documentary

Quest for Guiyang

Premiere time: March 25th.

Broadcasting platforms: Tencent Video and Guizhou Satellite TV.

Producer: Propaganda Department of Guiyang Municipal Committee of CPC, Daolai Media.

The third work of Daolai Media’s "Xunwei" series. "Exploring Guiyang" takes authentic food as a thread, revolves around the three dimensions of "mountain", "water" and "city", and presents the relationship between food and humanity, history and style with a beautiful and pyrotechnic lens. Since the launch of the program, it has caused widespread discussion. Tencent’s video heat value is 6178, and Douban score is 8.3.

Next meal Jianghu 2

Premiere time: July 28th.

Broadcast platform: iQiyi

Producers: iQiyi, Luming Literature Film, Qujiang Film, Meilin Culture, Fantasy Country.

The series "Going to the Jianghu" is the key IP of the iQiyi food documentary track, and iQiyi’s "Qingchuang Documentary" plan was selected as the first project. The film links "Jianghu" with food and diners, taking the city as the container and vivid characters as the carrier, showing the food culture with regional characteristics. This season, we will continue our previous "Jianghu" temperament and continue to look for the most authentic food with fireworks in eight cities.

Hunan cuisine with proud peppers 2

Premiere time: September 19th.

Broadcasting platforms: Hunan Satellite TV and Mango TV.

Producer: Hunan Satellite TV, Time Huaying

Taking Hunan as the origin, from taste to Taoism, food reflects Hunan’s food culture and customs. According to the 2021 Annual Audience Analysis Report of the State Administration of Radio and Television, Hunan Cuisine of Aojiao ranked second in the first quarter in the annual audience rating of prime-time documentaries. In the second season, we will continue to focus on the tradition of Huxiang cuisine, which is based on time and place, and show the wisdom of chefs in the countryside between cities and the thousands of years of dietary customs in Huxiang.

Jianghu restaurant 3

First broadcast time: November 2.

Broadcast platform: Youku

Producer: Youku

Documentary series of high-reputation food. As its name suggests, the program is full of Jianghu atmosphere and towniness, and tells a generation of "Jianghu chefs" or ordinary or legendary life stories in the streets with young and interesting language. This season continues the exploration of authentic Jianghu cuisine in the first two seasons, focusing on the presentation of "spicy taste". By excavating spicy food hidden in the streets, the unique charm of six spicy food cities is displayed.

Breakfast China 4

Premiere time: November 7th.

Broadcasting platforms: Tencent Video, Southeast Satellite TV and Strait Satellite TV.

Producers: Tencent Video, Southeast Satellite TV and Strait Satellite TV.

Breakfast China has aired 100 episodes since 2019. The scores of douban in the first three seasons were 8.0, 8.7 and 8.8. This season continues the three characteristics of "fireworks", "fun" and "healing" in the first three seasons, and continues to take root in the streets and lanes of the city, looking for the simple people who like local food and make food, and recording the work and life of the people with the lens, as well as the smiles that bloom because of tasting delicious food.

Flavor World 4 Grain Planet

First broadcast time: November 24th.

Broadcast platform: Tencent video

Producer: Daolai Media, Penguin Film and Television.

The well-known food documentary IP "Flavor World" has gained a good reputation in the first three seasons, with douban scores of 9.0, 9.0 and 8.4. The fourth season focuses on cereals, excavating and displaying the map of world food, and reflecting the unique side of the world’s food wisdom and Chinese’s personality from the food.

variety; shows

"punch in! Chihuo Tuan 2

Theme: outdoor food fun experience reality show

Premiere time: July 30th.

Broadcasting platforms: Dragon TV, Mango TV and Mi Gu Video.

Producers: Dragon TV, Happy Media and Chengdu Wenlv.

Starting from food, we can appreciate the eating habits and customs of different cities during our travel. Food combines guest interpretation and game interaction to show the profoundness of Chinese traditional culture. The form of "browsing and eating"+companion attribute makes the program show a natural intimacy, and the douban score is 8.2.

"Eating" for 18,000 Li "

Subject: Real-life reasoning, food exploration reality show

Premiere time: August 5.

Broadcasting platforms: Zhejiang Satellite TV, iQiyi, BesTV and China Blue TV.

Producer: Zhejiang Satellite TV, Fun New Media.

Through the way of star punching experience, on-the-spot story visit and real-life reasoning exploration, the contemporary rural development picture is vividly displayed, so that the audience can feel the positive style of people pursuing a better life while enjoying the delicious food and beautiful scenery. The program Douban scored 8.4.

How about going to your house for dinner 2

Subject: Documentary program of hometown humanistic plot

Premiere time: August 25th.

Broadcast platform: bilibili

Producer: Li Li Li

The program focuses on "Family Banquet, Family and Hometown Stories", and guests invite friends to start a "home-cooked food trip" with the theme of "going home for dinner", recording the friendship of young people, recalling unforgettable growth experiences and telling different forms of family stories. In the second season, apart from bilibili UP, there are also representatives from all walks of life, such as actor King-Tan Yuen, young director Liu Xunzi Mo, policeman Art and Yunnan forest fireman.

Warm hot pot

Subject: Hot pot food emotional reality show

First broadcast time: October 9.

Broadcasting platforms: Beijing Satellite TV and Mi Gu Video.

Producer: Beijing Radio and Television Station

Warm Hot Pot takes hot pot as the carrier to convey the emotional link between people and between people and cities. The program invited Zhang Guoli, Victor Ma and others to form a "Warm Hot Pot Group" to look for people with stories in the city and "save a seat" for them to witness the gathering moment of the clients and convey the true feelings in the world.

A Millennium

Subject: Food Culture Exploration Program

First broadcast time: October 28th.

Broadcast platform: CCTV-3 variety channel

Producer: Art Program Center of Central Radio and Television General Station

Created by the "National Treasure" team, with the framework of "drama+history+food", it deeply excavates various historical delicacies. From the exploration and tasting of dishes and the creation and deduction of a drama, we can feel the profound historical accumulation behind food and appreciate the profoundness of Chinese food culture.

Who is the top chef

Theme: culinary competitive variety.

Premiere time: November 4th.

Broadcast platform: Zhejiang Satellite TV

Producer: Zhejiang Satellite TV and Zhongcheng.

By exploring hometown cuisine, regional cuisine and local ingredients, the hometown shows the differences of characters, and comprehensively examines the players’ abilities of innovation, application, learning and perception in a "multi-dimensional, short-term and strict standard" manner, and restores the signature dishes of the industry benchmark. The 48 contestants have diverse identities, including restaurant managers, star-rated hotel chefs, food bloggers, and even "slash youth" from music, advertising, e-sports and other fields.

serials

On the tip of the tongueHeartbeat

Theme: Youth City

Premiere time: January 13th.

Broadcasting platforms: Zhejiang Satellite TV, Tencent Video, iQiyi, Youku.

Producer: Haohan Entertainment

The story revolves around Jiang Qianfan, a legendary chef in the food industry, and Lin Kesong, a positive energy girl with amazing taste, and tells the challenging road of the two aiming at winning the cooking competition. When the play was broadcast in China, it was launched overseas simultaneously. On the first broadcast day, "Heartbeat on the Tip of the Tongue" was rated 9 points on Mydramalist, an Asian drama rating website.

Shangshi

Theme: costume inspirational food drama

Premiere time: February 22nd.

Broadcast platform: Mango TV

Producers: Mango TV, Entertainment Film and Television, Zhihe Film and Television.

"Story of Yanxi Palace" and "My temples are not red with begonia" were created by the original crew. After three days of broadcasting, the broadcast volume of Skynet broke 200 million. After the drama, the Palace Food Bureau is the background, which shows the pursuit of Chinese food skills by Yao Ziling and others, traces back to the feast fashion and conveys the characteristic flavor. Behind the food, see the history and culture, and see the traditional etiquette.

Treasures and delicacies

Theme: costume food drama

Premiere time: April 7th.

Broadcast platform: bilibili

Producer: Entertainment Film and Television, Bili Bili

"Delicious Story" tells the story of chef Ling Xiaoxiao’s determination to be the best chef in the world since childhood. When she grows up, she enters the palace, meets Prince Zhu Shoukui, and gains love and growth. The drama integrates costume, food and light comedy, and opens the mode of "Dinner Drama". Bilibili has over 200 million broadcasts and 802,000 barrage. Disney+ has purchased the overseas copyright of the play.

short video

Spicy dezi

Fans: 38.562 million in Tik Tok and 9.49 million in Aauto Quicker.

