Digitalization makes ＂poetry and distance＂ within reach.
Pingtan’s "Blue Tears" Wonder Reading Wang Shushe
In Pingtan, digital monitoring and dynamic prediction of "Blue Tears" have been realized. The picture shows the staff discussing how to deploy monitoring equipment. (data picture)
The staff deployed "Blue Tears" monitoring equipment in Pingtan waters. (data picture)
"Blue Tears" Forecast Information on "Changyou Pingtan" APP
Picture of "Gulangyu Meta-Universe"
Digital Shaowu’s Picture of "Yuan Peace"
Once, tourism had to be in person. Seeing it with your own eyes in the field is the only way to perceive the beauty.
Nowadays, digital technology gradually opens up the imagination space of the cultural tourism industry. From pictures, videos and 3D technology to the rise of VR and metauniverse, people can enjoy the beautiful scenery of 108,000 miles away without leaving home, and the experience is getting better and better.
In 2023, it was called "the first year of vacation" by people in the industry. China’s cultural tourism industry has entered a new era characterized by digital cultural tourism, and the young "Generation Z" has emerged as the main consumer of cultural tourism. The cultural tourism industry is actively embracing digital technology, providing consumers with a novel experience of intelligence, humanization, combination of reality and reality, and co-creation.
Zhen wen’s tourism industry is a must for steady growth. Our province has clearly put forward that the construction of digital cultural tourism should be regarded as a basic pilot project to develop the cultural tourism economy, and efforts should be made to promote the intelligent development of the cultural tourism industry and comprehensively promote the cultural tourism market to be alive, hot and fire.
In this issue, Fujian has a "number", and will pay attention to the current situation of digital travel in our province and explore the future development direction.
Zhihui
The "digital brain" makes the "tears chasing family" no longer empty the air.
Pingtan’s "chasing tears" season is coming again. Tu Caijun has been waiting for a long time, but he is worried about catching the air.
On the 17th, she learned through the WeChat applet "Changyou Pingtan" that "blue tears" might break out that night. She opened Tik Tok and saw several local broadcasters "chasing tears" at sea, so she decided to rush to Pingtan from Fuzhou.
As night falls, the waves on the sea are blue, like stars falling and dreaming. At the "Tears Watching Point" in Pingtan Yangtze River Macao, the reporter and Tu Caijun, a "tearcatcher" from afar, enjoyed the romantic blue fluorescent sea together.
"Blue Tears" is known as "a must-see fantasy in your life". Through the "planting grass" platforms such as Tik Tok, Aauto Quicker and Xiaohongshu, the massive video of Pingtan’s "Blue Tears" quickly "went out of the circle" and enjoyed a good reputation throughout the country.
Once upon a time, the "army of chasing tears" who came here often failed. Because the appearance of "blue tears" requires complete conditions such as season, wind power, location, water temperature, ocean current and tide, and it must be in an environment without light damage, so it has a mysterious feeling of "can’t be met."
The transformation from natural wonders to explosive IP is largely due to the application of digital technology. 0 and 1, for the "tear catcher", represent success or not. For scientific and technological workers, the success rate of people’s "chasing tears" is greatly improved through the accurate monitoring of "digital brain" represented by 0 and 1.
Two years ago, researchers from the Island Research Center of the Ministry of Natural Resources began to monitor noctiluca which caused the phenomenon of "blue tears" with the plankton underwater imager, so as to grasp the dynamic distribution and occurrence mechanism of "blue tears" in Pingtan.
At the end of November, 2022, researchers deployed two underwater imagers around Pingtan Liushui Wharf and Tannan Bay, and analyzed the images through artificial intelligence technology to realize plankton species identification, body length measurement and abundance statistics.
"At present, we have developed an accurate prediction model suitable for Pingtan’ Blue Tears’." Chen Chun, a senior engineer at the Island Research Center of the Ministry of Natural Resources, said, "If we have mastered the law of the birth and decline of’ blue tears’, we can predict the outbreak of’ blue tears’ in advance through the network monitoring of different coastal waters in Pingtan in the later period."
Meteorological big data is also one of the methods to monitor "blue tears".
Lin Yanting, a staff member of the Meteorological Bureau of Pingtan Comprehensive Experimental Zone, said that in 2017, the idea of forecasting Pingtan’s "blue tears" sprouted in her heart.
