Highlighting policies and leading the introduction of high-end talents | Eleven law firms in our city issued policies on the introduction of talents for lawyers in Hong Kong and Macao, drawing a new b

  On July 6th, Guangdong-Hong Kong-Macao Greater Bay Area welcomed the first batch of Hong Kong and Macao lawyers who were allowed to practice in nine mainland cities. More and more Hong Kong and Macao lawyers are shining in the hot land of 56,000 square kilometers in Greater Bay Area. Jiangmen City is one of the nine pilot cities in mainland China. Based on their functions, the Municipal Bureau of Justice and the Municipal Lawyers Association acted quickly, focusing on the goal and task of "giving full play to the advantages of overseas Chinese resources, deepening the project of" Empowering Overseas Chinese "and creating an important intersection of domestic and international double cycles" put forward by the 14th Party Congress, and further promoting the integrated development of Guangdong-Hong Kong-Macao Greater Bay Area’s legal service industry. It is suggested that local law firms in Jiangmen actively introduce an import policy with local characteristics of Jiangmen, an overseas Chinese capital, to provide high-quality service guarantee for Hong Kong legal professionals and Macao practicing lawyers who have obtained the qualifications of lawyers in nine cities in Guangdong-Hong Kong-Macao Greater Bay Area. The purpose is to introduce a number of pragmatic measures through the connection of rules and mechanisms, create a new practice pattern of Greater Bay Area, a lawyer from Hong Kong and Macao, promoting integration and common development, and empower the "soft connectivity" of legal service rules in Guangdong, Hong Kong and Macao.

  At present, eleven law firms in our city have actively responded to the initiative, and in accordance with the development requirements put forward in the Outline of Guangdong-Hong Kong-Macao Greater Bay Area Development Plan, the Policy on the Introduction of Practitioners from Hong Kong and Macao to Greater Bay Area has been tailored for Hong Kong and Macao lawyers. The policy covers many aspects, such as practice subsidies for Hong Kong and Macao lawyers, office expenses reduction and exemption, settlement subsidies, training mechanism of law firms, regular promotion meetings and provision of practice assistance services, etc. Each law firm will also formulate and issue the Measures for the Introduction of Practitioners of Hong Kong and Macao Lawyers in Greater Bay Area in light of its own reality to provide all-round assistance and support for Hong Kong and Macao lawyers to live and practice in Greater Bay Area.

  The release of Jiangmen City’s Policy on the Introduction of Practitioners from Hong Kong and Macao Lawyers to Greater Bay Area has further consolidated the legal popularity of Guangdong, Hong Kong and Macao, integrated into the "9+2" urban agglomeration in Greater Bay Area, enhanced Jiangmen lawyers’ spirit, and strengthened the "confidence" in the construction of Jiangmen under the rule of law, effectively improving the internationalization level of the legal service industry and making due contributions to Jiangmen’s construction of the safest, most stable, fair and just demonstration zone with the best legal environment in the province.

  

  On July 29th, the Party Committee of Pengjiang Law Firm actively responded to the call of its superiors, and organized a joint press conference on "Overseas Chinese Federation gathers talents from Hong Kong and Macao" —— "Policy on Introducing Practitioners from Greater Bay Area, Hong Kong and Macao Lawyers of Pengjiang Law Firm in Jiangmen City" by seven law firms, including Fajiang and Long Qun. Relevant responsible comrades of Pengjiang District Party Committee Organization Department, Pengjiang District Judicial Bureau, Pengjiang District Overseas Chinese Affairs Bureau, Municipal Lawyers Association and all members of Pengjiang District Lawyers Party Committee attended the event as guests. At the press conference, seven law firms, including Yingke (Jiangmen), Legalist, Long Qun, Jiannuo, Bangneng, Fang Yiyuan and Hongxin Junrui, jointly produced a publicity video clip on the talent introduction policy, distributed brochures on the spot, and threw out an olive branch for the majority of Hong Kong and Macao lawyers to find employment in the city.

  Guangdong liangjiang lawyer office

  Introduction Policy of Practitioners in Greater Bay Area for Lawyers from Hong Kong and Macao

  

  Beijing Yingke (Jiangmen) Lawyer Office

  Greater Bay Area, Hong Kong and Macao Lawyers Talent Award Policy

  

  Guangdong Yuanhao (Jiangmen) Lawyer Office

  Introduction Policy of Practitioners in Greater Bay Area for Lawyers from Hong Kong and Macao

  

  Guo Xin Xin yang (Jiangmen) lawyer office

  Introduction Policy of Lawyers from Hong Kong, Macao and Greater Bay Area

  

  Guangdong south China lawyer office

  Scheme for introducing Hong Kong and Macao lawyers’ services

  

  Guangdong fajiang lawyer office

  Introduction Policy of Practitioners in Greater Bay Area for Lawyers from Hong Kong and Macao

  

  Guangdong zhuoqun lawyer office

  Introduction Policy of Practitioners in Greater Bay Area for Lawyers from Hong Kong and Macao

  

  Guangdong jiannuo lawyer office

  Measures for Introducing Practitioners from Hong Kong and Macao Lawyers to Greater Bay Area

  

  Guangdong hong Xin jun Rui lawyer office

  Measures for Introducing Practitioners from Hong Kong and Macao Lawyers to Greater Bay Area

  

  Guangdong bangneng lawyer office

  Measures for Introducing Practitioners from Hong Kong and Macao Lawyers to Greater Bay Area

  

  Guangdong fangyiyuan lawyer office

  Measures for Introducing Practitioners from Hong Kong and Macao Lawyers to Greater Bay Area

  

  In the future, the Municipal Bureau of Justice will closely follow the development goal and direction of Guangdong-Hong Kong-Macao Greater Bay Area, innovate independently and strengthen cooperation. In the new wave, it will find the right way of cooperation, further integrate the resources of high-quality law firms in our city, continue to promote Jiangmen policy to the majority of Hong Kong and Macao lawyers, attract Hong Kong and Macao lawyers to practice in Jiangmen, increase the "stickiness" between Jiangmen lawyers and Hong Kong and Macao lawyers, integrate resources to steadily improve the level of foreign-related legal services in Jiangmen, and accelerate the projects of "Empowering Overseas Chinese" and "Multiplying Talents" to boost.

Haier Zhijia: Go "new" and create a "world-class intelligent living ecological enterprise"

  

  Text/Global magazine reporter Zhang Haixin

  Editor/Le Yanna

  Home, a place closely related to people’s lives, a place where productivity changes are easily detected.

  "Print 3 beef labels", as soon as the voice falls, the labels of ingredients with shelf life will be automatically printed and entered into the ingredients database synchronously. Every time a package is taken, the number of beef in the background will be updated synchronously, so there is no need to worry about the ingredients being expired and wasted.

  To wash clothes, the washing machine automatically detects the residual amount of laundry liquid, and once it is insufficient, it immediately beeps and gives an alarm, and it can also automatically lower the laundry liquid storage basket for easy access.

  If you want to take a nap, the bedroom lights will automatically adjust the illumination according to the weather conditions, and the air conditioner and humidifier will jointly customize the professional-grade sleeping atmosphere …

  One venue, 101 original technologies, and dozens of intelligent scenes-this is the appearance of home depicted by Haier Zhijia Pavilion at the 2024 China Household Appliances and Consumer Electronics Expo (AWE 2024), and it is also the new appearance of "traditional home" when it meets new quality productivity.

  In the 1980s, Haier has become one of the important representatives of traditional manufacturing in China. Today, it has become an important window to observe the new round of productivity changes. Why is it always Haier? The reason may be not only the success of its products, but also that it has found a paradigm, a way for traditional industries to "new". Along this path, China’s huge traditional industrial resources can be activated and become an important position to cultivate new quality productivity.  

Go for the "new"

  In this year’s government work report, "vigorously promoting the construction of modern industrial system and accelerating the development of new quality productive forces" is listed as the first task. What is the new quality productivity? How to develop new quality productivity according to local conditions? All walks of life are actively exploring.

  Many industry experts believe that the new quality productivity is roughly composed of three "new", namely, new manufacturing, new services and new formats.

  The first dimension: new manufacturing. New manufacturing lies in new technology. What can be called "new quality productivity" must not be ordinary scientific and technological progress or marginal improvement, but subversive scientific and technological innovation. It is precisely subversive products and technology that push the production possibility curve of Haier Zhijia and realize new expansion and leap.

  The research and development of home appliance industry is like an iceberg, from module to product to user experience, which belongs to the part above the water surface of the iceberg. The general research and development of the industry is at this stage. For example, if an air purification module is carried on a certain product, a new product with air purification function can be obtained. However, the research and development of Haier Zhijia is to find a way in theory and principle, that is, to carry out research and development and innovation in the deep water below the surface of this iceberg.

  For example, in the past, the preservation of meat was usually achieved by freezing, but after freezing, ice crystals would destroy the cells of meat, resulting in nutrient loss and poor taste. In view of this, Haier Zhijia has successfully developed the "magnetic control cold fresh technology" for three years, which can keep the taste of cold meat unchanged for 10 days.

  This is just a silhouette of Haier’s wisdom family bravely breaking into the deep water area and insisting on in-depth research and development. Haier Zhijia also has a 3D perspective drying technology specially developed to solve the problem of drying down jackets and other clothes. There are "flat-embedded refrigerator" and "full-embedded invisible range hood" specially designed to solve the problem that traditional products can not be flush embedded and affect the appearance; The "wild pot anti-dry burning" gas stove specially developed to avoid the risk of dry burning, etc …

  In the past year, Haier Zhijia has listed more than 1,000 original technical products, adding 37 international leading scientific and technological achievements. Today, Haier Zhijia has been the first scientific and technological position in the industry in four aspects: patents, standards, national recognition and industrial design.

  These original technologies are the powerful foundation for the traditional manufacturing enterprises to upgrade to high-end, intelligent and green with the new quality productivity characterized by high technology, high efficiency and high quality.

  The second dimension of Haier’s wisdom to be "new" is new service. In 1966, the famous economist Greenfield put forward the concept of producer service when studying the classification of service industry. Since then, producer service has become an increasingly important part of the total GDP of developed countries around the world. In other words, to realize Chinese modernization, we must accelerate the development of producer services; To achieve high-quality manufacturing in China, we must also develop high value-added producer services. Haier Zhijia has been working hard for it.

  In the past, Haier Zhijia was able to respond to users’ after-sales service demand at the first time and provide professional and sincere after-sales service. Haier Zhijia is synonymous with good service in China. In the era of Internet of Things, users’ needs are changing. Haier Zhijia has built a digital platform for users in the whole process of pre-sale, mid-sale and after-sale, opening up online and offline global contacts, bringing more efficient and convenient smart service experience and redefining the concept of user service in the new era.

  Haier Zhijia entered the stage of fully implementing digitalization, and carried out the digital transformation of the whole process from intelligent manufacturing, logistics management, online and offline integrated sales to after-sales service. After the intergenerational breakthrough of the big model, the intelligent process of Haier Zhijia’s customer service accelerated and its service ability jumped sharply.

  In Haier Zhijia, the story of "sincerity forever" continues, but it has a new service connotation in the new era.  

Reconstruct a new format

  An ant has no wisdom, no desire and no plan, but if many ants gather together, it will give birth to the wisdom of creatures that do not belong to this dimension. This is the emergence phenomenon described by John Holland in Emergence: From Chaos to Order.

  This is also the third dimension of Haier’s intellectual development of new quality productivity-the ultimate form of new format. Take yourself as a platform and build an unbounded ecology. After everything is connected, wisdom will emerge.

  Through years of exploration, Haier Zhijia has built a cross-regional and cross-industry co-creation and sharing platform by using globalization and digitalization. Haier Zhijia has built an efficient global supply chain collaboration system, laid out a global 10+N open innovation system offline, and built a HOPE innovation ecological platform online, linking 1 million+first-class resources and 250,000+experts around the world.

  The infinite integration of resources has opened the evolution of Haier’s intellectual family. First of all, it promotes the optimal combination of production factors and opens up globalization and collaborative innovation in all fields. For example, in the United States, the most common laundry scene is that one laundry needs two machines, which not only takes a long time to wash and dry, but also consumes a lot of electricity. In this regard, GE Appliances, Haier Qingdao and Haier Europe "joined forces" to develop a Combo ultra-efficient washing and drying machine, which shortened the washing and drying time that the industry generally takes 6 hours to complete to 2 hours and saved energy by 50%.

  Secondly, it breaks the shackles of industry boundaries and allows the wisdom of different industries to coexist. For example, in the traditional concept, although home and home appliances are highly related, they have always been in two parallel worlds. People should consider the unity of styles of home appliances, home furnishing and home improvement, and the size, color, shape and location should be perfectly matched. Three-winged bird will open up the home appliance and home furnishing industries, and consumers can customize the overall solution of home appliances and home furnishing in one stop according to their own needs. This new mode of home appliance integration subverts the traditional whole-house intelligent mode, but also brings new opportunities to some traditional home appliance and home appliance distributors, distributors and store operators. The construction of the brand of Three-winged Bird Scene has transformed Haier Zhijia from a smart home appliance to a smart home, opening up a new growth space, and at the same time realizing the transformation from products to scenes, bringing users the best life experience. By the end of 2023, Triwinged Birds had provided smart living solutions for 413,000 families.

  Finally, the transformation of productive forces will also reconstruct production relations and open a new form of integration between consumers and producers. The identity of consumers will change greatly. They will become a "producer" from a single consumer and participate in the design and production process of enterprise products. On the user side, the intelligent interaction engine proposed by Haier Zhijia can customize the perception and stimulate effective demand through personalized interaction; On the supply side, flexible production can be realized through network collaboration and accurate allocation of resources. In this way, consumers can participate in the whole product design process. In Haier’s view, consumers are not bystanders, but promoters of new quality productivity.  

