Learn key words, tell the story of China well and spread the voice of China.

　　"Tell the story of China, spread the voice of China, and strive for the first time to spread the Beijing Winter Olympics. It is necessary to further enhance our cultural communication, news influence and national soft power by running such large-scale international events. "

　　On January 4th, when General Secretary of the Supreme Leader inspected the preparations for the 2022 Winter Olympics and Paralympics in Beijing, he went into the media workshop and cordially encouraged the media reporters who were preparing for the coverage of the Winter Olympics.

　　In the past few days, Beijing Winter Olympics has been splendid. On the field, the ice and snow athletes are heroic; Outside the stadium, news media reports are in full swing. Countless exciting and touching stories spread to all corners of the world through reporters’ lenses and brushstrokes.

　　General Secretary of the Supreme Leader attaches great importance to the Party’s news and public opinion work, and is very concerned about journalists.

　　On February 19, 2016, General Secretary of the Supreme Leader hosted a symposium on the Party’s news and public opinion work in Beijing and delivered an important speech. He emphasized that the party’s news and public opinion work is an important work of the party, and it is a major event in governing the country and ensuring national security. It is necessary to adapt to the development of domestic and international situations, grasp the positioning from the overall situation of the party’s work, adhere to the party’s leadership, adhere to the correct political direction, adhere to the people-centered work orientation, respect the law of news dissemination, innovate methods and means, and effectively improve the party’s news and public opinion dissemination, guidance, influence and credibility.

　　The majority of journalists keep in mind the entrustment of the General Secretary, vigorously publicize the Party’s ideas, reflect the people’s voices, write about the progress of the times, sing the main theme, spread positive energy, and show the world a true, three-dimensional and comprehensive China.

　　In January 2019, the Political Bureau of the Communist Party of China (CPC) Central Committee held the 12th collective study on the all-media era and the development of media integration. When presiding over the study, the Supreme Leader General Secretary emphasized that the mainstream media must keep up with the times, boldly use new technologies, new mechanisms and new models, accelerate the pace of integration and development, and maximize and optimize the publicity effect.

　　Information technology is changing with each passing day, and the all-media era is coming.

　　In recent years, the central and local major media have persisted in being upright and innovative, singing the main theme of the times in major publicity reports such as the 40th anniversary of reform and opening up, the 70th anniversary of the founding of New China, the decisive battle to get rid of poverty, building a well-off society in an all-round way, and fighting the COVID-19 epidemic.

　　In the report of Beijing Winter Olympics, the ultra-high-speed 4K track camera system — — "Cheetah" once rushed to the hot search.

　　The design technical standard of "Cheetah" is 25m/s, which is about 90km/h. It can not only track the position of athletes in real time, but also realize actions such as acceleration, deceleration and overtaking according to the broadcast requirements, and capture the game pictures flexibly.

　　The world’s leading 8K technology was used to produce public signals to broadcast the opening and closing ceremonies of the Winter Olympics, and the first event in the history of the Olympic Games was produced and broadcast in 4K, and the public signals of freestyle skiing, speed skating and other events were produced in 8K technology … At the Beijing Winter Olympics, the application of new technologies and the change of new equipment allowed the audience to enjoy the infinite charm of ice and snow sports in the fusion and communication of "thought+art+technology".

　　Mobile priority, forming a new pattern of mobile communication of more than 10 carriers, such as newspapers, periodicals, internet, terminals, micro-screens; Take the road of integrated development and accelerate the realization of "one acquisition, n processing, multiple distribution and full media coverage" & HELIP; … The news media adhere to the development of media integration and move towards "integration and integration".

　　"I hope that the majority of journalists will carry forward their fine work style, throw themselves down, sink their hearts, take root at the grassroots level, and take the grassroots level, especially the front line of poverty alleviation, as a platform and a rare opportunity to learn and experience, increase their knowledge, enhance their feelings, and grow their talents, which will really solve practical problems for the local people and bring new changes to poor villages." It is an important topic repeatedly emphasized by General Secretary of the Supreme Leader that journalists go deep into the masses and carry out investigation and research in depth.

　　Breathe with the party and the people and make progress with the times. In China, which is indomitable and prosperous, there are stories of persistent struggle everywhere. The journalists went deep into the grass roots, and through a large number of masterpieces of "touching the soil" and "steaming", they showed the new atmosphere and new features of all parts of the motherland.

　　"These days, the most enjoyable thing for the villagers in Zhanqi Village is to participate in the activities of greeting blessings and writing couplets organized by the village … …” Villagers in Zhanqi Village, Chengdu, Sichuan Province, watched the report that the road to rural revitalization in Zhanqi Village was getting wider and wider in front of the TV.

　　"The report speaks our mind, and it also makes us more confident that our days will be more prosperous!" The villagers said.

　　During the Spring Festival on New Year’s Day this year, the reporter of "Going to the Grassroots in the Spring Festival" went deep into mountains and fields, cities and villages, stations and docks, and frontier posts, bringing a lot of records and reports, and paid a return visit to the villages inspected and investigated by the General Secretary of the Supreme Leader since the 18th National Congress of the Communist Party of China, which was reflected in the beautiful scene that all parts of the motherland are thriving and the people live and work in peace and contentment under the cordial care of the General Secretary.

　　"Kneel down to hear, bend down to see". The dirt on your feet is a gift from the times and a medal for journalists.

　　Netizens deeply praised: "Through the reporter’s lens and brush strokes, we can see that it is this light that illuminates a warm China."

　　With the development of China’s economy and society and the improvement of its international status, the international community has paid more and more attention to China, and many people abroad have a keen interest in the miracle that happened in China.

　　"We have the ability to do a good job in China, but we haven’t the ability to tell the story of China? We should have this confidence! " General Secretary of the Supreme Leader cordially encouraged journalists.

　　In the live broadcast of the celebration of the centenary of the founding of the Communist Party of China (CPC), the 53-second long shot of crossing the giant party emblem and shaking it to the national flag guard showed the world the glorious image of the century-old party;

　　In the report of elephant migration in Yunnan, the whole process is dynamically reported, and the elephant "series" is continuously promoted, so that the world can see the "Yunnan model" of China’s ecological story;

　　In the coverage of the Beijing Winter Olympics, the global audience not only appreciated the unique charm and elegant demeanor of China, but also felt a noble and broad image of China … …

　　Reports, live broadcasts and pictures carry the "code" to understand China and "why the Communist Party of China (CPC) can, why Marxism works and why Socialism with Chinese characteristics is good", which spread to the world through newspapers, television, radio, internet and other channels, showing the real China, three-dimensional China and comprehensive China in the international public opinion field.

　　Keeping the people’s feelings, recording the great times, telling the story of China well and spreading the voice of China, the majority of journalists have seized the tide of all-media and digital development, and told the story of China more and more brilliantly in the innovation, making China’s voice louder and louder.

　　Chief Producer Qian Wei Wang Shanshan

　　Producer: Ou Zhang

　　Producer Xing Lai

　　Editor-in-Chief Ning Lili

　　Editor Liu Xinyan

　　Visual sense Jiang yuhang

　　Proofread Cheng Yu