Increasing capital and ＂enriching blood＂, FAW Pentium started a new energy breakthrough war.

When the new energy automobile industry entered the key node of intelligent electrification competition in the second half, FAW Pentium Automobile Co., Ltd. started to increase capital again, which was only two years after it was introduced into yueda Group in 2023 to complete the shareholding system reform.

As the core fulcrum of China FAW’s strategy of "doing its best, liberating and galloping", the transformation practice of FAW Pentium is a typical sample of new energy breakthrough of central enterprises. Through the "triple leap" of institutional mechanism reform, technical system reconstruction and capital operation upgrade, this car company with profound historical background is attacking the first camp of independent brands with a brand-new attitude, and its strategic transformation path provides a valuable paradigm for the industry.

System break: share reform activates innovation genes

The shareholding system reform initiated in 2023 injected market-oriented genes into FAW Pentium. By introducing strategic investors such as yueda Group, the enterprise has completed the transformation from "FAW Pentium Car Co., Ltd." to "FAW Pentium Automobile Co., Ltd." and built a modern corporate governance structure.

This reform brings not only the optimization of capital level, but also the revolutionary change of decision-making mechanism-the decision-making chain is shortened by 30%, the product development cycle is greatly shortened, the salary system introduces the excess profit sharing mechanism, and the stability of the core team is significantly improved.

Driven by equity diversification, FAW Pentium has shown amazing development momentum. In 2024, the brand sales reached 151,000 vehicles, a year-on-year increase of 25%, a ten-year high; In the first quarter of 2025, the penetration rate of new energy exceeded 73%, becoming the core engine driving growth. This transformation confirms the catalytic effect of institutional innovation on traditional automobile enterprises, and also lays the institutional foundation for the subsequent introduction of strategic investment.

Technological Breakthrough: Investing 10 Billion to Build Global Competitiveness

In the field of new energy technology, FAW Pentium has built a Yueyi serial product system covering the whole technology chain with the R&D investment of over 10 billion yuan for three years, forming four technical advantages covering the underlying architecture, powertrain, intelligent cockpit and ecological synergy. Its technological breakthrough is embodied in the following dimensions:

On the development level of vehicle platform, the newly-built cross-shadow architecture adopts the modular design concept, integrating five technical modules: ultra-light architecture, ever-changing comfort, smart energy efficiency, Starway chassis and rock safety. Through the extensible wheelbase adjustment mechanism, the rear seat space of the platform is increased by 15% compared with that of the same class. With the intelligent thermal management system, the battery performance can still be stable in the harsh environment from -35℃ to 60℃. The digital chassis adjustment technology realizes the roll control ability of 1.84 g/100 and compresses the braking distance to less than 36 meters, which significantly improves the dynamic performance of the vehicle.

The power system layout is diversified, and the daily powertrain provides three sets of technical solutions: pure electric, hybrid and extended range. BMP pure electric scheme is a combination of polar gull electric drive and armored battery, which has the leading comprehensive efficiency, safety and reliability at the same level, and can run zero failure for 600,000 kilometers. BMP Super Hybrid is equipped with China Top Ten Engine and Hybrid System in 2024. The thermal efficiency of the engine reaches 45.21%, and the comprehensive efficiency of the hybrid system reaches 92%.

A complete ecosystem has been built in the field of intelligent cockpit. The Ruyi cockpit based on FEEA3.0 electronic architecture integrates Huawei MDC810 intelligent driving chip and Horizon Journey 5 series AI processor to realize L2+ automatic driving function. Iflytek’s customized voice system supports accurate multi-tone recognition, and Volcano Engine’s AI model enables personalized interactive experience, and the response speed of the system reaches the flagship level of consumer electronics.

In terms of industrial synergy, FAW Pentium adheres to a more open development concept and works closely with Huawei, Contemporary Amperex Technology Co., Limited, Horizon and other enterprises to build an open, win-win and sustainable development ecosystem. This mode of "core self-research+ecological co-construction" not only ensures the dominant position in key technical fields, but also accelerates the transformation of technological achievements through industrial synergy, forming a unique technological competitive advantage.

Capital Empowerment: Strategic Investment Reconstructing Industrial Structure

This capital increase has focused on three dimensions: local production and investment, industrial chain partners and FAW strategic partners, and its strategic significance has far exceeded the capital injection itself, forming a multi-dimensional value creation system. Partners in key areas such as batteries, chips and intelligent driving are deeply bound through equity ties, and a three-dimensional ecological network of "vertical technical cooperation+horizontal resource complementarity" is built. For example, the strategic cooperation with Contemporary Amperex Technology Co., Limited in the field of power batteries and the collaborative innovation with Horizon in the level of smart driving chips are forming technical barriers that are difficult to replicate.

The channel resources carried by strategic investors inject strong momentum into market expansion. Referring to the industry benchmark case that Yancheng base was completed and put into operation 18 months after yueda Group took a share, the injection of new capital will accelerate the release rhythm of the annual production capacity of 400,000 vehicles in the North-South dual base.

In terms of brand value remodeling, capital empowerment is accelerating the iteration of product matrix: 565km cruising breakthrough is achieved with the positioning of 150,000 yuan, and the hybrid version creates a comprehensive cruising record of 2,000km. The flagship model is equipped with smart driving system, and a complete product pedigree covering A0 to B and the price range of 80,000-200,000 yuan is built.

Substantial progress has also been made in the construction of service ecology. Through the introduction of the policy of "Lifetime Warranty 2.0 for the whole vehicle and three power plants", FAW Pentium took the lead in realizing "equal rights in warranty" in the industry, and with the layout of 200 new energy exclusive exhibition halls, formed a closed-loop service covering the whole life cycle of products.

Looking forward to the future development, FAW Pentium is facing three strategic opportunity windows: at the technical iteration level, with the approach of the mass production node of solid-state batteries in 2026 and the popularization of NOA intelligent driving technology in cities, it is necessary to continuously strengthen the technological leading edge of "cross-shadow platform+daily power"; At the level of market structure change, the proportion of hybrid/extended range technology is expected to exceed 50%, and the first-Mover advantage of dual-mode power layout needs to be transformed into market share urgently; On the level of global layout, relying on the R&D layout of "two countries and four places" of China FAW, we can explore the "new internationalization" mode of transforming from product export to localized production and operation.

Opportunities and challenges coexist. Under the background of intelligent competition entering the "Infrastructure Year", how to keep the speed of technology iteration? How to copy past successful experiences? These all need to give systematic solutions at the level of strategic implementation.