The latecomers come to the top？ 100,000-level plug-in SUV showdown! Song Pro new energy VS galaxy starship 7 EM-i
[car home Industry] At the beginning of 2024, BYD took the lead in the new car market, and BYD Qin drastically adjusted the price, with the starting price of only 79,800 yuan, which once again triggered a new wave of price reduction. Other brands reduced the price by increasing the quantity without increasing the price, clearing the old models, and offering time-limited discounts, which once again attracted the attention of the whole network. Behind the table, it is the heartfelt feeling of the old owners of new energy: the vehicles they hold have depreciated again. However, the market transaction volume brought about by the sharp price reduction has improved the market heat, and the value-added rate of new energy used cars did not show the expected collective decline in the first quarter.
The car’s value preservation rate is an important factor to measure the cost performance of a car. It refers to the ratio of the transaction price of a certain car to the manufacturer’s guide price after it has been used for a period of time. The automobile maintenance rate is influenced by many factors, such as product (quality/design/configuration/performance, etc.), brand (influence, reputation, etc.), new car market (price/sales volume/market share/upgrading, etc.), used car market (market strategy/supply-demand relationship, etc.), season, region, etc., which is the embodiment of automobile comprehensive value.
Nowadays, with the development of the domestic automobile market, the proportion of secondary car purchases by automobile consumers is getting higher and higher. Consumers pay more and more attention to the maintenance rate of their cars, and predict the future use cost of vehicles through the maintenance rate. The automobile maintenance rate is not only an important reference factor for users to buy cars, but also an important monitoring index for automobile manufacturers to carry out brand management and user life-cycle value management, and it is also a key factor to get through new cars and used cars and realize user life-cycle use cost management and operation.
The report "China Automobile Insurance Rate Ranking in the First Quarter of 2024" will be interpreted in three chapters: Brand, Fuel Vehicle and New Energy Vehicle. This chapter is New Energy Vehicle.
15 seconds to understand the core point of the full text:
1. Pure electric vehicle: Tesla sits firmly at the top of the new energy vehicle preservation rate, and gets a 20% discount after one year’s use.
2. List of pure electric cars: Tesla Model S’s hedging rate rose sharply, while the extreme Krypton 001 hedging rate declined seriously.
3, pure electric SUV list: cheap big bowl of retail C11, regained the top price of 150,000-250,000.
4. Plug-in hybrid car: Ideal L9 returned to the top of China brand, and Li ONE fell out of the list.
5. Plug-in hybrid cars: The trend of the hedge ratio of hybrid cars of traditional luxury brands is contrary to the broader market, and the hedge ratio declines.
6. Plug-in hybrid SUV: Tangxin Energy still has dominance, and its value preservation rate rose by 3.89%.
■Pure electric vehicle: Tesla sits firmly at the top of the new energy vehicle preservation rate, with a 20% discount after one year’s use.
Tesla Model 3 and Model Y did not make any big moves in the first quarter, and the used car market remained hot. Although the intelligent degree of Tesla cockpit is not small compared with the new domestic forces, its excellent power consumption performance, chassis quality, battery SOH performance and huge possession have established the brand image of Toyota and Honda in the era of fuel vehicles-not to mention materials, but affordable and reliable.
There is not much difference between the third and fifth places in the hedge ratio and Tesla. Although the new car products are accelerating the iteration, the hedge ratio of pure trams has basically taken shape-the one-year hedge ratio of head products is about 20% off the guide price. If the purchase tax reduction is included, the one-year hedge ratio of pure electric new energy vehicles with the top hedge ratio at this stage is almost the same as that of fuel vehicles with better hedge ratio.
Extreme Krypton 009 is still the most valuable car of domestic new energy. Before other pure electric MPVs have been used, extreme Krypton 009 has no strong competitors in the field of second-hand pure electric MPVs.
■List of pure electric cars: Tesla Model S’s hedging rate rose sharply, while the extreme krypton 001 hedging rate declined seriously.
Although the pure electric car with a price of less than 150,000 is still the top one, due to the price reduction of new cars, the value preservation rate dropped by 2.33% in the first quarter, and the big drop in the fourth quarter of 2023 was also continued by Euler Good Cat and Euler GT. In the face of the mushrooming iteration of competing products, it is difficult for Euler to stand out in the market by its cute appearance design. Now there are too many exquisite cars to choose from.
The champion of 150,000-250,000 pure electric cars was recaptured by Tucki P7. Tucki P7 is the first medium-sized car to accurately benchmark Tesla Model 3 among the new domestic forces. Up to now, it has a large number of cars and has perfect after-sales outlets, which is also the reason why Tucki P7′ s hedging rate rose again after a short period of pain. BYD (|) entered the list for the first time, and its hedging rate increased by 2.64% in the first quarter. The long product line of Seals made the budget range of the customer groups it covered wider. At the same time, compared with other products of its own, Seals’ design language was updated more flexibly, which was widely favored by young consumers.
Above the price of 250,000 yuan, the value-added rate of Tesla Model S has risen sharply, mainly due to the precipitation of used car samples of new Model S. The pricing of the new Model S after the upgrade of interior and powertrain is more reasonable, and it is very hot in the high-end used car market. Due to the launch of the new model, the rate of value preservation of Krypton 001 dropped by 3.99%. Although it won the champion of domestic new energy value preservation last year, it almost fell out of the breakdown list.
