Russia and the West staged a fierce "expulsion war"! Many countries in the United States and Europe have acted together, and Russia’ s revenge is not soft

  [Global Times reporter Zhang Guangzheng Aoki Liu Yupeng Chen Kang] A fierce and dazzling "diplomatic expulsion war" is being staged between Russia, the United States and its allies. Last weekend, the Czech Republic became the latest to join the war group, and it announced the expulsion of 18 Russian embassy staff. The Russian side immediately issued a warning: the Czech Republic knows what consequences this move will bring.

  On the 17th, the Russian Foreign Ministry announced the expulsion of five Polish diplomats in retaliation for Poland’s expulsion of three Russian diplomats. On the same day, Russia and Ukraine also expelled a diplomat from each other. The day before, in retaliation for the new round of sanctions against the United States, Russia announced the expulsion of 10 American diplomats and put eight former and current senior American officials on the "blacklist". Originally, Russia and NATO have recently launched a tense game around the situation in Donbass, eastern Ukraine, and the situation is tense. This series of sudden and rare "diplomatic expulsion wars" not only stunned public opinion, but also added more hostility and uncertainty to the already tense confrontation between Russia and the West.

  The United States and Britain support Czech action against Russia

  "Prague knows the consequences of expelling Russian diplomats in the Czech Republic." Russian Foreign Ministry spokesman Zacharova issued a stern warning to the Czech Republic last weekend, stressing that Moscow would not turn a blind eye to this "trick" of the Czech Republic. Agence France-Presse reported that Russia said on the 18th that it would respond to this "unprecedented" decision of the Czech Republic. The Russian Foreign Ministry said in a statement, "We will take retaliatory measures to force provocative planners to understand their full responsibility for destroying the foundation of normal relations between the two countries". The statement believes that the Czech hostile action of expelling Russian diplomats is a continuation of its anti-Russian actions in recent years, from which we can see the figure of the United States. The statement accused the Czech Republic of "pleasing the United States."

  The day before, the Czech government asked 18 Russian embassy staff to leave the country within 48 hours on the grounds that Russian intelligence personnel were suspected of participating in the 2014 Czech arsenal explosion. The Czech police also put two Russian citizens on the wanted list. Czech Prime Minister Babiche said at a news conference on the same day that Czech intelligence and security departments had "sufficient evidence" to suspect that Russian intelligence personnel were involved in the 2014 Czech arsenal explosion.

  For the Czech practice, both the United States and Britain expressed their support. The US Embassy in the Czech Republic said that the United States stood with its staunch ally, the Czech Republic. "We appreciate their major actions to make Russia pay for its dangerous behavior." British Foreign Secretary Rab also expressed "full support" to the Czech Republic on the 18th. The Russian side firmly denied the allegations. Dzhabarov, the first vice chairman of the International Affairs Committee of the Russian Federation Council, said that such absurd accusations are obviously "nonsense", and the Russians have nothing to do to blow up the Czech ammunition depot? Russia has never regarded the Czech Republic as an enemy.

  RIA Novosti reported on the 18th that slutsky, chairman of the International Affairs Committee of the Russian State Duma, said that the Czech Republic’s expulsion of Russian diplomats followed the anti-Russian policy of the United States, which was carefully planned, and the Czech Republic was following the anti-Russian steps of Washington. Belov, deputy director of the Institute of European Studies of the Russian Academy of Sciences, said that the expulsion of Russian diplomats by the Czech Republic shows that the Czech Republic supports US sanctions against Russia. Earlier, Poland expelled Russian diplomats for the same purpose. Behind these events, the United States hopes to strengthen its anti-Russian line by coordinating its actions with the "western collective."

  The Russian statement is not groundless, because it is a bit too "coincidence" to say that this series of intensive "diplomatic expulsion wars" are completely isolated from each other. On the 15th, US President Biden signed an executive order to impose a new round of sanctions on Russia on the grounds of "interfering in the US presidential election" and "launching cyber attacks", and announced the expulsion of 10 Russian diplomats in the United States. On the same day, the Polish Ministry of Foreign Affairs also announced that three librarians of the Russian Embassy in Warsaw were listed as persona non grata.

  Russia condemns American supporters as "vassals of the 21st century".

  On the evening of 16th, Russian Foreign Minister Lavrov announced a number of retaliatory measures in response to US sanctions. Russia decided to expel 10 American diplomats and blacklisted 8 current and former senior American officials, including US Attorney General Garland, National Intelligence Director Haynes and FBI Director Christopher Babers. Lavrov also suggested that the US ambassador to Russia return to China. In addition, Moscow decided to initiate procedures to abolish the stipulated agreement for American diplomats to travel in Russia, and will prohibit American diplomatic agencies in Russia from hiring Russian and third-country citizens.

