Lianyun District, Lianyungang City: Culture Benefiting the People and Refining the City Character

  Members of the choir in red army uniforms are singing "Long March Songs". Photo by Xu Xiaojing

  Get up early and run around the health trail of Beigushan for a few laps, and feel the hearty sweat; In the afternoon, after roaming the sea of books in the farmer’s bookstore, hide in the quiet little garden and breathe fresh air in the green oxygen bar; In the evening, walk into the people’s stage and watch a wonderful performance written and directed by the masses, so that the soul can enjoy the cultural journey … … In Lianyun District, Lianyungang City, the cultural benefit project allows everyone to enjoy the cultural dividend, and the people’s happiness and satisfaction have been effectively improved.

  Huimin activities play a happy life movement for the people.

  "We are walking on the main road, full of high spirits and high morale … …” A song was sung as a quotation, which focused the attention of the audience on the stage. On the evening of June 26th, a mass art performance celebrating the centenary of the founding of the Party in Lianyun District entered Xugou Street. Nearly 200 social workers, employees of enterprises and institutions, retirees and kindergarten children wrote, directed and performed the red song and dance Ode to Yimeng, instrumental performance of My People,My Country, paper-cut catwalk, China Red Flying on Paper, Communist Successor and other cultural programs for the public.

  "The days are really good now. Cultural activities are one after another, and ordinary people can see high-standard performances for free at their doorsteps!" Wang Chunxia, a resident of Xugou Street, looks happy.

  In April this year, Lianyun District officially launched a series of mass literary and artistic performances to celebrate the centenary of the founding of the Party. Relying on the new era civilization practice center (station), it adopted the organizational model of "the center takes the lead, the community sets the stage, and the masses take the lead", giving full play to the creative advantages of the masses’ literary and artistic backbones, arranging and staging a series of original literary and artistic works for the masses to learn from the history of the Party, so that the masses can deepen their understanding in creation, tour and watching.

  "As an important part of the series of activities to celebrate the centenary of the founding of the Communist Party of China (CPC) in Lianyun District, the mass art exhibition will continue to tour other streets to guide the people to inherit the red gene and continue the red blood, so that ‘ Always follow the party ’ The concept is rooted in everyone’s heart. " Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

  Combining the study and education of party history with the culture benefiting the people, up to now, the whole region has carried out the "Hundred Years Road, Mountain and Sea Love" — — Lianyun District celebrated the 100th anniversary of the founding of the Party with a chorus competition, a large-scale red classic epic chorus concert celebrating the 100th anniversary of the founding of the Party in Lianyun District, and an open theme party class in Lianyun District, with nearly 10,000 people participating in the performance. These cultural activities with rich connotations and distinctive features are welcomed and praised by the broad masses.

  Students listen to the celebration of the centenary of the Communist Party of China (CPC) in Taoyuan Bookstore. Wang Chunshe

  Farmhouse Bookstore to Build a "Cultural Granary" for Rural Revitalization

  In the farmer’s bookstore in Huangya Village, Yunshan Street, there are all kinds of tables, stools and bookshelves in the small bookstore, and more than 3,000 books are neatly placed, emitting a strong book fragrance.

  "Since the village has a farmer’s bookstore, to the bookstore ‘ Charging ’ There are more and more people, and many villagers spontaneously come to the farmer’s bookstore every day to choose books they are interested in, learn about getting rich information, and learn from knowledge. " When it comes to the improvement of rural cultural environment by farmer’s bookstore, the villagers have raised their thumbs.

  In order to effectively solve the problems of farmers’ "difficulty in buying books, borrowing books and reading books", Lianyun District vigorously promotes the project of benefiting the people. At present, there are more than 59,000 books in 47 farmer’s bookstores in the whole region, and the farmer’s bookstores are open all day. Villagers can not only read books in the bookstores, but also borrow them home, and learn from books about breeding, planting, cooking, fitness, science and technology. Relying on the platform of farmer’s library, villages have also organized colorful reading activities, and insisted on combining the construction of farmer’s library with the construction of reading for the whole people and reading books, thus effectively enhancing the vitality of farmer’s library.