Positioning: Food production based on Northeast home cooking.

The video style is simple and realistic, and the food course is simple and practical, which can be reproduced at home. Spicy Dezi has won the titles of "2019 Shake Incentity Popular Talent" and Youku "Public Ambassador for Helping the Poor and Helping Agriculture".

Mutton cuisine

Fans: 10.151 million in bilibili and 6.827 million in Tik Tok.

Positioning: food production and sharing

The "New Wall Knots Sheep" in the gourmet area is a rhyming maniac in the culinary world. "With the most rigorous real materials and the most flavorful rhyme", the copywriting skills are profound, which also gains a large number of fans. In 2019, 2020 and 2021, it was selected as "Top 100 UP Owners of the Year" in bilibili.

Yanjie gourmet (Chengma)

Fans: 10.769 million (Aauto Quicker) and 8.143 million (Tik Tok)

Positioning: home-cooked food production

Dressed in household clothes, the cooking process of household food is restored with household kitchen utensils, and the engraving is high. The video content is full of human fireworks.

Special planning | Layout expansion type Multi-food film and television content is advanced again

Layout expansion type, diversified food, film and television content, and then advanced

Domestic food film and television content "fragrance" overseas

The development path is very different. A brief analysis of foreign food film and television content

Domestic food film and television content worthy of attention in 2022

Overseas food and television content worthy of attention in 2022

Photo: Douban, program official micro

Please send the submission to the email address:

zongyiweekly@163.com

　Please see the micro store for purchase.

Special feature of 1905 film network "Today is a day of celebration! "Feng Shen" has finally reached 2.5 billion! "September 2, withThe first part of feng ShenBox office exceeded 2.5 billion, actorsThis sandFulfilling the promise has brought fans a long-awaited "meatball head" tutorial.

At the same time, Yu Shi, Hou Wenyuan, Yang Le, Huang Xiyan, Shan Jingyao, Pengyi Han and other leading actors are not to be outdone, and they have brought "unique skills" such as dancing, showing muscles, playing Tai Chi, chasing pigs and washing their hair upside down. The Eight Immortals crossed the sea and showed their magical powers.

When the movie box office achieved good results, it was a routine operation for the founders to give back benefits to fans.However, unlike the previous materials and photos, the first part of "Feng Shen""Put all your eggs in one basket", "Learn from Dad" and "Disappearing She"Wait for a fewsummermovie seasonThe film has reached a new height in the "fancy whole life", which can be said that there is no maximum volume, only more volume.

The first part of feng Shen

The first part of Feng Shen let the audience know a group of new actors with both value and strength in one breath.In order to repay the support of the "tap water", the founders launched the welfare without ambiguity and kept their word.

Huang Xiyan, Naernasi, Shan Jingyao and others all chose to make sports videos at the time of 2.5 billion yuan, from swimming, iron throwing and boxing to Tai Ji Chuan, which fully demonstrated the fruitful results of Fengshen Training Camp.

As a "roadshow victim", Yang Le, who plays Boyikao, also made good on his promise at the time of 2.5 billion, and released photos of abdominal muscles. Eight abdominal muscles are clearly visible, and the image of "Hamburg" is also displayed on the face P, and the terrier is played by himself.

Chen Muchi, Li Yunrui and Hou Wenyuan are more open-minded. When it broke 2 billion yuan, Chen Muchi and Li Yunrui brought God of Wealth shorts dance and down jacket women’s group dance respectively, and the picture was very magical.Even Chen Muchi himself commented: "Three days off the net" and "a person’s life will soon pass".

Hou Wenyuan chose to reproduce the "black history" — — The dance of "Subject 1" will carry out the "collapse of human setup" to the end.

If the above is just a routine operation, then the next few can be said to have taken out the housekeeping skills. Xia YuAt the time of 2 billion, an antique trick was displayed, and two small fish were conjured out of thin air, which was very suitable for Shen Gongbao people.

Yu Shi brought a difficult "dragon sucking water" and a brain-opening "chasing pigs" at 2 billion and 2.5 billion respectively.

To say that the most difficult factor is Lei Zhenzi Pengyi Han’s one-handed handstand shampoo, which shows the super arm strength that ordinary people can’t reach.

Wu Ershan, the director, is the most realistic. First, he released a "proton group" muscle photo, and then officially announced that he would launch a variety show of proton training camp, which is expected to meet the audience as a "welfare" at the box office of 2.6 billion yuan.

Put all your eggs in one basket

The first part of "Feng Shen" is in full swing, and another summer explosion "Put all your eggs in one basket" is also not to be outdone. It is full of fancy, singing and dancing, and it is full of network feeling.

Starring LAY turned into Aladdin’s magic lamp, and gave his fans everything they wanted, from "Little Bear Dance" and "Dinosaurs Against Wolves" to singing the theme song "Thousands of Money Are Gone" with fans, which was a perfect score.

Gina also danced the bear dance regardless of the image. The netizen commented: "I can see that today is a big joy, not Anna."

Zhou Ye and Wang Dalu brought a song "Listen to Mom" (gambling-forbidden version) to the audience and also to Atian in the play.

Sun Yang, who has played a lot of fans, finally brought a Cantonese song at the box office of 3 billion yuan, and made an appointment with fans to "advance to 4 billion yuan"!

Learn from dad

Breaking 500 million yuan of "Learning Dad" can be called the "little dark horse" of the summer file, and the celebration methods of several starring roles are also quite grounded. Bo HuangKeep your promise and jump up the upgrade.Dragon fist, join the snake dance, bobby jump and other fat burning actions, very hard.

Wan Qian brought a piano version of "Up in the Cloud", with guitar and kazudi singing in concert with literature and art, full of fairy tales.

NI YAN, who plays the owner of the group of chickens and dolls, "chicken" herself outside the play, bringing "Liu Zhenzhen’s piano debut". User comments: I don’t have enough skills, and I sincerely come together, as if I saw myself practicing the piano.

Lost in the Stars

No more sincere than the involution is "She Disappeared". Although there are not many special benefits, it is also full of sincerity. NiNiWhen I broke 3 billion, I took 30 selfies in one breath, and compared the gestures of 1 to 30 with my hands, which is called sunbathing the ceiling.

Zhu Yilong carefully prepared the piano version of "Cage", thanking the fans and audience for their support all the way. The Weibo broadcast volume of a single video has exceeded 22 million.

The last summer movie set a new record with a box office of 20.6 billion yuan, which is inseparable from the strong support of China audience.

The fancy animation of the film’s main creators not only shows their other side, but also responds to the voice of netizens, which often plays a good marketing and communication effect in the short video era.

But in the final analysis, these are the icing on the cake after all. Only by taking good pictures and becoming explosions can we have the opportunity to do business in a variety of ways.

Who impressed you the most about the above films? What kind of heavy benefits do you want to see next?

　　Moral education curriculum is the most important carrier of moral education in primary schools. Reviewing the changes of moral education curriculum in primary schools since the founding of New China 70 years ago, and summarizing the experience of moral education curriculum construction will help to better implement the fundamental task of cultivating people by virtue and cultivate socialist builders and successors.

　　Four stages of the development of moral education curriculum in primary schools and their characteristics of the times

　　Before the reform and opening up — —

　　There is no unified moral education curriculum.

　　In March, 1952, the Ministry of Education promulgated the Provisional Regulations for Primary Schools (Draft), pointing out that primary education should "give children a comprehensive basic education", in which the purpose of moral education is to make children have good qualities such as patriotism, national morality, honesty, courage, unity, mutual assistance and discipline, and the main content is the "five loves" education of loving the motherland, people, labor, science and public property. In 1953, the State Council issued the Instruction on Rectifying and Improving Primary School Education, and primary school moral education began to emphasize the education of daily behavior norms. The first primary code, published in 1955, put forward specific requirements for the daily behavior norms of primary school students. Generally speaking, from the founding of New China to 1956, moral education in primary schools focused on the cultivation of moral quality and behavior habits, which was more in line with children’s characteristics. However, with the expansion of the "anti-Rightist" struggle in 1957, this situation has undergone great changes.

