IPhone 12 is coming： 4 models, all 5G, starting from 5499 yuan.

At 1 am Beijing time on October 14th, Apple’s online new product launch conference was held on time, and four new products, namely iPhone12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max, were released in one breath, setting a new record for Apple’s own new products.

This year is the big year of iPhone iteration, and the iPhone 12 series has returned to the previous right-angled border design style. Slightly different from outside speculation, Apple’s iPhone 12 series is equipped with 5G chips, which means that the iPhone has officially entered the 5G era.

In addition, the iPhone 12 series is equipped with a 5-nanometer A14 bionic chip, and the cameras are upgraded. All these help Apple to further build its product competitiveness.

IPhone enters the 5G era

Apple has been "slow" in following up the mobile communication technology in order to pursue a better communication experience. In adopting 5G technology, Apple still does. However, Apple has made the whole iPhone 12 series equipped with 5G, which also shows Apple’s determination to enter the 5G era without procrastination.

Apple emphasizes that various models of iPhone 12 support many 5G frequency bands, which can provide a wide range of 5G coverage around the world. Each model of iPhone 12 also has an intelligent data mode, which can intelligently judge when 5G speed is needed, and balance data usage, speed and power consumption in real time to help extend battery life.

Among the major global operators listed at Apple’s press conference, China’s three major operators are also listed, which also means that the iPhone 12 series should have good 5G network support in China.

A14 bionic chip: the world’s first mass-produced 5-nanometer chip

The latest technology of global mobile phone chips is 5 nm. Apple A14 bionic chip is not only the first 5 nm chip of iPhone, but also the first commercial 5G nano mobile phone chip in the world. Huawei’s Kirin 9000 series with 5 nanometers will be launched later.

According to Apple, A14 bionic chip is far ahead of its competitors. Its speed and energy efficiency are both improved. It is the fastest CPU and graphics processor of iPhone so far. Compared with the fastest smartphone chip of competitors, the speed is up to 50%, which not only can realize the host-level game experience, powerful computing and photography functions, but also has excellent battery life.

A14 bionic equipped with 16-core neural network engine has broken through the limit of machine learning, and its performance has been improved by 80%, and it can perform 11 trillion operations per second. Therefore, even in the face of the extremely demanding machine learning model, it can play a better performance.

IPhone 12/12 mini: dual camera +5G+A14 bionic chip.

6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini, both models adopt new straight-edge design with aluminum metal frame. Among them, the iPhone 12 mini is the smallest, thinnest and lightest 5G iPhone in the world.

This time, Apple emphasized that the iPhone 12 series are all equipped with super porcelain crystal panels, which are more durable than glass after a new high-temperature crystallization process, and the drop resistance is increased to four times.

Both iPhone 12 and iPhone 12 mini have IP68 splash-proof performance, and can stay underwater for up to 30 minutes at the deepest depth of 6 meters, which can resist the splash of common liquids such as coffee and soda.

In the iPhone12 series, the iPhone 12 and the iPhone 12mini are relatively cheap. However, these two models are not weak in performance. They are equipped with 5G chips and A14 bionic chips, and equipped with dual-camera cameras.

IPhone 12 and iPhone 12 mini have powerful computational photography functions with A14 bionic and brand-new dual-camera system. This advanced camera system is equipped with a super wide-angle camera and a brand-new wide-angle camera with aperture of/1.6. It is the fastest camera in the history of iPhone, and the capture light source has increased by 27%, and it can also take wonderful photos and videos in low light.

IPhone 12 night scene shooting

In addition, all models of iPhone 12 have upgraded the computational photography function to a new level. The original deep camera, wide-angle camera and ultra-wide-angle camera all support night mode and faster deep fusion processing speed, and the camera effect has been improved in various environments. When users use night mode to take pictures in low light, they will get brighter pictures and better contrast; The photos processed by deep fusion have more delicate texture and less noise. Intelligent HDR 3 will use machine learning technology to intelligently adjust the white balance, contrast, texture and saturation of photos to make the picture look more natural.

IPhone 12 is equipped with the first iPhone camera system that can shoot Dolby Vision HDR video, and it is also the first and only device in the world that can provide a full Dolby Vision experience, allowing users to easily shoot, edit and share movies on the iPhone in a native way. Full of video.

In addition, both models have further enhanced the cinema-level video anti-shake function, and the self-timer video supporting Dolby Vision is also more vivid; However, when the tripod is used to shoot night-time delayed video in low light environment, it can be exposed for a longer time, and the shot video is clearer, the light trace is brighter and the picture effect is smoother.

IPhone 12 and iPhone 12 mini are available in five aluminum metal appearances: blue, green, black, white and red.

IPhone 12 will be pre-ordered on Friday, October 16th, and will be on sale on Friday, October 23rd, with the price starting from 6299 yuan. The iPhone 12 mini will be pre-ordered on Friday, November 6, and will be available in stores on Friday, November 13, with the price starting at 5499 yuan.