  Russia’s Kommersant newspaper said that the US ambassador to Russia was "suggested" to return to Washington for the first time since 1952. In fact, this is a bit like expelling the US ambassador, but it is certainly not an expulsion in the legal sense. At present, john sullivan, the US ambassador to Russia, refuses to return home. In this regard, Russian diplomatic sources said that Russia would "create conditions" for him so that he could not work effectively in Russia. At the same time, the Russian Foreign Ministry made it clear that if the United States continues to impose anti-Russian sanctions, Russia will take more severe response measures.

  In response to Poland’s practice, the Russian Foreign Ministry issued a statement on the 17th, announcing the expulsion of five Polish diplomats in retaliation. Itar-Tass said on the 17th that Russian Foreign Ministry spokesman Zacharova said that the Polish Foreign Ministry summoned the Russian ambassador to support the US sanctions against Russia, which showed that the decision was made not on the basis of facts, but on the basis of orders, indicating the immoral discipline of this group. "This is not unity, but a vassal of the 21st century". Bunjevic, an expert at the Russian-Polish Cooperation Institute, believes that the Polish government has demonstrated its Atlantic route, which complements the anti-Russian actions being implemented by the United States.

  Ukraine also broke out in a "diplomatic expulsion war" with Russia. According to the Russian News Agency, the Russian Federal Security Service announced on the 17th that a consul of the Ukrainian Consulate General in St. Petersburg was detained by the Russian side on the 16th because he met with Russian citizens locally and received non-public information. Subsequently, Russia announced the expulsion of the diplomat. On the same day, the Ukrainian Foreign Ministry also announced the expulsion of a Russian diplomat, saying that the decision was a response to Russia’s provocation.

  Britain will send warships to the Black Sea.

  Regarding Biden’s call for face-to-face dialogue with Russian President Vladimir Putin in a third country while facing Russian sanctions, Russian newspaper Izvestia reported on the 17th that Biden’s policy toward Russia itself is very contradictory. Gabzov, director of the Institute of American and Canadian Studies of the Russian Academy of Sciences, said that the sanctions policy complicated the meeting between the two presidents. Of course, there is still time to wait until summer. If mutual sanctions are suspended, the summit is still likely to be held.

  However, for Ukraine, which is at the forefront of confrontation with Russia, the situation is much more urgent. "Kiev hopes to join NATO and get Germany’s support." According to the German newspaper Le Monde on Sunday, melnick, the Ukrainian ambassador to Germany, appealed to Germany in an interview with the newspaper that Germany should help Ukraine to join NATO as soon as possible and unconditionally out of its historical responsibility to the Ukrainian people. A senior EU official told DPA that this is an "extremely worrying development" in view of Russia’s greatly increased military presence near the Russian-Ukrainian border. On the 17th, German Defense Minister Karrenbauer accused Russia of "directly and concretely" threatening European security.

  French President Macron said in an interview with CBS on the 18th that the relationship between the West and Russia needs a "two-pronged strategy", which involves both dialogue and sanctions. "I don’t think sanctions are enough by themselves, but sanctions are part of the whole strategy". Macron said that he thought it necessary to "draw a clear red line" with Russia.

  According to Sputnik news agency & radio’s report on 18th, slutsky, chairman of the International Affairs Committee of the Russian State Duma, said that in view of the recent "anti-Russia" incident, the possibility of Russia’s withdrawal from Council of Europe, especially the parliamentary assembly, could be discussed, and Russian leaders would make an appropriate decision in this regard.

  When the situation is delicate and tense, Britain also comes to the fire. On the 18th, Itar-Tass reported that Britain planned to send a destroyer and a frigate to the Black Sea in May, in order to show its support to Ukraine against the background of tension on the Russian-Ukrainian border. Interestingly, before Britain announced its plan to send warships to the Black Sea, the United States reportedly just cancelled its plan to deploy two warships to the Black Sea.

  No matter what abacus the United States and Britain are playing, Russia is obviously unmoved. Reuters said on the 17th that Russian military presence in the Black Sea was further strengthened at a time when tensions with Ukraine were fermenting. On the same day, two Russian warships and 15 small ships entered the Black Sea through the Bosporus Strait.

Ren Quan officially announced that Xiying focused on investment and was supported by Huang Xiaoming, Li Bingbing.


    1905 movie network news On March 17th, actor Ren Quan published a long microblog, announcing his retirement and focusing on venture capital, saying that it was a decision he had thought about for a long time, and then his friends Li Bingbing and Huang Xiaoming wrote articles expressing their support.

    On the morning of March 17, Ren Quan published a long article in Weibo to announce his retirement. In the article, he said, "I have been thinking about this for a while, and then I made a decision." And said: "All this is really just right for me."

