Special feature of 1905 film network "Today is a day of celebration! "Feng Shen" has finally reached 2.5 billion! "September 2, withThe first part of feng ShenBox office exceeded 2.5 billion, actorsThis sandFulfilling the promise has brought fans a long-awaited "meatball head" tutorial.

At the same time, Yu Shi, Hou Wenyuan, Yang Le, Huang Xiyan, Shan Jingyao, Pengyi Han and other leading actors are not to be outdone, and they have brought "unique skills" such as dancing, showing muscles, playing Tai Chi, chasing pigs and washing their hair upside down. The Eight Immortals crossed the sea and showed their magical powers.

When the movie box office achieved good results, it was a routine operation for the founders to give back benefits to fans.However, unlike the previous materials and photos, the first part of "Feng Shen""Put all your eggs in one basket", "Learn from Dad" and "Disappearing She"Wait for a fewsummermovie seasonThe film has reached a new height in the "fancy whole life", which can be said that there is no maximum volume, only more volume.

The first part of feng Shen

The first part of Feng Shen let the audience know a group of new actors with both value and strength in one breath.In order to repay the support of the "tap water", the founders launched the welfare without ambiguity and kept their word.

Huang Xiyan, Naernasi, Shan Jingyao and others all chose to make sports videos at the time of 2.5 billion yuan, from swimming, iron throwing and boxing to Tai Ji Chuan, which fully demonstrated the fruitful results of Fengshen Training Camp.

As a "roadshow victim", Yang Le, who plays Boyikao, also made good on his promise at the time of 2.5 billion, and released photos of abdominal muscles. Eight abdominal muscles are clearly visible, and the image of "Hamburg" is also displayed on the face P, and the terrier is played by himself.

Chen Muchi, Li Yunrui and Hou Wenyuan are more open-minded. When it broke 2 billion yuan, Chen Muchi and Li Yunrui brought God of Wealth shorts dance and down jacket women’s group dance respectively, and the picture was very magical.Even Chen Muchi himself commented: "Three days off the net" and "a person’s life will soon pass".

Hou Wenyuan chose to reproduce the "black history" — — The dance of "Subject 1" will carry out the "collapse of human setup" to the end.

If the above is just a routine operation, then the next few can be said to have taken out the housekeeping skills. Xia YuAt the time of 2 billion, an antique trick was displayed, and two small fish were conjured out of thin air, which was very suitable for Shen Gongbao people.

Yu Shi brought a difficult "dragon sucking water" and a brain-opening "chasing pigs" at 2 billion and 2.5 billion respectively.

To say that the most difficult factor is Lei Zhenzi Pengyi Han’s one-handed handstand shampoo, which shows the super arm strength that ordinary people can’t reach.

Wu Ershan, the director, is the most realistic. First, he released a "proton group" muscle photo, and then officially announced that he would launch a variety show of proton training camp, which is expected to meet the audience as a "welfare" at the box office of 2.6 billion yuan.

Put all your eggs in one basket

The first part of "Feng Shen" is in full swing, and another summer explosion "Put all your eggs in one basket" is also not to be outdone. It is full of fancy, singing and dancing, and it is full of network feeling.

Starring LAY turned into Aladdin’s magic lamp, and gave his fans everything they wanted, from "Little Bear Dance" and "Dinosaurs Against Wolves" to singing the theme song "Thousands of Money Are Gone" with fans, which was a perfect score.

Gina also danced the bear dance regardless of the image. The netizen commented: "I can see that today is a big joy, not Anna."

Zhou Ye and Wang Dalu brought a song "Listen to Mom" (gambling-forbidden version) to the audience and also to Atian in the play.

Sun Yang, who has played a lot of fans, finally brought a Cantonese song at the box office of 3 billion yuan, and made an appointment with fans to "advance to 4 billion yuan"!

Learn from dad

Breaking 500 million yuan of "Learning Dad" can be called the "little dark horse" of the summer file, and the celebration methods of several starring roles are also quite grounded. Bo HuangKeep your promise and jump up the upgrade.Dragon fist, join the snake dance, bobby jump and other fat burning actions, very hard.

Wan Qian brought a piano version of "Up in the Cloud", with guitar and kazudi singing in concert with literature and art, full of fairy tales.

