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Jingxing Shangfa [2023] No.2

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　　In order to thoroughly implement the spirit of documents such as Relevant Provisions of Beijing Municipality on Promoting the High-quality Development of Headquarters Enterprises (No.3 [2021] of Beijing Municipality) and Several Measures for Promoting the High-quality Development of the First Store Economy (No.14 [2022] of Beijing Merchants), and further promote the high-quality development of the business field, we hereby print and distribute the Measures for Promoting the Development of the Business Field in Daxing District to you, please combine with the actual situation and earnestly.

Beijing Daxing District Bureau of Commerce　　　　

February 1, 2023　　

　　(This piece is made public voluntarily)

Some measures to promote the development of business field in Daxing District

　　In order to promote the high-quality development of business in Daxing District, we will focus on supporting the six major areas of promoting the high-quality development of headquarters economy, promoting the high-quality development of business service industry, enhancing the international operation ability of foreign trade enterprises, vigorously developing the first store economy, supporting the development of new offshore international trade, and promoting the construction of an international consumption center city, and give full play to the guiding, demonstrating and driving role of financial funds to improve the efficiency of fund use. Combined with the actual work, this measure is formulated.

　　Article 1 Promote the high-quality development of the headquarters economy

　　1. A one-time subsidy of up to 30 million yuan can be given to the regional headquarters of multinational companies that are newly registered after January 1, 2022 and meet the scope of support. Subsidies of up to 10 million yuan can be given to newly registered key headquarters enterprises with economic contributions, foreign R&D headquarters and industry demonstration enterprise headquarters that meet the scope of support after January 1, 2022. The subsidy funds will be distributed in three consecutive natural years, with annual proportions of 40%, 30% and 30%.

　　2. For headquarters enterprises that are newly registered after January 1, 2022 and meet the scope of support, the same enterprise can give a one-time subsidy of up to 20 million yuan for purchasing (self-built) houses; For renting houses, subsidies shall be given according to no more than 50% of the paid rent, with a maximum of 50% of the rent guidance price in the area where the house is located, and the total annual subsidy shall not exceed 5 million yuan, and subsidies shall be given for three consecutive natural years, and the same enterprise may give a maximum subsidy of 10 million yuan.

　　3. Encourage the existing headquarters enterprises to set up functional institutions such as investment centers, R&D centers, operation centers and settlement centers, and carry out domestic and overseas acquisitions, international marketing and other physical businesses, and can be granted a one-time subsidy of up to 1 million yuan after confirmation.

　　4. The headquarters enterprises that have won municipal awards shall be provided with 30% subsidy funds at the district level in accordance with the provisions of municipal policies.

　　5. Comprehensive contribution subsidy: A maximum subsidy of 5 million yuan can be given to the top 10 enterprises with comprehensive contribution in the previous year among the headquarters enterprises that meet the scope of support.

　　Article 2 Promote the high-quality development of the business service industry

　　Support the upgrading and transformation of public service areas of qualified commercial buildings, and the subsidy funds shall not exceed 50% of the actual investment of the project. According to the economic benefits of comprehensive evaluation, the maximum subsidy of 1 million yuan can be given.

　　Article 3 Enhance the international operation ability of foreign trade enterprises.

　　1. Foreign trade enterprises that have obtained policy funds to support foreign trade enterprises at the municipal level to enhance their international operation ability, and the total amount of municipal support exceeds 200,000 yuan, shall be subsidized according to 50% of the amount of municipal support.

　　2. Encourage foreign trade enterprises to actively participate in domestic exhibitions, and give financial support to exhibitors whose booth expenses exceed 200,000 yuan in the current year according to the proportion of 50%.

　　Fourth, vigorously develop the first store economy

　　1. The first store in Asia, the first store in China (Mainland), the first store in Beijing, the flagship store and the innovative concept store with international brands and local independent brands, which are recognized as the first stores by the municipal level and are supported by the municipal first store policy funds, will be unified in Daxing District in the current year, and the year-on-year increase of retail sales in the following year will not be lower than the average increase of retail sales in Daxing District. According to the municipal support amount, the district level will be subsidized at the highest ratio of 1:0.5, and the maximum amount of subsidies can be given to a single first store in the retail field.

　　2. For brand enterprises that have not obtained the financial support of the municipal first store policy, the first stores in Asia, China (Mainland), Beijing and flagship stores opened in Daxing District in the same year and the year-on-year increase of retail sales in Daxing District is not lower than the average increase of retail sales in the following year, retail enterprises can be given a subsidy of up to 1 million yuan according to 50% of the total approved actual investment of the project, and catering enterprises can be given a subsidy of up to 250,000 yuan according to 20% of the total approved actual investment of the project. In the following year, if it is unified in Daxing District and the year-on-year increase of retail sales in the coming year is not lower than the average increase of retail sales in Daxing District, the retail enterprise can give a subsidy of up to 800,000 yuan according to 30% of the total actual investment approved by the project, and the catering enterprise can give a subsidy of up to 200,000 yuan according to 20% of the total actual investment approved by the project.

　　3. For international high-end brand enterprises that have set up stores in other regions, if they open the first store in Daxing and meet the following conditions at the same time, they will be given a subsidy of up to 800,000 yuan according to 30% of the actual investment approved by the project:

　　(1) The annual sales of wholesale and retail enterprises shall not be less than 20 million yuan; The annual sales of catering enterprises is not less than 10 million yuan;

　　(2) The year-on-year increase of retail sales of commodities in the following year is not lower than the average increase of retail sales of commodities in Daxing District.

　　Article 5 Support the development of new offshore international trade.

　　1. Encourage newly introduced enterprises and existing enterprises to carry out offshore trading business. For newly registered offshore trading enterprises, if the foreign exchange receipts of offshore trading business exceed US$ 50 million in any one year within three years after registration, a subsidy of up to 20,000 yuan will be given for each US$ 10 million, and a cumulative subsidy of up to 5 million yuan will be given each year.

　　2. For offshore trading enterprises registered for more than three years, starting from the fourth year, the year-on-year increment of foreign exchange receipts of offshore trading business will be rewarded, and the maximum subsidy of 20,000 yuan will be given for each increment of foreign exchange receipts of offshore trading business reaching 10 million dollars, and the maximum subsidy of 5 million yuan will be given annually.

　　Article 6 Promote the construction of an international consumption center city

　　1. Support traditional shopping malls, characteristic blocks, farmers’ markets (farmers’ markets must be indicated in the business license), and stores with a single store area of more than 1,000 square meters to carry out infrastructure transformation, lighting transformation, digital transformation and other construction. For eligible projects, a subsidy of up to 2 million yuan can be given if it does not exceed 30% of the total actual investment approved by the project.

　　2. Local brand enterprises (legal entities) can set up flagship stores with high specifications, high quality and remarkable demonstration effects, and can give a subsidy of up to 500,000 yuan according to the principle of not exceeding 20% of the actual investment approved by the project.

　　3. Support commercial entities to carry out innovative consumption promotion activities and large-scale new product debut activities around the theme of urban two-level consumption season, and give financial support to commercial entities that meet the following conditions in promoting consumption in the current year (including construction costs, publicity costs, material design and purchase costs, etc.). The support ratio does not exceed 50% of the total approved actual investment, and a maximum subsidy of 500,000 yuan can be given.

　　(1) Commercial complex, with a business area of not less than 30,000 square meters, and its business formats should include three or more formats such as retail, catering, entertainment, education and training;

　　(2) Commercial block, with a business area of not less than 70,000 square meters, and its business formats should include three or more formats such as catering, retail, entertainment, education and training;

　　(3) For other commercial and trade circulation enterprises, the sales in that year were more than 100 million yuan, and the year-on-year increase in retail sales of commodities was not lower than the average increase in retail sales of commodities in Daxing District in that year.

　　4. Support the scale development of small and micro enterprises. For the small and micro commercial enterprises in the wholesale, retail, accommodation, catering and other industries, the annual main business income will reach the national standard for the first time, and will be upgraded to a national enterprise above designated size in the next year, and the growth rate of retail sales in that year is higher than that of social consumer goods in Daxing District, a one-time subsidy of up to 100,000 yuan can be given. The newly established enterprises in the above industries will be given a one-time subsidy according to the above standards when they reach the standard of unification.

　　This measure is a principled provision, which is specifically interpreted and implemented by the District Bureau of Commerce. See the detailed implementation rules for the scope of support, reporting process and identification standards. If the same declared project of the same enterprise meets other policies and regulations of Daxing District at the same time, it shall be supported according to the principle of "from high to non-repetition", unless otherwise stipulated. These measures shall come into force as of the date of promulgation and shall be implemented for five years. In case of major policy changes in China and Beijing during the implementation, the above policies will be adjusted accordingly.

　　In the crazy process of multinational pharmaceutical companies in China, grey means frequently appear. The GlaxoSmithKline case is just the tip of the iceberg. What are the criteria for multinational pharmaceutical companies to choose executives in China? What kind of deep background do they have?

　　After four senior executives of GlaxoSmithKline were detained, AstraZeneca, Sanofi, Lilly and other giants were also investigated by relevant departments, and the bribery scandal of multinational pharmaceutical giants intensified.

　　Multinational pharmaceutical companies have been operating in China for 30 years. Facing the huge market in China, the development and expansion of multinational pharmaceutical companies in China is more like a long-planned war. From the initial joint venture, to merger and acquisition, sole proprietorship, setting up factories and R&D centers in China, even the executives in China have changed from foreigners to local elites.

　　From tourism to immigration, from interviews to papers, the "grey marketing techniques" of pharmaceutical companies have also exposed the tip of the iceberg.

　　How do multinational pharmaceutical companies operate in China, and what are the arrangements for the establishment of various functional departments? How can multinational pharmaceutical companies penetrate into China step by step by relying on their strong economic strength and powerful government lobbying ability? What is the background of executives of multinational pharmaceutical companies?

　　Department secrets

　　The outbreak of GSK’s China Wo case presented a roadmap for a foreign company to promote drugs by illegal means in China. Zhao Hongyan, director of the legal department, liang hong, vice president and general manager of enterprise operation, Huang Hong, general manager of business development enterprise operation, and Zhang Guowei, president and director of human resources department, who are known as "GSK China Troika", were investigated by the public security department. Why did GSK executives in China collectively fall?

　　The reporter found that there is a very clear division of labor among mainstream European and American pharmaceutical foreign companies. The medical management of multinational pharmaceutical companies in China has been covered with political color.

　　A deputy general manager of a domestic pharmaceutical company told reporters, "Every multinational pharmaceutical company has different ways to play. The national market layout of multinational pharmaceutical companies in China is basically where the government relations built by the enterprises themselves extend. Considering the operation and security of multinational pharmaceutical companies in China, one of the main tasks of government relations management is short-term arrangement, medium-term plan and long-term plan, and there is a special annual budget for the expansion and maintenance of government relations. "

　　"Simply relying on market operation is not enough to maintain the production and development of enterprises. For example, the bidding management of provinces, the selection of essential drugs, the addition of medical insurance catalogues, and the new GMP standards will all be controlled and influenced by relevant national policies. Therefore, on the first day of investment in China, multinational pharmaceutical companies in Europe and the United States regard influencing government-related decision-making departments as their most important task. " A staff member of a medical association told reporters.

