The fuel consumption performance of Roewe cars is different due to vehicle types and power types. The average fuel consumption of compact cars in urban roads may be between 7-9 liters/100 kilometers, while the fuel consumption of SUV models may be around 9-11 liters/100 kilometers under urban working conditions due to their large body weight and size. Take Roewe RX5 as an example, its real fuel consumption is about 7-8 liters.

There are many factors that affect the fuel consumption of Roewe:

First of all, advanced engine technologies, such as in-cylinder direct injection, turbocharging and variable valve timing, can improve fuel combustion efficiency and thus reduce fuel consumption. The heavier the vehicle, the more energy it consumes and the higher the fuel consumption. In addition, vehicles with low drag coefficient have small air resistance when driving, and their fuel consumption is correspondingly reduced. Tire specifications, air pressure and patterns will also affect fuel consumption. Wide tires have good grip but large rolling resistance, and proper tire air pressure can reduce rolling resistance.

Bad driving habits, such as sudden acceleration, sudden braking and long idling, will lead to an increase in fuel consumption, while smooth driving, predicting road conditions in advance and reasonably controlling vehicle speed can effectively save fuel. In terms of driving conditions, the fuel consumption of urban congested road conditions is significantly higher than that of highways and other smooth road conditions. Regular maintenance ensures that the engine is in good working condition, and replacing air filters, spark plugs and other components is also helpful to improve fuel economy.

Roewe’s plug-in hybrid models such as D5DMH and WLTC have a fuel consumption of 5.25 liters per 100 kilometers and a comprehensive battery life of 1,300 kilometers. The fuel consumption of D7 DMH is 4.58 liters per 100 kilometers in the state of power loss, and it also sets an ultra-low fuel consumption record of 3.4 liters per 100 kilometers, with a comprehensive battery life of 1,704 kilometers. Its plug-in hybrid system has reasonable working logic and obvious electric drive tendency, which can effectively reduce energy consumption.

236 yuan a set, sold out in 6 hours, the sales reached 20 million … This is the sales data circulating in the market about the theme blind box of "Country Love". Although not everyone has seen the "Country Love" series, this theme blind box has been sought after by many netizens once it was launched. On Weibo, the reading volume of topics related to # country love blind box reached nearly 30 million. "Did you grab Liu Neng?" became a chat-up signal for friends, and the e-commerce APP was opened, and the figure of country love blind box appeared on both the opening page and the home page.

From the original drama series derived from sketches, it has evolved into an explosive IP with a certain national popularity, and the influence of "Country Love Story" in the audience is increasing.The launch of the same blind box not only helped the drama attract more young people, but also brought some new ideas for domestic film and television dramas to create IP derivatives.

"Hometown love" set off blind box fever

Domestic film and television dramas finally have explosive derivatives?

At the beginning of March, the TV series "Country Love", which has been broadcast for 13 seasons, officially entered the game world, and launched a series of blind boxes of "Country Love" including "Five Heavenly Kings" Zhao Si, Liu Neng, Guang Kun, Xiaofeng and Bigfoot for netizens. Among them, the price of a single blind box is 59 yuan, and the price of a set of boxes is 236 yuan. The first batch of blind boxes were sold out in just 6 hours after they were pre-sold, and the topic was raised on social platforms such as Weibo and friends circle.

According to the data released by Youku platform, most of the people who paid for the "Hometown Love" blind box this time were young people. Among them,Buyers under the age of 30 account for nearly 80%, and buyers aged 18-25 account for nearly 30%.. It is worth mentioning that the blind box set contains four blind boxes, but "Liu Neng" is set as a hidden model, and the chance of winning is only 2%. It is reported that due to the high rarity of Liu Neng’s blind box, it is very popular among netizens, and the price of some Liu Neng’s blind boxes once reached thousands of dollars on second-hand platforms such as idle fish.

Since its birth in 2006, the series "Country Love Story" has gone through 15 years and has become one of the longest-lived domestic dramas in the market. An interesting phenomenon is that at first "Hometown Love" was despised by young audiences as "too embarrassing and too rustic". However, after the first launch of the blind box this year, it was young people who paid the bill first. After 15 years of IP precipitation, what are the reasons why the blind box of Hometown Love became popular overnight?

The first is to ensure the stability of the audience of the series, and constantly cultivate the fans of the series with a relatively fixed lineup and style, so as to contribute to the commercialization of IP.. Since the first "Country Love", Benshan Media, a subsidiary of Zhao Benshan, has been the main producer of this series, and "Zhao Jiaban", which brings together many comedians, has also provided a stable creative delivery for this series. "Even after more than 10 years, Xie Dajiao is still the actor Yu Yuexian who wears red gloves and stands at the door of a small shop to sell goods."

At the same time, the 15-year-old "Hometown Love" series still insists on carrying out the "local flavor" style to the end, contributing a lot of top-notch topics. Liu Neng and Zhao Si in the play have become familiar roles in film and television dramas, and Zhao Benshan’s golden sentence and "thank you for flying" emoticons widely circulated on the Internet have also been widely spread among young viewers, which provided rich materials for netizens’ second creation and effectively helped to break the circle of the series, which is also the main reason why the "Hometown Love" blind box was first noticed by young netizens after its launch.

