Original title: Ocean Narration of Suture Failure

In the literary narrative spawned by farming civilization, Haijiang has rarely become the protagonist or home of the performance. With the strategy of building a maritime power gradually becoming clear, the literary creation of marine narrative is particularly urgent. The animated film Deep Sea not only takes the name of the sea, but also constructs a marine wonder with oriental characteristics with gorgeous special effects technology. This animated film, which has accumulated seven years’ achievements, should have started the ocean narrative of China’s animation after the "Journey to the West". However, the narrative hole caused by the lack of "main brain" eventually made the work fall into ruins and became a "sewing monster" of "four unlike".

The ambition of stitching: the mosaic of the story world

Deep Sea, with the shell of talking, focuses on creating a colorful oriental marine world. It is refreshing by borrowing classic texts such as Zhuangzi and using colors with traditional aesthetic charm. However, through the crowded and dazzling formal matrix of the work, it is not difficult for us to separate the familiar pre-text elements from its artistic world.

The internal and external structure of the Deep Sea Hotel reveals the traces of the soup house in the cave and the castle in Carl’s Moving Castle. Tang Popo, Chihiro, Bailong, Karl and Kaonashi, who regard money as the South River of life, are also in great coincidence with the mysterious sea elves. Because of the popularity of the nursery rhyme "Little White Boat", it is embedded in the climax of the work; At the end, Nanhe and Betelgeuse bid farewell to each other in the sea, almost recreating the classic lens.

This world construction, which combines Chinese and western cultures and is uneven in ancient and modern times, stems from the animation growth experience of the creative team, and also shows an artistic/commercial ambition of "winning the world". The biggest stitching of the film is to connect the fictional animation world with the real "bereavement of culture" emotions such as divorced family children’s problems and depression, trying to arouse the audience’s value resonance with transcendental emotional resonance and realize the appeal of animation intervention in reality.

However, the accumulation of complex and extensive elements did not bring steampunk aesthetic to the film. On the contrary, because of too strong and deliberate desire for expression, the above elements were reduced to mechanical platter, which failed to produce the due artistic effect. For example, the performance of the Deep Sea Hotel, with the push and pull of the camera, the over-saturated colors and shapes keep pouring into the audience’s sight, which certainly shows the hectic and crowded situation of the Deep Sea Hotel. However, compared with Spirited Away’s similar display of the soup house, Deep Sea fails to organically integrate this hectic and crowded situation with the extension of the plot, making the scene almost separated from the characterization and plot development, and becoming a dazzling skill field for the art group. The expression of "bereavement of culture" and children of divorced families could have been the core value of the work, but the whole narrative indulged in emotional venting, lacking reflection and discussion, and the realistic theme failed to help deepen the plot, which was only the oral highlight of film propaganda.

The absence of "main brain": the hollowing out of artistic connotation

Deep Sea brings together ancient and modern Chinese and foreign elements, but it can’t produce the artistic charm it deserves. In the final analysis, it is the lack of the film’s "main brain". Li Yu, a drama theorist in the late Ming and early Qing Dynasties, put forward the requirement for drama creation, that is, to make clear the story context and contradictions and conflicts, and not to spread branches and vines. Transplanting it into movies means that we should make clear in advance what stories to tell, what characters to portray and what ideas to express. It is precisely the ambiguity on these three issues that makes the artistic connotation of Deep Sea empty, leaving only the shell of picture/technology.

From the story level, the film could have reflected on the growth of children from divorced families closely around "finding a mother". However, because there are too many elements in the film that want to pay tribute or show off, this core story has been shaken repeatedly, and finally it has only become a dream, tears or slogan of staying in the house, and even until the end of the film, this core story has not been completely closed.

From the perspective of characterization, as the hostess, Betelgeuse has completely become a flat symbol figure. Artistic creation often gradually fills the character through various emergencies, and completes the image-building of the protagonist in the final contradiction and conflict. In Deep Sea, there is no trace of the growth of Betelgeuse. In the face of Tang Popo’s difficulties, Chihiro won affirmation with his courage, struggle and hard work. In the face of Nanhe’s refusal to release the sea elves, Alnitak only verbally "begged you" and obtained a series of opportunities through verbal entreaties. The deep sea hotel, which has maintained a one-star rating for a long time, has quickly climbed to four stars because of the washing and brushing of Betelgeuse. When the narrative line of the ocean reached its climax, the depression of Betelgeuse attracted a powerful frustrated ghost, and the whole ship was unable to fight it. It was at this time that the "in hindsight and in hindsight" worshippers knew that they had attracted the frustrated ghost, filled with self-reproach, and relied on the mumbling of "I’m not afraid of you" to inspire the fighting spirit of the whole ship and completely crush the frustrated ghost. This superficial narrative, instead of shaping Betelgeuse’s strength, courage and boldness, makes the particle ink special effects that cost a lot of money become vulgar and melodramatic accessories, and the hostess gradually deviates from the growth route and becomes a "crying only" rescuer.

