Fire is on! Immersive experience of our army’s three-dimensional beach landing drill

The front is suddenly hit by fire, how to implement rapid counter-measures?

How do you seize and control the 363 highland in a three-dimensional way?

How does your department deploy its troops to capture Island A quickly?

Joint logistics support force

At present, all preparations have been completed.

Troop transportation and material transportation have been completed.

air force

The task force has safely passed through airspace No.3.

Keep low-altitude penetration and proceed to landmark 401.

Air electronic warfare forces have entered the scheduled route.

Continue to suppress "enemy" communications and radar.

army

Historically, we were extremely backward in equipment.

Defeat the strong enemy under the condition of insufficient supplies

Now we are equipped with advanced tanks.

More steel makes more gas.

Marine Corps

The marines landed on the beach.

Cover the main army landing on the island

The first assault group fired at the "enemy"

The first assault group covered the "enemy" target with fire.

How to fight, how to practice.

Let’s have a real drill with live ammunition.

Is to improve the global combat capability of the troops.

airborne troops

Airborne operations usually go deep behind enemy lines.

The battlefield environment is sinister, extremely cruel and fierce.

Under complex conditions

Carry out parachute operations

The risk index and difficulty coefficient will be higher.

Rocket army

As a missile force

Is to be ready to fight all the time and be ready to fight at any time.

In the war, it is very likely to face the first wave of devastating blows from the enemy.

Even if you fight to a single soldier.

We must also resolutely shoot out the missiles.

Fighting hard training must be solid.

War will not give us time to prepare.

We must be ready to fight and fight at any time.

quitting brave victory

We keep fighting all the time.

Be ready to fight at any time, and win the war.

Wang Haifeng, squad leader of a brigade in Xinjiang Military Region:

"Difficulties and dangers are absolutely obligatory for me. Going forward, even at the expense, I think I am worth it."

Sun Baosong, commander of a certain unit of Naval Aviation University:

"Carrier-based fighter pilots are one of the most dangerous jobs in the world, but we always insist on facing difficulties and challenging the limits."

Yu Chun, deputy brigade commander of a land and air brigade in Tibet Military Region:

"Only after experiencing the test of life and death under such extreme conditions can we really improve our combat effectiveness."

Liu Jin, the "most beautiful revolutionary soldier in the new era" in 2021:

"Only if you dare to fight hard on the training ground can you live up to your mission on the battlefield."

Hu Xiaozhou, the "most beautiful revolutionary soldier in the new era" in 2021;

"The most beautiful thing is to cross the ocean. The most beautiful thing is to win the battle, tell my initial heart and tell my goal."

Sun Jinlong, a revolutionary soldier pacesetter in the fourth "Four Owns" new era of the Army;

"Every soldier is eager to win, but victory is bound to go through countless blood and sweat. As a soldier, only by always maintaining a charge posture can he become a famous soldier."

Yang Yougang, the "most beautiful revolutionary soldier of the new era" in 2022;

"Only when the training is connected to real actual combat, when the task comes, you can pull it out and get on it."

"The most beautiful revolutionary soldier of the new era" in 2022, He Xian Da:

"Practice more and beat more, so that you can make faster progress."

Yuan Yiguang, Political Instructor of a Battalion of Rocket Army:

"We should focus on the main business and forge a strong fighting fortress. Strive to advance to the first class and challenge the strongest. "

Exclusive Disclosure: Full Documentary Report of the Supreme Leader’s General Secretary in 2013-2017.

  ◆ "Uncle Kuban came to Beijing to meet Chairman Mao. I saw President Xi today. " Warm applause broke out at the scene. Mohammad Ibrahim Mohammad said: "The party’s policy is Jaaksi!" General Secretary of the Supreme Leader also responded: Jaaksi!

  Careful people have summed up some rules. During the National People’s Congress and the National People’s Congress, after the General Secretary of the Supreme Leader participated in the deliberation of the delegation, he would always choose some of the provinces to do field research.

  ◆ When attending the deliberation of the Sichuan delegation this year, the General Secretary of the Supreme Leader said that he had seen reports about the "Cliff Village" in Liangshan Prefecture on TV, especially watching the travel status of the villagers, and he felt very worried. I was a little relieved to learn that a new iron ladder had been built in the local area.

  ◆ From one meeting to five meetings, the General Secretary of the Supreme Leader will attend the deliberation of his Shanghai delegation every year. Reform, opening up and innovation drive are the topics that must be discussed.

  ◆ The General Secretary of the Supreme Leader firmly said: "We should really select cadres who are loyal to the cause of the Party and the people, who are upright and have clean officers, so that those who do not act can’t sit still, those who fool can’t have a future, those who run officials and want officials can’t have a market, and those who buy and sell officials can be severely punished, forming a good political ecology with a clean atmosphere."

  ◆ "Be sure to adjust the structure." The general secretary said earnestly that structural adjustment must not be carried out in the same way, so that "zombie enterprises" can linger on. We must change birds in cages, and finally reach the realm of phoenix nirvana and rebirth. Long pain is better than short pain.

  ◆ “强军的责任历史地落在了我们肩上,要挑起这副担子,必须敢于担当,这既是党和人民的期望,也是当代革命军人应有的政治品格。”最高领袖总书记的嘱托,激发出全军将士空前高昂的斗志。

  从人民中汲取治国理政的智慧和力量

  ——最高领袖总书记同十二届全国人大代表、全国政协委员共商国是全纪实

  春天的盛会又一次奏响时代的强音。

  连日来,中共中央总书记、国家主席、中央军委主席最高领袖分别参加十二届全国人大五次会议上海、辽宁、四川、新疆、解放军代表团审议,看望出席全国政协十二届五次会议的政协委员并参加联组讨论。

  从十二届一次会议到五次会议,最高领袖总书记先后30次参加团组审议讨论,面对面听取230多位代表委员发言。统筹推进“五位一体”总体布局、协调推进“四个全面”战略布局、践行新发展理念,内政外交国防、治党治国治军……最高领袖总书记同代表、委员们倾心交流、共商国是,凝聚共识、擘画未来,带领人民向着“两个一百年”奋斗目标,向着中华民族伟大复兴的中国梦昂首阔步、奋力前行。

  The duty and mission of keeping promises and keeping promises.

  "I will faithfully perform the duties entrusted by the Constitution, be loyal to the motherland, be loyal to the people, fulfill my duties, stay up all night in the public, serve the people, do my best for the country, consciously accept the supervision of the people, and never live up to the trust and trust of the delegates and the people of all nationalities in the country."

  Four years ago, on March 17th, 2013, the 10,000-person auditorium in the Great Hall of the People was filled with applause and excitement. At the closing meeting of the first session of the 12th National People’s Congress, the newly elected supreme leader of president made a solemn commitment to the people.

  Time flies, words are still in my ears.

  From one meeting to five meetings, a caring inquiry, a word of hit the floor’s guidance … … The two sessions of the National People’s Congress, the highest deliberation hall of the country, witnessed the extraordinary course of the Party Central Committee governing the country with the supreme leader as the core and witnessed the great practice of the people being the masters of the country.

  Ask for the people, ask for the people, go deep into the masses, and be diligent and promising. In the five meetings in the past four years, the touching scenes of exchanges and interactions are unforgettable.

  This is a friendship that blood is thicker than water — —

  On the evening of March 11, 2017, the banquet hall of the Great Hall of the People was decorated with lights and drums. General Secretary of the Supreme Leader and other party and state leaders gathered together with representatives and members of ethnic minorities attending the two sessions of the National People’s Congress.

  Mohammad Ibreyimu Mohammad Ming is sitting beside the General Secretary. The general secretary cordially communicated with him and explained the characteristics of the live performance program for him.

  Mohammad Ibreyimu Mohammad said that Xinjiang is so far away from the capital Beijing, but the general secretary’s heart is so close to us.

  Just one day ago, the Supreme Leader General Secretary went to the Xinjiang delegation to participate in the deliberation and had a sincere exchange with Mohammad Ibreyimu Mohammad Ming.

  After the scheduled speech of Mohammad Ibreyimu Mohammad Ming, he said to the General Secretary: "I still want to report one thing."

  "You speak." The general secretary said.

  "Uncle Kuban came to Beijing to meet Chairman Mao. I saw President Xi today. " Warm applause broke out at the scene.

  "You wrote back to Uncle Kuban’s family not long ago. Their family is very happy. They asked me to bring you some photos, and let me tell the General Secretary. Please rest assured that our local people of all ethnic groups will always remember the kindness of the party and must hold together like pomegranate seeds. "

  "It’s really prosperous." While studying the photos, General Secretary of the Supreme Leader said that when I was in primary school, I read the story that Uncle Kurban was going to visit Chairman Mao in Beijing on a donkey.

  "They are still living in the local? Or did you go outside? " The general secretary asked.

  "Most of them are in the village, and they are all fine." Mohammad Yi Bu Re Yi Mu Mohammad Ming answered.

  The leaders of the autonomous region on the side introduced to the General Secretary that Mohammad Ibreyimu Mohammad Ming could not speak Chinese when he was elected as a deputy to the National People’s Congress. He has worked hard to teach himself in the past two years, and now he is fluent in expression.

  "You hetian area, less rural arable land. How much land does each family in your village have? " The general secretary went on to say.

  "Every family has an average of one acre and two points." Mohammad Yi Bu Re Yi Mu Mohammad Ming answered.

  "Are you planting food or fruit trees now?"

  "Plant fruit trees."

  "Is it a pomegranate?"

  "Yes, grow pomegranate."

  "Don’t grow food?"

  "Also plant, interplanting."

  "In your speech just now, you talked about pairing to recognize relatives. Is there any pairing in your family?" The general secretary asked another question.

  "There is something." Mohammad Yi Bu Re Yi Mu Mohammad Ming answered simply.

  "Who is paired with you?"

  "It’s a vegetable greenhouse. Since we started to engage in pairing activities, Han comrades have come, and we have taken the initiative to find them. We work together and are a family. "

  "Pairing and recognizing relatives can be carried out seriously and practically, which is of great significance to promoting national unity. Thank you for telling me so much about your local reality. " The general secretary said.

  Mohammad Ibrahim Mohammad said: "The party’s policy is Jaaksi!" General Secretary of the Supreme Leader also responded: Jaaksi!

  This is an unforgettable exchange — —

  During the two sessions of the National People’s Congress in 2016, General Secretary of the Supreme Leader had a 20-minute dialogue and exchange with the Party Secretary of Dashijia Village, Heyin Town, Guide County, Qinghai Province.

  From what crops are planted in the village, how to develop cattle and sheep fattening and aquaculture, whether there is surplus production in the brick and tile factory in the village, to ethnic unity in the village and the construction of grass-roots party organizations … … Lifelong loyalty did not expect that the general secretary asked so carefully.

  When I came to Beijing to attend the National People’s Congress this year, the representative of Lifelong Zhong wanted to tell the General Secretary: "The village closed the original brick factory and set up a new building materials factory to drive the villagers to get rich. In the past year, there have been new changes in the village, domestic garbage and wastewater have been centralized and modernized, and the village appearance has been completely renewed! "

  This is a letter bearing expectations — —

  During the National People’s Congress in 2015, the representative of Ming Jinghua from Ganzhou brought a letter from Wang Chengdeng, a 100-year-old Red Army, to the General Secretary. Wang Chengdeng said in his letter that he hoped that the state would increase its support for poverty alleviation industries such as tea oil in Gannan, and that the General Secretary would take a walk in Gannan.

  General Secretary of the Supreme Leader not only received the letter, but also shared his belief with everyone when he participated in the deliberation of the Jiangxi delegation.

  "When I talked about getting rid of poverty in my speech, I specifically introduced the camellia industry in southern Jiangxi to the general secretary. The general secretary personally questioned this matter and promoted the great development of the oil tea industry in southern Jiangxi. " Deputy Ming Jinghua recalled.

  The National People’s Congress and the National People’s Congress are like a window, from which the General Secretary of the Supreme Leader listens to the voice of the grassroots and feels the warmth and coldness of the people. Through this window, the people can also see the general secretary’s pure feelings of serving the people and doing his best for the country, and see the vivid practice of democratic politics in Socialism with Chinese characteristics.

  Take the voice of the people and go to the people.

  Careful people have summed up some rules. During the National People’s Congress and the National People’s Congress, after the General Secretary of the Supreme Leader participated in the deliberation of the delegation, he would always choose some of the provinces to do field research.

  In 2013, the General Secretary came to the Liaoning delegation to have an in-depth exchange of views with delegates on the revitalization of old industrial bases in Northeast China. In August of the same year, he went to Dalian, Shenyang and other places to gain an in-depth understanding of the adjustment, transformation and revitalization of the old industrial base.