　　Pharmaceutical enterprises build their own government relations network nationwide, on the one hand, relying on the government relations department of the company, on the other hand, giving full play to the personal connections and business capabilities of resident marketers, and on the other hand, relying on the commercial customers of pharmaceutical enterprises.

　　An industry insider who did not want to be named said, "Multinational pharmaceutical companies are even more aware of the layout of approval power before and after the reform than government officials, and their familiarity with policies, laws and regulations is much higher than that of domestic pharmaceutical companies."

　　There are 11 departments in China headquarters of GSK. The four departments involved in this case are Legal Affairs, Human Resources, Business Development and Enterprise Operation. What is the department setup and division of responsibilities of multinational pharmaceutical companies in China?

　　The Ministry of Government Affairs is mainly responsible for developing and carrying out related work with National Medical Products Administration, the National Development and Reform Commission, the Price Bureau, the industrial and commercial departments, the Ministry of Justice and other government functional departments, and establishing and maintaining good communication and contact with relevant units and departments. For example, be responsible for the company’s product declaration and selection in the national or local basic medical insurance drug list, and ensure that the company’s products are selected in the trade name list or synonym library in relevant regions; Responsible for the bidding and winning of the company’s products in relevant regions of the country, improve market access, and ensure that the company’s products have good channel environment and policy environment support.

　　The Ministry of Public Affairs is mainly responsible for the work in the media and public propaganda. Publicize the public through some influential media or propaganda tools, such as newspapers, magazines, radio and television, and shape public opinion, thus affecting the decision-making of government departments or legislatures. In addition, carry out social welfare projects advocated by the government to shape the positive image of enterprises. Some common problems are provided to the legislature or decision-making body as experts and scholars or as alliance groups through industry associations, industry media, academic groups, etc.

　　Medical registration department, mainly dealing with new drugs on the market and National Medical Products Administration. Get more guidance and help from the national level, improve the efficiency of pharmaceutical companies in research and development, registration and approval of new drugs, and obtain policy support for existing products.

　　Business development department, mainly dealing with local pharmaceutical wholesale companies and price departments. Provide accurate and continuous information, trends and related policy analysis for internal departments of the company; Drafting opinions and supporting materials to provide reference and necessary support for other internal departments to negotiate with the official; Ensure the stability of the price system of pharmaceutical products.

　　The legal department is mainly responsible for dealing with the legal troubles that the company may face. Based on the long-term research on the policy and market of pharmaceutical industry, it provides policy judgments for pharmaceutical companies in their business decisions. Because multinational pharmaceutical companies are familiar with the laws of China, they directly contact legislators or government officials with decision-making power through formal meetings or other means, such as cooperating with the government to present the company’s position and views on behalf of the company, provide relevant information and share practical experience, so as to influence the decision-making of the government or legislative departments.

CCTV News:On June 2nd, Suzhou, Jiangsu Province issued 16 measures for the new real estate policy, making it clear that the qualification for purchasing houses will no longer be examined in Suzhou.

In addition, non-Suzhou household registration personnel who buy or own legally owned houses in Suzhou and actually live can apply for settlement. Cancel the lower limit of the interest rate of individual housing loans for the first and second suites, and commercial banks can independently determine the specific interest rate level of each loan according to the risk status of customers. The minimum down payment ratio of the first suite is adjusted from not less than 20% to not less than 15%, and the minimum down payment ratio of the second suite is adjusted from not less than 30% to not less than 25%. If the purchaser has no housing within the urban area of the purchased housing, or only one set of housing within the urban area of the purchased housing is being listed for sale, the mortgage loan for the newly purchased housing can be recognized as the first set of housing.

Ministry of Housing and Urban-Rural Development: Increase support for new citizens and other groups to rent houses and withdraw housing provident fund.

Recently, the People’s Bank of China announced that the interest rate of individual housing provident fund loans will be lowered by 0.25 percentage points from May 18th. Subsequently, officials in Shanghai, Chongqing, Liaoning and other places announced that the interest rate of individual housing provident fund loans would be lowered. The Ministry of Housing and Urban-Rural Development said that while increasing the support for depositors’ loans, the next step will be to increase efforts to support groups such as "new citizens" to rent houses and withdraw housing provident fund.

The Ministry of Housing and Urban-Rural Development said that at present, the housing provident fund has continuously increased the extraction of renting houses in support of "new citizens", young people and families with many children to solve housing problems, and supported families with many children renting houses to extract the housing provident fund according to the actual rent expenditure.

The Ministry of Housing and Urban-Rural Development said that for families with many children who buy the first home, all localities should provide appropriate policy support such as increasing the loan amount according to the actual situation. In recent years, the amount of housing provident fund for renting houses and the number of people have increased rapidly. Every year, more than 15 million "new citizens" and young people are supported to withdraw housing provident fund to pay rent, among which young people under 40 account for more than 80%.

In addition, in terms of supporting affordable rental housing, various localities have actively taken measures to increase the amount and frequency of rental housing withdrawal, and supported depositors who rent affordable rental housing to withdraw housing provident fund according to actual rental expenses. Some urban provident fund centers have also cooperated with affordable rental housing operators to provide depositors with preferential facilities such as rent discounts and deposit relief.

Shanghai: the provident fund can be withdrawn to repay the housing provident fund loans in different places in the Yangtze River Delta.

On May 31, Shanghai issued a notice to support the Shanghai housing provident fund to withdraw and repay the housing provident fund loans in different places in the Yangtze River Delta. Since June 1st, employees who have paid housing provident fund in Shanghai have used housing provident fund loans to buy houses in Jiangsu, Zhejiang or Anhui, which is in line with the prescribed purchase situation, and there is no housing provident fund loan in Shanghai, and there is no entrustment to withdraw housing provident fund to repay the housing loan. The main lender and spouse can withdraw the balance of Shanghai housing provident fund account and repay the housing provident fund loan. Eligible people can go to the business outlets of Shanghai Provident Fund Center for consultation.

The down payment ratio of house purchase decreased, and the transaction volume of new houses in some cities increased significantly.

On May 17th, the central bank adjusted the minimum down payment ratio of the first and second home loans to 15% and 25%. What is the market performance after the lowest down payment ratio policy in history has been implemented in many places? Look at the reporter’s recent visits in several cities.

In the sales office of a commercial housing project in Yuelu District, Changsha City, Hunan Province, buyers Mr. Shi and Ms. Xue subscribed for an improved housing. In 2019, the couple bought a house for the first time in Changsha, and this time they bought a house again. They felt that the down payment and interest rate had dropped a lot.

On May 17, after the central bank announced the adjustment of the down payment ratio, Changsha and Wuhan followed suit on May 21, and both cities lowered the interest rates of the first and second home loans.

The data shows that since the implementation of the new mortgage policy on May 17, the average daily transaction volume of new houses in Wuhan has increased to 242 sets, which is significantly higher than that of 165 sets in April. In addition, the number of new homes online in Changsha has also increased significantly after the new mortgage policy.

　　Xinhua News Agency, Tokyo, November 23rd (Reporter Ma Caoran, Qian Zheng) Japanese nonferrous metal giant Mitsubishi Materials Co., Ltd. announced on the 23rd that its subsidiaries Mitsubishi Electric Wire Industry and Mitsubishi Shentong had falsified product data, and the number of affected enterprises reached 258.

　　The announcement pointed out that the number of rubber sealing rings produced by Mitsubishi Electric Wire Co., Ltd. from April 2015 to September 2017 was found to have tampered with the data, reaching about 270 million, involving 229 customers. Among them, there are 70 aerospace customers. This product is widely used in automobiles, ships, aircraft engines and other equipment. Unqualified products involve ships and aircraft engines of the Japanese Self-Defense Force.

　　The copper products produced by Mitsubishi Shentong Ruosong Manufacturing Co., Ltd. from October 18, 2016 to October 17, 2017 had data tampering, and the problem copper products reached 879 tons, involving 29 customers. This material is mainly used in automobile industry, and Mitsubishi Shentong tampered with the most important strength data.

　　Mitsubishi Electric Wire and Mitsubishi Shentong discovered the problem as early as October this year, but they did not announce it to the public, which was strongly criticized by the outside world.

　　In addition, Mitsubishi Aluminum, a subsidiary of Mitsubishi Materials, was also exposed to data fraud. However, the company said that it has confirmed the product quality and safety to all customers and did not disclose more information.

　　This is the second time that Japanese manufacturing companies have exposed data fraud scandals. Previously, Kobe Steel Works was also exposed to product data fraud, while Nissan and Subaru were exposed to "quality inspection doors". The product quality control that Japanese companies were proud of was repeatedly questioned by the outside world. Some analysts pointed out that data fraud has the risk of expansion within the Japanese non-ferrous metal industry.

　　Mitsubishi Materials is a Japanese nonferrous metal giant, which was reorganized by Mitsubishi Metals and Mitsubishi Mining in 1990. In fiscal year 2016, the operating income reached 1.3040 trillion yen, the net profit was 28.3 billion yen, and the number of employees reached 25,000.

Absrtact: Layout is the "face" of a newspaper, which plays an irreplaceable role in content dissemination. Focusing on giving full play to the special functions of military newspaper layout in the all-media era, this paper, based on the practice of news arrangement and the dissemination of selected works of China News Prize in recent years, explores the methods and paths of military newspaper layout innovation from three aspects: creating "visual storm", expanding multi-form information and highlighting media personality characteristics.

Keywords: China Prize for Journalism; News arrangement; Layout innovation; Military newspaper

The layout is the "face" of the newspaper, the visual presentation of the content, with special functions such as reading guidance, guidance, signs, etc. It is the exhibition place of newspaper ideas and plays an irreplaceable role in content dissemination. For military newspapers, it is their duty and mission to innovate the way of expression and communication based on content construction, carefully prepare the layout and hold the position of public opinion. Innovation is the first driving force to lead development, and innovation is the spiritual characteristic of the supreme leader’s cultural thought. When inspecting the People’s Liberation Army newspaper, President Xi clearly pointed out that content innovation, form innovation and means innovation are all important for news media, but content innovation is fundamental.

In the all-media era, content innovation needs the service guarantee of formal innovation. Focusing on giving full play to the special functions of military newspaper layout in the all-media era, this paper, based on the practice of news arrangement and the dissemination of selected works of China News Prize in recent years, explores the methods and paths of military newspaper layout innovation from three aspects: creating "visual storm", expanding multi-form information and highlighting media personality characteristics.

First, powerful: create a "visual storm" to attract more attention.

A good news layout is the unity of politics, news, ideology and artistry.

(A) highlight the weight, highlighting the political nature

?Turn it into a sharp ideological weapon and exert great power.