NI YAN, who plays the owner of the group of chickens and dolls, "chicken" herself outside the play, bringing "Liu Zhenzhen’s piano debut". User comments: I don’t have enough skills, and I sincerely come together, as if I saw myself practicing the piano.

Lost in the Stars

No more sincere than the involution is "She Disappeared". Although there are not many special benefits, it is also full of sincerity. NiNiWhen I broke 3 billion, I took 30 selfies in one breath, and compared the gestures of 1 to 30 with my hands, which is called sunbathing the ceiling.

Zhu Yilong carefully prepared the piano version of "Cage", thanking the fans and audience for their support all the way. The Weibo broadcast volume of a single video has exceeded 22 million.

The last summer movie set a new record with a box office of 20.6 billion yuan, which is inseparable from the strong support of China audience.

The fancy animation of the film’s main creators not only shows their other side, but also responds to the voice of netizens, which often plays a good marketing and communication effect in the short video era.

But in the final analysis, these are the icing on the cake after all. Only by taking good pictures and becoming explosions can we have the opportunity to do business in a variety of ways.

Who impressed you the most about the above films? What kind of heavy benefits do you want to see next?

　　Moral education curriculum is the most important carrier of moral education in primary schools. Reviewing the changes of moral education curriculum in primary schools since the founding of New China 70 years ago, and summarizing the experience of moral education curriculum construction will help to better implement the fundamental task of cultivating people by virtue and cultivate socialist builders and successors.

　　Four stages of the development of moral education curriculum in primary schools and their characteristics of the times

　　Before the reform and opening up — —

　　There is no unified moral education curriculum.

　　In March, 1952, the Ministry of Education promulgated the Provisional Regulations for Primary Schools (Draft), pointing out that primary education should "give children a comprehensive basic education", in which the purpose of moral education is to make children have good qualities such as patriotism, national morality, honesty, courage, unity, mutual assistance and discipline, and the main content is the "five loves" education of loving the motherland, people, labor, science and public property. In 1953, the State Council issued the Instruction on Rectifying and Improving Primary School Education, and primary school moral education began to emphasize the education of daily behavior norms. The first primary code, published in 1955, put forward specific requirements for the daily behavior norms of primary school students. Generally speaking, from the founding of New China to 1956, moral education in primary schools focused on the cultivation of moral quality and behavior habits, which was more in line with children’s characteristics. However, with the expansion of the "anti-Rightist" struggle in 1957, this situation has undergone great changes.

　　In April 1958, the Central Committee of the Communist Party of China held a national conference on education. The meeting pointed out that education is a tool of class struggle and should serve politics and production. In September of the same year, the Instructions of the Central Committee of the Communist Party of China and the State Council on Education clearly stated that "the Party’s educational policy is that education serves the politics of the proletariat and combines education with productive labor". Since then, moral education courses have shifted from paying attention to moral education to political education. Jiangsu, Zhejiang and other places took the lead in setting up political courses in primary schools, and then gradually expanded to most parts of the country. At the same time, the Ministry of Education requires primary schools to add a class meeting every week to educate students on current affairs and politics, and the political tendency of moral education in primary schools begins. During the ten-year "Cultural Revolution" that began in 1966, the normal school education order was destroyed and school moral education was completely politicized.

　　Reform and opening up to the end of the 20th century — —

　　From political lessons to ideological and moral lessons

　　Before the reform and opening up, there was no unified national curriculum for moral education in primary schools. In 1978, the Ministry of Education promulgated the "Trial Draft of Full-time Ten-year Primary and Secondary School Teaching Plan", which stipulated that politics classes should be offered in the fourth and fifth grades of primary schools, with two class hours per week, mainly to carry out preliminary communist ideological education and necessary political knowledge education. The unified political course has not changed the political tendency of moral education in primary schools, but it was abolished in 1981, so it can be regarded as a transition. However, it is the first time in New China to explicitly set up a political course in the teaching plan, which is of great institutional significance for moral education to get on the right track.