Finally, the popularity of the "Hometown Love" blind box is also inseparable from the advantages of the platform.. The theme blind box of "Hometown Love" series launched this year was authorized by Benshan Media to be developed by Youku, a broadcasting platform, and Youku fully linked Ali resources such as Tmall and Ali Fish to get through all aspects of content production, sales and marketing. It is worth mentioning that, as an innovative entertainment section under Alibaba Group, Alibaba Fish mainly promotes two major businesses, including authorized cooperation for developing consumer goods for IP and integrated marketing. With the integration of various resources, the blind box of "Hometown Love" went out smoothly once it was launched, and the development of the blind box of "Hometown Love" also provided some reference experience for the commercialization model of IP of domestic film and television dramas in the future.

From monster hunt to Nezha

Development status of IP derivatives in domestic film and television dramas

For some head video IP, there is a certain ceiling only by content revenue.IP derivatives can not only expand the influence of IP, but also enrich the publicity channels of IP content..

At present, the scale of China’s IP derivatives industry is still far from Europe, America and Japan. However, with the improvement of IP content quality and the change of users’ consumption habits in recent years, some domestic film and television dramas have also begun to try to enter the field of IP derivatives, and further increase the commercial liquidity of IP content by launching hand-made, blind boxes, picture books and the same clothes related to film and television dramas.

Take "Catch the Demon 2" released in the Spring Festival of 2018 as an example. After the popularity of the first film, the role of "Hu Ba" in the film was favored by the majority of young audiences. Before the release of "Catch the Demon 2", Ali Fish owned by Alibaba Pictures signed a cooperation agreement with Fang Anle Film, the producer of "Catch the Demon 2". As an authorized partner of domestic derivatives of "Catch the Demon 2", Ali Fish also cooperated with Alibaba resources such as Taobao, Tmall and Taobao Film to further open the derivatives market of "Catch the Demon 2".

During the film’s release, Catch the Demon 2 not only carried out IP linkage with many famous brands such as Suning, Pizza Hut and McDonald’s, but also launched the same "Hu Ba" doll. At the same time, the film also joined hands with Guangzhou Changlong Paradise to hold a number of theme activities. During the activities, there were a large number of popular characters such as Hu Ba and Meng Yao in the park, and a 13-meter-wide giant FRP sculpture of monster hunt Group Demons was exhibited for the first time, which became a popular place for tourists to compete for photos.

Of course, due to the lack of standardized and productized derivative development logic, there were not many cases in China that could develop IP derivatives on a large scale like Catch the Demon 2 in the past. The reason is that the quality of domestic films appearing on the market at present is mostly uneven, and it is difficult to predict the explosion. However, the development of IP derivatives takes a certain period, which is more suitable for serialized works, so it is difficult for most films to lay out the derivative content in advance.

Take Ne Zha, an animated film released in the summer of 2019, as an example. The film topped the annual box office with a box office of 5 billion yuan, and the images such as "Nezha" and "Ao Bing" in the film also became the top stream in the film and television industry overnight. However, the official did not successfully predict the popularity of the film in the early stage, nor did it develop derivatives for this IP. The confusion of IP authorization further led to the proliferation of piracy and cottage derivatives in the market. For example, two months after the film was released, 15,000 Nezha brooches were sold on Taobao without official authorization.

In response to this phenomenon, the distributor Enlight Film only issued an official statement to resist piracy and cottage products, and after rushing to register more than 1,000 trademarks related to the film "Nezha", the development of derivatives of the film ended hastily. One thing is certain,The absence of the official in the development of Nezha derivatives has invisibly lost more business opportunities for this explosive content..

How does IP Kingdom Disney create derivative content?

The development of IP derivatives for film and television in China is still in its infancy, but in the global scope, the United States and Japan are undoubtedly the two countries that export the most IP, and at the same time, compared with other countries and regions, they also have larger IP derivatives market scale. Among them, Japan’s IP derivatives market is mostly composed of ACG content such as animation and animation. In the animation field, Japan’s derivatives market is about 80 times that of China.The film and television IP derivatives market in the United States is more mature. In the last century, Hollywood film companies represented by the five major film studios laid out IP commercial operations early..

Among them, Disney, which has the largest number of IP and the most influential, is the most typical. Film and television content is the core industry of Disney. At present, Walter Disney owns several subsidiary film companies, such as Pixar, Marvel Comics, Lucas and Twentieth Century Fox, and continuously delivers IP of film and television content to them. Walter Disney, the parent company, has created a number of well-known IP images such as Mickey Mouse, Snow White and Mermaid since its establishment in the early last century, and many categories such as toys, games, books and daily necessities have been derived from these IPS, covering all aspects of public life. At the same time, Disney theme parks all over the world have become its main source of income.

Since the beginning of this century, Disney has successively acquired Pixar, Marvel Comics, Lucas and Twentieth Century Fox Pictures, which has further expanded its IP kingdom and formed Disney’s core assets.

Since the creation of Marvel Movie Universe in 2008, 23 blockbuster movies have been released in 12 years, and the global box office has exceeded 20 billion US dollars, greatly expanding the user base of Marvel Comics IP and driving the audience’s buying enthusiasm. It is understood that at present, Marvel Comics’s annual derivative income has reached 1 billion US dollars. With the opening of the next stage of Marvel movie universe, Marvel Comics will also extend its reach to the fields of drama and animation, which will bring greater commercial value to Disney.