From the perspective of concept expression, according to the original narrative logic or the value position of official propaganda, the belief of love and redemption should be expressed through the story of staying in the house. However, from the final presentation of the work, the story tells the story of children from divorced families "looking for their mothers", but it is Nanhe, a clown who has nothing to do with this core story, who provides love and redemption. Whether the love of people outside the family can save the cold inside the broken family is surely not a question that can give a definite answer quickly. What’s more, the film only began to show Nanhe’s redemption to Alnitak in the final stage, while the previous value expression focused on conveying the idea that the "mourning" of Alnitak would bring disaster to people around. The dislocation of the two dimensions makes the value expression of the film gradually deflect to the incorrect position that it is not necessary to "mourn" and that depression will bring disaster to the people around, which completely empties the artistic connotation of the work.

"Deep Sea" undoubtedly has an important contribution and demonstration significance to the exploration of marine narrative in domestic animated films, and its exquisiteness in form also shows the superb level of animation art skills and aesthetic taste. However, the most infectious artistic impact of the film stays on the exquisite posters. Once it goes deep into the story world, the audience will only feel the "broken flow and lost a bell" that is riddled with holes and difficult to justify. Although "rolling pictures" is the realistic demand of China Animation School in the new era, the lasting charm of film and television art still lies in the touching of stories and values to the audience. Instead of clinging to the production of colorful "poster movies", it is better to return to the original heart of narrative art and impress and infect people with good stories. (Author: Associate Professor Du Xiaojie, School of Journalism and Communication, Nanning Normal University)

　　The picture is from vision china.

　　CCTV News:(Intern reporter Feng Songyi, reporter Zhang Ke Yi) With the implementation of the "two-child policy", breastfeeding has increasingly become an unavoidable topic for the majority of school-age women to have children. Studies have shown that breast milk contains all the nutrients and antibodies needed for the growth and development of newborns within 6 months. During the period from 6 months to 2 years old, breast milk can still provide 1/2-1/3 of their energy needs and enhance the connection between mother and baby. Therefore, breast milk is the most ideal and necessary food for babies, and breastfeeding can benefit both mothers and children.　　

　　However, the current situation of breastfeeding in China is not optimistic. In February 2019, the Investigation Report on Influencing Factors of Breastfeeding in China released by China Development Research Foundation showed that the exclusive breastfeeding rate in China was about 29.2% within six months, which was lower than the world average of 43%, and it was put forward by 2020 together with the China Children’s Development Program (2011-2020) and the National Nutrition Plan (2017-2030).

　　The mother’s double pressure from physiology and psychology, the degree of family support and the atmosphere created by the whole society are all affecting the instinctive behavior of mother and baby. It needs the joint efforts of the whole society to give mothers one more reason to insist on breastfeeding, so that they can receive due respect and more care during breastfeeding.

　　The pain of "violent breast-feeding"

　　The words "blocking milk" and "breast-feeding" appear frequently in the lives of new mothers. However, some mothers don’t know that their past experience may be a "violent breast-feeding".

　　Alian (a pseudonym) is a novice mother. During lactation, she has breast swelling and caking. In order to breastfeed, she left home for the first time in the second month. However, she met an unprofessional breast nurse, which made her "hurt more".

　　Alian told CCTV reporter that when she first stepped into a dimly lit room, the breast nurse wearing a mask told her to lie down, and she didn’t talk much. She didn’t specifically communicate with her about her breast and psychological situation, nor did she ask her about the frequency and health of her baby’s breastfeeding. When she came up, she rubbed her breast lump with great force. "Her technique is very heavy. Three times of breast feeding made me feel terrible, which is more painful than giving birth to a child." Alian said.

　　After breast-feeding, Alian was very depressed. But when she came home and saw the baby in its infancy, she turned to strengthen her confidence in breastfeeding. However, is it so painful to pass milk? Yan Liu, a community breast-feeding consultant and an internationally certified lactation consultant (IBCLC), said that if you press hard and feel pain during breast-feeding, you can initially judge that it is violent breast-feeding. Breast tissue is very superficial and fragile, especially during lactation. Manual violent massage and kneading of the breast will damage the mammary duct, which will lead to more serious breast diseases.

　　"It doesn’t hurt when a real professional nurse passes milk." Alian later learned that professional breast nurses would first find out the direction of breast milk and understand the situation of breast milk, instead of blindly "violently breast-feeding". "Actually, the baby is the best ‘ Nurse ’ 。” Alian also suggested that mothers who are "painful and persistent" like her should let their babies breast-feed, find a professional and qualified breast-feeding teacher, and bravely say "no" if they encounter "violent breast-feeding".

　　When the truth is restored … …

　　In an extreme case, a novice mother handled a breast care package of 10,000 yuan in a maternal and child care store, and received breast massage service every day since the physiological breast increase. The staff who provided massage for her changed from different shopkeepers to the store manager step by step.

