront again? On October 17th, Volkswagen released a sagitar/beetle recall announcement (Click to learn about the latest progress of announcements and recalls.), and its "arrogant" handling method completely angered the owners. What are the doubts about the whole recall? What is the truth of suspension fracture? How do car owners want to solve the problem? What should I do next? Many questions are waiting for us to seek answers.

● The whole story of sagitar recall:

In the first half of 2014:After sagitar, the trailing arm fracture of suspension was exposed by the media.

April 2014:Rear independent suspension sagitar real vehicle exposure. (Click to view details)

May 2014:Sagitar equipped with independent rear suspension was quietly launched in 4S shop, completely replacing non-independent rear suspension models. (Click to view details)

July 22, 2014:FAW-Volkswagen issued a statement that "sagitar rear suspension problem is a case", saying that it is not a design and manufacturing problem. (Click to view details)

August 2014:The General Administration of Quality Supervision, Inspection and Quarantine launched a defect investigation on sagitar rear suspension, and FAW-Volkswagen expressed its full cooperation. (Click to view details)

On October 17, 2014:FAW-Volkswagen announced the recall of 563,605 sagitars, and the reason for the recall was not announced. The solution was to install metal linings. (Click to view details)

On October 24th, 2014:Volkswagen held a communication meeting to show the metal lining board, emphasizing that the reason for the fracture of the trailing arm was that all vehicles had been hit, and the suspension after sagitar was absolutely safe. (Click to view details)

On October 26th, 2014:Volkswagen announced that it will provide a 10-year guarantee for the sagitar coupled rod rear suspension, provided that there are problems in the normal driving condition. (Click to view details)

November 1, 2014:The General Administration of Quality Supervision, Inspection and Quarantine requested FAW-Volkswagen to further submit technical demonstration materials for the recall measures. (Click to view details)

　　Judging from the development of the recall of FAW-Volkswagen Sagitar, there are many doubts and problems to be solved. What is the real reason for the fracture of the trailing arm of the suspension after sagitar? As the public said, is the coupling rod rear suspension equipped with sagitar safe? Can a piece of lining really solve all the problems? Can the recalled sagitar replace the independent rear suspension? On the above issues, many industry professionals and experts have expressed their views before, and we have also talked with technical experts in the industry to find the real answer to the question:

● Looking for the truth behind the recall:

1. What is the real reason for the fracture of the trailing arm of the suspension after sagitar?

Announcement of Volkswagen sagitar recall issued by AQSIQ.

　　Judging from the public recall announcement on the website of the General Administration of Quality Supervision, Inspection and Quarantine, it did not clearly indicate the reason for its recall, which was very rare in previous automobile recall announcements. In addition, regarding the fracture of the trailing arm of the sagitar rear suspension, Volkswagen China executives have repeatedly stressed that "the new sagitar equipped with the coupling-rod rear suspension may cause the trailing arm of the coupling-rod rear suspension to bend if the rear side or rear side has been impacted. If it is not repaired, it may cause the trailing arm of the coupling rod rear suspension to break. " That is, if the vehicle has not experienced an impact, the rear suspension of the vehicle will not break. However, can the current public official explanation stand?

　　Not all sagitars with rear trailing arm fracture were "hit" from the rear.

　　We found in CCTV’s report on October 17th that a sagitar owner in Shaanxi broke the trailing arm of the rear suspension while driving at a speed of 30km/h.. When he went to the 4S shop for maintenance, the other party told him that the cause of the longitudinal arm fracture of the rear suspension of the vehicle was an accident that happened a week ago. According to the owner, the accident only happened when someone else backed up, and the wheel rubbed against the front of the wheel, not being violently hit.

"Screenshot of Shaanxi sagitar owner’s rubbing reported by CCTV"

"Screenshot of Shaanxi sagitar longitudinal arm fracture reported by CCTV"

　　Having said that, we can’t help asking, how big a collision can cause the rear axle to break? In response to this, FAW-Volkswagen said in response to CCTV that "the possible reasons for the injury of the trailing arm of the coupling-bar rear suspension include that the vehicle has experienced rear or rear impact before, such as serious traffic accidents such as being rear-ended, or violent impact caused by unreasonable reversing speed crossing the shoulder, etc.". However, from the reasons given by Volkswagen, the impact on the sagitar owner’s vehicle in Shaanxi is obviously not within the scope described by Volkswagen officials. If, as the owner said, it is just a small rub between cars, then the fracture of the trailing arm of the suspension is by no means caused by this.

　　In addition, there are some vehicles that have no collision at all, but the trailing arm of the rear suspension is abnormal. According to Investor News, Mr. Xu from Zhejiang bought a 2012 1.4T manual luxury sagitar on July 1, 2013. On August 17 this year, when Mr. Xu inspected the vehicle, he found two cracks in the right trailing arm of the rear suspension, accompanied by paint peeling.

　　Later, on the morning of August 19th, it received a return call from FAW-Volkswagen Customer Service. The customer service explained the reason why the trailing arm of the rear suspension of the new sagitar was broken, saying, "When the new sagitar is hit in the side or rear, the rear suspension will crack, and it will break after driving. If it is not hit, it will not affect its use." When he questioned FAW-Volkswagen customer service that his vehicle had not been hit in any direction and why there were cracks, the customer service asked Mr. Xu to go to the 4S shop to check the vehicle. (Click to view details)

　　According to the above-mentioned media reports, the car owners involved stated their views, and it can be found that not all sagitars with broken rear trailing arms were "hit" as defined by the public authorities. In addition, at present, the definition of "impact" that leads to the fracture of the trailing arm of the rear axle is more general and needs a more detailed and scientific definition. For consumers with normal driving experience, the slight rubbing in CCTV videos can’t be equated with the degree of "collision", not to mention consumers who haven’t collided in any direction, and they are puzzled and dissatisfied with the public’s explanation.

　　Technical expert: Volkswagen’s view that the trailing arm of the rear suspension breaks only after the car is hit is not valid.

　　With relevant questions, we also talked to a professor from the Department of Automotive Engineering of Tianjin University of Science and Technology. The other party said that the rear suspension used by sagitar is commonly known as torsion beam suspension, which belongs to a non-independent suspension. The torsion beam used in sagitar is a special type of torsion beam structure, and its torsion beam basically coincides with the rear axis, that is, there is basically no torsion arm, which leads to the fact that when one rear wheel jumps, the role of the torsion beam in bearing torsion is greatly reduced, so that the longitudinal arm bears more force, which may be the reason for the fracture of the longitudinal arm of the rear axle of sagitar.

　　Not only that, we also consulted an expert who specializes in chassis research and development in a large domestic main engine factory. He said that unless the vehicle is hit by a very serious rear impact, it is unlikely to hit the rear axle, especially a sedan like sagitar. If it is impacted from the rear side, the thrust rod is the main lateral force in the sagitar rear suspension. According to the photos of the actual case exposed by the owner, the push rod and the rubber bushing inside are intact, so it can be concluded that these cars with broken trailing arm of rear suspension have not been hit by too much side impact.

　　According to experts, the trailing arm is made by steel stamping. This material has good toughness. Even if there is a little plastic deformation, it should not lead to cracks. From the shape of the fracture surface of the trailing arm, it should belong to fatigue fracture, not impact fracture.

　　From the point of view of the above experts and experts, it is obviously unreasonable for the public to say that "the trailing arm of the rear suspension will break only in the case of impact". So is the fracture of the trailing arm of the suspension after sagitar a product defect?

2. Is the fracture of the trailing arm of the sagitar suspension a product defect?

　　Judging from the recall announcement issued by Volkswagen and the information released by the public’s official communication meeting, Volkswagen officials have never admitted that the recalled sagitar suspension itself has defects and always stressed that the product is safe. However, when the editor linked the "persistence" of the public official with its "actual behavior", he was puzzled.

　　A recall announcement has been issued, and there is no doubt about the nature of the defective product.

　　According to the definition in "Regulations on the Management of Defective Automobile Product Recall", manufacturers need to organize the recall of defective automobile products only when the sold automobile products are defective. Then, since the Volkswagen official believes that there is no problem with the product, why should we take the car recall process? What exactly is this recall? Up to now, the public official has not given a response to this.

　　Volkswagen quietly changed the independent suspension for sagitar, giving a loud slap in the face of the argument of "coupling rod safety"

In April this year, car home reported the sagitar real car photo with independent rear suspension.

　　In addition, it is doubtful that since April this year, Volkswagen has silently changed the sagitar in production from the original coupling rod rear suspension to a multi-link rear suspension. I would like to ask, if the rear suspension design of the recalled vehicle is absolutely safe, then why should the Volkswagen official make changes for the models in production? In my opinion, Volkswagen’s behavior of quietly launching the sagitar of the rear independent suspension undoubtedly gave itself a loud slap in the face of the argument of "coupling rod safety".