(B) outstanding attitude, reflecting the orientation

On February 2, 2016, the first edition of the People’s Liberation Army Daily won the second prize of the 27th China News Award. This edition focuses on the establishment of a war zone, an important event of national defense and military reform, and records this important historical moment with strong layout language and pictures. The layout highlights the key points, strengthens the transmission of important information and the visual impact of the layout, and highlights the style of big newspapers. Coincidentally, the August 5, 2022 edition of the People’s Liberation Army Daily, because of its clear stand, highlighted the weight and strength of the news and caused strong repercussions inside and outside the military. At that time, Pelosi, then Speaker of the United States Congress, insisted on visiting Taiwan, China despite China’s obstruction, and our army successfully held a joint combat training in the sea and airspace around Taiwan Island. The People’s Liberation Army Daily reported on the training in a run-through layout. The layout of the layout is concise, and the core facts are highlighted, which fully shows that our army is fully determined and capable of maintaining the motherland’s reunification and defending national sovereignty and territorial integrity. Practice shows that layout language is the natural expression of media’s position, viewpoint, emotion and aesthetic vision. As the mouthpiece of the Party, in the face of hot topics and sensitive issues, the mainstream media of the army should focus on making the layout an effective increment of content combat effectiveness, dare to speak out, speak out in time and be good at speaking out; It is necessary to make the news that should be done bigger and bigger, promote the supply of high-quality content, and ensure that the layout is coordinated in one go; Let the layout language have enough impact, clarify the facts and guide public opinion.

(3) Highlight emotions and increase appeal.

On July 31st, 2017, Edition A6 of Jinan Daily won the third prize of the 28th China News Award for newspaper layout. It stands out from its unique perspective in the competition of the same topic layout reflecting the 90th anniversary military parade. This page makes a fuss about the change of the detail that "the angle of military parade salute is raised from the original 15 degrees to 30 degrees", and the headline "It’s not just pride to hold your head up 30 degrees" has a strong emotional color; Carefully selected banner photos showing the heroic spirit of the two soldiers make the finishing point, which echoes and sets off the title. This layout not only brings visual shock to the audience, but also fully shows the heroic feelings of the Chinese nation standing tall among the nations of the world, which arouses empathy among the audience. It can be seen that the layout has language, attitude and emotion. Newspaper layout is a highly political business and political work. On the one hand, the mainstream media of the army should keep up with the changes of the world, the times and the history, establish a global vision, lead public opinion and guide the work; On the other hand, it is necessary to adapt to the new aesthetic changes of the audience in the all-media era, and make good use of layout language such as words, lines and colors to convey layout information and emotions more accurately and effectively, so as to enhance the reading experience of the audience.

Second, useful: multi-form information expansion, so that content presentation rushed out of the "first scene."

In the era of all-media, for newspapers, we should not only insist on the content as king, but also expand the form and service to make the layout "informative", "useful" and "powerful".

(A diagram, visual expression to achieve easy-to-read and interesting reading.

In the era of all-media, readers’ reading methods tend to be fast, fragmented and visual. Pictures and illustrations have become the most important and dynamic elements in newspaper layout because they are more intuitive and impactful than words in information transmission. In recent years, many of the winning pages of the China Prize for Journalism have enhanced their expressive power by adding data, charts and other elements. For example, the award-winning page of the 33rd China Prize for Journalism and the 5-8 edition of Jiangxi Daily on October 27th, 2022 are special commemorative pages to commemorate the 95th anniversary of the founding of Jinggangshan Revolutionary Base. With the help of the large-scale sculpture of "Jinggang Red Flag", the layout highlights the visual effect, and skillfully strings together important nodes such as "Wenjia City’s decision-making", "Sanwan adaptation" and "getting rid of poverty" in the form of a timeline, so that readers can visually feel the past struggle, current self-confidence and future expectations. Practice has proved that in the all-media era, a picture is worth a thousand words, and the mainstream media of the military should be good at using pictures to speak on the layout, so as to meet the aesthetic requirements of the audience in the era of reading pictures and make the news more readable and enjoyable; We should be good at arranging the relevant data in the news visually by means of charts, so that the boring and difficult data can be seen at a glance and arouse readers’ interest in reading; It is necessary to make it clear that the chart not only has the function of beautifying and activating the layout, but also is an independent and effective form of news reporting, strengthen the awareness of secondary processing, and help the transmission of its deep value through integrated refining and innovative presentation.

(2) Continuous version, carrying more content to create more space.

Of the six pages won in the 33rd China Prize for Journalism, five are consecutive pages. According to the data, in the past five years, 32 pages of the China Prize for Journalism have won awards, of which the single edition accounts for less than 25%. Continuous edition (all-page edition and cross-page edition) has become an important choice for newspapers to improve their communication power and influence. Take the award-winning page of the 32nd China Prize for Journalism and the 10-11 edition of the People’s Liberation Army Daily on July 1, 2021 as an example. This edition presents several classic moments of the People’s Army in the century since the founding of the Party in hand-painted form, with a clear theme and lofty ideas, which extends the sense of historical depth and makes readers feel refreshed. It can be seen that compared with ordinary single edition, continuous edition breaks the convention, makes the vision more impactful, can carry more content, and can better reflect the editing concept, thus producing a strong effect, so it has become the best choice for many newspapers. Some experts believe that this is also a useful exploration for newspapers to take the high-quality route and improve the quality and efficiency of communication in the all-media era. This enlightens us that in the all-media era, military newspapers should not only face the "fast" challenge brought by new media, but also give full play to their own strengths and work hard on the word "deep". We should focus on major themes, in-depth reports, elaborate designs around grand narratives; Change from "information paper" to "attitude paper"; Change from "design paper" to "collection paper".

(C) media integration, so that the layout "move up" and "live up"

In the all-media era, the layout language is more diverse. It is also an effective way to attract and retain the audience’s attention by making the layout "move" and "live" through the linkage of newspapers and networks. For example, in the winning pages of the 30th China Prize for Journalism and the 6-7 edition of Science and Technology Daily on October 1, 2019, when reporting the scientific and technological achievements made in the 70 years since the founding of New China, a QR code was added to the pages, and after scanning, the video of "70 years condensed into 24 hours" distributed synchronously by the newspaper can be watched. This innovation enriches the connotation of the layout and embodies the idea of media integration. For another example, the Liberation Army Daily, published on August 5, 2022, embeds the two-dimensional code of the video of the training site in the layout, which makes the news information richer and more comprehensive and meets the needs of the audience. It can be seen that in the all-media era, it is far from enough for newspapers to hold their ground in the flood of information. It is also necessary to expand information through media integration, broaden their horizons to below the appearance of news facts and outside the scene, and explore and explore more vital and inspiring three-dimensional pages.

Third, interesting: highlight the characteristics of media personality and enhance user stickiness.

Layout is an important part of the newspaper’s personality and style, which always plays the role of influencing readers and guiding public opinion.

(A) minor issues, tell a living story with details.

The second prize of the news layout of the 31st China News Award and the T7 edition of Xinhua Daily on April 14th, 2020, Thanks to You, the mountains and rivers are safe-paying tribute to the "epidemic" hero of Jiangsu’s aid to Hubei War, still seem to be a layout with special communication value. At that time, in order to welcome the triumph of the last batch of medical workers from Jiangsu who assisted Hubei, Xinhua Daily specially planned to launch a special tribute issue. As the cover of the special issue, this edition is carefully designed to outline the image of a well-armed medical worker with the names of 2,813 medical workers from Jiangsu who aid Hubei. Each name is regarded as a "point" in the picture, and they are connected in series by a "curve", and finally they converge into a meaningful "face" image. This treatment is meaningful: the success of the "epidemic" depends on specific people, and each person has a different story, thus achieving good communication results. Storytelling is the most effective communication. On the one hand, the mainstream media of the military should insist that content is king and continuously enhance their ability to provide content; On the other hand, we should pursue the harmony between content and form, strive to achieve the unity of form and spirit, and tell vivid stories with details; In particular, we should pay attention to digging points, cutting hot spots, falling points skillfully and tearing points, so that positive energy can generate large flow and good sound can become the strongest sound.

(2) Make the past serve the present, and the national wind ignites the new wind.

The prize-winning page of the 31st China Prize for Journalism and the 6-7 edition of Zhejiang Daily on November 23rd, 2020 were published at the opening of the "Light of the Internet" Expo in 2020. This edition takes the traditional "window" in China as the theme, and combines the unique "window lattice" element of Wuzhen water town with the new mission and new requirements of "important window" in Zhejiang. Through the image of "window" on the page, we can see the street view of Wuzhen and the Light Expo of the Internet, which makes the page have a sense of historical depth of blending ancient and modern, attracting people’s attention. After two years, on November 1st, 2022, the 6-7 edition of the newspaper won the 33rd China Prize for Journalism again with its strong national style and ingenious ideas. On this page, which shows the arduous course and great pioneering work of China’s space dream, the editor skillfully connects Su Shi’s words and images of "Palace Que in the Sky" with China Space Station across time and space, combining ancient and modern, and combining dreams with reality. Especially in the lower left corner of the layout, Su Shi is wearing VR glasses, looking up at the starry sky and singing "When did the bright moon ask the sky about the wine? I wonder what year it is in the palace palace tonight". The unique layout narrative method has injected poetic romance with Chinese style into serious scientific and technological topics, which is unique in many layouts with the same theme and has gained excellent communication effect. This enlightens us that in the all-media era, news content transmission is no longer the only pursuit of newspapers. It is necessary to comprehensively use richer editing methods in reporting, integrating national culture, aesthetic concepts and the value of the times, so that the audience’s reading can be changed from simple information acceptance to reading enjoyment based on understanding.

(C) associated with their own, related to the crowd.

In the all-media era, information is overloaded and attention becomes a scarce resource. Faced with a large amount of information, people will subconsciously pay attention to what is related to them, which is more familiar or interesting. Newspaper layout not only needs to carry forward the main theme and spread positive energy in a way that the audience likes and hears, but also faces the problem of connecting the content and expression form with the antenna and connecting them with the audience’s interests. The exploration of the winning pages of the 32nd China Prize for Journalism and the 2nd edition of People’s Daily on July 19th, 2021 is quite instructive. This edition focuses on the major theme of "achieving the goal of the first century-building a well-off society in an all-round way in China". In the way of presentation, it vividly shows the changes with 16 groups of data that best reflect the people’s sense of gain, happiness and security, and has both visual impact and ideological persuasion, making the boring and difficult data clear at a glance, narrowing the distance with the audience and achieving good communication effects. It can be seen that in the all-media era, the mainstream media of the military should work hard to show their own characteristics and improve the recognition and dissemination of newspaper pages. It is necessary to bring about a new release of narrative energy through the new development of layout means; It is necessary to enrich the new expressive force of two-dimensional space style and enhance the user’s stickiness; It is necessary to build news pages into witnesses of history and make newspapers readable, hidden and enjoyable.

(Author: People’s Liberation Army Newspaper)

Editor in charge: Zhang Heyun

You see, so soon, we came to February 2022.

Time is running out, and you haven’t adapted to January, so you come to February. As we enter the new month, we should also have some new hopes. For movie fans, this expectation is naturally more new dramas and more good dramas.

So, let’s take a look at what new dramas are worth paying attention to in February this year.

However, because it was released a little late this time, in fact, several new dramas have already started. For example, Hulu’s new drama Pam and Tommy has been awaited by many friends for a long time. The play has already started on the 2nd.

Lily james and Sebastian Stan co-starred in a drama series about Pamela Anderson’s leaked private video.

It is estimated that many friends have seen it.

Also, the second season of the sci-fi drama "Alien Catastrophe" also started broadcasting yesterday, and it is estimated that many friends have also watched it.