　　"Since we have a set meal for that store, we must wrap it up, just feed it … …” This is the attitude of the husband. In two weeks, the mother’s breasts became blue as pig liver and swollen as the size of a basketball. Finally, the mother went to the hospital and was diagnosed with multiple breast abscesses.

　　Blocking milk is just one of many problems that breastfeeding will encounter. When the truth is restored, what we see is artificially creating anxiety and weakening the breastfeeding instinct of mother and baby.

　　The common breast-feeding problems, such as physiological breast enlargement, milk deposition and mastitis, which can be effectively alleviated by improving the baby’s sucking and cold compress, have been used by merchants to make articles.

　　In addition, the breast milk substitutes we are familiar with are also the so-called "hardest hit" in the business of maternal and child services. Pi Xiaolin, director of the commodity service supervision department of the China Consumers Association, said that during the questionnaire survey, the China Consumers Association found that the cognitive bias of breast milk substitutes consumers was very serious, and pregnant mothers and lactating mothers were under greater pressure to publicize breast milk substitutes.

　　"When my mother was discharged from the hospital and returned to the community, most of the breastfeeding support she received was unnecessary or even harmful breast massage, or various breast milk substitutes propaganda, but no one could calm down and listen to her and her children’s needs." Yan Liu said that it is necessary to give professional evaluation and personalized nursing support.

　　In 2018, the World Health Organization proposed in the "Ten Measures for Successful Promotion of Breastfeeding" that when leaving the hospital, introduce community resources that can provide breastfeeding support to mothers; Work with the community to improve breastfeeding support services.

　　So how to effectively promote breastfeeding in the community? Yan Liu said that community breastfeeding support needs professional mother support groups, social workers or commercial organizations to assist mothers to receive prenatal breastfeeding education, to teach mothers to deal with common postpartum breastfeeding problems, to support mothers to discover and recognize their own and their children’s instincts, to help mothers find suitable referral channels and to give them enough psychological support and companionship.

　　According to a research on a mutual support group project for breastfeeding mothers in Michigan, USA, it was found that compared with mothers who did not receive support activities from mutual support groups, mothers who received support from mutual support groups could persist in breastfeeding for at least two weeks longer, and the rate of early lactation would be increased by 22%.

　　"Empowering" is not a slogan, but requires everyone’s real input. Yan Liu said that the staff of community breastfeeding support institutions need to have higher entry threshold and unified professional qualifications, and these institutions should be inspected and audited regularly. Approved institutions can be included in the list of community support organizations referred by hospitals for mothers after discharge, and local hospitals can recognize the evaluation opinions of these institutions before referring mothers. "However, such community breastfeeding support institutions are currently scarce in China."

　　The picture comes from the Internet.

　　Who knows that milk in a bottle is hard to drip?

　　In first-and second-tier cities, in order to ensure that babies eat the healthiest "food" without delaying their work, many mothers usually choose to "carry milk". Xiaoqian (a pseudonym) is one of the "suckling" mothers in Beijing. When Xiaoqian’s baby is four months old, she goes back to work. Feed the children before going to work every day, and then put on a "small bag" to go to work.

　　Xiaoqian’s company doesn’t have a maternal and child room, so every time she sucks milk, she has to go to the bathroom to suck it. Not only is it difficult to ensure hygiene there, but there are no related facilities. Xiaoqian can only buy a small refrigerator, ice packs and ice rows to store milk. Sometimes colleagues will jokingly say, "Yo! Give it to children ‘ Cooking ’ Go! " She just smiled and "enjoyed" the milking moment alone.

　　Xiaoqian milked once in the morning and afternoon. At first, sometimes she had to squeeze by hand because she didn’t have time or tools to clean and disinfect the milking equipment. "No one around her could understand the pain at that time." She said.

　　Every day, Xiaoqian needs to take the subway for half an hour and ride the tram for 20 minutes. Those days when she ran around with the sun "carrying milk" every day made Xiaoqian unforgettable. She said, "Who knows that milk in a bottle is hard?"

　　After half a year of exclusive breastfeeding, the baby began to gradually add complementary food, and then she calmed down. Seeing that the baby ate well during the day and grew healthily day by day, she felt that it was worthwhile to "suck the milk". In this way, she persisted for two years, with a total of more than 100,000 milliliters of "back milk".

　　According to the survey, nearly 30% of new mothers in China have joined the "back-nursing family", and the proportion of new mothers in Beijing has reached the highest, reaching 50%.

　　However, employers’ awareness of breastfeeding and the lack of nursing rooms still exist. Tang Fang, director of the postgraduate teaching and research section of the Law School of China Women’s University, believes that it is particularly important to extend maternity leave to six months, establish and increase breastfeeding incentive leave, and completely refine and implement the obligation of employers to establish nursing rooms.

　　Legislation to promote breastfeeding　

　　Breastfeeding needs the common concern of the whole society.