　　Expert opinion: the design of sagitar coupling rod rear suspension is flawed, and "absolute safety" is untenable.

　　However, on the technical level, the technical experts we talked to also emphasized that the trailing arm is mainly subjected to torsion, tension and thrust, while the longitudinal force is not enough to break it, that is to say, the main reason for breaking the trailing arm is probably the alternating stress caused by twisting the trailing arm back and forth, and bearing the alternating stress represents that the component has defects in the early stage of design.

　　In addition, in the structural design of the trailing arm, we learned from technical experts that the trailing arm structure on the rear suspension of torsion beam is generally tubular, while the recalled sagitar uses sheet. In contrast, the trailing arm with tubular structure has stronger torsion resistance. From the design of Golf 7 and New Ming Rui, which are also equipped with torsion beam rear suspension, it is obvious that Volkswagen has made more reasonable and targeted adjustments to the suspension structure while the platform has evolved.

　　Song Jian, a professor in the Department of Vehicle Engineering in Tsinghua University, also said in an interview with CCTV, "Generally speaking, a shaft will not be broken if it bumps slightly, but it will be broken if it is slightly scraped. This is unreasonable. That is, if the collision is not very strong, it will break. This should be a problem of design or manufacturing, and it should not be attributed to the problem of using conditions. "

　　Of course, is the fracture of the trailing arm of sagitar’s coupling rod rear suspension a product defect? Judging by common sense, the General Administration of Quality Supervision, Inspection and Quarantine needs to give a final conclusion. However, judging from the definition of "recall" in the recall management measures, the "self-behavior" of the public and the judgment of technical experts, at least sagitar’s coupled rod rear suspension cannot be called "absolute safety".

Third, what are the public’s solutions?

　　Next, let’s take a look at the public official recall solution. The recall measure proposed by Volkswagen is to install a metal liner on the trailing arm of the recalled vehicle, but before that, Volkswagen said that it would also test the vehicle to decide the next treatment.

"The accessories in the picture are the measuring tools and linings used in this recall (picture from Weibo)"

　　1. Make maintenance specifications, and replace the vehicle with a new coupling rod rear suspension for the vehicle with bending tolerance out of range.

　　According to the official of Volkswagen, after-sales vehicle maintenance specifications have been formulated and published, and all global Volkswagen brand dealers should use such vehicle maintenance specifications. For example, dealers must use special detection tools to detect the bending of trailing arm. If it exceeds the normal tolerance by 2 mm, a set of coupling rod rear suspension will be replaced.

　　2. Install the safety metal liner for the normal suspension.

　　Having said that, you may have to ask, what if it is within the normal range of public official testing? According to the recall announcement, authorized dealers of FAW-Volkswagen Automobile Co., Ltd. and Volkswagen (China) Sales Co., Ltd. will install metal linings for vehicles within the recall scope free of charge to eliminate potential safety hazards. Volkswagen claims that the metal lining will increase the critical longitudinal load of the suspension. If the trailing arm of the rear axle breaks, the metal lining can ensure the driving stability of the vehicle and make a continuous warning noise to remind the owner to repair it.

4. Can the installation of metal lining plates eliminate potential safety hazards?

　　Although the public has vowed that the installation of metal linings is double insurance, we depend on the question, since the longitudinal arm of the rear axle has been broken, can a metal plate really eliminate hidden dangers and ensure that the vehicle can continue to drive safely when it breaks? The answer given by technical experts seems to be different.

　　Technical expert: the metal lining board has a strengthening effect, but there are still potential safety hazards.

　　After watching the official recall video of Volkswagen, the chassis and suspension technical experts of a main engine factory said that the metal lining provided by Volkswagen recall can fit the rear axle trailing arm well, which means that it can really increase the strength of the rear axle trailing arm. However, it is difficult to achieve the effect of strength superposition only by fixing the metal liner with the longitudinal arm of the rear axle by bolts. When the trailing arm of the rear axle is broken, the bolt connecting the metal lining plate is dislocated, the pre-tightening torque fades, the stress on the bolt increases and it is possible to break.

　　In addition, although the metal liner can indeed increase the strength of the trailing arm of the rear axle, its suppression of the deformation of the trailing arm is likely to cause the stress on the trailing arm of the rear axle to be transferred to other parts, including the welding seam at the rear of the frame or the rear axle body, which may bear the transferred stress. If the designed stress intensity of these parts is not enough, it may be damaged.

　　In addition, at present, Volkswagen’s recall announcement and Volkswagen’s official statement that the metal lining plate can ensure the safe driving of the vehicle when the trailing arm of the rear axle is broken have not restricted the driving state of the vehicle. We believe that the public is probably not sure what the limit of this metal liner can bear when it breaks, so if so, it is difficult to eliminate the safety hazard by installing the metal liner.

5. Can it be replaced with an independent rear suspension? What other solutions are there?

　　As we have mentioned above, at present, sagitar and Beetle in production have been replaced with multi-link independent rear suspensions, and the important reason why the owners are dissatisfied with the recall solution given by Volkswagen is why the recalled vehicles can’t be improved like the new sagitar and Beetle at present, but the lining plate is added to the original suspension.

　　The public has answered this question many times. On August 28th, we asked FAW-Volkswagen about the sagitar independent rear suspension, and the question we got mentioned whether the multi-link independent rear suspension could be replaced. The other party replied that the rear suspension was complicated in structure and could not be replaced after leaving the factory. Dr. Joerg Heuer said at the media communication meeting that it is not recommended to replace the multi-link independent rear suspension by himself because there is no guarantee for the owner.

　　From the latest explanation and the fact that sagitar in production has replaced the independent rear suspension, we guess that all the vehicles currently in the recall range are eligible for replacing the independent rear suspension. To this end, we also verified the technical experts.

　　Technical expert: Independent rear suspension can also be replaced after leaving the factory/original accessories and fine adjustment are required.

　　The explanation given by technical experts is that it is indeed feasible to replace the multi-link independent rear suspension. At present, there are many shops selling multi-link independent rear suspension matching Sagitar on Taobao. If it is guaranteed to be the original parts, Sagitar, which is currently within the scope of recall, can be installed, but it is not recommended for the owner to replace and install it himself.

　　Because, when the manufacturer designs the vehicle, there is a specified pre-tightening torque for the bolts connected to each component of the suspension system. If the pre-tightening torque of the bolts is wrong when you install the vehicle, it may affect the handling and comfort of the vehicle. At the same time, if the multi-link independent rear suspension you install is not the original accessories, there may be potential safety hazards.

　　Technical experts think a better solution:

　　In addition, the technical experts also gave another solution. The manufacturer can optimize the structure of the existing coupled rear suspension, re-launch an "enhanced version" of the coupled rear suspension, and replace the recalled vehicle after the durability test is confirmed to be safe, instead of installing a liner on the trailing arm of the existing suspension as it is now.

　　Summary:
　　From a series of public announcements and communication meetings on sagitar, there are many doubts about the reasons for the fracture of the trailing arm of the rear suspension and the rationality of the solution, and no convincing explanation and demonstration have been given. Combined with the cases exposed by the media at present and the in-depth analysis of technical experts in the industry, the reasons for the fracture of the trailing arm of sagitar all point to product design defects, and the solution of installing metal linings is undoubtedly a scratch, which cannot fundamentally eliminate this safety hazard. In the face of this situation, what do car owners within the scope of this recall think? Next, let’s take a look at the real voices of car owners.

● What do car owners think?

　　In response to this mass recall, car home Research Center conducted a questionnaire survey on sagitar-certified car owners in car home Forum.A total of 412 car owners within the recall range received feedback.：

◆ Does everyone’s vehicle have a rear suspension trailing arm fracture problem?

　　From the survey results, more than half of the owners’ vehicles have not been abnormal at present, and another 28% owners said that their vehicles were abnormal, and 2% owners reported that their vehicles had broken the trailing arm of the rear axle.

◆ What do you think of Volkswagen’s recall of sagitar?

　　93% of the respondents believe that the recall of Sagitar by Volkswagen cannot solve the fundamental problem, and only 1% of the respondents believe that the problem can be completely solved to make the vehicle safer. This shows that Volkswagen’s recall did not satisfy the car owners.

◆ Do you agree with the handling of this recall?

　　98% of the respondents disapproved of Volkswagen’s handling of installing metal linings for recalled vehicles. It can be seen that the vast majority of car owners interviewed do not believe that an ordinary liner can ensure the safe driving of the vehicle when the trailing arm of the rear suspension is broken.