　　From April 22 to May 7, 1979, the Ministry of Education held a national symposium on ideological and political education in primary and secondary schools. After the symposium, the Minutes of the National Symposium on Ideological and Political Education in Primary and Secondary Schools were issued, which criticized the formalism and adult practices in moral education and pointed out that "the ideological and political work of primary and secondary school students must proceed from reality, pay attention to the age characteristics of teenagers, be targeted and stress practical results". This has played a positive role in correcting the politicization and adult tendency of primary school political lessons. In March 1981, the Ministry of Education promulgated the "Full-time Five-year Primary School Teaching Plan (Revised Draft)". In the "Explanation on Revising the Teaching Plan of Full-time Five-year Primary School", it is pointed out in particular: "At present, the political lessons in the fourth and fifth grades are divorced from the students’ ideological reality, and the effect is not good. According to the spirit of adhering to the Four Cardinal Principles and strengthening ideological education for young people, the current political class will be changed into an ideological and moral class, with one class hour per week for grades one to five. " From the primary school political lesson in 1978 to the primary school ideological and moral lesson in 1981, this important change has effectively corrected the tendency of politicization and adulthood of primary school moral education, and turned primary school moral education into cultivating students’ moral quality.

　　In 1982, the Ministry of Education promulgated the "Teaching Outline of Ideological and Moral Courses for Full-time Five-year Primary Schools (Trial Draft)", stating that the purpose of ideological and moral courses for primary school students is to "make primary school students initially have communist moral quality and good behavior habits, and aspire to be workers with ideals, morality, culture and discipline, so as to lay an ideological foundation for training them to be successors of the proletarian cause". Around this goal, the ideological and moral course takes "five loves" (love the motherland, love the people, love labor, love science and love socialism) as its basic content, and combines with the implementation of primary code to educate primary school students on the moral quality and behavior norms that citizens in socialist countries should have, and strives to arrange the teaching content reasonably according to the age characteristics of primary school students. This is the first time that New China has systematically and scientifically constructed the content system of moral education courses in primary schools. Later, according to the requirements of social development and the needs of the situation, the syllabus of ideological and moral course in primary schools (1986), the syllabus of ideological and moral course in full-time primary schools with nine-year compulsory education (preliminary draft) (1990) and the syllabus of ideological and moral course in full-time primary schools with nine-year compulsory education (for trial implementation) (1992) were promulgated successively. Through the continuous revision of the syllabus, the content of ideological and moral course is more in line with the age characteristics of primary school students, and it is more moral enlightenment and life-oriented for primary school students.

　　In 1994, "Several Opinions of the Central Committee of the Communist Party of China on Further Strengthening and Improving Moral Education in Schools" was promulgated, pointing out that the moral education system in schools should be planned as a whole. To implement this opinion, in 1997, the State Education Commission issued "Curriculum Standards for Ideological and Moral Courses in Primary Schools and Junior High Schools in Nine-year Compulsory Education (Trial)", which is the first time to replace the syllabus with curriculum standards, and to determine the teaching objectives and requirements of moral education courses in primary schools and junior high schools as a whole, plan the teaching content system of ideological and moral courses in primary schools and junior high schools, and complete the task of integrating ideological and moral courses in primary schools with junior high schools.

　　Compared with the previous syllabus, the curriculum standard of primary school ideological and moral course in 1997 emphasized the cultivation of good moral quality and civilized behavior habits, and highlighted the foundation and extensiveness of moral education. In the form, it emphasizes the hierarchy, stage, continuity, step by step and spiral rise of teaching.

　　New Curriculum Reform in the 21st Century — —

　　Offering courses on morality and life, morality and society in stages.

　　In 2000, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Strengthening and Improving Moral Education in Primary and Secondary Schools to Adapt to the New Situation, proposing that we should proceed from reality, thoroughly study the current ideological and moral characteristics of students, revise the curriculum standards of ideological and moral courses in primary schools and ideological and political courses in middle schools, further reform and improve the teaching content, and strive to build a moral education curriculum system in primary and secondary schools to meet the needs of development in the 21st century. According to this opinion, the Ministry of Education made necessary revisions to the curriculum standards of ideological and moral education in 1997, and in 2001, it promulgated the Curriculum Standards of Ideological and Moral Education in Primary Schools and Ideological and Political Education in Junior High Schools for Nine-year Compulsory Education (Revised). However, with the start of the new curriculum reform in 2001, the ideological and moral course has been changed into moral and life, moral and society, with new curriculum standards. In 2001, the curriculum standards of ideological and moral education in primary schools only played a transitional role.

