Cross-border innovation of time-honored brands: how to "pair" moon cakes and coke?

  Xinmin Evening News (Reporter Zhang Yuyun) The cross-border innovation of Shencheng time-honored brand has made new moves. This afternoon, two century-old brands, Xinghualou and Coca-Cola, released a co-branded mooncake gift box, which made mooncake, a traditional food in China, an "international norm", and Coca-Cola also added oriental elements.

  In 1851, Xinghualou was born, and Coca-Cola Company was founded in 1886. Two time-honored brands over 300 years old cooperated for the first time across the border, so that moon cakes and Coke formed CP. What kind of sparks would it collide?

  Three joint gift boxes

  The reporter saw at the press conference that Xinghualou and Coca-Cola brought three joint gift boxes. Xinghualou fiber moon cake and Coca-Cola fiber+soda are the protagonists, and both take dietary fiber as a common health selling point. Among them, fiber+soda has 5 grams of dietary fiber per can, which can meet 30% of the fiber demand of human body every day; The fiber moon cake developed by Xinghualou was jointly developed by the team led by the fifth generation moon cake inheritor of Xinghualou. The dietary fiber content was as high as 6%, and its filling ratio was adjusted countless times.

  There are three joint gift boxes, and the collector’s edition gift box draws old Shanghai figures on the outer box, with a limited sale of 5000 boxes. On the high-end version of the gift box, Chang ‘e comes leisurely in Xiangyun, while the selling version of the gift box is painted with elegant peony flowers, all of which are classic patterns of Xinghualou moon cakes, but its background color is bold to choose crystal white to interpret the moonlight color.

  Online celebrity live broadcast "with goods"

  Chen Zhe, general manager of Xinghualou Group, said that before the Mid-Autumn Festival last year, 500 boxes of mooncakes in Xinghualou were airlifted to the American market and won the favor of local overseas Chinese. This year, Xinghualou will continue to expand the Mid-Autumn Festival market in the United States. This time, we jointly launched a joint gift box with Coca-Cola, which kicked off the cross-border cooperation between Xinghualou and famous brands — — In the future, Xinghualou may cooperate with automobile brands and cultural brands, and expand overseas markets to Australia and other places. In the peak season of moon cake sales, that is, in late August, Xinghualou also plans to cooperate with online celebrities to broadcast "bringing goods" live.

  While the white rabbit and Meijiajing launched butterscotch lipstick, they sold the white rabbit milk tea with Happy Lemon. Want Want and Nature Hall cooperated on the mask; LU ZHOU LAO JIAO CO.,LTD and Smell Library launched perfume; Liushen produced a cocktail … … Cross-border innovation of time-honored brands has become a trend, and it is also an "incubator" for online celebrity products and hot topics. Behind it is the efforts of the old brands to compete for strength and develop in the direction of youthfulness and fashion.

Beijing CDC issued May Day holiday health tips: masks should be worn in these situations or scenes.

  Cctv newsAccording to WeChat WeChat official account of Beijing Center for Disease Control and Prevention, on May 1 this year, we will have a five-day holiday! This also means that we will face high travel! Peak! Period!

  At present, the epidemic situation in COVID-19 is still prevalent in different degrees in different parts of the world. The epidemic situation in our city and the whole country is sporadic, but Covid-19 has not disappeared, and its spread among people still persists. At the same time, some areas are also popular with infectious diseases such as influenza and dengue fever.

  During the May Day holiday, the mobility of people increases. The more crowded the place, the more you can’t ignore health protection!

  01

  Go out to play and plan your trip in advance.

  1 Go out to play and plan your trip in advance, make an appointment and travel at the wrong peak; Pay attention to the travel tips of relevant professional departments and understand the epidemic situation of diseases in destination countries and regions.

  If you feel unwell, especially the elderly, pregnant women and special people with chronic diseases, it is recommended to ask a professional doctor to evaluate your health before deciding whether to travel.

  3 If go on road trip needs to make a good travel strategy in advance to avoid fatigue driving.

  02

  Attention to personal hygiene

  1. Develop good personal hygiene habits; Observe cough etiquette, pay attention to hand hygiene, pay attention to weather changes, and increase or decrease clothes at any time; In case of bad weather, try to reduce travel.

  It is suggested that the elderly, infirm people and children should pay more attention to personal protection and try to avoid crowded and polluted places.

  03

  Wear a mask scientifically

  1 situations or scenes where masks should be worn:

  ★ During the positive period of novel coronavirus antigen or nucleic acid detection.

  ★ During the period when fever, sore throat, cough, runny nose, muscle aches, fatigue and other suspected novel coronavirus infection symptoms appear.

  ★ When a cluster epidemic occurs in the community or school where you live, work or study.

  ★ When going to a medical institution for treatment, accompanying, accompanying or visiting.

  ★ When migrants enter places where vulnerable people are concentrated, such as pension institutions and social welfare institutions.

  ★ During the working period of public service personnel such as medical care, catering, cleaning and security in key institutions such as pension institutions, social welfare institutions and child care institutions, schools and off-campus training institutions.

  2 When taking public transport, it is recommended to wear a mask when entering a closed environment and crowded places.

  04

  Pay attention to food safety when going out.

  1 Be careful when eating during the journey, pay attention to food hygiene and drinking water hygiene, and don’t drink raw water. You should eat in a regular restaurant with a food business license. Advocate healthy lifestyles such as "public spoons and chopsticks" and "separate meals".

  2 it is best to carry food with sealed packaging when dining outdoors; After opening the package, the food should be eaten as soon as possible, and do not eat foods and drinks that are spoiled and exceed the shelf life.

  3 Do not pick and eat wild mushrooms and wild plants.

  05

  Take precautions to avoid mosquito bites

  Attention should be paid to preventing insect bites and insect-borne infectious diseases during travel. Try to avoid sitting and lying for a long time in the main habitats of insects, such as grassland and Woods.

  If you need to enter, you should pay attention to personal protection and wear long-sleeved clothes; Tighten your trouser legs or stuff them into socks or shoes.

  06

  Avoid close contact with animals.

  Do not provoke strange pets such as stray dogs. Once bitten, you should go to the designated rabies vaccination clinic to thoroughly clean and disinfect the wound, vaccinate and inject anti-rabies immunoglobulin if necessary.

  2 Try to avoid entering the habitat of wild birds and contact with dead livestock.

  07

  If you feel unwell, seek medical advice in time.

  Pay close attention to symptoms such as fever, cough, diarrhea and rash, and go to a regular hospital in time when the symptoms get worse.

  When seeing a doctor, wear a mask and tell the doctor about his travel history to help the doctor diagnose.

  Tips

  Different groups of people in our city

  There is still a gap in the level of immunization in Covid-19.

  In the previous epidemic, people who have not been infected and have not completed COVID-19 vaccine immunization still need to be vaccinated to improve their protection.

  Studies at home and abroad show that three or more times of antigen stimulation, including virus infection, will produce better protective effect.

  The protective antibody in human body decays with time. In order to improve the population’s group immunity to Covid-19 and fill the gap of immunity level among different populations, the following personnel need to be vaccinated with COVID-19 vaccine.

  COVID-19 vaccination sites in all districts of Beijing can go to official website of Beijing CDC to check the information publicity of COVID-19 vaccination sites in all districts.

11 kinds of rice dumplings with novel tastes are tasted early, and they are so delicious that they can’t stop.

Author: Monyo in cowhide sauce

Talk a few words

Hello ducks, I am a cowhide sauce that loves life. I am keen to share the pits I stepped on and the weeds I pulled out. I hope my sharing can help the treasures, and I will not get lost!

The Dragon Boat Festival is coming soon. Has everyone eaten zongzi? All my friends who are familiar with me know that I am a real foodie, and I started to eat zongzi before the festival. No, I bought a lot of rice dumplings with novel tastes with the idea of early adopters. Before the Dragon Boat Festival, let’s share the taste and taste of these novel zongzi, and which one is the best.

1 Sanquan Jasmine Longjing Zongzi/Rose Black Tea Zongzi

This is a new Chinese zongzi produced by Sanquan, which has two flavors: jasmine Longjing tea and rose black tea. I bought both models. Let’s try them in turn. The weight of a single package is 200g, and each package contains 4 zongzi, which is equivalent to each zongzi with 50g of zongzi leaves. It belongs to a very mini small zongzi.

Jasmine Longjing zongzi is selected from Hangzhou Longjing and Yunnan Jasmine as the main raw materials. When the leaves of zongzi are opened, you can see that the zongzi has the faint natural green color of Longjing tea, rather than the green and transparent sense of science and technology on the packaging. Jasmine petals can also be seen in glutinous rice, and the stuffing inside is jasmine stuffing, which smells full of flower fragrance and tea fragrance. In one bite, jasmine fragrance, Longjing tea fragrance and zongzi leaf fragrance are mixed together, and the taste is very fresh and the sweetness is just right. It tastes like a dessert without the greasy feeling of traditional zongzi at all.

The raw materials of rose black tea dumplings are black tea and Yunnan roses. When you open the leaves, you can see that the appearance of dumplings is also natural light red and black, and it smells full of tea and roses. Some rose petals can be seen in the rose stuffing inside. The fragrance of roses, zongye and black tea is integrated into one, like a delicate Soviet-style sweet spot, but it is not too sweet, but just right.