On the basis of historical data, Lin Yanting and his colleagues screened out meteorological factors with high correlation with "blue tears" and established a forecast model of meteorological conditions of "blue tears" to present the probability of "blue tears".
Now, open the "Changyou Pingtan" WeChat applet and click on "Blue Tears Zone" or "Tears Chasing Season" to see the occurrence probability of "Blue Tears" in the next three days. This forecast value integrates the "Blue Tears" meteorological forecast model and the data of the imager. Since last year, the "Blue Tears" sub-regional forecast has been realized, and the popular "tears-chasing spots" have been covered.
There are also folk masters who have the "brain of chasing tears". There are many "tears-chasing" WeChat groups in Pingtan. There are many Pingtan locals in the group who have mastered the law of the birth and decline of "blue tears". After years of field observation, they can predict when "blue tears" will "erupt".
Captain Guo of the Yangtze River Australia Paitangdou is one of them. "A few years ago, I felt that the’ Blue Tears’ tourism in my hometown was very promising, so I returned to my hometown to operate the’ Tears’ yacht project. In March of this year, the’ Hongjin’ was newly added, and now there are four yachts. " These days, his team went out to sea every night to "chase tears", bringing fans an immersive live broadcast of "cloud chasing tears".
The staff of Pingtan’s propaganda department will also "lurk" in the group of "chasing tears", and when they find out where the viewing level of "Blue Tears" is high, they will send staff to the live broadcast. Recently, two WeChat WeChat official account, "Pingtan, China" and "Pingtan International Tourism Island", started live broadcast every day.
Jiang Yusen, Party Secretary and Director of the Administrative Examination and Approval Bureau of Pingtan Comprehensive Experimental Zone, said that the "Blue Tears" service platform in "Changyou Pingtan" has served more than 800,000 tourists since it was launched last year. During the peak season of "Blue Tears" in April this year, the number of users of the platform reached more than 350,000, making it a good helper for tourists to travel and "chase tears".
Blending
Enhance digital service and realize the blending of people and scenery.
Numbers empower the tourism industry, and the main purpose is to improve service quality.
The "Special Plan for the Reform and Development of Culture and Tourism in the Tenth Five-Year Plan" of Fujian Province proposes to focus on building 100 smart tourist attractions with demonstration significance to promote the intelligent development of scenic spots in terms of tourism experience, tourism management, tourism service and tourism marketing.
The significance of smart scenic spots has been highlighted in Pingtan’s "Tears Pursuit" tour project.
Every spring and summer, "blue tears" can be seen in many sea areas in China. Where is the mystery of Pingtan’s "blue tears" that outshine others and frequently "out of the circle"?
"Digitalization is like a moat, which makes Pingtan’ Blue Tears’ more competitive in the face of similar products." Huang Jiexiao, deputy director of the Tourism, Culture and Sports Bureau of Pingtan Comprehensive Experimental Zone, said that with the help of digital wisdom drainage and intelligent navigation, Pingtan’s "blue tears" can "go out of the circle" faster and better satisfy the tourists’ experience. During the May Day holiday this year, Pingtan received 678,300 tourists, up 118.7% year-on-year.
Not only Pingtan, but today, the "Changyou Ba Min" APP is opened, and the introduction and traffic information of thousands of scenic spots in the province are readily available. Through the APP, visitors can view Fujian tourism information and interesting information. There is also a question-and-answer robot on the APP to answer tourists’ questions.
The purpose of building such a comprehensive digital travel service platform is to narrow the distance between scenic spots and tourists and provide better and convenient "one-stop" travel service for tourists entering Fujian.
At the Fujian Provincial Cultural Tourism Economic Development Conference held in April this year, our province proposed to focus on scientific and technological content, highlight digitalization, build a comprehensive service platform for digital cultural tourism, speed up the construction of smart scenic spots, and vigorously develop immersive digital cultural tourism products.
In recent years, Wuyishan City has taken the lead in realizing the management of smart scenic spots.
During the "May 1 ST" period this year, Wuyishan received a total of 403,600 tourists, an increase of 25% over the same period in 2019. Among them, Wuyishan Scenic Area received a total of 166,500 tourists.
In the face of the peak of people flow, how to ensure that tourists visit safely and orderly? Wuyishan tourism wisdom management platform has played an important role.