From Disney’s idea of creating an IP business map, it can be seen that the basis of the development of film and television drama derivatives lies in deepening the content and establishing a rich series of IP matrices.. Take Marvel Comics as an example. At present, the Marvel movie universe has only gone through 12 years, but as early as the last century, Marvel comics have sold well in North America and even the global market, accumulating enough IP deposits and a broad audience. On the other hand, at present, some domestic film and television IPs are too hasty in derivative development. For example, Ne Zha’s "monster hunt" lacks a serialized IP matrix, and the content has not been universally empathetic by the audience, so it is often difficult to achieve remarkable results in the derivative market.

Secondly, the development of IP derivatives also needs the cooperation of upstream and downstream industries.. In the past 100 years, Disney has not only accumulated a large number of well-known IP, but also built a complete IP development industry chain of "movie-derivative-live entertainment". At the same time, Disney can further improve the efficiency of IP realization by means of IP evaluation, talent training and tracking user preferences. For domestic film and television content, in addition to building a more complete IP worldview, it is also necessary to cooperate with IP copyright owners and operators to formulate appropriate derivative categories for IP, and continuously improve the quality and development efficiency of derivatives, thus successfully expanding the commercial value of content IP to derivative fields.

— THE

Mango TV educational interactive variety "The Sixth Season of the Secret Chamber" is being broadcasted, and "Civet Cat Scholar II" was officially launched today (September 5). Members of the special investigation team, Zhang Wei, soso, BiBi Zhou, Peng Yuchang, Wu Jinyan and Jun, continued to explore the misty tales of mystery of Lixin Island. After completing a series of difficult problems in Qingshan Academy, they found that Li Wude, a student, used the wish promised by civet cats to occupy the prestigious status of the mountain leader, and trapped civet cats in caves, hoping to be free, and started the contract rescission by Tao Sheng’s hand, but it triggered a heavenly punishment and killed all the staff. The special investigation team finally chose to reverse time and space, prevent the punishment from coming, and wrote a new happy ending.

Zhang Wei, BiBi Zhou, Peng Yuchang, Wu Jinyan laughed at the poem, Xu Kaiwen, Junhui, and his thinking was logical and meticulous.

After arriving in Lixin Island, the special investigation team followed the clues and came to Qingshan Academy, where they became freshmen to take part in the assessment of Qingshan Banquet.

The first round was titled Poems with Flowers. Under Peng Yuchang’s reminder, Wu Jinyan confidently sang "A mistake was made in the flower field" and explained "Poetry, poetry and songs" in a proper way, which provoked everyone to burst into laughter and applause, and was also praised by the seniors under the blessing of "goodwill spray". Zhang Wei Mei Kai’s second poem version "Flower World, Mandarin Duck and Butterfly …" and "Ancient rapper" are worthy of the name. In the second round, the pair should be matched according to the topic "Jiang Ziya Pain". Wu Jinyan once again exploded the golden sentence "Zhang Wei Big", which almost made Zhang Wei laugh under the table, and also opened up the whole audience’s ideas. Peng Yuchang opened his mind with "Peng Yuchang Talk", and Jun and BiBi Zhou immediately answered "Li Qingzhao Mirror" and "Erlang Nerve", which were eloquent and eloquent, and were equally divided with the senior team.

After passing the examination, the special team met the bookcase puzzle in the library pavilion. After observation, soso took the lead in discovering the law. Under his reminder, Wen Junhui quickly reacted and understood the problem-solving method. Finally, everyone successfully solved the problem according to the "meter" thinking. At this point, the team members found that students in the academy were killed in a cruel way every year. In addition, Shan Chang also occupied the students’ strategic achievements for a long time and sought fame and fortune for himself.

The mysterious octagonal pavilion is actually a place of time and space. The special squad reversed the time and space and rewritten the ending.

The special investigation team passed all kinds of puzzles and institutional tests, and returned to the octagonal pavilion three times. With the paintings on the wall updated, the members finally learned the whole story. Li Wude used the civet cat technique with ulterior motives to occupy the mountain leader’s body for fame and fortune, and also used the contract to trap the civet cat in the cave forever. In order to save himself, civet cats exchanged souls with Wang Yizhi, led their good friend Tao Shaozhong to expose Shanchang and set up an array to break the contract, but indirectly led to the death of all the students in the academy, and the regretful civet cats launched the condensation of time and space. The team members restored the painting order according to the timeline of the story, successfully opened the realm of time and space, and everyone was able to return to the memory node, successfully preventing the tragedy from happening at the critical moment.

The scene design of "The Secret Chamber Escape Season 6" has been significantly upgraded. The program group moved the location of the current secret room to the island in the middle of the lake, which is surrounded by beautiful water. The Qingshan Academy located on the island reveals the beauty of the ancient charm of Chinese courtyards, the quaint and elegant library pavilion, and the mysterious cave … The scene is more immersed. With the superb performance of NPC, the guests are better integrated into the plot, which greatly enhances the viewing experience of the off-screen audience.

The story of Civet Cat Scholar originated from Wu Li’s inner greed. He was eager to make some achievements in knowledge, but the way he took was not the right way. He used the contract to trap Civet Cat forever, became a rockery leader, occupied students for a long time in exchange for benefits, and forced Civet Cat to worship in order to maintain his appearance, which led to a series of tragedies. After the successful escape, the special investigation team was filled with emotion, saying that excessive desire harms others and oneself, and that down-to-earth is the only way. Don’t serve things, don’t be trapped in your heart, and don’t use crooked ways and extreme means to achieve your goals.