　　Some people may wonder whether legislation can promote breastfeeding. Lei Jianwei, a representative of Guangzhou Municipal People’s Congress, said that in fact, this is not mandatory for mothers to breastfeed, but to create a good environment for mothers, standardize public facilities, set up breastfeeding subsidies, etc., and provide them with more choices and support.

　　This year, Guangzhou is the first in China. Legislation to promote breastfeeding has achieved initial results, and it also reflects the characteristics of local legislation. In January 2019, 74 NPC deputies jointly submitted the "Proposal on Legislation to Promote Breastfeeding" at the Fourth Session of the 15th Guangzhou Municipal People’s Congress. In May, the Standing Committee of Guangzhou Municipal People’s Congress voted to pass relevant decisions, and the bill officially entered the legislative process. In June, the Social Construction Committee of Guangzhou Municipal People’s Congress began to review the draft articles, solicited opinions from many parties and conducted in-depth legislative research and scientific argumentation. On this basis, the Regulations on the Promotion of Breastfeeding in Guangzhou (Draft Revision Proposal) was formed. At the end of July, the "Draft Revision Proposal" passed the first trial, and the second trial is planned for September.

　　The "Proposal for Revision of the Draft" also stipulates the construction, popularization of science, scientific research and management of maternal and infant rooms, among which the Guangzhou Municipal Health Administration Department is the supervision and management department for breast-feeding promotion, the Guangzhou Municipal People’s Government provides the necessary funds for the construction, operation and management of breast milk banks, and the managers of breast milk banks give certain nutritional subsidies to donors to solve the problem of difficult operation of breast milk banks.

　　"The whole law hopes to form a breastfeeding support system with the participation of the whole society by mobilizing all resources and strength of government departments, medical institutions, employers, society and families." Lei Jianwei said that the most effective and influential way of policy advocacy is legislation. Breastfeeding legislation can have a lasting impact on relevant people in this field in Guangzhou.

　　More than half of breast milk is water, which is as important as water and is called "the source of life". Promoting breastfeeding is an important aspect of promoting children’s healthy growth, which requires the support of every mother and family, the advocacy of the government and the understanding and promotion of the whole society.

Security configuration is the focus of most consumers, and it may not be used very often, but it is necessary to have it just in case, and a more comprehensive configuration can often win more consumers’ love. For most people, it is only the beginning to mention cars from 4S shops, and the cost of car maintenance in the later period is the big deal. So what I said today can help us save some money in the future. Next, let’s see if its highlights can attract you with Xiaobian.

Let’s take a look at the appearance of Jetway X70S first. The front face of Jetway X70S looks very full, and it looks sporty with multiple nets. The headlights are concise and the details are exquisite. The car is equipped with LED daytime running lights, etc. Coming to the side of the car body, the size of the car body is 4749 mm * 1900 mm * 1720 mm. The car adopts domineering lines, and the side wall feels very simple. With large-sized thick-walled tires, the shape is quite simple. Looking back, the rear of the car echoes the front face from a distance, and the taillights give people a very sharp feeling. Together with the unique exhaust pipe, it is very full.

In terms of interior, the interior shape looks very stable and atmospheric, which meets the aesthetic standards of young people. The car looks very good outside the steering wheel, made of leather, and has a full and delicate grip. Let’s take a look at the central control, which is decorated with a 10.25-inch central control screen, which makes the interior design quite layered and looks very dynamic and lively. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and looks very stylish and simple. The car uses leather seats, which are wide and thick, and the overall comfort is good.

Jetway X70S is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 115KW and a maximum torque of 230N.m, which shows good power performance.

The car is equipped with rear wiper, traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, cruise control, intelligent key, etc. The configuration performance is passable and basically satisfactory.

The car introduced today is remarkable in terms of space, configuration and power, and home travel is also a good helper. If you have plans to buy a car, Xiao Bian thinks it can be included in the alternative list.

With many active and passive safety configurations, it has built an all-round solid shield for drivers and passengers. For example, pre-collision system, ESP body stability control system and other advanced technologies are readily available to drive acceleration slip regulation in rainy and snowy days. It can adjust the distribution in seconds, so that the tires can grip the ground tightly and the slippery roads are not afraid. Front and rear parking radar, no obstacles to hide, easy to get into position. ISOFIX child seat fixing device, exclusive bodyguard for baby! One-second installation, as steady as Mount Tai, with baby travel super peace of mind. Intelligent electronic anti-theft system, hidden positioning, remote monitoring, TPMS intelligent system, alarm immediately when air pressure is abnormal, puncture-proof, more fuel-efficient, and leave when you travel for a long time!