　　In June 2001, the Ministry of Education promulgated the Outline of Basic Education Curriculum Reform (Trial). The "Outline" proposes "to set up a nine-year compulsory education curriculum as a whole". In primary school, comprehensive courses are the main courses, and morality and life are offered in lower grades, while morality and society are offered in middle and high grades. In 2002, the Ministry of Education officially promulgated the Curriculum Standards of Morality and Life in Full-time Compulsory Education (experimental draft) and the Curriculum Standards of Morality and Society in Full-time Compulsory Education (experimental draft).

　　From ideological and moral course to moral and life, moral and society, these two course standards and ideological and moral course standards have changed greatly in course nature and design ideas. The changed course name emphasizes activity and comprehensiveness more, which is more suitable for the characteristics of primary school students in low and middle grades. Moral and life curriculum is connected with kindergarten curriculum, which is an active comprehensive curriculum based on children’s life and aimed at cultivating children with good moral character, willingness to explore and love life. It is designed according to three axes: children and self, children and society, and children and nature. Morality and Society course is a comprehensive course based on children’s social life and promoting students’ good moral character formation and social development. It focuses on children’s social life, from individual, family, school to community, hometown, motherland and the world, and forms six modules, such as "I am growing", "I am with my family", "I am with my school", "I am Chinese" and "approaching the world". In 2011, the state promulgated the curriculum standards of Morality and Life, Morality and Society (2011 edition), which kept pace with the times in content and reflected the requirements of the times. At this stage, the management of teaching materials is "one syllabus and many books", which is examined and approved by the textbook review Committee of primary and secondary schools of the Ministry of Education.Multiple sets of teaching materials are selected for use at the same time.

　　Entering a new era — —

　　Use the unified textbook "Morality and Rule of Law"

　　On October 23, 2014, the Fourth Plenary Session of the 18th CPC Central Committee adopted the Decision of the Central Committee of the Communist Party of China on Several Major Issues Concerning Comprehensively Advancing the Rule of Law, which proposed that the rule of law education should be integrated into the national education system, and the rule of law knowledge courses should be set up in primary and secondary schools. To implement this Decision, in June, 2016, the Ministry of Education, the Ministry of Justice and the National Law Popularization Office jointly issued the Outline of Youth’s Legal Education, requiring timely and corresponding revision of moral education curriculum standards in primary and secondary schools to complete the teaching content required by the outline. Starting from the fall semester of 2016, the state has changed Morality and Life, Morality and Society in primary schools and Ideology and Morality in junior high schools into Morality and Rule of Law, and set up special books on the rule of law in the second volume of grade six and the first volume of grade eight.

　　On the one hand, the compilation of the textbook Morality and Rule of Law for primary schools is based on the curriculum standards of Morality and Life, Morality and Society and the Outline of Education for Teenagers under the Rule of Law; on the other hand, it is based on the fundamental task of cultivating people in the new era, highlighting the guidance of socialist core values, and strengthening the education of Chinese excellent traditional culture, revolutionary culture, rule of law, national sovereignty awareness and national unity. "Morality and Rule of Law" is compiled by the Ministry of Education, with "one syllabus and one book", reviewed by the National Textbook Committee and used nationwide. Since 2017, the unified textbooks have been used in the first and seventh grades, in the second and eighth grades in 2018, and in the autumn of 2019, all grades will be fully covered. In January 2019, the Ministry of Education initiated the revision of the curriculum standards for compulsory education, and the curriculum standards for Morality and Rule of Law are currently being formulated.

　　Future-oriented,Constructing the overall moral education curriculum suitable for children

　　Since the founding of New China 70 years ago, moral education courses in primary schools have grown from scratch, from political lessons to ideological and moral lessons, from ideological and moral lessons to morality and life, morality and society, and then to morality and rule of law in the new era. The course has both a changing side and a constant side. What remains unchanged is the initial intention of moral education curriculum — — To cultivate all-round socialist builders and successors, the contents and organizational forms of moral education have changed, such as from a single political education to paying attention to moral education and then to both morality and law, from instilling political dogma to constructing children’s moral life, from meeting the requirements of society to meeting the common needs of social development and individual development, from "one program with many books", choosing to use one program with one book, and using it in a unified way.