In Weibo, he shared a reporter Wang Yanqing’s article "Ren Quan takes a photo: concentration is a beautiful thing", which tells the story of Ren Quan’s experience and idea of taking a photo.

    Later, Li Bingbing, a good friend and business partner in the circle, sent Weibo to support Ren Quan. She wrote: "We are all exploring the possibility of life, but Brother Quan is always sober and courageous, without looking ahead and thinking behind, without being swayed by considerations of gain and loss. It is concentration, but also a strong heart and firm belief. Support you as the boss! "

    Huang Xiaoming, who is also a good friend of Ren Quan, also forwarded Weibo’s statement: "Every good decision is profound and firm. You are the most reliable’ hot partner’ and will continue to be hot together in the future, brother, come on!"

    It is reported that Ren Quan, the actor’s debut, graduated from the Performance Department of Shanghai Theatre Academy. In 1995, she appeared in the urban drama Waiting All the Way. In 2000, he starred in the role of Gongsun Ce in the costume drama "Young Bao Qingtian" and became popular. In 1997, Ren Quan started its own business and became the first spicy fish restaurant in Sichuan. In 2014, it set up a hot pot restaurant with Li Bingbing and Huang Xiaoming. In July, 2014, we released the StarVC plan with Li Bingbing and Huang Xiaoming to find innovative companies in China. This time, Ren Quan completely withdrew from the entertainment circle. He has invested wisely and is worth hundreds of millions of dollars. Now he will be called the boss.

Putin still regains power for the "five steps" of the Russian power core.


  On December 24 last year, Putin (left), who was still Russian President, and then Russian First Deputy Prime Minister Medvedev were laughing and laughing at a banquet. (information photo)




Liu Fenghua-postdoctoral fellow of Peking University and associate researcher of Russian Institute of Eastern Europe and Central Asia of China Academy of Social Sciences.



Zhang Hong-Assistant Research Fellow, Russian Institute of Eastern Europe and Central Asia, Graduate School of Chinese Academy of Social Sciences


  In March, Medvedev succeeded Putin as president; In August, war broke out between Russia and Georgia, and in November, Medvedev proposed amending the Constitution to extend the presidency.


  Russia, which is trying to become the protagonist of the international stage again, on the one hand, its domestic politics is confusing, on the other hand, it is stronger in the fields of diplomacy and military affairs.


  Who is the real core of power, Medvedev or Putin? Will Putin really return to the Kremlin as rumored? What will happen in Russia’s political, economic and diplomatic fields in 2009?


  For this series of questions, three Russian experts from Russian Institute of Eastern Europe and Central Asia, China Academy of Social Sciences made an in-depth analysis and interpretation for us.


  Domestic politics


  Mapp group Putin "takes charge"


  Putin became president again in 2009?


  Guangzhou Daily: From Medvedev’s taking over as Russian president to the outbreak of armed conflict between Russia and Georgia, this year can be said to be an eventful year for Russia. How to evaluate the political situation in Russia this year?


  Pang Dapeng: The core political feature of Russia in 2008 was the "Mapp combination", which is the core feature of Russian politics this year.


  If we talk about the major events faced by the "Mapp Group" in 2008, according to Medvedev, there are three: first, the presidential election; The second is the conflict between Russia and Georgia; The third is the financial crisis. I think these three events are exactly the three major events in Russia’s political, economic and diplomatic fields in 2008.


  Guangzhou Daily: Last month, Medvedev announced a constitutional amendment to extend the presidency. Some people say that this is to create conditions for Putin to serve as president again in 2009?


  Pang Dapeng: On November 5, Medvedev delivered his State of the Union address for the first time after taking office, in which he made three suggestions on administrative reform, the most important of which was to extend the presidency from four years to six years.


  However, there is a problem. Some people think that the amendment of this article is to pave the way for Putin to return to the presidency, and propose two possibilities: one is that Medvedev resigned in 2009 and Putin took over; The second possibility is that Putin will return to the Kremlin within a year or two. I think the situation in Russia is difficult to predict. There is a saying: If you want to lose your reputation, please predict the situation in Russia.


  Guangzhou Daily: In the "Mapp Group", what do you think of their status or power?


  Pang Dapeng: In my opinion, the core of the power of the "Mapp combination" is undoubtedly Putin.


  This can be seen from four aspects: First, shortly after Medvedev was elected president, Putin actually controlled the leaders of powerful departments in his hands by setting up a government presidium, which led to the meeting between the president and the heads of powerful departments once a week, and now it has become a meeting between the prime minister and the heads of powerful departments once a week.


  2. Putin has mastered the appointment and dismissal of the Russian elite by serving as the chairman of the United Russia Party. It can be seen that because the United Russia Party occupies a dominant position in the main body of the Federation, Putin actually holds the appointment and removal of the federal chief executive.