After all, the pit dug by director ridley scott in the first season for many years is quite fascinating. What will happen this time?

At the same time, in this February, a large number of good dramas and new dramas will be broadcast soon, especially several popular online celebrity dramas that many people have been waiting for a long time. Among them, there are really several new dramas that I really want to see.

So, at the beginning of February, please join me to feel what popular new dramas will be broadcast this February. Believe me, there must be something you want to see.

Of course, if you see a new drama you want to recommend, you can also leave a message to tell us.

Then, come along.

In order of broadcast time:

My Genius Girlfriend Season 3

The third season of the popular TV series "My Genius Girlfriend" is finally coming, and I believe many friends are also eager to see it.

This drama has been confirmed to start on February 6th, Italy time. In fact, we also released the first episode yesterday. Did you go to see it?

Synopsis Transferred from Douban: The third season was adapted from "Left, Left" in the original Napoli Tetralogy.

Anabel got married at the age of 16, had a young son, left her husband and lived a comfortable life, and now works in a factory with difficult conditions; Elena left the city, graduated from Pisa Normal University and published a successful novel, which made her enter a rich and elegant world. In different ways, they challenge the boundaries of suffering, ignorance and submission.

When the story came to the 1970s, the world was full of hope, uncertainty, oppression and unimaginable challenges. The two women are advancing in the opportunities brought by social changes, and they are always closely linked in contradiction.

So, you still have to watch it!

Two or three things in my bathtub

6 February

This drama also has some popularity, and it also started broadcasting yesterday.

Well, why is there heat?

The synopsis comes from Douban, and everyone can feel it:　

"Two or three things in my bathtub" is adapted from Japanese cartoonist Itokichi’s cartoon of the same name. When its animation was first broadcast in Japan in 2014, it became one of the hottest topics of the season, ranking first among 43 new animation works in the same season.

This drama is full of youth, love and fantasy elements. It describes that Zhao Longjie (Kent Tsai), a high school student who is a marginal tool, is inexplicably entangled by Li Renyu (He Haochen), the king of small and medium-sized tyrants in the sea, after the death of his only relative’s grandfather. In order to find a way to send Renyu back to the sea, the two enemies have to live together in secret, and then embark on an absurd and healing journey of growth.

Human terror

6 February

The lineup of this play is quite strong. It should be five episodes of series, each with its own story. Take a look at the introduction of Douban: This drama is adapted from four stories in the epigram "Horror on Earth", which consists of five episodes: Mind’s Eye, Tatsumi’s Divination, Tsukuya Takao, Miyako Kawakami, Miyako Kawakami.

　

Warm holiday 2

February 7th.

This drama has also ushered in the second season. It has just been finalized, and the director and screenwriter are still the last one. However, the lineup has been completely updated, and it is estimated that it is a new story with a holiday background.

The synopsis comes from Douban, and everyone can feel it:　

Another winter, the homestay run by Cheng Hao, the frustrated sister of "drifting", faced bankruptcy. The big ticket from heaven was found to be Du Zheng, the star ex-boyfriend, and Liao Ran, who had the dream of being a Michelin chef, was pulled by the boss’s wife to fill the hole. There was another emotional twist between the three.

Cheng Man, the sister of a strong woman in venture capital, was in Shanghai, and was going to take her daughter to Sanya for the New Year. By mistake, she flew back to her hometown in Northeast China. Kong Lingqi, the founder of the company, who intends to save corporate financing, also followed Cheng Man to the northeast to change his mind.

After some twists and turns, the two finally cleared up their differences. Cheng Miao, a niece who graduated soon, went home for the New Year, skied alone to vent her emotions, strayed into the boundary of the drone race, and accidentally met Ma Boyuan, a drone master. Ma Boyuan found that the girl had extraordinary talent, and at the same time, the collision of hearts produced a special emotion. This humanistic northland, with its unique warmth, melts the ice in people’s hearts and finds their life goals for people who come here for their own reasons.

Pain is inevitable

February 8 th

A new play starring Ben Whishaw, directed at him, many friends will pay attention to it.

Take a look at the synopsis of Douban: This play is adapted from Adam Kay’s diary-like memoir "The Doctor’s Log of Abandoning a Job with Absolute Laughter", and Ben Whishaw plays a fictional version of Adam.

Adam is a doctor in the maternity ward, struggling in the hospital hierarchy-his position is low enough to endure torturous working hours, but high enough to face terrible responsibilities one after another. Adam works 97 hours a week and needs to make all kinds of life and death choices, and he knows that even the hospital parking meter earns more than himself. Facing the increasing pressure at work, he relies on his personal life to spend everything.

From the perspective of an intern, the story tells the undisguised true story in the hospital ward, depicting an exciting and full of laughter climax and showing a painful trough.

Still have to look at it.

We won’t fall in love

February 8 th

I don’t know much about the romantic comedy starring Gina and Wang Ziyi, but some friends will be interested.

The synopsis is transferred from Douban, which tells the story that Gu Jiaxin (Boogie), who is full of talents but has no intention of inheriting the family business, is arranged by her mother to be Zhao Jiangyue’s assistant, and the two of them slowly get together and realize their dreams.

Interested parties can also pay attention to it.

The lights on season 3

February 9th.

This drama is also very powerful, and it will soon come to the third season. With so much preparation ahead, we should find out the real murderer this time.

Just, come on!

Murder of Magpie

February 10th.

The detective drama based on Anthony Holovitz’s novel of the same name, starring lesley manville, also looks like a good English drama.

Feel the synopsis of Douban: The author says that the narrative of the novel is influenced by agatha christie. This is a case in the middle of a case. The story revolves around editor Susan Ryeland. She got the unfinished manuscript of writer Alan Conway’s latest novel, unaware that it would change her life.

I still want to see it.

Fictional Anna

February 11th

Many people are also looking forward to this play. After all, the cast is very attractive, with Julia Ghana as the leading role, Anna Krams, Kirfern Cox and others. This play is written and produced by shonda rhimes, the producer of Grey’s Intern.

The storyline of Douban is still very attractive: Creating Anna revolves around a reporter who investigates the case of Anna Delvi and is eager to prove himself. Anna Delvi is a legendary German heiress on Instagram. She won the favor of new york social circle and stole their money.

Is Anna the biggest female liar in new york, or is it just a new portrayal of the American dream? While waiting for her own trial, Anna formed a dark, interesting and love-hate relationship with this reporter, who was also racing against time to find the answer to one of the biggest questions in new york: Who is Anna Delvi?

The play was inspired by Jessica Praessler’s article How Anna Delvey Tricked New York’s Party People in new york magazine.

This play can still be watched.

People in Meteorological Agency: A Cruel History of Love in the Society

February 12

The title of this film is office romance.

The lineup of this drama is still good, so the expectation value is also very high.

The synopsis comes from Douban. They both work in the National Meteorological Agency. She is a hard-working weather forecaster, while he is an unrestrained colleague. For them, love is as unpredictable as the weather.

Twenty-five, twenty-one

February 12

A love drama co-produced by Kim Tae ri  and Nam Joo Hyuk also has a good behind-the-scenes lineup. The drama is directed by Zheng Zhixian, director of The King: Forever Monarch, and the screenwriter of Please Enter Search Words: WWW has a script.

It’s probably a love story that spans several years. The synopsis is transferred from Douban: Nam Joo Hyuk will play Bai Yizhen, a sports reporter of UBS. He became a radio reporter at the age of 23, disguised as a cosmetics salesman during unannounced visits, and later became a sports reporter during the Asian Games. He met the gold medalist Luo Xidu (Kim Tae ri ) in the Asian Games. The heroine Luo Xidu is a member of the national team in the fencing department of high school.

Goldfish wife

February 14th

On Valentine’s Day, a measure of Netflix cooperation, the lineup is actually quite strong, with a bunch of familiar faces on the cast.

This drama, just watch the preview yourself.

Probably, it’s a story about a forbidden love between a man and his wife.

Thirty-nine

February 16th

This is undoubtedly one of the popular Korean dramas this month. After all, the lineup is too attractive. Son Ye Jin, Tian Meidu and Jin Zhixian co-starred, and the screenwriter was Yeong-ah Yoo, the screenwriter of Jin Zhiying born in 1982. Just such a combination has already been expected by many people.

At the same time, the plot is actually very attractive, and it is estimated that after the screening, it will also bring out many topics. The synopsis is transferred from Douban, and everyone can feel it together:

Tell the realistic human romance of three friends who are about to turn 40 with deep stories about friendship, love and life. From a friend of the same age who met by chance one day in the second year of high school, it suddenly became an ordinary and stormy daily story of three friends aged 39 who watched the arrival of forty together. They made a precious fate at an unpredictable moment, and one day they met unpredictable things again. They lived a 39-year-old day with more blood than ever, and the beautiful and touching stories of three women were 39 years old.

According to the development of this synopsis, this drama still has the potential of a popular drama. After all, it is necessary to chase it.

The great Mrs. mercer

February 18th

The Great Mrs. Mercer, which is also a popular drama, will also usher in the fourth season. I believe many people are also anxious.

Space Force Season 2

February 18th

At the beginning, the first evaluation was ok, that is, the political satire, with a lot of topics, and Steve Carrell’s performance was also good. Now, the second season is finally coming, and friends who want to relax can also pay attention to this drama.

Resignation

February 18th

The play looks good, too. It comes from Apple TV+,and Ben Stiller will direct six episodes, and the cast is also very attractive.

This is a suspense thriller set in the workplace, and I feel that social animals will resonate very much. Probably, the memory of work and life is completely separated, and then, because of the appearance of a mysterious colleague, I will take you to explore the truth of work.

In short, we can still look forward to it.

Nightmare town

February 20 th

This is a horror drama, and it seems a little interesting to read the synopsis. Interested friends can also pay attention to it.

Synopsis Transfer from Douban: This drama tells that a nightmare town in central America will trap all the people who come in, and those who are unwilling to stay will have to face the monsters that appear after sunset while looking for a way out.

You from the Stars (Japanese Edition)

February 23 rd

This time, you, from the star, have released the Japanese version, with Fukushi Sota and Mizuki Yamamoto co-starring, so please pay attention to yourself if you are interested.

Juvenile court

February 25th.

Korean drama and Netflix once again made a topic drama, this time focusing on juvenile offenders. Starring Jin Huixiu, the behind-the-scenes lineup is also quite strong.

The synopsis comes from Douban, and you can also feel it: it tells the story of a mean judge who hates juvenile offenders who started in the juvenile court after he took office in the juvenile criminal collegiate department of the local court. Judges in the Republic of Korea, who used to be victims of juvenile delinquency, are faced with juvenile incidents with various stories, thinking about what is the real role of adults, and why juvenile incidents are not a problem of "others" but a problem of "us", and conveying heavy information to juvenile offenders and the world through the process of growth.

Kill Eve Season 4

February 27th

It is also a drama that many friends have been looking forward to for a long time. The fourth and final season of Kill Eve is about to air. The time is the 27th in North America, that is, the 28th in Beijing time. Do the math yourself.

Just, let’s go.

Super Boom: The Battle of Uber

February 27th

Just for this lineup, it is also necessary to pay attention to it. A new drama starring Joseph focuses on the CEO of uber.