The story on Lixin Island has come to an end, but the special investigation team is still marching forward on the road of exploration. At 12 noon next Thursday, Mango TV "The Secret Room Escape Season 6" will be there!

Recently, the "China Construction Development Forum, High-level Seminar on Carbon Neutralization and High-quality Development of Construction Industry" co-sponsored by china construction news Society and Gansu Provincial Department of Housing and Urban-Rural Development was held in Lanzhou, Gansu Province, to implement the national policy, explore the development path of "peak carbon dioxide emissions" and "carbon neutrality", discuss the strategy of green transformation and high-quality development of construction industry, and help achieve the goal of "double carbon".

Wang Guangzhao, the second-level inspector and chief engineer of the Gansu Provincial Department of Housing and Urban-Rural Development, said in his speech that the goal of "double carbon" is closely related to the overall development level of the construction industry. The construction industry is a traditional industry with obvious labor-intensive characteristics, low degree of industrialization, the application level of informatization and digitalization needs to be improved, and the extensive construction method needs to be changed. In August last year, the Ministry of Housing and Urban-Rural Development and other nine departments jointly issued "Several Opinions on Accelerating the Industrialization Development of New Buildings", proposing that the project construction should be driven by a new generation of information technology to achieve high efficiency, high quality, low consumption and low emissions; At the beginning of this year, the Ministry of Housing and Urban-Rural Development pointed out that one of the key tasks this year is to "accelerate the development of green buildings, vigorously promote building energy conservation, and make contributions to achieving the goals of peak carbon dioxide emissions and carbon neutrality". This plans the implementation path of the "double carbon" goal from the top-level design, and makes it clear that developing new building industrialization will be an important measure for green development and low-carbon circular development in the field of urban and rural construction in China.

He believes that in order to realize transformation and upgrading, improve quality and increase efficiency, the construction industry must change from "path dependence" to "path innovation", from "traditional mode" to "high quality development" and from "construction worker" to "construction craftsman". He emphasized that the construction industry should seize the huge development opportunity brought by the green transformation, promote the deep integration of building industrialization, informationization and intelligence, vigorously develop prefabricated buildings, green buildings and ultra-low-energy buildings, and improve the production efficiency of the industry through informationization and digitalization, and promote the low-carbon development of the construction field with dual control of energy consumption and carbon emissions.

According to Tiehong Wang, former chief engineer of the Ministry of Housing and Urban-Rural Development and president of the 6th Council of China Construction Industry Association, one of the key points of the green transformation and upgrading of the construction industry is to "vigorously promote prefabricated buildings". Tiehong Wang said that the future has come, and the double superposition of transformation and upgrading and technological leapfrogging has come simultaneously, which is highlighted in the "three perfect matches": First, assembly +BIM (building information model). Qingdao International Conference Center project adopts all-steel structure and full assembly, and the structure-electromechanical-decoration full assembly will be completed in just six months, which is good, economical and fast. They sincerely feel that it can’t be achieved without BIM. When to place an order, when to go to the production line, when to pack and transport, when to arrive at the site, who will install it, who will accept it, etc., all depend on BIM big data. The second is assembly +EPC (general contracting). To truly promote the development of assembly, it is difficult to achieve better, more economical and faster without EPC, so we must highlight EPC. In this respect, China Construction Technology Group Co., Ltd. has accumulated a good experience of assembly +EPC. The third is assembly+ultra-low energy consumption. In the future, passive buildings with ultra-low energy consumption will have broad development space in China. Especially in Leng Xia hot area in winter, it is very suitable for popularizing passive buildings with ultra-low energy consumption. Ultra-low-energy passive building is based on energy-saving building and green building, which makes the effect of heat preservation, heat insulation and fresh air better.

On this basis, the next step, assembled +AI smart construction will be a new and broad field. Every year, more than 270,000 new construction projects and industrial scenes with a total output value of more than 26 trillion yuan are fully intelligent (including factory intelligence and on-site intelligence). What a huge blue ocean, it will greatly enhance the scientific and technological level of the construction industry. As the Supreme Leader General Secretary has painted, "Made in China, created in China and built in China work together to continue to change the face of China".

Su Yuehua, Party Secretary and Chairman of Gansu Construction Investment (Holding) Group Co., Ltd. (hereinafter referred to as "Gansu Jiantou"), shared the practice of Gansu Jiantou in promoting the green transformation and upgrading of enterprises in recent years. He said that in recent years, Gansu Jiantou jumped out of the single building construction in the past, transforming from an engineering contractor to an investor and operator, from a "construction engineering group" to a "construction investment group" and then to an "investment group". Gansu Jiantou has shown its potential as a "singles champion" in the regional market by giving full play to its industrial cultivation function, cultivating emerging industries, optimizing the industrial structure, promoting the transformation and upgrading of traditional construction industries, and cultivating and expanding emerging industries such as eco-environmental, green building materials, wind power and photovoltaic, prefabricated buildings and new energy, and has formed an industrial layout that combines light and heavy assets in sub-sectors and gives consideration to the present and the future. In particular, efforts have been made to develop green prefabricated buildings, and three prefabricated building industrial parks have been invested and built in Lanzhou New District, Yuzhong and Tianshui, forming a whole industrial chain of prefabricated buildings integrating investment and financing, scientific research, design, reinforced concrete components, steel structure processing, new wallboard development, construction and installation.