2 Wufangzhai Zi Nuo Li Rong Zongzi

Wufangzhai is the representative brand of Jiaxing Zongzi. I believe many friends have eaten his egg yolk pork dumplings, ribs dumplings, big meat dumplings and so on. Not long ago, I just brushed this purple glutinous chestnut dumpling. I haven’t eaten it before. I took advantage of the festive atmosphere this year to taste it. This zongzi belongs to the standard zongzi size, with a single zongzi of 100g.

Zongzi is mainly composed of glutinous rice and purple glutinous rice. It seems that there is a little more glutinous rice, about 1/3 purple glutinous rice and 2/3 glutinous rice. This zongzi looks unremarkable, but it tastes delicious and chewy, and you can taste the mellow zongzi fragrance with one bite.

The addition of chestnut stuffing is also relatively large. This stuffing is very good, just right in sweetness, and it tastes very delicate. It can’t be stopped after eating. It is highly recommended.

3 Miss Black Sesame Walnut Five Black Grains Zongzi

Missing is a brand that started as a black sesame seed. It also introduced five black zongzi with black sesame seeds and walnuts. This zongzi has a pack of 400g, there are five in total, and the weight of a single zongzi is 80g. But from the appearance, it looks similar to the size of the previous tea brown. It should be that this zongzi has more materials and is thicker.

This zongzi looks completely purple. Besides glutinous rice, there are black rice, black kidney beans, black wheat, black quinoa and walnut kernels. It smells like grains mixed with zongzi leaves and tastes chewy.

The black sesame filling in the middle is the taste of his black sesame paste, which is very sweet but not too sweet. With the taste of miscellaneous grains, it goes straight to the taste buds on the tip of the tongue and can’t stop eating it if you are slapped.

40,000 Shouzhai Panda Bangbangzong

This kind of zongzi is different from ordinary zongzi wrapped in leaves. It is wrapped in a bamboo tube, with beautiful outer packaging and the shape of a national treasure, which is very eye-catching.

Each zongzi occupies a bamboo tube, and the weight given is relatively sufficient. A single zongzi is 180g, which belongs to the big zongzi. A packet of zongzi has four flavors, namely, milk yellow preserved fruit flavor, blood glutinous rice and taro paste flavor, eight-treasure bean paste flavor and yellow rice and jujube flavor.

Zongzi can be put into a bamboo tube and sealed with zongzi leaves, which should make the taste of zongzi more layered, with bamboo fragrance on one side and zongzi leaves on the other.

I presented four long chopsticks and a bamboo stick. I want to poke them out when I eat them. This design is quite interesting.

Of the four flavors, the rice dumplings with the taste of bloody glutinous rice and taro mud are the best. The taro mud is chewy and delicious with the fresh bamboo fragrance. It is simply not too delicious. It is highly recommended. The taste of Babao bean paste is similar to that of traditional zongzi. There is not much added Babao rice, which has little effect on the taste. What can be felt on the tip of the tongue is more the natural fragrance of zongzi and bamboo.

The taste and taste of rice dumplings with milk yellow preserved fruit are not bad. The preserved fruit is filled with a lot of stuffing, which tastes sweet and soft. Sweetheart lovers should like this taste. The rice dumplings with the flavor of yellow rice and candied dates are very similar to the traditional candied dates in taste and taste, but such a big rice dumpling with only one candied date is a bit not full of flavor, and it tastes more like the taste of alkaline rice dumplings, which I personally feel is average.

5 wonderful durian ice dumplings/mango ice dumplings

This kind of ice-covered zongzi has two flavors, mango and durian. It’s called zongzi, but it’s actually not a traditional zongzi. Just like the ice-covered moon cake, it’s ready to eat without cooking, so it’s very convenient to eat. Of course, it should be better if it’s iced.

Let’s take a look at the mango ice dumplings first. Its skin is transparent, and you can directly see the mango stuffing inside. When eaten alone, it is tasteless, but it is chewy. How can I put it? This taste is not bad.

The mango stuffing inside is rich in flavor, waxy and slightly sweet, but it is barely acceptable to eat with tasteless ice skin. This kind of stuffing is a bit like Zanba, and friends who like sweets should like it.

Durian ice dumplings are basically the same in appearance except for different fillings, and they are also wrapped with very chewy ice skin.

Personally, the taste and mouthfeel of durian stuffing are better than mango stuffing, and the taste is fuller. If you eat durian in one bite, you can try it boldly.

6 Sam stock black truffle cloud leg dumplings

The last finale is Sam’s soup with black truffles and cloud-legged zongzi. This zongzi is mainly flavored with soup with black truffles. It belongs to salty zongzi, with a single weight of 110g.

At first glance, the materials used in this zongzi are absolutely solid, including pork belly, lotus seeds, ham, egg yolk, black truffles and some fungi. It feels like a zongzi that integrates many delicacies. The addition of broth and black truffles makes this zongzi smell very fragrant, which makes people want to eat it right away.

It tastes very layered, and it combines the flavors of various delicacies. It smells so fragrant that there are no friends. I want to eat a second bite after eating one, and I can’t stop. If you like salty meat zongzi, try this zongzi, and it will definitely satisfy your appetite.

summary

These are the novel dumplings I shared this time. No matter whether they are sweet or salty, the taste is not bad. If you are tired of eating traditional dumplings, you can buy some and try them, and maybe you can explore a new world of your taste buds. What other novel flavors of zongzi have you eaten? Welcome to share in the comment area.

This article comes from what is worth buying website (www.smzdm.com).

The cards are full! Xiaomi became a partner of CCTV’s "All-ecological Strategy for People and Cars"

It is reported that Xiaomi has reached a strategic cooperation with the Central Radio and Television General Station and has become a strategic partner of CCTV’s "People, Cars, Home and Ecology", which is the first such cooperation in China.

In addition, Xiaomi was awarded the title of "CCTV Brand Power Project" by CCTV, becoming the second technology enterprise after Huawei.

Previously, CCTV News reported many times on Xiaomi’s scientific and technological innovations, including Xiaomi’s OS, the manned space launch of Shenzhou 16 and the construction of the first large domestic cruise ship.

Xiaomi 澎湃 OS is an operating system focusing on cross-end interconnection and artificial intelligence implantation, which is "the whole ecology of people, cars and homes". Its cross-layer "HyperConnec" breaks the barrier between devices and realizes unified connection protocol and real-time communication.

澎湃 OS also supports cross-end Zhilian, which enables devices to work seamlessly through dynamic real-time networking and integration of device centers. Xiaomi SU7 will be equipped with 澎湃 OS to realize seamless linkage between cars and mobile phones.

In addition, Xiaomi Mijia equipment can also get on the bus without feeling, realize seamless management and use on the big screen of the car, and create an intelligent travel experience of the Internet of Everything.

The Biography of Naruto Bo Ren: A New Endurance Attack: A Review of the Flashy Endurance Stewing.

  Biography of Naruto: New Endurance Attack is a brand-new attempt of Naruto IP, which is different from the extreme storm series that is good at telling stories and performing effects. Naruto: New Endurance Attack focuses on online PVP. In this game, online battle of 4V4 is the main gameplay. Players compete with other players in different modes by teaming up, thus improving their level and dominating Endurance League. The biggest selling point of this game is the powerful customization system. Players will no longer play the role in the original, but create a unique "ninja" by customizing ninja, equipment and image. This also allows it to distinguish itself from the extreme storm series.

  However, this insurmountable "mountain" is undoubtedly a difficult challenge for "Huo Ying: New Endurance Attack". From the previous preview, the first impression of the game is very profound, and the customized system with strong plasticity in 4V4 online battle has successfully attracted the attention of the original fans. Then, can "Huo Ying: New Endurance Attack" carry forward this IP on the road of the game like the extreme storm series?

Wandering stars
The scene between Naruto and Sasuke is as bad as the scene where Batman’s parents died.

  The story of "Huo Ying: New Endurance Attack" happened after the comic book Endurance World War, when Naruto had become Huo Ying. In order to better prevent future wars, Konoha organized a Endurance World League with other villages. The player is a contestant and comes to Muye Village to participate in the competition. Different from playing the original role in other Huoying games, in Huoying: New Endurance Attack, with the powerful custom system of the game, players can pinch out unique roles. The advantage of not controlling the original role is that players can participate in the battle in their own capacity, giving players the greatest sense of participation.

  If you read the original, you will find that although there are many options for each part, most of them actually split the characters’ faces and costumes in the comics for players to choose from. If you don’t like the original role, you can make an identical one according to the role you like.

Wandering stars
From head to toe, clothes to accessories can be customized, and you will often see all kinds of strange and fancy players in the hall.

  The custom system of the game is not limited to the shape of the character, but can be reflected in the "avatar system" of the game. You can understand this system as a profession. Players decide their own role attack methods according to four basic types. Of course, you can switch at any time in the subsequent battles.

  Avatars are mainly divided into attack, defense, shooting and healing. In fact, you can put them in the right place with other basic occupations that are common in online games. Attack is good at melee output, shooting is good at remote output, and most skills of defense are defensive. The more you play an auxiliary role in the team, the more you are a wet nurse, which can support your teammates. Each battle consists of a team of four players. Although theoretically speaking, it is reasonable to output one T and one wet nurse according to the matching of occupations, in fact, in this game, attack and shooting have a great advantage in the battle, and teams like 4 attacks, 2 attacks and 2 shots often appear, while Shouheyue rarely sees them play because of their low attack power.

