Longhu Chongqing Park Tianjie will open on December 30, with a commercial volume of about 190,000 square meters.

On December 13th, it was announced that Longhu Chongqing Park Tianjie will officially open on December 30th.

It is understood that the project is located on the west side of Central Park in Yubei District, Chongqing, with a commercial volume of about 190,000 square meters. At present, 300+ well-known brands have signed up, including Starbucks, McDonald’s, Haagen-Dazs and other brands.

According to public information, the total volume of Longhu Chongqing Park Tianjie Project is 600,000 square meters, and the space format consists of a 190,000-square shopping center and a 40,000-square vitality block, a 290,000-square SOHO&LOFT, and an 80,000-square 248-meter super-high business district landmark Grade A office building.

The second SKP-S in the world officially opened in Xi ‘an, introducing a large number of domestic and foreign brands.

On December 12th, after the appearance of SKP-S in Beijing in 2019, the second SKP-S in the world officially opened in Xi ‘an.

According to the new media, Xi ‘an SKP-S is located in the fourth floor area of Xi ‘an SKP, which was transformed from the original area. According to the data, SKP in Xi ‘an was opened in May 2018. The project is located in Chang ‘an North Road, beilin district, Xi ‘an, with a total construction area of 235,000 square meters, which is divided into Block A and Block B, with one floor underground and six floors above ground. Block B has a basement and 13 floors above ground. Originally, the fourth floor was for women’s wear, leather accessories, cinemas, restaurants and other formats.

LaLa station Shanghai Lianhua Road will open on December 22, and about 90 stores will settle in.

On December 10th, the opening ceremony of "Mitsui Shopping Park LaLa station Shanghai Lotus Road" was held, and some shops opened first, and will be fully opened on December 22nd.

It is reported that the project is located at Lianhua Road Station of Shanghai Metro Line 1, and it is the first commercial facility of Mitsui Real Estate overseas, attracting about 90 stores including niko and …, DISTRII office partner, ALDI Oloqi, etc.

This project is also the second commercial facility project of Mitsui Real Estate in Shanghai, China after the opening of "Mitsui Shopping Park LaLaport Shanghai Jinqiao" in October 2021.

Tianjin Binhai Wuyue Plaza officially opened, and six Wuyue Plaza will be opened in December.

On December 10th, Tianjin Binhai Wuyue Plaza officially opened, with a total volume of 186,600 square meters.

According to the new media, Tianjin Binhai Wuyue Plaza is located in Tianjin Ocean High-tech Zone, and will build a 500,000-square-meter urban complex, covering Wuyue Plaza shopping center, theme experiential commercial street and new Chinese-style university Huazhai. The total volume is 186,600 square meters, including 20,000 square meters of "Yuegang Tiandi" international trend theme commercial district.

According to the data, Wuyue Plaza Binhai is the third Wuyue Plaza in Tianjin and the first "Ocean Theme" shopping center in Binhai New Area, which is adjacent to Binhai West Station and integrates marine elements. In addition, in 2021, there are 12 shopping centers to be opened in Tianjin, with a total volume of about 1.039 million square meters. All the 12 shopping centers to be opened are located in "non-urban areas" and Binhai New Area.

In addition to Tianjin Binhai Wuyue Plaza, Xincheng Holdings will open six new Wuyue Plaza in December, including Jiangsu Siyang Wuyue Plaza, Guangdong Zhaoqing Sihui Wuyue Plaza, Shandong Zibo Wuyue Plaza, Shandong Xintai Wuyue Plaza, Chongqing Yubei Wuyue Plaza and Chongqing Dazu Wuyue Plaza.

Guiyang Shanshan Outlet Plaza opened on the 10th, with an estimated annual turnover of over 1.5 billion.

On December 10th, the 11th Ole of Shanshan Commercial Group’s nationwide chain layout — — Shanshan Outlet Plaza Guiyang opens.

According to the new media, Shanshan Outlet Plaza Guiyang is located at No.33, the middle section of Guanqing Avenue, Guiyang, with a construction area of 210,000 square meters, and has gathered more than 300 brands including international famous products, business men’s wear, elegant women’s wear, sports and leisure, fast fashion, children, catering and entertainment.

According to Shen Biao, general manager of Shanshan Outlet Plaza Guiyang, the project was based on providing Guizhou consumers with a brand-new life experience of "Outlets+Ole Life Home" at the beginning of planning. Relying on the 10-year cross-border direct sales and operation experience of Ole, the company has brought more than 30 international famous products and domestic big brands to consumers. After the official opening of Guiyang Shanshan Ole, the annual turnover is expected to reach more than 1.5 billion yuan.

Shenzhen Qianhai Sam flagship store is expected to open in the first quarter of 2023.

Recently, the foundation stone laying ceremony of Sam flagship store project in Qianhai was held in Guiwan District, Qianhai, Shenzhen.

It is reported that Qianhai Sam flagship store project is one of the key projects of Shenzhen 2020 Global Investment Conference, and it is also the first high-end warehouse retail brand store introduced by Qianhai to build the core business district of Shenzhen international consumption center city. It is expected to officially open in the first quarter of 2023.

The project adopts a customized development model, which is leased to Sam by Shenzhen Qianhai Guiwan Commercial Development Co., Ltd., a subsidiary of Qianhai Jiantou Group. The project will introduce the "Fortune 500" warehouse chain business.

　　The picture is from vision china.

　　CCTV News:(Intern reporter Feng Songyi, reporter Zhang Ke Yi) With the implementation of the "two-child policy", breastfeeding has increasingly become an unavoidable topic for the majority of school-age women to have children. Studies have shown that breast milk contains all the nutrients and antibodies needed for the growth and development of newborns within 6 months. During the period from 6 months to 2 years old, breast milk can still provide 1/2-1/3 of their energy needs and enhance the connection between mother and baby. Therefore, breast milk is the most ideal and necessary food for babies, and breastfeeding can benefit both mothers and children.　　