  In the front line of study and education of Party history, one by one "farmer’s bookstore" has also become a "new position" for children to learn and a "charging station" for teenagers to supplement "red energy".

  On the morning of July 1st, I walked into Taoyuan Bookstore in Baoshan Village, Sucheng Street, and books were neatly placed in the reading area of Party building, covering the history of the party, policies and regulations within the party and party affairs knowledge. Twenty left-behind children in the area are watching the celebration of the centenary of the founding of the Communist Party of China (CPC) and listening to the important "July 1st" speech by the Supreme Leader General Secretary.

  This year, Lianyun District innovatively carried out reading practice activities such as "Red Bookstore My Dream" and "New Era Rural Reading Season" with the farmer’s bookstore as the carrier, guiding and encouraging rural children to read more and better books, cultivating and practicing socialist core values, and inspiring rural children’s feelings for home and country and patriotic enthusiasm.

  Let the study and education of party history leave no "dead ends". At present, Lianyun District has upgraded all the farmer’s bookstores in its jurisdiction into red "post stations" for the study and education of party history, set up a study area for party history, enrich books on party history, and make farmer’s bookstores a new position for learning party history, understanding ideas, doing practical things and opening up new opportunities.

  Students from Haizhou Bay Primary School visited the theme exhibition hall in Lianyun District New Era Civilization Practice Center. Photo by Huang Chuyu

  Cultural venues become the landscape of mass culture and education.

  "Rich in books and elegant environment, reading here is a pleasure. Instead of going to tourist attractions to see people crowded, it is more meaningful to study and charge. " On the morning of June 20th, in the reading area on the second floor of Lianyun District Library, Jiang Wei, a citizen, was fascinated by the silent Don River. In the classroom next door, his 5-year-old son is experiencing handcrafting. The novel way of activity makes the little guy dance with excitement.

  In the Science and Technology Experience Center, Cai Ziyao, who is only 9 years old, stopped in front of the Sun-Earth-Moon Running Instrument and listened carefully to the narrator’s story. "Every time I make new discoveries, I can learn new knowledge every time. It seems that the door of knowledge is opening to me here." Cai Ziyao said excitedly.

  Cultural venues are an important symbol of a city’s cultural development level, the core of urban civilization, recording the massiness of history and leading the forefront of science and technology culture. In recent years, Lianyun District has invested more than 15 million yuan to build a district-level new era civilization practice center with a total of four floors and nearly 14,000 square meters, providing citizens with a comprehensive place integrating learning, leisure and practice.

  Lianyun District New Age Civilization Practice Center will integrate cultural centers, libraries and gymnasiums, move into the Civic Ethics Hall, and build new functional rooms such as moral lecture hall, theoretical workshop, volunteer home, juvenile class and civilized Lianyun Exhibition Center, so as to achieve perfect positions, proper management, meet the demand, and realize the sharing, openness and networking of position construction. At the same time, in combination with reality, we will integrate all kinds of resources, promote the establishment of new era civilization practice stations in 9 townships and streets, set up new era civilization practice stations in 46 administrative villages (communities), set up 6 new era civilization practice bases in scenic spots and square parks, and set up new era civilization practice points in 216 organs, enterprises, institutions and civilized units, extending the reach of culture and education to the masses.