The synopsis comes from Douban, and you can also feel it: The Battle of Uber tells the story of Uber, the most successful and destructive company in Silicon Valley. The protagonist is Travis Kalanick, a hard-core CEO who was ousted in a board coup. The story will reproduce the rise and fall of Uber roller coaster, the internal and external wars that have caused many consequences, and reflect the ups and downs of Silicon Valley.

Above, it’s probably some popular dramas that will be broadcast in February. It is estimated that there will be some dramas scheduled temporarily in the next period of time, especially mainland dramas with very random schedules. You can also pay more attention.

However, just those dramas listed above, there are several, and I really want to watch them!

So, which one do you want to see most?

　　First, focus on solving the housing difficulties of low-and middle-income people, increase housing security, and ensure the timely supply of land. Newly started construction and acquisition of 8.5 million square meters of policy housing, including 200,000 square meters of low-rent housing, 1.6 million square meters of affordable housing, 200,000 square meters of policy rental housing and 6.5 million square meters of price-limited commercial housing; Completed 2 million square meters of policy housing, including 80,000 square meters of low-rent housing, 1.02 million square meters of affordable housing and 900,000 square meters of price-limited commercial housing.

　　Main responsible units: Municipal Construction Committee, Municipal Bureau of Land and Resources, Municipal Development and Reform Commission and Municipal Planning Commission.

　　Project leaders: Sui Zhenjiang of the Municipal Construction Committee, Wei Chenglin of the Municipal Bureau of Land and Resources, Zhang Gong of the Municipal Development and Reform Commission and Yan Huang of the Municipal Planning Commission.

　　Two, steadily promote the old city housing protection and repair work, take the "application repair and evacuation" way, arrange the old city style protection area of 20 thousand dangerous house protection and repair plan. Actively carry out shantytown renovation work, and start three renovation projects of Mentougou goaf shanty town, Tongzhou old town and Nanyuan old town.

　　Main responsible unit: Municipal Construction Committee

　　Project leader: Sui Zhenjiang, Municipal Construction Committee

　　Three, the city’s 65-year-old and older people take the city’s ground bus free of charge; City, district (county) level government investment sponsored or controlled parks, scenic spots and other tourist attractions for the city’s 65-year-old and above free entrance fees; Community health service institutions provide "three priorities" services for the elderly in this city (priority in medical treatment, home visits, and establishment of family beds), implement the first-visit system of community health services, and provide a medical examination service for the elderly without social old-age security in this city free of charge every year.

　　Main responsible unit: Civil Affairs Bureau

　　Project leader: Wu Shimin, Civil Affairs Bureau.

　　Four, in the community, schools, institutions, enterprises, towns and villages to start the management of chronic diseases such as eye diseases, oral diseases, hypertension and primary health care; Provide free influenza vaccination service for the elderly aged 60 and above and primary and secondary school students (including secondary specialized schools) in this city.

　　Main responsible unit: Municipal Health Bureau

　　Project leader: Fang Laiying from the Municipal Health Bureau.

　　Five, efforts to reduce the burden of outpatient medical insurance for serious illness, formulate and implement the reimbursement system for outpatient medical expenses for the elderly and flexible employees in urban areas.

　　Main responsible unit: Municipal Labor and Social Security Bureau

　　Project leader: Zhang Xinqing, Municipal Labor and Social Security Bureau

　　Six, guide social forces to participate in the provision of old-age services, the government and society jointly set up urban and rural old-age service facilities, an increase of 15 thousand old-age beds throughout the year.

　　Main responsible unit: Civil Affairs Bureau

　　Project leader: Wu Shimin, Civil Affairs Bureau.

　　Seven, according to the principle of voluntariness, provide free breast cancer screening services for women aged 40 to 60 in this city, and provide free cervical cancer screening services for women aged 25 to 65 in this city.

　　Main responsible unit: Municipal Health Bureau

　　Project leader: Fang Laiying from the Municipal Health Bureau.

　　Eight, free screening of congenital diseases for newborns, health examination for children aged 0-6; The government subsidy policy for hospital delivery will be implemented for pregnant women in rural areas of this city, and free health check-up services will be provided for 210,000 women of childbearing age who adopt long-term contraceptive measures in rural areas of this city.

　　Main responsible units: Municipal Health Bureau and Municipal Population and Family Planning Commission.

　　Project leader: Fang Laiying from the Municipal Health Bureau and Deng Xingzhou from the Municipal Population and Family Planning Commission.

　　Nine, the initial completion of the city’s "social security card" project, the basic realization of real-time reimbursement for medical treatment.

　　Main responsible unit: Municipal Labor and Social Security Bureau

　　Project leader: Zhang Xinqing, Municipal Labor and Social Security Bureau

　　X. Intensify joint anti-counterfeiting efforts, implement special rectification, ban black clinics and black pharmacies according to law, severely crack down on illegal acts that endanger people’s health, and ensure that the capital is "safe to seek medical treatment and purchase medicines".

　　Main responsible units: Municipal Drug Administration and Municipal Health Bureau.

　　Project leaders: Fang Laiying from the Municipal Drug Administration and Fang Laiying from the Municipal Health Bureau.

　　Eleven, for 120 and 999 two pre-hospital emergency system equipped with 100 emergency motorcycles, to meet the needs of urban emergency in the morning and evening traffic jams; Equipped with first aid kit on public transport facilities; Set up a serious illness relief fund for children; Carry out mass health popularization training, promote the "First Aid Manual-Family Edition", and carry out training and drills on escape skills among children.

　　Main responsible units: Municipal Health Bureau and Municipal Red Cross Society.

　　Project leader: Fang Laiying from the Municipal Health Bureau and Han Lu from the Municipal Red Cross Society.

　　Twelve, promote the balanced development of compulsory education, support 200 primary schools in major projects to meet the newly issued standards for running schools; Repair and transform 300 dormitories for primary and secondary school teachers in rural areas.

　　Main responsible unit: Municipal Education Commission

　　Project leader: Liu Limin, Municipal Education Commission

　　Thirteen, strengthen food safety supervision in the capital, the city’s 150 large and medium-sized supermarkets, 9 large agricultural and sideline products wholesale markets are all included in the capital food safety monitoring system and commodity quality monitoring system; Further improve the food safety self-inspection system in circulation, and equip 100 large and medium-sized shopping malls and supermarkets with self-inspection equipment; We will improve the publicity system of commodity quality information, set up electronic display screens and information bulletin boards of commodity quality supervision information in 150 supermarkets and 9 large agricultural and sideline products wholesale markets, and disclose commodity supervision information in a timely manner.

　　Main responsible unit: Municipal Food Safety Office

　　Person in charge of the project: the main person in charge of the Municipal Food Safety Office.

　　14. Conduct product safety and quality supervision and spot checks on 100% certified food and related products production enterprises in this Municipality, spot check no less than 2,500 batches of food and food related products throughout the year and announce the results of spot checks, strengthen daily inspection and increase the frequency of inspection. Focus on random inspection and supervision of high-risk foods such as bottled drinking water, cooked meat products and dairy products, conduct random inspection and evaluation of food quality, and strengthen supervision over food quality and safety of food production enterprises.

　　Main responsible unit: Municipal Bureau of Quality and Technical Supervision

　　Project leader: Zhao Changshan, Municipal Bureau of Quality and Technical Supervision

　　Fifteen, strengthen the quality market sampling of drugs, medical devices, health food and cosmetics products, with no less than 12,000 pieces throughout the year, covering 18 districts and counties.

　　Main responsible unit: Municipal Drug Administration

　　Project leader: Fang Laiying, Municipal Drug Administration

　　Sixteen, promote 30 large and medium-sized commercial facilities (department stores, supermarkets, specialty stores, specialty store, catering enterprises) for barrier-free transformation.

　　Main responsible unit: Municipal Bureau of Commerce

　　Project leader: Lu Yan, Municipal Bureau of Commerce

　　17. Further intensify the investigation and dredging transformation of urban drainage system, complete the reconstruction of rainwater pumping station and backwater pipeline of Zhichun Bridge, and solve the problem of water accumulation in Zhichun Bridge.

　　Main responsible unit: Municipal Water Affairs Bureau

　　Project leader: Cheng Jing, Municipal Water Affairs Bureau

　　Eighteen, complete the construction of 300 main streets public toilet guidance system, to facilitate the masses to go to the toilet.

　　Main responsible units: Municipal Administration Committee and district and county governments.

　　Person in charge of the project: Chen Yong, Municipal Administration Committee, and district heads of district and county governments.

　　Nineteen, renovation and maintenance of old houses for 5500 rural poor families in this city, and increase the renovation and maintenance efforts; Renovation of housing for 1000 rural entitled groups in this city; Implement the classified assistance system for rural subsistence allowances and improve the level of assistance for people with special difficulties in rural areas.

　　Main responsible unit: Civil Affairs Bureau

　　Project leader: Wu Shimin, Civil Affairs Bureau.

　　Twenty, the new arrangements for the employment of 3000 disabled people in this city; Completed 3,000 person-times of vocational skills training for urban disabled people and 1,000 person-times of practical technical training for rural disabled people; Free distribution of small and medium-sized assistive devices for 50 thousand disabled people in this city; Carry out barrier-free transformation for 10 thousand disabled families in this city; Continue to create 150 demonstration homes for the disabled at the grassroots level.

　　Main responsible unit: Municipal Disabled Persons’ Federation

　　Project leader: Qi Jing, Municipal Disabled Persons’ Federation.

　　Twenty-one, focusing on 10 suburban counties, funded 6000 difficult one-child families to develop production.

　　Main responsible unit: Municipal Population and Family Planning Commission

　　Project leader: Deng Xingzhou, Municipal Population and Family Planning Commission

　　Twenty-two, the construction of the first municipal public cemetery; Reduce the funeral expenses of farmers and unemployed people in cities and towns; Raise the standard of funeral subsidies for employees of enterprises in this city.

　　Main responsible units: Civil Affairs Bureau and Municipal Labor and Social Security Bureau.

　　Project leaders: Wu Shimin of Civil Affairs Bureau and Zhang Xinqing of Municipal Labor and Social Security Bureau.

　　Twenty-three, consolidate the achievements of air pollution prevention and control, realize the continuous improvement of air quality, and strive to achieve 71% of the days when the air quality is better than the second grade, and the air quality in all regions of the city reaches the corresponding level.

　　Main responsible units: Municipal Environmental Protection Bureau, Municipal Development and Reform Commission, Municipal Construction Committee, Municipal Management Committee, Municipal Communications Commission, Municipal Planning Commission, Municipal Agriculture Commission, Municipal Public Security Bureau, Municipal Industrial Promotion Bureau, Municipal Bureau of Quality and Technical Supervision, Municipal Landscaping Bureau (Capital Greening Office), district and county governments, and Beijing Economic and Technological Development Zone Management Committee.

　　Project leaders: Shi Hanmin from the Municipal Environmental Protection Bureau, Zhang Gong from the Municipal Development and Reform Commission, Sui Zhenjiang from the Municipal Construction Commission, Chen Yong from the Municipal Administration Commission, Liu Xiaoming from the Municipal Transportation Commission, Yan Huang from the Municipal Planning Commission, Wang Xiaodong from the Municipal Agriculture Commission, Ma Zhenchuan from the Municipal Public Security Bureau, Li Ping from the Municipal Industrial Promotion Bureau, Zhao Changshan from the Municipal Bureau of Quality and Technical Supervision, Dong Ruilong from the Municipal Landscaping Bureau (the Capital Greening Office), district heads of all districts and counties, and Zhang Boxu from the Beijing Economic and Technological Development Zone Management Committee.

