It is hard to sell at half price! Why is the business of good shops getting harder and harder?

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Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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Industry evaluation of Dongfeng Warrior 917

Industry evaluation of Dongfeng Warrior 917

It is necessary to give the Warrior 917 the title of special forces in the car circle. The pre-sale price of the Warrior 917 Xiaolong armor is 768-868,000 yuan. This is a joint version of the film created by Dongfeng Warrior Technology and Bona Film. Adopt many militarized designs. Painting of desert storm yellow, forging wheel hub with closed rotor. The front of the car is reserved with a searchlight installation position and a hood spotlight seat, which can be extended to install high-position spotlights. The windshield of the roof platform draws lessons from the design of the bullet-facing surface of military vehicles. The door scuff plate with the same color as the car body integrates the elements of firearms to protect the lower edge of the door. 917 Jiaolong Armor adopts extended-range power, with a maximum horsepower of 816 horsepower, and comes standard with an electric winch with K-MAN coil spring nitrogen reduction and 12,500 pounds of pulling force. Multifunctional spare tire bracket, flagpole extension and high-position brake light bracket, and 40-liter carbon fiber side hanging storage box are also reserved. C window hanging plate, which provides three fixing methods: hanger, screw hole and guide rail, and is compatible with oil drum bracket, sapper shovel, fire axe, tactical bag and fire extinguisher.

Multi-functional rear trailer hook, electric outlet of collection car, with maximum traction of 2.5 tons. You can tow the RV, motorcycle, yacht and other industries to evaluate Dongfeng Warrior 917!

Industry evaluation of Dongfeng Warrior 917!

In 2024, China Automobile Evaluation released the latest evaluation results, and the intelligent indicators of six models were clear at a glance.

China Consumer News Tianjin News(Reporter)Wu bofeng) On September 19th, the Automobile Evaluation Management Center of China Automobile Center (Hereinafter referred to as China Automobile Evaluation.The second media conference in 2024 was held in Tianjin. The latest evaluation results of China Intelligent Networked Vehicle Technical Specification C-ICAP and China Green Vehicle Evaluation Specification C-GCAP, as well as the recommended list of medium and large new energy cars in the first issue of CCRT Car Selection Guide, were announced at this conference.

In order to achieve a comprehensive evaluation of intelligent networked vehicles, C-ICAP technical regulations cover assisted driving, automatic driving, smart cockpit and information security. C-ICAP (version 1.1) mainly evaluates the auxiliary driving unit and the intelligent cockpit unit. In the driver assistance unit, the driving assistance items include basic driving assistance (mandatory item) and pilot driving assistance (additional item), and the parking assistance items include basic parking assistance (mandatory item) and memory parking assistance (additional item). The initial star rating of the auxiliary driving unit is determined by the score rate of required items. For vehicles with 4-star required items, if the score rate of additional items exceeds 85%, the final star rating can be increased by "☆". In the smart cockpit unit, professional evaluation is mainly carried out around three dimensions: intelligent interaction, intelligent escort and intelligent service in the car cockpit.

The evaluation results of six models were released, namely, Datong G90, Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7. According to C-ICAP (version 1.1), Tucki X9, Deep Blue SL03, Tengshi N7, Wenjie M9 and Zhijie S7 won "5 stars+"for driving assistance, Deep Blue SL03, Wenjie M9 and Zhijie S7 for parking assistance, and Tengshi N7, Wenjie M9 and Zhijie S7 for smart cockpit.

So far, C-ICAP (version 1.1) has released the evaluation results of 12 models. The implementation of C-ICAP (version 1.1) has played an important role in promoting the development of intelligent networked automobile industry. On the one hand, it provides experience for the implementation of relevant policies and standards, and serves the government industry management; On the other hand, it guides the development of enterprise intelligent networking technology and promotes the improvement of product performance. At the same time, the comprehensive and rich evaluation results also provide professional reference for consumers to choose cars, promote users to form rational cognition and guide scientific consumption.

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In the low-carbon evaluation of C-GCAP, the evaluation results of eight models were released, namely, Datong G90, Tucki X9, eπ007, Extremely Fox Alfa T5, Volvo EX30, Hechuang V09, Weipai Gaoshan and Zhijie S7. According to C-GCAP (Trial Edition), the green performance of vehicle health, energy efficiency and low carbon were tested and evaluated, and the star ratings were evaluated respectively.