  It is reported that during the summer vacation, Lianyun District will also rely on the New Era Civilization Practice Center to launch a "colorful summer" around the theme of "Celebrating the 100th anniversary of the founding of the Communist Party of China (CPC)" — — The "Little Red Army" red practice series activities offer colorful interest classes and hold a series of cultural activities for young people. "I hope to cultivate children’s aesthetic taste and cultivate their artistic interest and feelings of loving their hometown and motherland through a series of red activities." Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

  With the continuous improvement of the supply system of public cultural products and services, Lianyun people’s mental outlook has taken on a new look. In rural areas, rich cultural and recreational activities have changed the people’s concept of life, with more harmonious neighborhoods, simpler rural customs and more modern pursuits; In the city, with the rise of cultural landmarks and the improvement of cultural facilities, reading has begun to integrate into life, and watching performances has become a fashion. Culture benefiting the people is condensing the positive character of this city. (Huang Chuyu)

Latest! Israel’s "extremely important target" was attacked.

Yemeni Houthi armed forces said on the 16th that the organization launched a drone attack on the southern Israeli port city of Eilat that day, hitting an "extremely important target".

Yahya Zarrea, spokesman of Houthi armed forces, issued a statement on the same day through Masila TV station controlled by the organization, saying that in order to support Palestinian and Lebanese resistance forces, Houthi armed forces dispatched several drones to carry out military strikes against Israel and successfully hit the target.

Zarrea said that Houthi forces will continue to attack Israeli cities and ships related to Israel until Israel stops its "aggression" against the Palestinian Gaza and southern Lebanon.

After the new round of Palestinian-Israeli conflict broke out in October last year, Houthi armed forces frequently used drones and missiles to attack ships associated with Israel in the Red Sea, Arabian Sea and other waters, and often attacked Israeli land targets, demanding that Israel stop its military operations in the Gaza.

KIA EV5 internal data exposure! With a cruising range of 720km, the car is now booked at a big discount.

The new electric compact SUV 5 is currently in the pre-sale stage, with the price range of 159,800 yuan to 229,800 yuan, and will be officially listed on November 17. Zhidian Travel obtained a set of promotional materials and information of EV5. The new car offers two power versions of single motor and dual motor, and is equipped with 88.1kW·h battery pack, with a maximum battery life of 720km.

According to Kia dealers, at this stage, booking a car can enjoy 6 times the deposit expansion policy, boutique gift packages, mall points dividends and other benefits, with a comprehensive value of about 10,000 yuan.

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 1

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 2

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 3

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 4

KIA EV5 internal data exposure battery life 720km Now book a car with a big discount-Figure 5

KIA EV5 internal data exposure battery life 720km Now book a car with a big discount-Figure 6

KIA EV5 internal data exposure battery life 720km Now book a car with a big discount-Figure 7

KIA EV5 internal data exposure battery life 720km Now book a car with a big discount-Figure 8

KIA EV5 internal data exposure battery life 720km Now book a car with a big discount-Figure 9

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 10

The front face of EV5 is equipped with a brand-new digital tiger roar design, and the B-pillar-free door-to-door and rotary seat do not appear in the production model, but adopt the traditional door-opening method to provide a 2+3 seat layout. The new car provides a zero-gravity seat, a 67L front trunk, a rear folding table (right side) and a central drawer-type heating and cooling incubator (4L).

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 11

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 12

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 13

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 14

KIA EV5 internal data exposure battery life 720km The car is now booked at a big discount-Figure 1

EV5 is built based on KIA’s global modular electric vehicle platform E-P, equipped with an 800V high-voltage ultra-fast charging system, a permanent magnet synchronous motor with a maximum power of 160kW, and a peak torque of 310 N m. It is also equipped with a lithium iron phosphate battery produced by Xiangyang Foday Battery Co., Ltd..

The new car is equipped with L2+ intelligent driving assistance system, 2nd generation expressway driving assistance system, 2nd generation remote control intelligent parking assistance system and 7 airbags.

Jietu X95 strives to create intelligent driving, fun, new life, and full of strength.

What I bring to you today is a-. Let’s look down with Xiaobian.

First of all, from the appearance, the front face of Jietu X95 presents a clean design style, which looks very clean and refreshing with a three-piece net. Coupled with the simple headlights, it looks quite clean. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4858MM*1925MM*1780MM, the car uses individual lines, the car side looks very simple, with large-size thick-walled tires, the shape is quite cool. In terms of the rear end, the overall shape of the rear end echoes the front end, the taillight style is more exquisite, and the exhaust pipe adopts a bilateral single-outlet design, and the overall layout is impressive.