　　However, the current situation of breastfeeding in China is not optimistic. In February 2019, the Investigation Report on Influencing Factors of Breastfeeding in China released by China Development Research Foundation showed that the exclusive breastfeeding rate in China was about 29.2% within six months, which was lower than the world average of 43%, and it was put forward by 2020 together with the China Children’s Development Program (2011-2020) and the National Nutrition Plan (2017-2030).

　　The mother’s double pressure from physiology and psychology, the degree of family support and the atmosphere created by the whole society are all affecting the instinctive behavior of mother and baby. It needs the joint efforts of the whole society to give mothers one more reason to insist on breastfeeding, so that they can receive due respect and more care during breastfeeding.

　　The pain of "violent breast-feeding"

　　The words "blocking milk" and "breast-feeding" appear frequently in the lives of new mothers. However, some mothers don’t know that their past experience may be a "violent breast-feeding".

　　Alian (a pseudonym) is a novice mother. During lactation, she has breast swelling and caking. In order to breastfeed, she left home for the first time in the second month. However, she met an unprofessional breast nurse, which made her "hurt more".

　　Alian told CCTV reporter that when she first stepped into a dimly lit room, the breast nurse wearing a mask told her to lie down, and she didn’t talk much. She didn’t specifically communicate with her about her breast and psychological situation, nor did she ask her about the frequency and health of her baby’s breastfeeding. When she came up, she rubbed her breast lump with great force. "Her technique is very heavy. Three times of breast feeding made me feel terrible, which is more painful than giving birth to a child." Alian said.

　　After breast-feeding, Alian was very depressed. But when she came home and saw the baby in its infancy, she turned to strengthen her confidence in breastfeeding. However, is it so painful to pass milk? Yan Liu, a community breast-feeding consultant and an internationally certified lactation consultant (IBCLC), said that if you press hard and feel pain during breast-feeding, you can initially judge that it is violent breast-feeding. Breast tissue is very superficial and fragile, especially during lactation. Manual violent massage and kneading of the breast will damage the mammary duct, which will lead to more serious breast diseases.

　　"It doesn’t hurt when a real professional nurse passes milk." Alian later learned that professional breast nurses would first find out the direction of breast milk and understand the situation of breast milk, instead of blindly "violently breast-feeding". "Actually, the baby is the best ‘ Nurse ’ 。” Alian also suggested that mothers who are "painful and persistent" like her should let their babies breast-feed, find a professional and qualified breast-feeding teacher, and bravely say "no" if they encounter "violent breast-feeding".

　　When the truth is restored … …

　　In an extreme case, a novice mother handled a breast care package of 10,000 yuan in a maternal and child care store, and received breast massage service every day since the physiological breast increase. The staff who provided massage for her changed from different shopkeepers to the store manager step by step.

　　"Since we have a set meal for that store, we must wrap it up, just feed it … …” This is the attitude of the husband. In two weeks, the mother’s breasts became blue as pig liver and swollen as the size of a basketball. Finally, the mother went to the hospital and was diagnosed with multiple breast abscesses.

　　Blocking milk is just one of many problems that breastfeeding will encounter. When the truth is restored, what we see is artificially creating anxiety and weakening the breastfeeding instinct of mother and baby.

　　The common breast-feeding problems, such as physiological breast enlargement, milk deposition and mastitis, which can be effectively alleviated by improving the baby’s sucking and cold compress, have been used by merchants to make articles.

　　In addition, the breast milk substitutes we are familiar with are also the so-called "hardest hit" in the business of maternal and child services. Pi Xiaolin, director of the commodity service supervision department of the China Consumers Association, said that during the questionnaire survey, the China Consumers Association found that the cognitive bias of breast milk substitutes consumers was very serious, and pregnant mothers and lactating mothers were under greater pressure to publicize breast milk substitutes.

　　"When my mother was discharged from the hospital and returned to the community, most of the breastfeeding support she received was unnecessary or even harmful breast massage, or various breast milk substitutes propaganda, but no one could calm down and listen to her and her children’s needs." Yan Liu said that it is necessary to give professional evaluation and personalized nursing support.

　　In 2018, the World Health Organization proposed in the "Ten Measures for Successful Promotion of Breastfeeding" that when leaving the hospital, introduce community resources that can provide breastfeeding support to mothers; Work with the community to improve breastfeeding support services.

　　So how to effectively promote breastfeeding in the community? Yan Liu said that community breastfeeding support needs professional mother support groups, social workers or commercial organizations to assist mothers to receive prenatal breastfeeding education, to teach mothers to deal with common postpartum breastfeeding problems, to support mothers to discover and recognize their own and their children’s instincts, to help mothers find suitable referral channels and to give them enough psychological support and companionship.

　　According to a research on a mutual support group project for breastfeeding mothers in Michigan, USA, it was found that compared with mothers who did not receive support activities from mutual support groups, mothers who received support from mutual support groups could persist in breastfeeding for at least two weeks longer, and the rate of early lactation would be increased by 22%.

　　"Empowering" is not a slogan, but requires everyone’s real input. Yan Liu said that the staff of community breastfeeding support institutions need to have higher entry threshold and unified professional qualifications, and these institutions should be inspected and audited regularly. Approved institutions can be included in the list of community support organizations referred by hospitals for mothers after discharge, and local hospitals can recognize the evaluation opinions of these institutions before referring mothers. "However, such community breastfeeding support institutions are currently scarce in China."

　　The picture comes from the Internet.

　　Who knows that milk in a bottle is hard to drip?

　　In first-and second-tier cities, in order to ensure that babies eat the healthiest "food" without delaying their work, many mothers usually choose to "carry milk". Xiaoqian (a pseudonym) is one of the "suckling" mothers in Beijing. When Xiaoqian’s baby is four months old, she goes back to work. Feed the children before going to work every day, and then put on a "small bag" to go to work.