　　In April 1958, the Central Committee of the Communist Party of China held a national conference on education. The meeting pointed out that education is a tool of class struggle and should serve politics and production. In September of the same year, the Instructions of the Central Committee of the Communist Party of China and the State Council on Education clearly stated that "the Party’s educational policy is that education serves the politics of the proletariat and combines education with productive labor". Since then, moral education courses have shifted from paying attention to moral education to political education. Jiangsu, Zhejiang and other places took the lead in setting up political courses in primary schools, and then gradually expanded to most parts of the country. At the same time, the Ministry of Education requires primary schools to add a class meeting every week to educate students on current affairs and politics, and the political tendency of moral education in primary schools begins. During the ten-year "Cultural Revolution" that began in 1966, the normal school education order was destroyed and school moral education was completely politicized.

　　Reform and opening up to the end of the 20th century — —

　　From political lessons to ideological and moral lessons

　　Before the reform and opening up, there was no unified national curriculum for moral education in primary schools. In 1978, the Ministry of Education promulgated the "Trial Draft of Full-time Ten-year Primary and Secondary School Teaching Plan", which stipulated that politics classes should be offered in the fourth and fifth grades of primary schools, with two class hours per week, mainly to carry out preliminary communist ideological education and necessary political knowledge education. The unified political course has not changed the political tendency of moral education in primary schools, but it was abolished in 1981, so it can be regarded as a transition. However, it is the first time in New China to explicitly set up a political course in the teaching plan, which is of great institutional significance for moral education to get on the right track.

　　From April 22 to May 7, 1979, the Ministry of Education held a national symposium on ideological and political education in primary and secondary schools. After the symposium, the Minutes of the National Symposium on Ideological and Political Education in Primary and Secondary Schools were issued, which criticized the formalism and adult practices in moral education and pointed out that "the ideological and political work of primary and secondary school students must proceed from reality, pay attention to the age characteristics of teenagers, be targeted and stress practical results". This has played a positive role in correcting the politicization and adult tendency of primary school political lessons. In March 1981, the Ministry of Education promulgated the "Full-time Five-year Primary School Teaching Plan (Revised Draft)". In the "Explanation on Revising the Teaching Plan of Full-time Five-year Primary School", it is pointed out in particular: "At present, the political lessons in the fourth and fifth grades are divorced from the students’ ideological reality, and the effect is not good. According to the spirit of adhering to the Four Cardinal Principles and strengthening ideological education for young people, the current political class will be changed into an ideological and moral class, with one class hour per week for grades one to five. " From the primary school political lesson in 1978 to the primary school ideological and moral lesson in 1981, this important change has effectively corrected the tendency of politicization and adulthood of primary school moral education, and turned primary school moral education into cultivating students’ moral quality.

　　In 1982, the Ministry of Education promulgated the "Teaching Outline of Ideological and Moral Courses for Full-time Five-year Primary Schools (Trial Draft)", stating that the purpose of ideological and moral courses for primary school students is to "make primary school students initially have communist moral quality and good behavior habits, and aspire to be workers with ideals, morality, culture and discipline, so as to lay an ideological foundation for training them to be successors of the proletarian cause". Around this goal, the ideological and moral course takes "five loves" (love the motherland, love the people, love labor, love science and love socialism) as its basic content, and combines with the implementation of primary code to educate primary school students on the moral quality and behavior norms that citizens in socialist countries should have, and strives to arrange the teaching content reasonably according to the age characteristics of primary school students. This is the first time that New China has systematically and scientifically constructed the content system of moral education courses in primary schools. Later, according to the requirements of social development and the needs of the situation, the syllabus of ideological and moral course in primary schools (1986), the syllabus of ideological and moral course in full-time primary schools with nine-year compulsory education (preliminary draft) (1990) and the syllabus of ideological and moral course in full-time primary schools with nine-year compulsory education (for trial implementation) (1992) were promulgated successively. Through the continuous revision of the syllabus, the content of ideological and moral course is more in line with the age characteristics of primary school students, and it is more moral enlightenment and life-oriented for primary school students.

　　In 1994, "Several Opinions of the Central Committee of the Communist Party of China on Further Strengthening and Improving Moral Education in Schools" was promulgated, pointing out that the moral education system in schools should be planned as a whole. To implement this opinion, in 1997, the State Education Commission issued "Curriculum Standards for Ideological and Moral Courses in Primary Schools and Junior High Schools in Nine-year Compulsory Education (Trial)", which is the first time to replace the syllabus with curriculum standards, and to determine the teaching objectives and requirements of moral education courses in primary schools and junior high schools as a whole, plan the teaching content system of ideological and moral courses in primary schools and junior high schools, and complete the task of integrating ideological and moral courses in primary schools with junior high schools.

　　Compared with the previous syllabus, the curriculum standard of primary school ideological and moral course in 1997 emphasized the cultivation of good moral quality and civilized behavior habits, and highlighted the foundation and extensiveness of moral education. In the form, it emphasizes the hierarchy, stage, continuity, step by step and spiral rise of teaching.

　　New Curriculum Reform in the 21st Century — —

　　Offering courses on morality and life, morality and society in stages.

　　In 2000, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Strengthening and Improving Moral Education in Primary and Secondary Schools to Adapt to the New Situation, proposing that we should proceed from reality, thoroughly study the current ideological and moral characteristics of students, revise the curriculum standards of ideological and moral courses in primary schools and ideological and political courses in middle schools, further reform and improve the teaching content, and strive to build a moral education curriculum system in primary and secondary schools to meet the needs of development in the 21st century. According to this opinion, the Ministry of Education made necessary revisions to the curriculum standards of ideological and moral education in 1997, and in 2001, it promulgated the Curriculum Standards of Ideological and Moral Education in Primary Schools and Ideological and Political Education in Junior High Schools for Nine-year Compulsory Education (Revised). However, with the start of the new curriculum reform in 2001, the ideological and moral course has been changed into moral and life, moral and society, with new curriculum standards. In 2001, the curriculum standards of ideological and moral education in primary schools only played a transitional role.

　　In June 2001, the Ministry of Education promulgated the Outline of Basic Education Curriculum Reform (Trial). The "Outline" proposes "to set up a nine-year compulsory education curriculum as a whole". In primary school, comprehensive courses are the main courses, and morality and life are offered in lower grades, while morality and society are offered in middle and high grades. In 2002, the Ministry of Education officially promulgated the Curriculum Standards of Morality and Life in Full-time Compulsory Education (experimental draft) and the Curriculum Standards of Morality and Society in Full-time Compulsory Education (experimental draft).

　　From ideological and moral course to moral and life, moral and society, these two course standards and ideological and moral course standards have changed greatly in course nature and design ideas. The changed course name emphasizes activity and comprehensiveness more, which is more suitable for the characteristics of primary school students in low and middle grades. Moral and life curriculum is connected with kindergarten curriculum, which is an active comprehensive curriculum based on children’s life and aimed at cultivating children with good moral character, willingness to explore and love life. It is designed according to three axes: children and self, children and society, and children and nature. Morality and Society course is a comprehensive course based on children’s social life and promoting students’ good moral character formation and social development. It focuses on children’s social life, from individual, family, school to community, hometown, motherland and the world, and forms six modules, such as "I am growing", "I am with my family", "I am with my school", "I am Chinese" and "approaching the world". In 2011, the state promulgated the curriculum standards of Morality and Life, Morality and Society (2011 edition), which kept pace with the times in content and reflected the requirements of the times. At this stage, the management of teaching materials is "one syllabus and many books", which is examined and approved by the textbook review Committee of primary and secondary schools of the Ministry of Education.Multiple sets of teaching materials are selected for use at the same time.

　　Entering a new era — —

　　Use the unified textbook "Morality and Rule of Law"

　　On October 23, 2014, the Fourth Plenary Session of the 18th CPC Central Committee adopted the Decision of the Central Committee of the Communist Party of China on Several Major Issues Concerning Comprehensively Advancing the Rule of Law, which proposed that the rule of law education should be integrated into the national education system, and the rule of law knowledge courses should be set up in primary and secondary schools. To implement this Decision, in June, 2016, the Ministry of Education, the Ministry of Justice and the National Law Popularization Office jointly issued the Outline of Youth’s Legal Education, requiring timely and corresponding revision of moral education curriculum standards in primary and secondary schools to complete the teaching content required by the outline. Starting from the fall semester of 2016, the state has changed Morality and Life, Morality and Society in primary schools and Ideology and Morality in junior high schools into Morality and Rule of Law, and set up special books on the rule of law in the second volume of grade six and the first volume of grade eight.

