Faced with the strong attack of emerging media, the Canadian newspaper group actually pushed the gambling App to save itself!

　　[Global Times reporter Liu Yuran] According to the British "Guardian" reported on March 1, Torsta, the owner of the old Canadian newspaper Toronto Star, recently launched an online gambling business. In the face of the strong attack of emerging media, traditional paper media, which are increasingly unable to attract advertising sponsorship, have to "bow down" to the market.

　　According to the report, Torsta Canada announced this amazing "self-help" strategy on the same day: launching an online gambling application. The company said in a statement: "As an established media company with a history of 128 years, we believe that we can build a trustworthy gambling brand. This new business can bring new jobs and contribute new taxes. "

　　Torsta has been printing newspapers since 1892, and now it owns more than 70 kinds of newspapers, large and small. The Guardian said that the company is really good at investing in high-return industries to "feed back" news business, but such a business strategy may be the first in the entire news publishing industry. This move caused the incomprehension and irony of Canadian netizens. Some people tweeted on Twitter: "Entering the news industry is really a gamble."