1905 movie network news On the evening of December 5th, Alibaba Pictures held a press conference to officially launch the Lighthouse "Shock Broadcast" online roadshow product, hoping to solve the problem of traditional offline film promotion through the Internet. Previously, Dapeng, Ada, Hugh, Kwai Lun Mei and other stars entered the studio to sell movie tickets, which is expected to become a new way of film promotion and be more widely used in the future.

On the evening of December 4th, the movie stars Hugh, Kwai Lun Mei and director Yinan Diao came to the Taobao live room in Li Jiaqi and completed a movie promotion online. As a result, 255,000 movie tickets sold online that night were robbed in 6 seconds, and many topics were on the hot search. Previously, when starring Dapeng and Ada visited the live broadcast room in Viya, the exposure of preheated materials reached more than 200 million by combining content planning with live broadcast.

Yuan Juan, general manager of Lighthouse Publicity Platform, said: "For film publicity, a film has to go through at least 30 to 40 roadshows, which is not only time-consuming and labor-intensive, but also difficult to evaluate the results clearly. In this context, making an online roadshow for the film in the form of live broadcast will become a must for future film announcements. "

At the scene that night, the person in charge of Fengyi Film also introduced the process before and after Dapeng and Ada, the stars of The Beneficiary, entered the live broadcast room to promote the film. She revealed that although Ada’s traffic on the short live video platform is very high, it is entirely accidental to plan the live broadcast propaganda film. After the idea of entering the live broadcast room in Viya came into being, the live broadcast plan was finally finalized in a very short time. Finally, when Dapeng and Ada went to Hangzhou to promote the film, they went into the live broadcast room for online promotion that afternoon.

For the first time to participate in the live broadcast and how many tickets can be sold, the person in charge said that he didn’t think about it. What he wanted to do was to break the circle across industries. He hoped to make a marketing event through the role label of Ada and the real-life network female anchor, so that the film and the live broadcast could be effectively combined.

Now, after The Beneficiary, the star of The Party at South Station has also entered the live broadcast room to promote the film. This breakthrough has been taken by Alibaba Pictures, hoping to create a new model. It is understood that Alibaba Pictures’s Lighthouse Lab has also reached a strategic cooperation with Taobao Live MCN, and Taobao Live will also enter the "impact broadcast" platform in the future.

1905 movie network news On September 8, the movie surprise released a poster, announcing that it will officially land in the national cinema on October 3. The film tells the story of two brothers and sisters, Sister O and Ed, who crossed into contemporary Shanghai because of an accident. With the help of time and little white dog, they embarked on an adventure to save their own ethnic group. During this journey, they not only gained a strong friendship with the extinct baby group, but also punched in countless knowledge points of humanities and history. The world-class production team, fascinating role setting and entertaining viewing time make the film the first choice for this year’s National Day family fun.

The world’s first-line team is full of love, creating a cute and interesting force to convey Chinese culture.

In the newly exposed poster, Sister O appeared on the bright yellow dartboard, with a cute expression and a smile on her face, looking into the distance, as if expecting a new adventure. From O sister’s hair texture and detail treatment, we can get a glimpse of the high quality of the film. In order to create an animated blockbuster with truly China cultural characteristics and world-class production standards, Save Donuts: Time and Space Rescue has made great efforts to join the current global first-line animation production team to polish the film.

The director has directed movies and The Simpsons, and has won many famous Hollywood awards such as Emmy Award and Anne Award. Inside Out and other composers who have provided music for many Oscar-winning animated feature films. It is worth mentioning that he also won the 82nd Academy Award for Best Original Score Prize. And all kinds of images in the film are made by a series of animations that are popular all over the world, and Minions character designer Peter de Seve. The inspiration of gold medal production teams at home and abroad collides with each other, and different cultures fully run in and communicate, which is expected.

And how to spread the power of Chinese culture more perfectly under such exquisite production, the film also took a lot of thought in setting. From the neon-lit modern Shanghai to the ancient Qin Shihuang Terracotta Warriors and Horses, from the endless Great Wall of Wan Li to the magnificent Zheng He’s voyage to the West, Fei Lameng will take the audience to appreciate the profound cultural heritage and long history of China for 5,000 years.

Such a story setting with unique Chinese historical and cultural characteristics, coupled with cute characters, will surely make the film stand out in the hot National Day file.

It’s the best choice for cute things to gather and embark on fantasy adventures and entertain and educate the family on the National Day.

Saving Donuts: Time and Space Rescue tells the story of two small animals that look like donuts traveling through time and space to modern Shanghai, China by mistake. However, from the mouth of a small white dog, they accidentally learn that their ethnic group is about to face extinction, and the brother and sister are determined to gamble everything to save their ethnic group. In the process, I met the extinct baby group with super-contrast and cute characteristics. New friends, new time and space, a unique fantasy adventure began. Whether the soft and cute "doughnut" brothers and sisters can finally complete the task of saving the ethnic group can only be expected to go to the cinema to find out.