In terms of interior, Jietu X95 interior looks fashionable and simple, and the overall shape is remarkable. The car looks very good outside the steering wheel, equipped with the functions of manual steering wheel up and down+front and rear adjustment, and has a good feel experience. Take a look at the central control, and with the 12.3-inch touch-sensitive LCD central control screen, the interior style is impressive and looks cool. Finally, let’s look at the dashboard and seats. The car is equipped with an eye-catching dashboard, and the information is easy to read and clear. The car uses imitation leather seats, which are wide and thick, and are basically enough for daily use.

The Jetway X95 is matched with a wet dual clutch (DCT) gearbox, with a maximum power of 145KW and a maximum torque of 290N.m, with good power performance.

Equipped with driving mode selection, remote control key, rear wiper, traction control (ASR/TCS, etc.), support for CarLife and other configurations, it has rich functions and greatly improves its convenience.

OK! Next, let’s sum up. Many people buy SUVs because of their stronger passability. The car is practical and fully equipped, and it is a good helper for home travel.

JETOUR Jetway: Jetway experts say "cruise at a fixed speed"

Many people say that it is tiring to travel at high speed during a small holiday. Xiaobian just wants to say that you don’t have new skills to get. Here is a grand introduction. Look here.

CRUISECONTROLSYSTEM is abbreviated as CCS, also known as driving device. With this device, after we have been driving on the expressway for a long time, the riders of Jietu no longer need to control the accelerator pedal!

So how do you get in? !

First, click the cruise button, and the cruise indicator flashes to enter our pre-cruise state!

Next, keep the vehicle speed within the range of 40km/h-130km/h, press the SET key, and the cruise indicator light will always be on to enter the cruise state. At this time, if you don’t step on the accelerator, the vehicle will travel at the specified speed at a constant speed.

During cruising, click the+key or-key, and the vehicle speed can be increased or decreased by 2 km/h. If you press the+key or-key for a long time, the vehicle speed will continue to increase or decrease.

Click the cruise button again, and you can exit the cruise state.

New Year’s Day holiday is coming, and it’s easy to travel. Have you got the new skills?

The activity time is from December 10th, 2019 to December 17th, 2019.

The article is provided by the author.

It is hard to sell at half price! Why is the business of good shops getting harder and harder?

▲ Click to make an appointment for live broadcast at 20:00 tonight.

Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

-this week’s live broadcast notice:

Traffic growth is becoming more and more difficult, and the content of each track is becoming more and more saturated. Is there a bonus from the media?Ordinary people want to enter the media, how to choose the right platform?

Tonight at 20:00, we invite.Mr. Chen Rongrong, CMO of Qianbai Billion Valuation GroupandFounder of Mammoth Society-Teacher Kosan of DakeBe a guest in the live broadcast room of three classes and share with you.How to choose a new media platform and the correct way to open the 2024 layout from the media!

Click to reserve three classes for live broadcast at 20:00 tonight.

Add three classes to the staff

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Editor in charge:

Is Pentium related to the red flag?

Pentium and Hongqi are closely related. They are both brands of China FAW, and Pentium is a sub-brand of Hongqi.FAW, as a leading automobile manufacturer in China, was formerly known as FAW Factory. Pentium brand was founded on May 18th, 2006, mainly producing SUVs and cars. On October 17th, 2018, FAW released the brand strategy of "New Pentium" and officially launched the new LOGO "Window of the World" and the brand-new English logo "Best".

The product line of Pentium brand is very rich, including FAW Pentium T55, Pentium T77, FAW Pentium T99, Pentium T33, pentium X40, Pentium T55, Pentium T55 Beef Bun Edition, FAW Pentium B70 and other models.