  3. Putin’s ideas have been solidified after the new president took office. Putin’s policies have become Russian medium-and long-term political ideas through Putin’s plan and party constitution’s party program, which is an invisible binding force. We can see that Medvedev’s policy agenda after taking office is to copy Putin’s plan word for word.


  4. As far as the elite team is concerned, shortly after Medvedev came to power, some people in the west suggested who was Medvedev’s confidant, mainly the Minister of Justice konovalov and others, but through the government operation in the past six months, these people did not play a leading role.


  Therefore, from the above four aspects-concept, team, government operation mechanism and party mechanism, the core of Russia’s power is still in Putin’s hands.

Paying equal attention to luxury, intelligence and safety, Aouita 12 is deeply loved by users.

On July 30th, Aouita 12 jumped into evolution with its three core advantages of top luxury, top intelligence and top safety, bringing users a brand-new travel experience. This model not only shows the profound knowledge of Aouita brand in technological innovation and user experience, but also shows its leading position in the field of intelligent luxury new energy vehicles.

Aouita 12 is particularly outstanding in intelligent security. It has 19 intelligent active safety configurations, and is equipped with a 3-laser radar integrated with a general obstacle perception network, which realizes 360-degree surrounding anti-collision protection. This all-round safety protection undoubtedly provides drivers and passengers with a more secure travel experience. In terms of passive safety, Aouita 12 adopts ultra-high strength steel-aluminum hybrid cage body, with aviation grade aluminum and high strength steel accounting for more than 80%, which further improves the safety performance of the vehicle.

In addition to excellent safety performance, Aouita 12 has also made significant breakthroughs in charging and battery life. As the second work of intelligent electric vehicle technology platform CHN, it brings together the advantages of Changan Automobile, Huawei and Contemporary Amperex Technology Co., Limited in their respective fields. Especially, the application of 800V full-stack high-voltage overcharge platform and Huawei DriveONE power domain solution enables Aouita 12 to achieve a charging speed of nearly 1 second and 1 kilometer, which brings users the ultimate ultra-fast charging experience. In addition, Aouita and Huawei jointly built a nationwide liquid-cooled overcharge network, which also provided more convenient charging service for car owners.

In terms of intelligent driving, Aouita 12 also performed well. It adopts a three-lidar scheme, which has centimeter-level ranging accuracy and wide horizontal detection range, and can finely restore the physical world in front and side. Empowered by Huawei’s advanced intelligent driving assistance system, Aouita 12 continuously optimizes its algorithm and upgrades it iteratively and efficiently, providing users with a high-level intelligent luxury driving experience.

It is worth mentioning that Aouita will be equipped with Huawei Gankun ADS 3.0 system in the first batch. The application of this system will enable Aouita 12 to realize the transition from "recognizing obstacles" to "understanding scenes" in intelligent driving, and the navigation assistance function of NCA will continue to evolve. The newly upgraded omni-directional anti-collision system CAS 3.0 will lead the safety performance of the whole vehicle to be improved again after being put on the bus.

To sum up, Aouita 12 has successfully reshaped the standard of luxury cars in the new era with its excellent luxury quality, top-level intelligent configuration and top-level safety performance. It not only shows the profound strength of Aouita brand in technological innovation and user experience, but also sets a new benchmark for the development of luxury new energy vehicle market. In the future market competition, Aouita 12 will continue to maintain its leading position, bringing users a more luxurious and intelligent travel experience.

Original Esther Yu and Angelababy are on the same stage, and Esther Yu’s comb ball head appeared in C position, and was spit out without beauty lens.

On November 23rd, Esther Yu and her idol Angelababy finally shared the stage. Everyone knows that Esther Yu is the most popular actress in this year’s women’s team, while Yang Ying is the first-line actress in China. The appearance of the two on the same stage is really eye-catching. Few people say that it is the appearance of fairies.

In the group photo on the same stage, Esther Yu and Angelababy’s dress can be described as elaborate. It can be said that Angelababy looks very beautiful. She walked the way of fashion goddess. She is wearing a plaid skirt, which is tight and has big red lips. It looks fashionable and fashionable. Esther Yu, on the other hand, dresses cute and looks younger. She deliberately tied her hair in two bun and wore a white hairpin, which looked lovely and charming.

It can be seen that Angelababy likes Esther Yu very much, because Esther Yu’s personality is "following the trend", but her "following the trend" is not annoying, but very good. You can see that Angelababy smiled when he saw Esther Yu. Esther Yu did participate in this activity. The atmosphere of the whole crime scene became much happier. Obviously, Esther Yu’s personality makes her in the C position in the camera, which makes her more attractive.