The proportion of the whole vehicle is 30%, and the proportion is as high as 84%, which is distributed in key positions such as the B-pillar, the center passage of the floor, the doorsill, the front foot, the rear seat cross beam, the top cover and the side wall, etc. The strength of the hot-formed steel plate by laser welding process is five times that of the ordinary high-strength steel plate, which is light in design, low in energy consumption, safer and more environmentally friendly, light at low speed, stable at high speed, and free from drifting, so as to grasp the state of the vehicle in real time and ensure the driving comfort and

Tengshi D9, an exciting luxury new energy MPV, is really the "leader" in the MPV market. Do you know that?/You know what? It has dominated the MPV luxury market in China for a long time, and it is a veritable "king" level! However, Tengshi D9 will not stop at the same place. Recently, it has undergone another "super evolution"-OTA upgrade! This upgrade, starting directly from the pain points of your daily car, has done a lot of practical "extra points" to let you experience an unprecedented sense of luxury travel.

For example, its new "sentry mode" and "clairvoyance" functions are simply the patron saint of car owners! Through remote real-time monitoring, your car is like an "iron man" guarded by 360 degrees, and you can feel at ease no matter where you are. Let’s talk about other 13 new functions and 10 optimization functions, such as adding a full-time wakeup-free function for the main driver, which can execute the vehicle control instructions without waking up, greatly improving the fluency and bringing a better new car experience; It also optimizes the intelligent voice wake-up reply language, increases the diversity of replies, and becomes a travel assistant who knows you better. Basically, every item is to make your car life more comfortable, smarter and safer.

Tengshi D9 has been constantly evolving, giving you an all-round MPV that can not only meet daily needs, but also bring super enjoyment. Whether it is a business reception or a family outing, Tengshi D9 can easily cope with it, bringing you a space and intelligent experience like a "luxury flat floor". This is the true choice for high-end travel!

A major revolutionary historical theme starring Hou Jingjian, Zhang Bo, Wang Weizhi and Xu Xiaosa, directed by Song YemingThe TV drama "Avenue Salary" will premiere on the main station CCTV’s prime time set tonight!

　　The whole play shows the course of the older generation of revolutionaries represented by Mao Zedong from 1931 to 1935 through investigation and deep thinking, creatively combining Marxism with the specific reality of the Chinese revolution, and exploring the path of the Chinese revolution.

　　The broadcast of the TV drama "Avenue Fuhuo" is of great significance for inheriting the red gene, continuing the red blood, and inspiring the majority of party members to not forget their original intentions, keep their mission in mind, and work hard to achieve the great rejuvenation of the Chinese nation.

Lock CCTV-1 prime time tonight

Stay tuned for "Avenue Fuhuo"!

　　It is said that good mountains and water produce good tea, which is the case in Wuyishan, Fujian.

　　Walking into Wuyishan Swallow Nest Ecological Tea Garden, it is full of green and fragrant tea. There are all kinds of birds and insects in a row of tea trees, just like a miniature ecological circle.

　　"We interplant soybeans in summer and rape in winter. After the rapeseed is finished, it is a good nitrogen fertilizer to bury the rapeseed. " "Compared with before, the taste of tea is sweeter and more fragrant, the foam resistance of tea is improved, and the quality rate of tea is increased by more than 20%."

　　The demonstration plot of Yanzichen Tea Garden adopts the rotation mode of "organic fertilizer+green manure". After the application of organic fertilizer in winter, rape is planted, and it is mowed and buried in the soil at the end of March. After the end of spring tea, soybean is interplanted in the border. While protecting the ecology, let the tea industry increase production and increase efficiency.

　　△ On March 22nd, 2021, General Secretary of the Supreme Leader visited Yanzike Ecological Tea Garden in Xingcun Town, Wuyishan City, Nanping, Fujian Province.

　　On March 22, 2021, General Secretary of the Supreme Leader, who was investigating in Fujian, came here to see the growth of spring tea and understand the development of local tea industry. The Supreme Leader stressed that it is necessary to do a good job in tea culture, tea industry and tea science and technology, adhere to the direction of green development, strengthen brand awareness, optimize the marketing and circulation environment, and lay a solid industrial foundation for rural revitalization.

　　△ Workers of Xianfan Tea Factory in Xingcun Town, Wuyishan are making Wuyi Rock Tea.

　　Rural revitalization is the only way to achieve common prosperity. Looking at the whole country, tea trees and tea gardens have broadened the channels for farmers to increase their income and become rich, paving a promising road to common prosperity.

　　Pingli County, Shaanxi Province, is located at the junction of Shaanxi, Hubei and Chongqing provinces. This is a tea town with a long history, which was one of the eight major tea areas in China as early as the Tang Dynasty.

　　On April 21, 2020, General Secretary of the Supreme Leader came to a tea garden in Jiangjiaping Village, the old county town of Pingli County. At the beginning of the spring rain, the general secretary walked up the steps along the muddy path and came to the tea farmers who were working in the tea garden.

　　△ On April 21st, 2020, General Secretary of the Supreme Leader visited the tea garden in Laoxian Town, Pingli County, Ankang City, Shaanxi Province.

　　On the high mountain, a ridge of tea trees is growing vigorously.

　　"The tea-picking season lasts for three months every year, and you can get more than 200 pieces in a fast day, and there are also hundreds of pieces. As you said, Lucid waters and lush mountains are invaluable assets! " Tea farmers showed the General Secretary the newly picked "Jin Yezi" in the bamboo basket.