"The flow of people can be monitored in real time, and the peak period can be adjusted through the management platform to achieve peak-shifting." Yuan Fuliang, director of the Intelligent Management Center of Fujian Wuyishan Tourism Development Co., Ltd., introduced that the collection of tourist information by big data is convenient for the refined management of scenic spots. Digital camera monitoring equipment distributed in several main entrances of scenic spots and tourist-intensive tourist areas effectively ensures the safety of tourists. The intelligent service system of scenic spot tour allows tourists to know the detailed travel guide before they travel, realize ticket booking and network time-sharing booking in scenic spots, and also realize self-help tour positioning and self-help tour guide explanation.
The boundary of digital travel is far more than digital management.
From source drainage, to intelligent management, and then to the construction of the development framework of digital travel, this thread is gradually becoming clear.
On the 12th, our province issued the "Incentive Measures for Promoting the High-quality Development of Cultural Tourism Economy under the New Situation" to support the development of digital cultural tourism. Strengthen the collection, sharing and open development of the province’s cultural tourism data resources, and accelerate the construction of the province’s digital cultural tourism comprehensive service platform. Encourage all localities to accelerate the application of modern technologies such as big data, blockchain, artificial intelligence and mixed reality in the field of cultural tourism, and encourage and guide scenic spots to gradually transform into digitalization and intelligence.
The Provincial Cultural Tourism Department has collected the development of digital cultural tourism in cultural tourism departments, 104 scenic spots with 4A level and above and 152 public cultural venues in our province. On the basis of full investigation, it puts forward the working ideas of issuing a policy guide for digital cultural tourism, building a cultural tourism data resource center, building two platforms for provincial government management and comprehensive services, and cultivating several typical application scenarios of digital cultural tourism. At present, the Provincial Department of Cultural Tourism is accelerating the introduction of relevant policies, planning to hold a promotion meeting for digital cultural tourism in the province, and condensing the consensus on the development of digital cultural tourism in the province.
Immersion
From people to scenery, from scenery to people.
When people walk into the landscape, digital travel empowers the quality of service. Promoting the scenery to people is a bigger imagination space for digital travel.
Nowadays, the connotation of tourism is increasingly rich. In addition to offline field experience, cloud exhibitions and cloud tourism are becoming more and more common in tourism behavior. Especially with the maturity of AR/VR, Metauniverse and other technologies, tourism shows more possibilities.
On the 8th, the news came from the headquarters of China Mobile Miguyuan Universe in Xiamen that the first phase of the "Gulangyu Meta Universe" project is expected to be launched in June this year.
A year ago, China Mobile Migu reached a strategic cooperation with Xiamen Municipal Government, and "Gulangyu Meta-Universe" became the first demonstration project of domestic cultural tourism meta-universe.
Liao Zhiyong, general manager of China Mobile Migu Xiamen Company, told the reporter that "Gulangyu Meta-Universe" will build a 1.88-square-kilometer scene of Gulangyu reflecting physical time and space, and the high-definition real-time rendering of the bit landscape can meet the user’s immersive experience needs of the meta-universe. This self-controllable, free exploration, real-time interaction and real-time online "first island in the meta-universe" can provide digital life experiences such as sightseeing, interactive entertainment, consumption and shopping for tourists on the island.
This is not a fantasy. Although the "Gulangyu Meta-Universe" has not yet been launched, people have been able to get a glimpse of the Meta-Universe Scenic Area through AR projects in other scenic spots that frequently land.
Pick up the phone and sweep it, and an AR space-time corridor appears in the long lane. Shake off pink love from online celebrity "Love Tree"; Lily, the "AR guide", can accompany you to play around Fangxiang. This is the Meta-Universe Project built by China Mobile in Sanfangqixiang.
During this year’s Digital China Construction Summit, "Fuyuan Universe 2.0" aimed at the heart of Minjiang River in Fuzhou, used AR technology to build the Meta Universe Commercial District, forming an AR garden party covering 500,000 square meters. From just showing to realizing entity interaction, the experience of the meta-universe scenic spot goes further.
Nanping has also started a digital travel attempt. In Heping Ancient Town, Shaowu City started the construction of the "Yuan Heping" project with the goal of building the country’s first "digital ancient town" in the meta-universe.
Shaowu, located in northern Fujian, has a history of more than 1,700 years. When the Millennium ancient city meets the meta-universe, where is the future?