Towards "world-class intelligent living ecological enterprise"

  Haier Zhijia, which is going "new", has not only opened a new chapter in the upgrading and transformation of traditional household appliances, but also pushed it to "world-class intelligent living and ecological enterprise" and achieved global leadership.

  At present, Haier has ranked first in the global retail volume of large household appliances brands in Euromonitor for 15 consecutive years, and achieved the first market share in six countries including the United States, Japan and New Zealand, and entered the top three in nine countries including India and Italy, and entered the top five in five countries including the United Kingdom and the Philippines.

  Behind the dazzling achievements, Haier Zhijia insisted on the road of independent brand creation for more than 30 years. This road is risky, costly and has a long payback period, but it is a "difficult and correct road". In the 1990s, domestic enterprises set off a tide of "going out to sea", but most enterprises chose to do trade, because the threshold of OEM is low and it is easy to obtain immediate profits and scale. However, Haier Zhijia gave up such a relatively experienced way of "going out to sea" and chose to "make a brand" to carry out the "trinity" localization layout of R&D, manufacturing and marketing overseas.

  The investment is large, the cost is high, and the financial data is not good-looking. Haier Zhijia’s "going out to sea" model has been questioned, and the road to brand creation is difficult and long. However, Haier Zhijia firmly believes that it is necessary not only to sell its products to the world, but also to take root in people’s hearts.

  "I am a Haier fan. After I went to college, I chose Haier’s new life package. The product has been with me for four years; Now that I have graduated for more than ten years, I have taken up my job, got married and got married. I once again choose Haier household appliances. I think Haier is the representative of excellent brands. Haier is making progress and is trustworthy. I want more people to know this fact. " Mr. Yamato, a Japanese user, explained why he chose Haier Zhijia. After many years, Haier Zhijia finally ushered in the harvest period and gained a lot of fans overseas.

  Haier Zhijia achieved the first market share in the United States and Japan through its own brand Haier and the acquisition of GE Appliances and AQUA. Moreover, it took Haier Zhijia only two years to turn GE Appliances, which had suffered losses for many years, into profit, and it took Japan Sanyo Household Appliances only eight months to turn losses.

  How did Haier Zhijia do it to bring the enterprises that have suffered losses for many years back to life? This is due to the localization of its "trinity" and the mode of "one person and one person", which enables enterprises to achieve zero distance with users. It is also in the mode of "one person and one person" that employees’ enthusiasm is stimulated, and many innovations tailored to local conditions emerge one after another, which also makes Haier Zhijia gain a firm foothold in markets such as the United States and Japan.  

  With the footsteps of Haier Zhijia traveling all over the world, more miracles of win-win cooperation are still happening. When the "brief history of the future" of intelligent manufacturing opens, this new-quality productivity revolution, which originated in China, will also inject new vitality into the world economy.

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Gongda Yan: Reflections on Contemporary Calligraphy Culture

  editorial comment/noteThis article is selected from the collection of "2019 China Higher Calligraphy Education Forum". From the artistic creation of contemporary young and middle-aged calligraphers, it comprehensively combs the basic situation and characteristics of the calligraphy world, the existing "common faults" and the remedies for rectification, so as to comprehensively expound the current calligraphy ecology, the aesthetic way of contemporary creation and the promotion of Chinese aesthetic education spirit, and make clear the direction from the philosophical speculation of art to complete the task of creative transformation and innovative development.

  Creativity and gains and losses — — Discussion on the Artistic Creation of the Book Circle at Present

  With the 40 years’ reform and opening-up in China, today’s book world has seen a scene of all-round prosperity, and it has also trained a group of elite talents. They are self-confident, mature and enterprising! In the history of China’s calligraphy, this is undoubtedly a special cultural phenomenon. Young and middle-aged calligraphers in today’s book world have been tempered and become the main force in today’s book world. They are energetic in artistic creation, active in aesthetic thinking, rich in integration orientation, solid in traditional pen and ink, and novel in form creation … … The broad vision and multi-dimensional perspective confirm that they are explorers and practitioners who are heading for the ideal world in today’s noisy and complicated book craze. In a certain sense, it can be said that the artistic practice of this generation of young and middle-aged calligraphers has made today’s China book world richer and more energetic. To sum up, the artistic creation of today’s book world presents four characteristics:

  The first is the call for the return of tradition.Whether it is the study of calligraphy, the study of steles or the integration of steles, the China calligraphy circle has gradually moved towards stability and health in the past forty years. Multi-approach and colorful unity, whether it is the style of two kings, the style of Ming and Qing dynasties, the style of bamboo slips and so on, are all a return to tradition. Returning to tradition is not copying tradition. Many works in previous national exhibitions have shown a strong style of personalized artistic language symbols on the basis of tradition, highlighting the cultural concept of advancing with the times in contemporary art exploration, which is the main theme in today’s life aesthetics.

  The second is the degree of form innovation.Needless to say, the exhibition era needs the diversification and richness of the exhibition forms of calligraphers’ works. With the opening of society and the diversification of aesthetic ideas, the space art of calligraphy has added the fashionable color of plane composition, which is the inevitable aesthetic demand of the public today. Once upon a time, due to the multi-layer effect of social fast food culture and fashion pursuit, fresh, exciting and colorful "surreal" and "ancient relics" filled all kinds of national book fairs, which seemed to have become the established custom of visual effect adjustment in the exhibition hall conduction space … … With the passage of time and the deepening of professional artistic creation, the works of the national exhibition have gradually moved towards simplicity and nature, and returned to the true nature of the natural writing of Chinese characters.

  The third is the strengthening of freehand brushwork poetry.The extension of calligraphy, the pursuit of interest, personalized creation, boldness, agitation, publicity and unrestrained … … It embodies the mainstream style of aesthetic feelings in the current book world. At the same time, with the complementarity, reference and integration in the inheritance of calligraphy, all kinds of freehand brushwork styles with strong personality consciousness are gradually formed. Regular script is integrated into the meaning; Borrowing from seal to grass; The cursive script (big grass) structure is open and closed; The cursive script is interactive and gradual; The effective exploration, the transformation of ideas and the birth of interest have become the remarkable characteristics of young and middle-aged calligraphy creation today.

  The fourth is the improvement of humanistic quality.A gratifying phenomenon is that many authors have gone far beyond the single calligraphy skill training and entered the in-depth study of Chinese traditional poetry. The phenomenon of the author’s self-written poems and the in-depth study of ancient calligraphy theory presented in various exhibitions indicates the comprehensiveness of calligrapher’s cultivation.

  It is true that we must face up to all kinds of problems and tendencies in contemporary exhibition works. This is the "common fault" in China’s calligraphy creation at present. In short, I think there are four aspects that must be paid attention to:

  First, despise brushwork. The calligraphy theories of past dynasties have strict and high standards for using pen and ink. As an internal form of calligraphy, brushwork is the most important. Some works in all kinds of exhibitions in China pay more attention to form than connotation; Pay more attention to interest than line quality. The brushwork is arbitrary and the brush array is mixed. For example, the seal script is out of balance and the loan is improper. According to Liu Xizai’s "A Brief Introduction to Art", reverse entry, astringency and tightness are the keys to writing. When writing seal script, the word "astringent" is often ignored, and the brush is dragged along the stroke, not to mention wrapping the front and turning it around, which goes against the trend. The big grass is to make the degree of transition and the actual situation suitable. If you don’t know how to use a pen, you will often open and close the switch casually, resulting in exaggerated spatial layout. The midline is thin and erratic, and the reality is improper. Confuse the brushwork of big grass and small grass, and get lost in the unconscious state. Ou Yangxun’s "On the Use of Pen" "The experience of using a pen by a husband must be hooked and glued, and the ladder will not be wasted, so there must be a reason. Wandering and pitching, tolerance and airflow. " Dong Qichang’s "Essays on Painting a Zen Room", "Where you send a pen, you must be able to raise it and not let it suppress itself … … If you don’t trust the pen, you will have a master at every turn. The word "turn" and "beam" is a clever tactic for calligraphers. Today’s people are only masters of the pen, and they have never carried a pen. " Liu Xizai’s "An Outline of Art and Books" "The calligrapher is in agreement with the word" press ",but there is no separation. Therefore, it is necessary to lift the pen when it is heavy, and press it when it is light, so as to avoid falling and drifting. " These classic book theories of the ancients,How important it will be to today’s calligraphy art creation! We can see that in the exhibition, some cursive works are full of papers and clouds, full of romantic ideas, and the brushwork is mixed. Even Lian Bi didn’t mention it, so they just dragged their feet. In addition, the "twisting" in the calligraphy style is different from the pen tip. The writing style of small characters is used to write large characters casually, and the linearity of small characters is used to replace the linearity of large characters. This phenomenon is more prominent in many works. It should be said that the art of calligraphy needs form and pays attention to momentum, but it is also based on linear essence.

  Second, the ink is single. As the ancient saying goes, "Calligraphy is only difficult to reach with charm", and its key lies in the richness and variability of pen and ink. At present, there are many people who neglect to use ink in calligraphy, especially in the creation of seal script, and the ink is generally too solid, and even the ink method has not changed throughout. "Where there is power in the dark, there is not enough time in the white" is the critical remark made by Mr. Huang Binhong when he first met Lin Sanzhi at the age of 32. The method of using ink is thick, light, moist, thirsty and white. Its main point is that "with dryness, it will be moist, and it will be dry" (Sun Guoting’s Book Spectrum). With dryness, it will be moist, and with concentration, it will show its strength. In the brushwork, it will show ink colors and ink tones and enhance the artistic expression of calligraphy. I am eager to live, but I am eager to be gorgeous. I am eager to take risks, and I know how to keep black. At present, many calligraphers’ ideas have not broken through the barriers of epigraphy in the Qing Dynasty, and they have inherited the habit of using ink in the Qing Dynasty, and they are not good at and dare not use thirsty ink. "Dry front, namely thirsty pen. The calligrapher’s double pipe has the word "dry pen", which is totally different. If you are thirsty, you will not be moist, and if you are dry, you will die. " (Liang Tongshu’s "On the Book of Polo Temple") The way to thirst for ink is to use water. "The cleverness of operation lies in one heart", the thirsty pen uses less ink, the astringent pen is retrograde, and it is vigorous and vigorous, writing out the white silk in the stippling. In the application of thirsty ink, it is often inseparable from astringent pen. The pen is awkward, the mistake is difficult, and there is something left in the line. Cai Yong’s "Nine Potential" said, "The astringent potential lies in the tight method of fighting.The ancients said, "If you support a water boat, you will try your best to stay where you are.". Mr. Lin Sanzhi put it well in Talking about Art — — "Huai Su can seek a pen without ink, and write embellish in dry pen, and the bones and muscles are among them." "The monument depends on the blank space" and "seek cleanliness in chaos, and distinguish between black and white". He also said: "The most difficult thing to change from rigidity to softness in the Book Score is to write insect-eaten lines, and the strokes are like insects." Hiding the show in the sky is really pale. Our era today is neither in the Qing Dynasty nor in the Tang Dynasty. I thought today was an era of freehand brushwork and fiction. Zhuangzi’s "emptiness", "quietness" and "clearness" and Laozi’s "striving for emptiness, keeping quietness and fidelity" also require us to realize today that a good work must emphasize emptiness, not reality.

  Third, the gas cell drops. Calligraphy is most bookish. The ancients often warned future generations with the words "calligraphy and painting should be viewed as rhyme" and "the calligrapher’s pen is precious". "Vivid charm" is the first of Sheikh’s "six laws". Guo Ruoxu commented in the Northern Song Dynasty that "the six laws are refined, and it is not easy to last forever". Qi and rhyme have always been the philosophical speculation of China’s calligraphy art and the main theme of his calligraphy creation. At present, the problem is to oppose charm and form, pay attention to stippling skills and ignore breath rhyme. Or the form is exaggerated too much, or the artistic realm is degraded by pursuing the superficial interest of pen and ink too much. We can see that many works in various exhibitions emphasize publicity, lose purity, blindly pursue individual style and ignore the artistic character of the works. As a result, the book is familiar and the weather is weak. Zhao Huanguang commented in "Cold Mountain Broom Talk" that "the article is based on the system and the sound is the tone; The style of writing is the case, and the front is the tone. If it is not ancient, it will be vulgar, and if it is not rhymed, it will be wild. " This just proves that all literature and art take Qi as the most important. "The ancient quality of this article also, the base quality and your article. Writing is easy to change, which is in line with deep feelings. Those who are qualitative are like classics, and those who are literate are like weft. If Zhong and Zhang are branches and two kings are Chinese leaves, beauty is beautiful … …” (Zhang Huaiguan’s "Six-body Calligraphy Theory") Pen and ink skills are rooted in subjective feelings. Pen and ink is the mind of writing people, although it comes from the hand, it is rooted in the heart.The ancients commented "… … I am full of meanness, and I am at ease. I feel sorry for my feelings. How can I rush to the God of Mu? " Therefore, only when the heart is mellow can the pen be harmonious, and only when the mind is aware can the pen be hot.