　　Looking forward to the new era, the development of moral education curriculum in primary schools should achieve four points: first, put the moral education curriculum in primary schools into the overall framework of "the integration of moral education in colleges, middle schools and primary schools" and design the moral education curriculum in primary schools step by step and spirally. Second, take children as the center, construct children’s moral life, including children’s communication life with themselves, others, society, country and the world, transcend individuals and realize the integration of individuals and society. Third, construct the content system of "Great Moral Education" course. Moral education is not only a political course, but also an ideological and moral course. It is a "grand moral education" that includes ideological and political education, moral education, rule of law education, psychological education and traditional culture education. The content of moral education not only has a stable side, but also keeps pace with the times and embodies the times. Fourth, highlight the national will of moral education curriculum. General Secretary of the Supreme Leader pointed out: "Ideological and political course is the key course to implement the fundamental task of Lide Shuren." In the new era, we must adhere to the Party’s overall leadership over the construction of ideological and political courses, make unremitting efforts to cultivate people with Socialism with Chinese characteristics Thought, the supreme leader of the new era, strive to cultivate new people of the times who are responsible for national rejuvenation, and cultivate socialist builders and successors who are fully developed morally, intellectually, physically and artistically.

　　(The author is distinguished professor, director of the Institute of Moral Education of Nanjing Normal University and Changjiang Scholar of the Ministry of Education)

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According to the survey report on the living conditions of national automobile dealers in 2023 released by china automobile dealers association, more than 70% of dealers failed to complete the annual task index; The loss ratio accounts for 43.5%, and the profit ratio is only 37.6%.

Will car dealers and 4S shops still be a good business in 2024?

Let’s take a look at several sets of key data. (The following data source: china automobile dealers association)

According to the survey, 27.3% of the vehicle sales targets are achieved at or above 100%, and 19.4% are between 90% and 100%, which make up 46.7%. Usually, the completion rate is above 90%, and the OEM can get 100% rebate.

This means that in 2023, more than half of dealers failed to get the "planned" rebate at the beginning of the year.

Judging from the proportion of income of each business module in the total income, the proportion of new cars and after-sales has not changed much, only the proportion of financial insurance has been rising all the way, and the proportion of used cars has been declining all the way.

The profitability of dealers is also not optimistic. In 2023, the loss ratio reached 43.5%, and the profit ratio was 37.6%. Although the profitability improved compared with that in 2022, it was significantly lower than that in 2021, which was the second worst result in the past six years.

Finally, look at the composition of dealers’ profits. The vehicle sales contributed -15.6% and the after-sales contributed 60.7%. Obviously, the new car does not make money, and the after-sales volume is small, which is the dilemma faced by dealers.

Combining these tables, we can roughly see what kind of year the dealers experienced in 2023.

First of all, dealers are trapped in the traditional business model.None of the business sectors can make people shine at the moment, leading a certain sector to rise suddenly.

Vehicle sales always account for about 80% of operating income, which confirms an experience in the industry: vehicle sales determine whether dealers are dead or alive.

Yes, after-sales can’t determine the life and death of dealers. Even those dealers whose service absorption rate is more than 100% will actually live for less than three years after being cancelled and turned into ordinary repair shops.

Because on the one hand, there is no source of supplementary customers, and the loss of customers and the reduction of admission are inevitable results; On the other hand, the expenses such as rent, water and electricity personnel’s wages have not decreased, and the profits will only become thinner and thinner; The most important thing is to lose the gold-lettered signboard authorized by the manufacturer, and the degree of trust is no longer the same.

Secondly, new car sales not only don’t make money,It is also necessary to dig out a piece from the profits of other business sectors to fill the "negative profits".

Combined with the achievement rate of vehicle sales target, the dealers who can make profits or survive in 2023 are all the stores that rank higher in the national sales ranking of brands or top in the regional sales, with high achievement rate. They can not only get millions of full rebates, but also get hundreds of thousands of extra rewards such as "market contribution award" and "market development award".

From the OEM’s point of view, if all the head dealers in the brand fall down, the brand will have no one to follow. In order to prove the "correctness" of its marketing strategy, it is necessary to set a good example, even if we put some water on these dealers at a critical moment.

From the dealer’s point of view, only those senior dealers whose service absorption rate is greater than 100% can have the confidence to reduce the profit of the new car sales section in the store to negative, so as to follow up the annual volume price in 2023 and sell cars at a loss. The gambling is that the main engine factory does not dare to let itself go bankrupt.

Especially for those dealers whose land is owned rather than leased, the operating expenses are missing a large piece of land or store rent, and only the personnel expenses and marketing expenses are left in the big expenses.