In addition, the film was also shown in advance during the summer vacation, and the audience who saw it said that it was completely beyond expectations, and they all praised it: "Donuts are so cute, I also want to keep one as a pet", "It’s a surprise, it’s better than I expected", "The laughter is dense, I didn’t expect adults to watch it very happily", "It’s too rich in knowledge, and it’s very suitable for children" ………

　　Beijing, May 10 (Reporter Zhang Ni) Recently, the National Medical Insurance Bureau and the Ministry of Finance formulated and issued the Notice on Doing a Good Job in Basic Medical Security for Urban and Rural Residents in 2019. According to the Notice, the per capita financial subsidy standard for medical insurance for urban and rural residents in 2019 was added to 30 yuan, reaching a level not lower than that of 520 yuan per person per year.

　　In addition, the Notice also requires reducing and unifying the deductible line of major illness insurance, and realizing the parallel operation of the basic medical insurance for urban residents and the new rural cooperative medical system by the end of 2019.

　　The per capita financial subsidy for medical insurance for urban and rural residents reaches 520 yuan.

　　The "Notice" proposes that in 2019, the per capita financial subsidy standard for medical insurance for urban and rural residents will be increased by 30 yuan, reaching no less than 520 yuan per person per year, and half of the new financial subsidies will be used to improve the ability to guarantee major illness insurance (15 yuan will be added to the per capita financing standard in 2018); 30 yuan will be added simultaneously for individual contributions, reaching 250 yuan per person per year.

　　According to the introduction of the National Medical Insurance Bureau, the medical insurance for urban and rural residents is based on the combination of individual contributions and government subsidies, and the fixed financing method is implemented. In recent years, governments at all levels have continuously raised the per capita financial subsidy standard for residents’ medical insurance, from 40 yuan in 2007 to 490 yuan in 2018, which has played an important role in reducing the payment burden of insured people.

　　However, with the natural increase of consumer price index and the wide application of new medicine and technology, medical expenses have increased rapidly year by year, and the financing standard of medical insurance for urban and rural residents needs to be adjusted reasonably to support the long-term and stable play of institutional functions.

　　In order to ensure the people to share the fruits of reform and development and steadily improve the level of medical insurance benefits for urban and rural residents, the Notice implements the policy requirements of benefiting the people in the 2019 Government Work Report, and clarifies that the per capita financing standard for medical insurance for urban and rural residents will be improved in 60 yuan in 2019 as a whole, in which 30 yuan will be added to the financial subsidy standard, reaching no less than 520 yuan per person per year, and half of the new financial subsidies will be used to improve the ability to support major illness insurance, that is, 15 yuan will be added to the per capita financing standard in 2018; 30 yuan will be added simultaneously for individual contributions, reaching 250 yuan per person per year.

　　The proportion of reimbursement for serious illness in basic medical insurance for urban and rural residents has increased to 60%

　　According to the "Notice", all localities should make good use of the new funds raised by urban and rural residents in the annual medical insurance to ensure that the basic medical insurance benefits are in place. Consolidate and improve the reimbursement ratio of hospitalization expenses within the scope of the policy, establish and improve the overall planning and payment mechanism of medical insurance outpatient expenses for urban and rural residents, and focus on ensuring frequently-occurring diseases and chronic diseases with heavy burdens on the masses.

　　The "Notice" proposes to include outpatient drugs such as hypertension and diabetes in medical insurance reimbursement, and the specific plan shall be formulated separately. The implementation of individual (family) accounts should be cancelled before the end of 2020, and a smooth transition should be made to the outpatient department; If the personal (family) account has been cancelled, it shall not be restored or set in disguise.

　　In addition, the Notice also emphasizes the need to improve the protection function of major illness insurance. Reduce and unify the deductible line of serious illness insurance, which is determined in principle by 50% of the per capita disposable income of residents in the previous year. If it is lower than this ratio, no adjustment may be made; The reimbursement rate within the policy scope is increased from 50% to 60%; We will increase the tilt of the payment of serious illness insurance to the poor, reduce the deductible for the poor by 50%, increase the payment ratio by 5 percentage points, and completely cancel the capping line of serious illness insurance for the poor, further reducing the medical burden of seriously ill patients and people in need.

　　Realize the parallel operation of urban and rural medical insurance by the end of 2019.

　　The Notice issued this time also clarifies that in areas where the basic medical insurance for urban residents and the new rural cooperative medical system have not been fully integrated and unified, it is necessary to realize the transition from the parallel operation of the two systems to a unified medical insurance system for urban and rural residents before the end of 2019.

　　In the process of system unification, it is necessary to consolidate the coverage of medical insurance for urban and rural residents, ensure that the participation rate is not lower than the existing level, and the participation rate is continuous and stable, so as to ensure all coverage; Improve the registration and payment methods for newborns, children, students and migrant workers, and avoid repeated insurance; There are other medical security system arrangements, which are not included in the coverage of medical insurance for urban and rural residents; Properly handle special issues and policies, do a good job of policy convergence before and after system unification, stabilize the expectation of treatment, and prevent the tendency of pan-welfare.

　　The Notice requires that all localities should focus on the uncoordinated and inadequate development of medical insurance for urban and rural residents, combine the integration of medical insurance-related functions, and unify the handling of services and information systems on the basis of ensuring the "six unifications" of coverage, financing policies, security benefits, medical insurance catalogue, fixed-point management and fund management, further improve the quality and efficiency of operation, ensure the comprehensive establishment of a unified medical insurance system for urban and rural residents, and achieve a more perfect system, fairer security and more sustainable funds.