◆ What solution do you want?

　　Judging from the solutions in the questionnaire, users choose to replace the multi-link independent rear suspension for vehicles within the recall range, followed by returning the vehicle and economic compensation. It can be seen that most car owners hope that their vehicles can be replaced with the same multi-link independent rear suspension as the models in production after the recall.

◆ What are you going to do with the vehicles?

　　Regarding how the recalled car owners will handle their own vehicles, the respondents chose to sell their own vehicles the most, followed by replacing the multi-link rear suspension at their own expense. In addition, respondents chose to defend their rights and install linings in 4S shops to continue to use them.

　　From the statistical results, we also see the helplessness of users. After all, many car owners still like their cars, and the value of cars will probably depreciate because of the recall at this time, which is why less than half of users choose to sell their own cars. However, Volkswagen can’t give consumers a satisfactory recall handling method, which is why 22% of the respondents can only be forced to consider replacing the multi-link rear suspension at their own expense.

◆ What do you think of the 10-year warranty of the rear suspension provided by Volkswagen?

　　From the results, the vast majority of respondents believe that the so-called 10-year warranty can not completely solve the problem of the current vehicle rear suspension. Among them, 44% of the respondents still can’t eliminate their worries, and the other 54% of the respondents think it is meaningless. From this point of view, these users mostly disapprove of the recall solution, and then think that even if the manufacturer provides a 10-year warranty, it will not help the safety of the vehicle itself. In the words of a car owner, there is a real problem with the rear suspension, and life is threatened. What is the use of replacing the tube for free if it is broken?

◆ Will the image of Volkswagen brand be reduced in everyone’s mind through this recall? Will you continue to consider Volkswagen’s products when changing cars?

　　From the results, 97% of the respondents believe that the image of Volkswagen brand in their own minds has been reduced through this recall. This proves that the recall, Volkswagen can not be recognized by users in terms of attitude or handling methods, which directly affects the image of Volkswagen brand in the eyes of users. At the same time, 76% of the respondents will not consider Volkswagen’s products in the future. In addition, 20% of the respondents choose to see the development afterwards before deciding whether to consider Volkswagen’s products in the future.

　　Judging from the results of the questionnaire, everyone is very dissatisfied with the solution of Volkswagen’s recall. In addition to installing metal linings according to the official recall process, there are also consumers who are prepared to replace the independent rear suspension by themselves, or continue to defend their rights and return the car without accepting the recall. So what exactly should we do? Are you going to the 4S shop to install the lining board? Or seek other ways to safeguard their own interests? Let’s discuss it together.

● What should car owners do?

　　Judging from the feedback we have received from the recalled car owners, we mainly want to solve the problem by installing metal linings according to the official process, replacing the independent rear suspension by ourselves, selling cars and continuing to protect rights. Let’s also analyze the rationality of these solutions one by one.Of course, car home also suggested that the majority of car owners, no matter which plan they want to take, butYou must go to the 4S shop for inspection first, because only in this way can you know if there are hidden dangers in your car..

◆ Waiting for the evaluation result of AQSIQ.

　　If you are not satisfied with the solutions currently given by the public, you want to continue to defend your rights or seek new solutions. Then the editor suggests that you can wait and see again. Because the person in charge of the defective product management center of the General Administration of Quality Supervision, Inspection and Quarantine said on November 1 that the General Administration of Quality Supervision, Inspection and Quarantine has evaluated FAW-Volkswagen’s recall measures to eliminate defects in response to consumers’ response to Volkswagen’s recall measures, and will conduct demonstration and analysis by means of real vehicle tests. Therefore, car owners can now rely on the intervention of relevant state departments to determine the nature of the recall and get a reasonable solution.

◆ Install metal lining plate

　　If you think Volkswagen’s solution is feasible and want to enjoy the 10-year warranty of the rear suspension provided by Volkswagen. Then you can go to the 4S shop for testing first, and then install the metal lining plate.

More exciting videos are all on the car home video platform.

　　However, there are still two uncertainties in this choice. First, as mentioned above, there are still hidden dangers in this solution, and the official has not given an explanation of how the owner should operate if the trailing arm breaks after installing the liner.Based on the advice given by technical experts, we hope that you can regularly observe whether there is any abnormality in the rear suspension of the vehicle. If there is abnormal noise in the rear suspension during driving, you should avoid fast driving in bad bumpy road conditions and avoid high-speed driving and high-speed cornering, because similar behaviors may cause the metal liner to break or fall off. In addition, if you find that the trailing arm of the rear suspension is broken or abnormal, please try to keep driving in a straight line, slow down and seek help..

　　Secondly, regarding Volkswagen’s policy of offering a 10-year warranty for the rear suspension of recalled vehicles, the Public Relations and Communication Department of audi ag (China) said that this service object is sagitar equipped with the coupling rod rear suspension. The service content is to provide maintenance guarantee for the problems of the coupling rod rear suspension of these vehicles under normal driving conditions. However, we have noticed that the premise of enjoying the 10-year warranty is that the vehicle should be in a "normal driving" state, and how to define this? We consulted the public official about this, and before the deadline for publication, the other party has not yet replied. Therefore, when you communicate with 4S stores, you need to ask this point in detail to reduce the risk of not being able to obtain the warranty in the future.

◆ Replace the independent rear suspension by yourself.

　　Judging from the results of consulting technical experts and maintenance experts at present, it is feasible to buy and find relevant repair shops to replace the multi-link independent rear suspension, but the official maintenance parameters of Volkswagen are needed to be adjusted during installation, otherwise there will be hidden dangers. In addition, it is uncertain whether the multi-link independent rear suspension purchased by ourselves is a spare part produced by a qualified Volkswagen supplier, and at the same time, it is impossible to enjoy the 10-year warranty of the suspension and the vehicle warranty provided by Volkswagen. Therefore, we suggest that you’d better not replace the independent rear suspension yourself to ensure safety.

"There are many merchants selling sagitar multi-link independent rear suspension assembly on the Internet, and it is difficult to verify whether it is the original product."

◆ Request to return the car/sue for rights protection

　　Many friends want to return the car. At present, there are five preconditions in the national automobile three-guarantee regulations, and all of them can be returned. However, judging from the current sagitar situation, we can’t meet the conditions, so we can’t ask the manufacturer to return the car according to the regulations for the time being.

"sagitar car owners’ rights protection picture"

　　Although it is difficult to return the car, the owner can consider taking legal action to protect his rights. Some lawyers said that consumers can first negotiate with the enterprise after the purchased goods have problems. If the two sides can reach an agreement, that is, if the settlement cannot be resolved through consultation, consumers can complain to the AQSIQ or the consumer association, and these units will come forward to coordinate to see if the problem can be solved smoothly. If not, they can only take the litigation route and sue the court to demand the enterprise to compensate for the losses. However, this involves the problems of proof and high cost of proof.

　　Although Article 23 of the new Law on the Protection of Consumers’ Rights and Interests in People’s Republic of China (PRC) clearly stipulates: "If a consumer finds a defect within six months from the date of accepting a commodity or service, and a dispute arises, the operator shall bear the burden of proof on the defect." However, many car owners have bought their cars for more than six months, so the cost and responsibility of proof need to be borne by the owners themselves, which consumes a lot of financial, material and energy. We suggest that you should consider it carefully if you intend to take the way of litigation to protect your rights.

◆ Ready to sell cars

　　After the sagitar recall began, it also had an impact on the price of sagitar used cars. According to the sales staff of used cars, the price of new sagitar used cars has dropped by an average of 3,000-4,000 yuan compared with that before the recall, and the price decline is likely to last for a long time. If you sell your car now, you may lose money. As the AQSIQ has begun to evaluate the rationality of the Volkswagen recall measures, if the appraisal department thinks it is unreasonable, the solution given by the manufacturer will be further changed, and it may develop towards "ideal", so we suggest that you don’t sell the car for the time being, and you can make a decision after watching the development of the situation.

● Summary:

　　We have seen that Volkswagen has never admitted that there are problems with its products throughout the recall. However, through the analysis of experts from all sides and Volkswagen’s behavior of replacing multi-link independent rear suspension for new cars in production, it is shown that the recalled sagitar rear suspension probably does have design defects. However, the public has always reiterated that their design is problem-free and very safe. This kind of shirking responsibility and arrogance is regrettable.

　　Volkswagen not only shirked its responsibility, but the recall solution it provided still seems to have hidden dangers. Under the current development, the owners who are within the scope of the recall can only be forced to accept the Volkswagen solution, which also makes the owners of the recalled vehicles feel deeply helpless and helpless. We can’t help but wonder if Volkswagen’s attitude towards a world’s largest market with a sales volume of 3.271 million vehicles in 2013 is too casual?