　　On the one hand, the compilation of the textbook Morality and Rule of Law for primary schools is based on the curriculum standards of Morality and Life, Morality and Society and the Outline of Education for Teenagers under the Rule of Law; on the other hand, it is based on the fundamental task of cultivating people in the new era, highlighting the guidance of socialist core values, and strengthening the education of Chinese excellent traditional culture, revolutionary culture, rule of law, national sovereignty awareness and national unity. "Morality and Rule of Law" is compiled by the Ministry of Education, with "one syllabus and one book", reviewed by the National Textbook Committee and used nationwide. Since 2017, the unified textbooks have been used in the first and seventh grades, in the second and eighth grades in 2018, and in the autumn of 2019, all grades will be fully covered. In January 2019, the Ministry of Education initiated the revision of the curriculum standards for compulsory education, and the curriculum standards for Morality and Rule of Law are currently being formulated.

　　Future-oriented,Constructing the overall moral education curriculum suitable for children

　　Since the founding of New China 70 years ago, moral education courses in primary schools have grown from scratch, from political lessons to ideological and moral lessons, from ideological and moral lessons to morality and life, morality and society, and then to morality and rule of law in the new era. The course has both a changing side and a constant side. What remains unchanged is the initial intention of moral education curriculum — — To cultivate all-round socialist builders and successors, the contents and organizational forms of moral education have changed, such as from a single political education to paying attention to moral education and then to both morality and law, from instilling political dogma to constructing children’s moral life, from meeting the requirements of society to meeting the common needs of social development and individual development, from "one program with many books", choosing to use one program with one book, and using it in a unified way.

　　Looking forward to the new era, the development of moral education curriculum in primary schools should achieve four points: first, put the moral education curriculum in primary schools into the overall framework of "the integration of moral education in colleges, middle schools and primary schools" and design the moral education curriculum in primary schools step by step and spirally. Second, take children as the center, construct children’s moral life, including children’s communication life with themselves, others, society, country and the world, transcend individuals and realize the integration of individuals and society. Third, construct the content system of "Great Moral Education" course. Moral education is not only a political course, but also an ideological and moral course. It is a "grand moral education" that includes ideological and political education, moral education, rule of law education, psychological education and traditional culture education. The content of moral education not only has a stable side, but also keeps pace with the times and embodies the times. Fourth, highlight the national will of moral education curriculum. General Secretary of the Supreme Leader pointed out: "Ideological and political course is the key course to implement the fundamental task of Lide Shuren." In the new era, we must adhere to the Party’s overall leadership over the construction of ideological and political courses, make unremitting efforts to cultivate people with Socialism with Chinese characteristics Thought, the supreme leader of the new era, strive to cultivate new people of the times who are responsible for national rejuvenation, and cultivate socialist builders and successors who are fully developed morally, intellectually, physically and artistically.

　　(The author is distinguished professor, director of the Institute of Moral Education of Nanjing Normal University and Changjiang Scholar of the Ministry of Education)

recent days

Beijing Municipal Center for Disease Control and Prevention issued a reminder:

Fever, sore throat, rash

Watch out for scarlet fever!

May 24 th

China CDC also issued a reminder:

Scarlet fever enters the high season!

What is scarlet fever?

The disease control department reminded that it is necessary to focus on the prevention and control of infectious diseases such as scarlet fever in the near future. Scarlet fever is a legal class B infectious disease in China, and there is no vaccine to prevent it at present.

Scarlet fever is an acute respiratory infectious disease caused by group A β hemolytic streptococcus infection, which can cause tonsillitis, angina and other upper respiratory infectious diseases in children. Its complications, rheumatic fever and acute glomerulonephritis, seriously endanger the health of adolescents.

Cough and sneezing can spread it.

Patients and asymptomatic carriers are the main sources of infection.

droplet transmission

The route of transmission is mainly droplet transmission, such as coughing and sneezing.

Spread of contaminated equipment

Accidental contact with utensils contaminated by bacteria can also be infected.

Children aged 2~10 years old are easily infected!

The population is generally susceptible, and kindergarten children and primary school students are the main groups. Strong immunity can be obtained after infection, and it is less likely to be infected with the same serotype pathogen again.

Incubation period: 1~12 days, mostly 2~5 days.

Clinical manifestations of scarlet fever

The early symptoms of scarlet fever are atypical, mainly fever and sore throat. After 2-3 days of fever, the following typical manifestations will appear:

1. Diffuse needle-tip-sized rash all over the body, which fades and itches slightly.

The child starts to break out within 24 hours after fever, starting from behind the ear and neck, and then quickly spreading to trunk and limbs;

A typical rash is evenly distributed on the skin, faded by pressure, accompanied by itching, and the skin will desquamate after fading.

2. strawberry tongue

Let the child open his mouth wide, focusing on whether the child’s tongue is like strawberry or bayberry;

Observe the child’s tonsils, whether there is tonsil inflammation, congestion or purulent exudation.

3. Flushed face and pale mouth.

The child’s face is bloodshot, but the lip is not as obvious as the face, and the lip looks like a white circle.

Most of the symptoms of scarlet fever are mild, but a small part can cause damage to the heart, kidneys and joints!

Image source: Beijing Center for Disease Control and Prevention

How to prevent it?

At present, there is no vaccine to prevent scarlet fever, and the following can also be effectively prevented:

Step 1 manage the source of infection

If the child is diagnosed with scarlet fever, he should avoid going to school, seek medical treatment in time, and return to school after he is ill;

Appliances contaminated by patients can be boiled and disinfected. Furniture desks should be scrubbed and disinfected with soapy water or disinfectant. Items that cannot be scrubbed can be exposed to the sun for 1~2 hours.

2. Cut off the route of transmission

Pay attention to personal hygiene, wash your hands frequently and ventilate indoors frequently.

During the period of high incidence of scarlet fever, try to reduce taking children to places with dense crowds and poor ventilation, such as wearing masks as much as possible.

3. Improve children’s immunity

Proper outdoor exercise, a balanced diet and adequate sleep can all improve immunity!

Scarlet fever enters the high season.

Do a good job of self-prevention

In case of suspicious scarlet fever symptoms.

Seek medical attention as soon as possible.

Forward! Spread! Remind more people!

Henan Communist Youth League comprehensive arrangement, please indicate the source.

Source: China CDC, Beijing Center for Disease Control and Prevention, CCTV News Client, Popular Science China.

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Original title: "Recently high! No vaccine! Pay attention to these symptoms → "

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　　　　　　 CCTV News:Recently, the flu epidemic has been high in many areas. In this regard, the doctor reminded that three major misunderstandings should be avoided in dealing with the flu.

　　　　　　 You can’t judge the severity of the disease just by the temperature.

　　　　　　 Recently, the flu virus has come to the fore, and many people have been recruited. The doctor said that it is wrong for patients to judge the severity of their illness only by their body temperature, regardless of the common cold or influenza. It is necessary to combine the patient’s own appetite, physical strength, mental state and other comprehensive factors to judge the severity of their illness.

　　　　　　 Zheng Rongxiu, chief physician of the General Hospital of Tianjin Medical University, said: "Actually, judging the severity of the illness, body temperature is not an absolute indicator. Recurrence of fever is a very common symptom in the course of colds and flu. Because fever itself is a normal response of our body to the pathogen, the process of fever is actually a manifestation of our body’s struggle with the pathogen, so when the pathogen is not completely removed from the body, fever must be repeated. The most important thing to judge (flu) is to look at a state of the patient’s whole body. What is his spirit? "

　　　　　　 It is a misunderstanding to take medicine "just for a few days"

　　　　　　 In addition, some flu patients take some cold medicine, and their symptoms are relieved, so they think they are cured. In fact, this is also a misunderstanding. The doctor said that cold medicine is only a "symptomatic medicine" to relieve symptoms, and any cold symptoms need to be eliminated through the resistance of the patient’s own immunity.

　　　　　　 Zheng Rongxiu, chief physician of the General Hospital of Tianjin Medical University, said: "Many of us have misunderstandings in the treatment of colds, and we always hope that some drugs will get better as soon as we eat them. We have a lot of anti-cold drugs now. It just relieves your symptoms and makes you feel better, but it has no effect on the course of the disease itself. After the course of the disease, most patients can recover by our body immunity. "

　　　　　　 Drinking water should be done in a small amount and many times.