　　Xiaoqian’s company doesn’t have a maternal and child room, so every time she sucks milk, she has to go to the bathroom to suck it. Not only is it difficult to ensure hygiene there, but there are no related facilities. Xiaoqian can only buy a small refrigerator, ice packs and ice rows to store milk. Sometimes colleagues will jokingly say, "Yo! Give it to children ‘ Cooking ’ Go! " She just smiled and "enjoyed" the milking moment alone.

　　Xiaoqian milked once in the morning and afternoon. At first, sometimes she had to squeeze by hand because she didn’t have time or tools to clean and disinfect the milking equipment. "No one around her could understand the pain at that time." She said.

　　Every day, Xiaoqian needs to take the subway for half an hour and ride the tram for 20 minutes. Those days when she ran around with the sun "carrying milk" every day made Xiaoqian unforgettable. She said, "Who knows that milk in a bottle is hard?"

　　After half a year of exclusive breastfeeding, the baby began to gradually add complementary food, and then she calmed down. Seeing that the baby ate well during the day and grew healthily day by day, she felt that it was worthwhile to "suck the milk". In this way, she persisted for two years, with a total of more than 100,000 milliliters of "back milk".

　　According to the survey, nearly 30% of new mothers in China have joined the "back-nursing family", and the proportion of new mothers in Beijing has reached the highest, reaching 50%.

　　However, employers’ awareness of breastfeeding and the lack of nursing rooms still exist. Tang Fang, director of the postgraduate teaching and research section of the Law School of China Women’s University, believes that it is particularly important to extend maternity leave to six months, establish and increase breastfeeding incentive leave, and completely refine and implement the obligation of employers to establish nursing rooms.

　　Legislation to promote breastfeeding　

　　Breastfeeding needs the common concern of the whole society.

　　Some people may wonder whether legislation can promote breastfeeding. Lei Jianwei, a representative of Guangzhou Municipal People’s Congress, said that in fact, this is not mandatory for mothers to breastfeed, but to create a good environment for mothers, standardize public facilities, set up breastfeeding subsidies, etc., and provide them with more choices and support.

　　This year, Guangzhou is the first in China. Legislation to promote breastfeeding has achieved initial results, and it also reflects the characteristics of local legislation. In January 2019, 74 NPC deputies jointly submitted the "Proposal on Legislation to Promote Breastfeeding" at the Fourth Session of the 15th Guangzhou Municipal People’s Congress. In May, the Standing Committee of Guangzhou Municipal People’s Congress voted to pass relevant decisions, and the bill officially entered the legislative process. In June, the Social Construction Committee of Guangzhou Municipal People’s Congress began to review the draft articles, solicited opinions from many parties and conducted in-depth legislative research and scientific argumentation. On this basis, the Regulations on the Promotion of Breastfeeding in Guangzhou (Draft Revision Proposal) was formed. At the end of July, the "Draft Revision Proposal" passed the first trial, and the second trial is planned for September.

　　The "Proposal for Revision of the Draft" also stipulates the construction, popularization of science, scientific research and management of maternal and infant rooms, among which the Guangzhou Municipal Health Administration Department is the supervision and management department for breast-feeding promotion, the Guangzhou Municipal People’s Government provides the necessary funds for the construction, operation and management of breast milk banks, and the managers of breast milk banks give certain nutritional subsidies to donors to solve the problem of difficult operation of breast milk banks.

　　"The whole law hopes to form a breastfeeding support system with the participation of the whole society by mobilizing all resources and strength of government departments, medical institutions, employers, society and families." Lei Jianwei said that the most effective and influential way of policy advocacy is legislation. Breastfeeding legislation can have a lasting impact on relevant people in this field in Guangzhou.

　　More than half of breast milk is water, which is as important as water and is called "the source of life". Promoting breastfeeding is an important aspect of promoting children’s healthy growth, which requires the support of every mother and family, the advocacy of the government and the understanding and promotion of the whole society.

Last week, the mainland box office closed at 897 million yuan, reaching the top of the weekly box office list with 197 million yuan, ranking third in Asia. In the first week, the box office was over 60 million yuan, setting a new high in the mainland box office of Japanese live-action movies. When it suffered from Waterloo, it only won 10 million box offices respectively.

From August 28th to September 3rd, there were 1.88 million screenings, and the audience was about 26.73 million.

The North American explosion "Dunkirk" was "acclimatized" in the first week of the mainland.

Last week, Christopher Nolan’s latest masterpiece "Dunkirk" was released in major cinemas in China. As a "god-class" director who shot trilogy and other word-of-mouth blockbusters, Nolan’s films attracted worldwide attention. However, the war blockbuster "Dunkirk", which has earned $179 million at the North American box office, suffered from acclimatization. Although it successfully won the first place in the weekly box office, it only earned 197 million yuan at the box office, far less than that in 2014 (the first weekend of 2.

The reason is that, on the one hand, the summer file ended and the school season began, and the movie market as a whole went down; on the other hand, the moviegoers have been influenced by the Chinese-style war blockbusters of Wolf Warriors 2 for nearly a month. Firstly, the historical events of Dunkirk are not in line with the "local flavor" of the people of China in terms of emotion; secondly, there are great differences in movie-watching culture. Instead of choosing a foreign historical war blockbuster, I don’t know whether it is joy, sadness, excitement or humbling, It is better to choose a more conservative (pseudo) sci-fi movie. The fact is that Star Agent: The City of a Thousand Stars has 37.11% more movies than Dunkirk, and the freestyle of wuli Fanfan is obviously more deeply rooted in people’s hearts.

"Silver Soul" hit a new high at the box office of Japanese live-action movies, and the trend was unclear in the later period.