  Fourth, the innovation is superficial. "Change" is the basic law of China’s calligraphy development. Today, the survival significance of calligraphy has changed from practical value to artistic function. The original "daily writing" of calligraphy has become "artistic appreciation". Therefore, today’s calligraphy should be based on artistry, not only linear schema, but also the appeal of humanistic spirit. We advocate "natural writing", which means to express a high degree of artistry in accordance with artistic laws and theories, aesthetic elements and laws. Taking Mr. Lin Sanzhi as an example, he stated in "Self-Narration" that his cursive script "takes two kings as the mantle, Huai Su as the ancestor, Wang Juesi as the friend, Zhu Xizhe and Dong Xiangguang as the guests". We can see that Lin Lao’s creation entered the realm of transformation in his later years. Appreciating his cursive works when he was 90 years old, he showed a scene of turning long into short, making a living from maturity, turning a circle into a square, turning a connection into a break, turning complexity into simplicity, and turning reality into emptiness. It can be seen that it is not easy to change the times of calligraphy. It is not a single form change, but a transformation of the essence and the elevation of the spirit. At present, some works in the exhibition show off their skills one-sidedly, learn from the ancient and superficial, and take a superficial approach. "Innovation" is only a superficial visual effect. From writing to painting, we only seek the prominence of personality style, the publicity of modern consciousness, the exaggeration of form and the neglect of essence; Or on the basis of an ancient calligrapher’s style, enlarge the fine brushwork into a large-character paradigm and change the form.As a result, the lines are stiff and wavy, the ink is dignified and there is no real or false care, and the charm of the works is insufficient, which obviously lacks vitality and vitality. I think that the artistic innovation of an era must organically integrate the traditional characteristics, the characteristics of the times and the characteristics of individuality, and rationally verify the aesthetic characteristics of calligraphy art with China’s traditional philosophy, so as to complete the construction of personal artistic style.

  To sum up, the current calligraphy art creation must deal with the triple relationship, namely: the persistence of tradition and the promotion of modernity; Strengthening of skill and poetic expression; The variety of forms and the attention to the essence. The social aesthetics of "the person with strong spirit comes first, and the person with beautiful function comes second" will be strengthened in the life aesthetics in the new period. This is the cultural spirit of "style and feelings are the first, technique is the second", which will be further paid attention to.

  Burst and loss — — Thoughts on the current calligraphy ecology

  In the past 40 years of reform and opening up, China’s calligraphy has experienced a period of exploration and development from traditional study art to public display space; It has experienced a stable and deepening period from the pursuit of artistic visual form to the modern transformation of classic techniques; It also went through the period of cultural thinking when artistic creation thought pursued to the integration of form and content. This course just proves that calligraphy art, like other national arts, is a part of the aesthetics of popular cultural life. With the advancement of reform and opening up, the art of calligraphy is constantly evolving and improving with the evolution of social ecology and the demands of people’s spiritual world.

  Forty years of "calligraphy craze" has contributed to the mass calligraphy movement that has never been seen before in the history of China, reflecting the mass psychology and aesthetic pursuit carried by contemporary culture since the reform and opening up, and expressing the "road map" that the mainstream culture of contemporary calligraphy will inevitably advance. This has painted an extremely splendid page for the contemporary culture of China! However, it goes without saying that in the period of social transformation with rapid economic development and great changes in people’s life forms, our nation did not construct the cultural ideal of the times in advance or at the same time, resulting in the alienation of social value judgment and behavior orientation into the standard of "time is money", while the ultimate direction of cultural value and cultural creation fell to the price index.

  It should be noted that the 40-year contemporary "calligraphy craze" has undoubtedly brought about the prosperity of mass culture and the inheritance of national lifestyle, but also brought about the diversity of values and the search for leisure interests. It is manifested in the shift of some national cultural positions of calligraphy, the subversion of traditional artistic value system and the lack of aesthetic judgment standards.

  Over the years, there are also various unsatisfactory places in contemporary book circles: impetuous mentality, flashy art, grandiose form, superficial comments and superficial communication. The artistic fashion is clamoring, the creative spirit is mediocre, the classic calligraphy is alienated, and the core values are stolen … … In the pervasion of the utilitarian consumer market, which is characterized by diverse social patterns but so homogeneous, the poverty of philosophy, the lack of culture, the pallor of thoughts and the danger of the traditional lifeline being connected and broken are approaching us at all times … … All kinds of phenomena embodied in artistic creation, such as the supremacy of form, the phenomenon of "ugly books", the expansion of customs and the aphasia of criticism, give the majority of calligraphers a wake-up call and reflection!

  Then, the fundamental reason why calligraphy spreads these phenomena is the imbalance of social and cultural ecology.

  Since the reform and opening up, contemporary calligraphy has entered an unprecedented artistic and historical transition period from inheritance to innovation, and also faced a secular generalization period of social and cultural ecological crisis and loss of humanistic spirit under the vigorous development of market economy. When we look back at the colorful history of contemporary calligraphy today, we can’t help sighing for the promotion of the two levels, with mixed feelings. The collision of various artistic trends of thought and the dispute of schools have made calligraphers of all walks of life step into the wrestling field of artistic innovation and change with great energy, and explore and analyze the track of the evolution and development of wave after wave of calligraphy style … … Such a noisy book world is rich and varied, vivid and vulgar. East and west, conservative and innovative, all kinds of ideas meet and collide with each other. In the vanity fair of social and economic transformation, impetuousness and shallowness, eagerness and urgency often make people feel confused and helpless in the interweaving of multicultural ideas! People can’t help questioning again and again: Have we lost our introspection and awe about tradition, and lost our responsibility and prospect about the times?

  It is true that from the historical point of view, the forty-year "calligraphy craze" has provided such rich dramatic changes and intriguing cultural thinking for contemporary social art. Isn’t this the joy and loss anxiety of a win-win situation with social development in the "natural growth period" of today’s book world?

  "Lost anxiety" is unavoidable! On September 30th, 2009, China’s calligraphy China seal cutting was successfully applied for, and the national calligraphy craze rose again, which is undoubtedly a good thing. "National Calligraphy" has brought great impetus and prosperity to the study, communication, popularization and dissemination of traditional calligraphy art, won a broad social space for calligraphy as the inheritance of the Chinese people’s lifestyle for thousands of years, and demonstrated the spiritual appeal of mass life aesthetics for the return of traditional culture.

  However, we can’t help but seriously reflect on the essence and trend of this "socialization" from the many works of "national calligraphy" exhibition, dissemination and even transaction — — The first is the generalization of artistic ontology. It shows contempt for classics, giving up the basics, vulgarizing and inheriting, crude imitation, deviating from the law of artistic creation, and lacking the spirit of great country craftsmen. Calligraphy exhibition only seeks to publicize the prosperous landscape in the noisy downtown. The manufacturability replaces the purity of traditional natural writing. The second is the generalization of creative mentality. People are no longer calm and indifferent, but they are used to competing to express themselves in the heat wave of calligraphy display, auctioning "achievements", packaging and dressing up, and publicizing their individuality. Impetuousness and urgency, superficial fame and small profits … … In the traditional sense, the aesthetic of elegance and quietness has been eliminated by socialization. The third is the generalization of cultural values. Art speaks by height. We need width, but we need depth and height more. The "prosperity" of virtual fire’s national calligraphy can only bring us profound lessons! History does not allow to confuse calligraphy with non-calligraphy in the generalization of social art.

  When we look back many years ago, when the situation of "socialization" spread rapidly and competed for beauty, we can see that the readability, amiability, preciousness and appreciation of traditional calligraphy art have gradually moved towards the vulgar, charming, strange and hateful behavior process of performing arts, and calligraphy has gradually moved from the self-cultivation of national culture to the dilemma of social entertainment & HELIP; …

  Therefore, we should stick to the aesthetic bottom line of China’s calligraphy, the reverence and piety of national culture, and the character and integrity of intellectuals in the new era, which requires us to look up to historical classics and safeguard the nobility and dignity of calligraphy culture. We should seek a reasonable fulcrum for the integration of tradition, times and individuality, purify and enhance the "sociality" and aesthetic height of national calligraphy, and carry forward China’s humanistic character of combining beauty and use with knowing and doing.

  Today, when we rationally analyze the social ecology of contemporary calligraphy, we first need to return calligraphy as a national culture to the identification of social value system. There must be a threshold for understanding and expounding the artistic language of calligraphy, and non-calligraphy language cannot be tolerated. Without tradition, just as a nation loses its orthodoxy, its nationality and purity disappear; Without self-discipline, calligraphy language will have no rules of its own, and the art of calligraphy will inevitably be artificially distorted. Therefore, the relationship between calligraphy language and creators is temperature, strength and depth. Only by sticking to the bottom line can we win the height of social and cultural popularization in the times.

  Tolerance and choice — — The aesthetic way of artistic creation in the times

  In the new era, we advocate pluralism and tolerance. So, what is pluralism? Pluralism is not only the free expression of different views, but also the consensus among dissidents, the consensus on social core values, and the unanimous recognition of the rules of the game. Without the recognition of values and rules, pluralism will lead to the chaos and disintegration of the art world.

  The emergence of pan-aestheticization has expanded the diversity of aesthetic forms. The beauty, sublimity and harmony of traditional classical aesthetics have been broken by the "contemporary art" introduced by the west. It dispels the standard of Chinese traditional aesthetics and subverts the cultural standpoint of traditional aesthetics. The works made by reproduction, technology, decoration and craft, with mass media as the main means, are filling the current cultural space and art market and supporting the increasingly secularized popular aesthetics.

  The change of contemporary artistic concept also directly affects the purity and spirituality of traditional calligraphy art. From "contemplation" to "noise", from "aesthetics" to "appreciation of ugliness", from elegance to vulgarity, from simplicity to vulgarity … … This is the shadow of western postmodernism’s attitude towards traditional culture with historical nihilism, which has caused the growth of liberalism in the book world.

  Postmodernism, as an irrational thinking, forces art to extend in the direction of alienating cultural values such as "canceling the subject without aesthetics", which dispels the original aesthetics and sublimity of artistic creation, confuses the differences between eastern and western cultures and blurs the public’s judgment standards on artistic aesthetics. In order to show the form, we deliberately ignore the quality, fade the quality, create novelty, attract the attention of the public with unconventional "arguments" and unconventional behaviors, and form a "landscape". Whether it is painting or even calligraphy, grotesque and disorder are the selling points, ugliness is the appeal, and mainstream values are the criterion, which can not but arouse high vigilance and reflection in the painting and calligraphy circles!

  It is true that we should have a clear and clear appraisal of "ugly books". The "ugly book" we refer to here is a bad phenomenon that breaks away from the noumenon law of calligraphy art creation and the structural norms of Chinese characters, ignores the basic rules of calligraphy art such as brushwork, takes the pen as the body, gathers ink to form, is vulgar and vulgar, and is crazy about "creating new things". The "ugly book" referred to here should be distinguished from the "making risks" and "committing risks" in the artistic creation itself.

  Generally speaking, artistic creation must be pursued from justice to danger, and then restored to justice. Liu Xizai’s "A Brief Introduction to Art" points out: "Learners begin by asking for work without work, and then ask for work without work. Those who don’t work are extremely hardworking." He also pointed out: "Common books are not for beauty, so they are ugly." It should be said that there are certain rules in the form composition and internal quality standard of the high realm of "work seeking not work" in art, and its visual space has a certain degree. "Not working" is not "ugly", but "creating risks".

  There is no doubt that various cultural phenomena are inevitable in the interweaving of diverse and scattered social and cultural trends of thought, and there is no need to be puzzled or surprised, not to mention spreading hype or even infinitely magnifying it into "news events" through mass networks. We need to firmly allow some (or even several) calligraphers to make independent and innovative "artistic experiments" with an inclusive attitude, and the book world needs understanding and dialogue. These (few) calligraphers already have profound experience in traditional pen and ink skills and artistic creation. They have found a new way to prove new ideas and explore the "art of mind". Different people have different opinions, and the wise have different opinions, so they can be tested by practice.

  Obviously, in the current social and cultural transformation in the context of globalization, how to maintain and reshape the identity of China’s calligraphy culture? This requires a choice based on tolerance. The temporality of art criticism has been deposited into three major anxieties, namely, concept anxiety, identity anxiety and reality anxiety. How to make the real "problem consciousness" show clear criticism? How to make theory reveal and guide contemporary artistic creation practice more directly and effectively? How to strengthen the function of literature and art to "educate and change customs" and correct the present situation of entertainment and marginalization of elite culture under the market economy? These are all urgent problems to be solved.

  Today, 40 years after the reform and opening up, it is worthwhile for the calligraphy circle to further understand the cultural connotation of modernization, the traditional cultural complex of China in the process of modernization and the value orientation of China’s cultural development today. Five thousand years of Chinese culture tells us that the "core value" of culture is one of the most important reasons for the continuity of Chinese civilization. This core value is constantly changing, enriching and developing, and forms the core value of the culture of the times in the relative period. Forty years of reform and opening up, its core is to guide the society to establish a leading value, that is, to promote modern humanistic spirit. This requires the calligraphy circle to adhere to the global vision and localization practice. The construction of the aesthetic evaluation system of contemporary calligraphy creation is also the aesthetic basis of the classic works of the birth era. Facing the challenge of consumer culture, we should strive to enhance people’s aesthetic taste and promote the transformation of social aesthetics to elegance. We should consciously lead an aesthetic value judgment scale, summon the return of literary responsibility and lead the promotion of national spirit.