Hongqi, on the other hand, is an automobile brand directly operated by China FAW Group. Its products are divided into four series: L series, S series, H series and Q series. Among them, L series mainly locates high-end commercial vehicles, such as Hongqi L5. As the only E-class sedan in China, L series has served international conferences many times. H series is geared to the mass market, with cars and SUV models; S series introduced a pure electric concept sports car Red Flag S9; Q series focuses on commercial MPV models.

一汽奔腾T55

From the above introduction, it can be clearly seen that,Pentium and Hongqi are not only brands of China FAW Group, but also Pentium, as a sub-brand of Hongqi, has a close relationship with Hongqi.

Interview with Huang Lei: It is expected to shoot the favorite mushroom house family in Trouble Family 2.

 

Special feature of 1905 film network It was already eight o’clock in the evening when I met Mr. Huang Lei. He repeatedly said he was sorry, and kept wiping the sweat on his face and body. At that time, he had just finished the recording of CCTV6 "Today’s Film Review". He talked with the host Miao Yao for an hour and a half in the original eight-minute program. The studio can’t turn on the air conditioner in order to receive the radio. The high wattage spotlights and airtight rooms have harmed Mr. Huang, who is now broad-minded and fat, and his black T-shirt is soaked with sweat.

 

A friend who met Jing Tian once described her as "stunned", which I couldn’t fully understand before. Now I can feel something when I see Miss Huang. He wears ordinary clothes, combs ordinary hair styles, has no makeup, and is not as delicate and elegant as he was then, but he still can’t help sighing that he was definitely born to be an actor.

Huang Lei and Duoduo.

 

Teacher Huang, who gradually recovered, asked about the arrangement behind. After us, there was Lan Yu, the host of China Film Report, waiting to interview him to record Lan Yu Reception Room. Miss Huang, who has been too busy to drop water, suddenly muttered in a low voice: "I won’t see much when I go home tonight!" " In a flash, he regained his vitality and met our various requirements, as if that sentence was just my illusion.

Poster of Trouble Family

 

Trouble family— — The old director’s new debut

 

The Troubled Family, released on May 11th, is defined as Huang Lei’s "director’s old debut". In fact, he started directing TV dramas as early as 14 years ago, when he wrote, directed and acted, "Time flies", "Days are full of water" and "Singing at midnight" had good ratings and reputation. So The Troubled Family should be his film director’s debut.

"Time flies like water", "Tian Yisheng Water" andMidnightSong

 

Why did you re-direct the tube after 12 years? Teacher Huang concluded that there were external and internal causes: "The external cause was that I was working on a drama festival in Wuzhen at that time, and suddenly a friend came to Wuzhen to ask me if I was interested in directing this film. I watched the film and found it interesting. The internal cause may be just right, because at the present age, I suddenly feel that I can shoot this movie, I can express it, and I will shoot it. "

 

With the support of director Yamada, it is expected to make Troubled Family 2.

 

Recently, the Korean Wave has faded in China, and there has been a big gap in the film and television market. Many film and television companies have turned their attention to Japanese IP. However, many remakes have been restricted by Japan’s complicated and complicated copyright terms. For example, when Alec Su recently remaked The Dedication of Suspect X, there were many obstacles in copyright and script.

Alec SueditionThe dedication of suspect x

 

Teacher Huang recalled that the process of his remake was quite smooth. He thought that Japanese writers were very serious and needed to confirm their scripts before shooting, so he had to fly to Japan with the screenwriter to do the script work. But, after all, Yoji Yamada’s "Family Suffering" is relatively small, few people know it, and its influence is not as extensive as that of "Suspect", so there is no problem in copyright. Shooting started in November last year and took a month. The whole process went smoothly. Although the release time was changed once, it was because it was not finished in the later period.