Directed by Y? Ichi Fukuda and co-starring Oguri Shun, Suda Masaki and Kanna Hashimoto, the live-action version of Japanese manga "Silver Soul" officially landed in China Cinema last Friday. As a long-term serial work of Japanese comic magazine "Weekly Youth JUMP", its popularity in China is also high. The production level of high restoration and the interpretation of the starring actor are without restraint, which moved fans and Japanese cultural lovers to tears, and earned 60.82 million yuan at the box office in the first week of release.

However, The Silver Soul, because of its unique world outlook and wonderful style, will inevitably lead to the polarization of the audience. For ordinary fans who don’t know the original, although the plot is not difficult to understand, there may be many embarrassing moments when watching movies, "What are these deep well ice laughing at?" The daily release rate of this film is around 18% in the two days after its release. If Dunkirk, Star Agent: City of a Thousand Stars and Wolf Warriors 2 continue to rise, and most of the releases are diverted this Friday, it is expected that the release of Silver Soul will be compressed and the future is uncertain.

Black-and-white maze and second love were badly hit by Waterloo, and only won 10 million box office.

Last week, under the impact of imported films, only two films, Wolf Warriors 2, still stuck to the box office heights, and two newly released domestic films, Black and White Labyrinth and Second Love, both filed for August 31st, intending to grab the first pot of gold before Dunkirk and Silver Soul. On the first day of release, the attendance rates of the two films were 16.61% and 10.35%, respectively, far exceeding those of Star Agent: City of a Thousand Stars and Wolf Warriors 2. Unfortunately, the daily screening rates of 5.22% and 5.57% were far less than those of the latter two films, and finally the weekly box office stopped at about 20 million yuan.

Among the new films to be released this week, Spider-Man: The Return of Heroes, which is popular in North America, is bound to set off another wave of superhero movies, and it is expected that Japanese animated films, as another local phenomenal animated film, can once again become dark horse works and rank among the annual rankings. In addition, Mexican animated films and domestic comedy films have been released one after another, making this week’s box office trend full of suspense.

1905 Film Data College

Writer: phoenix de tears

Today, let’s have a gossip with you!

I wonder what drama you are chasing recently?

It is expected that Jun has been busy chasing a Korean drama recently.

I wonder if you have watched the hit Korean drama "The Little Son of the chaebol" recently?

Introduce the play in one sentence ↓

The play is based on the popular online text, and tells the story that the secretary of the chaebol wears himself as the youngest son of the chaebol and tries to take everything of the chaebol as his own. Who read this and didn’t say a word? Isn’t this the great man’s cool article!

Some resurrect and kill, and some are extremely reversed, which makes people expect the value to be full.

Coupled with this drama, there is also the struggle between the chaebol unique to South Korea and the struggle for grandpa’s property. Does it sound exciting, exciting and amazing?

After dazzling ten episodes in one breath, just as it was expected that Jun would become an expert in drama chasing, the screenwriter gave everyone a wooden stick at the end.

It turns out that everything that happened in this story is the dream of the man! Who knows!

It turns out that it’s all a dream that the male master and slave struggle desperately for property from episode 2 to episode 17? The family property, the honor and the direction of efforts are all a dream?

In TV series, just because the man had an accident, his brain was abnormal, so he had a dream. What mentioned in the introduction is reincarnated as the grandson of the chaebol, and competing with the bad guys’ uncles and aunts for property, all of which are just a dream of the man.

"It’s like a dream, I’m still very touched when I wake up." I’m speechless if anyone doesn’t say a word.

It’s really the unique flavor of Korean dramas ~ Just as you are preparing to take out your keyboard and spray it, this morning, Song Joong Ki’s melon was fed to me.

Hey! It is expected that you will catch up with the enthusiasm and tell everyone about Song Joong Ki and his new relationship.

According to Korean media, Song Joong Ki’s affiliated agency announced: "Song Joong Ki is in love with a British woman, and the other is an amateur. The two have been in love since they were introduced by friends last year. "

Then, the media exposed the photo of this British woman, and she was at the airport with Song Joong Ki! The hammer is very dead.

The two men walked side by side at the Korean airport in their white coats. It seems that they are still a very right couple.

Song Joong Ki walked slowly, and the woman stopped to wait for him.

Standing side by side is a perfect match, right? However, do you think it is because many people are familiar with the relationship with Song Hye Kyo before, so you found a woman from a non-Asian region?

Then, netizens found a series of photos of the woman’s face. I have to say that the woman looks a little old, but her figure is still very slim.

Aesthetic, I feel ordinary in private, and casual clothes are a bit fat.

Some media even exposed Song Joong Ki’s trip with his girlfriend, and suggested that people who came to the scene should not pat their girlfriends. This gesture is quite boyfriends’ power.

Not only that, Song Joong Ki’s girlfriend was found to be pregnant?

To say that our Song Joong Ki Ouba’s domestic traffic is really high.

As soon as the news came out, it ranked first in the hot search list.

However, according to the comments of netizens in China, everyone still wishes Song Joong Ki a good relationship.

But it’s not only his love affair, but also his unfinished TV series and his ex-wife Song Hye Kyo.

But needless to say, up to now, there are really many people who hope that the "Double Song" will remarry.

Also, who didn’t fall in love with the team leader Liu Shizhen and the surgeon Mu-Yeon Kang who came from the wind?

Let the material gentleman take you back to this "unforgettable South Korea"!

In 2016, the TV series "Descendants of the Sun" starring Song Joong Ki and Song Hye Kyo was broadcast simultaneously in China and South Korea, which was unprecedented and attracted many fans in both countries.

In the play, the close love between YOO SI JIN and Mu-Yeon Kang is even more compelling!

When the two met, they passed by, which made the fans feel the collision between the two actors.

Then, the two joined hands to attend the major award ceremonies at the end of the year, which was even more envious of others.

Being caught by cue is a shy little couple style.

At an award ceremony, Song Joong Ki’s friend Lee Kwang Soo’s expression even killed the relationship between them.

It was true at that time. I hope there are many people who can be together.