  Cultural consciousness is the requirement of today’s times, which is a kind of aesthetic consciousness and mentality of cultural subject reflected in cultural reflection, cultural creation and cultural practice. As a calligraphy circle, the fundamental purpose of cultural consciousness is to strengthen the independent ability of cultural aesthetics and obtain an independent position to adapt to the cultural choice of the new era. We are in favor of such cultural consciousness — — Under the impact of the wave of globalization, it will never stick to the old ways and cling to the shortcomings, but keep pace with the times, actively fight, select the best and eliminate the bad, and advocate that all countries and nations in the world have symbiotic equal opportunities for culture and art and the tolerance of "beauty of beauty, beauty of beauty, harmony of beauty and harmony of the world". Calligraphy artists in this era especially need ideological nourishment and aesthetic purification. The times need calligraphy artists not to be eager for quick success and instant benefit, but to think about the deep-seated issues of contemporary culture and social aesthetics and the humanistic spirit of the times. Its essence is firstly the humanistic rationality in the contemporary aesthetic orientation and orientation of calligraphy art. As an important duty of aesthetic culture, calligraphy art is not to satisfy people’s recreational function of venting their senses, but to rise to the realm of free life, purify people’s souls and cultivate good daily quality. Therefore, today, every artist in the Republic of China should seriously reflect on his responsibility to society and mainstream culture. This is to rebuild the artistic evaluation and value system with national character and style of the times, and to create works of art with China style and China spirit.This is our strategic choice in the aesthetic way of artistic creation in the era of economic globalization and cultural diversification, which is also the cultural consciousness of contemporary calligraphy art!

  What is the most lacking in the context of contemporary China calligraphy culture? Is to guide the society to establish a dominant value. We must clearly see the aesthetic transformation of contemporary calligraphy art, deepen our understanding of traditional techniques and classics, and expand the composition of artistic forms. This is the innovation that is good at organically integrating the characteristics of tradition, the characteristics of the times and the characteristics of individuality, that is, "bringing forth the old and bringing forth the new".

  We are facing the "new era" of Internet media with such a huge audience and the commercial circle of citizen consumption culture with leisure and ridicule as the basic mode. The reality makes us awake: the most fundamental significance of art lies in the pursuit of non-utilitarian transcendental value. At present, the primary premise of our pursuit of classics is not to compromise the consumption culture of the market and not to succumb to the unequal value system manifested by money!

  Philosophical thinking and activation — — Thoughts on carrying forward the spirit of Chinese aesthetic education

  Every nation in the world has its own writing and culture, which shows the description of its national personality. Chinese characters are the representatives of Chinese national culture, the high materialization of China’s traditional philosophy, and the basic spirit of Chinese culture is condensed at the simplest level. Mr. Lin Yutang said: "In calligraphy, perhaps only in calligraphy can we see the perfection of Chinese’s artistic soul." We say that the artistic image created by Chinese calligraphy is not only the beauty of Wang Xizhi’s visit to Lanting, but also the pain of Yan Zhenqing’s desperate service to the country; Is it the confusion of Su Dongpo’s cold food in Huangzhou, or the combination of Sun Guoting’s books and essays … … It is an aesthetic state of human life and a life image of human philosophy. Calligraphy embodies the humanistic spirit of human self-care and pursues the ultimate realm of oriental aesthetic ideals. In the pursuit of human perfection and respect for people’s own value, calligraphy aesthetic education has led people to find a way.

  The construction of the core value system of contemporary calligraphy must be based on the ontological law of calligraphy culture and the scientific understanding of social development, and leading the aesthetic direction of contemporary calligraphy fundamentally requires philosophical thinking.

  For a long time, human beings have never stopped exploring the essence of beauty to awaken people’s most straightforward memories of world things. As a unique cultural memory of national spirit — — Calligraphy, what do we stick to today? Create what? This is the first question that calligraphers should answer. Regression is not a copy, and the beauty of tradition cannot invariably replace the pulse of today’s times! Artists who cannot enter "creative transformation and innovative development" will eventually become outcasts of the times. We say that philosophy is the "third wisdom" among science, art and philosophy. At present, the "symptomatic treatment" in the book circle needs "philosophical classics", and it needs China’s traditional philosophy to think about the times of contemporary philosophy, which gives birth to "wisdom scheme". This "wisdom" is a theorem and the "third wisdom" to reshape the oriental beauty, which indicates the strategic orientation of the aesthetic spirit of contemporary calligraphy.

  After the evolution of Chinese characters’ calligraphy style, the aesthetics has also entered a period of cultural consciousness. Jin Shangyun, Tang Shangyi, Song Shangyi and Ming and Qing Dynasties are the aesthetic demands and artistic expansion in different historical stages, which are always developed around the core concept of the Chinese nation "the golden mean" in China’s calligraphy. The basic spirit of China’s calligraphy is as stated in the Book of Rites: "A gentleman respects virtue and asks for knowledge, which is broad and subtle, extremely clear and moderate". In view of this, the "golden mean", "moderate" and "extremely bright" have become the core concepts of China’s freehand brushwork spirit. Laozi’s "Tao is natural", Zhuangzi’s "only Tao gathers emptiness", Laozi’s "Xuan Jian" and Zhuangzi’s "Xin Zhai" and "Sit Forgetting" have become the "bulk" of China’s art for thousands of years. This "big book and large quantity" is the guide to pursue the aesthetic realm of calligraphy today. Taking the cursive script as an example, the tradition of taking calligraphy from the works of Wei and Jin dynasties, represented by the "two kings", constantly recombines its genes with the great culture of each period, forming an inexhaustible motive force for the continuous development of calligraphy, and its essence always presents constancy.Whether the style of calligraphy is simple, vigorous, cold, strange and vertical, or simple, elegant, harmonious and indifferent, it makes people understand that calligraphy must be rooted in tradition, and the classic "learning from ancient times" training process of calligraphy inscriptions is actually the tempering process of "people" as a member of society.

  As the aesthetic consciousness of contemporary calligraphy art, perhaps we can put forward such a coordinate system — — Its vertical axis is to look at the future trend of China calligraphy from the combination of tradition and innovation, which is a time axis; Its horizontal axis is to find the aesthetic orientation of calligraphy art in the current globalization context and determine the significance of its existence in the times. This is a spatial axis. This is a cultural reflection on the artistic function of calligraphy, and an accurate grasp and inevitable choice of the law and characteristics of artistic development. It can be seen that the development of contemporary calligraphy will depend on the construction of aesthetic scientific evaluation system of calligraphy creation. The "science" here is not the "science" of natural science, but the "timeliness and appropriateness" in the philosophical sense, that is, the "golden mean" concept. The construction of this artistic standard and evaluation system must be rooted in the fertile soil of Chinese aesthetic spirit.

  The Chinese aesthetic spirit is rooted in the life charm of national philosophy and the poetic tradition of national culture, and has established a Chinese aesthetic system with humanistic care as the core, great beauty as the field of vision, beautiful scenery and high interest as the purpose, focusing on the aesthetic spirit of blending truth, goodness and beauty.

  The present is an era that needs philosophy, needs ideas, and will certainly produce ideas. There has long been a one-way thinking of binary opposition in China’s literary and art circles. In the past, literature and art were subordinate to politics and aesthetic thinking was replaced by political thinking; Now, under the condition of market economy, literature and art are subordinate to economy, and aesthetic thinking is replaced by profit thinking. This one-way thinking of aesthetics is morbid, and it is also manifested in the tendency to go one-sided and extreme in dealing with the cultural relationship between China and the West. As President Xi pointed out, some people respect foreign things, follow foreign things only and take foreign things as beauty, and are keen on de-China, de-ideology, de-value, de-historization and de-mainstreaming, and that set of "has absolutely no future". Similarly, it is useless to hold on to the historical heritage and dare not look far to absorb the excellent elements of world civilization.

  Carrying forward the Chinese aesthetic spirit is a philosophical proposition, which is the foundation of the development direction of contemporary China art. Professor Zhang Shiying from the Department of Philosophy of Peking University put forward the original aesthetic theories of the times, such as "beauty points to the lofty" and "the sanctity of aesthetic feeling", which played a leading role in rectifying the kitsch and utilitarianism of literary and artistic creation in the tide of market economy. From traditional philosophy to contemporary comparative study of Chinese and Western cultures, Mr. Zhang put forward the concept of "the unity of things and everything" to "the connection of all things", which embodies the creative process from culture to life wisdom, connects Chinese and Western cultures, pays attention to reality and adapts to changes. It embodies that the task of aesthetics is to cultivate independent personality and transcendental spirit, and it is the study of "realm".

  To carry forward the Chinese aesthetic spirit, we must grasp the following aspects from the perspective of contemporary philosophy: First, "harmony between man and nature" rather than "separation of subject and object", which is the basic spirit of China’s philosophy. The second is to treat Chinese and western art aesthetics with the thinking of the times of "all things are connected", and to clarify the significance of artistic imagination and emotional experience in aesthetic activities. "The highest task of philosophy is not to know the sameness, but to grasp the similarity." Aesthetics cannot be attached to science and alienated into technology. We must integrate the similarities and differences between Chinese and western cultures, and make sense of them, so as to devote ourselves to the cultural creation of the times. Contemporary aesthetics in China, which is in social transformation, should pay more attention to artistic aesthetic practice and pay attention to metaphysical philosophical ontology. Third, we must deepen our understanding of China’s ancient theory of "hidden show" (image theory) and the aesthetic tradition of implication. Pursue poetry and raise the realm of humanistic spirit. Beauty, in addition to paying attention to perceptual image and form, must also have a deeper connotation, which lies in the value of showing the highest meaning of life. This is the "sacredness" of Heidegger’s "clear realm". Therefore, "the sanctity of beauty" means that the beauty of lofty realm is the support of spiritual beauty, not the beauty of simple things and the beauty of entertaining people’s eyes and ears.

  Carrying forward the guiding significance of Chinese aesthetic spirit in artistic practice: First, advocating both form and spirit, not just the supremacy of form. The cornerstone of Chinese aesthetic spirit is the connection between beauty and truth and goodness, and its core is the view of beauty with truth and goodness. Its ideal is the view of beauty with aloofness and lofty ideals, which advocates the aesthetic dimension with both content and form, and emphasizes the emotion, thought, character and mind of works. The second is to attach importance to the blending of reason and reason, and advocate implication and significance. The true beauty of art is the expression of true feelings and the prominence of personality. The freehand brushwork spirit of Chinese art is often not realistic, but a combination of reality and reality, with a lofty realm. The third is to highlight the beauty of life and carry forward the poetic character. The Chinese aesthetic spirit inherits the source of China’s philosophy, takes life as beauty, regards all things in the world as living beings, and advocates artistic life charm and poetic transcendence. It can be seen that Chinese aesthetic thoughts, theories and spirits have distinct national thinking and national theoretical signs. Chinese aesthetic spirit focuses on freehand brushwork. Beauty lies in the image, which breeds a series of aesthetic elements with national academic characteristics, including emotion, interest, environment, qi, rhyme, taste and taste.

  In a letter to a professor at the Central Academy of Fine Arts, General Secretary of the Supreme Leader proposed to carry forward the spirit of Chinese aesthetic education. This is the root of the development direction of contemporary China art. From aesthetics to aesthetic education, this is a process from the ontological characteristics of things to social communication and development. The ultimate goal of aesthetic education is to make the society and the public enter a lofty spiritual realm, a realm where the public can realize their own meaning and value of life, and a common realm of unremitting struggle for the great rejuvenation of the Chinese nation. This is the social responsibility shouldered by the vast number of literary and artistic workers in New China. The development of aesthetic education in an era is inseparable from the height of beauty spread by literary and artistic works created in this era. Therefore, to carry forward the spirit of Chinese aesthetic education today, we must follow the law of aesthetic education, be influenced by subtle beauty, and experience the fresh aesthetic activities of mass life in the new era, so that the whole people can improve their aesthetic quality, cultivate noble sentiments, shape a beautiful soul, stimulate innovative vitality and realize people’s all-round development.

  Calligraphy art is historical, humanistic and contemporary. Everyone who loves China culture should, as Laozi said, "know what is normal and restore life" and "in the final analysis, be quiet" when facing the ancient writing art, taste of china culture and artistic creation immersed in aesthetic experience, that is, to return to the original state of life, to the normal state, to explore the ontological law of calligraphy art in the historical evolution with a normal heart and a pure thirst for knowledge, and to trace the spiritual essence, humanistic concept and historical contribution of calligraphy art from the source of China culture. We should have a modern humanistic feeling of being grateful for the times, perceiving people’s livelihood, fearing tradition and living faithfully. You know, today’s cultural creation is tomorrow’s historical legacy. In order to achieve this, we must keep the right and change, and pursue the aesthetic character and cultural characteristics of the oriental beauty of China’s calligraphy, which is the ultimate way of calligraphy aesthetic education!

  Chinese traditional art has always advocated "change", which is what we call "innovation" today. "At the time of the meeting, people and books are old" in Book Score shows the importance of keeping the right and bringing forth the new. Change is to bring forth the new according to the law. This "new" is different from the style or genre of books. The "new" is a newborn born from the "ancient" mother, just like the blood relationship between mother and child has always been maintained. Keeping the right and changing is to follow the right path, the right pattern and the right pulse according to the artistic law. It is to restore calligraphy art to culture, seek truth from classics, lead in the direction, accumulate in the contemporary era, express the spiritual outlook and style of the contemporary people with pen and ink, and truly show the spiritual activities of the creators as a "meaningful form".

  Yes, when we are moved by the nearly perfect creative skills of the classics of past dynasties, you will naturally try to explore its formal origin and cultural genes, and gradually touch the background and personality spirit of the calligrapher. Therefore, the change must go beyond the purely technical level and go straight to the artistic spirit level. At this time, the creator will get the creative spirit of incomparable freedom, thus making the work have a deep appeal of aesthetic meaning. Therefore, to keep the integrity and change, it must take the Chinese humanistic concept as the fundamental fulcrum, and it has profound cultural connotation from the technical system to the internal spirit. It is the guide to create collective personality values and modern lifestyles in the new era.