Esther Yu and Angelababy have good personalities. Especially when they walk off the stage, we can see their graceful figures. In addition, Esther Yu’s wearing a golden cheongsam highlights his graceful figure. Therefore, Esther Yu deliberately let reporters take pictures of her lovely figure, which shows that Esther Yu is still very confident in her figure, but everyone has discussed and complained about Esther Yu’s appearance. Some people think that her beauty is the result of beauty filter. Fortunately, this time Esther Yu was photographed without any beautiful photos. Let’s take a look at the real face of Esther Yu.

This photo was taken by a reporter, and it has no aesthetic feeling. It can be seen that the beauty of Esther Yu is real, and there is no online complaint. Besides, many people think that Esther Yu is actually more beautiful. Everyone likes Esther Yu and Angelababy. ?

Editor in charge:

No cash payment, second tax rebate attack with overseas payment strategy

  China Overseas Chinese Network June 26th Title: Gospel of Overseas Party! "No cash payment" and "second tax refund" attack, with overseas payment strategy!

  Are you living overseas, or you want to travel abroad, you can’t help buying in buy buy?

  Credit card, Alipay, WeChat payment … Now there is good news from overseas payment, keep up!

  Alipay and WeChat are also easy to use overseas.

  Nowadays, Alipay and WeChat payment let everyone "travel around the world without a wallet" and gradually become a reality. Currently:

  Wechat: Wechat payment has landed in 12 countries and regions, and supports direct settlement in 11 currencies.

  Alipay: Alipay has landed in 26 countries and regions and accessed more than 120,000 offline merchant stores. At the same time, Uber and Grab taxi services are supported in 70 countries and regions around the world, and consumption tax rebate services are provided in 23 countries.

  Among them, the application for payment license of WeChat payment in Malaysia has been passed, which means that once it is implemented, Malaysian users can directly bind their bank accounts to WeChat payment, and can directly use ringgit to make payment when purchasing goods and services ~

  Some overseas Chinese may have to ask, WeChat needs to provide domestic ID cards and bank cards to open WeChat wallets, which has stopped many overseas Chinese who do not have the above information.

  But! Xiaoqiao tells you that in fact, WeChat has already announced that it allows users to bind overseas Visa, MasterCard or JCB credit cards. Although it can only be used for consumption, it can already meet the needs of overseas Chinese.

  The specific steps for binding WeChat international payment credit card are as follows:

  Method 1: Go to WeChat → "My Wallet" or "Wallet" → Wallet → Add an international credit card to be bound.

  Method 2: In the shopping process, according to the prompts on the shopping page, enter the page of card binding and payment (enter the card number → fill in the card binding information → set the payment password → pay successfully → bind successfully).

  At present, WeChat offers two mobile payment options:

  1. For users who use Chinese mainland bank cards, at present, WeChat Pay and TenPay support the binding of savings cards and credit cards of mainland residents’ ID cards, passports, Hong Kong and Macao home visits cards and Taiwan compatriots’ cards.

  2. For users who use non-mainland bank cards, non-mainland users can use WeChat to pay by binding Visa, Master and JCB international credit cards through conventional card binding methods.

  This kind only supports consumption scenarios for the time being, and its scope of use includes WeChat wallet Jiugongge merchants and cooperative brands in the fields of e-commerce, O2O, travel and travel.

  The second tax rebate is coming!

  In tourist-intensive areas, Alipay provides real-time tax refund service for airports, including Incheon Airport and Gimpo Airport in South Korea, Changi Airport in Singapore, and major city airports in Germany, Italy, Finland, Spain, Netherlands, Sweden, Switzerland, Denmark and Norway.

  Tencent Tax Refund WeChat applet has covered 26 countries and regions such as South Korea, Germany, Italy, Greece and Finland, and supports real-time tax refund at 77 airports around the world. Including urban reservation tax refund, airport real-time tax refund and return tax refund.

  Please accept this detailed strategy of Tencent Tax Refund Pass:

  1. WeChat scan code

  When handling tax refund at the airport, users only need to fill out the tax refund form and stamp it at the airport customs, then go to the tax refund counter at the airport to scan the "Tencent Tax Refund Pass" applet and show the tax refund QR code, and the tax refund will be deposited in the change of WeChat wallet in RMB.

  2. Urban reservation

  Users can pre-examine the tax refund form and register the payment method at the reservation point set up by the tax refund company in downtown area, so as to quickly pass the machine verification when leaving the country and collect the money immediately.

  3. Tax refund for returning to China

  If the tax refund formalities cannot be handled in time overseas, as long as the user has the tax refund document in his hand and completes the customs seal, it can be mailed by SF Express for free, and finally the corresponding tax refund will be directly returned to WeChat wallet.