　　Twenty-four, new construction and renovation of 20 urban parks and 80 hectares; Improve the greening and beautification level of 100 roads; Create 5 small towns with green gardens in the capital, 50 green villages in the capital and 50 garden-style units with green gardens in the capital.

　　Main responsible unit: Municipal Bureau of Landscaping and Greening (Capital Greening Office)

　　Project leader: Dong Ruilong, Municipal Bureau of Landscaping and Greening (Capital Greening Office)

　　Twenty-five, continue to implement the "country park ring" construction in green isolated areas, and complete the construction of 10 country parks with an area of 666.7 hectares (10,000 mu); Open 19 country parks for free.

　　Main responsible unit: Municipal Bureau of Landscaping and Greening (Capital Greening Office)

　　Project leader: Dong Ruilong, Municipal Bureau of Landscaping and Greening (Capital Greening Office)

　　Twenty-six, continue to promote energy-saving renovation of existing buildings, and organize energy-saving and thermal insulation renovation of 200,000 square meters of urban residential buildings and 2.52 million square meters of ordinary public buildings; Building more than 2,000 rural earthquake-resistant and energy-saving houses; Implement the heating and energy-saving renovation project of farmhouse, and carry out energy-saving renovation of 1500 existing rural houses.

　　Main responsible units: Municipal Construction Committee, Municipal Agriculture Committee, and district and county governments.

　　Person in charge of the project: Sui Zhenjiang, Municipal Construction Committee, Wang Xiaodong, Municipal Agriculture Committee, and district heads of district and county governments.

　　Twenty-seven, complete the odor control work of 12 landfill sites in operation; Complete the garbage sealing construction of 929 villages in Miyun, Fangshan and other mountainous areas; Deepen the classification and reduction of waste sources and promote the utilization of waste resources.

　　Main responsible unit: Municipal Administration Committee

　　Project leader: Chen Yong, Municipal Administration Committee.

　　Twenty-eight, to carry out green lighting projects, complete the promotion of high-efficiency lighting products with a total amount of more than 10 million in four districts and counties.

　　Main responsible unit: Municipal Development and Reform Commission

　　Project leader: Zhang Gong, Municipal Development and Reform Commission.

　　Twenty-nine, around the Golden Sea Lake, Gubeikou, Qinglong Gorge, Yudu Mountain, Badaling, Ming Tombs, Phoenix Ridge, Jiulong Mountain, Shidu, Qinglong Lake and other ten key scenic spots and tourist areas, create 2000 hectares (30,000 mu) of colorful landscape forest; Ecological restoration of abandoned mines in Fengtai, Yanqing, Miyun, Huairou, Pinggu, Changping, Mentougou, Fangshan and other counties: 15.333 hectares (23,000 mu); We will start the demonstration project of transforming inefficient ecological public welfare forests in mountainous areas, and implement the sustainable management project of 3,333.3 hectares (50,000 mu) of water source protection forests to improve the carbon sequestration capacity of forests and improve the ecological landscape effect.

　　Main responsible unit: Municipal Bureau of Landscaping and Greening (Capital Greening Office)

　　Project leader: Dong Ruilong, Municipal Bureau of Landscaping and Greening (Capital Greening Office)

　　30. Intensify the construction of rail transit, open trial operation of Metro Line 4, speed up the construction of Metro Line 6 Phase I, Line 8 Phase II, Line 9, Line 10 Phase II, Daxing Line and Yizhuang Line, and start construction of six lines including Line 7, Line 14 Phase I, changping line Phase I, Line 15 Phase I, Fangshan Line and Xijiao Line.

　　Main responsible units: Municipal Communications Commission, Municipal Construction Committee and Municipal Planning Commission.

　　Project leaders: Liu Xiaoming, Municipal Communications Commission, Sui Zhenjiang, Municipal Construction Commission, and Yan Huang, Municipal Planning Commission.

　　Thirty-one, complete the third phase of the West Sixth Ring Road and Jingcheng Expressway, and promote the construction of expressways such as Beijing-Taiwan Expressway in Beijing; Accelerate the construction of suburban roads and build 100 kilometers of suburban roads such as Badaling transit line.

　　Main responsible unit: Municipal Communications Commission

　　Project leader: Liu Xiaoming, Municipal Communications Commission.

　　Thirty-two, further improve the level of road service, complete 400,000 square meters of urban road repair project, and repair and transform the deck drainage pipes of 20 urban interchange bridges. 400 kilometers of rural roads (township roads and village roads) were overhauled, 260 kilometers of roads were overhauled, 25 old roads were reinforced and rebuilt, 300 kilometers of road traffic signs were rebuilt and 100 kilometers of greening projects were completed.

　　Main responsible unit: Municipal Communications Commission

　　Project leader: Liu Xiaoming, Municipal Communications Commission.

　　Thirty-three, accelerate the construction of comprehensive transportation hub, actively promote the construction of one acre park and Sihui transportation hub, and optimize the external road network of Beijing South Railway Station.

　　Main responsible unit: Municipal Communications Commission

　　Project leader: Liu Xiaoming, Municipal Communications Commission.

　　Thirty-four, continue to implement the unblocking project, promote the construction of micro-circulation system, transform Badaling auxiliary road (Qinghe Bridge-Shangqing Bridge), build and transform 10 bus bays, and improve 6 crossing facilities; 35 new signal lights, 800 sets of pedestrian countdown and blind audio combined lamps at 100 intersections, 30 kilometers of road isolation guardrail, 500 sets of ground guiding signs, 300 road sections optimized and drained, 20 kilometers of bus lanes added and 30 intersections reconstructed.

　　Main responsible units: Municipal Communications Commission and Municipal Public Security Bureau.

　　Project leaders: Liu Xiaoming, Municipal Communications Commission, and Ma Zhenchuan, Municipal Public Security Bureau.

　　Thirty-five, convenient for citizens to travel, open and adjust 80 bus lines, extend the operation time of 50 bus lines, and add and update 2600 environmentally-friendly buses; Continue to promote the construction of suburban passenger transport infrastructure, and build 8 passenger stations and 300 bus shelters.

　　Main responsible unit: Municipal Communications Commission

　　Project leader: Liu Xiaoming, Municipal Communications Commission.

　　Thirty-six, continue to implement the "rural lighting, farmers warming up, agricultural resources recycling" three projects, in rural areas to install 10 thousand solar street lamps, replace 5 million energy-saving lamps; Building 50 solar public bathrooms; Construction of 10 centralized gas supply systems for biomass gasification and 10 centralized gas supply systems for large and medium-sized biogas; 20 new demonstration projects for comprehensive utilization of biogas for households in the whole village will be built.

　　Main responsible unit: Municipal Agriculture Commission

　　Project leader: Wang Xiaodong, Municipal Agriculture Committee.

　　Thirty-seven, the relocation of 5000 farmers in areas prone to mudslides in mountainous areas and areas with poor living conditions, to solve the problem of farmers’ safety in mountainous areas and improve the living conditions of the people.

　　Main responsible unit: Municipal Agriculture Commission

　　Project leader: Wang Xiaodong, Municipal Agriculture Committee.

　　Thirty-eight, the establishment of urban and rural integration of employment and unemployment management system, in order to gradually realize the goal of Beijing without pure agricultural families, increase policy adjustment, strengthen vocational training, employment introduction and other public employment services, and promote the transfer of employment of 60 thousand rural laborers.

　　Main responsible unit: Municipal Labor and Social Security Bureau

　　Project leader: Zhang Xinqing, Municipal Labor and Social Security Bureau

　　Thirty-nine, around the suburban facilities agriculture development needs, through a variety of modes of training and agricultural technology promotion, training 10 thousand professional farmers; Promote the construction of farmers’ field schools, build 200 farmers’ field schools in 10 districts and counties such as Yanqing, Daxing and Shunyi, and train 5000 experts in breeding, science and technology demonstration households and local experts.

　　Main responsible units: Municipal Agriculture Commission and Municipal Agriculture Bureau.

　　Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Zhao Genwu of Municipal Agriculture Bureau.

　　Forty, strengthen the environmental construction in the suburbs, carry out the three-level joint creation work of ecological counties, towns with beautiful environment and civilized ecological villages, and create 10 towns with beautiful environment and 100 civilized ecological villages.

　　Main responsible units: Municipal Agriculture Commission and Municipal Environmental Protection Bureau.

　　Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Shi Hanmin of Municipal Environmental Protection Bureau.

　　Forty-one, improve the level of folk tourism, focus on building three rural tourism belts, improve the level of tourism services in 10 villages, cultivate characteristics and enrich cultural connotations; Formulate the Evaluation Standard for Leisure and Holiday Demonstration Zones in Beijing, create three municipal leisure and holiday demonstration zones, promote eight new rural tourism formats, create three new rural tourism formats gathering areas, and carry out four rural tourism gully belt project planning, so that the whole city can form 30 gully belt product planning, complete 10 "one village, one product" projects, and form 40 "one village, one product" product creative planning to guide districts and counties.

　　Main responsible units: Municipal Agriculture Commission and Municipal Tourism Bureau.

　　Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Zhang Huiguang of Municipal Tourism Bureau.

　　Forty-two, complete the harmless transformation of 100 thousand rural household toilets, and carry out 1000 lectures on rural health knowledge.

　　Main responsible unit: Municipal Health Bureau

　　Project leader: Fang Laiying from the Municipal Health Bureau.

　　Forty-three, promote the healthy development of dairy industry, accelerate the process of scale, standardization and modernization of dairy farming, ensure the safe use of inputs such as feed and veterinary drugs, and ensure the quality and safety of raw milk. Guide 46,000 free-range cows to settle in large-scale farming communities, with a settlement rate of 70%; Implement the renovation and expansion project of the shed in the breeding community; Equipped with milking machinery, milk storage tanks and fresh milk transport vehicles for milk stations and large-scale farms.

　　Main responsible units: Municipal Agriculture Commission and Municipal Agriculture Bureau.

　　Project leaders: Wang Xiaodong of Municipal Agriculture Committee and Zhao Genwu of Municipal Agriculture Bureau.

　　Forty-four, complete the construction of more than 3500 administrative village post stations, and realize the postal service for every village.

　　Main responsible unit: Municipal Agriculture Commission

　　Project leader: Wang Xiaodong, Municipal Agriculture Committee.

　　Forty-five, further strengthen the construction of patrol network, improve the overall level of patrol prevention and control, strictly control street incidents, and further enhance the sense of security of the masses.

　　Main responsible unit: Municipal Public Security Bureau

　　Project leader: Ma Zhenchuan, Municipal Public Security Bureau

　　46. Establish and implement a risk assessment mechanism for major decision-making letters and visits involving the vital interests of the masses, listen to the opinions of the relevant masses in advance before the introduction of policies and measures involving the vital interests of the masses, reflect the reasonable demands of different groups to the maximum extent, and protect the legitimate rights and interests of the masses from the source.

