Pentium and Hongqi are closely related. They are both brands of China FAW, and Pentium is a sub-brand of Hongqi.FAW, as a leading automobile manufacturer in China, was formerly known as FAW Factory. Pentium brand was founded on May 18th, 2006, mainly producing SUVs and cars. On October 17th, 2018, FAW released the brand strategy of "New Pentium" and officially launched the new LOGO "Window of the World" and the brand-new English logo "Best".

The product line of Pentium brand is very rich, including FAW Pentium T55, Pentium T77, FAW Pentium T99, Pentium T33, pentium X40, Pentium T55, Pentium T55 Beef Bun Edition, FAW Pentium B70 and other models.

Hongqi, on the other hand, is an automobile brand directly operated by China FAW Group. Its products are divided into four series: L series, S series, H series and Q series. Among them, L series mainly locates high-end commercial vehicles, such as Hongqi L5. As the only E-class sedan in China, L series has served international conferences many times. H series is geared to the mass market, with cars and SUV models; S series introduced a pure electric concept sports car Red Flag S9; Q series focuses on commercial MPV models.

From the above introduction, it can be clearly seen that,Pentium and Hongqi are not only brands of China FAW Group, but also Pentium, as a sub-brand of Hongqi, has a close relationship with Hongqi.

　

Special feature of 1905 film network It was already eight o’clock in the evening when I met Mr. Huang Lei. He repeatedly said he was sorry, and kept wiping the sweat on his face and body. At that time, he had just finished the recording of CCTV6 "Today’s Film Review". He talked with the host Miao Yao for an hour and a half in the original eight-minute program. The studio can’t turn on the air conditioner in order to receive the radio. The high wattage spotlights and airtight rooms have harmed Mr. Huang, who is now broad-minded and fat, and his black T-shirt is soaked with sweat.

　

A friend who met Jing Tian once described her as "stunned", which I couldn’t fully understand before. Now I can feel something when I see Miss Huang. He wears ordinary clothes, combs ordinary hair styles, has no makeup, and is not as delicate and elegant as he was then, but he still can’t help sighing that he was definitely born to be an actor.

Huang Lei and Duoduo.

　

Teacher Huang, who gradually recovered, asked about the arrangement behind. After us, there was Lan Yu, the host of China Film Report, waiting to interview him to record Lan Yu Reception Room. Miss Huang, who has been too busy to drop water, suddenly muttered in a low voice: "I won’t see much when I go home tonight!" " In a flash, he regained his vitality and met our various requirements, as if that sentence was just my illusion.

Poster of Trouble Family

　

Trouble family— — The old director’s new debut

　

The Troubled Family, released on May 11th, is defined as Huang Lei’s "director’s old debut". In fact, he started directing TV dramas as early as 14 years ago, when he wrote, directed and acted, "Time flies", "Days are full of water" and "Singing at midnight" had good ratings and reputation. So The Troubled Family should be his film director’s debut.

"Time flies like water", "Tian Yisheng Water" andMidnightSong

　

Why did you re-direct the tube after 12 years? Teacher Huang concluded that there were external and internal causes: "The external cause was that I was working on a drama festival in Wuzhen at that time, and suddenly a friend came to Wuzhen to ask me if I was interested in directing this film. I watched the film and found it interesting. The internal cause may be just right, because at the present age, I suddenly feel that I can shoot this movie, I can express it, and I will shoot it. "

　

With the support of director Yamada, it is expected to make Troubled Family 2.

　

Recently, the Korean Wave has faded in China, and there has been a big gap in the film and television market. Many film and television companies have turned their attention to Japanese IP. However, many remakes have been restricted by Japan’s complicated and complicated copyright terms. For example, when Alec Su recently remaked The Dedication of Suspect X, there were many obstacles in copyright and script.

Alec SueditionThe dedication of suspect x

　

Teacher Huang recalled that the process of his remake was quite smooth. He thought that Japanese writers were very serious and needed to confirm their scripts before shooting, so he had to fly to Japan with the screenwriter to do the script work. But, after all, Yoji Yamada’s "Family Suffering" is relatively small, few people know it, and its influence is not as extensive as that of "Suspect", so there is no problem in copyright. Shooting started in November last year and took a month. The whole process went smoothly. Although the release time was changed once, it was because it was not finished in the later period.