Wandering stars
The skills of the characters are all familiar moves in the original, and they can be combined at will according to different occupations.

  Each class has two main skills and an arcane meaning, and the weapons it can carry are also different according to different classes. It should be noted that the professional customization system is very powerful. As long as the players upgrade their level, the obtained ninja skills can be matched at will. You can either let the characters open eight armor-dodgers and put spiral pills, or you can use them together with Deidara’s explosives.

Wandering stars
Players can worship the characters in comics as masters and learn their unique skills by upgrading their level.

  Of course, the system also provides players with a number of characters in comics. If you are tired of using custom characters, it is also a pleasure to use a set character.

Wandering stars
As a random game, there are only 20 characters in comics available to players at present.

  It should be noted that playing needs to be connected to the internet all the time. It is not easy to play smoothly. Besides having a good network environment, the server is often disconnected and stuck, which has become a "threshold" that hinders players’ smooth experience. At the same time, each battle needs to be matched on the basis of a player’s network. If the owner’s network is not good, the other seven people in the room will be stuck and affect the battle, or they will be kicked out of the room to match again. This situation of being kicked out without rhyme or reason appears very often in the game.

Wandering stars
This is probably the most common interface you see when you experience the game.

For more information, please pay attention to:

Perspective on the security risks behind "online celebrity Project" cooking tea around the stove.

  Xinhua News Agency, Shanghai, March 14th Topic: Perspective on the security risks behind the "online celebrity Project" cooking tea around the stove.

  Xinhua News Agency "Xinhua Viewpoint" reporters Dong Xue, Cheng Siqi, and Youzhi

  Three or five friends sat around the fire to make tea, and the tea was fragrant; Paired with freshly baked sweet potatoes, oranges and chestnuts, the atmosphere is full. However, with the popularity of cooking tea around the stove, many people "try early" at home, causing safety problems such as carbon monoxide poisoning.

  Fire experts suggest that it is not recommended to use charcoal fire to cook tea indoors. Insufficient combustion of charcoal will generate carbon monoxide, and excessive concentration will cause life-threatening. Even if it is fully burned, the oxygen content is declining, which is also harmful to health. In addition, it is necessary to guard against fire risks caused by open flames and high temperatures.

  Closed indoor measurement: it only takes 15 seconds for the carbon monoxide detector to give an alarm.

  A few days ago, a man in Shanghai reported to the police that two of his friends suddenly fell into a coma while eating. After the police arrived at the scene, they found that a charcoal stove for cooking tea was burning in the room, so they immediately took the charcoal stove to the rooftop and opened the window for ventilation. Fortunately, the three people were treated in time and were out of danger.

  Recently, cooking tea around the stove has become a popular item for tea room leisure and family gathering. It is recommended to punch in, share equipment and ingredients, take photos and videos … … There are more than 750,000 notes about cooking tea around the stove in Xiaohongshu, and the popular videos about experiencing cooking tea around the stove in Tik Tok have attracted more than one million praises. According to the data of Tianyancha, nearly 30 enterprises in the name of cooking tea around the stove have been established in China recently, and related trademarks have been registered by many parties.

  Cooking tea around the stove is a beautiful thing, but if it is done in a closed room, it will easily cause carbon monoxide poisoning. "Carbon monoxide is colorless and tasteless, and it is not easy to be detected. If the concentration exceeds 0.05%, it will cause harm to the human body." Chen Yuan, an engineer at the Fire Control Technology Division of the Fire Rescue Detachment in Huangpu District, said, "Mild carbon monoxide poisoning is characterized by severe headache, dizziness, weakness of limbs, nausea, vomiting, mild disturbance of consciousness and lethargy, and patients with coronary heart disease may have angina pectoris. If it is not treated in time, it will be life-threatening. "

  The experiment of cooking tea around the fire in Huangpu District, Shanghai shows that in a closed room of about 60 square meters, only 15 seconds after the firemen lit the charcoal fire, the carbon monoxide detector gave an alarm. At 1 minute and 50 seconds, the concentration of carbon monoxide has exceeded 0.01%.

  Firefighters are doing experiments to detect the concentration of carbon monoxide. Xinhua News Agency reporter Cheng Siqi photo

  Improper operation of cooking tea around the stove has caused many accidents and casualties. During the Spring Festival this year, a mother and son in Yangzhong, Jiangsu Province, used a cast iron charcoal stove to cook tea at home. Because of the cold weather, they closed the doors and windows and died of poisoning. In January this year, a woman in Weifang, Shandong Province was cooking tea around the stove at home. After 3 hours, she felt a little unconscious and accompanied by vomiting. She went to the hospital for examination and found that it was moderate carbon monoxide poisoning.

  Chen Yuan analyzed that compared with oxygen, carbon monoxide binds to hemoglobin in blood faster and dissociates more slowly. Carbon monoxide takes up a lot of hemoglobin, which will make the human body lose the ability to carry and transport oxygen, thus leading to poisoning. In addition, carbon combustion will consume oxygen and accumulate carbon dioxide; When the indoor oxygen content is as low as 10%, it may be life-threatening.

  Fire risk should not be underestimated.

  Due to the problems of open fire, continuous high temperature, uneven quality of ovens and unskilled operation, fire experts also highlighted the fire risk behind cooking tea around the stove.

  — — Produce open flames and high temperatures. "When it is lit, Mars splashes out, especially if you can’t fan the wind. The more fans there are, the more Mars there are. Fortunately, there is nothing easy to burn on the table, otherwise I am really worried about the fire. " Ms. Zhang, a citizen of Beijing, said.

  Gao Yan, supervisor of the comprehensive guidance section of the fire rescue detachment in Putuo District, Shanghai, explained: "On the one hand, the charcoal burning time is too long and the temperature is too high. If you accidentally knock over the stove, it may cause combustible materials to burn. On the other hand, it takes a long time for the charcoal fire to burn out. If you forget to put it out after cooking tea around the stove, it may also cause a fire. "

  — — The quality of the oven is uneven and the operation is unskilled. The reporter noticed that the tools for cooking tea around the stove are very simple: a charcoal fire oven made of cast iron or pottery, a mesh baking tray, a teapot and some charcoal. E-commerce, group buying and other platforms are sold, and the package price ranges from tens of yuan to one or two hundred yuan.

  "It only burned twice, and the chassis burned a hole." In a photo taken by a buyer, the hole in the bottom of the cast iron charcoal oven is clearly visible. A number of interviewees said that the oven they bought was not insulated: "The temperature on the outer surface of the oven was very high, and the first operation was unskilled, which burned the table."

  — — There is an overload of electricity. Some businesses began to use electricity instead of charcoal fire. In the Yijing Xiaoshe Tea Room in Putuo District, Shanghai, the electric oven used by merchants is similar in shape to a pottery oven. After being electrified, the resistance wire is red and hot, and the high temperature on the surface of the oven can be felt by touching it with your hands. "At first, we used charcoal to cook tea around the stove. Later, for safety reasons, we changed to electricity, and the customer’s acceptance was not bad." The person in charge of the store said.

  There are tea rooms that use electricity instead of charcoal. In the picture, the appliance for cooking tea around the stove is an electric stove. Xinhua News Agency reporter Cheng Siqi photo

  Gao Yan suggested that changing carbon to electricity can really avoid carbon monoxide poisoning and other problems, but the fire risk of using this electric furnace still exists. Most of these electric furnaces are high-power electric equipment, which is easy to cause pressure on the circuit. Especially, it is possible for multiple boxes in the teahouse to use multiple electric furnaces at the same time, so it is necessary to prevent fires caused by overload electricity.

  Tea should be cooked well and safely.

  In order to cook tea around the stove safely and comfortably, Chen Yuan suggested that we should start from all aspects and standardize the safe operation at every step.

  First of all, before cooking tea around the stove, you should buy utensils in regular shops and platforms, and you can’t find charcoal burning tools at will.

  Second, try to choose outdoor places with open ventilation such as terraces and rooftops. If it must be carried out indoors, it is necessary to keep the windows open and ventilated, and it is best to use smoke extraction facilities.

  Third, during the cooking process, reasonably adjust the spacing of items, stay away from combustible materials, and put heat insulation pads under the stove. At the same time, prevent children from approaching or touching charcoal burning equipment to prevent accidents such as burns. "Try to avoid baking things with high oil content, otherwise a large number of oil droplets will fall into the charcoal and the flame will soar." Chen Yuan added.

  Finally, the charcoal fire must be extinguished after the tea is cooked around the stove. It is best to take the stove outdoors and add water to cool it, or wait until the charcoal burns out and completely ashes.

  Ms. Ma, a citizen of Shanghai, suggested that the merchants who cook tea around the stove explain the precautions to customers in detail in advance. "Some merchants default that customers understand the procedures for cooking tea around the stove, and do not give necessary safety reminders. Customers can operate whatever they want, which has certain security risks."

  Gao Yan suggested that customers should first understand the safety exits and evacuation passages when entering the tea room, and check the location of fire extinguishers such as fire hydrants. It is suggested that businesses should add fire extinguishing appliances. If electric furnaces are used, businesses should regularly check whether the circuits are aging and whether the electric furnaces are normal, and avoid connecting multiple high-power electrical equipment to the same socket at the same time.