  Socrates, the ancient Greek philosopher, said that "life without thinking is meaningless". Similarly, the so-called "formal innovation" and "artistic experience" that have not been tested by real time thinking and practice must be pale! Because "all human dignity lies in thought", the power of thought comes from that she is the cell of human belief. In the current growth environment of calligraphy art development, we must not ignore the phenomenon that "spiritual confusion" leads to "distortion of authenticity". Today, we inherit the spirit of Chinese aesthetic education, which is to continue the cultural lifeline of calligraphy itself, rather than to decorate the surface social life. Mr. Tsung i Jao’s philosophy of "never grinding one’s mind for ever, flowing freely in one’s heart" is precisely to clarify the philosophy of adapting to the situation and gaining the source of one’s heart. The creative spirit of contemporary calligraphy should not only "steal three points of pear flowers" from traditional classics, but more importantly "borrow a wisp of plum blossom soul". The spirit of China’s contemporary calligraphy aesthetic education is, on the one hand, the spirit of freehand brushwork contained in Chinese traditional philosophy, and on the other hand, it is a moving process of change. Its epochal nature can not only be confined to classical aesthetics, but also can not be derived from western modern aesthetic concepts. It is not a single pursuit of skills and the gradual change of formal beauty, but more from the aesthetic ideal, moral height and cultural value.Its spiritual core is a high degree of integration of advocating truth, goodness and beauty, which is a high degree of "people’s nature" in aesthetics. It should have a sense of national history, rich in national spirituality, national temperament and national language characteristics. It is the essence and soul of the collective aesthetic consciousness of the Chinese nation! A real artist’s aesthetic spirit lies in "integrating the past with me", and its artistic classicality must be the cultural creation of the times. Similarly, to carry forward the spirit of Chinese aesthetic education in the new era is to give full play to the unique advantages of art education, to enhance aesthetic quality in a strong cultural atmosphere, to innovate the vitality of techniques, and to realize the real and all-round development of students’ "sound personality" in the vivid practical experience of study and life.

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  Some thoughts:

  One reflection: Today, with the economic and social transformation, the generalization of social aesthetics of "national calligraphy" calls for the simultaneous construction of aesthetic ideals in China’s calligraphy era. How do we carry out "self-salvation" in our own cultural life and aesthetic pursuit?

  Thinking 2: Restore art to culture and seek truth from classics. Contemporary calligraphy needs the construction of the aesthetic evaluation system of the times and a cultural consciousness based on value inheritance and value innovation.

  Thinking 3: How to revitalize the excellent traditional art in the context of globalization? This requires the persistence of contemporary calligraphy culture and the reshaping of cultural identity.

  Looking around the book world, we need to stick to, develop and create a pure home that belongs to the local area and the times. "There is no definite taste in the big chapter, and there is no definite song in the general chapter". There are no two identical leaves in the world, and people can’t stand on the same river. Although there are different artistic styles and schools, there is always only one noumenon spirit of contemporary China calligraphy.

  Today, we can’t forget the original intention of starting to engage in calligraphy creation, research and education because of doubt, haste and competition of material status or fame. Looking at the disappearing back of the predecessors, we will really send out such a call from the bottom of our hearts — — What do we contribute to this era?

  (About the author: Gongda Yan, Professor Tsinghua University. Doctoral tutor, national first-class artist, expert enjoying special allowance from the State Council. Member of the 11th and 12th Chinese People’s Political Consultative Conference, Vice Chairman of the 5th and 6th China Calligraphers Association, Member of the National Academy of Painting of China, Vice Chairman of the National Education Calligraphy and Painting Association and President of the Higher Calligraphy Education Branch. )

China, love women, the love game for 30 years.

This article comes from WeChat WeChat official account:Luming Literature Finance (ID: Luminglab), Author: Tan Yini, editor: Feng Cheng, original title: "China love women Love Mobile Games: No explosions after love", head source: "Love and Producer"

The origin of tidal current can always be traced back to an original source point. It may be a minute or a second, and it is this momentary yes or no that determines the direction of the tide.

In 1992, while the ancient online game "Oriental Story" swept across the Asia-Pacific region, a young man named Rao Ruijun entered Daewoo Information and began his day-to-day career as a code farmer.

In the context of Taiwan Province at that time, Rao Ruijun, who was knocking on the code, was dreaming of a distant star. It took him three years to turn his star dream into a line-by-line code-yes, this is the star volunteer series that was later regarded as Bai Yueguang by countless simulation game lovers.

In the 1990s, although there were many domestic classics such as Xuanyuan Sword, Legend of the Sword and the Chivalrous Man and Monopoly in Daewoo Information, the well-made Star Volunteer 1 still occupied a place, and its sales volume and reputation were superior to those of the same type at the same time.

The year before the release of "Star Volunteer 1", a huge storm was taking place in the Japanese game industry.

At that time, the mainstream view of both the game industry and the player group believed that games were for men, regardless of women’s feelings. Keiko Okawa, then the wife of the president of Japan Glory Co., Ltd., had a bold idea-I want to make a game for women.

This is not an easy task. It took Kawa Keyco ten years to form a women soldiers team "Ruby Party" that can make games, and in 1994, it launched the world’s first love women love game "Angelique".

The gameplay of "Angelique" is not complicated. Players cultivate intimacy by playing dialogues and tasks between the heroine and nine handsome men with different personalities, thus promoting the game plot.

But this game is like a deep-water bomb, which has aroused strong response from female players. Even crossing the ocean over Haiti has influenced the production concept of Star Volunteer 2, pushing the star volunteer series to another peak.

This is also the difference between Star Volunteer 2 and the first generation. The protagonist becomes a female role, and the original business ingredients are abandoned to focus on love and cultivation.

As one of the best love women love games in the game history, Star Volunteer 2 has become the target of many manufacturers to follow suit. However, Daewoo failed to continue its love women love characteristics in the later Star Volunteer 2000, but changed back to the male protagonist and non-leisure play, resulting in a great decline in word of mouth and popularity.

Even if Daewoo made up for it later and returned to the road of female protagonist and love in the sequel, it just happened that the prosperity of female games in Taiwan Province was fading away, and it was difficult to recover its old glory.

On the contrary, after the Millennium, the mainland has just ushered in a breeze of Japanese B-girl culture.

seed

Love women love game(Japanese: ぉとめゲ —ム)Also known as B-girl game, as the name implies, it refers to a simulation game that is specially developed for women and takes love fantasy as the main line. It belongs to one of the love women games and began to flow into Chinese mainland from Japan after the Millennium.

At that time, various B-girl forums appeared constantly on the Internet, such as "Wing Dream Dance Domain", where players could download the Chinese version of Japanese stand-alone B-girl games. Many women were obsessed with it, but there were few love women love games developed by domestic manufacturers.

This is directly related to the scarcity of female players in China. According to the 29th Statistical Report on China’s Internet Development, by the end of December 2011, China’s Internet penetration rate was only nearly one third, and among the 531 million netizens, the proportion of women was 44.1%, 11.8 percentage points lower than that of men.

Coupled with the stand-alone micro-type, the domestic end-game with high configuration and high operation requirements is the mainstay, and major game manufacturers are not optimistic about the female game market. Even if we attach importance to female players, it is only to attract male players, such as the marriage system launched by Fantasy Westward Journey in 2003.

At this time, the domestic efforts to develop love women’s stand-alone love games are mostly small studios that generate electricity for love. These studios are short of funds, personnel and technology, and the quality of the games they produce is also unsightly. It was not until 2012 that Taiwan Province and the Mainland opened two golden flowers of love women’s love game: A Match Made in Heaven and The Queen’s Growth Plan.

Perhaps this is the unevenness of the world. Also as a stand-alone game of love women’s love produced by a small studio, Taiwan Province’s A Match Made in Heaven not only has exquisite characters, full voice lineup and rich plot lines, but also spent nearly two and a half years polishing it attentively, which is simply a representative of top students.

The game background of "A Match Made in Heaven" is set in ancient times. Sima Lisu, the heroine played by the player, fled down the mountain because of a big disaster at her cousin’s wedding, but she accidentally fell into the trap of a suspected black shop. Through the dialogue, she opened a chapter of love with five beautiful men with different personalities.

Looking back to the mainland, at this time, the end tour is king, but the page tour has killed a way out. According to the data of GPC&IDC, the number of web game users in China reached about 271 million in 2012. According to the scale of netizens at that time, nearly half of netizens were playing page games that year.

Of course, this has something to do with the characteristics of instant play and simple operation of the page tour itself, but it is more due to the continuous innovation of the major web game platforms at that time. Among them, Queen’s Growth Plan, a high-quality love women love game produced by 4399, attracted a large number of early female players.

Players play the role of father in the game, set their daughters’ birthdays, zodiac signs and names, arrange trips to cultivate their daughters’ attributes, and reach 64 different endings in career or love after six years. It is worth noting that if you want to achieve a love ending with a specific man, you need to select the correct option to interact with him while meeting the requirements of the attribute point, which is difficult.

After these two games, China’s love women love game seemed to press the fast forward button, which ushered in a period of rapid development.

"orange light" era

The turning point occurred in 2013. This year, love women AVG game platform "Orange Light" was officially launched, and then two epoch-making love women mobile games, Miracle Warming and Love and Producer, were developed, and they were just established in Suzhou.

At the same time, the wave of mobileization under the empowerment of 4G technology has accelerated the expansion of the scale of female players-large screen, high resolution and full touch technology improve the user’s experience of operating mobile terminals, while 4G technology provides faster data transmission services, greatly reducing the entry threshold for games.

According to the report of Game Working Committee and talkingdata, the number of female players increased from less than one million in 2013 to 260 million in 2016, and the compound growth rate was as high as 50% between 2013 and 2016. In contrast, the compound growth rate of male players during this period was only 4.7%.

Orange Light was lucky enough to catch this ride. In the second year after its establishment, it launched the App, which made concerted efforts on the PC side and the mobile side. The number of users and authors kept rising, accumulating over 3,000 contracted authors, and the number of works published by platform authors also exceeded 1.2 million.

It was from 2013 that the love women love game of Orange Light began to emerge. In August, The Marriage Robbery of Crossing was launched. Although there are many defects in this trial of the suspected orange light love women love game, it still attracted many female players at that time.

What really made Orange Everbright a success was the interactive game of love women’s love in the entertainment circle, "The Star Way Shines in the Counter-attack", which was launched the following year. In the game, the player plays the heroine Su Orange in the entertainment circle, while trying to make a career through intrigue, while talking about love with the three male protagonists he met.

As soon as it was launched, this game was very popular. Not only did it have a series of commentary videos of bilibili’s famous UP master Xiaoyao San, but it was also filmed into a TV series of the same name three years later. Tencent video alone exceeded 2 billion broadcasts.

After the counter-attack, love women’s love games on the orange light have mushroomed, among which there are many excellent works. But what really impressed Luming Literature was the wife growth strategy, which was launched in 2016. Compared with the counter-attack, The Wife Growth Raiders adds more business cultivation elements, more like a "game" than an interactive story of love.

The story takes place in ancient times. In the game, the player plays the 13-year-old prostitute, Wen Luo. In order to achieve the goal of marrying a wife, it is necessary to strive to improve the five attributes of female popularity, speech, appearance, morality and reputation.

If there is a man who wants a strategy, he should also interact with him and cultivate intimacy to meet the requirements of the incident. After successful marriage, the game will not end, and the player will continue to play the role of a wife to manage family affairs until he dies of old age.

The most touching thing about this game is that players can not only choose their own love story, but also unlock the friendship story and family story through gifts, encounters, etc. Every character in the game has its own story, which is very wonderful and vivid.

It is with these love women love "interactive games" that Orange Light has made great achievements. According to the data disclosed at the 2017 Annual Meeting of Orange Light, as of December 2016, the registered users of orange light were close to 30 million, and the number of new authors increased by 190,000 compared with the previous year. The annual dividend income of authors was close to 20 million, which was a geometric multiple increase compared with the previous year.

Although the glory of the king and Yin Yang Shi, which were launched in the same year, were not specially designed and developed for female players, the proportion of female players exceeded that of male players. This began to make more R&D companies in China aware of the huge female market, while Orange Light ushered in an unprecedented crisis.

Crazy influx

Rain is coming, and the wind is building.

Before 2017, in addition to Orange Light, there were actually a handful of game manufacturers who were keenly aware of the urgent need behind the love mobile game in love women, China. Although orange light is good, it is not a professional game developer after all, and it is difficult to meet the higher-level needs of players. It is time for them to take the shot.

Agency or self-research? This is a problem.

Bilibili chose the former. After introducing Japanese B mobile games for the first time in 2015, it announced in 2017 that it would introduce A3! Full-fledged troupe. The folding of paper took two and a half years to launch the self-developed B-girl mobile game "Love and Producer" at the end of 2017.

To everyone’s surprise, less than two weeks after its release, this mobile game, which was not optimistic at that time, squeezed the glory of the king into the second place in the App Store free game list and became a frequent visitor in the top 10 free games list in China. And in just one month, it exceeded 7 million downloads, and the accumulated running water exceeded 200 million yuan, which was quite eye-catching.

At this time, the major game manufacturers only realized later: Is the consumption power of female players in China so great?

It may be more intuitive to explain with data. According to Mob Research Institute’s own model, the market size of love games in love women, China increased from 4.85 billion yuan in 2016 to 7.82 billion yuan in 2017, with a growth rate of 61.2%.

From the actual sales revenue, the consumption potential of female players can not be underestimated. After 2017, female users in China’s game market account for nearly half of the total users, but their contribution to the market revenue is less than a quarter of the overall game market revenue.