　　As consumers, we should calm down and think about what kind of brand we can trust. It should be the enterprises and products that attach importance to our consumers’ brands and put consumers in the most important position while pursuing profits. For the public, it is time to calm down. Don’t be carried away by the enthusiasm of consumers in China. There is a famous saying in China that water can carry a boat and overturn it. Consumers can lift you up and make you fall. (Text/car home Zhang Ning/Qi Tianxiang)

　　Read more

　　Sagitar recall: AQSIQ will evaluate the recall measures
　　http://www.autohome.com.cn/news/201411/847068.html

　　CCTV News:On July 14th, the Central Radio and Television General Station’s "International Sharp Review" published an article entitled "Where is America’s technological hegemonism going?", which was reprinted by many overseas media.

　　From July 14th to 15th, Facebook account of Radio LCF in France, RADIOWE website in Italy, Daily Morning News website in India, Facebook account of Global Radio in Jordan, American Business News website, American Business Daily website, Chinese PT portal, Chinese Headline APP, Portuguese New Newspaper APP (Facebook account, Twitter account), European Union Chinese website, Canadian Business Daily website, West Africa online website, Africa Times website, Greek China website, etc. On July 16th, Hong Kong Ta Kung Pao published this comment. The main reports are as follows:

　　The Central Radio and Television General Station published a commentary entitled "International Critical Review: Where is the Technological Hegemonism of the United States going". The article points out that the United States is recognized as a powerful country in science and technology in the world, and its scientific and technological innovation is in an all-round leading position. Even in the fields that the United States thinks are most threatened by competition in the near future, such as information and communication, artificial intelligence, biomedicine, etc., its dominant position in scientific and technological innovation is unparalleled in the short term. However, recently, with the help of trade disputes, the United States unilaterally adopted a series of measures to restrict the scientific and technological exchanges and cooperation between China and the United States, and issued a report on How China’s Economic Aggression Threatens the Technology and Intellectual Property Rights of the United States and the World. Subsequently, it passed a bill to tighten the investment rules of foreign enterprises in the United States, and even used core technologies to restrict other countries, at the expense of the "Cold War", which fully demonstrated the behavioral characteristics of technological hegemonism.

　　According to the article, at present, American technological hegemonism is mainly manifested in the following aspects: First, using core technologies to suppress potential competitors and obtain high profits. The second is to interfere with normal market competition on the grounds of national security, protect core technologies and markets, and undermine fair market order and investment. The third is to restrict the export of high-tech products from other countries to the United States by means of tariffs, and suppress the development of high-tech industries in other countries.

　　The article points out that for a long time, the United States has firmly grasped the dominant position of core technology in the global division of labor system and occupied the high end of the global value chain. Under the framework of international rules, it is inevitable to maintain its own technological leading edge. Even though American multinational companies have set up many joint ventures, invested in R&D and even acquired many foreign enterprises, they still maintain this advantage. In this case, even if the United States loses its advantages in some areas, it cannot be considered that security is threatened. If this logic is followed, other countries can say that there is no "security" at all.

　　The article further points out that, unfortunately, out of consideration of its own economic and social problems, the United States government has taken unilateral measures to limit the outflow of technology, block and stifle the technological progress of other countries, and has acted in its own way, coercing others with technology to achieve its own goals. In fact, it is technological hegemonism, and choosing the wrong prescription will inevitably lead to serious consequences.

　　First, the world technology and trade disputes caused by unilateral technological hegemonism have a great negative impact on global technological progress and international economic development, which may cause the retrogression of global economic development and bring a shadow to the recovery of the world economy after the financial crisis. Second, ignoring the modern international division of labor system and international rules, taking unilateral extreme actions and undermining the global division of labor pattern is a violation of international rules. Third, it does not respect the needs of technological progress in other countries, leading to its own "isolation" situation. Fourth, ignoring the life cycle of technology and the essential requirements of openness of scientific and technological progress, violating the laws of technological progress, lacking the pressure of technological competition and the motivation of technological upgrading, will eventually lead to the loss of its own motivation for technological progress.

　　The article believes that from the current development situation, the global scientific and technological revolution and industrial transformation are accelerating, and the transfer and diffusion of advanced technology is unstoppable. The essence of innovation is openness. If we treat the means of competition at the enterprise level as a matter at the national level, and take organized actions to limit and block technical exchanges, it will ultimately harm ourselves.

　　The article emphasizes that the huge demand for high-quality economic and social development in China has provided a strong impetus for scientific and technological progress and development. The strength of scientific and technological innovation has been greatly improved through continuous accumulation, and the vitality of innovation and entrepreneurship in the whole society has been greatly stimulated. Of course, the in-depth development of economic and technological globalization has linked all countries in the world into a closer whole. In the ever-changing international competitive environment, the unilateral technical restriction and blockade by the United States is not a good solution to the problem at all, and it is impossible to achieve the goal of restricting the technological progress of other countries. The development of scientific and technological innovation in China is inevitable.

　　Finally, the article points out that there is no doubt that the trend of economic globalization is irreversible, global governance needs further reform, and unilateral hegemonic behavior is contrary to the needs of China and globalization development, and it is impossible to achieve practical results. It is the wise choice of all countries to continue to promote all-round open cooperation, seek development through opening up, promote the deep integration and deep evolution of global value chain, industrial chain and innovation chain, and jointly promote the world’s scientific and technological progress and economic development. Any behavior that violates the laws of economic and technological development and implements technological hegemonism will eventually hit a wall.

　　French Radio LCF Facebook account forwarded on July 14, 2018

　　Italian RADIOWE website forwarded on July 14, 2018

　　India’s "Daily Morning News" website was forwarded on July 14, 2018

　　Jordan Global Radio Facebook account forwarded on July 14, 2018

　　American Business Daily website forwarded on July 14, 2018

　　Chinese PT Portal was forwarded on July 14th, 2018.

　　Portuguese news APP (Facebook account, Twitter account) was forwarded on July 15, 2018.

　　Hong Kong Ta Kung Pao was published on July 16, 2018

Special feature of 1905 film network From the "big bang" summer movies in 2023 to the booming Spring Festival movies in 2024, domestic realistic movies have ushered in a creative upsurge. They reflect real life, pay attention to social issues, and become a modal symbol of China’s new era.

Film is the epitome of society, and society is the raw material of film. In the future, how will the film reflect Jian Zhen, show its ambition and observe the new social development with a positive attitude?

Fu Wei, an associate researcher at the Institute of Sociology, Chinese Academy of Social Sciences, was invited to focus on the "Two Sessions" series "Film and Society".

Great social changes are opportunities and challenges for film development.

Fu Wei believes that China society is undergoing great transformation, which brings great challenges and opportunities for film creation.

On the one hand, the social structure is more complicated, people’s ideas and emotions are more abundant and diverse, and it is more difficult to grasp the pulse of the times and arouse the resonance of Chinese people.

On the other hand, social transformation will lead to more issues and more representative figures and events, which will bring opportunities for film creation to some extent.

Movies are the vane of the social times.

The so-called spring river plumbing duck prophet, the film is a weather vane of the social times. Movies, as an art form, can first capture the changes of social mentality and social emotion.

After the reform and opening up, a number of films focusing on the lives of ordinary people, for example, have been released. In the 21st century, with the massive introduction of foreign films, the vision of film creation has also been broadened. In recent years, movies began to care about China’s story from a new angle, and movies with the theme of "I" appeared one after another, for example, and so on.

Fu Wei believes that this reflects Chinese’s own emotional experience and ideal pursuit under the background that China filmmakers are very concerned about the times. When watching movies, the audience will also project their ideals and values on the protagonist to pay attention to the specific problems encountered in life. This also fully shows that movies can be seen from small to large, which is closely related to everyone’s life.

Realistic movies have become a trend.

In recent years, films based on various social hotspots and realistic issues have become a trend. Among the top ten movies in the box office list in 2023, more than half are realistic movies. Fu Wei believes that there are three main reasons why these works are loved by the audience from the perspective of sociology.

Grasp the important issues. Realistic films focus on important social phenomena in theme. What the film cares about is the fairness and justice that the audience is generally concerned about.

Seize strong emotions. Realistic films can grasp the current social mentality, such as paying great attention to the education and development of children in mountainous areas and conveying the spirit of struggle of ordinary people.

Distinctive expression of Chinese values. These realistic films emphasize the feelings of home and country and the significance of individuals to collective national responsibility. These values are very close to Chinese’s spiritual structure, and it is easier to arouse the emotional resonance of the audience and produce a high-spirited social spirit.