  In 2014, the General Secretary focused on promoting the construction of a free trade pilot zone in the Shanghai delegation. Soon, he came to the Shanghai Pilot Free Trade Zone and went into enterprises, parks and scientific research bases to investigate and study, pointing out the direction for Shanghai to continue to be the vanguard of national reform and opening up and the pioneer of scientific development.

  In 2015, when the General Secretary participated in the deliberation of the Jilin delegation, he asked in detail about the economic and social development of Yanbian Korean Autonomous Prefecture; When participating in the deliberation of the Jiangxi delegation, I was concerned about the progress of poverty alleviation in the old revolutionary areas. Four months later, he came to Changbai Mountain "as promised" and discussed the reform and development plan with the cadres and the masses in the field; Later, before the Lunar New Year, he appeared in a poor village in Jinggangshan and sent New Year greetings to the people in the old areas. Peng Shuisheng, a 75-year-old villager from Shenshan Village, Mao Ping Township, Jinggangshan, saw the general secretary and excitedly gave a thumbs-up and said, "You are good!"

  In 2016, General Secretary of the Supreme Leader participated in the deliberation of delegations from Heilongjiang and Qinghai respectively. In May and August of the same year, he visited Heilongjiang and Qinghai provinces successively. Daxinganling forest farm, Hezhe village, ex situ poverty alleviation relocation site, ecological protection of Sanjiangyuan … … The general secretary went to the village to observe the people’s feelings and ask public opinions with the problems he paid attention to and the information he learned at the two sessions of the National People’s Congress.

  General Secretary of the Supreme Leader listened attentively to the people’s voices, responded to people’s concerns with true feelings, and fulfilled his promise with actions.

  At this year’s meeting, many delegates unanimously sent an invitation to the general secretary: I hope the general secretary will visit their hometown and give them more guidance.

  General Secretary of the Supreme Leader said: "Everyone’s ‘ Invitation ’ I have accepted it, and I will definitely go if I have the opportunity. "

  Unswerving people’s feelings

  Representative Luo Yunlian also brought some photos to the general secretary, which is a new look of post-earthquake reconstruction in Lushan.

  On March 8, General Secretary of the Supreme Leader attended the deliberation of the Sichuan delegation of the Fifth Session of the 12th National People’s Congress. Seeing the newly-built school, the beautiful residential building and the grateful stone engraved with the five characters "Always walk with the party" at the entrance of Qinglongchang village in the photo, the general secretary said: "I am very happy to be reborn from the fire!"

  In April 2013, a strong earthquake of magnitude 7.0 occurred in Lushan, Sichuan, causing heavy casualties and property losses.

  General Secretary of the Supreme Leader personally went to the disaster area to visit and sympathize with the affected people.

  Many people must remember that touching picture — — In the tent of the resettlement site of Lushan County Gymnasium, a child over one year old, the general secretary held his little face with his hand and kissed it gently.

  The child’s name is Luo Juncheng, and now he is five and a half years old. Looking at the little guy in the photo living happily in Lushan county kindergarten, the general secretary showed a gratified smile on his face.

  At the two sessions of the National People’s Congress every year, the most important thing that the General Secretary of the Supreme Leader communicates with the delegates and members is to get rid of poverty and attack hard, that is, people’s well-being.

  In 2013, when the Liaoning delegation participated in the deliberation, the General Secretary of the Supreme Leader pointed out: We should do a good job in safeguarding and improving people’s livelihood, pay attention to caring for people with difficulties in life, and let the people get tangible benefits.

  In 2014, when the Guizhou delegation participated in the deliberation, the General Secretary of the Supreme Leader demanded: solidly promote poverty alleviation and development work, pay close attention to poverty alleviation and development work, and do it in a down-to-earth manner, so that people in poverty-stricken areas can continue to get real benefits.

  In 2015, when the Jiangxi delegation participated in the deliberation, the General Secretary of the Supreme Leader said: The people in the old areas must never be left behind in the process of building a well-off society in an all-round way, set a foolish ambition and fight a tough battle, so that the people in the old areas can share the achievements of building a well-off society in an all-round way with the people of the whole country.

  In 2016, when the Qinghai delegation participated in the deliberation, the General Secretary of the Supreme Leader emphasized that the "Thirteenth Five-Year Plan" period is a period of tackling poverty, attacking cities and pulling out villages. We must make concerted efforts, speed up the pace and speed up the progress, and Qi Xin will work together to win the battle against poverty.

  This year, when the Sichuan delegation and the Xinjiang delegation participated in the deliberation, the General Secretary of the Supreme Leader further pointed out: "The whole process must be accurate, and some need to be improved ‘ Embroidery ’ Kung fu. " "Do more practical things that benefit the people’s livelihood and solve more problems that people of all ethnic groups are worried about."

  — — Adhere to accurate poverty alleviation, and cannot "Grenade fry fleas";

  — — Help the poor first and help the wise, and resolutely prevent the intergenerational transmission of poverty;

  — — Do less "bonsai" and do more practical things that benefit the poor;

  — — Never engage in digital poverty alleviation;

  — — Don’t be divorced from reality and advance at will;

  — — Preventing the return to poverty is as important as continuing to attack hard.

  These well-known "golden sentences for helping the poor" are exactly what General Secretary of the Supreme Leader said in his communication with delegates and committee members.

  The development of ethnic areas, the general secretary is even more mindful of this.

  In 2015, when participating in the deliberation of the Guangxi delegation, the General Secretary of the Supreme Leader emphasized: "We must pay close attention to poverty alleviation, adhere to precise poverty alleviation, reverse the construction period, calculate the detailed accounts, and never let a minority or a region fall behind."

  During the two sessions of the National People’s Congress every year, the General Secretary of the Supreme Leader takes the opportunity of participating in deliberation and discussion to have in-depth exchanges with the deputies of ethnic minorities, understand their thoughts and expectations, and work with them to plan a great article on national unity and progress.

  On March 4th, 2014, at the joint meeting of the members of ethnic minorities in the second session of the 12th Chinese People’s Political Consultative Conference, the members spoke enthusiastically.

  The general secretary listened carefully to everyone’s speeches and started discussions with the members. He talked about his views on persisting in the unity, struggle and common prosperity and development of all ethnic groups, and hoped that members of ethnic minorities would strengthen investigation and study and play the role of staff assistant and decision-making consultation for doing a good job in ethnic work under the new situation.

  People remember that more than four years ago, the General Secretary asked the cadres and masses of all ethnic groups in Tibet to vigorously carry forward the "old Tibetan spirit", unswervingly consolidate and develop national unity, and ensure that the grand goal of building a well-off society in an all-round way will be achieved with the whole country by 2020.

  People remember that in the Guizhou delegation, at the end of his speech, representative Wang Jing sang the Buyi folk song "Good Flower Red" emotionally. The general secretary praised her for singing well and asked her to convey good wishes and greetings to the villagers, wishing them a "good bonus" life.

  People remember that in the Jiangxi delegation, the general secretary saw Lan Nianying dressed in national costumes and accurately said "You are the She nationality". "Is the farmhouse up?" "Has the expressway reached you?" The general secretary is concerned about their production and life.

  People still remember that in the Heilongjiang delegation, Liu Lei, a representative of Hezhe nationality, told the General Secretary that their life now is on the road to happiness, just like the song of Wusuli Boat. The general secretary said that this song has long been familiar, and it depicts the beautiful scene of harmony and unity of the Chinese nation.

  A branch and a leaf are always related to love.

  When attending the deliberation of the Sichuan delegation this year, the General Secretary of the Supreme Leader said that he had seen reports about the "Cliff Village" in Liangshan Prefecture on TV, especially watching the travel status of the villagers, and he felt very worried. I was a little relieved to learn that a new iron ladder had been built in the local area.

  Between a "pull" and a "loose", the general secretary’s deep love for the people is naturally revealed.

  Bit by bit, sincere.

  "Do farmers and herdsmen go to the hospital now when they have children?" "Is there a health room in the village?" "Some places in Qinghai have a large area. How can farmers and herdsmen see a doctor?" The General Secretary of the Supreme Leader once asked a series of questions to the representative of Niang Maoxian, which made the doctor from the People’s Hospital of Huangnan Tibetan Autonomous Prefecture in Qinghai call him "extremely nervous".

  At that time, I fully communicated with the representatives of lifelong loyalty and deeply understood the changes in the production and life of the villagers. Lifelong loyalty happily said to the general secretary: "The people there like you very much!"

  "I am extremely nervous" and "I like it very much". The sincere exchanges between the deputies and the general secretary have condensed into the enthusiasm for discussing the country and resonated with hundreds of millions of people.

  The historical responsibility of bravely standing on the tide

  On the morning of March 7, 2017, the East Hall of the Great Hall of the People was full of high-spirited and energetic positive energy. General Secretary of the Supreme Leader is here to participate in the deliberation of the Liaoning delegation.

  Xu Qiang’s representative comes from the front line of enterprise production. He told the general secretary: "A few years ago, I participated in the election of deputies to the National People’s Congress and was not elected. At that time, many people comforted me and said, why did people choose you without smoking a cigarette or drinking a mouthful of wine? Later, I was elected as a deputy to the National People’s Congress. This is the trust of organizations and voters. "

  "The right path in the world is vicissitudes." Xu Qiang said that the political atmosphere in Liaoning is getting better and better now, and we should use all our wisdom to strive for perfection and do our job well.

  The General Secretary of the Supreme Leader emphasized that it is the political advantage of China’s people’s congress system to have grassroots comrades as deputies to the National People’s Congress.

  Last year, the central government severely investigated and dealt with the case of canvassing and bribery in Liaoning. Through serious investigation of cases and in-depth warning education, Liaoning’s political ecology is being restored step by step.

  Combined with the painful lessons of Hunan Hengyang’s case of sabotaging the election and Sichuan Nanchong’s case of canvassing and bribing the election, the General Secretary of the Supreme Leader profoundly pointed out that if everyone is in trouble, is it true that the law does not blame the public and it will not happen again? No! The law should blame the public to avoid the future!

  Clear problem orientation and firm responsibility. The key to the success of China lies in the Party. Facing the chronic diseases in the party style and political style directly, only by really grasping strict management and stirring up turbidity and clearing up the air can we concentrate our efforts and overcome difficulties.

  Strictly administering the Party in an all-round way is a red line that runs through the whole process of governing the country by the CPC Central Committee with the Supreme Leader as the core, and it is also one of the most discussed topics by the General Secretary of the Supreme Leader at the National People’s Congress.

  In 2014, when the Anhui delegation participated in the deliberation, the General Secretary demanded that leading cadres at all levels should be strict with self-cultivation, strict use of power, and strict self-discipline, while seeking truth from things, starting a business, and being realistic. The special education of "three strictness and three realities" has been launched, which has continuously led to the deepening of work style construction.

  In 2015, when the Jiangxi delegation participated in the deliberation, the General Secretary pointed out that the natural ecology should be beautiful and the political ecology should be beautiful. It is necessary to further promote the anti-corruption struggle and make great efforts to uproot "rotten trees", cure "sick trees" and "crooked trees". Strictly administering the party in an all-round way has shifted from "treating the symptoms" to "treating both the symptoms and the root causes", and the political life within the party has been continuously strengthened.

  In 2016, when visiting members of the Democratic National Construction Association of Industry and Commerce, the General Secretary defined a new type of political and business relationship with the words "pro" and "clear", which drew a high line and a bottom line for leading cadres to contact with private enterprises.

  When attending the deliberation of the Liaoning delegation this year, the General Secretary once again stressed the importance of strictly administering the party in an all-round way: it is most crucial to promote the revitalization of Liaoning and build a cadre team with high ideological quality, good moral conduct, strong ruling skills and practical work style.

  In view of Liaoning’s falsification of economic data, the general secretary said: "Liaoning has made the figures clear, bottomed out and squeezed out the water. Although the figures you took out seem not very good-looking, I think they are actually very good-looking. This is an aboveboard figure. The Party Central Committee supports you to do so. Really relying on hard work and unremitting efforts to get the economy going, this is the backbone of Chinese. " The general secretary’s words won warm applause from the delegates.

  The General Secretary of the Supreme Leader firmly said: "We should really select cadres who are loyal to the cause of the Party and the people, be upright and have clean officers, so that those who do not act can’t sit still, those who fool can’t have a future, those who run officials and want officials can’t have a market, and those who buy and sell officials can be severely punished, forming a good political ecology with a clean atmosphere."

  Adhering to the party’s leadership, the people being the masters of the country and governing the country according to law are the distinctive features of Socialism with Chinese characteristics’s political development.

  From one meeting to five meetings, the General Secretary of the Supreme Leader had in-depth exchanges with the deputies on comprehensively administering the country according to law.