　　　　　　 At the same time, the doctor also suggested that no matter what kind of cold the public suffers from, the best treatment is to rest and drink water. Among them, drinking water is also particular.

　　　　　　 Zheng Rongxiu, chief physician of the General Hospital of Tianjin Medical University, said: "I think it is best to drink a small amount of water many times. Drinking more water can promote the discharge of the virus. Some people keep drinking from jar to jar when they say to drink more water. In this case, there are disadvantages. Sometimes it will cause water poisoning, which is not good for the patient’s recovery and increases the burden on our heart and kidneys. "

　　　　　　 Finally, the doctor suggested that the flu is frequent in winter, and when the weather is good, you should open the window frequently, wash your hands frequently, exercise more, and get the flu vaccine on time.

The traffic department staff sent drinking water to the driver.

A few days ago, the comprehensive service center for truck drivers in Lin ‘an District was put into use, and the "Tianmu Hongyun" party building alliance in Lin ‘an transportation industry was established simultaneously, giving drivers a warm "home". This year, Hangzhou Municipal Bureau of Transportation, under the guidance of the brand of "Leading Traffic", established the Party Committee of the transportation industry at the city and county levels to promote the party building work of truck drivers as a whole, and sent care to truck drivers through practical measures and caring actions to promote the development of enterprise party building and business integration.

We "tailor-made" what truck drivers lack.

Transportation is the "pioneer" of economic and social development, and truck drivers are the "main force" of urban operation and people’s livelihood security.

The comprehensive service center for truck drivers in Lin ‘an District is located in G56 (near Linglong exit of Hangzhou-Huizhou Expressway) Guang ‘an Logistics Park, which has functional areas of catering, leisure, rest and education. Truck drivers can not only have a cup of tea and rest here, but also take a shower in the shower room.

It is understood that there are currently more than 300 freight enterprises, more than 3,000 vehicles and more than 2,900 truck drivers in Lin ‘an. The "Tianmu Hongyun" Party Building Alliance was established, with the first batch of 14 units participating, and the "Ten Covenants" were concluded: organizing co-construction, party member co-management, activities co-holding, practical discussion, resource sharing, education co-operation, talent co-education, difficulties co-help, advanced co-training, caring and pushing, and trying to be a good "mother’s family" of truck drivers.

In the first half of the year, the epidemic situation in COVID-19 spread all over the country, which caused the "aorta" of roads to be blocked, logistics blocked, drivers trapped, and the supply chain of industrial chain was in an emergency. Hangzhou responded quickly and launched a package of bail-out policies such as "Ten Measures for Hangzhou to Care for Truck Drivers". At the same time, 198 free nucleic acid detection points for truck drivers were released, and 117,000 free nucleic acids were detected. At the same time, it has organized 2,649 truck drivers to apply for special epidemic insurance, and helped to implement the funds of Huiqi enterprises reaching 25.677 billion yuan.

Zhengbei Freight Market is an important logistics distribution center in the north of Hangzhou, with more than 5,000 square meters of party-mass service complex built in the market. "It has been included in the’ 3+4+9+X’ party-mass service matrix of Hangzhou Transportation in 2021, and it is the core position of truck drivers’ party building, providing one-stop warm-hearted service for employees." Zhou Yinbao, deputy director of Hangzhou Road Transportation Management Service Center, said.

Wang Xiaowei, a truck driver, consulted at the station where the freight practitioners in Shangcheng District spoke freely. "The vehicle can’t go through the annual inspection procedure in time, and the annual inspection date is coming soon. What should I do?"

Zhang feng han, a member of the law enforcement team, gave him a "reassurance". "The validity period of the qualification certificate and the annual inspection of operating trucks continued to 45 days after the end of this epidemic. When the epidemic situation is relieved, you can go to the nearest qualified testing institution to carry out vehicle testing and complete the relevant vehicle technical evaluation and annual inspection procedures. "

A series of tailor-made policy propaganda, safety training and health education activities for truck drivers were carried out throughout the city.

Implementing the "Four Major Projects" and Building a Benchmark for the Party Construction Industry

By the end of June this year, there were 6,560 operating freight enterprises in our city, with 37,200 on-the-job truck drivers and 98 party organizations in freight enterprises.

"We have built an industry benchmark for the highland of party building in the new era by in-depth implementation of the’ four major projects’ of pilot escort, quality demonstration, red energy cohesion and pioneer tree cultivation." Ge Lifeng, head of the Party Committee Office of the Municipal Transportation Industry, introduced. Member units of industry party committees contact and guide a district, county, and a key enterprise under its jurisdiction, and at the same time set up a working group of "one enterprise and two members" (party building instructors and enterprise-helping waiters) to jointly promote party affairs, business and services.

In accordance with the principle of "conforming to the conditions, we must build, integrate resources, and flexibly build mobile organizations", we will promote the establishment of party organizations in freight enterprises with more than 50 vehicles and 3 online freight enterprises in the city, and strive to build 31 new party organizations in freight enterprises throughout the year. Relying on the logistics port, the position between the party and the masses, the regional headquarters and the county-level traffic law enforcement squadron, the mobile party member Party branch will be established, and the truck drivers will be fully managed by the end of the year.

Send warm-hearted care to truck drivers with practical measures-

Gather the strength of the members of the party committees of the development and reform, public security, Federation of Trade Unions, Communist Youth League Committee, Women’s Federation and other industries to promote the solution of the "urgent difficulties and worries" of truck drivers.

For example, we will introduce warm-hearted practical things such as the comprehensive promotion and use of electronic licenses, the management reform of the qualification system, and the intelligent examination and approval of highway over-limit transportation, implement the "Hang Ten Articles" of caring for truck drivers, improve the production and operation environment of truck drivers, and ensure the legitimate rights and interests of truck drivers and the smooth flow of freight logistics under the epidemic situation. Deepen the development of "three services", unblock the 12328 hotline, innovate carriers such as "speaking freely", and establish and improve the direct appeal mechanism.

Online and offline service platforms should be used well when they are built-

Promote the use of the "truck driver online" platform online to solve the problems of truck drivers’ difficulty in obtaining certificates across provinces, parking and traffic. Create a "4+N" service matrix for truck drivers offline, including a number of "drivers’ homes", a number of epidemic prevention service stations, a number of leading enterprise demonstration positions, a number of Hongyun stations and n service stations built according to local conditions. For example, Fuyang District plans to build a traffic party-mass service center based on the site, personnel and platform of the Engineering Transport Vehicle Association; The new management building of Fuyang overrun detection station on National Highway 320 has been put into use recently, which can provide services such as parking, unloading, going to the toilet and drinking water, and strive to build a demonstration site for party building positions.

The social effect of the party building work of truck drivers is gradually emerging. Not long ago, jiande city Transportation Bureau received a letter signed "Wang, the driver of big trucks", which reflected the potential safety hazard in the section from Chiyuan Village to Shiping Gas Station on Shouli Line. Jiande city Transportation Bureau immediately carried out rectification, restored the original state of the highway, and eliminated the hidden danger of traffic safety. This is also a vivid manifestation of truck drivers’ active participation in industry governance.

The relevant person in charge of the Municipal Transportation Bureau introduced that the "Red Roots and Strong Foundations Project" will be closely followed, and efforts will be made to improve the system and mechanism, innovative ways and means, enhance the basic guarantee of party building, and give full play to the linkage role of all parties, so as to provide a strong organizational guarantee for fully promoting the "two firsts".

In the first half of the year, the premium income was 2,553.7 billion yuan, and the premium income of health insurance exceeded that of auto insurance.

　　On July 25th, China Banking and Insurance Regulatory Commission announced the operation of the insurance industry in the first half of 2019. According to the data, in the first half of 2019, the original insurance premium income of the whole industry was 2,553.7 billion yuan, up by 14.16% year-on-year. Among them, the original insurance premium income of property insurance companies was 670.6 billion yuan, a year-on-year increase of 11.32%; The original insurance premium income of life insurance companies was 1,883.1 billion yuan, up 15.12% year-on-year, and the new payment of policyholders’ investment funds and investment-linked insurance independent accounts was 600.3 billion yuan, up 28.32% year-on-year. It is worth noting that since the first half of the year, the health insurance premium income of the whole industry has reached 397.6 billion yuan, exceeding the auto insurance premium of 396.6 billion yuan. (today’s guarantee)

　　The total assets of Guangdong insurance industry exceeded the trillion mark, and the premium increased by 21.52% in the first half of the year.