　　"People don’t live up to the castle peak, and the castle peak will live up to people." The general secretary said happily, "I hope that the villagers will get rich because of tea and prosper because of tea, and get rid of poverty and run a well-off society!"

　　When leaving, General Secretary of the Supreme Leader turned around and said, "Your place is already changing, and it will become better in the future."

　　The tea garden visited by the General Secretary was founded in 1974 and is located on the hillside of the middle reaches of the Yellow River at an altitude of more than 600 meters. Here, the ecological environment is excellent, the daytime illumination is sufficient, the tea produced is pollution-free, and it has the rich tea fragrance of camellia.

　　△ Tea farmers in Pingli County introduce new tea knowledge in the live broadcast room.

　　"Live broadcast with goods, tea is popular. Before Qingming, the handmade fried tea at home sold for 1,100 yuan per catty. " Shen Xiaoyan is a young entrepreneur who has returned to her hometown. Her family has a 10-mu tea garden. Her parents pick and make tea, and she sells it online. There are 2,750 mu of tea gardens in Jiangjiaping Village, Pingli County, and 186 households in the village have become rich through tea.

　　Not only that, the tea in Jiangjiaping Village has also driven the surrounding rural workers. Chen Guiying, a villager who married from Jiangjiaping Village to Ma ‘anshan Village, takes the villagers to work in Jiangjiaping Tea Garden every spring, and can earn more than 100 yuan by picking tea every day before and after Qingming Festival.

　　△ Villagers in Jiangjiaping Village, the old county town of Pingli County are picking tea in the tea garden.

　　In 2022, the tea garden area in Pingli County was 250,000 mu, and the total tea industry was 17,000 tons, with an output value of 1.856 billion yuan. More than 100,000 people in the county are engaged in tea-related industries, which drives the per capita income of rural residents to increase by 3,584 yuan, accounting for 30.45% of the disposable income of farmers. Tea industry has become the first industry for rural revitalization in Pingli County, basically achieving the goal of "one acre of garden per capita and 10,000 yuan per household".

　　In response to the words of the general secretary, the lives of the villagers are getting better.

　　A leaf not only enriches the people, but also brings the hope of getting rich to a small mountain village far away from Qian Shan.

　　Tunshang Village, Pu ‘an County, Guizhou Province is located in the hinterland of Wumeng Mountain, with the highest elevation of over 1,800 meters and only half an acre of cultivated land per capita. The village has tried to develop industry on sloping land, but due to the limitation of natural environment and traffic conditions, it is difficult to produce high yield and sell crops. Villagers have gone out to work.

　　More than four years ago, Huangdu Village, Anji, Zhejiang Province donated the "Baiye No.1" poverty alleviation tea seedling in Tunshang Village, bringing hope of getting rich to the small mountain village. In 2022, tea trees officially ushered in the first harvest season.

　　△ Villagers fertilize tea seedlings in the "Baiye No.1" Thanksgiving Tea Garden in Tunshang Village, Pu ‘an County, Guizhou Province.

　　"The monthly income from working is two or three thousand yuan, which is much more than before!" Four years ago, Tan Huaai was a poverty-stricken household who set up a file in Tunshang Village, Sweet Potato Town, Pu ‘an County, Guizhou Province. The husband is in poor health and needs to be taken care of, and the two children are still at school. When the village proposed to develop a tea garden, Tan Huaai hesitated for a long time before transferring his 8 mu slope. "At that time, I was worried that the tea garden would not develop and eating would be a problem."

　　"The tea garden has driven us and 2020 people from 691 households in surrounding villages to increase their income. Since 2020, the income from working has exceeded 11 million yuan." Looking at the tea tree in Manshan, Konglingjin, secretary of the Party branch of Tunshang Village, introduced it. Taking the opportunity of receiving 2,000 mu of white tea seedlings, Puan County has developed the tea industry according to local conditions. Now, the total area of tea gardens has expanded to 183,000 mu, including 13,000 mu of "Baiye No.1", and the comprehensive annual output value of tea is nearly 1.7 billion yuan.

　　In Anji, Zhejiang Province, the planting area of white tea has exceeded 200,000 mu, with a total output value of more than 3.1 billion yuan, which has increased the per capita income of farmers in Anji County by more than 8,600 yuan, accounting for about 24% of the per capita disposable income of farmers. In 2021, the regional public brand value of Anji White Tea reached 4.517 billion yuan, and it was selected as one of the top ten in China for 12 consecutive years.

　　△ On April 9, 2003, the supreme leader comrade, then secretary of Zhejiang Provincial Party Committee, gave a high evaluation of Anji White Tea "a leaf is rich for the people" when investigating in Huangdu Village. A stone tablet engraved with the words "A leaf enriches the people" stands beside the 10,000-acre tea garden in Huangdu Village (photo taken on February 21).