It is expected that Jun likes the atmosphere between two people very much, which is a typical sibling love but a good match.

From March 2016, when the TV series was broadcast, there were people who claimed to be internal employees and said that they were really in love.

After the Nanjing meeting in Song Joong Ki, Song Hye Kyo was even more surprised. Isn’t this an official announcement or something?

In August, 16, Song Hye Kyo helped Song Joong Ki to shoot a new work and sent it to a coffee cart.

Just one year later, the two directly announced the marriage news.

Who read without saying a word, a match made in heaven, Zhang Ziyi and Su Mang of our country were also invited to attend the wedding.

While the outside world is full of expectations for their happy married life, eagle-eyed netizens found that Song Hye Kyo began to delete a lot of information on social platforms.

Then, when Song Hye Kyo appeared at the airport, she took off their wedding rings.

At the same time, Song Joong Ki also took off their wedding rings.

When they appeared at the wedding banquet at the same time, they were also photographed without communication.

When the netizens stamped their feelings, the company’s response was that there was no divorce.

It was even revealed that Song Joong Ki was cheating on Song Hye Kyo’s makeup artist, which was later refuted by Song Hye Kyo himself.

South Korean netizens even exposed Song Joong Ki’s second daughter, Jin Yubin, who was suspected of cheating on The Chronicle of Asda.

And exposed a series of evidence.

On June 27th, the same year, Song Joong Ki officially issued a divorce statement, announcing that he had filed an application for divorce mediation, thus ending the love affair between golden couple.

Since then, the rumors surrounding why the two broke up have never been broken.

In 2020, it was revealed that Song Joong Ki spent a huge sum of money to tear down the old wedding room in itaewon, Seoul, and a new building will be built here, which is expected to be completed in June next year.

This house is the wedding room that Song Joong Ki and Song Hye Kyo bought with 10 billion won (about 58 million yuan) before marriage.

Not only that, but at that time, some media broke the news that Song Joong Ki bought a Hawaiian apartment worth about 20.36 million RMB for rest in December 2019. Anyway, he just didn’t want to see the house or think about the level of the other party.

At the same time, Song Hye Kyo was also exposed in the film as a suspected ex-husband.

I was asked whether I like daytime or late at night. Song Hye Kyo’s answer is: "I prefer late at night because I can enjoy my leisure time alone." by

Asked what has not changed since childhood? Song Hye Kyo’s answer is: "The people I met when I was a child are still with me now."

After reading this pair, netizens can’t help but sigh, how much they hate each other!

But now the man has a new feeling, and the woman has a good life. I hope everyone here can let go of the parties, Ma Liuer’s move on! (Text/Wang Kaka)

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Editor in charge:

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　　Promote the overall rule of law and give play to the positive role of the rule of law in the modernization of the national governance system and governance capacity.※

　　Supreme leader

　　Adhere to the rule of law in an all-round way and consolidate the institutional foundation of China’s rule.

　　The Fourth Plenary Session of the 19th CPC Central Committee made comprehensive arrangements for upholding and improving the Socialism with Chinese characteristics system and promoting the modernization of the national governance system and governance capacity. I have said many times that adhering to the rule of law in an all-round way is a remarkable advantage of Socialism with Chinese characteristics’s national system and national governance system. As the practice in Socialism with Chinese characteristics advances further, the construction of the rule of law will follow. Practice has proved that the system of national governance is systematic, normative, coordinated and stable by confirming and consolidating the fundamental system, basic system and important system of the country through constitutional laws and ensuring their implementation by using national coercive force.

　　The socialist rule of law in China embodies the theoretical achievements and practical experience of our party in governing the country and is the most basic, stable and reliable guarantee for the rule of the system. To promote the overall rule of law and give full play to the positive role of the rule of law in the modernization of the national governance system and governance capacity, we should focus on the following aspects.

　　First, improve the party’s ability to govern the country according to law.The constitution stipulates that the party has the overall situation and the leading position of coordinating all parties. It is necessary to further promote the party’s leadership into laws and regulations, be good at making the party’s ideas become the will of the state through legal procedures, translate them into laws and regulations, and promote the institutionalization, rule of law and standardization of the party’s leadership. Party organizations at all levels, party member and cadres should strengthen the concept of governing the country according to law and improve their ability to deepen reform, promote development, resolve contradictions, maintain stability and cope with risks by using the rule of law thinking and the rule of law.

　　On March 17, 2018, the first session of the 13 th National People’s Congress held its fifth plenary meeting in the Great Hall of the People in Beijing. The Supreme Leader was elected President of People’s Republic of China (PRC) and chairman of the Central Military Commission of People’s Republic of China (PRC). This is the constitutional oath taken by the supreme leader. Xinhua News Agency reporter Ju Peng/photo

　　Second, use the rule of law to ensure that the people are masters of the country.We must uphold and improve the system of people being the masters of the country, improve the system of ensuring social fairness, justice and the rule of law, ensure that the people manage state affairs, economic and cultural undertakings and social affairs according to law through various channels and forms under the leadership of the Party, and make the law and its implementation effectively reflect the people’s will, safeguard people’s rights and interests and stimulate people’s creativity.