Multinational pharmaceutical companies absorb high-ranking children: Feng Yuxiang’s grandson Ren Huirui’s top management

Multinational pharmaceutical companies absorb high-ranking children: Feng Yuxiang's grandson Ren Huirui's top management

  In the crazy process of multinational pharmaceutical companies in China, grey means frequently appear. The GlaxoSmithKline case is just the tip of the iceberg. What are the criteria for multinational pharmaceutical companies to choose executives in China? What kind of deep background do they have?

  After four senior executives of GlaxoSmithKline were detained, AstraZeneca, Sanofi, Lilly and other giants were also investigated by relevant departments, and the bribery scandal of multinational pharmaceutical giants intensified.

  Multinational pharmaceutical companies have been operating in China for 30 years. Facing the huge market in China, the development and expansion of multinational pharmaceutical companies in China is more like a long-planned war. From the initial joint venture, to merger and acquisition, sole proprietorship, setting up factories and R&D centers in China, even the executives in China have changed from foreigners to local elites.

  From tourism to immigration, from interviews to papers, the "grey marketing techniques" of pharmaceutical companies have also exposed the tip of the iceberg.

  How do multinational pharmaceutical companies operate in China, and what are the arrangements for the establishment of various functional departments? How can multinational pharmaceutical companies penetrate into China step by step by relying on their strong economic strength and powerful government lobbying ability? What is the background of executives of multinational pharmaceutical companies?

  Department secrets

  The outbreak of GSK’s China Wo case presented a roadmap for a foreign company to promote drugs by illegal means in China. Zhao Hongyan, director of the legal department, liang hong, vice president and general manager of enterprise operation, Huang Hong, general manager of business development enterprise operation, and Zhang Guowei, president and director of human resources department, who are known as "GSK China Troika", were investigated by the public security department. Why did GSK executives in China collectively fall?

  The reporter found that there is a very clear division of labor among mainstream European and American pharmaceutical foreign companies. The medical management of multinational pharmaceutical companies in China has been covered with political color.

  A deputy general manager of a domestic pharmaceutical company told reporters, "Every multinational pharmaceutical company has different ways to play. The national market layout of multinational pharmaceutical companies in China is basically where the government relations built by the enterprises themselves extend. Considering the operation and security of multinational pharmaceutical companies in China, one of the main tasks of government relations management is short-term arrangement, medium-term plan and long-term plan, and there is a special annual budget for the expansion and maintenance of government relations. "

  "Simply relying on market operation is not enough to maintain the production and development of enterprises. For example, the bidding management of provinces, the selection of essential drugs, the addition of medical insurance catalogues, and the new GMP standards will all be controlled and influenced by relevant national policies. Therefore, on the first day of investment in China, multinational pharmaceutical companies in Europe and the United States regard influencing government-related decision-making departments as their most important task. " A staff member of a medical association told reporters.

  Pharmaceutical enterprises build their own government relations network nationwide, on the one hand, relying on the government relations department of the company, on the other hand, giving full play to the personal connections and business capabilities of resident marketers, and on the other hand, relying on the commercial customers of pharmaceutical enterprises.

  An industry insider who did not want to be named said, "Multinational pharmaceutical companies are even more aware of the layout of approval power before and after the reform than government officials, and their familiarity with policies, laws and regulations is much higher than that of domestic pharmaceutical companies."

  There are 11 departments in China headquarters of GSK. The four departments involved in this case are Legal Affairs, Human Resources, Business Development and Enterprise Operation. What is the department setup and division of responsibilities of multinational pharmaceutical companies in China?

  The Ministry of Government Affairs is mainly responsible for developing and carrying out related work with National Medical Products Administration, the National Development and Reform Commission, the Price Bureau, the industrial and commercial departments, the Ministry of Justice and other government functional departments, and establishing and maintaining good communication and contact with relevant units and departments. For example, be responsible for the company’s product declaration and selection in the national or local basic medical insurance drug list, and ensure that the company’s products are selected in the trade name list or synonym library in relevant regions; Responsible for the bidding and winning of the company’s products in relevant regions of the country, improve market access, and ensure that the company’s products have good channel environment and policy environment support.

  The Ministry of Public Affairs is mainly responsible for the work in the media and public propaganda. Publicize the public through some influential media or propaganda tools, such as newspapers, magazines, radio and television, and shape public opinion, thus affecting the decision-making of government departments or legislatures. In addition, carry out social welfare projects advocated by the government to shape the positive image of enterprises. Some common problems are provided to the legislature or decision-making body as experts and scholars or as alliance groups through industry associations, industry media, academic groups, etc.

  Medical registration department, mainly dealing with new drugs on the market and National Medical Products Administration. Get more guidance and help from the national level, improve the efficiency of pharmaceutical companies in research and development, registration and approval of new drugs, and obtain policy support for existing products.

  Business development department, mainly dealing with local pharmaceutical wholesale companies and price departments. Provide accurate and continuous information, trends and related policy analysis for internal departments of the company; Drafting opinions and supporting materials to provide reference and necessary support for other internal departments to negotiate with the official; Ensure the stability of the price system of pharmaceutical products.

  The legal department is mainly responsible for dealing with the legal troubles that the company may face. Based on the long-term research on the policy and market of pharmaceutical industry, it provides policy judgments for pharmaceutical companies in their business decisions. Because multinational pharmaceutical companies are familiar with the laws of China, they directly contact legislators or government officials with decision-making power through formal meetings or other means, such as cooperating with the government to present the company’s position and views on behalf of the company, provide relevant information and share practical experience, so as to influence the decision-making of the government or legislative departments.

Japanese companies exposed fraud scandal again. Mitsubishi Materials tampered with product data.

  Xinhua News Agency, Tokyo, November 23rd (Reporter Ma Caoran, Qian Zheng) Japanese nonferrous metal giant Mitsubishi Materials Co., Ltd. announced on the 23rd that its subsidiaries Mitsubishi Electric Wire Industry and Mitsubishi Shentong had falsified product data, and the number of affected enterprises reached 258.

  The announcement pointed out that the number of rubber sealing rings produced by Mitsubishi Electric Wire Co., Ltd. from April 2015 to September 2017 was found to have tampered with the data, reaching about 270 million, involving 229 customers. Among them, there are 70 aerospace customers. This product is widely used in automobiles, ships, aircraft engines and other equipment. Unqualified products involve ships and aircraft engines of the Japanese Self-Defense Force.

  The copper products produced by Mitsubishi Shentong Ruosong Manufacturing Co., Ltd. from October 18, 2016 to October 17, 2017 had data tampering, and the problem copper products reached 879 tons, involving 29 customers. This material is mainly used in automobile industry, and Mitsubishi Shentong tampered with the most important strength data.

  Mitsubishi Electric Wire and Mitsubishi Shentong discovered the problem as early as October this year, but they did not announce it to the public, which was strongly criticized by the outside world.

  In addition, Mitsubishi Aluminum, a subsidiary of Mitsubishi Materials, was also exposed to data fraud. However, the company said that it has confirmed the product quality and safety to all customers and did not disclose more information.

  This is the second time that Japanese manufacturing companies have exposed data fraud scandals. Previously, Kobe Steel Works was also exposed to product data fraud, while Nissan and Subaru were exposed to "quality inspection doors". The product quality control that Japanese companies were proud of was repeatedly questioned by the outside world. Some analysts pointed out that data fraud has the risk of expansion within the Japanese non-ferrous metal industry.

  Mitsubishi Materials is a Japanese nonferrous metal giant, which was reorganized by Mitsubishi Metals and Mitsubishi Mining in 1990. In fiscal year 2016, the operating income reached 1.3040 trillion yen, the net profit was 28.3 billion yen, and the number of employees reached 25,000.

Insist on "Three Possessments": Give Full Play to the Special Functions of Newspaper Layout —— An Analysis of the Innovation of Military Newspaper Layout from the Winning and Selected Works of China N

Absrtact: Layout is the "face" of a newspaper, which plays an irreplaceable role in content dissemination. Focusing on giving full play to the special functions of military newspaper layout in the all-media era, this paper, based on the practice of news arrangement and the dissemination of selected works of China News Prize in recent years, explores the methods and paths of military newspaper layout innovation from three aspects: creating "visual storm", expanding multi-form information and highlighting media personality characteristics.

Keywords: China Prize for Journalism; News arrangement; Layout innovation; Military newspaper

The layout is the "face" of the newspaper, the visual presentation of the content, with special functions such as reading guidance, guidance, signs, etc. It is the exhibition place of newspaper ideas and plays an irreplaceable role in content dissemination. For military newspapers, it is their duty and mission to innovate the way of expression and communication based on content construction, carefully prepare the layout and hold the position of public opinion. Innovation is the first driving force to lead development, and innovation is the spiritual characteristic of the supreme leader’s cultural thought. When inspecting the People’s Liberation Army newspaper, President Xi clearly pointed out that content innovation, form innovation and means innovation are all important for news media, but content innovation is fundamental.

In the all-media era, content innovation needs the service guarantee of formal innovation. Focusing on giving full play to the special functions of military newspaper layout in the all-media era, this paper, based on the practice of news arrangement and the dissemination of selected works of China News Prize in recent years, explores the methods and paths of military newspaper layout innovation from three aspects: creating "visual storm", expanding multi-form information and highlighting media personality characteristics.

First, powerful: create a "visual storm" to attract more attention.

A good news layout is the unity of politics, news, ideology and artistry.