　　On July 24, the reporter learned from Guangdong Banking Insurance Regulatory Bureau that in the first half of 2019, the total assets of Guangdong insurance industry (excluding Shenzhen) reached 1.02 trillion yuan, which exceeded the trillion mark for the first time, with an increase of 8.12% year-on-year. In the first half of 2019, the insurance industry in Guangdong achieved a premium income of 239.74 billion yuan, a year-on-year increase of 21.52%, of which the premium income of property insurance companies was 50.462 billion yuan, and the premium income of life insurance companies was 183.02 billion yuan, ranking first in the country in terms of total premium, property insurance and life insurance. (21st century business herald)

　　The highest rate of return of investment-linked insurance accounts in the first half of the year was 39%, and over 90% of the accounts received positive returns.

　　Recently, Huabao Securities recently released a statistical report on investment-linked insurance, showing that there were 200 investment-linked accounts included in the ranking system in June 2019. Except for three investment-linked insurance accounts with negative returns, all other accounts had positive returns, and the accounts with positive returns accounted for more than 90%. Among them, the accounts with the highest returns had a yield of 39% in the first half of the year. (Securities Daily)

　　Rongsheng Property Insurance lost 127 million yuan in the first year of its establishment. Less than one year after its opening, the president left.

　　Recently, the second quarterly report of solvency was released one after another, and the company’s "annual examination" report card was officially unveiled, which came together with the net profit loss of 127 million yuan and the underwriting profit of the top five insurance products, as well as the resignation of President Xu Guangzhe. In front of the new president, in addition to how to turn the tide and help the performance turn losses into profits, the next layout of technology insurance has also become the focus of attention. (beijing business today)

Good consultation and Cathay Property Insurance Cooperation The second old-age medical insurance was officially launched in Alipay.

　　On July 25th, Shanzhen, the inventor and leader of medical insurance for the elderly, and Cathay Property Insurance, a member of Ant Financial, jointly created the "filial piety insurance" medical insurance product for the elderly, which was officially put on sale on Alipay Ant Insurance Platform. This is the second product developed by the joint industry for the brand-new insurance sub-category of old-age medical insurance after the original invention of good diagnosis launched the first domestic old-age medical insurance in March. The "filial piety insurance" old-age medical insurance uses the Alpha accurate risk control engine specially developed for the silver-haired group, which realizes the first insurance for the highest 80-year-old people to buy, and the longest insurance can be extended to 100 years old, providing the basic guarantee of malignant tumor+accidents and the guarantee upgrade of unlimited diseases, with a maximum coverage of 4 million. This product landed on Alipay Ant Insurance Platform, which also represents the initial recognition of medical insurance for the elderly by industry giants. (today’s guarantee)

　　Today’s headlines re-sell insurance, and after half a year of rectification, they are low-key online.

　　Today’s headline APP’s insurance channel has recently launched a number of products, which have changed to some extent compared with the main products before they were removed from the shelves: regarding the problem of improper publicity of its insurance sales subject referred to by supervision, the insurance channel display page of today’s headline APP has changed from the "headline insurance" initially displayed to "insurance service"; There is a gray font at the bottom of the page: this platform is provided with insurance services by Beijing Huaxia Insurance Brokerage Co., Ltd. At the same time, on the insurance product page, the words "sold by Huaxia insurance broker" were added to the information of insurance companies previously underwritten.

　　At present, today’s headline APP shows that the online products come from three insurance companies, including 2 Taikang Online, 5 Allianz Property Insurance and 2 Asia-Pacific Property Insurance. According to official website, an insurance broker of Huaxia, it also sells products of many insurance companies, such as Centennial Life Insurance, Luxury Life Insurance, Sino-Dutch Life Insurance, Ruihua Health Insurance and Anxin Insurance. Official website, an insurance broker of Huaxia, also showed that he is still selling insurance on the Know Car Emperor APP, which is also the headline APP today. (Broker China)

　　Take risks and invest in new science and technology innovation board. Expect to test the investment value with time.

　　Science and technology innovation board is the hottest topic in the capital market these two days, and it has also become the most surprising investment income of insurance equity this year. Insurance funds are also important institutional investors in science and technology innovation board. The six insurance institutions interviewed by the reporter who participated in the new venture in science and technology innovation board all said that "the rate of return is quite good" and achieved the expected income target. The insurance funds interviewed generally made a profit on the first day of trading in science and technology innovation board, and said that they would continue to pay attention to the follow-up trends and opportunities. (Securities Times)

　　Foreign capital makes efforts to invest in insurance market segments or benchmark international markets.

　　The Office of the State Council Financial Stability and Development Committee recently launched 11 measures to open up the financial industry, among which the opening up of the insurance industry is regarded as the "highlight" by the industry. Although the market share of foreign life insurance will increase in the future, the channel problem may be the bottleneck of the business development of foreign life insurance companies. Internet sales can be a breakthrough in the future, but it will be limited by the total scale. Therefore, poor sales channels will still restrict the development of foreign life insurance companies in the future. The liberalization of the foreign shareholding ratio of insurance asset management companies will promote the insurance investment to be in line with the international market, dig out more assets that meet the long-term characteristics of insurance funds, enhance the investment ability of insurance funds, better support entities, and support the transformation of liabilities. (china securities journal)

Financial Times Survey: Mutual Treasure Enlightens Public Security Habits

　　On July 24th, according to the latest survey of the Financial Times, one third of the respondents of Mutual Treasure users said that they are very likely to buy critical illness insurance in the next six months, and the proportion is as high as 55% in first-tier cities. Among the users who did not participate in mutual treasure, the proportion was only 22%. The Financial Times said that at first, traditional insurance companies were worried that mutual treasures might divert customers. On the other hand, the survey results are just the opposite. Mutual Insurance has raised the public’s awareness of protection by lowering the protection threshold, so traditional insurance companies have gained more potential customers. (World Wide Web)

　　Report: Only 30% of white-collar workers buy health insurance.

　　Zhilian Recruitment and Micro-medicine recently released the "2019 Workplace Health Report". The data shows that only 20% of white-collar workers think that they are in good health, only 30% of white-collar workers buy health insurance, and the purchase rate of young people is low. According to the survey data, only 23.3% of people in the workplace think that they are in good health at present. Among them, 5.5% rated themselves as "very good"; It is considered that the general physical condition accounts for the most, reaching 45.4%; Another 31.3% people think that their physical condition is poor. Men are more confident about their health, and 26.8% of men think they are in good health, compared with 19.8% of women. (Beijing Daily)

Credit insurance business exposes four major problems, supervision warns of barbaric growth hidden dangers

　　On July 24th, the reporter learned exclusively that the regulatory authorities recently found internal control loopholes such as lack of management system and imperfect early warning mechanism in a thorough investigation of 62 property insurance companies operating credit insurance business, and warned the companies to operate cautiously and make practical rectification. (shanghai securities news)

BriteCore, a core software solution provider, has received a new round of financing of $47.6 million.

　　BriteCore, a supplier dedicated to providing the next generation of core software solutions for insurance companies, announced that it has received $47.5 million in financing led by WarburgPincus. The original investors RadianCapital and WCF Mutual Insurance Company also participated in this round of financing. This round of investment has made the company’s total financing amount exceed 70 million US dollars, enabling BriteCore to further accelerate the development of innovative products, while continuing to expand its insurance industry expert team to help support the growth of its customers. BriteCore is a platform that provides modern end-to-end core software for property and accident insurance companies with industry-leading technology. The cloud native solution designed by Britecore is deployed through Amazon web services and constantly updated, which maximizes security, efficiency and durability. The API integration function provides access to third-party solutions and extends the basic core, data and digital products of BriteCore. More than 50 insurance companies, MGA intermediary platforms and insurance technology start-ups have cooperated with BriteCore to access emerging technologies, improve operational efficiency and optimize user experience through this platform, so as to promote digital transformation and gain competitive advantages. (crossing insurance observation)

　　SPLICE Software cooperates with Lighthouse Property Insurance to provide user service for it.