Director Yamada attended."Trouble Family" Killing Conference

 

And in the process of remake, he also got the support of director Yamada. In December last year, "Trouble Family" held a press conference, and the 86-year-old director Yamada personally came to the scene to congratulate. Last month, Yamada’s "Family Bitterness 2" was shown to the audience in Beijing International Film Festival. Teacher Huang said, "Director Yamada is also quick, and he has already finished the second film. He also asked me that day if I wanted to shoot the second film. I said yes. I will shoot the first film first, so that everyone can check it out. If I feel good, I will shoot the second film. "

 

To show the sense of alienation of China’s family, the actor first looked for acquaintances.

 

Unlike Japanese films, mainland films do not have the tradition of family ethics films like Yasujirō Ozu, Yoji Yamada and Hirokazu Koreeda, and the genre of light comedies is even rarer. For this seemingly unpleasant theme, Teacher Huang thinks: "The Troubled Family is actually not a family theme, but a light comedy with a family as the starting point, or it can be called a tragicomedy. This type is rarely filmed in China now.In recent years, the domestic film market, in fact, is not called making movies, it should be called making large films, and there are relatively few small films. Moreover, most of them are crazy comedies that shoot hilarious jokes, with special emphasis on exaggeration and stylization, and few people use realistic means of expression."

Stills of "Family Suffering"


The original "Family Suffering" has a very strong Japanese flavor, such as male chauvinism, full-time housewives and so on. How to achieve localization in the process of adaptation, Mr. Huang responded: "In fact, in China’s family, like our parents’ generation, there are generally dual employees, no housewives, and there is no such thing as male chauvinism. Therefore, what we emphasize in this movie is not the theme of male chauvinism and the awakening of housewives.What we want to express is the sense of strangeness and alienation in Chinese families and the gap and distance between people in Chinese families caused by the inability to express."

Stills of Trouble Family

 

Regarding the selection of actors, Mr. Huang said: "Our remake is based on the frame of the story, some character relationships and a main event, so the appearance of each character has changed. The most important thing for me to choose actors is to be suitable. First of all, I think these actors are very good at acting. They are all acting directors, such as Li Liqun, a great old artist and a veteran. Another is that these actors are good at comedy performances, so there will be some different effects. Another is that I know them well, and I also look for acquaintances first.

 

Wen Qing can also be grounded, andSun Li"Unrequited love" together until the age of 60

 

On the surface, Huang Lei is now active in TV series and various reality shows, which seems to be a far cry from the image of Wen Qing created in April on Earth, but in fact, the Wen Qing spirit in his bones has never been broken, otherwise he would not have been brewing for five years and running for three years to establish Wuzhen Drama Festival, nor would he have performed a "Peach Blossom Garden in Secret Love" for 11 years.

Wuzhen Drama Festival

 

For Wuzhen, Mr. Huang said that he has had feelings for more than ten years. "I have many friends in Wuzhen, and I like that place very much, and Wuzhen has helped me realize many dreams, so my feelings are quite deep."

 

In 2006, the drama "Peach Blossom Garden" directed by Taiwan Province Lai Shengchuan landed in the mainland, and then Huang Lei, his wife Sun Li, He Jiong and Nana performed the play for 11 years. What made him persist for so long? Teacher Huang thinks: "The stage play has a long front, and a play can’t be performed well if it can’t be performed for a certain number of times. I have acted in the drama version of Four Generations under One roof before, but even the secret love lasted the longest, and I didn’t have the energy to take on other stage plays. "Secret Love" has been performed for 11 years, with nearly 500 performances. We want to perform 1000 performances.My wife and I have been on the stage for more than ten years, and we are very adapted to each other. We may continue to play like this until we are 50 or 60 years old."

Huang Lei and his wife in Peach Blossom Garden.