  Promoting the reform of state-owned enterprises depends on the rule of law — —

  It is necessary to establish and improve a unified regulatory system and basic management system for state-owned assets, realize full coverage of the regulatory system for state-owned assets, fully implement the responsibility of maintaining and increasing the value of state-owned assets, and prevent the loss of state-owned assets and major risk events.

  Further opening up depends on the rule of law — —

  It is necessary to closely focus on building an open economic system, promote the rule of law in the field of foreign economic relations and trade, strengthen legal services for various economic entities, and create a fair and orderly legal environment for economic development.

  Ensuring the security and stability of border areas depends on the rule of law — —

  Increase investment in border areas, strengthen social governance according to law, further promote peace building, control border order according to law, and maintain security and stability in border areas.

  Promoting the modernization of national governance system and governance capacity depends more on the rule of law — —

  Adhere to and improve the system of regional ethnic autonomy, and put accelerating the development of ethnic areas and safeguarding the legitimate rights and interests of ethnic minorities into the track of rule of law.

  Administer the party with the system, and govern the country according to the law and the constitution. The CPC Central Committee with the Supreme Leader as the core stands at the overall height of the country’s long-term stability, firmly adheres to and develops the country’s fundamental political system and basic political system, and shows the broad mind of leading the times and the historical responsibility of being brave in self-revolution.

  Future-oriented strategic choice

  In 2017, the development process of China stepped on an important node — —

  From the 18th National Congress of the Communist Party of China to building a well-off society in an all-round way, the eight-year process has been over half.

  From the early 1980s, China took the "three-step" strategic step of modernization, and basically achieved the goal of modernization by the middle of this century, the process is just over half.

  When the boat reaches the middle stream, it is brave to make progress.

  Grasping the general tone of striving for progress while maintaining stability, adapting to the new normal of economic development and firmly establishing new development concepts, China must gather new development momentum on the road ahead.

  "Firmly implement the new development concept, deepen reform and opening up, and lead the innovation drive."

  From one meeting to five meetings, the General Secretary of the Supreme Leader will attend the deliberation of his Shanghai delegation every year. Reform, opening up and innovation drive are the topics that must be discussed.

  This year, when talking about the construction of the Shanghai Pilot Free Trade Zone, the General Secretary pointed out that "the door of China’s opening will not be closed" and asked Shanghai to "further demonstrate the role of comprehensively deepening reform and expanding the experimental field, and show China’s clear attitude of opening to the world in all directions".

  Driven by reform, opening up and innovation. In 2014, General Secretary of the Supreme Leader also put forward this proposition when attending the deliberation of the Guangdong delegation of the Second Session of the 12th National People’s Congress.

  General Secretary of the Supreme Leader used the words "cage for birds, phoenix nirvana". He said that the cage is not an empty cage. It must be erected first and then broken. It is also necessary to study where the "new bird" enters the cage and where the "old bird" goes. Efforts should be made to promote industrial optimization and upgrading, give full play to the driving role of innovation, take the road of green development, and strive to achieve phoenix nirvana.

  Compared with the pioneers of reform and opening up such as Guangdong and Shanghai, the old industrial bases such as Northeast China are facing more severe pain of structural adjustment.

  Five national conferences and four delegations from three northeastern provinces. The revitalization of Northeast China is an issue of great concern to the Supreme Leader General Secretary.

  In the delegations of Liaoning, Jilin and Heilongjiang, General Secretary of the Supreme Leader repeatedly stressed: "The revitalization and development of old industrial bases such as Northeast China can no longer be sung ‘ Industry is a pillar of the sky, with a single structure ’ ‘ Errenzhuan ’ Do addition, subtraction, multiplication and division. "

  On March 7 this year, in the Liaoning delegation, the General Secretary clearly expounded his profound thinking on this issue when communicating with the representative of Tang Fuping, Chairman of Angang Group.

  The general secretary asked: "Is the development direction of Angang going to reduce production capacity, maintain production capacity or increase production capacity?" Tang Fuping said that Angang has the task of de-capacity. At first, I was worried about whether the production capacity could really be removed, but after more than a year of hard work, I have already felt the benefits brought by de-capacity. In the next step, good production capacity should be retained, and the backward ones should be resolutely removed.

  "Be sure to adjust the structure." The general secretary said earnestly that structural adjustment must not be carried out in the same way, so that "zombie enterprises" can linger on. We must change birds in cages, and finally reach the realm of phoenix nirvana and rebirth. Long pain is better than short pain.

  The General Secretary further pointed out: "Supply-side structural reform is an inevitable choice for China’s economic development to enter a new normal, an inevitable choice for implementing the new concept of development under the new normal, an effective and good strategy to deal with the contradictions and difficulties faced by China’s economic development, and the only way to revitalize Liaoning."

  This year is the deepening year of supply-side structural reform.

  In fact, in recent years, General Secretary of the Supreme Leader has made a series of important conclusions on different occasions such as Jiangsu delegation and Hunan delegation. Last year and this year, special requirements were put forward for the structural reform of agricultural supply side.

  Pursuing green development is also the proper meaning of transforming development kinetic energy and realizing sustainable development.

  Lucid waters and lush mountains are invaluable assets.

  In the Jiangxi delegation, the general secretary vividly described: "The environment is people’s livelihood, the green hills are beautiful, and the blue sky is also happiness."

  In the Qinghai delegation, the General Secretary made a clever metaphor: "Protect the ecological environment like eyes and treat it like life."

  In the delegation of Heilongjiang, the General Secretary earnestly entrusted: "Delineate the red line of ecological protection, strengthen environmental governance, reserve space for sustainable development, and leave a beautiful home with sky blue, green land and clear water for future generations."

  … …

  Find the driving force of reform in innovation and stimulate the vitality of innovation in reform.

  Talent is the key to innovation.

  General Secretary of the Supreme Leader paid special attention to giving full play to the advantages and characteristics of Chinese People’s Political Consultative Conference’s talented members. In 2013, when attending the joint meeting of members of the Association for Science and Technology and the scientific and technological circles, he pointed out that it is necessary to deepen the reform of the scientific and technological system and change "I want to innovate" into "I want to innovate". It is necessary to strengthen the construction of scientific and technological talents and provide a broader world for talents to play their roles and display their talents.

  In 2017, at the joint meeting of members of the Democratic Progressive Party, the Agricultural Workers’ Party and the Jiu San Society, the General Secretary of the Supreme Leader specially emphasized stimulating the innovative vitality and potential of intellectuals and gathering talents from all over the world to use them. He also responded to the speeches of nine members, including Yao Aixing, and affirmed the initiative and positive actions of the broad masses of intellectuals, hoping that they would make more contributions to the country’s prosperity, national rejuvenation and people’s happiness.

  "The responsibility of strengthening the army has historically fallen on our shoulders. To provoke this burden, we must dare to take responsibility. This is not only the expectation of the party and the people, but also the political character that contemporary revolutionary soldiers should have." The entrustment of the General Secretary of the Supreme Leader has aroused the unprecedented high fighting spirit of the soldiers of the whole army.

  — — To achieve the goal of strengthening the army, we must seize the strategic opportunity to deepen the reform of national defense and the army;

  — — Promoting integration of defense and civilian technologies’s development to a national strategy is a major decision made from the overall situation of national security and development strategy;

  — — The army should strengthen its sense of purpose and mass concept, actively participate in and support local economic and social construction, and benefit the people with practical actions;

  — — Promote political army building, reform and strengthen the army, manage the army according to law, strengthen army building and preparations for military struggle, and ensure the second step of the "three-step" development strategy of national defense and army modernization as scheduled;

  — — We will make greater efforts to promote the army through science and technology, persist in fighting against scientific and technological innovation, and provide strong scientific and technological support for our army’s construction.

  General Secretary of the Supreme Leader attended the plenary session of the PLA delegation five times, and made a series of important arrangements around the goal of building a people’s army that listens to the party’s command, can win battles and has a good style of work under the new situation, which provided a fundamental follow-up for realizing the dream of strengthening the army.

  Actively and steadily promote urbanization, strengthen and innovate social governance, ensure national food security, build spiritual civilization, and develop cross-strait relations … … Looking at the overall situation, observing the general trend, discussing major issues and making plans, from one meeting to five meetings, from the NPC delegation to the joint meeting of the CPPCC, the General Secretary of the Supreme Leader discussed the reform and development plan with the delegates and members, and learned the wisdom and strength of governing the country from the people, which opened a colorful era scroll of China’s reform and development.

  In 2017, the curtain of the two national conferences will fall. Delegates and Committee members, with the great trust of the CPC Central Committee with the Supreme Leader as the core, are full of confidence to move toward a broad world of practice, pass on the Party’s ideas and the will of the country to hundreds of millions of people, and jointly greet the victory of the 19th National Congress of the Communist Party of China with practical actions.

  To achieve the goal of "two hundred years" and realize the Chinese dream of the great rejuvenation of the Chinese nation, China is moving towards a more magnificent journey.

  Reporter: Huo Xiaoguang, Zhang Xudong and Luo Yufan.

  Photography: Lan Hongguang, Li Xueren, Ma Zhancheng, Rao Aimin, Xie Huanchi, Ding Lin, Li Gang, etc.

Dragon Boat Festival-Feelings of Home and Country

CCTV News:People commemorate Qu Yuan on the Dragon Boat Festival. Qu Yuan’s personality charm and ideological essence, such as worrying about his home country, caring for the people, being brave in exploration, being honest and noble, have been praised through the ages. The Dragon Boat Festival embodies the profound feelings of the Chinese nation and inherits the spirit of patriotism. General Secretary of the Supreme Leader has made an important exposition on patriotism on many occasions, and repeatedly quoted Qu Yuan’s famous sentences in his speeches to elaborate his thoughts, which has far-reaching implications.

Patriotism has always been a passionate theme.

历史告诉我们,每个人的前途命运都与国家和民族的前途命运紧密相连。国家好,民族好,大家才会好。

——2012年11月,最高领袖在参观《复兴之路》展览时的讲话

图为2012年11月29日,中共中央总书记、中央军委主席最高领袖和中央政治局常委李克强、张德江、俞正声、刘云山、王岐山、张高丽等来到国家博物馆,参观《复兴之路》展览。

在中华民族几千年绵延发展的历史长河中,爱国主义始终是激昂的主旋律,始终是激励我国各族人民自强不息的强大力量。

——2013年10月,最高领袖在欧美同学会成立100周年庆祝大会上的讲话

爱国主义是中华民族精神的核心。爱国主义精神深深植根于中华民族心中,是中华民族的精神基因,维系着华夏大地上各个民族的团结统一,激励着一代又一代中华儿女为祖国发展繁荣而不懈奋斗。5000多年来,中华民族之所以能够经受住无数难以想象的风险和考验,始终保持旺盛生命力,生生不息,薪火相传,同中华民族有深厚持久的爱国主义传统是密不可分的。

——2015年12月,最高领袖在中共中央政治局第二十九次集体学习时的讲话

The general secretary quoted Qu Yuan’s famous sentences many times.

"The road is long and Xiu Yuan is awkward, and I will search up and down." Comrades of the whole party must not forget their initial intentions, move on, always maintain the style of modesty, prudence, arrogance and rashness, always maintain the style of hard struggle, be brave in change and innovation, never be rigid and never stagnate, continue to stand the test in this historic exam, and strive to hand over new and better answers to history and the people!

— — In July 2016, the Supreme Leader’s speech at the celebration of the 95th anniversary of the founding of the Communist Party of China (CPC).

● The source of the allusion: "The road is long, and Xiu Yuan is awkward. I will go up and down to seek" comes from Qu Yuan’s Li Sao.

The picture shows the statue of Qu Yuan.

China people’s War of Resistance against Japanese Aggression is extremely tragic, from strategic defense to strategic stalemate, and then to strategic counterattack. Whether on the frontal battlefield or the battlefield behind enemy lines, the people of China shared the same enemy and went to the national disaster together, and their iron bones clanked and died, playing a heroic victory. Yang Jingyu, Zhao Shangzhi, Zuo Quan, Peng Xuefeng, Tong Linge, Zhao Dengyu, Zhang Zizhong, Dai Anlan and many other heroic groups are outstanding representatives of the Chinese people who are fearless of violence and die for their country. As the saying goes, "Honesty is brave and brave, but ultimately strong and unyielding." The body is dead, the gods are spiritual, and the soul is awkward. "

— — In September 2014, the Supreme Leader’s Speech at the Symposium to Commemorate the 69th Anniversary of China People’s War of Resistance against Japanese Aggression and the Victory of the World Anti-Fascist War.