　　SPLICE Software is an American technology company that is good at using big data, small data and voice recognition technology to optimize user participation. Recently, SPLICE announced that it has reached a cooperation with Lighthouse PropertyInsurance, a regional property insurance company, which will provide proactive personalized communication services for policyholders of Lighthouse to enhance the company’s user experience. It is reported that Lighthouse Property Insurance will simplify the communication with policyholders and optimize the user experience through SPLICE’s Dialog Suite. In addition, Lighthouse will exchange data seamlessly and securely through Insuresoft’s diamond platform and SPLICE. (crossing insurance observation)

　　END

　　　 This article was first published on WeChat WeChat official account: Today’s Insurance. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

1905 movie network news Domestic adult-oriented animated films have recently started the second round of national limited-time limited screening. Since the screening week, the film has successfully stood out from many excellent films, achieved many good results, and set a new record for domestic animated films in 2019; The film showed 0.1% of the films, and rushed to the hot search list in Weibo against the trend for 4 degrees, which caused extensive discussion among netizens. The outstanding achievements of the film can not be separated from the recognition and support of the domestic audience for Guo Man. As the first IMAX domestic animated film, Ne Zha will officially land in major cinemas on July 26th.

Get full marks from audiences of all ages. "The greatest happiness is audience satisfaction."

As an animated film, Ne Zha has successfully subverted countless audiences’ definitions of animation and traditional myths, and has become one of the national masterpieces suitable for all ages. For the adult audience, the film doesn’t simply shout the slogan "Justice conquers evil" from beginning to end, but tries to present a protagonist Nezha who has real human feelings and wanders between good and evil in human nature. All characters, including Nezha, have no absolute villains and decency, and good and evil exist in everyone. Through the realistic role setting, the film won the empathy of countless audiences. Facing the praise of the audience at the screening, director jiaozi said that "we only need the satisfaction of the audience in China, which is our greatest happiness".

For the parent-child audience, the film is of great educational significance, and it tells the truth to parents and children in a subtle way. The scene was shown in advance, and many viewers came to the cinema in groups. The atmosphere was very active, and laughter and cheers broke out with the plot. In the film, the education methods of Li Jing and his wife for Nezha have aroused many parents’ and viewers’ reflections: Nezha, who seems to be stubborn, is actually resisting the label of "magic boy" in his own way. The attitude and influence of Li Jing and his wife towards Nezha is an important reason for Nezha’s fate. After the screening, some parents said with emotion, "I didn’t expect to see it more seriously than children." There is no perfect child in the world, and parents’ attitude towards children affects their every move.

The film audience who "gathers the strength of the whole domestic industry" is very supportive: it must be seen in summer

The recognition and praise of the film Ne Zha can not be separated from the intention of the director and the production team. More than 1600 people actually participated in the production of the film, and the number of participants ranked in the forefront of animated film production. The production process of this film, which director jiaozi described as "gathering the strength of the whole domestic industry", has experienced "bumps". According to the director, only the scene in which Shen Gongbao turned into a figure in less than 5 seconds took two or three months. In order to design a scene innovatively, director jiaozi even locked himself in his room "thinking hard" and stayed indoors for almost a whole day.

Since the opening of the screening, the film has been well received. Although the number of screening sessions is limited, many viewers have already brushed the film three or four times. Recently, in the Changsha roadshow, some viewers even created according to the scene of Nezha’s birthday party in the film, and presented their paintings, Nezha and Ao Bing, to jiaozi, the director, to show their love for the film. Facing the favorable comments from the audience, director jiaozi said that "I am very touched by everyone’s recognition of the film along the way", and the support of every audience is the "best praise" for the film and the participants.

The animated film Ne Zha will be released nationwide on July 26th, and will be released simultaneously with the IMAX 3D version as the first domestic animated film of IMAX.

Special feature of 1905 film network Undoubtedly, the film has been controversial since its release, and it also represents Hong Kong, China in the best international film Oscar.

The director responded to the controversy in Weibo and said frankly, "I dare not exaggerate myself. I am only responsible. If it is not good, it should be the director’s responsibility, because I am the person at the helm, not to mention that everyone is here to interpret my dream. I am duty-bound."

In response to a long article, he also said that after the release, he had reported his worries to Mr. Wang, one of the leading actors, but the other party comforted him. "All movies are an experiment, which makes us better."

To some extent, "When the Wind Comes Again" is like an "experiment", which is even different from his previous work. Even the reason why Tony Leung Chiu Wai agreed to take this project is, "I want to see how such a director will film" Hong Kong’s past ".

Although "When the Wind Comes Again" focuses on Lei Le (acted the role of) and Nanjiang (acted the role of Tony Leung Chiu Wai), it seems to be a heroic film in which two heroes confront each other, but in the view of director Weng Ziguang, "I want to photograph the uncontrollable and powerless characters in this era, and compare them with their emotions and changes in their environment."This technique is rarely shown in other films with the same theme, but Weng Ziguang wants to give it a try.

When he was interviewed by 1905 Film Network, he had an infinite desire to express himself, or because of his background as a film critic in the past, he almost interpreted various techniques in the film in a pulling way, and these creative intentions just responded to the public’s controversy about the "chaos" of the film.

01.

"When the Wind Comes Again" covers a long period of time. Weng Ziguang, the director, did not let the bystanders tell the story as the first perspective or a single role perspective like most movies, but let Lei Le and the voice-over of Nanjiang coexist to explain the times.

This is the form that he conceived when he wrote the script. "Whether it is the real history or the story I set, the contrast between the two spiritual forces and their different influences on Hong Kong are in a balanced state."

But they are reciprocal. "They (in their own scenes) play their abilities, and once they have opponents, they will be very violent. I think they each bear the (function) of witnessing half the world."

Personas became Weng Ziguang’s weapon to tell When the Wind Comes Again.Although they have the same identity, they will have different values after different trainings and growing backgrounds. "How will they face the changes of this era is very rich."Following this idea, the director team began to build the film.

There is an idiom in China, "A moment of beauty", which corresponds to Zhou Yu and Zhuge Liang. In Weng Ziguang’s eyes, the same is true of the personality collision between Lei Le and Nanjiang. One is brave and the other is scheming. "They used to be friends, but later, due to external or human influence, this relationship gradually deteriorated."

This kind of excavation is also with the deepening of shooting, the director’s understanding of the two actors began to have emotional support. "When we filmed, we were also revising the script and found that the actors’ own understanding of emotions was also very interesting." Therefore, Lei Le was implanted with a lot of Aaron Kwok temperament, and Nanjiang also combined Tony Leung Chiu Wai’s personality characteristics.

With this kind of character design, even if it tells the story of the four detectives, When the Wind Comes Again will be different from the general police-bandit gunfight movie, and it also implies Weng Ziguang’s pursuit of film aesthetics — —This kind of beauty is not only the aesthetics on the screen, but also the beauty of emotion or philosophical discussion, which is to let the audience compare the performances of the two characters in different aspects. "I think it is also a technique, and it is also an attempt for me."

02.

As the story progresses, Weng Ziguang’s shot is getting closer and closer to the role, especially in the later period, which is always a close-up. "I prefer to shoot the actor’s face in the back, and the closer I get, the closer I feel. Subconsciously, I want to go in and see this person’s soul."

At the end of "When the Wind Comes Again", there is a scene where Cai Zhen (ornaments) and Lei Le are dancing at home in their twilight years.

Because they insist on real shooting and don’t rely on late special effects, their old-age makeup changed from morning to afternoon. The scene was shot by Weng Ziguang himself, holding a hand-held camera, a 16mm film camera and other photographic equipment. "After I finished shooting, I watched the playback, and my tears came down. Aaron Kwok had already patted me (on the shoulder) behind me. I think he could feel the same thing as me."

In such a simple scene, two old people are dancing and remembering the past. It was only in those few minutes that Weng Ziguang really seemed to follow the camera through that time and space, came to the scene, and breathed with the character. "I took a close shot at that time, and I took the eye of Aaron Kwok, and my eyes slowly fell down. The feeling of the old man."

Under the lens of Weng Ziguang, the actor has already integrated into the character’s soul, and along the state, he shows the micro-expression that fits the state best. "Even the cuckoo that everyone thinks is cold has many micro-expressions, which attracts me to shoot."

This micro-expression of the characters is one of the reasons that caused Weng Ziguang to create When the Wind Comes Again. "What I want to shoot is the sense of powerlessness or insignificance of the characters in the great era."

After all, as far as Weng Ziguang is concerned, Hong Kong under When the Wind Comes Again has many emotions.

From the British colonial period to its return to the motherland in 1997, the city has undergone many changes. The particularity of history has made its culture or values a lot of discussion and thinking. "So the comparison between the big environment and personal feelings is also the comparison in this movie, which may be a relatively rare performance in other similar movies."