(A) highlight the weight, highlighting the political nature

?Turn it into a sharp ideological weapon and exert great power.

(B) outstanding attitude, reflecting the orientation

On February 2, 2016, the first edition of the People’s Liberation Army Daily won the second prize of the 27th China News Award. This edition focuses on the establishment of a war zone, an important event of national defense and military reform, and records this important historical moment with strong layout language and pictures. The layout highlights the key points, strengthens the transmission of important information and the visual impact of the layout, and highlights the style of big newspapers. Coincidentally, the August 5, 2022 edition of the People’s Liberation Army Daily, because of its clear stand, highlighted the weight and strength of the news and caused strong repercussions inside and outside the military. At that time, Pelosi, then Speaker of the United States Congress, insisted on visiting Taiwan, China despite China’s obstruction, and our army successfully held a joint combat training in the sea and airspace around Taiwan Island. The People’s Liberation Army Daily reported on the training in a run-through layout. The layout of the layout is concise, and the core facts are highlighted, which fully shows that our army is fully determined and capable of maintaining the motherland’s reunification and defending national sovereignty and territorial integrity. Practice shows that layout language is the natural expression of media’s position, viewpoint, emotion and aesthetic vision. As the mouthpiece of the Party, in the face of hot topics and sensitive issues, the mainstream media of the army should focus on making the layout an effective increment of content combat effectiveness, dare to speak out, speak out in time and be good at speaking out; It is necessary to make the news that should be done bigger and bigger, promote the supply of high-quality content, and ensure that the layout is coordinated in one go; Let the layout language have enough impact, clarify the facts and guide public opinion.

(3) Highlight emotions and increase appeal.

On July 31st, 2017, Edition A6 of Jinan Daily won the third prize of the 28th China News Award for newspaper layout. It stands out from its unique perspective in the competition of the same topic layout reflecting the 90th anniversary military parade. This page makes a fuss about the change of the detail that "the angle of military parade salute is raised from the original 15 degrees to 30 degrees", and the headline "It’s not just pride to hold your head up 30 degrees" has a strong emotional color; Carefully selected banner photos showing the heroic spirit of the two soldiers make the finishing point, which echoes and sets off the title. This layout not only brings visual shock to the audience, but also fully shows the heroic feelings of the Chinese nation standing tall among the nations of the world, which arouses empathy among the audience. It can be seen that the layout has language, attitude and emotion. Newspaper layout is a highly political business and political work. On the one hand, the mainstream media of the army should keep up with the changes of the world, the times and the history, establish a global vision, lead public opinion and guide the work; On the other hand, it is necessary to adapt to the new aesthetic changes of the audience in the all-media era, and make good use of layout language such as words, lines and colors to convey layout information and emotions more accurately and effectively, so as to enhance the reading experience of the audience.

Second, useful: multi-form information expansion, so that content presentation rushed out of the "first scene."

In the era of all-media, for newspapers, we should not only insist on the content as king, but also expand the form and service to make the layout "informative", "useful" and "powerful".

(A diagram, visual expression to achieve easy-to-read and interesting reading.

In the era of all-media, readers’ reading methods tend to be fast, fragmented and visual. Pictures and illustrations have become the most important and dynamic elements in newspaper layout because they are more intuitive and impactful than words in information transmission. In recent years, many of the winning pages of the China Prize for Journalism have enhanced their expressive power by adding data, charts and other elements. For example, the award-winning page of the 33rd China Prize for Journalism and the 5-8 edition of Jiangxi Daily on October 27th, 2022 are special commemorative pages to commemorate the 95th anniversary of the founding of Jinggangshan Revolutionary Base. With the help of the large-scale sculpture of "Jinggang Red Flag", the layout highlights the visual effect, and skillfully strings together important nodes such as "Wenjia City’s decision-making", "Sanwan adaptation" and "getting rid of poverty" in the form of a timeline, so that readers can visually feel the past struggle, current self-confidence and future expectations. Practice has proved that in the all-media era, a picture is worth a thousand words, and the mainstream media of the military should be good at using pictures to speak on the layout, so as to meet the aesthetic requirements of the audience in the era of reading pictures and make the news more readable and enjoyable; We should be good at arranging the relevant data in the news visually by means of charts, so that the boring and difficult data can be seen at a glance and arouse readers’ interest in reading; It is necessary to make it clear that the chart not only has the function of beautifying and activating the layout, but also is an independent and effective form of news reporting, strengthen the awareness of secondary processing, and help the transmission of its deep value through integrated refining and innovative presentation.

(2) Continuous version, carrying more content to create more space.

Of the six pages won in the 33rd China Prize for Journalism, five are consecutive pages. According to the data, in the past five years, 32 pages of the China Prize for Journalism have won awards, of which the single edition accounts for less than 25%. Continuous edition (all-page edition and cross-page edition) has become an important choice for newspapers to improve their communication power and influence. Take the award-winning page of the 32nd China Prize for Journalism and the 10-11 edition of the People’s Liberation Army Daily on July 1, 2021 as an example. This edition presents several classic moments of the People’s Army in the century since the founding of the Party in hand-painted form, with a clear theme and lofty ideas, which extends the sense of historical depth and makes readers feel refreshed. It can be seen that compared with ordinary single edition, continuous edition breaks the convention, makes the vision more impactful, can carry more content, and can better reflect the editing concept, thus producing a strong effect, so it has become the best choice for many newspapers. Some experts believe that this is also a useful exploration for newspapers to take the high-quality route and improve the quality and efficiency of communication in the all-media era. This enlightens us that in the all-media era, military newspapers should not only face the "fast" challenge brought by new media, but also give full play to their own strengths and work hard on the word "deep". We should focus on major themes, in-depth reports, elaborate designs around grand narratives; Change from "information paper" to "attitude paper"; Change from "design paper" to "collection paper".

(C) media integration, so that the layout "move up" and "live up"

In the all-media era, the layout language is more diverse. It is also an effective way to attract and retain the audience’s attention by making the layout "move" and "live" through the linkage of newspapers and networks. For example, in the winning pages of the 30th China Prize for Journalism and the 6-7 edition of Science and Technology Daily on October 1, 2019, when reporting the scientific and technological achievements made in the 70 years since the founding of New China, a QR code was added to the pages, and after scanning, the video of "70 years condensed into 24 hours" distributed synchronously by the newspaper can be watched. This innovation enriches the connotation of the layout and embodies the idea of media integration. For another example, the Liberation Army Daily, published on August 5, 2022, embeds the two-dimensional code of the video of the training site in the layout, which makes the news information richer and more comprehensive and meets the needs of the audience. It can be seen that in the all-media era, it is far from enough for newspapers to hold their ground in the flood of information. It is also necessary to expand information through media integration, broaden their horizons to below the appearance of news facts and outside the scene, and explore and explore more vital and inspiring three-dimensional pages.

Third, interesting: highlight the characteristics of media personality and enhance user stickiness.

Layout is an important part of the newspaper’s personality and style, which always plays the role of influencing readers and guiding public opinion.

(A) minor issues, tell a living story with details.

The second prize of the news layout of the 31st China News Award and the T7 edition of Xinhua Daily on April 14th, 2020, Thanks to You, the mountains and rivers are safe-paying tribute to the "epidemic" hero of Jiangsu’s aid to Hubei War, still seem to be a layout with special communication value. At that time, in order to welcome the triumph of the last batch of medical workers from Jiangsu who assisted Hubei, Xinhua Daily specially planned to launch a special tribute issue. As the cover of the special issue, this edition is carefully designed to outline the image of a well-armed medical worker with the names of 2,813 medical workers from Jiangsu who aid Hubei. Each name is regarded as a "point" in the picture, and they are connected in series by a "curve", and finally they converge into a meaningful "face" image. This treatment is meaningful: the success of the "epidemic" depends on specific people, and each person has a different story, thus achieving good communication results. Storytelling is the most effective communication. On the one hand, the mainstream media of the military should insist that content is king and continuously enhance their ability to provide content; On the other hand, we should pursue the harmony between content and form, strive to achieve the unity of form and spirit, and tell vivid stories with details; In particular, we should pay attention to digging points, cutting hot spots, falling points skillfully and tearing points, so that positive energy can generate large flow and good sound can become the strongest sound.

(2) Make the past serve the present, and the national wind ignites the new wind.

The prize-winning page of the 31st China Prize for Journalism and the 6-7 edition of Zhejiang Daily on November 23rd, 2020 were published at the opening of the "Light of the Internet" Expo in 2020. This edition takes the traditional "window" in China as the theme, and combines the unique "window lattice" element of Wuzhen water town with the new mission and new requirements of "important window" in Zhejiang. Through the image of "window" on the page, we can see the street view of Wuzhen and the Light Expo of the Internet, which makes the page have a sense of historical depth of blending ancient and modern, attracting people’s attention. After two years, on November 1st, 2022, the 6-7 edition of the newspaper won the 33rd China Prize for Journalism again with its strong national style and ingenious ideas. On this page, which shows the arduous course and great pioneering work of China’s space dream, the editor skillfully connects Su Shi’s words and images of "Palace Que in the Sky" with China Space Station across time and space, combining ancient and modern, and combining dreams with reality. Especially in the lower left corner of the layout, Su Shi is wearing VR glasses, looking up at the starry sky and singing "When did the bright moon ask the sky about the wine? I wonder what year it is in the palace palace tonight". The unique layout narrative method has injected poetic romance with Chinese style into serious scientific and technological topics, which is unique in many layouts with the same theme and has gained excellent communication effect. This enlightens us that in the all-media era, news content transmission is no longer the only pursuit of newspapers. It is necessary to comprehensively use richer editing methods in reporting, integrating national culture, aesthetic concepts and the value of the times, so that the audience’s reading can be changed from simple information acceptance to reading enjoyment based on understanding.