● The source of the allusion: "Sincerity is brave and brave, and it will eventually be strong and unyielding. The body is dead, the gods are spiritual, and the soul is awkward. " From Qu Yuan’s "Nine Songs of National Mourning"

Qu Yuan’s "Breathing too much to hide tears, lamenting the hardships of the people’s lives", Du Fu’s "There are thousands of spacious buildings, which greatly protect the world’s poor people’s faces", "Zhu Men’s wine and meat stink, and the road is frozen to death", Li Shen’s "Who knows that every meal is hard", and Zheng Banqiao’s "Some small officials in Caozhou County always care about their feelings" and so on.

— — In October 2014, the Supreme Leader hosted a symposium on literary and artistic work in Beijing and delivered an important speech.

● The source of the allusion: "I take a long breath to hide my tears and mourn the hardships of the people’s lives" comes from Qu Yuan’s Li Sao.

The picture shows Qu Yuan’s hometown in Zigui, Hubei.

As one of the ancient civilizations in the world, China has made great contributions to the development of astronomy. Our ancestors began to observe and explore the mysteries of the universe very early in the work of sunrise and sunset. As early as more than 2,300 years ago, Qu Yuan, a great poet in China, wrote, "Who preached it at the beginning of ancient times? Up and down are shapeless, why should we test them? " The famous "Tian Wen".

— — Speech by the Supreme Leader at the Opening Ceremony of the 28th General Assembly of the International Astronomical Union in August 2012

● The source of the allusion: "Who preached it at the beginning of ancient times? Up and down are shapeless, why should we test them? " From Qu Yuan’s "Tian Wen"

Qu Yuan, a great patriotic poet.

Qu Yuan is a great patriotic poet in the history of China and the founder of China’s romantic literature. He is known as "the ancestor of Chinese poetry" and "the ancestor of Ci Fu" and is called "the soul of poetry" by later generations. His main works include Li Sao, Nine Songs, Nine Chapters and Tian Wen. The Songs of the South, written by him, is the source of China’s romantic literature, and is also called "coquettish" with the Book of Songs, which has a far-reaching influence on later poetry.

The picture shows Miluo River.

Qu Yuan was an important politician in Chu State. He was trusted by Chu Huaiwang in his early years, and served as a Zuotu and a doctor in San Lv, in charge of internal and external affairs. He advocated that the reform plan should be strong, that is, he should promote talents and improve statutes internally, and that he should unite with external forces to fight against Qin. Being slandered by the nobles, he was exiled to Hanbei and Yuanxiang Valley successively. In 278 BC, the Qin general attacked Chu Duying (now Jiangling, Hubei Province) in vain, and Qu Yuan was filled with grief and indignation. Huai Shi sank in the Miluo River and died.

(Comprehensive source: People’s Daily, Xinhuanet)

  (This article comes from WeChat WeChat official account’s "No.1 Online", which is a new media platform for promoting major themes of CCTV, and is operated by the Publicity and Coordination Department of the editorial office. )

Disputes over the sale of used cars are frequent. What does the law say?

  The online trading mode of used cars makes car sources and buyers more concentrated, reduces the circulation cost and facilitates buyers and sellers, but at the same time, disputes over the sale of used cars also occur from time to time, which leads to litigation rights protection.

  The evidence failed to prove that there was something wrong with the used car.

  The claim cannot be supported.

  ■ Case replay

  Zhao took a fancy to a second-hand car on a second-hand car trading platform, and signed the Purchase and Sale Deposit Agreement (that is, the car purchase format contract) with the owner Xu and the platform. The platform also issued the Re-inspection Report before the transfer, which showed that except for some external scratches, the vehicle’s power, steering, transmission, braking and other systems were temporarily normal. After picking up the car, Zhao wanted to transfer the vehicle to Chifeng City, Inner Mongolia, but it didn’t take long for him to get on the expressway to find that there was abnormal noise in the car. In order to prevent danger, he found that the front wheel bearing of the vehicle was cracked and the gearbox could not be upshifted, so he repaired the vehicle and replaced some accessories. In view of the maintenance cost, the after-sales staff of the used car trading platform said that this is not within the after-sales scope and will not be compensated. Zhao appealed to the court, arguing that the platform concealed the quality of the car condition and demanded compensation for maintenance costs of more than 10,000 yuan. After the court heard the case, all Zhao’s claims were not supported because the evidence could not prove the facts.

  ■ Judge’s statement

  The court held that the parties should provide evidence of the facts they claimed. In this case, if Zhao claims that the vehicle involved has quality problems and the vehicle parts need to be repaired or replaced, he should provide evidence to prove it, otherwise he will bear the legal consequences of failing to provide evidence. The Maintenance Order submitted by Zhao did not specify the reasons for repairing and replacing the parts. Therefore, it is impossible to see that the necessary maintenance was carried out because of the damage of the vehicle parts, and it is impossible to see whether the repaired and replaced parts were broken before Zhao picked up the car or were damaged after going on the road. Zhao did not submit the corresponding payment bills to prove that he actually paid the maintenance expenses. Therefore, the court could not support Zhao’s claim.

  When buying and selling second-hand cars, consumers must first confirm the condition of the car before paying the deposit. Before paying all the car purchase expenses, buyers must first confirm the condition and quality of the second-hand car they bought, the purchase period, whether it is an accident vehicle, and whether there are illegal acts that have not been dealt with. Secondly, if there are unreasonable terms in the format contract, such as expanding the transaction risk of one party, consumers have the right to request adjustments and modifications to the terms of the format contract. Finally, it is necessary to confirm the conditions and processes of providing after-sales service for used car trading platforms. If the second-hand car trading platform provides after-sales service for the vehicles purchased by the buyer, the platform is obliged to clearly inform them of the conditions and contents of providing after-sales service, as well as the repair reporting process and contact information, etc. If there are corresponding warranty cards and manuals, they should be issued to the buyer. If the vehicle is within the scope of after-sales service, the buyer shall report to the trading platform for repair according to the corresponding repair reporting channels and procedures.

  Platform fraud car seller

  The format clause was deemed invalid.

  ■ Case replay

  Ms. Zheng spent 90,000 yuan to buy a used car through a used car platform, and the dashboard showed that the mileage of the car was 49,000 kilometers. In addition to signing a car purchase contract, the second-hand car platform also provides an unsigned Second-hand Car Inspection Report as an annex to the contract. When Ms. Zheng sent the vehicle to the 4S shop for testing, she found that the actual mileage of the vehicle had reached 98,000 kilometers six months ago. She believes that there is fraud in the platform and appealed to the court, demanding that the other party pay 100,000 yuan in compensation. The second-hand car platform believes that it is only an intermediary company, and the sales contract signed with the plaintiff Ms. Zheng is entrusted by the actual seller. Moreover, in the test report, it is clearly stated that "the mileage indicated in the test report is for reference only, and no commitment is made to the actual mileage." The court held that there was fraud in the second-hand car trading platform, and the clause in the test report issued by it was a format clause and should be considered invalid. The judgment supported all the claims of Ms. Zheng.

  ■ Judge’s statement

  A standard contract refers to a pre-drawn contract for repeated use by the parties without consulting the other party when concluding the contract. According to the law, if the party providing the standard terms has the obligation to prompt and explain, it should draw the attention of the other party to the terms that exempt or limit its liability, and explain them according to the requirements of the other party. The standard terms that exempt the party providing the standard terms from the main obligations and exclude the main rights of the other party are invalid. In this case, the platform unilaterally exempted it from the real responsibility of guaranteeing the mileage of vehicles in the transaction, and did not provide evidence to prove that it had fulfilled its obligation of reminding or explaining, so the format clause was invalid.

  Civil fraud refers to the act of deliberately telling the other party false information or deliberately concealing the true information in the process of establishing, changing and terminating civil rights and obligations, and inducing the other party to make a wrong representation. In this case, the second-hand car platform, as a brokerage company specializing in used motor vehicles, has the professional knowledge and detection ability related to vehicles, should know the important information of the vehicles sold by its company, and has the obligation to inform consumers of the real situation of the vehicles, but it fails to accurately inform consumers, which is a deliberate concealment of the real situation, deceiving and misleading consumers to buy the vehicles involved, which constitutes fraud. According to the provisions of China’s Consumer Protection Law, if a business operator commits fraud in providing goods or services, it shall increase the compensation for the losses it has suffered according to the requirements of consumers, and the amount of compensation shall be three times the price of the goods purchased by consumers or the cost of receiving services.

  Buying a car has been delayed.

  You have to pay for your actions

  ■ Case replay

  The plaintiff Ding received a phone call from a used car salesman, saying that someone wanted to buy a Buick Excelle that he hung on the Internet. After many discussions, the final transaction price is 17,000 yuan, provided that the buyer Liu bears the violation of the vehicle. Subsequently, Ding should drive the car to a store. After checking the car, Liu decided to buy it. During the transfer procedures between the two parties, Liu drove the car away privately. Ding appealed to the court and asked Liu to assist in the transfer procedures. The used car trading platform and Liu compensated for the loss of 4,500 yuan. After trial, the court ruled that Liu assisted Ding in handling the vehicle transfer procedures and compensated the other party for a loss of 1,500 yuan.

  ■ Judge’s statement

  In this case, both parties have clearly agreed that both parties shall go through the transfer formalities within 3 working days after the signing of the contract and the full payment of the transaction vehicle price. It is the obligation of both parties to handle the transfer of vehicles, and since the vehicles involved and related procedures have been delivered to Liu, Liu, as the buyer, should assist Ding to handle the transfer procedures. Because the vehicles involved in the case were not handled in violation of regulations, Ding was at fault in causing the dispute in this case. He said that there was no evidence to support the violation at that time, so the court decided on the proportion of its loss. The second-hand car trading platform only acted as an intermediary to facilitate Liu and Ding to reach a sales contract relationship, and had fulfilled their due contractual obligations. Ding asked him to bear the liability for breach of contract, which was unfounded in the law and the court did not support it.

  What the judge needs to remind here is that both buyers and sellers of used cars and platforms should strictly abide by the contract, otherwise they will have to pay for their actions. In this case, the two parties have not gone through the transfer formalities, and Ding will hand over all the formalities of the vehicle and the car keys to the other party. He also bears certain responsibilities for the occurrence of the dispute and should bear the corresponding legal consequences.

  (Author: Haidian District People’s Court, Beijing)

Cross-border innovation of time-honored brands: how to "pair" moon cakes and coke?

  Xinmin Evening News (Reporter Zhang Yuyun) The cross-border innovation of Shencheng time-honored brand has made new moves. This afternoon, two century-old brands, Xinghualou and Coca-Cola, released a co-branded mooncake gift box, which made mooncake, a traditional food in China, an "international norm", and Coca-Cola also added oriental elements.

  In 1851, Xinghualou was born, and Coca-Cola Company was founded in 1886. Two time-honored brands over 300 years old cooperated for the first time across the border, so that moon cakes and Coke formed CP. What kind of sparks would it collide?

  Three joint gift boxes

  The reporter saw at the press conference that Xinghualou and Coca-Cola brought three joint gift boxes. Xinghualou fiber moon cake and Coca-Cola fiber+soda are the protagonists, and both take dietary fiber as a common health selling point. Among them, fiber+soda has 5 grams of dietary fiber per can, which can meet 30% of the fiber demand of human body every day; The fiber moon cake developed by Xinghualou was jointly developed by the team led by the fifth generation moon cake inheritor of Xinghualou. The dietary fiber content was as high as 6%, and its filling ratio was adjusted countless times.

  There are three joint gift boxes, and the collector’s edition gift box draws old Shanghai figures on the outer box, with a limited sale of 5000 boxes. On the high-end version of the gift box, Chang ‘e comes leisurely in Xiangyun, while the selling version of the gift box is painted with elegant peony flowers, all of which are classic patterns of Xinghualou moon cakes, but its background color is bold to choose crystal white to interpret the moonlight color.

  Online celebrity live broadcast "with goods"

  Chen Zhe, general manager of Xinghualou Group, said that before the Mid-Autumn Festival last year, 500 boxes of mooncakes in Xinghualou were airlifted to the American market and won the favor of local overseas Chinese. This year, Xinghualou will continue to expand the Mid-Autumn Festival market in the United States. This time, we jointly launched a joint gift box with Coca-Cola, which kicked off the cross-border cooperation between Xinghualou and famous brands — — In the future, Xinghualou may cooperate with automobile brands and cultural brands, and expand overseas markets to Australia and other places. In the peak season of moon cake sales, that is, in late August, Xinghualou also plans to cooperate with online celebrities to broadcast "bringing goods" live.

  While the white rabbit and Meijiajing launched butterscotch lipstick, they sold the white rabbit milk tea with Happy Lemon. Want Want and Nature Hall cooperated on the mask; LU ZHOU LAO JIAO CO.,LTD and Smell Library launched perfume; Liushen produced a cocktail … … Cross-border innovation of time-honored brands has become a trend, and it is also an "incubator" for online celebrity products and hot topics. Behind it is the efforts of the old brands to compete for strength and develop in the direction of youthfulness and fashion.