The evaluation results show that seven models, such as Tucki X9 and eπ007, received five-star evaluation for their health, six models, such as Chase G90 and Extremely Fox Alfa T5, received five-star evaluation for their energy efficiency, and seven models, such as Volvo EX30 and Zhijie S7, received five-star evaluation for their low carbon.

At the press conference, China Automobile Assessment also released "Insight into the Current Situation of Automobile Assisted Driving in China in 2024", which systematically summarized the application status of automobile assisted driving technology in China from the authoritative perspective of professional automobile assessment, and made in-depth interpretation and forward-looking analysis of various key development indicators.

Following the brand rejuvenation and upgrading of CCRT at the first media conference in the first half of the year, China Automobile Evaluation made new moves and released the first recommendation list of CCRT Car Selection Guide. The medium-sized and large-sized new energy car market is the first market segment investigated after the implementation of the new CCRT. Based on the sales volume and heat of the models in the market, 26 models were selected by China Automobile Evaluation. After consumer insight and user research, 9 recommended models were finally determined to be included in the first official consumption guide product "CCRT Car Selection Guide".

With the formal implementation of the 2024 edition of C-NCAP, C-ICAP and C-GCAP, the assessment of automobile safety, green and intelligence has reached a new level. At the same time, CCRT has been transformed and upgraded, which is closer to consumers. China Automobile Evaluation will actively play the role of professional automobile evaluation institutions and continue to push the automobile industry forward to the profound changes of great safety, intelligence and green. At the same time, we continue to pay attention to the characteristics of road traffic in China and consumers’ demand for car selection. Through independent, fair, professional and open testing and evaluation, we will be a good consultant for consumers to choose cars and promote the improvement of car quality and the application of new technologies.

Faw Toyota corolla looks fashionable

What I bring to you today is a-. Let’s take a look at it together.

Let’s take a look at the appearance of Corolla first. The front face of Corolla has improved the grade of the whole vehicle, and the middle net has adopted a multi-spoke design, which is very recognizable. Coupled with simple and generous headlights, it can win the love of young people. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light and so on. Coming to the side of the car body, the size of the car body is 4635 mm * 1780 mm * 1435 mm. The car uses deep lines, and the car body feels very sharp. With large-sized thick-walled tires, it looks full of movement. Looking back, the overall shape of the rear of the car echoes the front of the car, the taillights present a capable design style, and the lower exhaust pipe adopts a hidden design, and the overall shape is still very attractive.

Sitting in the car, the interior design is tough, and the overall appearance is very elegant. The three-spoke steering wheel looks good outside, and it is made of genuine leather, with a full and delicate grip. Let’s take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior design quite layered and looks quite atmospheric. The dashboard and the seat are equally eye-catching, and the dashboard design is remarkable and very eye-catching. The car uses imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the comfort is acceptable.

The car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, which are quite good and bring comfortable car experience to drivers and passengers.

After reading the above description, Xiaobian will make a summary. This car has been introduced almost before, and I believe many users who buy a car have taken a fancy to its comfort and practicality.

Don’t talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Recently, the word "Xpeng Motors" seems to have blown up the circle of friends in the automobile media. Of course, this automobile brand is still relatively "unfamiliar" and its exposure in the media seems to be not high. Most people only know that it is an electric automobile manufacturing brand. Of course, the voice on the Internet is not very friendly to electric automobile manufacturers in recent years. There are not a few brands that have been crowned as "PPT". Will Xpeng Motors be such a company?

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Before we talk about this, we should talk about what Xpeng Motors is. In mid-2014, Tesla opened hundreds of technical patents, which was a spring rain for the electric vehicle industry. Xpeng Motors, founded by He Xiaopeng, the founder of UC, and Henry, the former head of the control department of GAC New Energy Center, was the new bud after the spring rain. Set up a team in 14 years; By the end of 15 years, the prototype of Xpeng Motors had completed the independent development of motor, electric control, battery and central control large screen, and had passed the 5000KM road test. In March 16, Tucki completed the A round of financing totaling 100 million US dollars; Half a year passed, and on September 13th, Xpeng Motors officially handed over his first answer sheet-Xpeng Motors BETA.