  Other ways

  There are two types of cross-border payment methods. One is online payment, including various electronic account payment methods and international credit cards; The other is the offline remittance mode.

  First, online cross-border payment methods

  1. Credit card collection

  2. Paypal

  3.Cashpay

  4.Moneybookers

  5. Payoneer

  And so on……

  Second, offline cross-border payment methods

  1. telegraphic transfer

  2. Western Union remittance

  3. MoneyGram

  And so on……

  For example, China UnionPay is expanding its business in Africa. At present, 50 countries and regions in Africa have accepted UnionPay cards, including South Africa, Kenya, Mauritius, Seychelles, Uganda, Morocco and other places.

  In the popular countries where China tourists travel abroad, such as Egypt, not only almost all ATMs support UnionPay card withdrawals, but also nearly half of POS terminals can accept UnionPay cards.

  Pay attention to credit card theft

  Zhu, who graduated from Southern University of California, was in the process of booking a plane ticket hotel for the whole family to come to the United States with a credit card, but unexpectedly, six strokes were stolen and more than 1,000 dollars were spent.

  It turned out that his China credit card failed to be updated into a chip card or a magnetic stripe card in time, and its duplicate system was much simpler than that of a chip card.

  So, if you still have a magnetic stripe card that is easy to copy, change it quickly! Change it quickly! Change it quickly! Say the important things three times!

  Having said that, some overseas Chinese may feel glad that all my credit cards are used overseas. I would like to remind everyone here that overseas credit cards are often forged, and they are easy to operate!

  Through careful investigation, the Criminal Investigation Brigade of the Public Security Bureau of Ruijin City, Jiangxi Province successfully destroyed a criminal gang that stole cash from domestic ATMs by forging overseas bank cards.

  What are the common card theft traps?

  1. Free Wi-Fi

  Some people have stolen credit cards after connecting to public free WiFi. Unless the merchants explicitly inform them, WiFi without passwords in public places is likely to be used by criminals for "fishing".

  2. Gift QR code

  Some criminals can encourage users to scan the code in the name of "scanning the code to give gifts" by forging the QR code, and then steal the bank card information in the mobile phone. Therefore, do not easily scan the QR code from unknown sources!

  What if the credit card is stolen?

  1. Go to the nearest ATM or merchant for cash withdrawal or consumption at the first time. The amount does not need to be large, but you should keep the receipt for consumption to prove that the credit card is still with you.

  2. Call the issuing bank immediately to apply for freezing the credit card. Most bank credit card loss protection clauses can only compensate the loss 48 hours before the user reports the loss, so we must hurry.

  3. Find out the business information of the stolen brush records, and contact the businesses related to the stolen brush consumption records for investigation. If necessary, you can report to the local public security organ.

  (Source: China Overseas Chinese Network official WeChat, Author: Zhou Ganxian, ID: qiaowangzhongguo)

Major revolutionary historical theme TV series "Avenue Salary Fire" tonight Yang Yi go LIVE!

A major revolutionary historical theme starring Hou Jingjian, Zhang Bo, Wang Weizhi and Xu Xiaosa, directed by Song YemingThe TV drama "Avenue Salary" will premiere on the main station CCTV’s prime time set tonight!

  The whole play shows the course of the older generation of revolutionaries represented by Mao Zedong from 1931 to 1935 through investigation and deep thinking, creatively combining Marxism with the specific reality of the Chinese revolution, and exploring the path of the Chinese revolution.

  The broadcast of the TV drama "Avenue Fuhuo" is of great significance for inheriting the red gene, continuing the red blood, and inspiring the majority of party members to not forget their original intentions, keep their mission in mind, and work hard to achieve the great rejuvenation of the Chinese nation.

Lock CCTV-1 prime time tonight

Stay tuned for "Avenue Fuhuo"!

JETOUR Jetway: Jetway experts say "cruise at a fixed speed"

Many people say that it is tiring to travel at high speed during a small holiday. Xiaobian just wants to say that you don’t have new skills to get. Here is a grand introduction. Look here.

CRUISECONTROLSYSTEM is abbreviated as CCS, also known as driving device. With this device, after we have been driving on the expressway for a long time, the riders of Jietu no longer need to control the accelerator pedal!

So how do you get in? !

First, click the cruise button, and the cruise indicator flashes to enter our pre-cruise state!

Next, keep the vehicle speed within the range of 40km/h-130km/h, press the SET key, and the cruise indicator light will always be on to enter the cruise state. At this time, if you don’t step on the accelerator, the vehicle will travel at the specified speed at a constant speed.

During cruising, click the+key or-key, and the vehicle speed can be increased or decreased by 2 km/h. If you press the+key or-key for a long time, the vehicle speed will continue to increase or decrease.