Consumer loan, you have to run steadily to run fast. Where can I apply?

  Source: China People’s Bank, wind information Cartography: Cai Huawei.

  Preventing and resolving major risks is one of the three major battles in the decisive period of building a well-off society in an all-round way. Financial security is not only related to the overall economic situation, but also closely related to people’s lives. Especially in recent years, various emerging financial platforms and products have emerged in an endless stream. While solving the "pain point" of demand, new technologies and new means have also brought some hidden risks. Many financial security problems are emerging from people and gradually accumulating and expanding.

  Starting from me, everyone is the first gatekeeper of financial risks by understanding financial knowledge, enhancing risk prevention awareness and cultivating a rational view of wealth. Starting from today, this newspaper launched a series of reports "Rejecting the financial risks around us", focusing on three areas that are closely related to daily life but also need to be regulated — — Consumer loan market, payment industry and internet insurance, introduce new financial products, rationally analyze possible hidden risks, explore ways to resolve risks, and make people’s financial life safer and more satisfactory.

  Convenient and quick, refueling for consumption.

  From high-end furniture, jewelry and antiques to digital products, refrigerators and televisions, consumer loans have supported the rapid development of the retail consumer market.

  "In August this year, the whole family was preparing to travel abroad. At that time, it was just in time to pay the English training fee for the children. It cost about 70,000 to 80,000. Unfortunately, at that time, the money was a little tight, so I thought I could borrow some money." Xing Hui, an employee of a state-owned enterprise in Nanjing, finally chose a bank consumer loan with lower interest rate after comparing the products of banks and Internet financial platforms.

  Because it was only a short-term emergency, Xing Hui borrowed it for one month, with a quota of 50,000 yuan, and the interest rate was three ten thousandths per day, so the annual interest rate was about 10%. "Maybe it’s because I had a good credit in the bank before, and the loan approval was particularly fast. Apply on mobile banking, and after a few hours, 50,000 yuan will arrive. " Xing Hui said. After the repayment, the bank called to show the consumption details, and Xing Hui photographed the payment voucher and sent it, which passed smoothly.

  But recently, loans have not been so "loose". "I want to apply for short-term consumer loans these days, and I found that the bank’s pre-loan review is strict, and the materials required are more specific. Bank staff said that it is necessary to strictly review the use of loans at all levels to apply for consumer loans now. " Xing Hui said.

  In addition to banks, consumers can also obtain loans from consumer finance companies, e-commerce platforms, Internet staging platforms and small loan companies. More and more young people are beginning to try new ways of consumer loans.

  Wen Nie just graduated from school of visual arts, Shanghai, majoring in photography. During his internship at the TV station, Wen Nie had a wish to photograph the natural beauty of his hometown Shennongjia with drones. After comparing prices on various e-commerce platforms, Vinnie finally chose to buy a DJI UAV in 24 phases on an e-commerce platform, just in time for the interest-free activities of the platform, and the repayment for each phase was only 225 yuan.

  "At that time, I could get an internship salary of more than 2,000 yuan per month, and the repayment pressure was not great, so I didn’t need to reach out to my parents for money. Now, I am used to buying various electronic products by installment, such as mobile phones and computers that I use now, all of which are bought in this way. " Vinnie said.

  In recent years, consumption has replaced investment as the first driving force of economic growth, which is inseparable from financial support. According to the data of the People’s Bank of China, this year is 1-mdash; In September, residents added 1.49 trillion yuan of short-term consumer loans, which was 1.79 times that of last year. Consumer finance showed explosive growth. From high-end furniture, jewelry and antiques to digital products, refrigerators and televisions, there are corresponding financial services and products in various consumer fields.

  "Residential sector loans include mortgage loans and consumer loans. In recent years, the financing balance of the residential sector has risen rapidly. By the end of 2016, the balance of residential mortgage loans in China was about 20 trillion yuan, and the balance of consumer loans was only five or six trillion yuan. Mortgage loans were equivalent to about four times that of consumer loans. In mature markets such as the United States, the debt balance of the residential sector exceeds that of the enterprise sector, and the proportion of mortgage loans and consumer loans is equivalent in the financing balance of residents. It is conceivable that with the development and upgrading of the consumer market and financial products in the future, there is still a lot of room for growth in consumer loans. " Ceng Gang, director of the Banking Research Office of the Institute of Finance of China Academy of Social Sciences, said that if the growth rate of 20% is predicted, the scale of China’s consumer credit will exceed 12 trillion yuan by 2020.

  The down payment is not enough, and consumer loans come together.

  Due to the differences in customer groups and risk control capabilities, the proportion of consumer loans provided by various financial and non-financial institutions may be higher.

  While boosting people’s consumption, there are also many problems in the consumer loan market, such as numerous participating institutions, mixed fish and dragons, lax examination of the qualifications of lenders, and inadequate supervision of the amount and use. Coupled with the irrational consumption and borrowing of borrowers, consumer loans are transformed into "down payment loans" and "investment loans", which breeds potential risks.

  At the beginning of this year, Chen Jing, an employee of a cultural enterprise in Beijing, wanted to change the school district for her children. Suddenly, the purchase restriction policy was introduced intensively, and Chen Jing panicked, fearing that the subsequent cost of buying a house would be higher and higher. The seller who talked about it also felt that he could not wait any longer, for fear that the house price would fall. Together, the two families decided to pay a quarter of the total price of the house as a down payment, and passed the house first.

  I haven’t sold my house, and I have to pay millions of yuan for it. Where did so much money come from? Chen Jing pieced together several million yuan, and the remaining fund gap can only be solved by loans. "At that time, it was more convenient to apply for a loan from the bank. The bank saw that my previous credit record was relatively good, and quickly gave me a credit loan. The money was directly transferred to the account, and then I could control it freely. As long as the repayment can be made on time, the bank should not be too concerned about how to use the money. " Chen Jing said that the interest rate is acceptable, which is about 30% higher than the benchmark interest rate. "Now the mortgage has not been fully completed. When the mortgage and credit loan are paid together, the pressure is still not small, and it will cost about 40,000 yuan a month."

  Chen Jing learned that in addition to this kind of loans directly transferred to the borrower’s account, some banks’ loans give the borrower a spending limit, which requires actual consumption behavior before they can be used. But this is not without a "flexible" approach, you can find a merchant to cash out, as long as you pay a certain handling fee.

  "Now bank loans are much stricter, and it is difficult to get a maximum loan of 1 million yuan, which is basically about 300,000 yuan, and the interest rate has also risen a lot. Asked a few months ago, it is basically at least 40%. " Chen Jing learned that recently, it began to strictly investigate the flow of consumer loans, cracked down on down payment loans, and banks strictly controlled the misappropriation of personal consumer loans to purchase houses.

  Looking at the unclear flow of consumer loans, we can’t just stare at banks. "There are also various types of financial and non-financial institutions that provide consumer loans, and there is also the possibility of entering the property market, and the proportion is higher. This year, the special rectification of Internet finance continued, and the number of platforms in peer-to-peer lending decreased, but the trading volume of platforms increased. The data shows that in the first half of the year, the national online loan turnover reached 1.93 trillion yuan, a year-on-year increase of 72.81%. At the same time, the loan balance of small loan companies reached 960.8 billion yuan in the first half of the year, an increase of 31.3 billion yuan over the beginning of the year, which was the first time in the past three years. Online lending platforms and small loan companies do not monitor the flow of funds, and the possibility of misappropriation of funds is high. There are also a few platforms and intermediaries that directly provide loan support for the down payment of house purchases. " Dong Ximiao, a senior researcher at Chongyang Financial Research Institute of Renmin University of China, said.

  Different customer groups and different risk control capabilities also make risks more concentrated in the field of consumer loans outside banks. "Different consumer platforms serve different people and face different risks. The customers served by commercial banks have stable income, good credit records, rational consumption concepts and relatively controllable risks. And serving students, migrant workers, blue-collar workers, etc. ‘ Long tail crowd ’ The risk of consumer finance platform will be higher. Under normal circumstances, the platform’s risk control ability is insufficient, and the consumption scene is missing. It will choose to cover high risks with too high interest rates. The consequences of this will breed circular risks, causing long-term borrowing, borrowing new and returning old, and inappropriate collection methods. " He Fei, a senior researcher at the Development Research Department of Bank of Communications, analyzed.

  Fill the gap and protect consumers.

  Some platforms have insufficient information disclosure, and the interest rate is not high, but when all kinds of expenses are added up, the comprehensive cost is very high.

  The risk can’t be underestimated, but the turbidity current is not mainstream. Risk trigger points such as loan misappropriation and excessive borrowing are not the main reasons for the rapid growth of consumer loans.

  "The real reason for promoting the growth of residents’ short-term consumer credit scale is that in the process of consumption upgrading, the credit demand space of retail customers is gradually opened. With the rising income level of residents and the improvement of consumption and payment technology, people’s demand for consumer financial products will become stronger and stronger, and the consumer loan market and the retail market complement each other and promote each other. " Ceng Gang said, of course, we should also pay attention to the possible impact of excessive leverage in the residential sector.

  The "melee" between financial institutions and non-financial institutions should be changed, and all kinds of institutions engaged in consumer loan business should be strengthened in supervision, and unified regulatory standards and requirements should be applied without discrimination.

  "The sources of lending funds for many platforms are unclear and there is a risk of long-term lending, which implies that the flow of funds between platforms is quite frequent. Supervision must first find out the source of funds for platforms. Secondly, it is necessary to conduct in-depth investigation on the customer acquisition method, risk control and scenario expansion of a single platform, and eliminate and clean up a number of informal consumer finance platforms. And check the legality of all subjects in the consumer loan ecological chain, including the consumer loan platform itself, the Internet giants and other diversion platforms, personal credit reporting pilot institutions, third-party collection agencies, third-party data providers, etc., and severely crack down on interest collusion and illegal interest transfer. " He Fei said that we can learn from some foreign experiences, strengthen supervision, and strengthen legislation and market access mechanisms. In particular, it focuses on the access standard, licensed operation, interest rate ceiling setting, loan use limitation, platform exit mode, etc.

  There must be comprehensive and perfect consumer protection laws and regulations. Ceng Gang introduced that in mature markets such as the United States, institutions engaged in consumer credit have higher entry barriers, and the regulatory rules concerning retail business are more stringent than those concerning public business. These countries think that the customers of retail business are less able to identify risks than companies and need protection more. On the contrary, the consumer credit market has developed relatively late and its scale is not large. Before, it focused more on protecting the interests of financial institutions and neglected the protection of lenders. In the future, with the continuous development of the consumer loan market and more and more people involved, it is even more necessary to fill the gap and escort everyone’s financial life with regulations.

  "Now some platforms have insufficient information disclosure. The interest rate mentioned is not high, but when all kinds of expenses are added together, the comprehensive expenses are very high. " Ceng Gang said that some platforms use this way to induce consumers to borrow excessively, without making borrowers fully aware of the troubles and consequences that high interest rates may bring to themselves. In particular, minors, or students who are not deeply involved in the world, have a vague understanding of risks and are more likely to over-consume and over-borrow.

  In the long run, we should speed up the construction of an honest society and improve the personal credit information system. He Fei said that at present, the construction of China’s credit system is still difficult to support the rapid development of the credit society, and the personal credit information system lags behind the development of credit, which leaves a loophole for illegal platforms. The regulatory authorities should cooperate with public departments, formal financial institutions, licensed consumer finance companies, large-scale Internet platforms, personal credit reporting pilot institutions, large-scale data companies, etc. to jointly promote data information sharing and market-oriented credit reporting system construction and support the development of consumer credit business.

  For individual residents, they should borrow reasonably and control leverage according to their own economic ability. Dong Ximiao said that in general, the monthly repayment expenditure should be controlled below half of the household income, and it is best not to exceed one third.

  Consumer finance company’s products have small single credit line and fast approval; Internet consumer finance embeds consumption scenes.

  Where can I apply for a consumer loan? (Extended reading)

  At present, the institutions engaged in consumer finance business in the market can be roughly divided into four categories: commercial banks, consumer finance companies approved by the China Banking Regulatory Commission, Internet consumer finance, including e-commerce platforms and Internet staging platforms, and other institutions such as small loan companies.

  commercial bank

  Commercial banks engage in consumer finance mainly through the following three forms: first, holding or participating in consumer finance companies; The second is to cooperate with various e-commerce platforms to realize the extension of consumption scenarios. The third is to independently launch credit products and build an e-commerce platform. Commercial banks have a huge customer base and massive user consumption data, so they can provide diversified innovative credit products through the analysis of customers’ consumption habits and credit ratings.

  consumer finance company

  Consumer finance companies are positioned as a supplement to traditional banks, mainly targeting low-and middle-income groups and emerging customer groups. Compared with banks, it has unique advantages and competitiveness because of its small single credit line, fast approval, no mortgage guarantee and flexible service.