Director Yamada attended."Trouble Family" Killing Conference

　

And in the process of remake, he also got the support of director Yamada. In December last year, "Trouble Family" held a press conference, and the 86-year-old director Yamada personally came to the scene to congratulate. Last month, Yamada’s "Family Bitterness 2" was shown to the audience in Beijing International Film Festival. Teacher Huang said, "Director Yamada is also quick, and he has already finished the second film. He also asked me that day if I wanted to shoot the second film. I said yes. I will shoot the first film first, so that everyone can check it out. If I feel good, I will shoot the second film. "

　

To show the sense of alienation of China’s family, the actor first looked for acquaintances.

　

Unlike Japanese films, mainland films do not have the tradition of family ethics films like Yasujirō Ozu, Yoji Yamada and Hirokazu Koreeda, and the genre of light comedies is even rarer. For this seemingly unpleasant theme, Teacher Huang thinks: "The Troubled Family is actually not a family theme, but a light comedy with a family as the starting point, or it can be called a tragicomedy. This type is rarely filmed in China now.In recent years, the domestic film market, in fact, is not called making movies, it should be called making large films, and there are relatively few small films. Moreover, most of them are crazy comedies that shoot hilarious jokes, with special emphasis on exaggeration and stylization, and few people use realistic means of expression."

Stills of "Family Suffering"

The original "Family Suffering" has a very strong Japanese flavor, such as male chauvinism, full-time housewives and so on. How to achieve localization in the process of adaptation, Mr. Huang responded: "In fact, in China’s family, like our parents’ generation, there are generally dual employees, no housewives, and there is no such thing as male chauvinism. Therefore, what we emphasize in this movie is not the theme of male chauvinism and the awakening of housewives.What we want to express is the sense of strangeness and alienation in Chinese families and the gap and distance between people in Chinese families caused by the inability to express."

Stills of Trouble Family

　

Regarding the selection of actors, Mr. Huang said: "Our remake is based on the frame of the story, some character relationships and a main event, so the appearance of each character has changed. The most important thing for me to choose actors is to be suitable. First of all, I think these actors are very good at acting. They are all acting directors, such as Li Liqun, a great old artist and a veteran. Another is that these actors are good at comedy performances, so there will be some different effects. Another is that I know them well, and I also look for acquaintances first.

　

Wen Qing can also be grounded, andSun Li"Unrequited love" together until the age of 60

　

On the surface, Huang Lei is now active in TV series and various reality shows, which seems to be a far cry from the image of Wen Qing created in April on Earth, but in fact, the Wen Qing spirit in his bones has never been broken, otherwise he would not have been brewing for five years and running for three years to establish Wuzhen Drama Festival, nor would he have performed a "Peach Blossom Garden in Secret Love" for 11 years.

Wuzhen Drama Festival

　

For Wuzhen, Mr. Huang said that he has had feelings for more than ten years. "I have many friends in Wuzhen, and I like that place very much, and Wuzhen has helped me realize many dreams, so my feelings are quite deep."

　

In 2006, the drama "Peach Blossom Garden" directed by Taiwan Province Lai Shengchuan landed in the mainland, and then Huang Lei, his wife Sun Li, He Jiong and Nana performed the play for 11 years. What made him persist for so long? Teacher Huang thinks: "The stage play has a long front, and a play can’t be performed well if it can’t be performed for a certain number of times. I have acted in the drama version of Four Generations under One roof before, but even the secret love lasted the longest, and I didn’t have the energy to take on other stage plays. "Secret Love" has been performed for 11 years, with nearly 500 performances. We want to perform 1000 performances.My wife and I have been on the stage for more than ten years, and we are very adapted to each other. We may continue to play like this until we are 50 or 60 years old."

Huang Lei and his wife in Peach Blossom Garden.

