Tik Tok and Aauto Quicker platforms responded to ＂Big Stomach King Eating and Broadcasting＂： most of the propaganda can be directly titled.

A video platform can retrieve a large number of edible and broadcast content.

On August 12th, Weibo’s topic "Eating and broadcasting with a big stomach is seriously wasted" caused a hot discussion among netizens. It is understood that as a popular form of webcasting at present, the anchor of eating and broadcasting often challenges the appetite beyond ordinary people to gain attention and attract traffic. Among them, there are many bloggers who secretly spit out food after eating a large amount of food.

"The platform resolutely opposes food waste and actively advocates thrift." On the evening of the 12th, the relevant officials of Tik Tok and Aauto Quicker told Red Star News reporter that the platform would severely deal with the current behaviors of eating and broadcasting content on the Internet, such as wasting food, or eating fake food, inducing vomiting, and eating most of the propaganda, or give penalties such as deleting works, shutting down live broadcasts, and banning accounts.

There are people who eat sowing trees, and it is said that some people earn millions a year.

Eating and broadcasting, that is, the anchor shows the process of eating to netizens by video or live broadcast through the webcam, and gets a reward. It is understood that the word "eating broadcast" originated from the Korean network reality show "Eating Live" and was later introduced to China. With the rise of short video live broadcast platform, it gradually became popular in domestic networks in 2016.

By watching the related videos, Red Star News reporter found that the content of early eating and broadcasting was mainly to show some special local foods or introduce different food cultures to netizens. However, in May, 2016, the anchor Mi Zijun uploaded his own video "It takes 16 minutes and 20 seconds to eat 10 barrels of turkey noodles quickly" in bilibili, and after getting 1.734 million hits, the domestic content of eating and broadcasting began to focus on the "big stomach king" style.

The "Mi Zijun" video said that it took 16 minutes and 20 seconds to eat 10 barrels of turkey noodles quickly.

People in the industry who once worked in a live broadcast platform told Red Star News reporter that the anchors of eating and broadcasting often launch many extraordinary challenges like eating 36 zongzi and 13 Jin of Lamian Noodles in 15 minutes to set up a "big stomach king" for themselves, attract traffic and quickly increase their powder. "Working with food merchants to try food in stores and bringing goods online are the main ways to realize the traffic of eating and broadcasting anchors. However, there must be attention and a high number of fans before there will be business cooperation. "

According to the Beijing News, during the two years of eating and broadcasting, an owner of eating and broadcasting earned an accumulated income of 700,000 to 800,000 yuan. When the promotion came to the door the most, she could earn more than 100,000 yuan a month. According to China Consumer Daily, an anchor with millions of fans can earn 300,000 yuan from the merchants by eating 50 people’s food in the live broadcast.

According to the Economic Observer, as the head anchor of the eating and broadcasting industry, there are rumors that Mi Zijun’s annual income has reached 7 million in 2018. Anchors such as "Langweixian", "Mercedes-Benz Brother", "Duoyi" and "Ayou" also earn more than one million yuan a year by eating and broadcasting.

The content is "stale", and eating and broadcasting abnormally makes people lose their lives.

Under the fierce competition, the "big stomach king"-style eating and broadcasting show became more and more fierce, and the content of eating and broadcasting began to "taste bad". In the related eating and broadcasting videos, the Red Star journalist saw that not only bloggers abused themselves by eating all kinds of peppers, but also sought attention; There is also a blogger who puts his feet in the cooked Lamian Noodles boat and eats noodles while soaking his feet; Some bloggers even choose to eat raw seafood for the sake of eyeballs. There was a female anchor who was disfigured by the octopus’s tentacles clinging to her cheeks when she was eating octopus live.

There is a "rollover" in the live broadcast.

In addition, it is not uncommon to criticize the "big stomach king" for eating and broadcasting fraud, vomiting and waste, and unhealthy. According to related reports, in May of this year, an UP owner in bilibili mistakenly sent a video of his own editing-free eating and broadcasting, in which the pancakes that UP owner ate were spit out without chewing a few bites, and the following contents were the same; In addition, there are bloggers who eat and broadcast videos, first forcing themselves to eat a lot of food, and then using the time to go to the bathroom or broadcast to force vomiting and spit out the food they have eaten.

"This is a kind of deception and a waste." Miss Liu, a netizen, told the Red Star journalist that the above-mentioned bloggers made her feel angry and chilling, and thought that these "rollover" bloggers presented abnormal food culture and unhealthy consumption concept. "Although fake eating is disgusting, it is even more inappropriate for them to waste a lot of food."

In fact, the "big-eating king" style of eating and broadcasting not only conveys abnormal food culture and extravagant values, but also hides huge security problems. It is understood that long-term overeating and eating a lot of greasy food can easily lead to hyperlipidemia, coronary heart disease, cerebral infarction, liver disease, and even sudden death.

In June this year, Mr. Wang, a 30-year-old anchor of the "Big Stomach King" in Shenyang, died of a sudden cerebral hemorrhage before the live broadcast because he had eaten high-calorie and high-fat foods such as elbow, braised pork and roast chicken for a long time. In the short period of six months when he recorded the video, his weight actually soared by 80 kg, from the previous 200 kg to 280 kg. In addition, there are 23-year-old young bloggers who often eat and broadcast in the middle of the night and rest during the day, leading to lack of exercise and suffering from "geriatric diseases" such as osteoporosis.

The live broadcast platform will strictly prohibit eating and broadcasting waste.

On August 11, CCTV news reported that about one third of the world’s grain is lost and wasted every year, with a total amount of about 1.3 billion tons; At least 820 million of the world’s 7.633 billion people are hungry, which is equivalent to one in every nine people in the world. At present, the phenomenon of table waste still occurs in China, especially the so-called "big stomach king" eating and broadcasting shows, which has serious waste and other problems.

In the report, some experts pointed out that it is a very bad sign for the "big stomach king" to eat broadcast shows. This kind of self-media consumption orientation is very worrying, which runs counter to the whole society’s awareness of saving and reducing food waste.

This view has caused heated discussion among netizens. Some netizens questioned the eating and broadcasting programs on public platforms and other programs suspected of wasting food, hoping that the relevant departments can manage this phenomenon and ban it; Some netizens also said that the guided and content-correct eating and broadcasting show is the output performance of China’s food culture, and it can’t be totally denied just because of the behavior of individual anchors.

"Once the behavior of wasting food is discovered, the platform will punish it according to the degree of violation at the first time." On August 12th, the relevant person in charge of Tik Tok Platform told the Red Star journalist that they had paid attention to the online public opinion, and gave a prompt of "refuse to waste and eat reasonably" for the key words such as "eat broadcast" and "big stomach king" in the client search settings, calling on users to cherish food.

At the same time, the relevant person in charge of Aauto Quicker also responded to the Red Star journalist, saying that once users are found to have overeating in their creations, they will be given the punishment of deleting works, shutting down live broadcasts and banning accounts according to the seriousness of the circumstances. "The platform resolutely opposes food and beverage waste, advocates diligence and thrift, and asks everyone to eat reasonably and put an end to waste." (The original title is "Tik Tok and Aauto Quicker respond to" Big Stomach King Eating and Broadcasting ":most of the propaganda can be directly titled")