The price of iPhone 12mini is the same as that of the previous generation iPhone 11, and the price of iPhone 12 is between iPhone 11 and iPhone 11Pro.　

IPhone 12 Pro/ Pro Max：Pro camera +AR augmented reality

As a high-end version of the iPhone 12 series, the iPhone 12 Pro/ Pro Max is 6.1 inches and 6.7 inches respectively, and its power is mainly reflected in the camera system.

According to Apple, the Pro camera system uses excellent camera hardware and is driven by A14 bionic, which brings more diversified shooting tools for photographers and video enthusiasts with different needs. With the new image signal processor (ISP), A14 Bionics can significantly improve the image quality and realize the powerful computational photography function that traditional cameras can’t accomplish.

IPhone 12 Pro supports many computational photography functions, and will also support Apple ProRAW (launched later this year), which can combine Apple’s multi-frame image processing and computational photography with the common RAW format. Users can fully enjoy the complete creative space in color, detail and dynamic range on the iPhone or with professional photo editing apps.

In addition, the iPhone 12 Pro camera system has been rebuilt, including a super wide-angle camera with a wide field of vision, a telephoto camera (with a longer focal length on the iPhone 12 Pro Max), and a new wide-angle camera, which can shoot beautiful professional-grade images and videos in bright light and low-light scenes. Among them, iPhone 12 Pro has a new/1.6 aperture seven-mirror wide-angle camera, which improves the low-light shooting performance of photos and videos by 27%; The super wide-angle camera has a viewing angle of 120 degrees, which is very suitable for capturing more scenes in narrow places or vast landscapes; The telephoto camera has a focal length of 52 mm and an optical zoom range of 4 times, which is more suitable for shooting portraits.

The sensor size of the new/1.6 aperture wide-angle camera owned by iPhone 12 Pro Max is increased by 47%, the pixel size is increased to 1.7 microns, and the low-light shooting performance is improved by 87%. This model is also equipped with an ultra-wide-angle camera with a wide field of view and a 65mm telephoto camera, which can shoot close-ups or more compact pictures more flexibly. In addition, the system can achieve 5 times optical zoom.

In addition, the iPhone 12 Pro series is also equipped with a lidar scanner, which can measure the light distance and use the pixel depth information of the scene. This technology can provide a faster and more realistic augmented reality experience, and increase the autofocus speed in low-light scenes to 6 times, so that users can take photos and videos more accurately and quickly. Lidar scanner combined with A14 bionic neural network engine brings night mode portrait function, which can present exquisite background blur effect in low light environment.

IPhone 12 Pro and iPhone 12 Pro Max are available in graphite, silver, gold and sea blue. The iPhone 12 Pro will be pre-ordered on Friday, October 16th, and will be released on Friday, October 23rd. The iPhone 12 Pro Max will be pre-ordered on Friday, November 6th, and will be available in retail stores on Friday, November 13th. The starting price is RMB 8,499 and RMB 9,299 respectively.

Cancel the power adapter and EarPods, and return to wireless charging.

As rumored by the outside world, Apple announced at the press conference that it had cancelled the power adapter and EarPods (original headphones) included in the iPhone product package.

According to Apple, this makes the packaging of iPhone smaller and lighter, and the number of packages that can be transported by each freight pallet can be increased by as much as 70%, which will further reduce carbon emissions and avoid mining and the use of precious raw materials.

In addition, Apple upgraded the wireless charging method this time, and MagSafe returned. MagSafe can effectively provide charging power up to 15W, and it is also compatible with the existing equipment supporting Qi standard. The charging scheme provided includes MagSafe charger, MagSafe dual charger for iPhone and Apple Watch, a new protective case made of silicone, leather and transparent material that can be easily attached to the back of iPhone, and a leather card case.

MagSafe charger, MagSafe leather card case and iPhone 12 silicone case and transparent case will be ordered on Friday, October 16th. IPhone 12 leather case will be available for sale on Friday, November 6. MagSafe dual charger and leather case will be on sale later.

The highest price drops to 800 yuan.

It is worth noting that due to the reduction of headphones and chargers, the price of the new iPhone has been lowered again.

The starting price of the iPhone 12 Pro is lower than that of the previous generation iPhone 11Pro by 200 yuan, and its capacity has increased from 64GB to 128GB. IPhone 12 Pro is priced at 8,499 yuan (128GB), 9,299 yuan (256GB) and 11,099 yuan (512GB), which are lower than those of 200 yuan, 700 yuan and 700 yuan respectively.

The starting price of the iPhone 12 Pro Max is cheaper than that of 300 yuan, while the 256GB version and the top version are cheaper than that of the iPhone 11 Pro Max by 800 yuan. Three iPhone 12 Pro Max are priced at 9299 yuan (128GB), 10099 yuan (256GB) and 512GB(11899 yuan).