At present, Gansu Jiantou is studying and formulating an implementation plan to implement the "double carbon" strategy and making positive contributions to helping achieve the national "double carbon" goal. At the same time, we are seizing the opportunity of policy superposition, grasping the green and low-carbon development trend of the industry, increasing investment and construction in the fields of traditional construction industry transformation and upgrading, green construction, ecological environment protection, new energy wind power, static transportation, etc., promoting the integration of green development concept into the whole factor, whole process and whole life cycle of engineering construction, and effectively promoting the high-quality development of enterprises.

Han Aisheng, president of Hangzhou Xinzhongda Science and Technology Co., Ltd. said that during the "14th Five-Year Plan" period, the development of the construction industry faced a new situation, which was embodied in the fact that the "double carbon" goal outlined a new path of low-carbon development, the industrialization of construction entered a new stage of development, the fiscal and taxation reform entered a "deep water zone", the industry supervision was continuously strengthened, and the new infrastructure brought huge opportunities for upgrading the track. At the same time, new technologies such as cloud computing, big data, Internet of Things, mobile Internet and artificial intelligence are deeply integrated with the transformation and upgrading of traditional industries. The superposition of new situation and new technology trends determines the new pattern of construction industry transformation.

The transformation of the construction industry will certainly promote the upgrading of enterprise management and project management, and "digitalization" will become the most powerful support for construction enterprises to build new capabilities such as efficient decision-making ability, cost management ability, contract management and control ability, fund risk control ability, industrial tax and financial integration ability, digital construction ability, industrial synergy ability, and technical middle-platform ability. At the same time, enterprise standardization, informatization, refined management upgrading, project management, fiscal and taxation management and digital site management upgrading will become the "hard demand" for the transformation and upgrading of construction enterprises. In this situation, the demand for professional digital technology and products and services that can solve the management pain points and transformation difficulties will gradually increase.

"China Construction Development Forum, High-level Seminar on Carbon Neutralization and High-quality Development of Construction Industry" is a series of meetings, which have been held successively in Beijing and Lanzhou, Gansu. In the later period, the conference will go to other regions, so that more colleagues in the construction industry can make clear the goals of peak carbon dioxide emissions and carbon neutrality through exchanges, recognize the transformation path, and help the high-quality development of industry enterprises.

Science and technology are the foundation of national prosperity, and innovation is the soul of national progress. The Fifth Plenary Session of the 19th CPC Central Committee put forward that "innovation should be the core of China’s overall modernization drive, self-reliance and self-reliance in science and technology should be the strategic support for national development, and the strategy of rejuvenating the country through science and education, strengthening the country through talents, and innovation-driven development should be implemented in depth, so as to improve the national innovation system and accelerate the construction of a strong country through science and technology", and to strengthen the national strategic scientific and technological strength, enhance the technological innovation capability of enterprises and stimulate talent innovation. This is a major strategic decision made by the CPC Central Committee with the Supreme Leader as the core at a new historical height and starting from the overall strategic situation, which is of great and far-reaching significance.

In this context, further deepening the integration of production and education, and promoting the organic connection between education chain, talent chain and industrial chain, and innovation chain are the inevitable requirements and pragmatic measures to improve the national and regional innovation system and promote the self-reliance of science and technology.

The integration of production and education is an innovative form, which can break through the barrier between education and industry, connect the first productive force of science and technology, the first resource of talents and the first driving force of innovation, effectively gather innovative elements of all parties, effectively enhance the ability and effectiveness of scientific and technological innovation, help science and technology to stand on its own feet, and further highlight the core position and leading role of innovation.

Realistically, China has a complete industrial system, strong industrial supporting capacity, and the largest higher education system in the world, but industry and education are still in their own way. There is a lack of benign interaction between industry and education, and the pattern of integrated development has not yet formed. There are "two skins" on the supply side of talent training and the demand side of high-quality industrial development to varying degrees. These problems restrict the ability and level of self-reliance and self-improvement of science and technology, and it is urgent to further deepen the integration of production and education, optimize the allocation of resources, stimulate the kinetic energy of innovation, and provide the source of innovation for realizing self-reliance and self-improvement of science and technology.

To deepen the integration of production and education and improve the quality of innovation

To achieve self-reliance in science and technology, we should not only emphasize the ability of independent innovation, but also emphasize the improvement of innovation quality. It is necessary to put scientific and technological innovation in a more prominent position, take the actual major demand as the traction, deepen the integration of production and education as the starting point, take the reform of system and mechanism as the core, strengthen the integration, integration and fusion of various innovation elements, and strive to achieve more major breakthroughs from 0 to 1.

On the one hand, it is necessary to enhance the innovation ability of colleges and universities. Colleges and universities should seize the opportunity of accelerating the construction of world-class universities and first-class disciplines, promote the cross-integration of basic disciplines and applied disciplines as a whole, support the construction of disciplines that meet the needs of the development of regional traditional advantageous industries, advanced manufacturing industries and strategic emerging industries, strengthen the guidance of the development of innovation ability of colleges and universities, promote the close connection between the innovation supply side of colleges and universities and the demand side of industrial development, build an institutional mechanism for the diversified collaborative innovation of colleges and universities with industries, industries and enterprises, and continuously improve the ability of original innovation, basic innovation, integrated innovation and collaborative innovation.