　

From the literary idol in the period of "Walking and Singing" and "April Day on Earth" when I first debuted, to the chef "Huang Kitchen" who has been grounded in recent years, why have people changed so much? Teacher Huang said: "This is all me, and it is all the real me. Only when I was young, there was no such thing as self-media, and the public mainly contacted us through works. Moreover, at that time, not only my works, but also the works of the whole era were more literary, so the impression you got might be more literary. Where did today’s "Yellow Kitchen" come from? Actually, I sent it to Weibo myself. I can’t write a poem when you say Weibo. I’ll send more meat in a pot. Maybe if I send too much meat in a pot, everyone will think you are grounded. Then you say …Is there more than one poem in life or more meat in a pot? I think there is more meat in a pot.. "

　

Life I yearn for has a second season, which is my favorite.mushroomWu family

　

In "The Life I yearn for", how did the "yellow kitchen" that can make cold noodles, cakes and even jump over the wall by itself come into being? Teacher Huang said: "I have never studied cooking specially, but I love food. I may be talented in cooking, because my father and mother cook well, too." Moreover, my hands-on ability is very strong, and I belong to the kind of hand that is very clever. I can cook, sew and repair electrical appliances. "

Reality show "The Life I yearn for"

　

Not long ago, the reality show "The Life I yearn for" was loved by many viewers, and Mr. Huang also promised that there would definitely be a second season. After participating in several reality shows, compare the partners who have cooperated in these programs — — The mushroom family, the extreme men’s gang, the father’s gang and the yellow combination are more important. Teacher Huang said: "In fact, we are a group of good friends in life, and we don’t divide which dial because of the program. Contact more familiar is the yearning for life, because He Laoshi and I have been good friends for many years. Another is Extreme Challenge. The six of us have been recording together for three seasons. Because of the long working hours, we have become good friends in life, and WeChat will keep in touch frequently. But "Where’s Dad Going?" We don’t have that much personal contact. I will have more contact with Yang Wei. If I go to work in Wuhan, we will all meet. Contact Lu Yi and Cao Ge on WeChat occasionally. Brother Wu Zhenyu, we have very little contact now. I think it’s actually that in the program, everyone has contact together, but then gradually there is less contact. Haiquan and I were buddies in life, but it wasn’t a program, that’s all. "

China Consumer News Tianjin News(Reporter)Wu bofeng) On September 19th, the Automobile Evaluation Management Center of China Automobile Center (Hereinafter referred to as China Automobile Evaluation.The second media conference in 2024 was held in Tianjin. The latest evaluation results of China Intelligent Networked Vehicle Technical Specification C-ICAP and China Green Vehicle Evaluation Specification C-GCAP, as well as the recommended list of medium and large new energy cars in the first issue of CCRT Car Selection Guide, were announced at this conference.

In order to achieve a comprehensive evaluation of intelligent networked vehicles, C-ICAP technical regulations cover assisted driving, automatic driving, smart cockpit and information security. C-ICAP (version 1.1) mainly evaluates the auxiliary driving unit and the intelligent cockpit unit. In the driver assistance unit, the driving assistance items include basic driving assistance (mandatory item) and pilot driving assistance (additional item), and the parking assistance items include basic parking assistance (mandatory item) and memory parking assistance (additional item). The initial star rating of the auxiliary driving unit is determined by the score rate of required items. For vehicles with 4-star required items, if the score rate of additional items exceeds 85%, the final star rating can be increased by "☆". In the smart cockpit unit, professional evaluation is mainly carried out around three dimensions: intelligent interaction, intelligent escort and intelligent service in the car cockpit.

The evaluation results of six models were released, namely, Datong G90, Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7. According to C-ICAP (version 1.1), Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7 won "5 stars+"for driving assistance, Deep Blue SL03, Wenjie M9 and Zhijie S7 for parking assistance, and Tengshi N7, Wenjie M9 and Zhijie S7 for smart cockpit.

So far, C-ICAP (version 1.1) has released the evaluation results of 12 models. The implementation of C-ICAP (version 1.1) has played an important role in promoting the development of intelligent networked automobile industry. On the one hand, it provides experience for the implementation of relevant policies and standards, and serves the government industry management; On the other hand, it guides the development of enterprise intelligent networking technology and promotes the improvement of product performance. At the same time, the comprehensive and rich evaluation results also provide professional reference for consumers to choose cars, promote users to form rational cognition and guide scientific consumption.

In the low-carbon evaluation of C-GCAP, the evaluation results of eight models were released, namely, Datong G90, Tucki X9, eπ007, Extremely Fox Alfa T5, Volvo EX30, Hechuang V09, Weipai Gaoshan and Zhijie S7. According to C-GCAP (Trial Edition), the green performance of vehicle health, energy efficiency and low carbon were tested and evaluated, and the star ratings were evaluated respectively.