 

From the literary idol in the period of "Walking and Singing" and "April Day on Earth" when I first debuted, to the chef "Huang Kitchen" who has been grounded in recent years, why have people changed so much? Teacher Huang said: "This is all me, and it is all the real me. Only when I was young, there was no such thing as self-media, and the public mainly contacted us through works. Moreover, at that time, not only my works, but also the works of the whole era were more literary, so the impression you got might be more literary. Where did today’s "Yellow Kitchen" come from? Actually, I sent it to Weibo myself. I can’t write a poem when you say Weibo. I’ll send more meat in a pot. Maybe if I send too much meat in a pot, everyone will think you are grounded. Then you say …Is there more than one poem in life or more meat in a pot? I think there is more meat in a pot.. "

 

Life I yearn for has a second season, which is my favorite.mushroomWu family

 

In "The Life I yearn for", how did the "yellow kitchen" that can make cold noodles, cakes and even jump over the wall by itself come into being? Teacher Huang said: "I have never studied cooking specially, but I love food. I may be talented in cooking, because my father and mother cook well, too." Moreover, my hands-on ability is very strong, and I belong to the kind of hand that is very clever. I can cook, sew and repair electrical appliances. "

Reality show "The Life I yearn for"

 

Not long ago, the reality show "The Life I yearn for" was loved by many viewers, and Mr. Huang also promised that there would definitely be a second season. After participating in several reality shows, compare the partners who have cooperated in these programs — — The mushroom family, the extreme men’s gang, the father’s gang and the yellow combination are more important. Teacher Huang said: "In fact, we are a group of good friends in life, and we don’t divide which dial because of the program. Contact more familiar is the yearning for life, because He Laoshi and I have been good friends for many years. Another is Extreme Challenge. The six of us have been recording together for three seasons. Because of the long working hours, we have become good friends in life, and WeChat will keep in touch frequently. But "Where’s Dad Going?" We don’t have that much personal contact. I will have more contact with Yang Wei. If I go to work in Wuhan, we will all meet. Contact Lu Yi and Cao Ge on WeChat occasionally. Brother Wu Zhenyu, we have very little contact now. I think it’s actually that in the program, everyone has contact together, but then gradually there is less contact. Haiquan and I were buddies in life, but it wasn’t a program, that’s all. "

Industry evaluation of Dongfeng Warrior 917

Industry evaluation of Dongfeng Warrior 917

It is necessary to give the Warrior 917 the title of special forces in the car circle. The pre-sale price of the Warrior 917 Xiaolong armor is 768-868,000 yuan. This is a joint version of the film created by Dongfeng Warrior Technology and Bona Film. Adopt many militarized designs. Painting of desert storm yellow, forging wheel hub with closed rotor. The front of the car is reserved with a searchlight installation position and a hood spotlight seat, which can be extended to install high-position spotlights. The windshield of the roof platform draws lessons from the design of the bullet-facing surface of military vehicles. The door scuff plate with the same color as the car body integrates the elements of firearms to protect the lower edge of the door. 917 Jiaolong Armor adopts extended-range power, with a maximum horsepower of 816 horsepower, and comes standard with an electric winch with K-MAN coil spring nitrogen reduction and 12,500 pounds of pulling force. Multifunctional spare tire bracket, flagpole extension and high-position brake light bracket, and 40-liter carbon fiber side hanging storage box are also reserved. C window hanging plate, which provides three fixing methods: hanger, screw hole and guide rail, and is compatible with oil drum bracket, sapper shovel, fire axe, tactical bag and fire extinguisher.

Multi-functional rear trailer hook, electric outlet of collection car, with maximum traction of 2.5 tons. You can tow the RV, motorcycle, yacht and other industries to evaluate Dongfeng Warrior 917!

Industry evaluation of Dongfeng Warrior 917!

In 2024, China Automobile Evaluation released the latest evaluation results, and the intelligent indicators of six models were clear at a glance.

China Consumer News Tianjin News(Reporter)Wu bofeng) On September 19th, the Automobile Evaluation Management Center of China Automobile Center (Hereinafter referred to as China Automobile Evaluation.The second media conference in 2024 was held in Tianjin. The latest evaluation results of China Intelligent Networked Vehicle Technical Specification C-ICAP and China Green Vehicle Evaluation Specification C-GCAP, as well as the recommended list of medium and large new energy cars in the first issue of CCRT Car Selection Guide, were announced at this conference.