Even if the profits of previous years are filled in, the speed of losing blood can be greatly alleviated, and they can stay at the poker table for a longer time, and the greater the grasp of procrastination.

So in 2024, is automobile distribution still a business project worth sticking to?

Needless to say, the enterprises or 4S shops that still have the status of car dealers are all authorized to sell fuel car brands (except Tucki).

Whether these dealers are still worth sticking to in this industry depends on the power technology route they will adopt in the future and their geographical location.

With regard to the future development direction of automobile power technology route, pure electric vehicles will become more and more mainstream, but it will not be realized in a short time, and its market penetration may even fluctuate upward, let alone completely replace fuel vehicles.

Even if the hybrid vehicle is a transitional technology, this transitional period will last at least 10 years, or even more than 20 years.

Fuel trucks or liquid fuel trucks will not disappear completely. Even in the southern provinces and cities of China, there will still be sporadic use in emergency rescue and disaster relief, field work, etc., while the scope and time of use in the north will be wider and longer.

The power technology route of automobile brand OEM is a long-term strategic decision that will not be easily changed. As its distributor, it is relatively easy to obtain accurate information.

Then the remaining major influencing factor is the geographical location of the dealer.

If the dealer is located in the north of Qinhuai line, even if the power technology route of the brand main engine factory is only fuel oil and electricity, the risk of sticking to it is still relatively low; If the power technology route of the brand OEM is only pure electricity, then the risk of sticking to it is relatively high.

On the other hand, if the dealer is located in the south of the Yangtze River, the risk of sticking to technology brands with only fuel and oil is relatively high, even if the risk of sticking to technology brands with only pure electricity is still relatively low.

So, in 2024, is automobile distribution still a business project worth investing in?

This problem is more complicated than the previous one, which involves not only the power technology route that the brand OEM will adopt in the future and the geographical location of the proposed store, but also the business policy of the brand OEM.

Because the brand OEM sells well and makes money or not, it doesn’t mean that the dealer sells well and makes money or not.

At present, most of the "new power" new energy brand OEMs adopt a mixed cooperation mode, that is, the electromechanical service sector of new car sales and after-sales is self-operated, and only the after-sales car body panel is recruited.

Typical brand OEMs, such as Tesla (since last year, it has started to operate its own business), Weilai, Ideality, etc., are not discussed here.

Most of the new energy brands established by the original fuel vehicle brand OEM still choose the 4S store model, such as:, Lantu, Feifan, Zhiji, Aouita, etc., but when choosing these brands to apply, we must pay attention to their respective business policies.

In business policies, special attention should be paid to the following terms:

Address of the proposed store:Generally, it is required to be in the automobile business circle or downtown area, which is related to the rental cost in future operations.

Building area and building form:It is related to the capital investment of hardware construction and the cost of hydropower publicity in operation.

Sales commission:New energy brands basically adopt the sales agency system, that is, dealers are no longer required to control the inventory, but dealers also lose their influence on the terminal retail price of automobiles. Every time a commercial car is sold (signed), they can only get a sales service fee of 2%-3% of the sales price of new cars from the brand OEM, that is, a sales commission.

This profit is basically less than half of the difference between the purchase and sale of dealers 10 years ago, but for the current market environment, it is a long-lost new car sales profit. However, it is unclear how the proportion of this sales service fee will change in the future.

Payment method of store building rebate:Brand OEMs usually give rebates to newly-built stores, but the current rebate method is disgusting. For example, the total amount of the promised rebate for building stores is 2 million, but it needs to be paid in three years (every 12 months is one year from the month after acceptance and opening), with a maximum of 700,000 yuan per year, which is paid as a subsidy to 1000 yuan for each new car sold.

That is to say, in the past three years, at least 700 vehicles must be sold every year, in theory, in order to get the store-building rebate in full. After the new store opened for three years, the sales volume usually increased gradually. If 500 units, 800 units and 1,000 units were sold in these three years, the store-building rebate would be 50+70+70 = 1.9 million. Of course, in order to reach the sales volume of 700 units in the first year, investors increased their investment in publicity or marketing activities to push up sales volume, and brand OEMs also encouraged and welcomed the success, because it was the investors’ money that was spent, and these promotional investments, brand OEMs said that even if it rains, it will never rain.

In short, there are many reward or rebate clauses in business policies that need to be carefully studied. If you want to get them in full or at the top, there is basically only theoretical feasibility, just for the operation of addition, subtraction, multiplication and division, which is quite insulting to IQ.