  We were lucky enough to test-drive this Xpeng Motors Beta on the second day of its launch, and let’s take a look at this enterprise without much nonsense and get on the real car directly through the product.

  The design exceeded expectations.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Beta, the meaning of testing, is generally used in software development. With this name, Xpeng Motors can also see the internal Internet genes of the team. Of course, as the name suggests, Xpeng Motors brought a test car this time. The overall shell has changed from the Lexus NX developed before to a new design, and the interior is exactly the same as the renderings. Some parts may be different based on the mold problems after mass production, but 90% of the design scheme of the whole car has been the same as that of the mass production car.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  This technological hub has contributed a lot to the overall style, but whether the final production version comes standard is still unknown.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

The interior design is sincere

  The appearance of Xpeng Motors still gives us a high impression, but the appearance is for others to see, and the interior is for ourselves to appreciate. Let’s take a look at its interior.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Since Tesla’s big screen came out, people’s concept of big screen has suddenly changed from iPad to iTable. Of course, this design can integrate dense physical buttons on a central control screen, and the visual experience is still improved a lot. The design of air-conditioning air outlet reminds people of Audi’s through air outlet, but personally, I think Tucki has a higher value. The steering wheel is moderate in size and sporty in shape, and its grip during driving is still worthy of recognition.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  30% of the staff of Tucki Company are high-end talents from Internet companies such as Ali, Tencent, Samsung and Huawei, so there is no doubt about the development of the central control system. Screen resolution and response are the levels that should be achieved in this era. At present, the dashboard and the central control large screen of the trial car in Xpeng Motors are not equipped with anti-reflection, but they will be improved in the mass production models.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Other functions can be omitted, but the roof camera should be listed. This should be the first mass-produced vehicle with a camera installed on the roof. The official reply is also very cute. It should be said that "life is like a trip, you don’t have to care about the destination, what you care about is the scenery along the way and the mood of watching the scenery". Engineering people will give you the most direct way to express romance, and then they will say to the co-pilot’s sister, "I am in charge of steering the direction of life, and you are in charge of recording every bit along the way", adding another killer to pick up hot chicks’s weapon list. Of course, taking photos is only the most basic function. For example, looking for a car remotely in the basement can also turn on the camera to observe the surrounding environment through the APP, and the hardware and software will be further developed and upgraded later, which is another attempt to build a car with Internet thinking.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  There is no doubt that the small table board can improve the practicability, and it is ok to temporarily put the mobile phone wallet, etc., but we still do not advocate the co-pilot to put anything that affects driving safety in this place while driving.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  The five USB interfaces of the whole car also fully demonstrated Xpeng Motors’s affirmation of his battery life.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Moreover, the floor inside the test car can not be lifted, and the performance of the storage space under the floor can not be really understood.

The driving experience is remarkable.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  After the data is listed, it is still intuitive to get on the car body. First of all, after the brake is released, the car will be in an idle state. When the switch is pressed, the initial impulse is still a little strong, and then the ride comfort is very good, and there is no obvious power loss when the switch is released. With the brake entering the corner, you can feel the power surge when you accelerate again. Because the venue is small, you can’t feel it in a straight line for a long time, and the later force needs to be verified. The performance of steering when cornering is remarkable, and the clear directivity gives people confidence.

  As for the overall suspension performance, the cornering support on the test drive site is still good. Because the road surface of the site is relatively smooth, the feedback experience of the road surface bumps is not intuitive, and the comfort level needs to be truly felt during the road test.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  Because this set of powertrain is a mass production standard, the chassis suspension may continue to be adjusted in the later stage, and the reference degree of driving experience is still very high at present. As far as the space of the whole vehicle is concerned, the front row is normal, and the rear leg space is average. As this is a 90% completed vehicle, I hope that the remaining 10% will be left a little for space layout.