(C) associated with their own, related to the crowd.

In the all-media era, information is overloaded and attention becomes a scarce resource. Faced with a large amount of information, people will subconsciously pay attention to what is related to them, which is more familiar or interesting. Newspaper layout not only needs to carry forward the main theme and spread positive energy in a way that the audience likes and hears, but also faces the problem of connecting the content and expression form with the antenna and connecting them with the audience’s interests. The exploration of the winning pages of the 32nd China Prize for Journalism and the 2nd edition of People’s Daily on July 19th, 2021 is quite instructive. This edition focuses on the major theme of "achieving the goal of the first century-building a well-off society in an all-round way in China". In the way of presentation, it vividly shows the changes with 16 groups of data that best reflect the people’s sense of gain, happiness and security, and has both visual impact and ideological persuasion, making the boring and difficult data clear at a glance, narrowing the distance with the audience and achieving good communication effects. It can be seen that in the all-media era, the mainstream media of the military should work hard to show their own characteristics and improve the recognition and dissemination of newspaper pages. It is necessary to bring about a new release of narrative energy through the new development of layout means; It is necessary to enrich the new expressive force of two-dimensional space style and enhance the user’s stickiness; It is necessary to build news pages into witnesses of history and make newspapers readable, hidden and enjoyable.

(Author: People’s Liberation Army Newspaper)

Editor in charge: Zhang Heyun

Important facts to be done in Beijing in 2009 in terms of directly related to people’s lives.

  First, focus on solving the housing difficulties of low-and middle-income people, increase housing security, and ensure the timely supply of land. Newly started construction and acquisition of 8.5 million square meters of policy housing, including 200,000 square meters of low-rent housing, 1.6 million square meters of affordable housing, 200,000 square meters of policy rental housing and 6.5 million square meters of price-limited commercial housing; Completed 2 million square meters of policy housing, including 80,000 square meters of low-rent housing, 1.02 million square meters of affordable housing and 900,000 square meters of price-limited commercial housing.

  Main responsible units: Municipal Construction Committee, Municipal Bureau of Land and Resources, Municipal Development and Reform Commission and Municipal Planning Commission.

  Project leaders: Sui Zhenjiang of the Municipal Construction Committee, Wei Chenglin of the Municipal Bureau of Land and Resources, Zhang Gong of the Municipal Development and Reform Commission and Yan Huang of the Municipal Planning Commission.

  Two, steadily promote the old city housing protection and repair work, take the "application repair and evacuation" way, arrange the old city style protection area of 20 thousand dangerous house protection and repair plan. Actively carry out shantytown renovation work, and start three renovation projects of Mentougou goaf shanty town, Tongzhou old town and Nanyuan old town.

  Main responsible unit: Municipal Construction Committee

  Project leader: Sui Zhenjiang, Municipal Construction Committee

  Three, the city’s 65-year-old and older people take the city’s ground bus free of charge; City, district (county) level government investment sponsored or controlled parks, scenic spots and other tourist attractions for the city’s 65-year-old and above free entrance fees; Community health service institutions provide "three priorities" services for the elderly in this city (priority in medical treatment, home visits, and establishment of family beds), implement the first-visit system of community health services, and provide a medical examination service for the elderly without social old-age security in this city free of charge every year.

  Main responsible unit: Civil Affairs Bureau

  Project leader: Wu Shimin, Civil Affairs Bureau.

  Four, in the community, schools, institutions, enterprises, towns and villages to start the management of chronic diseases such as eye diseases, oral diseases, hypertension and primary health care; Provide free influenza vaccination service for the elderly aged 60 and above and primary and secondary school students (including secondary specialized schools) in this city.

  Main responsible unit: Municipal Health Bureau

  Project leader: Fang Laiying from the Municipal Health Bureau.

  Five, efforts to reduce the burden of outpatient medical insurance for serious illness, formulate and implement the reimbursement system for outpatient medical expenses for the elderly and flexible employees in urban areas.

  Main responsible unit: Municipal Labor and Social Security Bureau

  Project leader: Zhang Xinqing, Municipal Labor and Social Security Bureau

  Six, guide social forces to participate in the provision of old-age services, the government and society jointly set up urban and rural old-age service facilities, an increase of 15 thousand old-age beds throughout the year.

  Main responsible unit: Civil Affairs Bureau

  Project leader: Wu Shimin, Civil Affairs Bureau.

  Seven, according to the principle of voluntariness, provide free breast cancer screening services for women aged 40 to 60 in this city, and provide free cervical cancer screening services for women aged 25 to 65 in this city.

  Main responsible unit: Municipal Health Bureau

  Project leader: Fang Laiying from the Municipal Health Bureau.

  Eight, free screening of congenital diseases for newborns, health examination for children aged 0-6; The government subsidy policy for hospital delivery will be implemented for pregnant women in rural areas of this city, and free health check-up services will be provided for 210,000 women of childbearing age who adopt long-term contraceptive measures in rural areas of this city.

  Main responsible units: Municipal Health Bureau and Municipal Population and Family Planning Commission.

  Project leader: Fang Laiying from the Municipal Health Bureau and Deng Xingzhou from the Municipal Population and Family Planning Commission.

  Nine, the initial completion of the city’s "social security card" project, the basic realization of real-time reimbursement for medical treatment.

  Main responsible unit: Municipal Labor and Social Security Bureau

  Project leader: Zhang Xinqing, Municipal Labor and Social Security Bureau

  X. Intensify joint anti-counterfeiting efforts, implement special rectification, ban black clinics and black pharmacies according to law, severely crack down on illegal acts that endanger people’s health, and ensure that the capital is "safe to seek medical treatment and purchase medicines".

  Main responsible units: Municipal Drug Administration and Municipal Health Bureau.

  Project leaders: Fang Laiying from the Municipal Drug Administration and Fang Laiying from the Municipal Health Bureau.

  Eleven, for 120 and 999 two pre-hospital emergency system equipped with 100 emergency motorcycles, to meet the needs of urban emergency in the morning and evening traffic jams; Equipped with first aid kit on public transport facilities; Set up a serious illness relief fund for children; Carry out mass health popularization training, promote the "First Aid Manual-Family Edition", and carry out training and drills on escape skills among children.

  Main responsible units: Municipal Health Bureau and Municipal Red Cross Society.

  Project leader: Fang Laiying from the Municipal Health Bureau and Han Lu from the Municipal Red Cross Society.

  Twelve, promote the balanced development of compulsory education, support 200 primary schools in major projects to meet the newly issued standards for running schools; Repair and transform 300 dormitories for primary and secondary school teachers in rural areas.

  Main responsible unit: Municipal Education Commission

  Project leader: Liu Limin, Municipal Education Commission

  Thirteen, strengthen food safety supervision in the capital, the city’s 150 large and medium-sized supermarkets, 9 large agricultural and sideline products wholesale markets are all included in the capital food safety monitoring system and commodity quality monitoring system; Further improve the food safety self-inspection system in circulation, and equip 100 large and medium-sized shopping malls and supermarkets with self-inspection equipment; We will improve the publicity system of commodity quality information, set up electronic display screens and information bulletin boards of commodity quality supervision information in 150 supermarkets and 9 large agricultural and sideline products wholesale markets, and disclose commodity supervision information in a timely manner.

  Main responsible unit: Municipal Food Safety Office

  Person in charge of the project: the main person in charge of the Municipal Food Safety Office.

  14. Conduct product safety and quality supervision and spot checks on 100% certified food and related products production enterprises in this Municipality, spot check no less than 2,500 batches of food and food related products throughout the year and announce the results of spot checks, strengthen daily inspection and increase the frequency of inspection. Focus on random inspection and supervision of high-risk foods such as bottled drinking water, cooked meat products and dairy products, conduct random inspection and evaluation of food quality, and strengthen supervision over food quality and safety of food production enterprises.

  Main responsible unit: Municipal Bureau of Quality and Technical Supervision

  Project leader: Zhao Changshan, Municipal Bureau of Quality and Technical Supervision

  Fifteen, strengthen the quality market sampling of drugs, medical devices, health food and cosmetics products, with no less than 12,000 pieces throughout the year, covering 18 districts and counties.

  Main responsible unit: Municipal Drug Administration

  Project leader: Fang Laiying, Municipal Drug Administration

  Sixteen, promote 30 large and medium-sized commercial facilities (department stores, supermarkets, specialty stores, specialty store, catering enterprises) for barrier-free transformation.

  Main responsible unit: Municipal Bureau of Commerce

  Project leader: Lu Yan, Municipal Bureau of Commerce

  17. Further intensify the investigation and dredging transformation of urban drainage system, complete the reconstruction of rainwater pumping station and backwater pipeline of Zhichun Bridge, and solve the problem of water accumulation in Zhichun Bridge.

  Main responsible unit: Municipal Water Affairs Bureau

  Project leader: Cheng Jing, Municipal Water Affairs Bureau

  Eighteen, complete the construction of 300 main streets public toilet guidance system, to facilitate the masses to go to the toilet.