  The current business models of consumer finance companies can be divided into three categories. One is mainly based on offline channels; A main online and offline e-commerce model; There is also a category that positions itself as an Internet finance company.

  Internet consumer finance

  With the popularity of the Internet, the combination of the Internet and consumer finance is closer, and all aspects of traditional consumer finance activities have realized electronization, networking and informationization, greatly improving the efficiency of consumer finance. Compared with traditional consumer finance, Internet consumer finance has distinct characteristics: massive data support, enhanced user experience, and the embedding and penetration of consumer scenes to make up for the lack of traditional consumer finance in the segmentation field.

  According to the report released by the National Finance and Development Laboratory, Internet consumer finance includes the following representative modes: one is the consumer finance of e-commerce platform, represented by Ant Financial, Jingdong Finance and Suning Finance; One is Internet consumer finance in market segments; One is the main installment shopping Internet consumer finance platform; One is the platform that focuses on mobile credit.

  Other institutions

  There are also some microfinance companies involved in consumer finance. Take AEON Group as an example, its microfinance company in Shenyang provides customers with installment payment services for durable consumer goods such as household appliances and furniture, which can achieve 30-minute approval, fixed monthly repayment, and no need for credit card or mortgage guarantee.

  (Ouyang Jie, Song Chao Chai Jin finishing)

China, love women, the love game for 30 years.

This article comes from WeChat WeChat official account:Luming Literature Finance (ID: Luminglab), Author: Tan Yini, editor: Feng Cheng, original title: "China love women Love Mobile Games: No explosions after love", head source: "Love and Producer"

The origin of tidal current can always be traced back to an original source point. It may be a minute or a second, and it is this momentary yes or no that determines the direction of the tide.

In 1992, while the ancient online game "Oriental Story" swept across the Asia-Pacific region, a young man named Rao Ruijun entered Daewoo Information and began his day-to-day career as a code farmer.

In the context of Taiwan Province at that time, Rao Ruijun, who was knocking on the code, was dreaming of a distant star. It took him three years to turn his star dream into a line-by-line code-yes, this is the star volunteer series that was later regarded as Bai Yueguang by countless simulation game lovers.

In the 1990s, although there were many domestic classics such as Xuanyuan Sword, Legend of the Sword and the Chivalrous Man and Monopoly in Daewoo Information, the well-made Star Volunteer 1 still occupied a place, and its sales volume and reputation were superior to those of the same type at the same time.

The year before the release of "Star Volunteer 1", a huge storm was taking place in the Japanese game industry.

At that time, the mainstream view of both the game industry and the player group believed that games were for men, regardless of women’s feelings. Keiko Okawa, then the wife of the president of Japan Glory Co., Ltd., had a bold idea-I want to make a game for women.

This is not an easy task. It took Kawa Keyco ten years to form a women soldiers team "Ruby Party" that can make games, and in 1994, it launched the world’s first love women love game "Angelique".

The gameplay of "Angelique" is not complicated. Players cultivate intimacy by playing dialogues and tasks between the heroine and nine handsome men with different personalities, thus promoting the game plot.

But this game is like a deep-water bomb, which has aroused strong response from female players. Even crossing the ocean over Haiti has influenced the production concept of Star Volunteer 2, pushing the star volunteer series to another peak.

This is also the difference between Star Volunteer 2 and the first generation. The protagonist becomes a female role, and the original business ingredients are abandoned to focus on love and cultivation.

As one of the best love women love games in the game history, Star Volunteer 2 has become the target of many manufacturers to follow suit. However, Daewoo failed to continue its love women love characteristics in the later Star Volunteer 2000, but changed back to the male protagonist and non-leisure play, resulting in a great decline in word of mouth and popularity.

Even if Daewoo made up for it later and returned to the road of female protagonist and love in the sequel, it just happened that the prosperity of female games in Taiwan Province was fading away, and it was difficult to recover its old glory.

On the contrary, after the Millennium, the mainland has just ushered in a breeze of Japanese B-girl culture.

seed

Love women love game(Japanese: ぉとめゲ —ム)Also known as B-girl game, as the name implies, it refers to a simulation game that is specially developed for women and takes love fantasy as the main line. It belongs to one of the love women games and began to flow into Chinese mainland from Japan after the Millennium.

At that time, various B-girl forums appeared constantly on the Internet, such as "Wing Dream Dance Domain", where players could download the Chinese version of Japanese stand-alone B-girl games. Many women were obsessed with it, but there were few love women love games developed by domestic manufacturers.

This is directly related to the scarcity of female players in China. According to the 29th Statistical Report on China’s Internet Development, by the end of December 2011, China’s Internet penetration rate was only nearly one third, and among the 531 million netizens, the proportion of women was 44.1%, 11.8 percentage points lower than that of men.

Coupled with the stand-alone micro-type, the domestic end-game with high configuration and high operation requirements is the mainstay, and major game manufacturers are not optimistic about the female game market. Even if we attach importance to female players, it is only to attract male players, such as the marriage system launched by Fantasy Westward Journey in 2003.

At this time, the domestic efforts to develop love women’s stand-alone love games are mostly small studios that generate electricity for love. These studios are short of funds, personnel and technology, and the quality of the games they produce is also unsightly. It was not until 2012 that Taiwan Province and the Mainland opened two golden flowers of love women’s love game: A Match Made in Heaven and The Queen’s Growth Plan.

Perhaps this is the unevenness of the world. Also as a stand-alone game of love women’s love produced by a small studio, Taiwan Province’s A Match Made in Heaven not only has exquisite characters, full voice lineup and rich plot lines, but also spent nearly two and a half years polishing it attentively, which is simply a representative of top students.

The game background of "A Match Made in Heaven" is set in ancient times. Sima Lisu, the heroine played by the player, fled down the mountain because of a big disaster at her cousin’s wedding, but she accidentally fell into the trap of a suspected black shop. Through the dialogue, she opened a chapter of love with five beautiful men with different personalities.

Looking back to the mainland, at this time, the end tour is king, but the page tour has killed a way out. According to the data of GPC&IDC, the number of web game users in China reached about 271 million in 2012. According to the scale of netizens at that time, nearly half of netizens were playing page games that year.

Of course, this has something to do with the characteristics of instant play and simple operation of the page tour itself, but it is more due to the continuous innovation of the major web game platforms at that time. Among them, Queen’s Growth Plan, a high-quality love women love game produced by 4399, attracted a large number of early female players.

Players play the role of father in the game, set their daughters’ birthdays, zodiac signs and names, arrange trips to cultivate their daughters’ attributes, and reach 64 different endings in career or love after six years. It is worth noting that if you want to achieve a love ending with a specific man, you need to select the correct option to interact with him while meeting the requirements of the attribute point, which is difficult.

After these two games, China’s love women love game seemed to press the fast forward button, which ushered in a period of rapid development.

"orange light" era

The turning point occurred in 2013. This year, love women AVG game platform "Orange Light" was officially launched, and then two epoch-making love women mobile games, Miracle Warming and Love and Producer, were developed, and they were just established in Suzhou.

At the same time, the wave of mobileization under the empowerment of 4G technology has accelerated the expansion of the scale of female players-large screen, high resolution and full touch technology improve the user’s experience of operating mobile terminals, while 4G technology provides faster data transmission services, greatly reducing the entry threshold for games.

According to the report of Game Working Committee and talkingdata, the number of female players increased from less than one million in 2013 to 260 million in 2016, and the compound growth rate was as high as 50% between 2013 and 2016. In contrast, the compound growth rate of male players during this period was only 4.7%.

Orange Light was lucky enough to catch this ride. In the second year after its establishment, it launched the App, which made concerted efforts on the PC side and the mobile side. The number of users and authors kept rising, accumulating over 3,000 contracted authors, and the number of works published by platform authors also exceeded 1.2 million.

It was from 2013 that the love women love game of Orange Light began to emerge. In August, The Marriage Robbery of Crossing was launched. Although there are many defects in this trial of the suspected orange light love women love game, it still attracted many female players at that time.

What really made Orange Everbright a success was the interactive game of love women’s love in the entertainment circle, "The Star Way Shines in the Counter-attack", which was launched the following year. In the game, the player plays the heroine Su Orange in the entertainment circle, while trying to make a career through intrigue, while talking about love with the three male protagonists he met.

As soon as it was launched, this game was very popular. Not only did it have a series of commentary videos of bilibili’s famous UP master Xiaoyao San, but it was also filmed into a TV series of the same name three years later. Tencent video alone exceeded 2 billion broadcasts.

After the counter-attack, love women’s love games on the orange light have mushroomed, among which there are many excellent works. But what really impressed Luming Literature was the wife growth strategy, which was launched in 2016. Compared with the counter-attack, The Wife Growth Raiders adds more business cultivation elements, more like a "game" than an interactive story of love.

The story takes place in ancient times. In the game, the player plays the 13-year-old prostitute, Wen Luo. In order to achieve the goal of marrying a wife, it is necessary to strive to improve the five attributes of female popularity, speech, appearance, morality and reputation.

If there is a man who wants a strategy, he should also interact with him and cultivate intimacy to meet the requirements of the incident. After successful marriage, the game will not end, and the player will continue to play the role of a wife to manage family affairs until he dies of old age.

The most touching thing about this game is that players can not only choose their own love story, but also unlock the friendship story and family story through gifts, encounters, etc. Every character in the game has its own story, which is very wonderful and vivid.

It is with these love women love "interactive games" that Orange Light has made great achievements. According to the data disclosed at the 2017 Annual Meeting of Orange Light, as of December 2016, the registered users of orange light were close to 30 million, and the number of new authors increased by 190,000 compared with the previous year. The annual dividend income of authors was close to 20 million, which was a geometric multiple increase compared with the previous year.

Although the glory of the king and Yin Yang Shi, which were launched in the same year, were not specially designed and developed for female players, the proportion of female players exceeded that of male players. This began to make more R&D companies in China aware of the huge female market, while Orange Light ushered in an unprecedented crisis.

Crazy influx

Rain is coming, and the wind is building.

Before 2017, in addition to Orange Light, there were actually a handful of game manufacturers who were keenly aware of the urgent need behind the love mobile game in love women, China. Although orange light is good, it is not a professional game developer after all, and it is difficult to meet the higher-level needs of players. It is time for them to take the shot.

Agency or self-research? This is a problem.

Bilibili chose the former. After introducing Japanese B mobile games for the first time in 2015, it announced in 2017 that it would introduce A3! Full-fledged troupe. The folding of paper took two and a half years to launch the self-developed B-girl mobile game "Love and Producer" at the end of 2017.

To everyone’s surprise, less than two weeks after its release, this mobile game, which was not optimistic at that time, squeezed the glory of the king into the second place in the App Store free game list and became a frequent visitor in the top 10 free games list in China. And in just one month, it exceeded 7 million downloads, and the accumulated running water exceeded 200 million yuan, which was quite eye-catching.

At this time, the major game manufacturers only realized later: Is the consumption power of female players in China so great?

It may be more intuitive to explain with data. According to Mob Research Institute’s own model, the market size of love games in love women, China increased from 4.85 billion yuan in 2016 to 7.82 billion yuan in 2017, with a growth rate of 61.2%.

From the actual sales revenue, the consumption potential of female players can not be underestimated. After 2017, female users in China’s game market account for nearly half of the total users, but their contribution to the market revenue is less than a quarter of the overall game market revenue.

But what really forces major game manufacturers to make up their minds is the market where other game categories are gradually saturated. Taking MMO game category as an example, according to the data of F. Jost Sullivan, if the MMO is divided by the running water of self-research, the top5 game companies have carved up 58.3% of the market share, among which Netease ranked first, accounting for 33% of the market, far ahead of other companies.

However, the love women Love Mobile Games, which has no restrictions on gameplay and simple operation, is different. Because it wins by content and has obvious segmentation trend, it is difficult to form a competitive pattern of "one product dominates".

In addition, according to Toubao Research Institute, the average development cost of a love women love game is about 60,000 yuan. At present, ARPU(The profit that game companies get from each registered player)It is between 20 and 50 yuan, and has the trend of continuous improvement, with the characteristics of low investment and high return.

This is undoubtedly a tempting big cake for all game manufacturers. As a result, the entire China women’s game market was detonated, followed by wave upon wave of gold diggers.

Among them, Youzu.com and Netease took the lead, and launched love women’s love mobile games "Please the Broker" and "Meet the Cold Water" in 2018 and 2019, respectively, but neither of them caused much splash.