　　Main responsible unit: Municipal Letters and Calls Office

　　Project leader: Baogang, Municipal Letters and Calls Office

　　Forty-seven, complete the task of building 1434 community service stations in urban communities, realize the basic coverage of community services, build 200 demonstration sites of community service stations, and strengthen the standardized construction of community service stations; Build 200 community service stations in rural communities and speed up the construction of community service training bases in Beijing.

　　Main responsible units: Civil Affairs Bureau and Municipal Social Affairs Office.

　　Project leaders: Wu Shimin of Civil Affairs Bureau and Song Guilun of Municipal Social Affairs Office.

　　Forty-eight, create 40 innovative popular science communities; Create five community service technology application demonstration zones; Support the capacity building of hundreds of innovative popular science communities; 50 new popular science bases in Beijing will be built, and the capacity of 100 existing popular science bases will be improved, bringing the total number of popular science bases to 150.

　　Main responsible unit: Municipal Science and Technology Commission

　　Project leader: Ma Lin, Municipal Science and Technology Commission

　　Forty-nine, formulate the "Guiding Opinions on the Opening of Beijing Olympic Stadium Facilities to the Public", and equip 40 Olympic venues with sports and fitness card equipment; Support 30 Olympic venues to carry out sports service standard certification, and encourage Olympic venues and facilities to be open to the public.

　　Main responsible unit: Municipal Sports Bureau

　　Project leader: Sun Kanglin, Municipal Sports Bureau

　　Fifty, the establishment of emergency volunteers, and flood control and drought relief, earthquake relief, public health emergencies, major animal epidemics and other 14 emergency headquarters and 29 emergency shelters docking, to carry out volunteer service.

　　Main responsible unit: Communist Youth League Committee

　　Project leader: Liu Jian, Communist Youth League Committee

　　Fifty-one, to create a tourism safety barrier, strengthen the safety management of key scenic spots. Carry out the construction of auxiliary positioning system for field emergency rescue in non-open mountainous areas around key scenic spots, including emergency rescue facilities such as solar light pole guiding signs at relative commanding heights. We will promote the construction of safety monitoring systems in key tourist attractions, and strengthen the construction of identification systems such as safety fence nets, warning signs, safety warning signs and guidance signs in key scenic spots.

　　Main responsible unit: Municipal Tourism Bureau

　　Project leader: Zhang Huiguang, Municipal Tourism Bureau

　　Fifty-two, the elevator with a service life of more than 12 years is analyzed in safety technology, and the elevator included in the early warning range is evaluated in safety.

　　Main responsible unit: Municipal Bureau of Quality and Technical Supervision

　　Project leader: Zhao Changshan, Municipal Bureau of Quality and Technical Supervision

　　Fifty-three, further strengthen the construction of national fitness venues in rural areas, with the construction of 300 basketball courts, the creation of 24 sports community, the construction of 18 community fitness clubs.

　　Main responsible unit: Municipal Sports Bureau

　　Project leader: Sun Kanglin, Municipal Sports Bureau

　　Fifty-four, the use of civil air defense projects to provide 12 thousand parking spaces for community residents.

　　Main responsible unit: Civil Defense Bureau

　　Project leader: Li Changshuan, Civil Defense Bureau

　　55. Continue to strengthen the protection and utilization of cultural heritage, and start emergency repair projects for more than 10 cultural relics such as the Summer Palace Humorous Garden and the Ming Tombs Mausoleum; Carry out safety inspection of cultural relics buildings in 11 open units, such as the Temple of Heaven and Deshengmen Arrow Tower; Implement lightning protection, fire protection and technical defense projects in 45 cultural relics protection units such as the Ming Tombs.

　　Main responsible unit: Municipal Cultural Relics Bureau

　　Project leader: Kong Fanzhi, Municipal Cultural Relics Bureau.

　　Fifty-six, further implementation of the digital film projection project, each set of digital film mobile projection equipment shows 120 times a year, and each movie theater equipped with digital film projection equipment shows 100 times a year in rural areas; The "weekend performance plan" was implemented in suburban counties, with 700 performances throughout the year.

　　Main responsible unit: Municipal Bureau of Culture

　　Project leader: Jiang Gongmin from the Municipal Bureau of Culture.

　　Fifty-seven, continue to build 1500 legal service rooms in rural areas and communities, and further improve related service facilities; Establish 1020 "farmer’s bookstores" (Yimin Bookstore), support the publication of a number of "farmer’s bookstores" project brand series, recommend a number of excellent reading materials, and widely carry out thematic reading activities in rural areas, migrant workers’ gathering areas, migrant children’s schools and other areas.

　　Main responsible units: Municipal Bureau of Justice and Municipal Press and Publication Bureau.

　　Project leaders: Wu Yuhua of the Municipal Bureau of Justice and Feng Junke of the Municipal Press and Publication Bureau.

　　"Getting a national project can not only improve the technical ability, but also recognize the enterprise. Others may look up at us and talk about cooperation. However, these projects are so high that it seems difficult for us to reach them … …”

　　In our reporter’s survey of 121 enterprises in Chengdu and Mianyang, Sichuan Province, Zhengzhou and Luoyang, Henan Province, and Hangzhou and Ningbo, Zhejiang Province, enterprises generally reflect that in recent years, the state has introduced some policies and measures to support and encourage enterprises to undertake national projects, but many enterprises still have many obstacles when applying. They appealed that enterprises should be given enough trust, the funds of national projects should be put into practice, and the utilization efficiency of scientific and technological resources should be improved.

　　Project application "emphasizing name over strength"

　　Some government departments do not trust enterprises, especially private enterprises.

　　■ When an enterprise applies for a project, the evaluation expert carefully digs the sentence and format of the application materials until the project is dragged down.

　　This year, Zhang Yue (a pseudonym), the marketing director of a private enterprise in Zhejiang, is going to apply for the project of the Ministry of Industry and Information Technology for the third time. Based on the consideration of further improving the technical level, the company applied for intelligent manufacturing related projects of the Ministry of Industry and Information Technology twice in the first half of 2016. At the beginning, Zhang Yue was full of confidence: "The project we applied for is closely related to our own business, and the company has rich application experience in this field. It has made service plans for more than 150 customers, which is one of the best in the industry. Moreover, the company is one of the key recommended enterprises when it is judged in the province, and its strength is definitely no problem. "

　　The results of the selection were not as expected by Zhang Yue. When the project was announced, she found that most of the selected research institutes had the background of central enterprises. Zhang Yue told reporters that she had called the Ministry of Industry and Information Technology to inquire about the shortcomings of the enterprise so that it could be improved next time. The reply was often "there are many experts, and the opinions of the evaluation may be different". "There are many departments involved in the project, and it is not clear where it failed".

　　"In this way, we don’t know where to start if we want to improve." Zhang Yue said that although the company intends to continue to apply, it has experienced several previous failures and always feels lacking in confidence.

　　Similar to this situation, it is difficult for many powerful enterprises to realize their desire to take science and technology projects to a higher level. A private manufacturing enterprise engaged in automobile-related industries in Zhejiang Province invests a lot of money in product innovation and upgrading every year. In 2015, the enterprise applied for a national project to improve its industrial basic capacity and could enjoy a loan with relatively low interest rate. To the regret of Wan Fang (pseudonym), the chief executive officer of the enterprise, the government, banks and other supporting units and enterprises have been busy for quite a while, and finally "draw water with a sieve".

　　"After the project was approved, we submitted the materials to the lending bank, but because the handling department did not understand the private enterprises, there were many concerns. The project approver invited an expert to make a third-party evaluation. This expert made comments from the feasibility study report, and was very careful about the sentence and format of the materials. After repeated revisions, it exceeded the planned time. " Wan Fang said, we understand the expert’s caution, but this expert may not know the market operation mode of the automobile industry, because unfamiliarity with each other increases the communication cost between the two sides. "For example, experts ask us what to do if the project is unsuccessful? In fact, for the automobile industry, the project we reported must be an industrialized project. Because enterprises that cannot be put into production have to pay the bill, there must be a market to apply for the project. "

　　More unfortunately, in August 2016, the state introduced a new policy, and this kind of project loans need to implement the benchmark interest rate, which has no practical significance for enterprises to reduce financial costs, so the project ran aground.

　　Enterprises generally reflect that some government departments don’t know enough about enterprises, especially private enterprises, and they don’t trust enough, and it is often these innovative start-up private enterprises that need the most support. "It doesn’t matter if the project is given to universities, research institutes and central enterprises, even if it is wrong, but it is more cautious to allocate the project to enterprises, especially private enterprises." Some entrepreneurs said.

　　A person in charge of an enterprise said that at present, some national-level projects require enterprises to jointly apply with universities and colleges, with the original intention of using the resources of universities and colleges to provide technical support for enterprises. But in fact, many colleges and universities are not as good as enterprises in developing new technologies and products.

　　Many business leaders call for equal treatment of colleges and universities, large enterprises and innovative small and medium-sized enterprises in national project evaluation, and should focus on the technical level and matching degree, rather than weighing the nature and size of institutions.

　　"Radish" applies for "tailor-made"

　　Expert opinions from enterprises are often ignored.

　　■ Some project guides even list the number, brand and model of computers. As long as they are released, they are dishes in people’s bowls.

　　"The application guide is written like this, and these conditions are set. People with a clear eye in the industry will know who these projects are for at a glance, and the projects have been divided when the guide is released." Speaking of the "Twelfth Five-Year Plan" major new drug project released in a certain year, the person in charge of a biomedical enterprise in Chengdu is a little depressed.

　　The person in charge said that the national strategy originally only pointed out the direction, but some guidelines set some unnecessary conditions, and even the target of making drugs was obvious, which was almost equivalent to the "radish" application. "It’s like buying a computer. First, you have to specify what brand you want, then you have to specify 13 inches, and at the same time you need red. These conditions are basically exclusive, and there are only a few that meet the requirements."

　　What surprised the person in charge even more was that some of the projects that won major special projects were not innovative drugs at all, and some pharmaceutical companies had no innovative ability, and in theory they were not even qualified to participate in major special projects. He also mentioned that a national research institute accounted for nearly one-third of the national major new drug projects in a certain year. "This study all senior academicians, research level is very severe. But in this industry, I know each other’s level, and our level is not worse than theirs. "

　　The "routine" of the project guide is not unique in the biomedical field. In the survey, some enterprises reported that the terms of many project application guidelines were "tailor-made" for some colleges and universities or some enterprises related to them. "Some project guides even list the number, brand and model of computers. As long as they are released, they will be dishes in people’s bowls." A person in charge of the company said.

　　Enterprises also report that when some departments prepare the project application outline and catalogue, most of the time they only discuss it among experts and professors, and rarely consider the demands of enterprises, and the proportion of experts from enterprises is also very small. Because they don’t understand the market, some countries are far away from the market when they set up their projects, and even have fallen behind the market. During a project exchange, a technical backbone of an enterprise discovered that a national project on machine tools was ready for research and development, and it was planned to introduce foreign advanced technologies and concepts. In fact, this company has developed similar products long ago, and it is far better than the project to be established.

　　"This is a huge waste of scientific and technological resources, which really makes people laugh and cry." The technical backbone said.