  Main responsible units: Municipal Administration Committee and district and county governments.

  Person in charge of the project: Chen Yong, Municipal Administration Committee, and district heads of district and county governments.

  Nineteen, renovation and maintenance of old houses for 5500 rural poor families in this city, and increase the renovation and maintenance efforts; Renovation of housing for 1000 rural entitled groups in this city; Implement the classified assistance system for rural subsistence allowances and improve the level of assistance for people with special difficulties in rural areas.

  Main responsible unit: Civil Affairs Bureau

  Project leader: Wu Shimin, Civil Affairs Bureau.

  Twenty, the new arrangements for the employment of 3000 disabled people in this city; Completed 3,000 person-times of vocational skills training for urban disabled people and 1,000 person-times of practical technical training for rural disabled people; Free distribution of small and medium-sized assistive devices for 50 thousand disabled people in this city; Carry out barrier-free transformation for 10 thousand disabled families in this city; Continue to create 150 demonstration homes for the disabled at the grassroots level.

  Main responsible unit: Municipal Disabled Persons’ Federation

  Project leader: Qi Jing, Municipal Disabled Persons’ Federation.

  Twenty-one, focusing on 10 suburban counties, funded 6000 difficult one-child families to develop production.

  Main responsible unit: Municipal Population and Family Planning Commission

  Project leader: Deng Xingzhou, Municipal Population and Family Planning Commission

  Twenty-two, the construction of the first municipal public cemetery; Reduce the funeral expenses of farmers and unemployed people in cities and towns; Raise the standard of funeral subsidies for employees of enterprises in this city.

  Main responsible units: Civil Affairs Bureau and Municipal Labor and Social Security Bureau.

  Project leaders: Wu Shimin of Civil Affairs Bureau and Zhang Xinqing of Municipal Labor and Social Security Bureau.

  Twenty-three, consolidate the achievements of air pollution prevention and control, realize the continuous improvement of air quality, and strive to achieve 71% of the days when the air quality is better than the second grade, and the air quality in all regions of the city reaches the corresponding level.

  Main responsible units: Municipal Environmental Protection Bureau, Municipal Development and Reform Commission, Municipal Construction Committee, Municipal Management Committee, Municipal Communications Commission, Municipal Planning Commission, Municipal Agriculture Commission, Municipal Public Security Bureau, Municipal Industrial Promotion Bureau, Municipal Bureau of Quality and Technical Supervision, Municipal Landscaping Bureau (Capital Greening Office), district and county governments, and Beijing Economic and Technological Development Zone Management Committee.

  Project leaders: Shi Hanmin from the Municipal Environmental Protection Bureau, Zhang Gong from the Municipal Development and Reform Commission, Sui Zhenjiang from the Municipal Construction Commission, Chen Yong from the Municipal Administration Commission, Liu Xiaoming from the Municipal Transportation Commission, Yan Huang from the Municipal Planning Commission, Wang Xiaodong from the Municipal Agriculture Commission, Ma Zhenchuan from the Municipal Public Security Bureau, Li Ping from the Municipal Industrial Promotion Bureau, Zhao Changshan from the Municipal Bureau of Quality and Technical Supervision, Dong Ruilong from the Municipal Landscaping Bureau (the Capital Greening Office), district heads of all districts and counties, and Zhang Boxu from the Beijing Economic and Technological Development Zone Management Committee.

  Twenty-four, new construction and renovation of 20 urban parks and 80 hectares; Improve the greening and beautification level of 100 roads; Create 5 small towns with green gardens in the capital, 50 green villages in the capital and 50 garden-style units with green gardens in the capital.

  Main responsible unit: Municipal Bureau of Landscaping and Greening (Capital Greening Office)

  Project leader: Dong Ruilong, Municipal Bureau of Landscaping and Greening (Capital Greening Office)

  Twenty-five, continue to implement the "country park ring" construction in green isolated areas, and complete the construction of 10 country parks with an area of 666.7 hectares (10,000 mu); Open 19 country parks for free.

  Main responsible unit: Municipal Bureau of Landscaping and Greening (Capital Greening Office)

  Project leader: Dong Ruilong, Municipal Bureau of Landscaping and Greening (Capital Greening Office)

  Twenty-six, continue to promote energy-saving renovation of existing buildings, and organize energy-saving and thermal insulation renovation of 200,000 square meters of urban residential buildings and 2.52 million square meters of ordinary public buildings; Building more than 2,000 rural earthquake-resistant and energy-saving houses; Implement the heating and energy-saving renovation project of farmhouse, and carry out energy-saving renovation of 1500 existing rural houses.

  Main responsible units: Municipal Construction Committee, Municipal Agriculture Committee, and district and county governments.

  Person in charge of the project: Sui Zhenjiang, Municipal Construction Committee, Wang Xiaodong, Municipal Agriculture Committee, and district heads of district and county governments.

  Twenty-seven, complete the odor control work of 12 landfill sites in operation; Complete the garbage sealing construction of 929 villages in Miyun, Fangshan and other mountainous areas; Deepen the classification and reduction of waste sources and promote the utilization of waste resources.

  Main responsible unit: Municipal Administration Committee

  Project leader: Chen Yong, Municipal Administration Committee.

  Twenty-eight, to carry out green lighting projects, complete the promotion of high-efficiency lighting products with a total amount of more than 10 million in four districts and counties.

  Main responsible unit: Municipal Development and Reform Commission

  Project leader: Zhang Gong, Municipal Development and Reform Commission.

  Twenty-nine, around the Golden Sea Lake, Gubeikou, Qinglong Gorge, Yudu Mountain, Badaling, Ming Tombs, Phoenix Ridge, Jiulong Mountain, Shidu, Qinglong Lake and other ten key scenic spots and tourist areas, create 2000 hectares (30,000 mu) of colorful landscape forest; Ecological restoration of abandoned mines in Fengtai, Yanqing, Miyun, Huairou, Pinggu, Changping, Mentougou, Fangshan and other counties: 15.333 hectares (23,000 mu); We will start the demonstration project of transforming inefficient ecological public welfare forests in mountainous areas, and implement the sustainable management project of 3,333.3 hectares (50,000 mu) of water source protection forests to improve the carbon sequestration capacity of forests and improve the ecological landscape effect.

  Main responsible unit: Municipal Bureau of Landscaping and Greening (Capital Greening Office)

  Project leader: Dong Ruilong, Municipal Bureau of Landscaping and Greening (Capital Greening Office)

  30. Intensify the construction of rail transit, open trial operation of Metro Line 4, speed up the construction of Metro Line 6 Phase I, Line 8 Phase II, Line 9, Line 10 Phase II, Daxing Line and Yizhuang Line, and start construction of six lines including Line 7, Line 14 Phase I, changping line Phase I, Line 15 Phase I, Fangshan Line and Xijiao Line.

  Main responsible units: Municipal Communications Commission, Municipal Construction Committee and Municipal Planning Commission.

  Project leaders: Liu Xiaoming, Municipal Communications Commission, Sui Zhenjiang, Municipal Construction Commission, and Yan Huang, Municipal Planning Commission.

  Thirty-one, complete the third phase of the West Sixth Ring Road and Jingcheng Expressway, and promote the construction of expressways such as Beijing-Taiwan Expressway in Beijing; Accelerate the construction of suburban roads and build 100 kilometers of suburban roads such as Badaling transit line.

  Main responsible unit: Municipal Communications Commission

  Project leader: Liu Xiaoming, Municipal Communications Commission.

  Thirty-two, further improve the level of road service, complete 400,000 square meters of urban road repair project, and repair and transform the deck drainage pipes of 20 urban interchange bridges. 400 kilometers of rural roads (township roads and village roads) were overhauled, 260 kilometers of roads were overhauled, 25 old roads were reinforced and rebuilt, 300 kilometers of road traffic signs were rebuilt and 100 kilometers of greening projects were completed.

  Main responsible unit: Municipal Communications Commission

  Project leader: Liu Xiaoming, Municipal Communications Commission.

  Thirty-three, accelerate the construction of comprehensive transportation hub, actively promote the construction of one acre park and Sihui transportation hub, and optimize the external road network of Beijing South Railway Station.

  Main responsible unit: Municipal Communications Commission

  Project leader: Liu Xiaoming, Municipal Communications Commission.

  Thirty-four, continue to implement the unblocking project, promote the construction of micro-circulation system, transform Badaling auxiliary road (Qinghe Bridge-Shangqing Bridge), build and transform 10 bus bays, and improve 6 crossing facilities; 35 new signal lights, 800 sets of pedestrian countdown and blind audio combined lamps at 100 intersections, 30 kilometers of road isolation guardrail, 500 sets of ground guiding signs, 300 road sections optimized and drained, 20 kilometers of bus lanes added and 30 intersections reconstructed.

  Main responsible units: Municipal Communications Commission and Municipal Public Security Bureau.

  Project leaders: Liu Xiaoming, Municipal Communications Commission, and Ma Zhenchuan, Municipal Public Security Bureau.

  Thirty-five, convenient for citizens to travel, open and adjust 80 bus lines, extend the operation time of 50 bus lines, and add and update 2600 environmentally-friendly buses; Continue to promote the construction of suburban passenger transport infrastructure, and build 8 passenger stations and 300 bus shelters.