  High-tech functions are full

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  I have to talk about automatic parking here. Xpeng Motors’s automatic parking doesn’t require the driver to be in the car, which means it is a function of "loading X and leaving, which is really exciting for XX". First, find the parking space. After the vehicle shows that it can park automatically, you can take your things away, take your belongings and get off the bus, and press the lock key for a long time. When the double flashing lights of the vehicle jump and the instructions have been conveyed, you can turn around and leave handsomely if you have a tiger in your heart. If you want to smell the roses a little, you can stop and watch the small details of this technology changing your life. Of course, how can you just park in? You can also move the car out and drive to your side, but I’m sorry that you still need to open the door yourself at present.

  In the later stage, there will definitely be richer and deeper function development in high technology. Because this is a car with Internet genes, the function upgrade means that the hardware is unchanged and the software is upgraded, which is still very beautiful for customers.

Don't talk about feelings, get on the bus directly. Xpeng Motors Beta version first experience

  summary

  Xpeng Motors Beta gives me a solid feeling. Although the details of the trial car can’t be carefully examined, the real focus can still be intuitively felt. It took two years from the establishment to the understanding of this brand, but it took only one hour to get interested in it. The product finally achieved its attitude. I hope that in the torrent of new energy vehicles in China, Xpeng Motors can become a clean stream. Keep this spirit of practical products well, and it will never be a PPT for consumers, but a car that can be seen and touched.

Challenge Champion Zero Run C10 Static Contrast BYD Song PLUS

Passive safety Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Main/passenger seat airbag Main ●/Deputy ● Main ●/Deputy ● Front/rear side airbag Front ●/Back- Front ●/Back- Front/rear head airbag (air curtain) Front ●/rear ● Front ●/rear ● Passenger seat cushion airbag – – Front middle airbag – – Rear seat belt airbag – – Rear seat anti-sliding airbag – – Rear center airbag – – Rear forward airbag – – Rear windshield airbag – – Passive pedestrian protection – – Runflat tire – – Active safety Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model ABS anti-lock braking ● ● Braking force distribution (EBD/CBC, etc.) ● ● Brake assist (EBA/BAS/BA, etc.) ● ● Traction control (ASR/TCS/TRC, etc.) ● ● Body stability control (ESC/ESP/DSC, etc.) ● ● ISOFIX child seat interface ● ● lane departure warning system ● ● Active braking/active safety system ● ● Fatigue driving tips ● – DOW opening warning ● ● Forward collision warning ● ● Rear collision warning ● ● Moving object early warning system – – Sentinel mode/clairvoyance ● – Low speed driving warning ● ● Built-in driving recorder ● ● Road rescue call ● – Anti-rollover system ● ● Driving control Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Single pedal mode ● – Energy recovery system ● ● Automatic parking ● ● hill start assist control ● ● Steep slope descent ● ● Air suspension – – Electromagnetic induction suspension – – Magic carpet intelligent suspension – – Variable steering ratio – – Integral active steering system – – Trailing mode – – Four-wheel drive/cross country Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Wading induction system – – Low speed four-wheel drive – – Creep mode – – Tank turn – – Wading throat – – Driving hardware Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Front/rear parking radar Front ●/rear ● Front ●/rear ● Transparent chassis /540-degree image ● ● Driving function Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Reversing vehicle side early warning system ● ● Vehicle-mounted satellite communication – – satellite navigation system ● ● Navigation road information display ● ● AR real-life navigation ● – High precision map ● – Parallel auxiliary ● ● lane keeping assist system ● ● Lane centering ● ● Road traffic sign recognition – ● night vision system – – park assist vision ● – Remote parking ● ● Memory parking – – Valet parking – – Track backwards – – Automatic lane change assistance ● – Automatic exit (entry) of ramp ● – Signal lamp recognition – – Remote summoning – – Steering wheel off-hand detection ● – Start reminder ● – Appearance/theft prevention Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Electric spoiler – – Automatic door opening and closing – – Frameless design door – – Magic induction door – – Electric trunk ● ● Induction trunk – – Electric trunk position memory ● ● The tailgate glass opens independently. – – Garage door remote control device – – roof luggage rack – ● Central lock in car ● ● keyless start system ● ● Hidden electric door handle – – Push-button door opening – – Active closed air intake grille – – Battery preheating – ● External discharge ● ● Vehicle wireless charging – – Exterior lighting Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model LED daytime running lights ● ● Adaptive far and near light ● ● Automatic headlights ● ● Steering assist light – – Steering headlight – – Headlight rain fog mode – – Headlight height is adjustable. ● ● Headlight cleaning device – – Headlights are turned off with delay. ● ● Scene lamp language zero – Skylight/glass Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Sky skylight – – Light-sensing canopy – – Front/rear power windows Front ●/rear ● Front ●/rear ● Anti-pinch function of window ● ● Rear windshield sunshade – – Rear privacy glass – ● Rear wiper ● ● Heatable water spray nozzle – – Screen/system Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Rotating large screen – ● Sunflower rotating screen – – Reversible central control screen – – Central control LCD screen display – ● Bluetooth/car phone ● ● Phonetic wake-up-free words ● ● Speech continuous recognition ● – It can be said by sight. ● – Gesture control – – Face recognition ● – Voiceprint recognition – – Application store ● ● mobile TV – – Rear row control multimedia – – Multi-finger flying screen control – – Touch screen vibration feedback – – Screen peep prevention – – Intelligent configuration Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Internet of Vehicles ● ● OTA upgrade ● ● Wi-Fi hotspot ● ● V2X communication – – In-vehicle biological monitoring system – – Active noise reduction – – Simulated sound wave – – Vehicle-mounted KTV ● – Steering wheel/interior rearview mirror Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Multifunction steering wheel ● ● Steering wheel shift – – Steering wheel heating zero – Steering wheel memory – – Full LCD instrument panel ● ● HUD head-up digital display – – AR-HUD augmented reality head-up display – – Electric adjustable pedal – – ETC device – – In-vehicle charging Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model 220V/230V power supply – – Luggage compartment 12V power interface – – Seat configuration Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Sports style seat – – Electric adjustment of main/passenger seat Main ●/Deputy ● Main ●/Deputy ● Head and neck heating system – – Adjustable button in the back row of the co-pilot seat – – Electric adjustment of the second row seat – – Liftable front and rear compartment partition – – Fuzhi seat – – Back table board – – Second row of independent seats – – Electric adjustment of the third row seat – – Rear seat electric recline – – Front/rear center armrest Front ●/rear ● Front ●/rear ● Rear cup holder ● ● Move the armrest box back and forth – – Audio/interior lighting Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Dolby Atmos – – Touch reading lamp – ● Active ambient light zero – Air conditioner/refrigerator Zero Run C10 2024 530 Smart Driving Edition Song PLUS new energy 2023 champion version EV 520KM flagship model Heat pump air conditioning ● ● Rear independent air conditioning – – Rear seat air outlet ● ● Temperature zone control ● ● car air purifier zero ● In-vehicle PM2.5 filtering device ● ● negative ion generator – – Interior fragrance device – – Air quality monitoring zero ● Car refrigerator – –