As for whether it is worth investing, it is necessary to judge the specific location, brand and investor’s own conditions one by one.

Article source: automobile service world, thank you.

　　"Teacher Lu playing with bones" Lu Jing put the bones of fish head, braised chicken and Beijing roast duck together into a whole skeleton, creating a kind of "visual sense of paleontology museum".

　　Dai Jianye, a professor of "Debris Flow", told the story of Li Bai, Du Fu and Gao Shi joining hands to visit famous mountains, visit immortals and refine the elixir, which reappeared the prosperous time of the Tang Dynasty.

　　Gong Gongjun, who only made a noise but didn’t show up, took everyone to visit every corner of the Forbidden City and quoted the classics to tell the cold knowledge and little interesting things of the Forbidden City.

　　With the development of short video platform, more and more content creators have emerged to share and spread knowledge. They are popular science experts who have knowledge, love sharing and are familiar with skills. These high-quality content supplies meet and create a huge demand for knowledge.

　　Professor Hu Baijing, Executive Dean of School of Journalism, Renmin University of China, believes that the rise of short video platform has promoted the expansion of knowledge production from elite to the public, making knowledge more personalized and scene-oriented, and at the same time making it possible for knowledge to be universal, knowledge to be promoted, and knowledge to be shared and co-created.

　　

　　Small but refined, making universal knowledge close to reality.

　　"Tang Xuanzong released Li Bai from the court, that is, he was given a sum of money to get rid of him: you are not cut out to be a prime minister. Li Bai went to Luoyang from Chang ‘an, and Du Fu was a fan of Li Bai. Li Bai was kind enough to let him meet him. After meeting him, he admired Li Bai to death. I don’t know whether Li Bai plays cowhide well or is charming. Anyway, Du Fu listened to his words and started from Luoyang, Henan Province to Hebei and Shandong with his eldest brother. What for? Looking for immortals, picking fairy grass and refining elixir, I met Gao Shi halfway … "This is the story that happened in 744 AD and was called the meeting of the sun and the moon in China literary world by Wen Yiduo. Only Confucius can match it when he saw Lao Zi.

　　Although it doesn’t sound formal, this remark is by no means a fabrication by Dai Jianye, a professor at the College of Literature of Central China Normal University. The experiences of Li, Du and Gao in seeking immortality and monasticism are reflected in several poems of Du Fu. Dai Jianye lamented that it was a generation of romantic people.

　　When this lecture video was put on Tik Tok, Dai Jianye didn’t know what the latter was. More than a year later, he became Professor online celebrity known as the Debris Flow. The Tik Tok has nearly 4 million fans and tens of millions of likes.

　　The "big family" living in Hefei is a lawyer with nearly 10 years of financial work experience. In her spare time, she uses short videos to give netizens common knowledge of popular science and economics.

　　The "treasure family" found that the public is very curious about knowledge, but many people have no chance to receive economic education, lack basic knowledge of wealth, and have no concept of risks and benefits. If the public can learn more about economics, they may be able to avoid some losses. Some netizens left a message under the short video she posted: "Fortunately, I saw that you were not fooled by the Ponzi scheme, and my friends around me pressed hundreds of thousands of yuan on a financial platform."

　　In the era of short video, knowledge levels are diversified and symbiotic, including authoritative scientific theories, life tips and workplace office skills to meet the different knowledge needs of different audiences. The sharers of knowledge are not necessarily high-ranking experts and scholars, but also life experts who are familiar with their own fields.

　　Compared with the traditional graphic form, short video communication knowledge has four characteristics: immediacy of knowledge dissemination, personalization of knowledge presentation, manifestation of invisible knowledge and popularization of complex knowledge.

　　Zhao Yan, President and Editor-in-Chief of China Science Newspaper, said that a short video of 15 seconds to 1 minute condensed the serious knowledge on weekdays and passed it on to the audience in a more visual form, which changed the boring appearance of knowledge and narrowed the distance between the public and cultural knowledge. Knowledge sharing and linking with short videos not only broadens the boundaries of knowledge, but also brings knowledge inclusiveness close to reality.

　　Promote the value shift of Internet content industry.　

　　In the eyes of knowledge creators, short videos have become the primary tool for them to spread and exchange knowledge.