But what really forces major game manufacturers to make up their minds is the market where other game categories are gradually saturated. Taking MMO game category as an example, according to the data of F. Jost Sullivan, if the MMO is divided by the running water of self-research, the top5 game companies have carved up 58.3% of the market share, among which Netease ranked first, accounting for 33% of the market, far ahead of other companies.

However, the love women Love Mobile Games, which has no restrictions on gameplay and simple operation, is different. Because it wins by content and has obvious segmentation trend, it is difficult to form a competitive pattern of "one product dominates".

In addition, according to Toubao Research Institute, the average development cost of a love women love game is about 60,000 yuan. At present, ARPU(The profit that game companies get from each registered player)It is between 20 and 50 yuan, and has the trend of continuous improvement, with the characteristics of low investment and high return.

This is undoubtedly a tempting big cake for all game manufacturers. As a result, the entire China women’s game market was detonated, followed by wave upon wave of gold diggers.

Among them, Youzu.com and Netease took the lead, and launched love women’s love mobile games "Please the Broker" and "Meet the Cold Water" in 2018 and 2019, respectively, but neither of them caused much splash.

By 2020, according to the Game Teahouse, among the 23 love women games that will be launched soon or ready to be launched, 19 are love women love games, which shows that the popularity of love women love mobile game market is strong, but the works produced by both large manufacturers and small and medium-sized manufacturers have failed to surpass the previous work "Love and Producer".

According to seven wheat data, "Love and Producer" has always maintained a stable leading position in the best-selling list of App Store, while the other three love women love mobile games produced by big manufacturers fluctuated greatly and even declined.

Then, why is it difficult for China’s mobile game market to see such explosions as "Love and Producer"?

The explosion of dystocia

The reason is nothing more than two levels: developers and players.

For R&D companies, it is easy to get started with love women’s love mobile games, but it is difficult to produce high-quality products. Asi, who worked as a copywriter for nearly a year in a love game launched by a waist manufacturer last year, even said that the budget is limited, the innovation is limited, and the experience of R&D personnel is limited. How can we do a good job in love women’s love mobile game?

Yes,Nowadays, China’s love women love mobile game market seems to be full of flowers, but it has never been really valued by game manufacturers. Large manufacturers have no special projects to expand resources, while small and medium-sized manufacturers are unable to do so.

In addition, considering the problem of realization, it is difficult for R&D personnel to resist the pressure of users’ cognitive costs and break through the original model to make drastic innovations in the game.

In addition, love women’s love mobile game is mainly a light game, and the homogenization of gameplay is obvious, which will gradually evolve intoA three-piece assembly line with exquisite and handsome image, strong business ability, excellent voice and sweet pet plot.

As Mr. Qi Baishi said: "Those who learn from me live like I die." Therefore, it is difficult for the newly released love women love mobile game to surpass the previous one, and even it is very difficult to survive. As a result, the game project team where Asi belongs was dissolved due to the difficulty in realizing it. But not only their games, but also the same type of mobile games launched in the same period last year suffered a landslide.

The biggest problem is the lack of talents within the industry. The game industry is an industry with a serious imbalance between men and women. In 2018, the proportion of female employees in the game industry in China was only 27.3%, far lower than the female employment ratio of the whole society of 43.7% in the same period.

However, the thinking of women and men is completely different, especially in making love women’s love mobile games. According to the interview report of Game Grape to a game production team, male and female painters have very different definitions of cute pet image. For example, male painters may only know cats and dogs with big eyes when they are cute pets, while female painters will add some other dynamic dimensions.

More importantly, even women may not be able to make love games that are popular with women. Take AS’s project team as an example. Except for the two main strategies, all the other members are women, and they have failed to grasp the psychology of female players. This is because they have never played love women love games before, and they are all games that male players like.

It can be said that from talents to game makers, there are many problems, but players complain a lot. Aze, who has eleven years’ experience in love women games, said that the love women love games on the market are too similar, and the style of painting, the design of people and the plot are not very good, and the plot is the most important.

But the plot is the core competitiveness to attract female players. Different from male players, female players are more likely to be attracted by the plot in the game and even become dependent.

For example, Hades is considered to be a purely masculine action game in general, but based on the family problems among Greek gods, it designed dialogues with different NPCs and other complicated plot forms, which was unexpectedly loved and supported by many female players.

In addition to the plot, the sense of substitution is also the primary pursuit of female players. As a group with high vision and strong emotional needs, contemporary women have long been under pressure from family and society in love and marriage, but they usually can’t realize their imaginary life in the real world, so games have become the best outlet.

However, most love women love games on the market now set the protagonist’s personality and story in advance, which makes the players feel limited. So, how to break through the old model and let players get more freshness? New technology empowerment may be an answer.

Where is the way out?

In this regard, as the birthplace of love women’s love game, Japan has something to say.

Different from the mainstream game industry in China, which is a mobile game, Japanese console game culture is more popular, and VR and AR technologies have also been applied to love games in love women. For example, at the Tokyo Game Show in 2016, the developer Voltage unveiled a small game system of "sitting in a chair with VR glasses and being knocked by a handsome character’ chair’".

Although some well-known male-oriented game works at that time also contained similar functions, because this is the first love women love game with VR technology, it still caused a great topic and brought it into a brand-new and real "virtual boyfriend" evolution era.

In addition to "chair thump", the popular love women love game "The Imprisoned Palm" launched in the same year has also used VR technology since 17 years. Players can use the touch screen of the mobile phone to simulate the glass when visiting the prison in the "VR Meeting" held in Capcom’s entertainment facilities, thus realizing "meeting the imprisoned characters".

Here VR technology shows a sense of existence, there AR.(expanding reality)Technology has also begun to flow into love women’s game market, such as virtual digital character AR perfromers, who has been playing with fans at concert venues for 16 years, can respond according to their enthusiasm, and can chat with fans coming here.

If the above application of VR and AR technology is only a short experience or supplement. So if VR technology is really applied to love women’s love game, we have to mention the new work VR Boyfriend that Japanese game developer ILLUSION will launch this year against VR Girlfriend.

In this game, players can customize the appearance, hairstyle, muscles, clothes and even voice of their boyfriends, and then have an "adult coffee shop romance" with their own boyfriends from an intuitive first perspective. Although the image of the male protagonist in the released promotional film has been vomited by many players, it is considered that his painting style is too grave and rigid, but this does not prevent them from expecting this game.

Looking back to China, although it sounds very exciting to virtualize love women’s love game, due to the domestic game environment, game manufacturers have more abacus on 3D technology.

For example, the next-generation 3D love mobile game "Love and Deep Space" will be launched soon. From the preview, this game combines action and adventure elements in addition to love elements. In order to improve the sense of substitution, officials also said in Weibo that they are developing the function of squeezing the face of the hostess.

But folding paper is not the first person to eat crabs. As early as November 2019, Netease launched the 3D mobile game "Flowers and Sword". Although "Flowers and Sword" is not a love women love game in a strict sense, female players can pinch their faces for their characters, or upload photos to automatically generate characters, enhance their goodwill through interaction, and constantly unlock the plot.

It is worth mentioning that, although Flowers and Sword has many defects: for example, the 3D modeling of male characters crashed, which was vomited by many players, but it was still popular once it was launched. According to the data of Seven Wheat, the download volume and income in the App Store in that month were among the top ten in the rankings.

In addition to Netease, Tencent also made some moves on the way to 3D. Before Love Between Light and Night was officially launched, the official news broke out in Weibo, and a new 3D stand-alone work derived from IP will be recreated with its old worldview, which will be operated by the Northern Lights Studio, the production team of "A Mobile Tour with a Moon Sword".

Looking back at the history, love women’s love game has gone from being neglected to being sought after by capital in China, and the players have experienced the baptism from low-quality to high-quality works, so it is becoming more and more difficult to explode. Who can seize the opportunity to become the next Love and Producer in the 3D era? Let’s wait and see.

Reference source:

1. Game Collection "The History of China love women Game: We Need a Paper Man Husband"

2. Angelica-Baidu Encyclopedia

3. Bonfire Editorial Department "Lady B Games and Glorious Lady: Kawa Keyco’s Treasure for Video Games"

4.Neoromance, a 20-year course-Fami Interview with Ms. Kawa Keyco

5. Machine core "The Road of the Female Emperor: This is the story of Kawa Keyco, one of the glorious founders"

6.RealCoolGirl "Do you want to raise a Kimura Takuya to fall in love? 》

7. [Masterpiece Collection 01] The world’s first love women game _ ゜゜゜つロCheers ~-bilibili

8. Star Volunteer 2-Life Guide Encyclopedia

9. The interactive reading platform with more than 55 million registered users may become a new IP source | Tencent _ Sina Finance _ Sina.com.

10. Starting MMO market: Netease’s self-research accounted for 33% of the total, and Top 5 company divided nearly 60% of the total.

11. The development history of "love women Game" for more than 20 years-Part.3-GameRes Hot Money Network

12. The thunder is loud and the rain is small. It’s really difficult to play love women games _ Game Gyro.

13. Where is the blind spot in love women’s game market? | Game gyro

14. Female players are changing the game industry.

15. Changes and Prospects of love women Mobile Games (I): Analysis of User Attributes and Prospect of Derivative Market

16. Toubao Research Institute "Overview of China Women’s Game Industry"

17.mob Research Institute "Research Report on Her Games in 2020"

18. TF Securities’s "Internet Media: The trend of fine products will not change, and we will pay attention to the breakthrough in the segmentation field"

19. Summary after the player experienced 11 stand-alone B-girl games: This stand-alone game lost to the mobile game _ China.

20. mantis finance "2020 becomes the first year of the domestic B-girl game", and the gods of the big manufacturers fight? 》

This article comes from WeChat WeChat official account:Luming Literature Finance (ID: Luminglab), Author: Tan Yini, Editor: Feng Cheng

Beijing CDC issued May Day holiday health tips: masks should be worn in these situations or scenes.

  Cctv newsAccording to WeChat WeChat official account of Beijing Center for Disease Control and Prevention, on May 1 this year, we will have a five-day holiday! This also means that we will face high travel! Peak! Period!

  At present, the epidemic situation in COVID-19 is still prevalent in different degrees in different parts of the world. The epidemic situation in our city and the whole country is sporadic, but Covid-19 has not disappeared, and its spread among people still persists. At the same time, some areas are also popular with infectious diseases such as influenza and dengue fever.

  During the May Day holiday, the mobility of people increases. The more crowded the place, the more you can’t ignore health protection!

  01

  Go out to play and plan your trip in advance.

  1 Go out to play and plan your trip in advance, make an appointment and travel at the wrong peak; Pay attention to the travel tips of relevant professional departments and understand the epidemic situation of diseases in destination countries and regions.

  If you feel unwell, especially the elderly, pregnant women and special people with chronic diseases, it is recommended to ask a professional doctor to evaluate your health before deciding whether to travel.

  3 If go on road trip needs to make a good travel strategy in advance to avoid fatigue driving.

  02

  Attention to personal hygiene

  1. Develop good personal hygiene habits; Observe cough etiquette, pay attention to hand hygiene, pay attention to weather changes, and increase or decrease clothes at any time; In case of bad weather, try to reduce travel.

  It is suggested that the elderly, infirm people and children should pay more attention to personal protection and try to avoid crowded and polluted places.

  03

  Wear a mask scientifically

  1 situations or scenes where masks should be worn:

  ★ During the positive period of novel coronavirus antigen or nucleic acid detection.

  ★ During the period when fever, sore throat, cough, runny nose, muscle aches, fatigue and other suspected novel coronavirus infection symptoms appear.

  ★ When a cluster epidemic occurs in the community or school where you live, work or study.

  ★ When going to a medical institution for treatment, accompanying, accompanying or visiting.

  ★ When migrants enter places where vulnerable people are concentrated, such as pension institutions and social welfare institutions.

  ★ During the working period of public service personnel such as medical care, catering, cleaning and security in key institutions such as pension institutions, social welfare institutions and child care institutions, schools and off-campus training institutions.

  2 When taking public transport, it is recommended to wear a mask when entering a closed environment and crowded places.

  04

  Pay attention to food safety when going out.

  1 Be careful when eating during the journey, pay attention to food hygiene and drinking water hygiene, and don’t drink raw water. You should eat in a regular restaurant with a food business license. Advocate healthy lifestyles such as "public spoons and chopsticks" and "separate meals".

  2 it is best to carry food with sealed packaging when dining outdoors; After opening the package, the food should be eaten as soon as possible, and do not eat foods and drinks that are spoiled and exceed the shelf life.

  3 Do not pick and eat wild mushrooms and wild plants.

  05

  Take precautions to avoid mosquito bites

  Attention should be paid to preventing insect bites and insect-borne infectious diseases during travel. Try to avoid sitting and lying for a long time in the main habitats of insects, such as grassland and Woods.

  If you need to enter, you should pay attention to personal protection and wear long-sleeved clothes; Tighten your trouser legs or stuff them into socks or shoes.

  06

  Avoid close contact with animals.

  Do not provoke strange pets such as stray dogs. Once bitten, you should go to the designated rabies vaccination clinic to thoroughly clean and disinfect the wound, vaccinate and inject anti-rabies immunoglobulin if necessary.

  2 Try to avoid entering the habitat of wild birds and contact with dead livestock.

  07

  If you feel unwell, seek medical advice in time.

  Pay close attention to symptoms such as fever, cough, diarrhea and rash, and go to a regular hospital in time when the symptoms get worse.

  When seeing a doctor, wear a mask and tell the doctor about his travel history to help the doctor diagnose.

  Tips

  Different groups of people in our city

  There is still a gap in the level of immunization in Covid-19.