The evaluation results show that seven models, such as Tucki X9 and eπ007, received five-star evaluation for their health, six models, such as Chase G90 and Extremely Fox Alfa T5, received five-star evaluation for their energy efficiency, and seven models, such as Volvo EX30 and Zhijie S7, received five-star evaluation for their low carbon.

At the press conference, China Automobile Assessment also released "Insight into the Current Situation of Automobile Assisted Driving in China in 2024", which systematically summarized the application status of automobile assisted driving technology in China from the authoritative perspective of professional automobile assessment, and made in-depth interpretation and forward-looking analysis of various key development indicators.

Following the brand rejuvenation and upgrading of CCRT at the first media conference in the first half of the year, China Automobile Evaluation made new moves and released the first recommendation list of CCRT Car Selection Guide. The medium-sized and large-sized new energy car market is the first market segment investigated after the implementation of the new CCRT. Based on the sales volume and heat of the models in the market, 26 models were selected by China Automobile Evaluation. After consumer insight and user research, 9 recommended models were finally determined to be included in the first official consumption guide product "CCRT Car Selection Guide".

With the formal implementation of the 2024 edition of C-NCAP, C-ICAP and C-GCAP, the assessment of automobile safety, green and intelligence has reached a new level. At the same time, CCRT has been transformed and upgraded, which is closer to consumers. China Automobile Evaluation will actively play the role of professional automobile evaluation institutions and continue to push the automobile industry forward to the profound changes of great safety, intelligence and green. At the same time, we continue to pay attention to the characteristics of road traffic in China and consumers’ demand for car selection. Through independent, fair, professional and open testing and evaluation, we will be a good consultant for consumers to choose cars and promote the improvement of car quality and the application of new technologies.

Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.

As an Audi brand, medium and large luxury cars have won wide recognition in the market with their excellent quality, exquisite craftsmanship and innovative technology. Compared with the same class, Audi A6 has shown strong competitiveness in price, configuration and performance. In November this year, it led the luxury C-class car market with more than 16,000 sales, which once again proved its position as a representative of C-class cars. Of course, Audi A6L not only leads the same level in sales volume, but also fully upgrades its design, technology and performance, which meets the expectations of modern consumers for luxury C-class cars.

Young sports style to meet market demand

Audi A6L, as a luxury C-class car, always meets the market demand with its young sports style. It inherits Audi’s family-style design language and strives for perfection in R&D and innovation. After many tests in the market, Audi A6L has won the love of consumers with its excellent quality and performance, and has become a star model in the field of luxury medium and large cars. No matter from the design or interior configuration, the Audi A6L exudes a youthful and energetic atmosphere, which makes drivers look forward to every trip.

Double-face design to meet individual needs

Audi A6L deeply understands the needs of young people, and introduces a double-faced design, which firmly grasps the hearts of users. This design not only allows the driver to be true to himself, but also makes the personalized attribute of the whole vehicle more prominent. No matter what style of drivers, they can find their own unique charm in the Audi A6L. This spirit also encourages every driver to listen to his heart, control the pleasure of driving and enjoy the good time of every trip.

Comprehensive upgrade of technology configuration, immersive experience

Today, the Audi A6L has been fully upgraded in terms of technology configuration, bringing an immersive experience to drivers and passengers. The addition of high-tech configurations such as 12.3-inch full LCD instrument panel and 10.1-inch central control touch screen makes the car full of science and technology. These configurations not only improve the convenience of driving, but also make drivers and passengers seem to be in the future world and enjoy the infinite fun brought by technology. At the same time, the brand-new image has made Audi A6L a "pioneer" of the times, leading the new trend of luxury car market.

