If Yu Chengdong becomes "big mouth" again, please be more awed and less arrogant.
Because he often talks big and crazy, Yu Chengdong has a nickname "Yu Dazui" in the IT circle. With the continuous deepening of Huawei in the automotive field, there is also a "big mouth" in the automotive circle.
Recently, Yu Chengdong, managing director of Huawei, CEO of BG, and CEO of BU, a smart car solution, said in an interview that "300,000 units are difficult. It is a miracle to sell 100,000 units and 200,000 units this year." When this statement came out, it immediately triggered a crowd of public opinion. Because not long ago, the news that he "challenged 300,000 vehicles in 2022, turned Tesla over in one year, soared in two years, and the annual sales quickly exceeded 2 million vehicles" was still circulating on the Internet.
The goal of "300,000 vehicles" has only been put forward for a quarter. Should we be happy for him to "wake up" so quickly, or feel uneasy for another "big mouth" in the automobile circle? After all, cars are not mobile phones.
Many years ago, Yu Chengdong made its loss-making mobile phone business a TOP brand in the global and China mobile phone industries step by step. This gave him the confidence to be a car, because in his eyes, both mobile phones and cars are consumer goods, and we should grasp the three elements of experience, quality and brand. But what he ignores is that in these respects, cars are one dimension higher than mobile phones. Otherwise, how can the industry spread the sayings of military, aerospace, vehicle regulation and consumer? Take the chip of Renesas as an example, it is said that the chip can work normally in the electrostatic environment with ambient temperature of -40℃~75℃, humidity of 95% and 15~25KV, and it is also required to have a shelf life of 20 years. Excuse me, which mobile phone chip have you seen that requires a 20-year warranty period?
The above is only the chip field where mobile phones and cars are relatively connected. In addition, there are qualitative differences between cars and consumer products in the fields of manufacturing, supply chain and after-sales. Therefore, it is obviously a lack of in-depth understanding and awe of the automobile industry to make a car with the mentality and experience of making a mobile phone. Otherwise, CAR Inc., Baoneng Automobile and Evergrande Automobile would not be here today.
At the moment when the car and the Internet are highly integrated, it is really necessary to break down the barriers in the circle and integrate innovation. Huawei has also repeatedly emphasized "helping car companies build good cars", but it "flies into the sky" at every turn, which is obviously less awe and more arrogance.