　　In April, 2018, 20 party member from Huangdu Village wrote a letter to the Supreme Leader General Secretary, reporting the situation of growing white tea in the village and proposing to donate 15 million tea seedlings to help people in poverty-stricken areas get rid of poverty. The General Secretary of the Supreme Leader made important instructions to emphasize that "people who dig wells will not forget when they eat water, and the party’s grace will not be forgotten when they get rich", which is very well said. Strengthening the consciousness of thinking about the source of drinking water, not forgetting the party’s kindness, and carrying forward the spirit of sharing worries for the party and helping the rich first are of great significance for winning the battle against poverty.

　　△ Tourists take pictures in the coffee shop beside the 10,000-acre tea garden in Huangdu Village, Anji County, Zhejiang Province (photo taken on February 21).

　　Since then, Anji County has successively donated "Baiye No.1" tea seedlings to five counties in Pu ‘an, Yanhe, Leishan, Qingchuan, Sichuan and Guzhang, Hunan, and sent agricultural experts to stay in the station for a long time.

　　△ Qian Yirong (first from left), an agricultural technology expert in Anji County, Zhejiang Province, guides the staff in the "Thanksgiving Tea Garden" in Tunshang Village, Sweet Potato Town, Pu ‘an County, Guizhou Province.

　　The donated white tea has driven more than 6,600 local poor people out of poverty and increased their income, and all the 37 poverty-stricken villages have been lifted out of poverty. The white tea industry has continued to grow and become the leading industry for rural revitalization.

　　Tea not only allows Anji, Zhejiang Province to join hands closely with the people in three provinces and five counties in the central and western regions, but also becomes a pillar industry for rural revitalization in many places.

　　"The general secretary said that Liubao Tea is very famous! The general secretary also asked me if Liubao tea could be brewed and boiled. Is it better to keep it as long as possible? He also asked us if Shanping Village had its own tea brand, and told us to make our own brand and make the tea industry bigger and stronger. "

　　On October 26th, 2022, Zhu Xuelan, the representative of the 20th National Congress and secretary of the Party branch of Shanping Village, Liubao Town, Cangwu County, Wuzhou City, Guangxi Province, shared with you the face-to-face scene of his delegation in Guangxi.

　　△ On October 17, 2022, General Secretary of the Supreme Leader participated in the discussion of the party’s top 20 Guangxi delegations.

　　Liubao tea, which is famous for its "red, strong, old and mellow" and unique betel nut fragrance, is named after its place of origin, and the grand occasion of the "tea boat ancient road" has been talked about so far. Liubao tea, which has been passed down for thousands of years, has a set of high-standard production technology. However, the production process of each household in Shanping Village is not uniform, and the quality of tea is uneven.

　　Born in a "tea-making family", Zhu Xuelan was immersed in tea fragrance since she was a child. Looking at the tea trees in the village, she decided to disclose her tea-making skills at home.

　　"How can ancestral craftsmanship be passed on to outsiders?" When the idea was first put forward, it was opposed by her family, but Zhu Xuelan had her own insistence. "If the industry wants to develop, it is certainly not as good as the development of the group. Only by playing your own brand can you really do a good job in the industry."

　　The small bungalow where she cooked tea became a "classroom", and Zhu Xuelan set up a "tea garden lecture hall". People in Shanping Village and neighboring villages and towns all came here for advice. Nearly a thousand tea industry practitioners have mastered the traditional tea-making technology, and the tea fragrance of Liubao tea in the village has become more mellow.

　　Nowadays, the local area explores the mode of "tea+health+tourism" and actively builds Liubao tea industry (core) demonstration area and "national characteristic town". The annual per capita income of villagers exceeds 20,000 yuan, and the annual output value of Liubao tea core producing area is about 1 billion yuan.

　　Zhu Xuelan said happily: "More than ten years ago, my daughter-in-law came to my house and walked for more than four hours on the mountain road. She wanted to go back to her family without entering the door. Today’s Shanping Village, not only local girls don’t want to leave, but also foreign girls want to marry, and many foreign village boys also want to be door-to-door sons-in-law! "

　　△ Zhu Xuelan (second from right) leads the villagers to pick tea.

　　A leaf, a total of rich.

　　Getting rich "Jin Yezi" has become an industry that drives one villager to get rid of poverty and become rich, and continues to exert its strength and support hope in rural revitalization.

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Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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Pentium and Hongqi are closely related. They are both brands of China FAW, and Pentium is a sub-brand of Hongqi.FAW, as a leading automobile manufacturer in China, was formerly known as FAW Factory. Pentium brand was founded on May 18th, 2006, mainly producing SUVs and cars. On October 17th, 2018, FAW released the brand strategy of "New Pentium" and officially launched the new LOGO "Window of the World" and the brand-new English logo "Best".

The product line of Pentium brand is very rich, including FAW Pentium T55, Pentium T77, FAW Pentium T99, Pentium T33, pentium X40, Pentium T55, Pentium T55 Beef Bun Edition, FAW Pentium B70 and other models.