　　第三，坚持和完善中国特色社会主义法治体系。要坚持依法治国、依法执政、依法行政共同推进，坚持法治国家、法治政府、法治社会一体建设，不断完善法律规范、法治实施、法治监督、法治保障和党内法规体系，汲取中华传统法律文化精华，吸收借鉴人类法治文明有益成果，坚决抵制西方错误思潮错误观点影响，加快建设中国特色社会主义法治体系。

　　第四，更好发挥法治对改革发展稳定的引领、规范、保障作用。统筹推进“五位一体”总体布局、协调推进“四个全面”战略布局，要发挥法治的引领、规范、保障作用，以深化依法治国实践检验法治建设成效，着力固根基、扬优势、补短板、强弱项，推动各方面制度更加成熟、更加定型，逐步实现国家治理制度化、程序化、规范化、法治化。

　　2020年8月18日至21日，中共中央总书记、国家主席、中央军委主席最高领袖在安徽省考察。这是19日上午，最高领袖在马鞍山市薛家洼生态园，了解马鞍山市长江岸线综合整治和生态环境保护修复等情况。 新华社记者 王晔/摄

　　Fifth, build a high-quality rule of law workforce.Study and plan the long-term plan for the training of rule-of-law talents and the construction of rule-of-law teams in the new era, innovate the training mechanism of rule-of-law talents, promote the balanced distribution of rule-of-law teams in the eastern, central and western regions, improve the ideological and political quality, professional work ability and professional ethics of rule-of-law teams, and strive to build a socialist rule-of-law team loyal to the party, the country, the people and the law, so as to provide a strong talent guarantee for accelerating the construction of a socialist country ruled by law.

　　The comprehensive reform of judicial responsibility system is an important content of judicial system reform, which is related to judicial justice, efficiency and authority. It is necessary to do a good job in the reform task, truly "let the judges judge and be responsible by the judges", improve the judicial credibility, and strive to make the people feel fair and just in every judicial case. Strengthening the construction of rural areas ruled by law is the basic work to implement the strategy of rural revitalization and promote the comprehensive rule of law. It is necessary to educate and guide the broad masses of cadres and people in rural areas to act in accordance with the law, find ways to solve problems, solve contradictions and rely on the law, and actively promote the construction of rural areas ruled by law. It is necessary to implement the reform plan of administrative reconsideration system, optimize the allocation of administrative reconsideration resources, promote the revision of relevant laws and regulations, and give play to the institutional advantages of fair and efficient administrative reconsideration, facilitating the people and serving as the main channel for resolving administrative disputes.

　　Adhere to the combination of top-level design and rule of law practice,

　　Enhance the effectiveness of the rule of law to promote the modernization of national governance system and governance capacity

　　The long-term goal of the rule of law construction should take into account the international and domestic situation, the process of the rule of law construction and the people’s demand for the rule of law, and coordinate with the requirements of promoting the modernization of the national governance system and governance capacity. We should constantly improve the top-level design and innovate and deepen the practice of governing the country according to law.

　　With the development of the times and the advancement of reform, the modernization of state governance requires a scientific and complete legal norm system more and more urgently. On the premise of adhering to and improving the established fundamental systems, basic systems and important systems that have been proved effective by practice, we should focus on the gaps and conflicts of the legal system, make overall plans and promote the work of reforming and abolishing the release, and accelerate the establishment and improvement of the necessary legal system that is urgently needed for national governance and meets the growing needs of the people for a better life.

　　Only by enforcing justice, being fair, efficient and authoritative can the effectiveness of the rule of law in state governance be truly brought into play. It is necessary to strengthen supervision over the implementation of the law, deepen the comprehensive reform of the judicial system, promote strict and standardized fair and civilized law enforcement, strive to improve the quality, efficiency and credibility of law enforcement and justice, and better transform the advantages of socialist rule of law into the effectiveness of state governance.

　　The construction of the rule of law requires the participation of the whole society. Only when all the people believe in and enforce the rule of law can the country and social life truly run on the track of the rule of law. At present, some leading cadres are not good at using the rule of law thinking and methods to promote their work. The inability of leading cadres to replace the law with words and suppress the law with power is the enemy of the rule of law construction. Leading cadres at all levels must strengthen their awareness of the rule of law, take the lead in respecting the law and law-abiding usage, and set an example for system implementation. The foundation of the rule of law lies in the people. It is necessary to intensify the work of popularizing law among the whole people, carry forward the socialist spirit of rule of law, enhance the concept of rule of law among the whole people, improve the public legal service system, and consolidate the social foundation of governing the country according to law. We must adhere to the combination of ruling the country by law and ruling the country by virtue, integrate socialist core values into the rule of law, improve the long-term mechanism of honesty and credit construction, increase the punishment for behaviors such as loss of public morality and lack of honesty, and strive to form a good social trend and social order.

　　More than 60 years ago, we put forward the Five Principles of Peaceful Coexistence, which have been widely recognized and supported by the international community and become the basic norms of international relations and the basic principles of international law. Since the 18th National Congress of the Communist Party of China, we have put forward the idea of promoting the building of a community of human destiny, which has been widely welcomed and highly praised by all parties and enshrined in a series of United Nations resolutions. We should take advantage of the situation and follow the trend, firmly safeguard the international order and system with the purposes and principles of the UN Charter as the core, and contribute China wisdom and China’s plan to the reform and construction of the global governance system.

　　Excerpt from the speech made by General Secretary of the Supreme Leader at the third meeting of the Central Committee for Governing the Country in an All-round Way according to Law on February 5, 2020. ※.

Produced by Phoenix Net New Vision

Author | Su Mu

Edit | Ren Qing

Core tip:

1.The pressure on Xiaomi’s mobile phone business in the first quarter was more affected by objective factors such as low-end chip gap, geopolitics in Europe and repeated domestic epidemics.. Hu Qimu, chief researcher of Sinosteel Economic Research Institute, believes that despite the repeated epidemic and the situation in Europe, the income from Xiaomi’s main business has not changed much.

2. In terms of market share, Xiaomi’s mobile phone business is basically stable, and the strategic effect of high-end mobile phones has begun to appear. Canalys data shows that in the first quarter of 2022, Xiaomi mobile phone ranked third in the world, and the domestic market also ranked in the top five. The domestic smartphone market share in the price range of 4,000-6,000 yuan ranks first among Android smartphone manufacturers.