On the other hand, we should give full play to the role of innovation subject of enterprises. It is necessary to guide enterprises to make full use of the preferential policies related to the integration of production and education through the market mechanism, actively participate in scientific research and technology research and development in colleges and universities, provide the source and element support for scientific research and innovation in colleges and universities, and strive to turn scientific research resources in colleges and universities into fertile land for technological innovation in enterprises. In particular, high-tech enterprises should serve the country and take a long-term view, and joint universities should speed up the breakthrough of key core technology bottlenecks and strive to solve the technical problem of "sticking their necks".

At the same time, we should promote Industry-University-Research’s deep integration. Deploy innovation chain around the industrial chain, guide universities, industries, enterprises and scientific research institutions to form an alliance of integration of production and education, build a science park with integration of production and education, create a space for innovation, and build a pilot base, build a service platform to promote the docking of supply and demand information of production and education, promote the deep integration and integrated development of Industry-University-Research, promote the timely transformation and industrialization of scientific and technological achievements, form a complete chain of basic research, application development, achievement transfer and industrialization, and provide assistance for promoting the upgrading of industrial base and the modernization of industrial chain.

Deepening the integration of production and education and accelerating collaborative education

Talent is the most active and positive factor in innovation activities, and it is inseparable from talent support to achieve self-reliance and self-improvement in science and technology. It is necessary to accurately grasp the new requirements for the cultivation of innovative talents when higher education enters the popularization stage, and integrate the concept of integration of production and education into the whole process of talent cultivation.

First, we must strengthen the strength of the scientific and technological team. Colleges and universities have more than 60% high-level talents and more than 40% academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering. They should make good use of this precious resource, vigorously carry forward the spirit of scientists, focus on important disciplines, innovative directions, and major industrial development needs, implement the system of "revealing the list and taking the lead" in major scientific research projects, increase the introduction and cultivation of strategic scientific and technological talents, leading scientific and technological talents and innovative teams, build a new highland where innovative talents at home and abroad can gather, and provide talent guarantee for scientific and technological self-reliance.

The second is to strengthen the cultivation of innovative talents. Guided by the needs of economic and social development, we should grasp the new requirements of the new development pattern for personnel training, deepen the structural reform of the supply side of human resources, improve the dynamic adjustment mechanism of professional and industrial development in colleges and universities, build a professional system that closely connects with the industrial chain and innovation chain, improve the top-notch personnel training system of basic disciplines, and optimize the level and type structure of personnel training.

The third is to build a long-term mechanism for school-enterprise cooperation. The key is to fully mobilize the enthusiasm and initiative of enterprises to participate in the integration of production and education, strengthen policy guidance, encourage the first attempt, improve the integration of production and education, the collaborative education mechanism between schools and enterprises, deepen the reform of education and teaching and the innovation of training mechanism, and promote the docking of supply and demand and process reengineering by means of professional co-operation, textbook co-editing, teacher co-education, platform co-construction and resource sharing, so as to jointly cultivate high-quality workers and innovative talents.

Strengthen system governance by deepening the integration of production and education

The integration of production and education is a process of multi-subject resource allocation and reconstruction. It is necessary to innovate the integration mechanism of production and education with systematic concept, deepen the reform of science and technology system, and form an innovative community of mutual benefit.

In terms of organizational promotion, we will make overall plans to promote the pilot projects of cities, industries and enterprises with integration of production and education, strengthen the role of cities in carrying capacity, industry aggregation and enterprises in classification, and build distinctive pilot projects and regional innovation systems for integration of production and education. All localities need to strengthen the organization and leadership of the integration of production and education, adjust and optimize the layout of higher education according to the needs of economic and social development, accelerate the development of new research universities, improve the science and technology planning system, major project management model and sustained and stable investment mechanism, clarify the functional orientation of innovative subjects such as universities, enterprises and scientific research institutions in the regional innovation system, and make overall arrangements for basic research and key core technology research.

In terms of integration and sharing, it is necessary to improve the modern school management system and modern enterprise system, follow the market mechanism and the law of value, innovate the organizational form and operation mechanism, promote the deep integration of resources, personnel, technology, management and culture, realize the docking of "needs" and "capabilities", form an ecological system of two-way interaction and integrated transformation between "production" and "education", and expand the breadth and depth of the integration of production and education.

In terms of incentive evaluation, all localities should continue to deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, create a first-class business environment and innovative ecology, and comprehensively use fiscal, taxation, investment, finance, land, price and other incentive policies to benefit enterprises, universities and other participants in the integration of production and education; Education authorities need to improve the performance evaluation system of colleges and universities and guide them to actively participate in the integration of production and education; Colleges and universities should reform and improve the teacher classification assessment system, take scientific and technological innovation and achievement transformation as an important basis for talent evaluation, job title evaluation, achievement award and income distribution, and fully stimulate and release the innovative potential of scientific and technological talents.

(The author is a special researcher at the Theoretical System Research Center of Socialism with Chinese characteristics, Fujian Province)

1905 movie network news On December 15th, Only Cloud Knows Roadshow came to Zhengzhou, Henan Province, and the audience’s enthusiasm only increased. Some couples who have just been in love for a month still shed tears after the movie, and even the elders of their parents were poked at the center. Both men, women and children found resonance in the movie.

In the latest special video released by the film,Xiaogang FengThe core of the classic work "Love Never Leave" made countless people cry, and Only Cloud Knows also continued this touch. With the end of the second screening on the 14th and 15th, the film continued to gain a high reputation, and at the same time, more people felt love and warmth in the cold winter at the end of the year.

Husband and wife confessed to each other and wanted to cry.