  Main responsible unit: Municipal Communications Commission

  Project leader: Liu Xiaoming, Municipal Communications Commission.

  Thirty-six, continue to implement the "rural lighting, farmers warming up, agricultural resources recycling" three projects, in rural areas to install 10 thousand solar street lamps, replace 5 million energy-saving lamps; Building 50 solar public bathrooms; Construction of 10 centralized gas supply systems for biomass gasification and 10 centralized gas supply systems for large and medium-sized biogas; 20 new demonstration projects for comprehensive utilization of biogas for households in the whole village will be built.

  Main responsible unit: Municipal Agriculture Commission

  Project leader: Wang Xiaodong, Municipal Agriculture Committee.

  Thirty-seven, the relocation of 5000 farmers in areas prone to mudslides in mountainous areas and areas with poor living conditions, to solve the problem of farmers’ safety in mountainous areas and improve the living conditions of the people.

  Main responsible unit: Municipal Agriculture Commission

  Project leader: Wang Xiaodong, Municipal Agriculture Committee.

  Thirty-eight, the establishment of urban and rural integration of employment and unemployment management system, in order to gradually realize the goal of Beijing without pure agricultural families, increase policy adjustment, strengthen vocational training, employment introduction and other public employment services, and promote the transfer of employment of 60 thousand rural laborers.

  Main responsible unit: Municipal Labor and Social Security Bureau

  Project leader: Zhang Xinqing, Municipal Labor and Social Security Bureau

  Thirty-nine, around the suburban facilities agriculture development needs, through a variety of modes of training and agricultural technology promotion, training 10 thousand professional farmers; Promote the construction of farmers’ field schools, build 200 farmers’ field schools in 10 districts and counties such as Yanqing, Daxing and Shunyi, and train 5000 experts in breeding, science and technology demonstration households and local experts.

  Main responsible units: Municipal Agriculture Commission and Municipal Agriculture Bureau.

  Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Zhao Genwu of Municipal Agriculture Bureau.

  Forty, strengthen the environmental construction in the suburbs, carry out the three-level joint creation work of ecological counties, towns with beautiful environment and civilized ecological villages, and create 10 towns with beautiful environment and 100 civilized ecological villages.

  Main responsible units: Municipal Agriculture Commission and Municipal Environmental Protection Bureau.

  Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Shi Hanmin of Municipal Environmental Protection Bureau.

  Forty-one, improve the level of folk tourism, focus on building three rural tourism belts, improve the level of tourism services in 10 villages, cultivate characteristics and enrich cultural connotations; Formulate the Evaluation Standard for Leisure and Holiday Demonstration Zones in Beijing, create three municipal leisure and holiday demonstration zones, promote eight new rural tourism formats, create three new rural tourism formats gathering areas, and carry out four rural tourism gully belt project planning, so that the whole city can form 30 gully belt product planning, complete 10 "one village, one product" projects, and form 40 "one village, one product" product creative planning to guide districts and counties.

  Main responsible units: Municipal Agriculture Commission and Municipal Tourism Bureau.

  Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Zhang Huiguang of Municipal Tourism Bureau.

  Forty-two, complete the harmless transformation of 100 thousand rural household toilets, and carry out 1000 lectures on rural health knowledge.

  Main responsible unit: Municipal Health Bureau

  Project leader: Fang Laiying from the Municipal Health Bureau.

  Forty-three, promote the healthy development of dairy industry, accelerate the process of scale, standardization and modernization of dairy farming, ensure the safe use of inputs such as feed and veterinary drugs, and ensure the quality and safety of raw milk. Guide 46,000 free-range cows to settle in large-scale farming communities, with a settlement rate of 70%; Implement the renovation and expansion project of the shed in the breeding community; Equipped with milking machinery, milk storage tanks and fresh milk transport vehicles for milk stations and large-scale farms.

  Main responsible units: Municipal Agriculture Commission and Municipal Agriculture Bureau.

  Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Zhao Genwu of Municipal Agriculture Bureau.

  Forty-four, complete the construction of more than 3500 administrative village post stations, and realize the postal service for every village.

  Main responsible unit: Municipal Agriculture Commission

  Project leader: Wang Xiaodong, Municipal Agriculture Committee.

  Forty-five, further strengthen the construction of patrol network, improve the overall level of patrol prevention and control, strictly control street incidents, and further enhance the sense of security of the masses.

  Main responsible unit: Municipal Public Security Bureau

  Project leader: Ma Zhenchuan, Municipal Public Security Bureau

  46. Establish and implement a risk assessment mechanism for major decision-making letters and visits involving the vital interests of the masses, listen to the opinions of the relevant masses in advance before the introduction of policies and measures involving the vital interests of the masses, reflect the reasonable demands of different groups to the maximum extent, and protect the legitimate rights and interests of the masses from the source.

  Main responsible unit: Municipal Letters and Calls Office

  Project leader: Baogang, Municipal Letters and Calls Office

  Forty-seven, complete the task of building 1434 community service stations in urban communities, realize the basic coverage of community services, build 200 demonstration sites of community service stations, and strengthen the standardized construction of community service stations; Build 200 community service stations in rural communities and speed up the construction of community service training bases in Beijing.

  Main responsible units: Civil Affairs Bureau and Municipal Social Affairs Office.

  Project leaders: Wu Shimin of Civil Affairs Bureau and Song Guilun of Municipal Social Affairs Office.

  Forty-eight, create 40 innovative popular science communities; Create five community service technology application demonstration zones; Support the capacity building of hundreds of innovative popular science communities; 50 new popular science bases in Beijing will be built, and the capacity of 100 existing popular science bases will be improved, bringing the total number of popular science bases to 150.

  Main responsible unit: Municipal Science and Technology Commission

  Project leader: Ma Lin, Municipal Science and Technology Commission

  Forty-nine, formulate the "Guiding Opinions on the Opening of Beijing Olympic Stadium Facilities to the Public", and equip 40 Olympic venues with sports and fitness card equipment; Support 30 Olympic venues to carry out sports service standard certification, and encourage Olympic venues and facilities to be open to the public.

  Main responsible unit: Municipal Sports Bureau

  Project leader: Sun Kanglin, Municipal Sports Bureau

  Fifty, the establishment of emergency volunteers, and flood control and drought relief, earthquake relief, public health emergencies, major animal epidemics and other 14 emergency headquarters and 29 emergency shelters docking, to carry out volunteer service.

  Main responsible unit: Communist Youth League Committee

  Project leader: Liu Jian, Communist Youth League Committee

  Fifty-one, to create a tourism safety barrier, strengthen the safety management of key scenic spots. Carry out the construction of auxiliary positioning system for field emergency rescue in non-open mountainous areas around key scenic spots, including emergency rescue facilities such as solar light pole guiding signs at relative commanding heights. We will promote the construction of safety monitoring systems in key tourist attractions, and strengthen the construction of identification systems such as safety fence nets, warning signs, safety warning signs and guidance signs in key scenic spots.

  Main responsible unit: Municipal Tourism Bureau

  Project leader: Zhang Huiguang, Municipal Tourism Bureau

  Fifty-two, the elevator with a service life of more than 12 years is analyzed in safety technology, and the elevator included in the early warning range is evaluated in safety.

  Main responsible unit: Municipal Bureau of Quality and Technical Supervision

  Project leader: Zhao Changshan, Municipal Bureau of Quality and Technical Supervision

  Fifty-three, further strengthen the construction of national fitness venues in rural areas, with the construction of 300 basketball courts, the creation of 24 sports community, the construction of 18 community fitness clubs.

  Main responsible unit: Municipal Sports Bureau

  Project leader: Sun Kanglin, Municipal Sports Bureau

  Fifty-four, the use of civil air defense projects to provide 12 thousand parking spaces for community residents.

  Main responsible unit: Civil Defense Bureau

  Project leader: Li Changshuan, Civil Defense Bureau

  55. Continue to strengthen the protection and utilization of cultural heritage, and start emergency repair projects for more than 10 cultural relics such as the Summer Palace Humorous Garden and the Ming Tombs Mausoleum; Carry out safety inspection of cultural relics buildings in 11 open units, such as the Temple of Heaven and Deshengmen Arrow Tower; Implement lightning protection, fire protection and technical defense projects in 45 cultural relics protection units such as the Ming Tombs.

  Main responsible unit: Municipal Cultural Relics Bureau

  Project leader: Kong Fanzhi, Municipal Cultural Relics Bureau.

  Fifty-six, further implementation of the digital film projection project, each set of digital film mobile projection equipment shows 120 times a year, and each movie theater equipped with digital film projection equipment shows 100 times a year in rural areas; The "weekend performance plan" was implemented in suburban counties, with 700 performances throughout the year.

  Main responsible unit: Municipal Bureau of Culture

  Project leader: Jiang Gongmin from the Municipal Bureau of Culture.

  Fifty-seven, continue to build 1500 legal service rooms in rural areas and communities, and further improve related service facilities; Establish 1020 "farmer’s bookstores" (Yimin Bookstore), support the publication of a number of "farmer’s bookstores" project brand series, recommend a number of excellent reading materials, and widely carry out thematic reading activities in rural areas, migrant workers’ gathering areas, migrant children’s schools and other areas.

  Main responsible units: Municipal Bureau of Justice and Municipal Press and Publication Bureau.

  Project leaders: Wu Yuhua of the Municipal Bureau of Justice and Feng Junke of the Municipal Press and Publication Bureau.