In order to achieve a comprehensive evaluation of intelligent networked vehicles, C-ICAP technical regulations cover assisted driving, automatic driving, smart cockpit and information security. C-ICAP (version 1.1) mainly evaluates the auxiliary driving unit and the intelligent cockpit unit. In the driver assistance unit, the driving assistance items include basic driving assistance (mandatory item) and pilot driving assistance (additional item), and the parking assistance items include basic parking assistance (mandatory item) and memory parking assistance (additional item). The initial star rating of the auxiliary driving unit is determined by the score rate of required items. For vehicles with 4-star required items, if the score rate of additional items exceeds 85%, the final star rating can be increased by "☆". In the smart cockpit unit, professional evaluation is mainly carried out around three dimensions: intelligent interaction, intelligent escort and intelligent service in the car cockpit.

The evaluation results of six models were released, namely, Datong G90, Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7. According to C-ICAP (version 1.1), Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7 won "5 stars+"for driving assistance, Deep Blue SL03, Wenjie M9 and Zhijie S7 for parking assistance, and Tengshi N7, Wenjie M9 and Zhijie S7 for smart cockpit.

So far, C-ICAP (version 1.1) has released the evaluation results of 12 models. The implementation of C-ICAP (version 1.1) has played an important role in promoting the development of intelligent networked automobile industry. On the one hand, it provides experience for the implementation of relevant policies and standards, and serves the government industry management; On the other hand, it guides the development of enterprise intelligent networking technology and promotes the improvement of product performance. At the same time, the comprehensive and rich evaluation results also provide professional reference for consumers to choose cars, promote users to form rational cognition and guide scientific consumption.

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In the low-carbon evaluation of C-GCAP, the evaluation results of eight models were released, namely, Datong G90, Tucki X9, eπ007, Extremely Fox Alfa T5, Volvo EX30, Hechuang V09, Weipai Gaoshan and Zhijie S7. According to C-GCAP (Trial Edition), the green performance of vehicle health, energy efficiency and low carbon were tested and evaluated, and the star ratings were evaluated respectively.

The evaluation results show that seven models, such as Tucki X9 and eπ007, received five-star evaluation for their health, six models, such as Chase G90 and Extremely Fox Alfa T5, received five-star evaluation for their energy efficiency, and seven models, such as Volvo EX30 and Zhijie S7, received five-star evaluation for their low carbon.

At the press conference, China Automobile Assessment also released "Insight into the Current Situation of Automobile Assisted Driving in China in 2024", which systematically summarized the application status of automobile assisted driving technology in China from the authoritative perspective of professional automobile assessment, and made in-depth interpretation and forward-looking analysis of various key development indicators.

Following the brand rejuvenation and upgrading of CCRT at the first media conference in the first half of the year, China Automobile Evaluation made new moves and released the first recommendation list of CCRT Car Selection Guide. The medium-sized and large-sized new energy car market is the first market segment investigated after the implementation of the new CCRT. Based on the sales volume and heat of the models in the market, 26 models were selected by China Automobile Evaluation. After consumer insight and user research, 9 recommended models were finally determined to be included in the first official consumption guide product "CCRT Car Selection Guide".

With the formal implementation of the 2024 edition of C-NCAP, C-ICAP and C-GCAP, the assessment of automobile safety, green and intelligence has reached a new level. At the same time, CCRT has been transformed and upgraded, which is closer to consumers. China Automobile Evaluation will actively play the role of professional automobile evaluation institutions and continue to push the automobile industry forward to the profound changes of great safety, intelligence and green. At the same time, we continue to pay attention to the characteristics of road traffic in China and consumers’ demand for car selection. Through independent, fair, professional and open testing and evaluation, we will be a good consultant for consumers to choose cars and promote the improvement of car quality and the application of new technologies.