The audience’s "earthy love story" stunned Huang Xuan

At the Zhengzhou road show, Huang Xuan and Yang Caiyu greeted everyone with Henan dialect, but they were provoked by an audience. The unexpected "earthy love story" caused the audience to scream again and again. "I want to tell Huang Xuan that when I saw you today, I felt that I was a different person, your person."

Many viewers were moved by the movie. An old married couple, from Sichuan to Zhengzhou across more than half of China, always stayed together and shed tears several times during the movie. A couple who have been married for 7 years also made a deep confession to each other on the spot. "Husband, there may be more bumps and darkness in the future, but I am not afraid, because my sunshine is always there with you." "I want to tell my wife that we have experienced parting and loss in these seven years, but in the end, the people who are with each other are the ones we love the most."

The most surprising thing is that a boy successfully proposed to his girlfriend under the witness of Huang Xuan and Yang Caiyu! Happiness enters the palace of marriage.

The most touching love movie of 2019

Xiaogang Feng’s classic works love each other.

In the latest special video of "Love, Never Leave" released by the film, many classic works of Xiaogang Feng are reviewed, and "Love" is always the same theme. Whether it’s Roi’s persistence in smiling or Andy Lau’s risking his life to protect Rene Liu, the love in the film makes people cry. And the core of Only Cloud Knows’s "The day with you is the day I want to live" comes down in one continuous line with this theme. After watching the film adapted from this true story, more and more people yearn for love and cherish their lover.

In the just-concluded screening on 14th and 15th, people across generations and different ages found resonance in the film. Some people feel the warmth from the love of "Fengyun". "It is a very affectionate and warm-hearted film." Some people burst into tears for the parting and affection in the movie. "All the tears that have been saved for a year have been given."

There is also an old man with gray hair who saw his life from the details of the film. "People unconsciously entered, and I was particularly moved to recall some past events in my life." Countless viewers lamented that they should "cherish their loved ones" and called their loved ones after the movie. Some people took the courage to tell their loved ones on the spot that they were ashamed to speak.

Only Cloud Knows will be inDecember 20 th, the whole countryShow.

　　Xinhua News Agency, Beijing, January 28th Question: what are the highlights of the "national account book" in the first year of the 14 th Five-Year Plan? — — Interview with Bai Jingming, former vice president of China Academy of Fiscal Science.

　　Xinhua News Agency reporter Shen Cheng

　　State finance is taken from the people and used by the people. In 2021, how to accurately and effectively implement a proactive fiscal policy? What are the new arrangements for the "national account book" to benefit enterprises and benefit the people? What challenges will financial operation face? Focusing on hot issues, the reporter interviewed Bai Jingming, former vice president of China Academy of Fiscal Science.

　　How can a proactive fiscal policy be accurate and effective, improve quality and increase efficiency?

　　"Accurate and effective", "Improving quality, increasing efficiency and being more sustainable" — — The Central Economic Work Conference put forward requirements for implementing a proactive fiscal policy this year.

　　In Bai Jingming’s view, the "accurate and effective" proactive fiscal policy should be reflected in three aspects: first, when fiscal policy is effective, it should control the cost at a low level; Second, fiscal policy should focus on solving the blocking points, pain points and difficulties of economic and social development; Third, the starting point of fiscal policy should be in places with strong spillover and high social benefits.

　　How to understand the fiscal policy of "improving quality and increasing efficiency" How to achieve it?

　　"Improving quality and increasing efficiency means spending as little as possible, doing good things according to quality and doing more things with a certain amount of funds." Bai Jingming said.

　　In his view, to improve quality and efficiency, on the one hand, we should optimize the structure of fiscal expenditure and use the funds in places that need to be solved urgently; On the other hand, it is necessary to strengthen management and ensure that funds are "value for money".

　　In order to cope with the impact of the epidemic and promote economic recovery, many countries have introduced their own fiscal stimulus policies. How strong is China’s fiscal policy?

　　Bai Jingming said that in 2020, China introduced a number of fiscal policies, such as increasing the deficit ratio, expanding the scale of special debts, issuing special anti-epidemic bonds, and establishing a direct financial mechanism. Compared with other countries, China’s fiscal policy is strong and time-effective, giving overall consideration to economic development and social development, and providing assistance for China’s economic recovery.

　　What are the new arrangements for the "national account book" to benefit enterprises and benefit the people?

　　As an important focus of proactive fiscal policy, in 2020, China increased tax reduction and fee reduction to help market players bail out development.

　　"In 2020, the scale of tax reduction and fee reduction in China is expected to reach 2.5 trillion yuan, accounting for about 2.5% of GDP, which shows that the government is ‘ Cut the cake ’ At that time, the funds were given to enterprises and the people, which was very strong. " Bai Jingming said.

　　In his view, it is an inevitable trend to continue to reduce taxes and fees in 2021. The situation at home and abroad is still complicated this year, and the foundation of China’s economic recovery is still not solid. Through reducing taxes and fees, we will continue to "release water to raise fish" and further stabilize the basic economic disk.

　　"The focus of tax reduction and fee reduction this year is to stimulate the vitality of market players, especially small and medium-sized enterprises, to help them overcome the impact of the epidemic and increase their development momentum."

　　In 2020, China innovatively established a direct financial mechanism. The national financial work conference held a few days ago has made it clear that this year we will continue to adhere to this effective practice and form a normalized and institutionalized arrangement.