"This is by no means to follow the fashion and follow the trend, but an active attempt in the era of cultural digitalization." Guo Feihong, mayor of Shaowu City, said that Shaowu took the lead in adopting meta-cosmic comprehensive technology to empower the protection and development of digital Shaowu cultural heritage, and infinitely expand the resource space online, trying to create a smart cultural tourism demonstration zone with digital economy and meta-cosmic cultural tourism ecology.
Zhang Lifeng, the second-level inspector of the Provincial Cultural Tourism Department, said that the Provincial Cultural Tourism Department actively encourages innovation in the development model of digital cultural tourism. The digital Shaowu "Yuan Heping" innovation project is another innovative measure for the development of digital cultural tourism in Fujian Province, which organically combines meta-cosmic technology with the cultural tourism industry and injects new vitality and motivation into the development of digital cultural tourism.
As the ideological source and practical starting point of digital China, "Digital Fujian" has been at the forefront of digital development in China in recent years, and the cultural tourism economy is one of the most active areas of digital development. Du Ping, former secretary of the Party Committee of the National Information Center, suggested that Fujian should give full play to its advantages, further effectively promote the development of digital technology, empower the intellectual, cultural and tourism industries to integrate deeply, and strive to achieve high security, high adaptability, high cost performance and low carbon to meet the needs of the times. (Reporter Fang Jinchun You Xiaochun Cheng Zhiwen Guo Bin Wen/map)
Reporter’s notes
Those who control the situation win.
At the Fujian Provincial Cultural Tourism Economic Development Conference held in April, Zhou Zuyi, secretary of the provincial party committee, pointed out that "it is timely and timely to make the cultural tourism economy bigger and stronger".
"Those who observe the situation are clear, and those who control the situation win". The digital economy is surging, and the construction of digital cultural tourism, as a basic pilot project, is very important for our province to promote the high-quality development of cultural tourism economy. Our province is rich in cultural tourism resources, and it is also the ideological source and practical starting point of "Digital China". It is imperative to develop digital cultural tourism because of its advantages and characteristics.
Take advantage of the situation and concentrate on development. The province’s cultural tourism economic development conference issued the "Measures to Promote the High-quality Development of Cultural Tourism Economy under the New Situation", which put forward the target requirements and formulated incentive measures for the digital development of cultural tourism industry. All localities have seized the important opportunity period of cultural tourism economic development, focused on becoming bigger and stronger, focused on the transformation of digital cultural tourism, and made every effort to promote the high-quality development of cultural tourism economy.
Keep pace with the times, innovate and empower. Smart construction projects such as "Changyou Bamin" APP, Pingtan "Blue Tears" IP and Wuyishan Scenic Area Intelligent Management Platform have improved the management level and service quality; Digital travel products such as Yongding Tulou "Tianya Mingyue Knife", "Gulangyu Meta-Universe" and digital Shaowu "Yuan Heping" are innovative in consumption scenes, which is refreshing. The province’s cultural tourism industry has vigorously cultivated new consumption formats, consumption patterns and consumption scenarios, and exerted multi-dimensional efforts to accelerate the deep integration of digital cultural tourism, which has activated kinetic energy and achieved results.
In the investigation, we also see that the digital travel industry, as a new format, is still immature, and some problems and challenges have been encountered in the development of all parts of our province.
For example, the awareness of deep integration is not strong. As a compound industry, to achieve high-quality development, digital travel must be deeply integrated, and different resources, products and services must be integrated, reorganized and innovated, which requires overall planning, collaborative innovation and overall promotion. At present, in some places, there is a problem of backward concepts, insufficient understanding of the digital transformation of the cultural tourism industry, and the inability to integrate industries, subjects and resources well, and to combine local conditions with rural revitalization well.
Digital infrastructure is relatively weak and digital empowerment is insufficient. The investment in digital infrastructure in some scenic spots is insufficient, the digital management and service level of scenic spots are not high, and the comprehensive functions of digital cultural tourism platforms at all levels need to be improved. The characteristics of digital tourism product development and digital tourism scene construction are not clear enough, and there is still a lack of influential and competitive immersive tourism products on the market, which cannot form a more complete value chain.
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If you have high standards, you can reach far. In the digital era of the Internet of Everything, facing the "blue ocean" of tourism and enjoying the spring flowers, the construction of digital cultural tourism in Fujian is riding the waves and sailing. (Fang Jinchun)