Efficient power system, smooth driving experience

Audi A6L is equipped with efficient power system and light mixing technology, which brings drivers a smooth and efficient driving experience. Whether it is a city shuttle or a long-distance trip, Audi A6L can easily cope with it, showing its outstanding performance. At the same time, the appearance and interior have also been significantly improved, bringing excellent driving enjoyment to users. The front face adopts hexagonal big mouth design, which is combined with LED automatic induction headlights to be more recognizable; The details are also very delicate, and a number of aluminum alloy sports wheels further enhance the sense of movement. Every place shows the unique charm of Audi A6L. In order to improve the driving experience, Audi A6L adopts the electronic power steering system, which enhances the handling stability and provides a stable and comfortable driving experience. At the same time, the safety configuration has also been fully upgraded, including adaptive cruise control and automatic emergency braking, which provides a strong guarantee for drivers’ driving safety. The car still maintains a luxurious technology atmosphere, and the unique electronic gear lever feels comfortable and not easy to slip, which also increases the leg space; It can be adjusted electrically and is very practical. In addition, the addition of panoramic skylights also brings a wide field of vision and a more comfortable ride experience for drivers and passengers.

From innovative digital cockpit to modern interior design to excellent performance, Audi A6L creates a unique and comfortable space for drivers and passengers. Every trip is full of expectations and surprises. I hope we can find a brand-new driving experience and feel happiness and satisfaction in every trip in the future. With its excellent quality and performance, Audi A6L will continue to lead the new trend of luxury car market and become an ideal choice for more consumers.

Since 99,800, the price of BYD Seal 06DM-i and Qin L DM-i has been announced, which can’t be said to be earth-shattering, but it is enough to shock 99% people. A mixed B-class car is sold directly to the price of A-class car, and you should know that Qin PLUS also sold this price a year and a half ago.

So can the seal 06DM-i sold in "998" be brainless? Today we will talk about its configuration and price.

Looking at the power first, Seal 06DM-i is the first to be equipped with the fifth-generation DM technology. Generally speaking, the 1.5L engine has higher thermal efficiency (46.06%), power loss and fuel consumption can be as low as possible.2.9L, the longest battery life2100km. Entry two models equipped with10.08 degree battery, pure battery life is 80km, and the rest of the medium and high batteries are15.87 degreesWith a battery life of 120km and a 65L fuel tank, the battery life can be close to 2000km even without charging.

So as far as power is concerned, the fifth-generation DM technology is at the same price, and both PHEV and HEV are basically the strongest.

In terms of configuration, BYD has made "safety" the same for all departments.There is only one difference in the number of airbags between low and high allocation.The other front and rear airbags are basically the same. At the same price, there are still many brands that are used to "simply matching" the number of airbags in low-profile models, which really should not be.

In fact, an overview of the Seal 06DM-i configuration table shows that the low-equipped and medium-equipped models pay more attention to pragmatism and are equipped with ordinary cruise control. If richer active safety configuration is needed, the cost performance will be higher with a little budget.

In addition, these three models are rich in daily practical functions, and the minimum models areRear radar+rear image, the rest of the models areFront and rear radar +360 panoramic image.Intelligent lathe, external discharge, automatic air conditioning, leather steering wheel, leather seat.These functions are equipped.

The active safety function has been supplemented and upgraded on the sub-top and top models.Full speed adaptive cruise system, this one is down.DiPilot intelligent driving assistance systemIt is more practical to run at high speed.Driving recorder, adaptive high beam and automatic folding of rearview mirrorIt is also a standard item for these two models.

But the top model also has an extraInduction wiper, automatic downward tilting of exterior rearview mirror, 15.6-inch central control large screen, wireless charging of mobile phone, ventilation and heating of front seats, and ambient light..

It is not difficult to find that in order to lower the price threshold of Seal 06DM-i as much as possible, BYD has abandoned some functions of low-and medium-sized models in combination with user needs. From the perspective of practicality and price, there is no problem at all. After all, this is a "Practicality first"The model.

Even if the interior hardware of the lowest model is different from other models, it is completely understandable, and the price difference between each model of Seal 06DM-i is 10,000 yuan, and the upgrade for every 10,000 yuan is quite reasonable.

Class 100,000, ultra-low fuel consumption, long battery life, multi-link suspension and B-class car.At the same price, you can’t find anything better than Seal 06.DM-iA better choice, so not surprisingly, Qin L. DM-iAnd seal 06DM-iWill enter the top 10 of the monthly sales list.

Finally, how to choose the five models of Seal 06DM-i? My suggestion is to choose according to your budget. No matter the entry version of 99,800 or the top model of 139,800, you can’t go wrong to buy either one. If you are still entangled, you can refer to our recommendation index.