Click the cruise button again, and you can exit the cruise state.

New Year’s Day holiday is coming, and it’s easy to travel. Have you got the new skills?

The activity time is from December 10th, 2019 to December 17th, 2019.

The article is provided by the author.

Interview with Huang Lei: It is expected to shoot the favorite mushroom house family in Trouble Family 2.

 

Special feature of 1905 film network It was already eight o’clock in the evening when I met Mr. Huang Lei. He repeatedly said he was sorry, and kept wiping the sweat on his face and body. At that time, he had just finished the recording of CCTV6 "Today’s Film Review". He talked with the host Miao Yao for an hour and a half in the original eight-minute program. The studio can’t turn on the air conditioner in order to receive the radio. The high wattage spotlights and airtight rooms have harmed Mr. Huang, who is now broad-minded and fat, and his black T-shirt is soaked with sweat.

 

A friend who met Jing Tian once described her as "stunned", which I couldn’t fully understand before. Now I can feel something when I see Miss Huang. He wears ordinary clothes, combs ordinary hair styles, has no makeup, and is not as delicate and elegant as he was then, but he still can’t help sighing that he was definitely born to be an actor.

Huang Lei and Duoduo.

 

Teacher Huang, who gradually recovered, asked about the arrangement behind. After us, there was Lan Yu, the host of China Film Report, waiting to interview him to record Lan Yu Reception Room. Miss Huang, who has been too busy to drop water, suddenly muttered in a low voice: "I won’t see much when I go home tonight!" " In a flash, he regained his vitality and met our various requirements, as if that sentence was just my illusion.

Poster of Trouble Family

 

Trouble family— — The old director’s new debut

 

The Troubled Family, released on May 11th, is defined as Huang Lei’s "director’s old debut". In fact, he started directing TV dramas as early as 14 years ago, when he wrote, directed and acted, "Time flies", "Days are full of water" and "Singing at midnight" had good ratings and reputation. So The Troubled Family should be his film director’s debut.

"Time flies like water", "Tian Yisheng Water" andMidnightSong

 

Why did you re-direct the tube after 12 years? Teacher Huang concluded that there were external and internal causes: "The external cause was that I was working on a drama festival in Wuzhen at that time, and suddenly a friend came to Wuzhen to ask me if I was interested in directing this film. I watched the film and found it interesting. The internal cause may be just right, because at the present age, I suddenly feel that I can shoot this movie, I can express it, and I will shoot it. "

 

With the support of director Yamada, it is expected to make Troubled Family 2.

 

Recently, the Korean Wave has faded in China, and there has been a big gap in the film and television market. Many film and television companies have turned their attention to Japanese IP. However, many remakes have been restricted by Japan’s complicated and complicated copyright terms. For example, when Alec Su recently remaked The Dedication of Suspect X, there were many obstacles in copyright and script.

Alec SueditionThe dedication of suspect x

 

Teacher Huang recalled that the process of his remake was quite smooth. He thought that Japanese writers were very serious and needed to confirm their scripts before shooting, so he had to fly to Japan with the screenwriter to do the script work. But, after all, Yoji Yamada’s "Family Suffering" is relatively small, few people know it, and its influence is not as extensive as that of "Suspect", so there is no problem in copyright. Shooting started in November last year and took a month. The whole process went smoothly. Although the release time was changed once, it was because it was not finished in the later period.

Director Yamada attended."Trouble Family" Killing Conference

 

And in the process of remake, he also got the support of director Yamada. In December last year, "Trouble Family" held a press conference, and the 86-year-old director Yamada personally came to the scene to congratulate. Last month, Yamada’s "Family Bitterness 2" was shown to the audience in Beijing International Film Festival. Teacher Huang said, "Director Yamada is also quick, and he has already finished the second film. He also asked me that day if I wanted to shoot the second film. I said yes. I will shoot the first film first, so that everyone can check it out. If I feel good, I will shoot the second film. "

 

To show the sense of alienation of China’s family, the actor first looked for acquaintances.

 

Unlike Japanese films, mainland films do not have the tradition of family ethics films like Yasujirō Ozu, Yoji Yamada and Hirokazu Koreeda, and the genre of light comedies is even rarer. For this seemingly unpleasant theme, Teacher Huang thinks: "The Troubled Family is actually not a family theme, but a light comedy with a family as the starting point, or it can be called a tragicomedy. This type is rarely filmed in China now.In recent years, the domestic film market, in fact, is not called making movies, it should be called making large films, and there are relatively few small films. Moreover, most of them are crazy comedies that shoot hilarious jokes, with special emphasis on exaggeration and stylization, and few people use realistic means of expression."