Movies empower society

Movies can reflect the style of an era, and also inspire, guide and change the social mentality. Excellent film works can make the audience find an outlet in complex emotions and regain their courage. At the same time, movies can also attract the public’s attention to major social issues, which in turn will affect and empower society.

Typical is to set off the anti-fraud upsurge of the whole network, which shows that the film has the unique advantage of substituting people into related scenes, and people can feel the harm and risk of telecom fraud in an immersive way.

In addition, films involving major social issues will arouse people’s recognition and consensus on value. The 2024 Spring Festival film focused on "justifiable defense", which caused the audience to discuss the law objectively and fairly. These emotional resonance will form a certain range of social actions to promote the improvement of policies and regulations and promote social progress.

An enterprising era needs excellent film works. From the perspective of sociology, Fu Wei also gave suggestions for the future development of China films:

First of all, filmmakers should be more firm in the people’s position and create works that fit the people. Secondly, in terms of creative ideas, filmmakers should have cultural consciousness and truly understand China society, so as to be able to empathize with Chinese’s joys and sorrows, to explore topics worthy of attention in real social life, and to shape characters and plots that can impress, inspire and lead people.

Palm oil, as an important vegetable oil, comes from the fruit of oil palm trees. With its unique physical and chemical characteristics, this oil occupies an indispensable position in the global food and non-food industries. The extraction process of palm oil is relatively simple, which is mainly obtained by squeezing mature oil palm fruits. Its color is usually red, which is caused by carotene naturally existing in fruits. After refining, palm oil can be divided into different grades and suitable for various application scenarios.

Palm oil is widely used in food industry because of its high stability and wide melting point range. It can be used to make various foods, such as biscuits, cakes, chocolates, instant noodles and so on. Palm oil has a high saturated fatty acid content, which makes it difficult to oxidize at high temperature, thus prolonging the shelf life of food. In addition, palm oil can also be used to produce margarine and vegetable butter, which are very popular in baking and cooking.

Palm oil also plays an important role in non-food fields. It is widely used to make soap, detergent, cosmetics and personal care products. The glycerin content of palm oil makes it an ideal raw material for these products, because it can provide good cleaning effect and moisturizing performance. In addition, palm oil can also be used to produce biodiesel, which is a renewable energy source and helps to reduce dependence on fossil fuels.

Palm oil is widely used in the market. The following is a simple table showing the main uses of palm oil in different industries:

Palm oil production is mainly concentrated in Southeast Asia, especially Malaysia and Indonesia, which together account for the vast majority of global palm oil production. With the increasing global concern for sustainable development, the production and consumption of palm oil are also facing environmental and ethical challenges. Many countries and enterprises are promoting the production and certification of sustainable palm oil to ensure that palm oil production will not have a negative impact on the environment and society.

Generally speaking, palm oil, as a multifunctional and efficient vegetable oil, occupies an important position in the global market. Palm oil plays an irreplaceable role in both food and non-food industries. With the progress of technology and the constant change of market demand, the application prospect of palm oil is still broad, but it also needs to be rationally utilized under the framework of sustainable development.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

Original Chu Shui Marriage and Family Magazine

Author: Chu Shui Editor: Zhang Shuo

Photo: photo network

Source: Marriage and Family Magazine (ID: hunyinyujiating 99)

What kind of psychological mechanism is it to keep the vague memory clear all the time?

In fact, it is also sex, and the feelings are different every time.

Sometimes, we make love with our bodies and feel each other’s breath; Sometimes, we make love with our hearts, which sublimates our feelings …

In a sex, the more intense the emotional experience, the more unforgettable it will be.

Because, in such sex, there is energy flowing.

It is also because such sex can change our hearts.

01

The sex that inspired me.

Sharer: Han Yu

Looking back now, I have never been at any stage in my life, and I can enjoy sex crazily with Sasha as I did when I first got married, not because of the novelty of my wedding, but because of my need.

One day when I came home from work, there were two men’s clothes on the bed. When I was changing clothes, Sasha came over and said, "Honey, try it on and buy it for you!" "

I pushed with a straight face and said, "I don’t need it, just return it!" " Sasha didn’t react for a while and continued to convince me: "It’s not a luxury item at a discount, just try it!"

I just couldn’t get used to Sasha’s grievance, and I suddenly got angry: "Did I say I wanted clothes? I just bought a house at home. Have you thought about so many loans? Are you uncomfortable without spending money! "

The last sentence, I said it seriously, Sasha froze for 3 seconds, and then quickly recovered her calm. Her emotional intelligence has always been high. For example, now, her calmness makes me feel guilty.

I tried to adjust my mood, stepped forward and hugged Sasha slowly. Sasha immediately hold me tight, a second ago was stiff shoulders, immediately relaxed.

On my chest, Sasha’s short hair tickled me, so I carried her directly to the bed …

All the guilt of the previous moment turned into motivation. I sprinted all the way to the finish line without stopping, sweating like rain, and then slowly recovered my calm.

After the event, Sasha was still reluctant to leave, like a naughty child breathing behind me. My heart itched unbearable and I got up to respond to her: "What a soldier!" "

I heard Sasha say in my ear, "In this case, how can we not fight more and more bravely?"

I let go of my guilt, and this time, I was filled with love.

There seems to be no need for any language between us.

When I left her body, all negative emotions such as helplessness, injustice and guilt disappeared, and I had energy again!

My marriage with Sasha is not blessed.

Sasha’s family conditions are superior, and her parents don’t accept her marrying a man who has been married. But I love her, and she loves me.

So, she put aside everything in her hometown in Hangzhou and ran to Shanghai with me to start a business. Before I met Sasha, I felt that I lacked everything. After I met Sasha, I suddenly felt very poor.

It’s a kind of pain that you love her, but you can’t keep her living standard.

But Sasha doesn’t care. She can either walk around the streets with me in high heels like a soldier, or argue with customers who don’t keep their promises completely regardless of the image.

Every progress in our career has her sweat.

When we encounter setbacks, we can always think of sex, because at that time, we especially need each other’s temperature.

Every time I have sex in pain, I feel completely transformed. Although everything in the future is uncertain, at least we still have this moment and each other!

◆ Sex sharing:

If a person’s living standard can be measured by material things, what can sex be measured by? Time? Frequency?

It doesn’t seem to be in tune, and these factors are not enough to describe the wonderful experience brought by a perfect sex.

Because of this, sex has a special incentive effect. It can make us forget the bondage of secular ideas. As long as we feel it with our heart, it can repay you in feeling.

When you truly feel your partner’s needs and treat this intimate relationship with care, you will unconsciously motivate yourself to do better.

This kind of good play will also push you to overcome difficulties and fears in reality, thus changing the status quo.

02

The sex that restored my trust.

Sharer: Linglong

I always feel that my marriage keeps wandering in intimacy and loneliness, and it goes on and on.

Sometimes, looking back at my marriage from a proper distance, I will feel very happy.

However, when you are in it, you often can’t find a sense of existence.

Maybe it’s because two people are too familiar with each other. Many times, I know what he is thinking. I can feel that he is lying to me. Although I don’t know why, my husband looks obviously different when he lies.

Once I worked overtime and called my husband to be caring and attentive. He faltered and said that he was at home, and I knew he was lying. Despite his work, he went home to inspect the post, and he was not there.

I panicked, and all kinds of speculations in my heart.

That night, I couldn’t help but feel it. After several rounds, he was incredibly dripping.

Finally, I cried first because I couldn’t hold my breath. My husband panicked and explained, "I lost the company’s documents, and others helped me find them. I went out to take a trip temporarily!"

It turned out that he just happened to be out, not intentionally cheating. I heard his abnormal tone on the phone, just panic after losing the file.

I shyly plunged my head into my husband’s arms, feeling sorry for my suspicion, and worried that suspicion would deteriorate my relationship with her husband.

At the moment, I cried like a pear flower and threw myself at the initiative. He suddenly came to the spirit, and his ability to show the boat was really first-class.

Under his fierce collision and warm caress, I calmed down, and then I suddenly rushed to the climax.

Those few seconds of excitement washed away all my doubts, and suddenly I felt that I was boring.

I just feel that my husband doesn’t love himself. When I turn around, I find the truest sense of existence in sex. It’s really a struggle!

As soon as I got out of bed, my husband recovered the essence of wood bumps and immediately assumed a look of indifference to anything. The enthusiasm for me seems to be zero in an instant.

In normal times, I would complain that he "burned down the bridge".

However, with previous suspicions, I realized how lovely my husband’s generosity is.

Perhaps, his feelings are really great, but in the most intimate contact, he is sincere and never pretentious.

He is willing to spare no effort to satisfy me and to save my hesitation when I need it most. Maybe, I shouldn’t demand too much from him.