Hongqi, on the other hand, is an automobile brand directly operated by China FAW Group. Its products are divided into four series: L series, S series, H series and Q series. Among them, L series mainly locates high-end commercial vehicles, such as Hongqi L5. As the only E-class sedan in China, L series has served international conferences many times. H series is geared to the mass market, with cars and SUV models; S series introduced a pure electric concept sports car Red Flag S9; Q series focuses on commercial MPV models.

From the above introduction, it can be clearly seen that,Pentium and Hongqi are not only brands of China FAW Group, but also Pentium, as a sub-brand of Hongqi, has a close relationship with Hongqi.

China Consumer News Tianjin News(Reporter)Wu bofeng) On September 19th, the Automobile Evaluation Management Center of China Automobile Center (Hereinafter referred to as China Automobile Evaluation.The second media conference in 2024 was held in Tianjin. The latest evaluation results of China Intelligent Networked Vehicle Technical Specification C-ICAP and China Green Vehicle Evaluation Specification C-GCAP, as well as the recommended list of medium and large new energy cars in the first issue of CCRT Car Selection Guide, were announced at this conference.

In order to achieve a comprehensive evaluation of intelligent networked vehicles, C-ICAP technical regulations cover assisted driving, automatic driving, smart cockpit and information security. C-ICAP (version 1.1) mainly evaluates the auxiliary driving unit and the intelligent cockpit unit. In the driver assistance unit, the driving assistance items include basic driving assistance (mandatory item) and pilot driving assistance (additional item), and the parking assistance items include basic parking assistance (mandatory item) and memory parking assistance (additional item). The initial star rating of the auxiliary driving unit is determined by the score rate of required items. For vehicles with 4-star required items, if the score rate of additional items exceeds 85%, the final star rating can be increased by "☆". In the smart cockpit unit, professional evaluation is mainly carried out around three dimensions: intelligent interaction, intelligent escort and intelligent service in the car cockpit.

The evaluation results of six models were released, namely, Datong G90, Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7. According to C-ICAP (version 1.1), Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7 won "5 stars+"for driving assistance, Deep Blue SL03, Wenjie M9 and Zhijie S7 for parking assistance, and Tengshi N7, Wenjie M9 and Zhijie S7 for smart cockpit.

So far, C-ICAP (version 1.1) has released the evaluation results of 12 models. The implementation of C-ICAP (version 1.1) has played an important role in promoting the development of intelligent networked automobile industry. On the one hand, it provides experience for the implementation of relevant policies and standards, and serves the government industry management; On the other hand, it guides the development of enterprise intelligent networking technology and promotes the improvement of product performance. At the same time, the comprehensive and rich evaluation results also provide professional reference for consumers to choose cars, promote users to form rational cognition and guide scientific consumption.

In the low-carbon evaluation of C-GCAP, the evaluation results of eight models were released, namely, Datong G90, Tucki X9, eπ007, Extremely Fox Alfa T5, Volvo EX30, Hechuang V09, Weipai Gaoshan and Zhijie S7. According to C-GCAP (Trial Edition), the green performance of vehicle health, energy efficiency and low carbon were tested and evaluated, and the star ratings were evaluated respectively.

The evaluation results show that seven models, such as Tucki X9 and eπ007, received five-star evaluation for their health, six models, such as Chase G90 and Extremely Fox Alfa T5, received five-star evaluation for their energy efficiency, and seven models, such as Volvo EX30 and Zhijie S7, received five-star evaluation for their low carbon.

At the press conference, China Automobile Assessment also released "Insight into the Current Situation of Automobile Assisted Driving in China in 2024", which systematically summarized the application status of automobile assisted driving technology in China from the authoritative perspective of professional automobile assessment, and made in-depth interpretation and forward-looking analysis of various key development indicators.

Following the brand rejuvenation and upgrading of CCRT at the first media conference in the first half of the year, China Automobile Evaluation made new moves and released the first recommendation list of CCRT Car Selection Guide. The medium-sized and large-sized new energy car market is the first market segment investigated after the implementation of the new CCRT. Based on the sales volume and heat of the models in the market, 26 models were selected by China Automobile Evaluation. After consumer insight and user research, 9 recommended models were finally determined to be included in the first official consumption guide product "CCRT Car Selection Guide".

With the formal implementation of the 2024 edition of C-NCAP, C-ICAP and C-GCAP, the assessment of automobile safety, green and intelligence has reached a new level. At the same time, CCRT has been transformed and upgraded, which is closer to consumers. China Automobile Evaluation will actively play the role of professional automobile evaluation institutions and continue to push the automobile industry forward to the profound changes of great safety, intelligence and green. At the same time, we continue to pay attention to the characteristics of road traffic in China and consumers’ demand for car selection. Through independent, fair, professional and open testing and evaluation, we will be a good consultant for consumers to choose cars and promote the improvement of car quality and the application of new technologies.