■List of pure electric SUVs: the cheap big bowl of retail C11, regaining the top price of 150,000-250,000.
In the list of pure electric SUVs below 150,000, Geely Geometry E Firefly and Dayun Yuehu are new cars. The fashionable design and competitive pricing are their common features, which are widely loved by young consumers.
In the price range of 150,000-250,000, the value-keeping rate of C11, a cheap big bowl, stopped the downward trend and regained the championship position. Smart Genie #1 only won the value list for one quarter. Although its product strength is good, its pricing is on the high side, and the market enthusiasm is declining. Coupled with the increase of used car sources, the value preservation rate of smart Genie #1 decreased by 3.77%.
In the range of more than 250 thousand, Model Y once again opened the gap with other competing products. Tied for second and third place are Audi Q5 e-tron and Tesla Model X. The former still enjoys good market sales by virtue of affordable second-hand car prices, quality control of traditional luxury brands and demand for second-hand car exports. Model Y is similar to Model S, and its new vehicle source gradually separates out, which improves the rate of preservation.
■Plug-in hybrid car: Ideal L9 returned to the top of China brand, and Li ONE fell out of the list.
The maintenance rate of plug-in hybrid vehicles is similar to that of new car sales, and the whole line is red in the first quarter. Originally, the market thought that plug-in was only a "transitional product" on the road of new energy development, but now the market’s recognition of plug-in hybrid vehicles has improved significantly. In the first quarter, regardless of luxury cars or new forces, the increase was very impressive. At the top of the list is still Bentley Tim Yue PHEV, and its over-100 value-keeping rate is mainly caused by its optional price of 400,000 to 500,000 yuan, and Porsche can only match it.
In terms of domestic brands, Ideal L9 still beats BYD products and becomes the most valuable domestic plug-in hybrid new energy vehicle. Li ONE fell off the list in the first quarter.
■Plug-in hybrid cars: the trend of the value-added ratio of hybrid cars of traditional luxury brands is contrary to the broader market, and the value-added ratio declines.
The champion of the list below 150,000 changed hands to BYD Destroyer 05, while BYD Qin PLUS, because the slogan of "electricity is lower than oil" was too loud at the beginning of the year, the rate of preservation declined. Although the trading volume of MG 6 New Energy, Geely Emgrand L HiP and Roewe ei6 MAX is still acceptable, compared with BYD’s products, the gap in value preservation rate is more than 10%.
In the range of 150,000-250,000, BYD Han’s value preservation rate increased by 1.44% in the first quarter. Compared with other competing products, its design did not pursue a sense of movement like a traditional car, which made BYD Han’s back row more space and formed differentiated competition. At the same time, the mature hybrid technology and lifetime battery warranty promise make it difficult for other products to challenge Han’s position in the value preservation rate of hybrid cars in the short term.
The hybrid version of Passat and Magotan, the old products of North and South Volkswagen, is also well received by the used car market because of the popularity of hybrid cars. Passat’s new energy design language is more novel, and it is slightly better than Magotan GTE plug-in hybrid in terms of value preservation rate. Nezha S failed to continue its high-gloss performance in the fourth quarter, and its hedging rate declined by 2.93%.
In the range of more than 250,000, the value-keeping rate of hybrid cars of traditional luxury brands is contrary to the trend of the broader market, and has declined one after another. There are two reasons: First, the New Deal has raised the standard of exemption from purchase tax, and the market enthusiasm is concentrated on models below 300,000. Secondly, the fuel vehicles corresponding to these vehicles have been upgraded. Due to the inventory pressure, the new cars of the old plug-in hybrid vehicles will be further enlarged, which will inevitably affect the hedging rate.
■Plug-in hybrid SUV: Tangxin Energy still has dominance, and its value preservation rate rose by 3.89%.
The top two in the list of plug-in hybrid SUVs with prices below 200,000 are still BYD Song PLUS New Energy and Song Pro New Energy. Linke 06 new energy is the first time to enter the list. 2023 brand-new family designs and good pricing range make it very competitive. Although it has not yet formed enough market enthusiasm, the new used car market is really strong. For users who like Krypton but just need a hybrid car, Linke may be a better choice.
In the price range of 200,000-400,000, BYD Tang New Energy still has the dominant power, and the rate of preservation has also increased by 3.89%. However, the two hottest cars, Li ONE and Wenjie M7, have both seen a decline in their hedging rates.
In the price range above 400,000 yuan, the performance of JEEP herdsman New Energy in the first quarter was not satisfactory, and it didn’t go up like its fuel models-herdsman players with absolute hardcore fuel don’t care much about the interior upgrade, but herdsman new energy users who are more willing to embrace new things prefer to choose new cars instead.
■tag
Plug-in hybrid vehicles, once regarded as a transitional technology, have attracted much attention in the used car market and become the mainstream of the new energy used car market in the first quarter. Although there are more traditional car companies in the hybrid track, the competition is not very fierce compared with the fuel vehicle and pure electric vehicle market because the powertrain is more complicated and the product homogeneity is relatively low. However, with the announcement of suspension of electrification in Europe, America and other countries, many international car companies pay more attention to plug-in hybrid vehicles, and the trend of fuel vehicles, pure electric vehicles and plug-in hybrid vehicles will come. (Text/car home Research Institute)