Welcome to pay attention to [car home Hangzhou Preferential Promotion Channel] to bring you the latest auto market trends. Recently, a high-profile luxury car, the imported BMW i5, is in full swing in Hangzhou with attractive preferential activities. It is understood that the current maximum discount amount has reached an astonishing 140,900 yuan, and the minimum starting price has dropped to 499,000 yuan. For consumers who are interested in starting this high-performance electric vehicle, this is an opportunity not to be missed. Want to know more details and get higher preferential treatment? Please be sure to click the "Check Car Price" button in the quotation form, and let’s seize this rare opportunity to buy a car together.

With its exquisite design, BMW i5 (imported) shows the classic BMW family style. The front face adopts the iconic kidney-shaped air intake grille with streamlined body lines, which gives the vehicle a sense of movement and strength. Overall style, it combines elegance and technology elements, showing the gas field that luxury cars should have, and details reveal the persistence of environmental protection concept. It is an attractive electric vehicle.

The side lines of BMW i5 (imported) are smooth and dynamic, and its body size is 5060mm x 1900mm x 1505mm, showing the style of a luxury car. The wheelbase reaches 2995mm, ensuring ample internal space and driving stability. The car is equipped with unique 245/40 R20 front tires and 275/35 R20 rear tires, which not only provides excellent grip, but also complements the rim design, adding a touch of sportiness to the overall appearance.

The interior style of BMW i5 (imported) is luxurious and attention to detail, and its spacious interior space creates a comfortable atmosphere for passengers. The steering wheel is made of leather with excellent texture, and the design is ergonomic. It supports electric up and down+front and rear adjustment, providing excellent control experience. The 14.9-inch central control screen is a highlight of the interior, which integrates multimedia system, navigation, telephone and air conditioning control, and is equipped with voice recognition function, which is convenient to operate and full of technology.

In terms of seats, the seats are made of various materials, including imitation leather, genuine leather and leather/suede mix and match, to ensure the comfort of passengers. Both the driver’s seat and the driver’s seat are equipped with electric adjustment functions, including front and rear, backrest, height, leg rest and lumbar support, which support four-way adjustment, and the driver’s seat also has electric memory function, which is convenient for different drivers to set individually. The front seats also provide additional heating and ventilation functions to ensure the best ride experience in all weather conditions. The rear seat supports the proportion of tilting down, which is flexible in space and convenient for carrying goods or riding many people.

BMW i5 (imported) is equipped with a powerful engine with a maximum power of 442kW, providing surging power output. At the same time, its torque performance is also excellent, up to 795 Nm, which ensures that the vehicle can show superior performance in various driving scenarios.

As the price reduction promotion of BMW i5 (imported) draws to a close, we sincerely invite you to seize this rare opportunity to buy a car. With the further preferential price, this future-leading luxury car not only has excellent driving experience and technology configuration, but also will bring you a real cost-effective improvement. Don’t miss this opportunity to get in touch with future travel, let’s move towards a new life of intelligent and green driving together. Finally, thank you for your continuous support and trust in BMW, and look forward to your unforgettable journey with BMW i5. Act quickly and make your dreams within reach!

From 19999 yuan!

On the 10th, Yu Chengdong, Chairman of Huawei BG and Chairman of BU, a smart car solution, announced the price of Mate XT, Huawei’s first three-fold screen mobile phone, at the Mate XT conference.Among them, the price of 16GB+256GB version is 19999 yuan, the price of 16GB+512GB version is 21999 yuan, and the price of 16GB+1TB version is 23999 yuan.The sale time is 10: 08 on September 20th.

Yu Chengdong introduced that the team has developed this product for five years. This three-fold mobile phone is 10.2 inches wide and only 3.6 mm thick, which supports Tiantong satellite communication.

As the first three-fold product of the folding screen mobile phone track, Huawei Mate XT received much attention before its release. On September 7th, Huawei Mate XT started booking. As of press time, the number of people booking this product in Huawei Mall has exceeded 3.8 million.

Why did Huawei "rush to run" three folds?

In February 2019, Huawei released Huawei Mate X, the first folding screen mobile phone. In five and a half years, all major mobile phone manufacturers have been involved in the folding screen mobile phone track. Although the sales of folding screen mobile phone products have been leaping forward in recent years, the market penetration rate is still low.