3. Xiaomi IoT and consumer goods are growing well. In the first quarter, the revenue of Xiaomi’s IoT and consumer goods business was 19.477 billion yuan, up 6.8% year-on-year, and the gross profit margin was as high as 15.6%, which was the highest in a single quarter.Around smart phones, Xiaomi’s AIoT business can build a more perfect intelligent life experience, which is the most imaginative part of Xiaomi’s future development.

four.The scale of users is the moat of Internet services. In the first quarter, the monthly activities of Xiaomi MIUI and the number of smart TVs exceeded 500 million and 50 million respectively. With the ecological development of Xiaomi, the hardware advantages and huge user base may become the reversal point of Xiaomi.

After the close of trading on May 19, 2022, Xiaomi Group (1810.HK) released its financial report for the first quarter of 2022, achieving revenue of 73.352 billion yuan; The adjusted net profit was 2.859 billion yuan.

This is a performance that doesn’t look very bright. Under the influence of objective factors such as the shortage of core components, the repeated COVID-19 epidemic and the turmoil in the international situation, Xiaomi’s revenue and net profit decreased in line with market expectations.

Due to the bad news in the previous period, after the disclosure of Xiaomi Q1 financial report, the share price rebounded the next day, rising by 6%, with a turnover of HK$ 1.535 billion.

Compared with the short-term performance fluctuation of Xiaomi, the market pays more attention to the long-term value conveyed by this financial report. The day after the financial report was released, 42 analysts from Bloomberg gave Xiaomi a "buy" rating.

Although the mobile phone business is still the most important business of Xiaomi for a long time, Xiaomi does not want to define itself as a mobile phone manufacturer, but also wants to become a service provider in the fields of smart home integration and artificial intelligence Internet of Things.

This is Xiaomi’s "open plan", which gains customers through hardware sales such as mobile phones. In Lei Jun’s words, it is "making friends", and then it is realized through Internet services and IoT and consumer goods sales.

Regarding Xiaomi’s performance and future expectations this quarter, Hu Qimu, chief researcher of Sinosteel Economic Research Institute, and many other industry experts said in an interview with Phoenix Net Technology that Xiaomi’s main business income has not changed much, and there are many growth highlights in high-end strategy, AIoT and overseas business.Short-term fluctuations do not affect long-term value.

Xiaomi’s high-end strategy has achieved results.

Xiaomi’s revenue is mainly divided into three parts, namely smart phones, IoT and consumer goods, and Internet services. In the first quarter of 2022, Xiaomi’s total revenue reached 73.4 billion yuan. From the perspective of revenue structure, the proportion of these three major businesses has not changed much. The smartphone business achieved revenue of 45.8 billion yuan, and the revenue still accounted for more than 60%.

However, the Xiaomi smartphone business is under pressure. In the first quarter of 2021, the shipment of Xiaomi smartphones was 49.4 million units, while in the first quarter of 2022, the shipment of Xiaomi smartphones was only 38.5 million units, which sold more than 10 million units less than the previous quarter and decreased by 22.1% year-on-year.

In this regard, Liu Jingzhao, an overseas team analyst of CITIC Jiantou, told Phoenix Net Technology.The pressure on Xiaomi’s mobile phone business in the first quarter was more affected by objective factors such as low-end chip gap, geopolitics in Europe and repeated domestic epidemics..

At the earnings conference call, Wang Xiang, president of Xiaomi Group, also said that the epidemic had an impact on Xiaomi’s production, sales, logistics and offline stores. At the same time, there was a shortage of low-end chips in the first quarter, which also affected mobile phone sales to some extent. Wang Xiang revealed that the shortage of mobile phones caused by the lack of low-end chips is about 10 million.

The sluggish mobile phone market is a common problem in the industry.. According to Canalys data, in the first quarter of 2022, global smartphone shipments reached 311.2 million units, down 11% year-on-year. Chinese mainland’s smartphone market continued to lag behind the global market, with only 75.6 million units shipped, down 18% year-on-year and 13% quarter-on-quarter.

Not only the mobile phone market, but also the entire consumer market has been affected by the short-term impact of the epidemic, and consumer demand has dropped significantly. Fu Jiaqi, statistician of the Department of Foreign Trade and Economic Cooperation of the National Bureau of Statistics, said that the expansion of household consumption scale and the upgrading of consumption structure will not change. With the effectiveness of epidemic prevention and control, consumer demand will continue to be released.The consumer market is expected to continue to resume growth..

Although the domestic market environment is bleak, Xiaomi’s mobile phone business benefited from the high-end strategy and overseas market efforts, which offset the decline in revenue caused by the supply gap of low-end machines.

Hu Qimu, chief researcher of Sinosteel Economic Research Institute, told Phoenix Net Technology.Although the repeated epidemic and the situation in Europe have disrupted the mobile phone supply chain, raised costs and suppressed shipments, Xiaomi is not yet hurt, and the income from its main business has not changed much..

In terms of market share, Xiaomi’s mobile phone business is basically stable.. Canalys data shows that in the first quarter of 2022, Xiaomi mobile phone ranked third in the world, and the domestic market also ranked in the top five.

The effect of Xiaomi’s high-end strategy has also begun to appear.The global shipment of high-end smartphones with a domestic price of more than 3,000 yuan and a foreign price of more than 300 euros is nearly 4 million units, which directly drives ASP to increase by 14.1% year-on-year, ranking first among Android smartphone manufacturers in the smartphone market share of 4,000-6,000 yuan.

On May 23rd, Xiaomi Guanxuan cooperated deeply with Leica, a famous German camera brand, saying that they would devote themselves to the exploration in the field of mobile phone imaging, saying that the two sides would focus their technology and R&D teams together to jointly explore breakthrough and innovative solutions in the mobile field. This is also Xiaomi’s efforts in mobile photography again after the establishment of the mobile movie studio. The accumulation of Xiaomi image in hardware has reached a certain height in recent years. This strategic cooperation with Leica can be said to be a further "critical moment" for Xiaomi’s high-end strategy.

Xiaomi’s core competitiveness is ecology.