Just before the screening, Weng Ziguang once said, "When the Wind Comes Again" is a love letter he wrote to Hongkong.

Especially in the movie, Weng Ziguang incorporated a musical-film style passage. "I put a lot of cultural landscapes in Hong Kong, such as children taking a bath on the roadside, rickshaws pulling manpower, people mending shoes, and nuns on the street … …”

Even about the casting of Du Fu, I have some memories of him. Weng Ziguang vaguely remembers that when I was a child, I often saw women who spoke Shanghai dialect or with accents on the road. They wore all kinds of cheongsam. "This was also a very representative part of Hong Kong at that time."

As a result, When the Wind Comes Again used characters as hooks, which aroused everyone’s interest in understanding the history of Hong Kong and began to rethink Hong Kong.

03.

When the Wind Comes Again is a love letter from Weng Ziguang to Hong Kong, and it is also a love letter to Hong Kong movies.

Before becoming a film director, Weng Ziguang was a film critic, and often did film interpretation and analysis. Therefore, when writing When the Wind Comes Again, "I want to give my heart to my favorite movies or movies that have influenced my growth in my own way. “

Many people will think that the musical between Lei Le and Cai Zhen is very dramatic, but Weng Ziguang’s intention is to show their love changes in a condensed paragraph. "On the other hand, I want to pay tribute to Hong Kong Cantonese movies. In the past, those movies just sang and danced when they didn’t agree with each other, and suddenly they started singing, just like Hollywood musical films in the 1940s and 1950s."

But the whole movie looks like a lean movie. Is this kind of content suitable for it?Weng Ziguang wasn’t sure. "I want to give it a try, and I also put a lot of memes, some clothes from old movies, and some characters in movies." They are all very small designs, which look like eggs and are expected to be discovered by fans.

Such designs can be seen everywhere in the film, and Weng Ziguang invited Aaron Kwok, Tony Leung Chiu Wai and — — Three gold-lettered signboards of Hong Kong Shadow. Looking at the history of Hong Kong movies, "three represent a certain glorious time of Hong Kong movies, and everyone represents a different part".

As a movie fan, Weng Ziguang admits that it is a great honor. "They will share a lot of their own stories with me, as well as their own stories of making movies." These stories have become valuable shooting experience, and they have all been put into this shooting process by him.

Xu Guanwen, in particular, originally turned down this project, and finally the director "begged" for his participation, because Weng Ziguang hoped that When the Wind Comes Again was something that could represent Hong Kong filmmakers. "Mr. Xu directed many classic comedy films in the past and was a filmmaker with strong master control ability. But when we arrived at our crew, he gave us a lot of room to adjust. "

Now that the movie has seen the world, has the recipient received this love letter from Weng Ziguang? What kind of feedback will be given in the end may take time.

Just now, back to his original intention, "this is not a common commercial action Hong Kong film, but a romantic historical film with Hong Kong feelings. This statement may not be easy to sell, but I believe that it has its audience and its bosom friend."

1905 movie network news　It’s an interesting movie. Jiang Wu, in the shadow of Jiang Wen, has always had a weak sense of existence. Angel is shrouded by the aura of Chen Jianbin, which rarely appears on the big screen. However, it is precisely these two actors who have little box office appeal, but they co-starred in a complex work with low topic and weak entertainment, which seems to wander between business and art, full of comedy, violence and romance, promoting the positive energy of family and love, but a little dark.

　

First, the magic of realism

"How Beautiful Is Perfect" is naturally a realistic film. It starts from the present life of a couple and gradually spreads to its complex social network, presenting us with the life dilemma of a lower class. The tone, lens and editing of the film are quite simple, and the problems existing in life are discussed in a down-to-earth manner. But at the same time, "How Beautiful Is Perfect" has some magical colors. The setting of "double stories" derived from the story structure makes a real story happen in two spaces, thus this "crossing" gives the film a certain magical temperament and has the possibility of jumping out of the surface and paying attention to the essence.

Therefore, "How Beautiful is Perfect" depicts the real world in color, while black and white symbolizes the space through which it passes, and makes a straightforward spatial expression. Then, in two different spaces, with the same number of roles and identities, two different life stories are told for the audience. The ultimate goal of the film is to make the protagonist in the film make a choice in life through the different plots, and at the same time throw the difficult problem of choice to the audience and torture the audience’s value and feelings.

Second, think perfectly, but do not do well.

In fact, there is a lot of room for such a setting as "How Beautiful is Perfect". At the beginning of the film, a moral problem was thrown for the audience. Then he entered the ordinary but fantastic day of the hero Jiang Wu, laid out the subsequent stories, and formally entered the stage of different life dramas. Through the time and space, Jiang Wu transformed herself into a different identity and a different life. After a short period of maladjustment, he quickly merged into the recognition and enjoyment of his new identity and freely shuttled between two spaces.

"How Beautiful Is Perfect" is such a linear cross-space narrative. Thanks to Jiang Wu’s acting skills, it can well support the subtle changes in the character’s heart and expression. And the complex situation surrounding his affection, love and friendship has also brought some absurd colors. However, it is a pity that this kind of film is very suitable for incorporating the genre factor of black humor, but this film is rare, and the serious narrative way also makes the story itself not very interesting.

The most easily criticized part of How Beautiful is Perfect is that the content of the story itself is too weak. Although it revolves around a male protagonist, it seeks to comprehensively describe the relationship grid around him, so parents, wives and friends go into battle in unison. On the surface, it is all, but in fact, it has not been well explored from any angle, and it seems that there are some problems. In addition, the proposition of straight male cancer seems to put women in a very passive position, housewives can’t have children, and beautiful goddesses can’t find true love. These settings are also considered carefully and inappropriate.

Third, men’s reproductive/survival anxiety

At the beginning of "How Beautiful is Perfect", Tianle, an auto repair project, received a medical confirmation from a doctor about her reproductive ability in the hospital. But it is such an ability to have seven or eight children that makes Cheng Tianle always in an embarrassing situation of "no queen", and the cause of the whole story begins. Later, Cheng Tianle found that his wife, who had always claimed to be healthy, was unable to have children, so he was furious and called it a "liar". It can be seen that the story of "How Beautiful is Perfect" starts from a man’s reproductive anxiety, which leads to the crisis of his whole middle age.

It is in the dilemma of "no queen" and reproduction that Cheng Tianle can "dream a dream", find a key to crossing and come and go freely in two spaces. In the black-and-white world, he became the president, with a mansion and a luxury car. The goddess of youth became her daughter-in-law and was pregnant with her own children. Everything you can’t have in the real world has become a reality in the illusion of black and white.

On the one hand, diaosi, on the other hand, is rich. The leader in front has become the younger brother behind, and the friend has become a stranger. Various changes in social relations have actually become a projection of Cheng Tianle’s inner desires and the best platform to understand the inner desires of a middle-aged man at the bottom of contemporary China. In him, we can actually see the brand of current social values on everyone, and the superficial things of money worship and material desire are flooding our daily lives. In our patriarchal society, many of these materialized pressures are placed on men. There are few successful people, and most ordinary middle-aged men can only be anxious and miserable in the troubles of lack of money, the decline of wife’s color, the disobedience of children and the beauty of their first love. Just like Shen Teng in China, Xú Zhēng in China and so on.

This phenomenon, which has no solution in reality, always needs to be solved by finding an outlet in How Beautiful Perfect is, so the director finally let Cheng Tianle choose his family and parents and return to a more traditional value orientation. However, there is something wrong with the setting of this ending. The way of reconciliation between him and his wife and the final choice between him and his wife in the black and white world are also debatable. On the whole, "How Beautiful is Perfect" not only guarantees a value standpoint, but also does not fully consider the construction of a more complete value system.

Fourth, the genre expansion of domestic films

As a film, How Beautiful Is Perfect is naturally imperfect. The director has a good idea, but in the narrative of the story, the presentation of details, and even the value transfer and characterization, there are some problems of swallowing water, which makes people unable to see the particularly exciting points.

However, from another perspective, the number of domestic realistic movies has increased in recent years, and the thinking about real life and middle-aged anxiety has become deeper. Moreover, the realistic writing of fantasy love based on time and space travel actually provides a reference for many domestic movies, that is, how to creatively solve a real realistic problem in the image, which is a value of How Beautiful is Perfect.