Stills of "Family Suffering"


The original "Family Suffering" has a very strong Japanese flavor, such as male chauvinism, full-time housewives and so on. How to achieve localization in the process of adaptation, Mr. Huang responded: "In fact, in China’s family, like our parents’ generation, there are generally dual employees, no housewives, and there is no such thing as male chauvinism. Therefore, what we emphasize in this movie is not the theme of male chauvinism and the awakening of housewives.What we want to express is the sense of strangeness and alienation in Chinese families and the gap and distance between people in Chinese families caused by the inability to express."

Stills of Trouble Family

 

Regarding the selection of actors, Mr. Huang said: "Our remake is based on the frame of the story, some character relationships and a main event, so the appearance of each character has changed. The most important thing for me to choose actors is to be suitable. First of all, I think these actors are very good at acting. They are all acting directors, such as Li Liqun, a great old artist and a veteran. Another is that these actors are good at comedy performances, so there will be some different effects. Another is that I know them well, and I also look for acquaintances first.

 

Wen Qing can also be grounded, andSun Li"Unrequited love" together until the age of 60

 

On the surface, Huang Lei is now active in TV series and various reality shows, which seems to be a far cry from the image of Wen Qing created in April on Earth, but in fact, the Wen Qing spirit in his bones has never been broken, otherwise he would not have been brewing for five years and running for three years to establish Wuzhen Drama Festival, nor would he have performed a "Peach Blossom Garden in Secret Love" for 11 years.

Wuzhen Drama Festival

 

For Wuzhen, Mr. Huang said that he has had feelings for more than ten years. "I have many friends in Wuzhen, and I like that place very much, and Wuzhen has helped me realize many dreams, so my feelings are quite deep."

 

In 2006, the drama "Peach Blossom Garden" directed by Taiwan Province Lai Shengchuan landed in the mainland, and then Huang Lei, his wife Sun Li, He Jiong and Nana performed the play for 11 years. What made him persist for so long? Teacher Huang thinks: "The stage play has a long front, and a play can’t be performed well if it can’t be performed for a certain number of times. I have acted in the drama version of Four Generations under One roof before, but even the secret love lasted the longest, and I didn’t have the energy to take on other stage plays. "Secret Love" has been performed for 11 years, with nearly 500 performances. We want to perform 1000 performances.My wife and I have been on the stage for more than ten years, and we are very adapted to each other. We may continue to play like this until we are 50 or 60 years old."

Huang Lei and his wife in Peach Blossom Garden.

 

From the literary idol in the period of "Walking and Singing" and "April Day on Earth" when I first debuted, to the chef "Huang Kitchen" who has been grounded in recent years, why have people changed so much? Teacher Huang said: "This is all me, and it is all the real me. Only when I was young, there was no such thing as self-media, and the public mainly contacted us through works. Moreover, at that time, not only my works, but also the works of the whole era were more literary, so the impression you got might be more literary. Where did today’s "Yellow Kitchen" come from? Actually, I sent it to Weibo myself. I can’t write a poem when you say Weibo. I’ll send more meat in a pot. Maybe if I send too much meat in a pot, everyone will think you are grounded. Then you say …Is there more than one poem in life or more meat in a pot? I think there is more meat in a pot.. "

 

Life I yearn for has a second season, which is my favorite.mushroomWu family

 

In "The Life I yearn for", how did the "yellow kitchen" that can make cold noodles, cakes and even jump over the wall by itself come into being? Teacher Huang said: "I have never studied cooking specially, but I love food. I may be talented in cooking, because my father and mother cook well, too." Moreover, my hands-on ability is very strong, and I belong to the kind of hand that is very clever. I can cook, sew and repair electrical appliances. "

Reality show "The Life I yearn for"

 

Not long ago, the reality show "The Life I yearn for" was loved by many viewers, and Mr. Huang also promised that there would definitely be a second season. After participating in several reality shows, compare the partners who have cooperated in these programs — — The mushroom family, the extreme men’s gang, the father’s gang and the yellow combination are more important. Teacher Huang said: "In fact, we are a group of good friends in life, and we don’t divide which dial because of the program. Contact more familiar is the yearning for life, because He Laoshi and I have been good friends for many years. Another is Extreme Challenge. The six of us have been recording together for three seasons. Because of the long working hours, we have become good friends in life, and WeChat will keep in touch frequently. But "Where’s Dad Going?" We don’t have that much personal contact. I will have more contact with Yang Wei. If I go to work in Wuhan, we will all meet. Contact Lu Yi and Cao Ge on WeChat occasionally. Brother Wu Zhenyu, we have very little contact now. I think it’s actually that in the program, everyone has contact together, but then gradually there is less contact. Haiquan and I were buddies in life, but it wasn’t a program, that’s all. "

Good shops suffered from "backstab", and the snack industry ushered in a wave of price cuts.

Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.