Compared with the pressure on the mobile phone business, Xiaomi’s IoT and consumer goods grew well in the first quarter. In the first quarter, the revenue of Xiaomi IoT and consumer goods business was 19.477 billion yuan, up 6.8% year-on-year, accounting for 26.6% of the total revenue, and the gross profit margin was as high as 15.6%.Set a record high in a single quarter..

Hu Qimu, chief researcher of Sinosteel Economic Research Institute, told Phoenix Net Technology.Global mobile phone shipments have been declining since 2016, and there is not much room for growth in this market.The increment must come from Xiaomi’s IoT ecology and new retail..

"In fact, all mobile phone brands will take this route in the future. Because in the Internet of Things era, the mobile phone is only one of the terminals.Internet integration and service ability behind intelligent terminals are the core competitiveness of enterprises.. Hu Qimu said, "The industrial chain in the field of Internet of Things is very broad. From hardware such as chips, sensors and intelligent terminals to software such as systems and platforms to integrated services, many enterprises only do part of it.Xiaomi is one of the few enterprises with ecological ability.. "

The core competitiveness of Xiaomi lies in ecology.Yan Jinhua, a researcher at the Digital Economy Research Center of Zhongjing, told Phoenix Net Technology that on the one hand, the Xiaomi ecological chain is open, free to come and go, and full of competition, and a market-based elimination mechanism has been established to ensure the continuous improvement of the product strength of ecological partners; On the other hand, the unique advantages of Xiaomi’s business model enable partners to empower each other and save the loss of each link through intensive expenses.It has strong economies of scale..

Since 2018, in order to adapt to the rapid development of the IoT industry, Xiaomi has proposed "AI+IoT" and "All in IoT" to "Mobile Phone+AIoT" and then to "Mobile Phone XIAOT".

In Lei Jun’s plan, the core business of mobile phones and the ecological layout of AIoT are "equations that can cause the transformation of quality and energy". Mobile phone is always the core business of Xiaomi, which is related to the success or failure of Xiaomi’s business and the cornerstone of Xiaomi’s business model. The core strategy of "mobile phone ×AIoT" emphasizes multiplication effect, making AIoT ecology a catalytic combustion improver for mobile phone business and a moat for Xiaomi business model.

From the perspective of the industry, the core driving force of IoT is closely related to the changes in social consumption structure. With the post-90s and post-00s stepping into the society and family life, the age of social consumption structure has changed, and the consumption concept driven by these young people will lead to the rise of a number of IoT industries.

Liu Jingzhao, an overseas team analyst of CITIC Jiantou, believes that the long-term development of the IoT industry has two major directions: one is 2B, such as deeper cooperation with hotels, shopping malls and real estate companies; The other is the whole house intelligence. Nowadays, young people want to decorate their houses with intelligent hardware products with central control. Driven by these two directions,The IoT industry has long-term and sustainable growth capabilities..

Liu Jingzhao analyzed, "In the short term, the IoT industry will be very flexible, and there will be an influx of fresh blood; But in the medium and long term, with the continuous maturity of technology, the importance of ecology will certainly be reflected. For example, we will continue to add smart homes at home, but we certainly don’t want to install an APP for sweeping robots, air conditioners and washing machines, but we prefer to control them through a central control platform. theseThe end of small household appliances enterprises must join a certain ecology.. At present, there are very few enterprises that can do ecology, only a few such as Xiaomi, Huawei and Baidu. "

Thanks to the collaborative strategy of mobile phones and AIoT, as of March 31, 2022, the number of Xiaomi AIoT connected devices (excluding smartphones, tablets and laptops) reached 478 million, a year-on-year increase of 36.2%. The number of users with five or more devices connected to Xiaomi AIoT platform reached 9.5 million, up 38.7% year-on-year. In March 2022, the number of monthly users of Xiaoai classmates increased by 23.9% year-on-year to 115 million, and the number of monthly users of Mijia App increased by 33.8% year-on-year to 65.8 million.

Around smart phones, Xiaomi’s AIoT business can build a more perfect intelligent life experience, which is the most imaginative part of Xiaomi’s future development.

The number of monthly MIUI users exceeded 500 million, up 100 million year-on-year.

The biggest advantage of Xiaomi is that it occupies the hardware traffic entrance. While major Internet companies are dealing with new policies on data security and personal information protection, online advertising business has been affected by rectification, butWith the advantage of hardware, Xiaomi has achieved a wave of rapid growth against the trend, which shows how solid the hardware foundation of Xiaomi is.

The financial report shows that Xiaomi’s Internet service business has maintained steady growth. In the first quarter, Xiaomi’s Internet service revenue reached 7.113 billion yuan, up 8.2% year-on-year, accounting for 9.7% of the total revenue, up 1.2% over the same period in 2021.

It is worth noting that Xiaomi’s overseas Internet business is the fastest growing. In Q1, 2022, Xiaomi’s overseas Internet business revenue reached RMB 1.6 billion, up 71.1% year-on-year, and its share in the overall Internet service revenue continued to rise to 21.9%, a record high.

Yan Jinhua, a macroeconomic researcher at the China Economics Digital Economy Research Center, told Phoenix Net Technology that Xiaomi’s overseas business will inevitably surpass its domestic business in the future. The orderly expansion of overseas markets can not only meet the needs of domestic industrial structure optimization and upgrading, but also open up the demand of high-quality users to grow in the blue ocean, open up the customization of high-end Internet service products in Europe, establish mobile phones and advertising and game business lines in Southeast Asia and Latin America, and Xiaomi’s international business product line will become more and more clear.

In addition, as of March 2022, the number of monthly active users of Xiaomi’s global MIUI reached 529 million.An increase of 104 million year-on-year. Chinese mainland MIUI has 136 million monthly active users, up 17 million year-on-year. The number of monthly users of MIUI in China has increased month-on-month for six consecutive quarters.

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Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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