◆ Sex sharing:

Good sex is a catalyst, which allows us to face our inner needs directly.

After human beings invented language, it seems that they have a gorgeous coat, but no one can ignore the most primitive power of sex, which can transcend language!

In the case of Linglong, sex is repairing the boundary of their intimate relationship, dissolving her doubts about this relationship, and bringing the two people closer both physically and psychologically.

This sex, burning a lot of irrational emotional residues, is a cohesive force in a depressed state.

So, it’s unforgettable.

03

The sex that taught me to cherish

Sharer: 澎

What I hate most in this world is Mr. Su’s indifferent expression when he is angry. What I like best is Mr. Su’s sincere, romantic and childlike expression.

Yes, Mr. Su is an emotional person. He always says, "I will lose my temper because I care about you", but can’t you please control it a little?

As far as I can remember, the fiercest quarrel was about buying a house. Mr. Su and I argued endlessly about whether to use the balance of the provident fund to pay the loan or the down payment. He wanted to save interest, and I wanted to make up the decoration fee quickly.

As a result, it was obviously a good thing, but it evoked all our new and old hatreds.

Seeing that Mr. Su kept turning over old accounts, I roared: "Good! I don’t agree, see how you buy it? "

Mr. Su did not show weakness and retorted: "If you have the ability, don’t live if you buy it!"

Seeing that this was the rhythm of kicking me out, I immediately flew into a rage and slammed the door to leave.

All the way, I cried as I walked, making pedestrians keep looking at me.

All I can think about is the footage of myself desperately saving money for buying a house.

Who am I working so hard for? Why can’t I be nice to myself? !

Thinking like this, I found myself hungry, and immediately ran into McDonald’s and bought the latest set meal, plus the most classic snacks.

My stomach is full, and my heart is not so empty. When I think of my morning experience, I don’t feel so sad. think

I think Mr. Su is hungry at the moment, and he is moved by compassion while gloating. I bought the same set meal and took it home. I happened to meet Mr. Su at home. It turned out that he was going out to buy rice.

When he saw the takeaway in my hand, his eyes flashed a little touched, and he took it without saying a word, sitting on the sofa and eating silently.

When I went into the room to change clothes, I was really shocked by the clothes scattered on the bed-while I was away, Mr. Su actually cut my clothes and took it out!

In distress situation, I rushed out of the house, trying to grab Mr. Su’s hamburger.

He took two bites, then took me in his arms and threw away the hamburger, posing as "I want to eat you now".

I’m drunk, too. It’s the first time I’ve been up and down and rolling around on a pile of clothes.

Towards the climax, Mr. Su called my name more than 20 times in a row, as if he was confirming my existence repeatedly, and then accompanied by a sentence "Fuck you!" As an end.

Finally, he sat down on the bed with a wry smile: "Look, I told you I had impulse control disorder! I can’t control cutting clothes and making out. "

I ignored him, and my mood was very complicated.

Strangely enough, in the messy room and in the ups and downs of emotions, I felt a rare impulse from my heart, which was a precious experience that was recovered.

It made me forget the quarrel and the rift in the relationship a few hours ago. It made me ignore the shock when I saw the pieces of clothes. It made our relationship stronger and more complete.

Afterwards, we decided to set aside part of the balance of the provident fund to buy me some new clothes!

◆ Sex sharing:

Some sex with anger is unforgettable because after excitement, some deeper emotions will emerge.

In this unforgettable sex, the feeling of being recovered is so obvious because it helps people to dissolve some low-level emotions, thus inducing high-level emotions.

Sex can not only bring pleasure, but also strengthen people’s care in a pleasant atmosphere. Even anger can be solved when both husband and wife make concerted efforts to improve it.

At this time, sex often becomes a tool to integrate people’s body and mind.

About Author: Marriage and Family Magazine: China emotional help all-media platform, focusing on women’s self-growth and intimate relationship maintenance. Warm and funny, talk to you about love and marriage; Professional rationality, inviting many psychological counselors to answer your emotional confusion; Online and offline, micro-class salon emotional escort. (WeChat/Weibo/Today’s Headline: Marriage and Family Magazine)

Original title: "Why did that sex make you so unforgettable?"

Read the original text

　　CCTV News:According to the website of the Emergency Management Department on April 10th, recently, the Emergency Management Department, together with the Ministry of Industry and Information Technology, the Ministry of Natural Resources, the Ministry of Housing and Urban-Rural Development, the Ministry of Transport, the Ministry of Water Resources, the Ministry of Agriculture and Rural Affairs, the Health and Wellness Commission, the Bureau of Statistics, the Meteorological Bureau, the Grain and Reserve Bureau, the Forestry and Grass Bureau, the Red Cross Society of China, China State Railway Group Co.,Ltd. and other departments and units, discussed and analyzed the national natural disasters in the first quarter of 2023. In the first quarter, natural disasters in China were mainly drought, wind and hail, low temperature freezing and snow disaster, and floods, earthquakes, geological disasters, sandstorms and forest and grassland fires also occurred to varying degrees. A total of 4.722 million people were affected by various natural disasters, and 39 people died. More than 100 houses collapsed, more than 600 houses were seriously damaged, and more than 38,000 houses were generally damaged; The affected area of crops is 289.8 thousand hectares; The direct economic loss was 2.55 billion yuan.

　　The main features of national natural disasters in the first quarter are:

　　First, there is a continuous drought in winter and spring in southwest China, and the drought is heavier than the same period of last year.

　　Since the beginning of this year, the precipitation in most parts of southwest China has been less than 20% compared with the same period of normal years. Coupled with the high temperature in the same period, the drought in Yunnan, Guizhou, Sichuan and Chongqing has developed rapidly, and the agricultural production and urban and rural water supply in the local hilly areas have been affected to some extent, making it difficult for people and animals to drink water. The affected area of crops is 193 thousand hectares, mainly oil crops, vegetables and economic fruits. Due to drought, 970,000 people have been helped, and people with drinking water difficulties are mainly distributed in middle and high altitude mountainous areas. In mid-March, obvious precipitation occurred in Sichuan, Chongqing, Guizhou and other places, and the drought was alleviated to varying degrees. Generally speaking, the drought in the first quarter was heavier than that in the same period of last year.

　　Second, many places suffered from low-temperature freezing and snowstorms, and the avalanche in Linzhi, Xizang caused heavy casualties

　　In the first quarter, there were 12 cold air processes in China, slightly more than normal. Among them, four processes reached the cold wave level. January 13th & ndash; On the 16th, the cold air process was a national cold wave process, which was affected by cooling, rain and snow caused by the cold wave. Chongqing, Yunnan and other places suffered from low-temperature freezing and snowstorm, and the affected area of crops was 10.8 thousand hectares. March 11th & ndash; On the 14th, the temperature in most parts of Henan province plummeted, and heavy snow fell in some areas, resulting in frostbite and reduced production of economic forest and fruit crops, resulting in an agricultural economic loss of 350 million yuan. On the whole, compared with the average value of the same period in recent five years, the direct economic losses caused by low-temperature freezing and snowstorm in the first quarter were obviously lighter. In addition, on January 17th, an avalanche occurred at the exit of Duoxiongla Tunnel on Paimo Highway in Linzhi City, Xizang, and some vehicles and personnel were buried, resulting in 28 deaths.

　　Third, the wind and hail disaster affected the southern region, and sandstorms broke out in the north.

　　1– In February, there was no regional strong convective weather process in China, and Yunnan, Xizang and other places suffered from wind and hail disasters. In late March, the first large-scale strong convective weather process occurred in southern China this year. Strong winds, hail, thunderstorms and short-term heavy rainfall occurred in parts of southern China. More than 30,000 houses in Jiangxi and Fujian were damaged, and some agricultural greenhouses, vegetables and cash crops were affected. In the first quarter, there were six sandstorm weather processes in China, four of which occurred in March. March 19th & ndash; On the 23rd, the strongest sandstorm weather process occurred in the northern region this year, with floating dust or sand blowing in 10 provinces (autonomous regions and municipalities) such as Inner Mongolia, Beijing, Gansu and Xinjiang, and local sandstorms, which had adverse effects on transportation, urban operation and people’s health.

　　Four, a moderate earthquake occurred in the western region, which did not cause great losses.

　　In the first quarter, there were 22 earthquakes of magnitude 4 or above in mainland China, including 6.0– Grade 6.9 once, 5.0– 5.9 twice, mainly concentrated in Xinjiang, Sichuan, Xizang and other places. Among them, the Shaya M6.1 earthquake in Xinjiang on January 30 and Wensu M5.1 earthquake in Xinjiang on February 27, the epicentres were located in sparsely populated areas, which did not cause great disaster losses. On January 26th, Sichuan Luding earthquake with magnitude of 5.6 caused no casualties.