　　"It is necessary and conditional for the direct funding mechanism to expand its scope." Bai Jingming said, after the fund of "sticking one pole in the end" is expanded in scope and scale, it can better help solve the difficulties in economic and social development and improve efficiency.

　　What are the challenges faced by financial operation?

　　According to data released by the Ministry of Finance on the 28th, the national fiscal revenue decreased by 3.9% year-on-year in 2020. Is the financial operation facing challenges?

　　In Bai Jingming’s view, last year, China’s fiscal revenue decreased year-on-year. On the one hand, it was affected by the epidemic and the economic operation was affected, which brought about a decline in fiscal revenue; On the other hand, there are also factors of self-reduction. Due to the implementation of a large-scale tax reduction and fee reduction policy, some income has been "voluntarily given up".

　　"China’s financial operation is stable from a global perspective, and basic expenditures can be guaranteed." Bai Jingming said that after taking a number of effective measures, the financial resources of basic people’s livelihood, wages and operation in grass-roots cities and counties are guaranteed. Looking forward to 2021, as the economy continues to recover, the growth rate of fiscal revenue is expected to turn positive.

　　He said that the pressure of fiscal revenue and expenditure has always existed because the demand for expenditure is infinite, but the fiscal revenue is limited. "There is a contradiction between China’s fiscal revenue and expenditure, but it is relatively speaking. This contradiction comes from the people’s demand for a better life and the growing demand for public services, which require more funds to support the promotion. "

　　Bai Jingming believes that in the long run, coping with the aging population will become a challenge for the future financial operation. China’s fiscal expenditure structure should be actively adjusted in the future, and it will be more inclined to social security, especially the pension insurance expenditure. "Where is the money used? It is applied to solving short-board problems and alleviating contradictions in economic and social development. "

　　What are the new highlights in the financial field of the 14 th Five-Year Plan?

　　During the 14th Five-Year Plan period, China entered a new stage of development, which is the stage of building a socialist modern country in an all-round way and marching towards the goal of the second century. What new attractions will there be in the financial field?

　　In Bai Jingming’s view, during the five years of the 14th Five-Year Plan, many important financial reforms can be promoted. Focusing on further improving the modern financial system, we should further deepen the reform of the financial system and improve the income distribution among governments; Further deepen the reform of budget management and strengthen budget performance management.

　　At the same time, we will further improve the fiscal expenditure policies and systems, adjust the fiscal expenditure structure, and continue to make efforts in ensuring the equalization of public services and other key expenditures.

　　"In addition, the tax reform will continue to advance." Bai Jingming said that it is necessary to further improve preferential tax policies, strengthen the coordination between tax reform and tax policies, and accelerate the construction of a new development pattern around promoting enterprise development and high-quality economic development.

　　Meishan, China, July 22 (Reporter Liu Zhongjun) On the 22nd, there was heavy rainfall in Danling County, Meishan, Sichuan Province, which caused some township houses and farmland to be flooded, which was seriously affected.

　　Before the flood season, the people’s government of Danling County, Meishan, according to the forecast of the meteorological department, carried out an emergency transfer of 485 people within the hidden danger point of geological disasters in advance. From the early morning of the 22nd, there was a heavy rain in the central and western areas of Danling. At 1 o’clock in the morning, the local emergency response to flood control was launched, and then it was upgraded to Class III emergency response. Before the flood season, the people’s government of Danling County, Meishan, according to the forecast of the meteorological department, carried out an emergency transfer of 485 people within the hidden danger point of geological disasters in advance.

　　At 12: 00 on the 22nd, there were 15 monitoring stations where heavy rain occurred, among which the maximum rainfall in Datiankan Village in Zhangchang was 243.3mm.. Heavy rain caused Anxi River to exceed the guaranteed water level, and most of the water in Ren Mei Town, Zhangchang Town and Shuangqiao Town was flooded, and some people were trapped.

　　After the disaster, the local leaders quickly rushed to the severely affected towns of Ren Mei, Zhangchang and Shuangqiao to direct the flood fighting and relief work. At the same time, more than 1,000 people from armed police, fire fighting, public security, militia and social rescue forces were mobilized to go to the disaster-stricken areas to carry out flood control and disaster relief, and 4 assault boats, 2 kayaks and other flood control and disaster relief materials were allocated for reinforcement.

　　At 12: 40, the Ren Mei water level station of Anxi River exceeded the guaranteed water level by 1.38 meters, causing most houses in the town to be flooded, and more than 90% of crops in Pingba area were flooded. "There hasn’t been such a big flood for many years. It’s so scary!" The villager surnamed Zhang, who lives in Ren Mei Town, said that his home is on the side of the road, and now it is all flooded. The reporter saw in Ren Mei Town, which was seriously affected by the disaster, that rescuers were moving people through the assault boat into the flooded area. Through the drone lens, a piece of crops and greenhouses were flooded, many houses were soaked in water, and some villagers on the flooded village road were moving.

　　According to the data provided by the Propaganda Department of Danling County Committee, by 17: 00 on the 22nd, the heavy rainfall had affected seven local towns to varying degrees, with more than 73,800 people affected, 2,060 people transferred, 33 houses collapsed, 62,430 mu of crops affected and a direct economic loss of about 200 million yuan.

　　At present, the flood in Ren Mei Town, which was seriously affected, has not completely receded, and the affected villagers have been properly resettled, and the flood control and disaster relief work is still being carried out in an orderly manner. (End)