By 2020, according to the Game Teahouse, among the 23 love women games that will be launched soon or ready to be launched, 19 are love women love games, which shows that the popularity of love women love mobile game market is strong, but the works produced by both large manufacturers and small and medium-sized manufacturers have failed to surpass the previous work "Love and Producer".

According to seven wheat data, "Love and Producer" has always maintained a stable leading position in the best-selling list of App Store, while the other three love women love mobile games produced by big manufacturers fluctuated greatly and even declined.

Then, why is it difficult for China’s mobile game market to see such explosions as "Love and Producer"?

The explosion of dystocia

The reason is nothing more than two levels: developers and players.

For R&D companies, it is easy to get started with love women’s love mobile games, but it is difficult to produce high-quality products. Asi, who worked as a copywriter for nearly a year in a love game launched by a waist manufacturer last year, even said that the budget is limited, the innovation is limited, and the experience of R&D personnel is limited. How can we do a good job in love women’s love mobile game?

Yes,Nowadays, China’s love women love mobile game market seems to be full of flowers, but it has never been really valued by game manufacturers. Large manufacturers have no special projects to expand resources, while small and medium-sized manufacturers are unable to do so.

In addition, considering the problem of realization, it is difficult for R&D personnel to resist the pressure of users’ cognitive costs and break through the original model to make drastic innovations in the game.

In addition, love women’s love mobile game is mainly a light game, and the homogenization of gameplay is obvious, which will gradually evolve intoA three-piece assembly line with exquisite and handsome image, strong business ability, excellent voice and sweet pet plot.

As Mr. Qi Baishi said: "Those who learn from me live like I die." Therefore, it is difficult for the newly released love women love mobile game to surpass the previous one, and even it is very difficult to survive. As a result, the game project team where Asi belongs was dissolved due to the difficulty in realizing it. But not only their games, but also the same type of mobile games launched in the same period last year suffered a landslide.

The biggest problem is the lack of talents within the industry. The game industry is an industry with a serious imbalance between men and women. In 2018, the proportion of female employees in the game industry in China was only 27.3%, far lower than the female employment ratio of the whole society of 43.7% in the same period.

However, the thinking of women and men is completely different, especially in making love women’s love mobile games. According to the interview report of Game Grape to a game production team, male and female painters have very different definitions of cute pet image. For example, male painters may only know cats and dogs with big eyes when they are cute pets, while female painters will add some other dynamic dimensions.

More importantly, even women may not be able to make love games that are popular with women. Take AS’s project team as an example. Except for the two main strategies, all the other members are women, and they have failed to grasp the psychology of female players. This is because they have never played love women love games before, and they are all games that male players like.

It can be said that from talents to game makers, there are many problems, but players complain a lot. Aze, who has eleven years’ experience in love women games, said that the love women love games on the market are too similar, and the style of painting, the design of people and the plot are not very good, and the plot is the most important.

But the plot is the core competitiveness to attract female players. Different from male players, female players are more likely to be attracted by the plot in the game and even become dependent.

For example, Hades is considered to be a purely masculine action game in general, but based on the family problems among Greek gods, it designed dialogues with different NPCs and other complicated plot forms, which was unexpectedly loved and supported by many female players.

In addition to the plot, the sense of substitution is also the primary pursuit of female players. As a group with high vision and strong emotional needs, contemporary women have long been under pressure from family and society in love and marriage, but they usually can’t realize their imaginary life in the real world, so games have become the best outlet.

However, most love women love games on the market now set the protagonist’s personality and story in advance, which makes the players feel limited. So, how to break through the old model and let players get more freshness? New technology empowerment may be an answer.

Where is the way out?

In this regard, as the birthplace of love women’s love game, Japan has something to say.

Different from the mainstream game industry in China, which is a mobile game, Japanese console game culture is more popular, and VR and AR technologies have also been applied to love games in love women. For example, at the Tokyo Game Show in 2016, the developer Voltage unveiled a small game system of "sitting in a chair with VR glasses and being knocked by a handsome character’ chair’".

Although some well-known male-oriented game works at that time also contained similar functions, because this is the first love women love game with VR technology, it still caused a great topic and brought it into a brand-new and real "virtual boyfriend" evolution era.

In addition to "chair thump", the popular love women love game "The Imprisoned Palm" launched in the same year has also used VR technology since 17 years. Players can use the touch screen of the mobile phone to simulate the glass when visiting the prison in the "VR Meeting" held in Capcom’s entertainment facilities, thus realizing "meeting the imprisoned characters".

Here VR technology shows a sense of existence, there AR.(expanding reality)Technology has also begun to flow into love women’s game market, such as virtual digital character AR perfromers, who has been playing with fans at concert venues for 16 years, can respond according to their enthusiasm, and can chat with fans coming here.

If the above application of VR and AR technology is only a short experience or supplement. So if VR technology is really applied to love women’s love game, we have to mention the new work VR Boyfriend that Japanese game developer ILLUSION will launch this year against VR Girlfriend.

In this game, players can customize the appearance, hairstyle, muscles, clothes and even voice of their boyfriends, and then have an "adult coffee shop romance" with their own boyfriends from an intuitive first perspective. Although the image of the male protagonist in the released promotional film has been vomited by many players, it is considered that his painting style is too grave and rigid, but this does not prevent them from expecting this game.

Looking back to China, although it sounds very exciting to virtualize love women’s love game, due to the domestic game environment, game manufacturers have more abacus on 3D technology.

For example, the next-generation 3D love mobile game "Love and Deep Space" will be launched soon. From the preview, this game combines action and adventure elements in addition to love elements. In order to improve the sense of substitution, officials also said in Weibo that they are developing the function of squeezing the face of the hostess.

But folding paper is not the first person to eat crabs. As early as November 2019, Netease launched the 3D mobile game "Flowers and Sword". Although "Flowers and Sword" is not a love women love game in a strict sense, female players can pinch their faces for their characters, or upload photos to automatically generate characters, enhance their goodwill through interaction, and constantly unlock the plot.

It is worth mentioning that, although Flowers and Sword has many defects: for example, the 3D modeling of male characters crashed, which was vomited by many players, but it was still popular once it was launched. According to the data of Seven Wheat, the download volume and income in the App Store in that month were among the top ten in the rankings.

In addition to Netease, Tencent also made some moves on the way to 3D. Before Love Between Light and Night was officially launched, the official news broke out in Weibo, and a new 3D stand-alone work derived from IP will be recreated with its old worldview, which will be operated by the Northern Lights Studio, the production team of "A Mobile Tour with a Moon Sword".

Looking back at the history, love women’s love game has gone from being neglected to being sought after by capital in China, and the players have experienced the baptism from low-quality to high-quality works, so it is becoming more and more difficult to explode. Who can seize the opportunity to become the next Love and Producer in the 3D era? Let’s wait and see.

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17.mob Research Institute "Research Report on Her Games in 2020"

18. TF Securities’s "Internet Media: The trend of fine products will not change, and we will pay attention to the breakthrough in the segmentation field"

19. Summary after the player experienced 11 stand-alone B-girl games: This stand-alone game lost to the mobile game _ China.

20. mantis finance "2020 becomes the first year of the domestic B-girl game", and the gods of the big manufacturers fight? 》

This article comes from WeChat WeChat official account:Luming Literature Finance (ID: Luminglab), Author: Tan Yini, Editor: Feng Cheng

Chengdu Second Ring Road clearly does not charge. Why does Guanghan North Toll Station prompt to accept 34 yuan?


  This time may be the most unpleasant New Year’s Eve for Mr. and Mrs. Zhu. On the afternoon of December 31st, last year, he went from Qingbaijiang to Chengdu Second Ring Expressway and got off at Guanghan North Toll Station of Chengmian Expressway. What puzzled him was that the toll was actually 37 yuan. "Second round is not free? How is the toll booth collecting my money? "

  After discovering that there was a problem, Mr. Zhu refused to pay the toll. The couple stayed at Guanghan North Station for more than an hour, put the car at the toll booth and took a taxi to leave, only to pick up the car one day later. Mr. Zhu therefore asked the toll booth to apologize and compensate for the losses.

  In this regard, the staff of Sichuan Chengmian Expressway Company said that the system problem led to overcharge, not that the toll station wanted to deliberately overcharge.

  Second, I ran around for 14 kilometers to collect 34 yuan?

  On the same day, after seeing "37 yuan" on the pricing display screen of Guanghan North Toll Station, Mr. Zhu couldn’t believe it: "A lot? That’s right. We didn’t collect any money when we came here by Jianyang (Second Ring Road) in the morning. We came here from the second ring road on Jintang Station in Qingbaijiang Chengxiang, and it’s impossible. " Mr. Zhu couldn’t help protesting.

  In the video of driving recorder provided by Mr. Zhu to reporters afterwards, a woman who talked with Mr. Zhu responded: "Erhuan is now collecting money."

  37 yuan’s toll, Mr. Zhu’s calculation is not correct: "Take the second round on the Qingbaijiang Castle, run to Chengdu-Mianyang Expressway, up to 14 kilometers, and Chengdu-Mianyang is 10 kilometers north of Guanghan. Then the 10 kilometers will be charged to 3 yuan, and the 14 kilometers around the second round will be as high as 34 yuan?"

  Mr. Zhu called the complaint telephone number of Guanghan North Toll Station of Chengdu-Mianyang Expressway and the high-speed traffic police alarm telephone number 12122. "The former told me that there would be expenses for the second round. However, the staff of 12122 told us that there is no charge for the second round (currently), and we only need to pay the cost of the cotton section. " Mr. Zhu recalled. Chengdu Business Daily reporter inquired that according to relevant policies, the entire second ring road is temporarily free of charge.

  Toll station call: System problems should only be given to 3 yuan.

  "At that time, the toll booth staff at that place couldn’t solve it and refused to provide the leadership phone." Mr. Zhu called Sichuan Chengmian Expressway Company. "The company said they didn’t know, and told me to leave my phone number and wait for a reply. I waited for an hour and didn’t reply." During this period, Mr. Zhu said that he had asked the toll collectors if there was a similar situation before. "The staff told us that we had collected so many cars, so you had questions, and everything else was collected and left." Mr. Zhu said.

  "After 7 o’clock, we didn’t get any reply, and no one told us to park next to it for processing. The family urged to go home for dinner, and the 110 alarm could not be handled. The police said that they couldn’t wait to lock the car and leave, so we parked the car at the toll gate and took a taxi home. " Ms. Peng recalled.

  Mr. and Mrs. Zhu finally put the car at the toll booth and took 150 yuan to take a taxi home. Ms. Peng said that after returning home, at about 8 pm, the toll booth called and said that there was something wrong with their system. "It should only be given to 3 yuan. Let’s go and pay the toll and move the car." My home is about 40 kilometers away from the toll booth. "There were no cars that night, and they were asked to drive to pick us up, but they refused."

  On the afternoon of January 1st, Mr. Zhu and his wife went to Guanghan North Toll Station again. "A staff member at the toll booth verbally apologized and asked me to pay the toll before leaving. I asked them to provide two free documents, and they were vague. "

  On the same day, after paying 3 yuan the toll, Mr. Zhu and his wife drove home. "We are individuals, and we can’t afford this lost time, so we have to drive back reluctantly." Two trips back and forth, two days’ delay, the taxi fare alone cost 270 yuan, not counting the lost time. Mr. and Mrs. Zhu believe that the toll station should publicly apologize and compensate. (Reporter Yan Xue)

  Chengmian Expressway: No similar situation has occurred before.

  Yesterday afternoon, the Chengdu Business Daily reporter contacted Sichuan Chengmian Expressway Company. A staff member told the reporter that he did receive Mr. Zhu’s report about 37 yuan’s toll. "Because the Second Ring Road was just opened, it was indeed because the toll collection system was not updated before. So this happened. It was a system problem rather than a toll station deliberately wanting to collect more money." The staff also said that things have basically been solved, and she stressed: "This has definitely not happened before Mr. Zhu."

  Yesterday, the reporter tried to contact the relevant person in charge of the company, but as of press time, he did not get a reply.

By 2020, soil remediation will drive the environmental protection industry to increase its output value by about 450 billion yuan.

  Air pollution can be blown away by rain, and water pollution can follow river of no return, but once the soil is polluted, it will last forever. Choking smog and discolored river water mean the existence of air and water pollution, but it is difficult for ordinary people to distinguish polluted land from its appearance. Historically, soil pollution appeared together with water pollution and air pollution, but due to many problems such as complex causes, unclear rights and responsibilities, insufficient sources of funds and unclear profit model, the related governance has long lagged behind the governance of water and air.