According to the data of market research organization CINNO Research, the cumulative sales of folding screen mobile phones in China market in the first half of 2024 reached 4.98 million units, up 121% year-on-year, with a penetration rate of 3.6%.

Guo Tianxiang, research manager of IDC China, said in an interview with Zhongxin Jingwei that at present, the shipment of mobile phones in China market is 280 million units a year, and the shipment of folding screen mobile phones is only 10 million units, which is still low for a category that has been developed for five years.

Under the background that the dual-fold mobile phone has not yet become the mainstream of the market, why should Huawei launch the triple-fold mobile phone first?

According to Ma Jihua, the founder of Darui Consulting and a senior analyst in the communication industry, Huawei is the first to release a three-fold mobile phone in the industry. On the one hand, it can continue to form a brand mind with leading technology in the market, and on the other hand, it can continue to deepen the folding screen market segment.

At present, in China’s domestic market, Huawei’s market share of folding screen mobile phones ranks first. According to the market share report of China folding screen mobile phone in the second quarter of 2024 released by IDC, the top five manufacturers in the domestic folding screen mobile phone market are Huawei, vivo, Glory, OPPO and Samsung. Among them, Huawei ranked first with a market share of 41.7%, while vivo, Glory and OPPO accounted for 23.1%, 20.9% and 8.4% respectively.

It is worth mentioning that in the early morning of the 10th Beijing time, Apple just released new products such as iPhone 16. Huawei’s choice to release the three-fold mobile phone on the same day is quite meaningful.

Will other mobile phone manufacturers follow suit?

What changes will the three-fold mobile phone bring to the mobile phone market? Will other mobile phone manufacturers follow suit?

Zhou Hua, chief analyst of CINNO Research, told Zhongxin Jingwei that although the listing of Huawei’s first tri-folding mobile phone attracted many consumers’ attention, tri-folding screen, as a subdivision of the folding screen market, was initially limited by many factors, such as cost, technology and yield, and would not bring obvious share growth. "From the perspective of the five-year development of dual-folding mobile phones, a series of technical and market challenges need to be overcome to realize large-scale commercialization of three-fold screens." Zhou Hua said.

Guo Tianxiang said that at present, several major mobile phone manufacturers have developed three-fold mobile phones, but at present only Huawei is really commercialized, and there should be no followers in the short term. "Three-fold mobile phones are difficult to become the main growth point of the mobile phone market due to factors such as high technical requirements, low yield, high price and few participants. In fact, many manufacturers are in a conservative attitude towards the folding screen market next year. " Guo Tianxiang said.

Ma Jihua also believes that at present, double folding mobile phones have not become a necessity, let alone triple folding, and it is unlikely that mobile phone manufacturers will flock to the track collectively.

Zhao Ming, CEO of Glory, also said earlier that Glory is ready for triple folding screen technology, and its commercialization in the future will depend on the needs of consumers. Zhao Ming said that he was also considering whether Huawei launched the three-fold mobile phone to show its technical strength or the real market demand.

In addition, will the three-fold mobile phone have an impact on the tablet market? Guo Tianxiang believes that it will not be for the time being, because the price and supply of three-fold mobile phones are a big restriction. Ma Jihua also thinks not, because "the target user groups are different".

Since the advent of the folding screen mobile phone, the adaptation problem between App and screen has not been properly solved, and the next three-fold mobile phone also faces the same problem.

Earlier, some analysts believed that because the unfolded screen ratio is closer to the flat panel, the problem of App adaptation of the three-fold mobile phone is easier to solve than that of the horizontally folded product of the double-fold mobile phone which is "too long" and the vertically folded product which is "too square".

Zhao Xiaogang, an associate professor in the Department of Software Engineering, School of Computer Science, Wuhan University, and a programming teacher in HarmonyOS, told Zhongxin Jingwei that before, apps were mostly adapted to single screens, some to double screens, but none to triple screens. "The expansion ratio of the three-fold mobile phone is close to the tablet, which does not mean that the App that adapts to the tablet is completely adapted to the three-fold mobile phone. In addition to considering what the third screen displays, the App that adapts to the three-fold mobile phone should also adapt to the display problems of the straight board and the dual screen, which will increase the adaptation work of the App. " Zhao Xiaogang said.

