Parent-child tours, graduation tours, summer vacations, etc. are superimposed to promote the recovery of tourism.
Beijing, 25 June (Reporter Yang Zhaokui) Today, the reporter found that this year’s Dragon Boat Festival holiday coincides with the end of the college entrance examination, and the superposition of parent-child tour, graduation tour and summer vacation has driven the tourism industry to further recover.
Tuniu data shows that during the Dragon Boat Festival holiday this year, users’ enthusiasm for traveling is high, and the tourism market has been rekindled. Among them, the parent-child group is one of the main groups traveling in the Dragon Boat Festival, accounting for 41% of the trips. According to the data of Ma Honeycomb, the average heat increase of parent-child tour in Ma Honeycomb Station is 135%.
In terms of graduation tour, flying pig data shows that this year’s Dragon Boat Festival holiday is catching up with the college entrance examination, and some schools are starting to have summer holidays. The scale of travel users of college entrance examination students and college students has increased significantly, and the booking volume of parent-child and research tour products has increased by more than three times year-on-year.
During the Dragon Boat Festival holiday this year, many places in the north continued to experience high temperatures. According to the data of the US Mission and the public comments, in the high temperature, summer vacation and cooling have become the key words of travel. The tourism popularity of northern coastal cities such as Qingdao, Weihai, Qinhuangdao and Dalian has increased significantly.
The travel data of the same journey shows that during the Dragon Boat Festival holiday, the booking volume of hotels around domestic concerts and music festivals increased by more than 300% year-on-year.
"The Dragon Boat Festival is often the weather vane of the summer tourism market. Judging from the fiery degree of more than 100 million trips this year, the next summer market is expected to usher in a new round of tourism peaks, and tourism will also enter a new stage of structural recovery." Feng Rao, dean of the Ma Honeycomb Tourism Research Institute, said.