  In May 2016, the State Council promulgated the Action Plan for Prevention and Control of Soil Pollution ("Soil Ten Articles"), which opened the curtain of soil remediation. In November of the same year, the draft of the Law on the Prevention and Control of Soil Pollution was released, and the system design of prevention and protection, control and restoration was initially determined. In March this year, the Ministry of Agriculture issued the implementation opinions on implementing the "Ten Articles of Soil" and deployed to strengthen the prevention and control of soil pollution in agricultural land. The publication of a series of documents makes people pay great attention to the soil remediation industry.

  Who comes first in prevention, control and restoration?

  In the eyes of many people, contaminated soil remediation is a big cake in the environmental protection industry. Many people in the industry have estimated that the scale of the industry driven by it will reach several trillion yuan. With the introduction of "Ten Articles of Soil" and its supporting documents, it is found that it will take time for the industry to reach the target scale. According to the data provided by the Land Remediation Center of the Ministry of Land and Resources, the output value of soil pollution remediation industry in China is less than 1% of the total output value of environmental protection industry. The relevant person in charge of the Ministry of Environmental Protection also said that the document will promote the development of related industries such as soil environmental quality monitoring, investigation, evaluation, remediation and equipment and drug production. By 2020, it is estimated that the new output value of the environmental protection industry will be about 450 billion yuan.

  Large-scale soil treatment is a worldwide problem, and its complexity and investment are far greater than air and water. The more difficult governance is, the more important prevention and control is. According to Chen Nengchang, a researcher at Guangdong Institute of Ecological Environment and Soil, the publication of a series of documents marks the change of the concept of soil pollution prevention and control in China, from one-size-fits-all index control to comprehensive prevention and control that emphasizes prevention first and risk control. The experience of soil pollution control in developed countries shows that the investment ratio of pollution prevention, risk management and control, and remediation is roughly 1∶10∶100. He believes that the essence of soil pollution prevention and control is to classify and rationally use land on the basis of protecting soil. Simple soil remediation is the last and last resort.

  If soil pollution can’t be cured, it needs "pulse" first, and "prescription" is not just a dose of soil remediation. According to the plan of the Ministry of Agriculture, on the basis of detailed investigation and monitoring of cultivated land soil pollution, the environmental quality of cultivated land should be divided into three categories: priority protection, safe utilization and strict control, and classified management of cultivated land soil environmental quality should be implemented. Give priority to the protection of unpolluted and slightly polluted cultivated land, use moderately and slightly polluted cultivated land safely, and strictly control heavily polluted cultivated land. This means that for cultivated land with slight pollution, the planting structure can be adjusted and trees that do not absorb heavy metals can be planted; For those with particularly serious pollution, risk control, fallow farmland or ecological migration can be implemented instead of one-size-fits-all soil remediation.

  At present, the central government has set up a special fund for the prevention and control of soil pollution, which is mainly used for the investigation, restoration and treatment of soil pollution. The Ministry of Agriculture has successively carried out pilot projects in Tianjin, Guangxi, Hunan and other places to control and repair heavy metal pollution in agricultural products producing areas, and launched demonstration projects for pollution remediation in nine polluted areas. For typical crops and pollutants, a demonstration area for comprehensive control and restoration of cultivated land pollution will be built, and 10 million mu of polluted cultivated land will be controlled and restored before the end of 2020.

  Where does the repair fund come from?

  Hechi City, Guangxi is one of the six pioneering areas for comprehensive prevention and control of soil pollution in China, which is determined by "Ten Articles of Soil". Sixteen years ago, a heavy rainstorm caused a tailings dam in Huanjiang County of the city to break, and tens of thousands of mu of cultivated land along the coast were polluted by heavy metals. In order to repair cultivated land, farmers once adopted the original method of sprinkling lime, but with little effect. According to the local characteristics, in 2005, the Institute of Geographical Resources of Chinese Academy of Sciences developed the intercropping restoration technology of super-enriched plants and economic plants. The government distributed Pteris vittata seedlings, Sedum alfredii seedlings and mulberry seedlings to the villagers free of charge to guide them in planting. Pteris vittata and Sedum alfredii are super-enriched plants, which have strong absorption capacity for heavy metals. By enriching heavy metals in stems and leaves, heavy metals in soil are taken away.

  After the technology was mature, in 2010, with the support of 24.5 million yuan of central special funds for the prevention and control of heavy metal pollution, the soil pollution control project around the Yangtze River was launched, which was the first farmland soil remediation project in Guangxi. With the mode of "local government leading, technical support from scientific research institutions and farmers’ active participation", the project has restored a total of 1280 mu of polluted farmland. Five years later, the output of agricultural products in the treatment area reached more than 90% of the local normal level, and the qualified rate of heavy metals in agricultural products reached 95%, and the project passed the acceptance. In the past, the cultivated land with no grain harvest is now a lush mulberry field.

  The causes of soil pollution are complex, the treatment is difficult and the period is long, which requires huge financial support. The data show that from 2007 to 2015, among the 316 soil remediation projects with a total investment of about 9 billion yuan in China, the amounts from financial funds, self-raised funds and the combination of financial and self-raised funds were 63%, 14% and 21% respectively. "Remediation funds mostly come from finance, and it is difficult to form a reasonable profit model, which restricts the development of soil remediation industry. We must speed up the exploration of the market-oriented development of soil pollution remediation. " Xu Minggang, deputy director of the Division of Agricultural Resources of China Academy of Agricultural Sciences, suggested that socialized governance should be strengthened, and the promised governance mode that the governance effect is linked to fees can be adopted.

  "The pioneering area for comprehensive prevention and control of soil pollution itself is to innovate. Whether it is PPP or third-party governance, there must be predictable returns." The relevant person in charge of Hechi City Environmental Protection Bureau said that on the basis of the existing PPP model exploration pilot, the value of land resources development and utilization should be used as a bridge to integrate the restoration of polluted sites with the development of construction land, the restoration of polluted farmland with the development of planting industry, attract social capital investment, and the government and enterprises jointly control soil pollution and share the benefits of land development and utilization.

  Where to find a good way to cure the soil?

  "China’s research and development of soil remediation technology is about 20 years later than that of developed countries in Europe and America. There is still a big gap in remediation technology, equipment and application, which restricts the industrial development of domestic soil remediation technology." Liu Zhengjun, chairman of Hunan Yongqing Environmental Protection Group, said that at present, a considerable part of China’s restoration technologies and equipment are imported from abroad, which is expensive to purchase, high in equipment maintenance cost and poor in economy. Due to the differences in soil types and pollution levels, these technical equipment are "acclimatized". This requires domestic enterprises to develop practical remediation technologies and equipment with independent intellectual property rights and suitable for the characteristics of polluted soil in China.

  Xu Minggang introduced that the treatment of heavy metal pollution in soil at home and abroad mainly starts from two aspects: first, activation means, that is, increasing the solubility and mobility of heavy metals, transferring heavy metals from soil solid phase to soil liquid phase through soil leaching, and then recycling and treating wastewater rich in heavy metals, which is also the main method adopted for heavy metal treatment in urban land at present. The second is passivation, that is, changing the existing forms of heavy metals in soil and reducing the bioavailability of heavy metals, thus reducing the absorption of heavy metals by crops. From the point of view of agricultural production, passive means is more in line with the development level of agriculture in China at this stage, which is economical, reliable and easy for farmers to master, and is conducive to large-scale promotion.

  At present, the agricultural sector has launched a pilot application of typical farmland pollution control and remediation technology. Based on the type, degree and regional representativeness of soil pollution, pilot projects for the treatment and restoration of polluted paddy fields, vegetable fields and dry land will be implemented in batches in typical cultivated land pollution areas. According to the pilot situation, a number of applicable technologies with low cost, good effect and easy popularization will be formed, and a catalogue of recommended technologies for farmland management and restoration will be compiled and published.

  Relevant experts told reporters that technology should be tailored to local conditions and comprehensively implemented. Taking the heavy metal pollution of cultivated land as an example, the cost of comprehensive restoration is high, such as repairing an acre with the method of alien soil, which costs hundreds of thousands of yuan; Some take a long time, for example, it takes decades for plants to absorb heavy metals. Therefore, it is necessary to reasonably select one or more technologies such as external pollution isolation, irrigation water purification, low accumulation variety screening and application, water and fertilizer regulation, soil conditioning, alternative planting and so on according to the situation, so as to gradually realize crop safety production.

  Economic Daily China Economic Net reporter Qiao Jinliang

Beijing CDC issued May Day holiday health tips: masks should be worn in these situations or scenes.

  Cctv newsAccording to WeChat WeChat official account of Beijing Center for Disease Control and Prevention, on May 1 this year, we will have a five-day holiday! This also means that we will face high travel! Peak! Period!

  At present, the epidemic situation in COVID-19 is still prevalent in different degrees in different parts of the world. The epidemic situation in our city and the whole country is sporadic, but Covid-19 has not disappeared, and its spread among people still persists. At the same time, some areas are also popular with infectious diseases such as influenza and dengue fever.

  During the May Day holiday, the mobility of people increases. The more crowded the place, the more you can’t ignore health protection!

  01

  Go out to play and plan your trip in advance.

  1 Go out to play and plan your trip in advance, make an appointment and travel at the wrong peak; Pay attention to the travel tips of relevant professional departments and understand the epidemic situation of diseases in destination countries and regions.

  If you feel unwell, especially the elderly, pregnant women and special people with chronic diseases, it is recommended to ask a professional doctor to evaluate your health before deciding whether to travel.

  3 If go on road trip needs to make a good travel strategy in advance to avoid fatigue driving.

  02

  Attention to personal hygiene

  1. Develop good personal hygiene habits; Observe cough etiquette, pay attention to hand hygiene, pay attention to weather changes, and increase or decrease clothes at any time; In case of bad weather, try to reduce travel.

  It is suggested that the elderly, infirm people and children should pay more attention to personal protection and try to avoid crowded and polluted places.

  03

  Wear a mask scientifically

  1 situations or scenes where masks should be worn:

  ★ During the positive period of novel coronavirus antigen or nucleic acid detection.

  ★ During the period when fever, sore throat, cough, runny nose, muscle aches, fatigue and other suspected novel coronavirus infection symptoms appear.

  ★ When a cluster epidemic occurs in the community or school where you live, work or study.

  ★ When going to a medical institution for treatment, accompanying, accompanying or visiting.

  ★ When migrants enter places where vulnerable people are concentrated, such as pension institutions and social welfare institutions.

  ★ During the working period of public service personnel such as medical care, catering, cleaning and security in key institutions such as pension institutions, social welfare institutions and child care institutions, schools and off-campus training institutions.

  2 When taking public transport, it is recommended to wear a mask when entering a closed environment and crowded places.

  04

  Pay attention to food safety when going out.

  1 Be careful when eating during the journey, pay attention to food hygiene and drinking water hygiene, and don’t drink raw water. You should eat in a regular restaurant with a food business license. Advocate healthy lifestyles such as "public spoons and chopsticks" and "separate meals".

  2 it is best to carry food with sealed packaging when dining outdoors; After opening the package, the food should be eaten as soon as possible, and do not eat foods and drinks that are spoiled and exceed the shelf life.

  3 Do not pick and eat wild mushrooms and wild plants.

  05

  Take precautions to avoid mosquito bites

  Attention should be paid to preventing insect bites and insect-borne infectious diseases during travel. Try to avoid sitting and lying for a long time in the main habitats of insects, such as grassland and Woods.

  If you need to enter, you should pay attention to personal protection and wear long-sleeved clothes; Tighten your trouser legs or stuff them into socks or shoes.

  06

  Avoid close contact with animals.

  Do not provoke strange pets such as stray dogs. Once bitten, you should go to the designated rabies vaccination clinic to thoroughly clean and disinfect the wound, vaccinate and inject anti-rabies immunoglobulin if necessary.

  2 Try to avoid entering the habitat of wild birds and contact with dead livestock.

  07

  If you feel unwell, seek medical advice in time.

  Pay close attention to symptoms such as fever, cough, diarrhea and rash, and go to a regular hospital in time when the symptoms get worse.

  When seeing a doctor, wear a mask and tell the doctor about his travel history to help the doctor diagnose.

  Tips

  Different groups of people in our city

  There is still a gap in the level of immunization in Covid-19.

  In the previous epidemic, people who have not been infected and have not completed COVID-19 vaccine immunization still need to be vaccinated to improve their protection.

  Studies at home and abroad show that three or more times of antigen stimulation, including virus infection, will produce better protective effect.

  The protective antibody in human body decays with time. In order to improve the population’s group immunity to Covid-19 and fill the gap of immunity level among different populations, the following personnel need to be vaccinated with COVID-19 vaccine.

  COVID-19 vaccination sites in all districts of Beijing can go to official website of Beijing CDC to check the information publicity of COVID-19 vaccination sites in all districts.