　　Five, the southern region suffered from floods, and geological disasters occurred frequently in central and southern regions.

　　March 20th & ndash; On the 25th, a large-scale heavy rainfall occurred in the southern region, involving a wide range, long duration and heavy accumulated rainfall, and floods occurred in Fujian and Hunan. According to the flood season standard, China entered the flood season on March 24, 8 days earlier than the average flood season for many years. According to statistics, there were 97 geological disasters in the first quarter, mainly small collapses and ground collapses. In addition, on March 16th, the entire frozen reach of the Yellow River opened, and the ice flood season lasted for 108 days, and the ice flood situation was generally stable, and no serious ice flood disaster losses occurred.

　　6. The overall situation of forest and grassland fires is stable.

　　In the first quarter, there were 148 forest fires in China, with 2 people killed and 794 hectares of forest affected. From the time point of view, March entered the high incidence period of forest fires, and 87 forest fires occurred, accounting for 59% of the first quarter; Geographically, forest fires are distributed in many places, paying equal attention to the north and south, mainly in Guangxi, Hubei, Guizhou, Henan, Hebei and other places. There were two grassland fires, one in Gansu and one in Inner Mongolia, and the affected grassland area was about 310 hectares.

Min – Jun Kim

Creative group photo

　　The closing film Camellia of the 15th Busan International Film held a press conference and a media screening in Haeundae, Busan on October 14th. Except for Song Hye Kyo and Jiang Dongyuan, all the other creators of the film appeared, which triggered a news battle for Haeundae.

　　The film Camellia is a short film series jointly created by three famous directors: Jun-hwan Jeong of South Korea, Wei Xi-Shazam Nating of Thailand and Isao Yukisada of Japan. With Busan as the background, the film tells three love stories that happened in the past, present and future.

　　The short film "Iron Push" directed by Wei Xi-Shazam Nating tells the story of a Thai agent disguised as a woman who falls in love with an unidentified local man while performing his duties. The Memory Card directed by Isao Yukisada tells the surreal encounter between a cinematographer and a woman in the camera during the video recording, and the story is full of romantic fantasy. The short film "Love For Sale" directed by South Korean director Jun-hwan Jeong tells the story of a man who is constantly pursuing sincere love in Busan in the future when love memories can be used for trading.

Jiang Dongyuan Song Hye Kyo was absent from the press conference. Director Jun-hwan Jeong named the role after his wife

　　Due to the gathering of two first-line popular artists, Jiang Dongyuan and Song Hye Kyo, the film directed by Jun-hwan Jeong also attracted much attention. Unfortunately, neither of the two leading actors appeared at the press conference that day. According to director Jun-hwan Jeong, he didn’t think about using stars to star in the film before it started shooting. It was just luck that the two stars were able to join in the film.

　　He said that before the filming began, he had heard that the filming just finished in Jiang Dongyuan happened to be free. After the invitation, Jiang Dongyuan expressed his interest in the film and took part in the filming. At that time, Song Hye Kyo, who was filming "The Grand Master" in China, also adjusted the schedule to complete the filming under the kind invitation.

　　It is reported that director Jun-hwan Jeong’s wife, Wen Suli, also made a special appearance in the film, to which director Jun-hwan Jeong explained: "I was thinking of commemorating this film in a special way when I was writing the script. Later, I thought of naming the role after Wen Suli. "

Isao Yukisada, Yoshitaka Yuriko and Xue Jingqiu (from left to right)

Isao Yukisada’s gratitude works repay Busan Yoshitaka Yuriko’s language barrier and make jokes.

　　At the press conference, Director Isao Yukisada told reporters that Busan Film Festival is like his benefactor, because the fact that his film won the prize at Busan Film Festival gave him infinite courage. He also said that he came to Busan to shoot "Memory Card" with gratitude in his arms, and his words always revealed his gratitude to Busan.

　　He also revealed that the heroine in his film is a girl who grew up in Busan before the age of 5, then moved to Japan and returned to Busan 15 years later. This setting is reminiscent of Busan Film Festival, which has gone through 15 years. He also said that he hoped that Japanese people would have a special feeling when they came to Busan, so he showed all the inspiration he got through Busan Film Festival in the film.

　　South Korean actor Xue Jingqiu, who worked with Isao Yukisada, expressed regret that Dong-ho Kim, the producer of the film and the executive chairman of Busan Film Festival, had left office. He said that the film he starred in was the opening film of the 4th Busan Film Festival, and that Chairman Dong-ho Kim, who chose the film at that time, was about to step down after this film festival, which made him deeply touched.

　　Japanese actress Yoshitaka Yuriko revealed an interesting story when she was filming on the set. She said that it was her first time to film in Korea, so she didn’t know Korean at all. Under the "teaching" of her partner Xue Jingqiu, she often made jokes with chickens and ducks, so she was teased by the staff. However, she also said that the cast members are very hardworking and loving, and she also cherishes the memories of this filming.

The professionalism of same-sex kissing in Jin Minjun’s play was appreciated by the partner.

　　Jin Minjun, a Korean actor who cooperated with director Wei Xi, said in an interview that he was very excited that the film he first entered Busan Film Festival was selected as the closing film. He also said that he had been looking forward to performing the works of director Wei Xi, and he finally got it this time.

　　Jin Minjun’s Thai actor Michael Shaowanasai will play a spy disguised as a woman in the film. At the press conference, he praised Jin Minjun’s professionalism, especially the touching kiss between two people in the film. Jin Minjun had no obstacles in shooting and performed very well.

More wonderful pictures on the next page!

The fuel consumption performance of Roewe cars is different due to vehicle types and power types. The average fuel consumption of compact cars in urban roads may be between 7-9 liters/100 kilometers, while the fuel consumption of SUV models may be around 9-11 liters/100 kilometers under urban working conditions due to their large body weight and size. Take Roewe RX5 as an example, its real fuel consumption is about 7-8 liters.

There are many factors that affect the fuel consumption of Roewe:

First of all, advanced engine technologies, such as in-cylinder direct injection, turbocharging and variable valve timing, can improve fuel combustion efficiency and thus reduce fuel consumption. The heavier the vehicle, the more energy it consumes and the higher the fuel consumption. In addition, vehicles with low drag coefficient have small air resistance when driving, and their fuel consumption is correspondingly reduced. Tire specifications, air pressure and patterns will also affect fuel consumption. Wide tires have good grip but large rolling resistance, and proper tire air pressure can reduce rolling resistance.

Bad driving habits, such as sudden acceleration, sudden braking and long idling, will lead to an increase in fuel consumption, while smooth driving, predicting road conditions in advance and reasonably controlling vehicle speed can effectively save fuel. In terms of driving conditions, the fuel consumption of urban congested road conditions is significantly higher than that of highways and other smooth road conditions. Regular maintenance ensures that the engine is in good working condition, and replacing air filters, spark plugs and other components is also helpful to improve fuel economy.

Roewe’s plug-in hybrid models such as D5DMH and WLTC have a fuel consumption of 5.25 liters per 100 kilometers and a comprehensive battery life of 1,300 kilometers. The fuel consumption of D7 DMH is 4.58 liters per 100 kilometers in the state of power loss, and it also sets an ultra-low fuel consumption record of 3.4 liters per 100 kilometers, with a comprehensive battery life of 1,704 kilometers. Its plug-in hybrid system has reasonable working logic and obvious electric drive tendency, which can effectively reduce energy consumption.

236 yuan a set, sold out in 6 hours, the sales reached 20 million … This is the sales data circulating in the market about the theme blind box of "Country Love". Although not everyone has seen the "Country Love" series, this theme blind box has been sought after by many netizens once it was launched. On Weibo, the reading volume of topics related to # country love blind box reached nearly 30 million. "Did you grab Liu Neng?" became a chat-up signal for friends, and the e-commerce APP was opened, and the figure of country love blind box appeared on both the opening page and the home page.

From the original drama series derived from sketches, it has evolved into an explosive IP with a certain national popularity, and the influence of "Country Love Story" in the audience is increasing.The launch of the same blind box not only helped the drama attract more young people, but also brought some new ideas for domestic film and television dramas to create IP derivatives.

"Hometown love" set off blind box fever

Domestic film and television dramas finally have explosive derivatives?

At the beginning of March, the TV series "Country Love", which has been broadcast for 13 seasons, officially entered the game world, and launched a series of blind boxes of "Country Love" including "Five Heavenly Kings" Zhao Si, Liu Neng, Guang Kun, Xiaofeng and Bigfoot for netizens. Among them, the price of a single blind box is 59 yuan, and the price of a set of boxes is 236 yuan. The first batch of blind boxes were sold out in just 6 hours after they were pre-sold, and the topic was raised on social platforms such as Weibo and friends circle.