　　Xiang Bo, who works as a chemistry teacher at Guangyuan Middle School in Sichuan Province, said that his own class could only affect 40 or 50 students in the classroom. "But now I am a teacher shared by more than 6 million fans. Making good use of communication tools can eliminate the time and space barriers of knowledge dissemination and light up more people’s enthusiasm for chemistry. "

　　Lu Jing, an associate researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, feels that doing popular science on short videos is a "new and wonderful experience". Before that, she didn’t expect that the mobile internet platform could tilt resources to serious knowledge creators and content like her. Short videos made her find a hyperlink to share knowledge with the world, and the feedback from "fans" became her motivation to persist in doing popular science. "I feel that short videos make the way to do knowledge on the Internet wider and wider."

　　The purpose of people’s initial use of short video software is mostly entertainment and leisure, but in a highly fragmented and entertaining viewing environment, it is easy to have a sense of emptiness and aesthetic fatigue after a long time. The emergence of knowledge-based content, like a clean stream, can fill the gaps in people’s hearts.

　　Wang Xiaohong, a professor at Communication University of China, pointed out that with some Internet platforms successively launching measures to spread service knowledge, "knowledge content has gained unprecedented attention in the Internet industry. This trend reflects the upgrading of Internet content from single entertainment to knowledge. It can be said that the short video platform has driven the value shift of the Internet content industry. "

　　For users, short videos break the original time-space limitation of knowledge intake, allowing people to use their spare time to study anytime and anywhere. At the same time, short videos present knowledge in the form of concise and clear knowledge points, and ignite users’ interest in further in-depth learning.

　　Therefore, on the one hand, short video greatly reduces the threshold and difficulty of knowledge reception, mobilizes the enthusiasm of the public to create and disseminate knowledge, and realizes co-creation; On the other hand, short videos take social interaction as a link, breaking down the barriers of knowledge dissemination, allowing knowledge to reach more people and realize sharing.

　　Provide a better environment for knowledge content creation

　　"Information creates value. Among the many values created by information, the value of knowledge dissemination is the highest." Zhang Yu, vice president of ByteDance, believes that continuous investment in knowledge content will benefit the sustained and healthy development of the entire Internet content industry.

　　"As a platform or technology, if high-quality content is not occupied, then harmful content will be occupied." Dai Jianye said, "Short videos have both pictures and sounds, and you can also add words, which is definitely a very good way to spread. Algorithms and traffic tell us what kind of articles and videos are the most popular and what kind of knowledge people like, which not only enables the author to tailor them accurately, but also enables the network to deliver them to the door regularly and quantitatively, which profoundly affects the production of knowledge. Those popular knowledge will be churned out in large quantities, but the neglected knowledge will not be produced. "

　　Dai Jianye’s viewpoint is being verified by practice. At the "2019DOU Knowledge Creator Conference" held in Beijing a few days ago, Zhang Yu introduced that as of December 2, 2019, the number of knowledge content creators with over 10,000 fans in Tik Tok had exceeded 74,000, and a total of 19.85 million high-quality knowledge short videos were created, with a cumulative broadcast volume of more than 1.9 trillion; Each short video of knowledge has reached nearly 100,000 people.

　　At present, all major short video platforms have built their own content pools, focusing on providing young people with high-quality content such as teaching, calligraphy and painting, parenting education, human history, traditional culture, handcrafting, natural science popularization and so on. For example, the Encyclopedia, a knowledge label area initiated by Aauto Quicker, and the DOU Knowledge Plan and the Non-legacy Partner Plan initiated by Tik Tok in conjunction with the Science Communication Bureau of Chinese Academy of Sciences, etc.

　　However, at present, the overall proportion of these contents is still low, and the total amount is still insufficient. In the future, various short video platforms will continue to exert their efforts to provide a better environment and more support for knowledge content creation.

　　In addition, regarding the view that short video learning is fragmented, Chen Zheng, a teacher at the National Physics Experimental Teaching Demonstration Center of Beijing Jiaotong University, said in an interview with the media: "Short video really can’t achieve the effect of systematic teaching, nor can it train professionals, but at least it can do one thing, that is, open a door. I teach physics, and my goal is to show some basic world outlook and methodology to the audience, especially teenagers, through these fragmented puzzles. When they collect enough’ fragments’, they master their internal connections and can spell out a complete picture of the world. "

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