I’ll bring this one to you today. Come and see it quickly.

First of all, from the appearance, the front face of Extreme Yue 07 presents an angular design style and looks sporty. Coupled with the cold headlights, it adds a bit of exquisiteness. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car, the body size of the car is 4953 mm * 1989 mm * 1475 mm. The car adopts fashionable and dynamic lines, and the side circumference looks very beautiful. With large-sized thick-walled tires, the shape is eye-catching. In the rear part, the rear looks very simple and generous, the taillights are very angular, and the overall layout is impressive.

In terms of interior, the interior of Extreme Yue 07 presents a simple design style, which is very fashionable and sporty as a whole. The steering wheel design of the car is very simple, and it is made of imitation leather, which gives people a bright feeling. From the central control point of view, with the 35.6-inch central control screen, the interior style is impressive, which is in line with the temperament of the car. The dashboard and seats are equally eye-catching. The dashboard of this car presents an avant-garde design style and looks very domineering. The car adopts genuine leather/imitation leather mixed seats, equipped with functions such as electric adjustment of auxiliary seat, electric adjustment of seat with memory, and seat proportion tilting, which has good support and comfort.

Extreme Yue 07 matches the gearbox, the acceleration time of 100 kilometers is 3.5s, and the power meets the daily use completely OK.

The space performance of the 07 trunk is ok. If there are big items during the trip, the rear seats can be put down, which is not a problem for daily use. At the same time, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above introduction, let’s make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

In today’s highly competitive automobile market, Chery Automobile, with its profound technical accumulation and persistent passion for innovation, constantly refreshes consumers’ cognition of domestic automobiles. Fengyun T9, as the flagship work of Chery Automobile, stands out among many models with its extraordinary performance, exquisite interior decoration and cutting-edge scientific and technological equipment, and sets a new benchmark for paying equal attention to quality and technology.

Fengyun T9 shows Chery’s unique understanding of quality and aesthetics in design. The body lines are smooth and elegant, the front face design is novel and full of tension, and the embellishment of closed grille and chrome-plated decorative strips makes it look more fashionable as a whole. The roof is blackened, creating a visual effect of the suspended roof and adding a sense of movement. The rear of the car adopts the popular through taillight design, with hidden exhaust, which shows its new energy identity.

Entering the car, the interior design of Fengyun T9 is equally amazing. Simple and generous center console, with pocket design, allows drivers to easily control various functions. The addition of wood grain decoration enhances the texture and luxury of the interior. The seat is wrapped in high-grade leather material, which is soft and supportive, providing passengers with the ultimate comfort experience. In addition, Fengyun T9 also provides five-seat and seven-seat seating layouts to meet the needs of different consumers.

In terms of technology configuration, Fengyun T9 also performed well. It is equipped with advanced intelligent interconnection system, which supports voice control, navigation, entertainment and other functions, making the driving process more colorful. At the same time, Fengyun T9 is also equipped with a wealth of driving assistance systems, such as adaptive cruise and lane keeping, which greatly improves the convenience and safety of driving.

In terms of dynamic performance, Fengyun T9 is also rich. It adopts plug-in hybrid power system, which perfectly integrates the traditional fuel engine with the electric motor, achieving strong power output and excellent fuel economy. At the same time, Fengyun T9 also adopted advanced energy management system and energy recovery system, which further improved its endurance and energy efficiency.

It is worth mentioning that Fengyun T9 also has excellent handling performance and comfort. It adopts advanced chassis adjustment and suspension system to provide passengers with a smooth and comfortable driving experience. At the same time, Fengyun T9 is also equipped with hydraulic vibration isolation system and CDC suspension system, which further improves its handling stability and ride comfort.

In a word, Chery Fengyun T9, with its excellent comprehensive strength, not only responds to the market’s desire for high-end automobile products, but also highlights the growing international competitiveness of China’s automobile manufacturing industry. This model is not only a technological leap, but also a profound interpretation of the pursuit of quality. Looking forward to the future, Chery Automobile will continue to advance along the road of innovation, lead China automobile industry to a new glorious chapter with more ingenious products, and bring more surprises and satisfaction to global consumers.