According to the data released by Youku platform, most of the people who paid for the "Hometown Love" blind box this time were young people. Among them,Buyers under the age of 30 account for nearly 80%, and buyers aged 18-25 account for nearly 30%.. It is worth mentioning that the blind box set contains four blind boxes, but "Liu Neng" is set as a hidden model, and the chance of winning is only 2%. It is reported that due to the high rarity of Liu Neng’s blind box, it is very popular among netizens, and the price of some Liu Neng’s blind boxes once reached thousands of dollars on second-hand platforms such as idle fish.

Since its birth in 2006, the series "Country Love Story" has gone through 15 years and has become one of the longest-lived domestic dramas in the market. An interesting phenomenon is that at first "Hometown Love" was despised by young audiences as "too embarrassing and too rustic". However, after the first launch of the blind box this year, it was young people who paid the bill first. After 15 years of IP precipitation, what are the reasons why the blind box of Hometown Love became popular overnight?

The first is to ensure the stability of the audience of the series, and constantly cultivate the fans of the series with a relatively fixed lineup and style, so as to contribute to the commercialization of IP.. Since the first "Country Love", Benshan Media, a subsidiary of Zhao Benshan, has been the main producer of this series, and "Zhao Jiaban", which brings together many comedians, has also provided a stable creative delivery for this series. "Even after more than 10 years, Xie Dajiao is still the actor Yu Yuexian who wears red gloves and stands at the door of a small shop to sell goods."

At the same time, the 15-year-old "Hometown Love" series still insists on carrying out the "local flavor" style to the end, contributing a lot of top-notch topics. Liu Neng and Zhao Si in the play have become familiar roles in film and television dramas, and Zhao Benshan’s golden sentence and "thank you for flying" emoticons widely circulated on the Internet have also been widely spread among young viewers, which provided rich materials for netizens’ second creation and effectively helped to break the circle of the series, which is also the main reason why the "Hometown Love" blind box was first noticed by young netizens after its launch.

Finally, the popularity of the "Hometown Love" blind box is also inseparable from the advantages of the platform.. The theme blind box of "Hometown Love" series launched this year was authorized by Benshan Media to be developed by Youku, a broadcasting platform, and Youku fully linked Ali resources such as Tmall and Ali Fish to get through all aspects of content production, sales and marketing. It is worth mentioning that, as an innovative entertainment section under Alibaba Group, Alibaba Fish mainly promotes two major businesses, including authorized cooperation for developing consumer goods for IP and integrated marketing. With the integration of various resources, the blind box of "Hometown Love" went out smoothly once it was launched, and the development of the blind box of "Hometown Love" also provided some reference experience for the commercialization model of IP of domestic film and television dramas in the future.

From monster hunt to Nezha

Development status of IP derivatives in domestic film and television dramas

For some head video IP, there is a certain ceiling only by content revenue.IP derivatives can not only expand the influence of IP, but also enrich the publicity channels of IP content..

At present, the scale of China’s IP derivatives industry is still far from Europe, America and Japan. However, with the improvement of IP content quality and the change of users’ consumption habits in recent years, some domestic film and television dramas have also begun to try to enter the field of IP derivatives, and further increase the commercial liquidity of IP content by launching hand-made, blind boxes, picture books and the same clothes related to film and television dramas.

Take "Catch the Demon 2" released in the Spring Festival of 2018 as an example. After the popularity of the first film, the role of "Hu Ba" in the film was favored by the majority of young audiences. Before the release of "Catch the Demon 2", Ali Fish owned by Alibaba Pictures signed a cooperation agreement with Fang Anle Film, the producer of "Catch the Demon 2". As an authorized partner of domestic derivatives of "Catch the Demon 2", Ali Fish also cooperated with Alibaba resources such as Taobao, Tmall and Taobao Film to further open the derivatives market of "Catch the Demon 2".

During the film’s release, Catch the Demon 2 not only carried out IP linkage with many famous brands such as Suning, Pizza Hut and McDonald’s, but also launched the same "Hu Ba" doll. At the same time, the film also joined hands with Guangzhou Changlong Paradise to hold a number of theme activities. During the activities, there were a large number of popular characters such as Hu Ba and Meng Yao in the park, and a 13-meter-wide giant FRP sculpture of monster hunt Group Demons was exhibited for the first time, which became a popular place for tourists to compete for photos.

Of course, due to the lack of standardized and productized derivative development logic, there were not many cases in China that could develop IP derivatives on a large scale like Catch the Demon 2 in the past. The reason is that the quality of domestic films appearing on the market at present is mostly uneven, and it is difficult to predict the explosion. However, the development of IP derivatives takes a certain period, which is more suitable for serialized works, so it is difficult for most films to lay out the derivative content in advance.

Take Ne Zha, an animated film released in the summer of 2019, as an example. The film topped the annual box office with a box office of 5 billion yuan, and the images such as "Nezha" and "Ao Bing" in the film also became the top stream in the film and television industry overnight. However, the official did not successfully predict the popularity of the film in the early stage, nor did it develop derivatives for this IP. The confusion of IP authorization further led to the proliferation of piracy and cottage derivatives in the market. For example, two months after the film was released, 15,000 Nezha brooches were sold on Taobao without official authorization.

In response to this phenomenon, the distributor Enlight Film only issued an official statement to resist piracy and cottage products, and after rushing to register more than 1,000 trademarks related to the film "Nezha", the development of derivatives of the film ended hastily. One thing is certain,The absence of the official in the development of Nezha derivatives has invisibly lost more business opportunities for this explosive content..

How does IP Kingdom Disney create derivative content?

The development of IP derivatives for film and television in China is still in its infancy, but in the global scope, the United States and Japan are undoubtedly the two countries that export the most IP, and at the same time, compared with other countries and regions, they also have larger IP derivatives market scale. Among them, Japan’s IP derivatives market is mostly composed of ACG content such as animation and animation. In the animation field, Japan’s derivatives market is about 80 times that of China.The film and television IP derivatives market in the United States is more mature. In the last century, Hollywood film companies represented by the five major film studios laid out IP commercial operations early..

Among them, Disney, which has the largest number of IP and the most influential, is the most typical. Film and television content is the core industry of Disney. At present, Walter Disney owns several subsidiary film companies, such as Pixar, Marvel Comics, Lucas and Twentieth Century Fox, and continuously delivers IP of film and television content to them. Walter Disney, the parent company, has created a number of well-known IP images such as Mickey Mouse, Snow White and Mermaid since its establishment in the early last century, and many categories such as toys, games, books and daily necessities have been derived from these IPS, covering all aspects of public life. At the same time, Disney theme parks all over the world have become its main source of income.

Since the beginning of this century, Disney has successively acquired Pixar, Marvel Comics, Lucas and Twentieth Century Fox Pictures, which has further expanded its IP kingdom and formed Disney’s core assets.

Since the creation of Marvel Movie Universe in 2008, 23 blockbuster movies have been released in 12 years, and the global box office has exceeded 20 billion US dollars, greatly expanding the user base of Marvel Comics IP and driving the audience’s buying enthusiasm. It is understood that at present, Marvel Comics’s annual derivative income has reached 1 billion US dollars. With the opening of the next stage of Marvel movie universe, Marvel Comics will also extend its reach to the fields of drama and animation, which will bring greater commercial value to Disney.

From Disney’s idea of creating an IP business map, it can be seen that the basis of the development of film and television drama derivatives lies in deepening the content and establishing a rich series of IP matrices.. Take Marvel Comics as an example. At present, the Marvel movie universe has only gone through 12 years, but as early as the last century, Marvel comics have sold well in North America and even the global market, accumulating enough IP deposits and a broad audience. On the other hand, at present, some domestic film and television IPs are too hasty in derivative development. For example, Ne Zha’s "monster hunt" lacks a serialized IP matrix, and the content has not been universally empathetic by the audience, so it is often difficult to achieve remarkable results in the derivative market.

Secondly, the development of IP derivatives also needs the cooperation of upstream and downstream industries.. In the past 100 years, Disney has not only accumulated a large number of well-known IP, but also built a complete IP development industry chain of "movie-derivative-live entertainment". At the same time, Disney can further improve the efficiency of IP realization by means of IP evaluation, talent training and tracking user preferences. For domestic film and television content, in addition to building a more complete IP worldview, it is also necessary to cooperate with IP copyright owners and operators to formulate appropriate derivative categories for IP, and continuously improve the quality and development efficiency of derivatives, thus successfully expanding the commercial value of content IP to derivative fields.

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