　　Calvin (pseudonym), the chief engineer in an enterprise, is an authoritative expert in the field of machine tools in China. He has participated in the guide discussion and project review in related fields, but he soon found himself speechless and his opinions have no weight. "Some management departments don’t seem to want experts from enterprises to participate. Some invited experts are not experts in sub-fields, and they often write ‘ Stereotyped writing ’ Materials, even say some ‘ Reach the world advanced level ’ If it is not realistic, the real experts of these words dare not say it easily. "

　　Many enterprises suggest that it is necessary to fully absorb the participation of scientific and technological backbones of enterprises in the formulation of scientific and technological plans and project application, so that enterprises can have full voice to better connect with the market and avoid the waste of scientific and technological resources.

　　"Red Top Intermediary" took the opportunity to make a profit

　　The newspaper materials just according to the declaration guidelines are often not evaluated.

　　■ An intermediary agency said to the enterprise: "We guarantee that it can be evaluated! The condition is that 30% of the project funds will be collected as ‘ Consulting fee ’ "

　　Applying for high-level national projects has always been the wish of Henan Xintian Technology. Over the years, enterprises have been trying to declare major projects of the Ministry of Science and Technology, but they have been defeated repeatedly and never succeeded. In 2016, an intermediary agency took the initiative to find a company, and the other party said: "We will sort out the materials and declare them through us to ensure that we can evaluate them! The condition is that 30% of the project funds will be collected as ‘ Consulting fee ’ 。”

　　"This is not standardized. How dare our company do it? Moreover, 30% of the project funds will be taken away, and the enterprise may have to pay money after the project is completed. " Liu Chang, director of Xintian Technology, told reporters.

　　Like Xintian Technology, many entrepreneurs said that they often met intermediaries under the banner of consulting services during the application process. The reason why these intermediaries have living space is that many enterprises have difficulty in applying for projects, and they have resources to help smooth the relationship.

　　A person in charge of an enterprise in Sichuan said: "All projects have a declaration guide, but if you look closely at this guide, you will find that only 20% of what should be said & mdash; 30%, if you only report the materials according to the guide, you will definitely not be evaluated. Only by consulting the intermediary can we find out clearly and write materials that meet the requirements, and ‘ Consulting fee ’ It is about 30% of the project funds & mdash; 40%。”

　　"Enterprises to apply for national science and technology projects, if you don’t know how to evaluate the project and what is the key, you can’t apply at all, which is actually a kind of ‘ Unspoken rules ’ 。” Hai Jie, assistant general manager of Chengdu Zhenxin Technology, said that some small start-up enterprises or overseas startups may have technology, but they are unfamiliar with the environment and have no industry resources, so they need to consult in all aspects. However, some information governments can’t provide consultation, and enterprises sometimes have to go to third parties such as organizations affiliated to trade associations for consultation. This third party often plays the role of "intermediary".

　　Unbalanced distribution of resources

　　The proportion of enterprises that are not in first-tier cities or coastal developed areas receiving project support is low.

　　■ Project review experts have almost become "brothers". You take some this year and I will take some next year. It is always those people and enterprises who get the project.

　　In the survey, enterprises in Sichuan and Henan generally reflect that the distribution of scientific and technological resources in China is not balanced enough, and the proportion of enterprises that are not in first-tier cities or coastal developed areas receiving project support is low. Taking the biomedical field as an example, an entrepreneur in Chengdu told reporters that in recent years, Beijing and Shanghai have received almost the majority of biomedical research projects.

　　"The relevant departments mainly invite experts from Beijing in the review of biomedical science and technology projects, and it has long been ‘ Brothers ’ 。” The entrepreneur told the reporter that every time he participated in the defense of the major new drug special application of the Ministry of Science and Technology and the National Development and Reform Commission, although the defense effect was very good, because people in the "circle" were not familiar with the situation in the west, they had to do a lot to get a share.

　　The entrepreneur said that the "brothers" are very familiar with each other, and they basically greeted each other before the review. You take some this year, I will take some next year, and the cake will be cut and cut. "It’s always those people and enterprises who get the project, who are dying and starving to death."

　　In order to optimize the allocation of scientific and technological resources, enterprises believe that the evaluation of scientific and technological projects should be based on strength. At the same time, we should give consideration to fairness and encourage innovation. We can try to set the corresponding proportion in different cities. The proportion in first-tier cities such as Beijing and Shanghai is higher, but some relatively remote cities should also have a certain proportion. "Science and technology resources can’t always be concentrated in a certain region and a few systems."

　　(Reporter Yu Siwei, Yu Jianbin, Zhao Yongxin, Feng Hua, Jiang Jianke, Liu Shiyao, Gu Yekai)

　　In order to further standardize the supervision and management of agricultural financing guarantee funds in Guangxi, promote the healthy and sustainable development of agricultural burden system in Guangxi, and improve the efficiency in the use of funds, recently, the Department of Finance of the Autonomous Region and the Department of Agriculture and Rural Affairs of the Autonomous Region issued the Measures for the Management of Business Reward Funds of Guangxi Agricultural Credit Financing Guarantee System (hereinafter referred to as the "Administrative Measures"). The "Administrative Measures" consists of six chapters, which mainly defines the scope of supplementary awards, supplementary awards standards, application and disbursement, system construction, budget performance management and supervision and inspection.

　　First, clear the scope of financial support for agricultural compensation awards

　　According to the spirit of the documents such as the Notice on the Measures for the Administration of Agriculture-related Transfer Payment Funds, the Notice on Further Improving the National Agricultural Credit Guarantee Work and the Notice on Further Improving the Agricultural Credit Guarantee Work to Help Rural Revitalization, combined with the actual situation of agricultural credit guarantee work in our region, the Finance Department of the Autonomous Region strongly supports the construction of agricultural credit guarantee system in Guangxi. Raise funds to give a supplementary award to Guangxi Agricultural Credit Financing Guarantee Co., Ltd. (hereinafter referred to as Guangxi Agricultural Bank Company) for its policy-oriented agricultural bank business that meets the requirements of "double control", focusing on supporting agricultural production (including agriculture, forestry, animal husbandry and fishery production and farmland construction) and industrial integration projects directly related to agricultural production, highlighting the production support for important agricultural products such as grain and pigs. Focus on supporting agriculture with small scale and low fees. The guarantee scale is limited to a single household’s guaranteed balance of no more than 10 million yuan, the guarantee rate charged to the loan subject of policy-based agricultural undertaking business is no more than 0.8%, and the comprehensive guarantee rate after financial subsidy (the sum of the loan subject and financial subsidy) is no more than 3%. Adhere to the service tenet of strengthening agriculture and benefiting farmers, firmly grasp the positioning of policy-based guarantee, and scientifically and reasonably determine the preferential guarantee rate.

　　Two, standardize the use of funds application process

　　In order to improve the standardization, accuracy and effectiveness of the application for supplementary awards, the Administrative Measures clearly require Guangxi Agricultural Support Company to submit an application for supplementary awards for agricultural support in the previous year to the Finance Department of the autonomous region and other departments according to the completion of the policy guarantee business in the previous year before the end of January each year. The Department of Finance of the Autonomous Region shall summarize and preliminarily examine the application funds, and submit them to the steering committee of agricultural credit financing guarantee in the whole region for deliberation, and allocate and use the supplementary award funds for the guarantee business issued by the central government in accordance with the relevant provisions of the centralized treasury payment system, constantly standardize the procedures for fund application and use, improve the efficiency in the use of funds, promote financial integration in the whole region, and help realize high-quality and efficient agriculture, livable and suitable rural areas, and rich farmers.

　　Third, improve the construction of agricultural credit guarantee system

　　The Department of Finance of the Autonomous Region encourages Guangxi Nongdan Company to carry out business cooperation with the pilot institutions of agricultural credit guarantee in cities and counties, and includes the cooperative business that meets the conditions of supplementary award policy into the scope of support of supplementary award policy, establishes and improves the agricultural credit guarantee system led by Guangxi Nongdan Company and supported by the agricultural institutions in cities and counties, constantly improves the construction of agricultural credit guarantee system in the whole region, promotes the coordinated development of all institutions of agricultural credit guarantee system, promotes farmers’ income and wealth, and injects "flowing water from the source" into the implementation of rural revitalization strategy.

　　Fourth, strengthen performance management and supervision and inspection

　　The Department of Finance of the Autonomous Region, together with the Department of Agriculture and Rural Affairs of the Autonomous Region and other departments, will further strengthen the whole process budget performance management of supplementary award funds for guarantee business, strictly evaluate the performance of supplementary award funds, effectively use and manage supplementary award funds, and continuously improve the scientific, refined and professional management level of fund budget performance. Strengthen the supervision and inspection of the audit and supervision of the use of supplementary award funds for guarantee business, prevent financial risks, improve the efficiency of the use of supplementary award funds for guarantee business to benefit farmers and enterprises, give full play to the leverage of financial funds to support agriculture, incite financial living water to promote agricultural development in Guangxi, and help Guangxi’s agricultural industry upgrade.

　　Cctv news(Reporter Wei Junhao) As one of the oldest characters in the world, how did Chinese characters come into being? On February 19th, "Freehand brushwork in China — — Exploring the Origin of Chinese Characters "The online theme propaganda interview group went into Nanle County, Puyang City, Henan Province, to explore the origin of Chinese characters and feel the profound Chinese culture.

　　Cang Xie Cultural Museum in Nanle County, located in Shiguan Village, Liangcun Township, 20 kilometers northwest of Nanle County, has Cangjie Ling and Cangjie Temple, which was specially built to commemorate Cang Xie.

　　According to relevant records, Cang Xie was the official historian of Xuanyuan Huangdi. "Before there were no words, the tribes at that time mainly made notes by knotting knots, memorabilia and small things. With the expansion of the Yellow Emperor tribe, Cang Xie couldn’t remember what happened in big things and what happened in small things, and needed a new method of keeping notes urgently. Since then, Cang Xie has watched the changes of the sun, the moon and the stars, and watched the changes of the forms of all things, invented our oldest pictograph, and opened a new chapter in Chinese culture. " Pang Xingang, a lecturer at the Cang Xie Cultural Museum, explained.

　　"Cang Xie created many words in his life, but now there are only 28 words left." Pang Xingang said that these 28 words are pronounced as: "Wu Si A and B, who are friends in the first place, stop in the world, and have a glorious reputation. They are home to each other, respected by Chishui and attacked by Ge Mao." Under the leadership of Emperor Xuanyuan, he defeated Chiyou, United all tribes, lived and worked in peace and contentment in the Yellow River valley, and agricultural civilization began.

　　With the general form of Chinese characters, the characters made in Cang Xie gradually made them easier to remember and write, and gradually evolved from simple symbolic forms into modern Chinese characters that we are familiar with. The creation of characters by Cangjie is of great significance to the evolution of China characters and the development of China culture. He is also known as "the ancestor of Chinese characters", "the father of the three religions" and "the Sect of All Saints".

　　In 2010, the United Nations designated "Grain Rain" in the 24th solar terms of the lunar calendar as Chinese Day to commemorate the contribution of Cangjie, the ancestor of Chinese characters.

　　Although Cang Xie has been buried under the loess of Nanle, the Chinese characters he created are timeless and have become the most meaningful and profound human language.