  In the previous epidemic, people who have not been infected and have not completed COVID-19 vaccine immunization still need to be vaccinated to improve their protection.

  Studies at home and abroad show that three or more times of antigen stimulation, including virus infection, will produce better protective effect.

  The protective antibody in human body decays with time. In order to improve the population’s group immunity to Covid-19 and fill the gap of immunity level among different populations, the following personnel need to be vaccinated with COVID-19 vaccine.

  COVID-19 vaccination sites in all districts of Beijing can go to official website of Beijing CDC to check the information publicity of COVID-19 vaccination sites in all districts.

852,800 imported interior luxury.

Chinese has a soft spot for big cars. A car with large volume and space can not only bring a strong atmosphere, but also bring a comfortable ride environment to consumers. There are many choices of cars now, as we said today. Now let’s follow Xiaobian to see what it has done.

Let’s take a look at the appearance of the Audi RS 5 first. The front of the Audi RS 5 is relatively handsome, and the grille uses a three-piece shape, which looks simple and generous. Headlights are very delicate and pretty, but the shape is quite young and fashionable. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Come to the side of the car, the car body size is 4717MM*1866MM*1371MM, the car uses sharp lines, the car side looks very soft, with large-sized thick-walled tires, the overall visual effect is very solid. In the rear design, the Audi RS 5 rear line is individual, the taillights look very hard-core, and with the unique exhaust pipe, it is still relatively avant-garde in general.

Sitting in the car, the interior style is very simple, and the overall design of the gas field is still in place. The car looks very good outside the steering wheel. It is made of genuine leather and has an atmospheric shape. Take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and meets the aesthetic standards of most consumers. Let Xiaobian introduce the dashboard and seats. The car is equipped with a clean and refreshing dashboard, which is very eye-catching. The car uses leather seats, equipped with functions such as electric adjustment of auxiliary seat, electric adjustment of seat with memory, and seat proportion tilting, which has good support and comfort.

Audi RS 5 is matched with an automatic manual transmission (AT) gearbox, with an acceleration time of 3.9s seconds per 100 kilometers. The power performance is good and it is completely OK for daily use.

Audi RS 5 space performs well, and the leg head space is quite comfortable, bringing a better ride experience. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), brake force distribution (EBD) main driver airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading this car, I believe you have a general understanding. Such a car with the right price can meet the daily practical needs, and it doesn’t take much thought to maintain it at ordinary times, and the price is good.

The Central Meteorological Observatory lifted the typhoon blue warning at 10: 00 on October 7.

  This year’s 23rd tropical storm "Fete" weakened into a tropical depression at 9 o’clock this morning in Jian ‘ou City, Fujian Province. At 9 o’clock, its center was located at 26.8 degrees north latitude and 118.4 degrees east longitude, with a maximum wind force of 7 (16m/s) and a minimum pressure of 998 hectopascals.


  It is estimated that "Fete" will move to the south-west direction at a speed of 15-20 kilometers per hour, and its intensity will continue to weaken.


  Because the intensity of "Fete" is obviously weakened and the wind force near the center is very small, the Central Meteorological Observatory lifted the typhoon blue warning at 10 o’clock this morning, but its residual circulation will still cause heavy rainfall in Jiangsu, Anhui, Shanghai, Zhejiang, Jiangxi, Fujian and other places. Please continue to pay attention to the subsequent wind and rain impact caused by "Fete".



  In addition, the No.24 strong typhoon "Danasi" has been strengthened into a super typhoon at 8 o’clock this morning. At 8 o’clock, its center is located on the northwest Pacific Ocean about 850 kilometers east of Taipei, Taiwan Province, China, which is 25.2 degrees north latitude and 130.2 degrees east longitude. The maximum wind force near the center is 16 (52 meters per second), the lowest pressure in the center is 935 hectopascals, and the radius of the 7-level wind circle is 350 kilometers.


  It is estimated that Danas will move to the north-west direction at a speed of 25-30 kilometers per hour, and its intensity will be maintained or slightly strengthened. From this afternoon to night, "Danas" will move into the southeastern part of the East China Sea.



  Affected by cold air, Feite and Danasi, there will be 7-9 winds in the southern part of the Yellow Sea, most of the East China Sea, the Yangtze River estuary, Hangzhou Bay, the coastal areas of Zhejiang and Shanghai from this afternoon to tomorrow noon, among which the winds in some sea areas are 10-12, and the winds in the nearby sea areas where Danasi Center passes can reach 13-16; There are heavy rains or rainstorms in central and southern Jiangsu, southern Anhui, Shanghai, Zhejiang, northeastern Jiangxi and northern Fujian. Among them, there are heavy rains (100-150 mm) in parts of northern and western Zhejiang, southeastern Anhui and northeastern Jiangxi.



(Source: Editor of Central Meteorological Observatory: Shi Long)

The annual funding amount is more than 290 billion yuan. Big data helps students with accurate and efficient funding.

  Some time ago, Lu Wei, a graduate of Beijing Institute of Technology, returned to her hometown and became a directional Selected Graduates in Guangxi Zhuang Autonomous Region. Talking about this choice, she said: "With the help of the national funding policy, I successfully completed my studies. I am duty-bound to return from my studies and build my hometown. "

  Like Lu Wei, thanks to the increasingly sound student financial aid system, more and more students are no longer out of school because of family financial difficulties, but also get incentives for self-improvement and all-round development. The reporter learned from the Ministry of Education that at present, China’s student financial aid has realized the combination of multiple policies of "award, assistance, loan, exemption, diligence, supplement and reduction", with an annual subsidy of 160 million people and an annual subsidy of more than 290 billion yuan.

  The system is more complete

  All classes, all schools and all students with financial difficulties from families are fully covered.

  Fu Huiping was born in a remote mountain village in Hongya County, Meishan City, Sichuan Province. In 2012, her father was accidentally injured at the construction site, resulting in lifelong disability, which made the poor family worse.

  "Just when we were most embarrassed, the care of the party and the government came quietly." Fu Huiping said that during junior high school, on the basis of the "three exemptions" policy of compulsory education, she enjoyed an annual living allowance of 1,250 yuan for students from poor families and an annual education poverty relief fund of 2,000 yuan. During senior high school, I will enjoy 3,000 yuan of state grants and 1,500 yuan of educational poverty relief funds every year.

  With the continuous support, Fu Huiping was able to study with peace of mind. Last year, she was admitted to Sun Yat-sen University with excellent results. At the same time, she received a subsidy of 5,000 yuan from 1000 yuan and Yucai Education Foundation for freshmen, and applied for a student loan.

  "Along the way, I remember everyone who helped me and every student fund." Fu Huiping said: "I want to turn care into the driving force to move forward, study hard, and pass on love and hope."

  To protect people’s livelihood and warm people’s hearts, student financial assistance is related to education equity and people’s livelihood well-being. In recent years, from the establishment and implementation of the pre-school education funding system, to the exemption of tuition and miscellaneous fees for students with financial difficulties in ordinary high schools, to the establishment of national scholarships for secondary vocational schools, and the introduction of national funding measures for college students to enlist in military service, the scope of student funding has gradually expanded and the scale has steadily increased, achieving three full coverage of the funding policy "all classes, all schools and all students with financial difficulties in families".

  Not long ago, the Notice on Adjusting and Perfecting the Relevant Policies of Student Loans was issued, which clearly stated that the maximum loan amount per student per year of national student loans would be increased by 4,000 yuan, the interest rate of national student loans would be reduced by 30 basis points, and the commercial student loans for graduate students would be carried out at the same time. The relevant person in charge of the Ministry of Education said that with full consideration of China’s economic and social development and the changes in students’ needs for assistance, the funding policies for each school section will be gradually improved.

  "China’s student financial aid policy system includes not only the policy of helping the poor, but also the policy of rewarding the excellent and encouraging and guiding. The introduction, adjustment and improvement of each financial aid policy have been fully investigated and demonstrated, which not only draws lessons from international common experience, but also considers China’s economic and social development, and strives to solve the urgent problems of the people, fully demonstrating the characteristics of China." Ding Xiaohao, a professor at Peking University Institute of Education, said.

  Help is more accurate

  Big data analysis has become a staff assistant for student financial assistance.

  Li Yafeng, from Zhangbei County, Zhangjiakou City, Hebei Province, was both excited and anxious when he received the admission notice from Xi ‘an Jiaotong University: "There was a rainstorm and flood disaster this summer, and our family suffered serious economic losses. I don’t know if I can apply for a difficult subsidy in a situation like mine? "

  When I was at a loss, the phone call from the school counselor solved the urgent needs of Li Yafeng’s family. "Before entering the school, the teacher gave me a detailed introduction to the funding policy, and guided me to apply for a special subsidy for disaster relief and apply for a student loan. At the time of registration, students will be admitted through freshmen ‘ Green channel ’ I entered school smoothly, and the school also distributed necessary daily necessities such as mattresses. " Li Yafeng said that these cares made him feel very warm.

  In the process of student financial aid, how to ensure that no one is left behind, that no student is dropped out of school because of family financial difficulties, and how to put every penny into practice and play its role? "Accuracy" becomes the meaning of the title.

  "Precision funding should be supported by informationization, so that data can become a staff assistant for student funding." Sun Zao, deputy secretary of the Party Committee of Xi ‘an Jiaotong University, introduced that the school has set up a big data analysis and service platform, comprehensively opened up the business systems of 16 departments, including academic work, teaching, enrollment and employment, and built a multi-dimensional and full-cycle growth file for students, so as to accurately depict students and accurately identify the aided students. For abnormal situations such as sudden changes in consumption habits, decline in academic performance, irregular attendance and rest, through early warning information, counselors and class teachers are reminded to follow up in time to carry out difficult subsidies, academic counseling, employment counseling, psychological assistance and other related work.

  Accuracy is the inevitable requirement and the basic method of student financial aid. Henan province has fully implemented the national funding system, implemented the data periodic reporting system, realized the informationization of funding management, and also developed a facial recognition supervision system to promote the funding into the "one card" distribution of benefiting the people and farmers; Peking University opened the Yanyuan sailing project to help the funded students in a grid way, so as to realize the cross coverage of the financial aid managers and sailing instructors for students with financial difficulties; Zhongnan University of Economics and Law encourages faculty and staff to integrate home visits of poor students into work such as out-of-town investigation, exchange and discussion, social practice, etc., and strive to improve the accuracy of the identification of funded objects … … Schools around the country take measures to ensure that student financial assistance is fairer and more efficient.

  "Starting from formulating the basis for identification, refining the working procedures, and establishing a comparison mechanism, we can accurately identify the aided students, find the accurate base, use technical means to carry out smart funding, and use big data analysis to carry out invisible funding. Nowadays, the accuracy and timeliness of the implementation of student financial assistance policies have been significantly enhanced." Ding Xiaohao said.

  Cultivate more comprehensively

  Attach importance to the improvement of students’ comprehensive quality and ability

  Some time ago, Liu Liwen, a student of Beijing University of Posts and Telecommunications, participated in a theme social practice that impressed him deeply. During the 10 days, the team members came to Tibet, made an investigation in the border villages in Lajiao Township, Luozha County, carried out patriotic propaganda in rural primary schools, and patrolled the border with border guards and border guards … …

  "I come from a remote township in Sichuan. As a beneficiary of the student financial aid policy, I have the opportunity to come to the frontier and witness the development, changes and prosperity of the motherland. I am very grateful to the country and the school, and I will work harder, be more tenacious and be more active in my future study and life." Liu Liwen said.

  "It is one of the important goals of our student financial aid work to let students enter the society, go deep into the front line, understand the national conditions and people’s feelings, and cultivate the feelings of home and country." Alice Chan, director of the Financial Aid Center of Beijing University of Posts and Telecommunications, said that the school has gradually established an all-round and diversified financial aid and education system to ensure that every aided student has a secure life, motivation to learn and a platform for development.

  In recent years, student financial aid has gradually extended from security to development, and the aided students have developed in an all-round way. Schools all over the country integrate socialist core values into scholarship selection, grant application, student loan handling, work-study and other links, carry out in-depth inspirational education, gratitude education and honesty education, focus on cultivating students’ spirit of striving for Excellence, glorious consciousness of labor and self-improvement quality, and guide students to establish a correct outlook on success, employment and values.

  At the same time, under the guidance of the subsidy policy, "solving difficulties — Educating people — Become a talent — A virtuous circle of feedback has gradually taken shape. Hundreds of thousands of aided normal students have devoted themselves to rural basic education, which has improved the quality of rural teachers; A total of 750 thousand college graduates have taken root in the central and western regions, hard and remote areas and old industrial bases, optimizing the structure of grassroots cadres and professionals; A total of 1.76 million people have enjoyed state funding for military service (including direct recruitment of non-commissioned officers), which has promoted the modernization of national defense and the army.

  "Student financial aid must adhere to the people-oriented principle. While doing a good job in economic assistance and life assistance, we should pay more attention to students’ quality training and ability improvement, give more support and help in study and study, provide and create more opportunities in social practice, and provide more guidance and help in employment and entrepreneurship." The relevant person in charge of the Ministry of Education said that it should be a higher pursuit of student financial assistance to make every child grow into a talent and realize his life dream.

  (Zeng Yuxi participated in the writing)

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition was listed as an honorable pet.

  For human beings, love is an endless topic. What is love? Everyone may have different opinions, but there is no denying that true love is a power to make people better.

  Speaking of cars, people subconsciously think of cold steel and hard-core industries. Euler, a new energy car that loves women more, is committed to being a romantic alien in this industrial world and deeply rooted "love" in the brand gene.

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image001

  On August 20th, Euler Auto "Better for Love", together with many online and offline users, witnessed the launch of the 400,000th complete car of Euler, and the latest achievement created by the brand and users, the 2023 Good Cat & Good Cat GT Mulan Edition, was also listed at the same time, with a limited cash benefit of 129,800! On the same day, it coincided with the fifth anniversary of Euler’s founding. Euler, who grew up with users, not only invited users to visit the park, punch cards and interact, but also linked online users with 8 hours of live broadcast activities to witness the important moment of the brand and share a feast of love.

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image002

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image003

  400,000 love, condensed in a moment: Euler’s 400,000 th car rolled off the assembly line.

  Euler has always regarded users as the first driving force for brand growth. Brands talk to global users with love as the world language, and carry forward the power of "more love" with practical actions.

  Because of "more love", it is loved, and Euler Auto has gained the love of more and more users. In this activity, Euler welcomed the 400,000 th vehicle off the assembly line, and connected directly to Great Wall Motor Taizhou Smart Factory to witness this special Euler good cat driving out of the factory with users. Taizhou factory is the eighth largest vehicle production base built by Great Wall Motor in China and the strategic core of East China market, and is regarded as the "intelligent new engine" of Great Wall Motor’s new energy strategy. Relying on such a high-standard production system layout, Euler continues to provide users with high-quality and high-value automobile products. The automobile products under the brand have fully covered the A0-class to B-class market, which not only created a new category of women’s automobiles, but also gave them a new definition from a new perspective, creating more big items with a better life for women to travel.

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image004

  Perhaps, the weight of love can’t be calculated by numbers, but Euler walks with 400,000 gentle forces with sincerity. In order to break the prejudice of cars against female consumers, Euler broke away from convention and became the first car brand in the world to clearly support women, focusing on the women’s car track. To this end, the Euler brand redefined the women’s track with technology and created the world’s first 1080 women’s safety architecture — — Warm technology makes "female car" not only a marketing amulet, but also a technical moat.

  Because of love, Euler saw the bloom of "genius mother"; Because of love, Euler joined hands with women to run the marathon of life; Because of love, Euler is willing to bend over to be the stage … … Euler firmly stands with women and works with users to build a feminine charm culture, witnessing the vitality, elegance, courage and exquisiteness of contemporary women, so that every bloom has strength. In Euler’s user base, the repurchase rate exceeds 26%, the referral rate exceeds 31%, and the proportion of female users exceeds 75%. The brand is deeply recognized and affirmed by the majority of users. At the same time, today’s Euler has already gone abroad, heading for 87 countries and regions around the world, talking to users around the world with love as the world language, and letting the world see the power of tenderness.

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image006

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image007

  As the leader of the new track for women’s cars, Euler has no fear of becoming a "lone warrior" in the industry. The brand was born in wonder, but also grew up in doubt and created new miracles, which made people see that in the world of cars, there are not only hardcore, parameters and competition, but also tenderness, delicacy and love. The 400,000th vehicle rolled off the assembly line, which means that the Euler brand will soon have 40 copies of support from users. There are 8 billion people in the world, and 400,000 of the 8 billion people may be small, but it is the love from users that makes the Euler brand more emboldened and more confident.

  For the sake of love, the 2023 Good Cat & Good Cat GT Mulan Edition was launched with a limited time cash benefit of 20,000 yuan.

  As early as this year’s Shanghai Auto Show, the Euler brand started the recruitment of "Good Cat Co-creation Officer" and received many valuable suggestions from users in the past four months. The newly listed 2023 Euler Good Cat and Euler Good Cat GT Mulan Edition are the latest achievements created by Euler and users, and they are also the witness of Euler’s love with users.

  Relying on the forest ecological R&D system of Great Wall Motor, Good Cat and Good Cat GT are equipped with the high-performance permanent magnet synchronous motor developed by Great Wall Motor, which is stronger, faster and quieter. While continuing the high quality of "Three Good" cats, the performance of the new car has been improved in an all-round way. It can achieve the maximum power of 135kW and the peak torque of 232N·m, and the acceleration of 0-50km/h takes only 3.5s, which is faster, more energetic and more powerful in the middle section, making it easier for both high-speed driving and urban commuting. At the same time, its maximum climbing degree is increased by 9% to 38%, and it can be more comfortable to go uphill and downhill, so it is possible to travel more when unlocking. Combined with user feedback, the new car has achieved better NVH performance, and can have better quietness when sitting in the car, bringing users a more comfortable and pleasant driving experience.

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image008

  In addition, Euler brand pays attention to young people’s love for exquisite camping. Both Good Cat and Good Cat GT are equipped with V2L external discharge function, and the discharge power can reach 3.3 kW. In the wild, it is easy to use coffee machines, induction cookers, even projectors and other plug-in devices to easily meet the electricity demand of a family camping. Imagine that you can sit around with friends and family under the stars, watch a movie, enjoy a concert, or pick up a long-lost electric guitar and "roar" with your companions, from the city to the countryside, from high-rise buildings to castle peak, just by 2 hours’ drive.

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image010

  In order to better give back to users, Euler brand has launched a cash discount of 20,000 yuan and free installation of charging piles for Good Cat and Good Cat GT! The 2023 Euler Good Cat 401km honorable model, the national suggested retail price is 149,800 yuan, and the price is 129,800 yuan after limited time; The 2023 Euler Good Cat 501km honorable model, the national suggested retail price is 165,800 yuan, and the price is 145,800 yuan after limited time; The 2023 Euler Good Cat GT Mulan Edition is a 401km honorable model, with a suggested retail price of 153,800 yuan nationwide and a price of 133,800 yuan after limited time. At the same time, the subscription users of Good Cat Honor can enjoy the external discharge function of V2L worth 2999 yuan for free; The good cat GT with V2L function has come standard, and you can also choose the intelligent assisted driving optional package at a 50% discount price!

The 400,000th complete car of Euler Auto rolled off the assembly line. The 2023 Euler Good Cat & Good Cat GT Mulan Edition comes on the market _fororder_image011

  Users are always Euler’s precious wealth and the source of power to support Euler’s continuous progress. Insisting on joining hands with users and "creating for love" also makes Euler’s products better and better. Better understanding of the user’s product strength upgrade, more people-friendly prices, and greater concessions are the most authentic feedback from Euler to users.

  From the past to the present, from 0 to 400,000, Euler has been practicing the promise of "more love" with practical actions. Euler brand regards love as a long-term cause and sincerely pays tribute to trust. In the future, Euler will also continue to walk with users, work hard for dreams and career together, and work with thousands of "her" in Qian Qian to love and be better. (Photo: Provided by Great Wall Euler)

The 2022 "Praise China" online comment contest was officially launched.

Wechat picture _20220428103600.jpg

  Red Net News April 28th(Reporter Wang Heng He Qing Photography Li Changhong Xu Shijie Li Saifeng) The new era calls for new actions and a new journey to write a new chapter. In order to welcome the 20th Party Congress, on the morning of April 28th, the 2022 "Praise China" online comment contest with the theme of "New Era, New Journey and New Youth" was officially launched in Changsha, Hunan Province, and entries were collected for the whole country.

  The event was jointly sponsored by the Network Communication Bureau of the Central Network Information Office, the Network Social Work Bureau of the Central Network Information Office, the Ideological and Political Work Department of the Ministry of Education, and the Propaganda Department of the Communist Youth League Central Committee. It was hosted by the Network Information Office of Hunan Provincial Party Committee and implemented by Hunan Hongwang New Media Group. The purpose of the activity is to further promote the high-quality development of online comments, vigorously carry forward the main theme of the times, spread the positive energy of the network, lead the majority of netizens to share the same fate with the motherland, and further unite the majestic power of unity and forge ahead, so as to create a good online public opinion atmosphere for the party’s twentieth victory.

  Yang Haodong, member of the Standing Committee of Hunan Provincial Party Committee and Minister of Propaganda Department of Hunan Provincial Party Committee, announced the official launch of the contest.

  According to the organizer of the contest, online comments are an important part of Internet content construction, which is related to the clear cyberspace. It is necessary to strengthen ideological guidance and guide the public opinion to the ballast stone; Focus on rallying people’s hearts and draw concentric circles of struggle and forge ahead; Sharpen patriotic feelings and sublimate the new "sound" state of patriotic expression; Adhere to integrity and innovation, and create a new hotspot for creative expression. It is necessary to inspire and guide young people with great achievements in the new era, and give play to the communication advantages of new media to attract and unite young people. It is expected that netizens will actively participate in the contest, eulogize the times and cheer for the people.

  The contest welcomes the participation of the vast number of online commentators, especially young authors, and looks forward to launching a large number of masterpieces and discovering and cultivating more outstanding online commentators.

  The collection scope of the contest works includes online commentary works that meet the requirements of the contest collection and have not been publicly released, and online commentary works that have been publicly released on various websites and platforms in China from August 1, 2021 to June 30, 2022. Individuals can participate in the competition independently, or they can be recommended by party and government organs, enterprises and institutions, media websites and social organizations. After the collection of works, expert judges will be organized to carry out multiple rounds of evaluation, and 100 outstanding works, 300 finalists and 30 outstanding organizational units will be selected from the entries.

  At the launching ceremony, responsible comrades of the Network Communication Bureau of the Central Network Information Office, the Department of Ideological and Political Work of the Ministry of Education, and representatives of relevant experts and commentators delivered speeches by video. Responsible comrades of relevant departments in Hunan Province and representatives from the media attended the launching ceremony.

  According to the activity arrangement, April 28th to June 30th, 2022 is the time for collecting works, and the contestants and units can submit their works through official channels such as official website (https://hpzg.rednet.cn).

  [News link]

  New era, new journey, new youth

  2022 "Praise China" Online Comment Contest Solicitation Announcement

  In order to effectively promote the high-quality development of online reviews, vigorously carry forward the main theme of the times, spread the positive energy of the network, and more unite the majestic power of forging ahead, the 2022 "Praise China" online review contest was officially launched, and now the entries are collected for the whole country.

  I. Theme of the event

  New era, new journey, new youth

  Second, the organization

  Organizers: Network Communication Bureau of the Central Network Information Office, Network Social Work Bureau of the Central Network Information Office, Ideological and Political Work Department of the Ministry of Education, and Propaganda Department of the Communist Youth League Central Committee.

  Organizer: Network Information Office of Hunan Provincial Party Committee

  Executive unit: Hunan Hongwang New Media Group

  Third, the direction of collection

  Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, around the historic achievements and changes in the development of the party and the country in the new era, combined with the reform and innovation practices in various industries and fields in various places and the great changes in people’s production and life, we face up to concerns and make rational comments, and deeply explain the great advantages of the party’s leadership and the Socialism with Chinese characteristics system through empathetic perspectives, profound and unique thinking and warm strokes. Vividly interpret the theoretical logic and practical logic behind extraordinary achievements and happy life, and vividly present the surging weather of the motherland’s galloping development and the prosperous times of Chinese children.

  Fourth, the collection time

  April 28th to June 30th, 2022.

  V. Scope of solicitation

  1. Publicly released works: online review works that were publicly released on various websites and platforms in China from August 1, 2021 to June 30, 2022 and met the requirements of the contest collection.

  2. Unpublished works: online commentary works that meet the requirements of the contest and have not been publicly released.

  Sixth, the collection method

  The declared works include three categories: text comments, video comments and comic comments, which were collected online through the contest in official website (https://hpzg.rednet.cn).

  1. Self-declaration: individuals can declare and upload their own works through online collection channels, and the number of works in the same category should not exceed 3.

  2. Organization declaration: Party and government organs, enterprises and institutions, media websites, social organizations, etc. can declare and upload works by organizing recommendation through online collection channels, and each unit recommends no more than 20 works. When submitting, you need to attach a scanned copy of the organization recommendation letter stamped with the official seal of the unit.

  VII. Solicitation requirements

  1. Correct orientation, profound conception, clear viewpoint, rigorous logic, fluent expression and seeking truth from facts;

  2. Innovative discourse forms and presentation forms, which are suitable for network communication and have strong appeal and communication power;

  3. For literary works, it is required that the long review articles should not exceed 3,000 words and the short review articles should not exceed 1,200 words; Video works require ordinary video to be within 8 minutes, short video to be within 3 minutes, and the format is MP4 and MOV, not exceeding 800 m; Random review works require cartoons to express opinions, pictures with short text explanations, etc., in JPG; format;

  4. All works must be copyright-free, and the contestants agree to authorize the organizers of the competition to use the rights of reproduction, information network dissemination, adaptation and assembly of the entries.

  Eight, award setting

  1. 100 outstanding works (including about 60 works of words, 30 works of videos and 10 works of random comments);

  2. 300 short-listed works (including 180 works of words, 90 works of videos and 30 works of random reviews);

  3. 30 outstanding organizational units.

  IX. Activity Flow

  1. Start the solicitation. The 2022 "Praise China" online comment contest was launched in the whole network, and the channels for submitting works were opened for online collection.

  2. Qualification review. Take a combination of technology and labor to remove works that do not meet the requirements of applying for qualification, and form a preliminary evaluation list.

  3. Preliminary evaluation. According to the evaluation rules, the Preliminary Evaluation Committee selected 1000 works to form a re-evaluation list.

  4. Re-evaluation. The Re-evaluation Committee selected 300 works according to the evaluation rules, and after verifying the authenticity of the declared information, a final evaluation list and a shortlist of works were formed.

  5. Final evaluation. The final evaluation committee selected 100 outstanding works and 30 outstanding organizational units according to the evaluation rules, and publicized them through the contest in official website.

  6. Release the results. Hold the release ceremony of the results of the 2022 "Praise China" online comment contest.

  The right to interpret the activities of this contest belongs to the organizer.