BMW Mini Quote

The quotation of BMW mini models varies due to many factors, including models, configurations and regions. The following are the guide prices for different models:

The guide price of the 1.5T ONE model is199,800 yuan, the dealer reference price is about209,800 yuan.

The guide price of 1.5T ONE five-door edition is209,800 yuan.

1.5T COOPER artist’s guide price is240,300 yuan.

The guide price of 1.5T COOPER Artist Five-door Edition is250,300 yuan.

The guide price of 1.5T COOPER Purple Night Escape Special Edition is240,300 yuan.

The guide price of 1.5T COOPER Obsession Special Edition is258,300 yuan.

The guide price of 1.5T COOPER obsession special edition five-door edition is268,300 yuan.

The price range of 2.0T models is293,800 yuan to 320,600 yuan, depending on the engine configuration.

The guide price of a 2.0-liter turbocharged 192-horsepower model is368,300 yuan.

For electric vehicles, the guide price of MINI COOPER 2024 456km COOPER E Classic School is209,800 yuan, MINI COOPER 2024 452km COOPER SE artist guide price is239,800 yuan, MINI COOPER 2024 452km COOPER SE racer guide price is259,800 yuan, MINI COOPER 2024 452km COOPER SE 1/65 limited edition guide price is266,800 yuan.

The guide price of electric MINI ACEMAN 2024 E Classic is229,900 yuan, MINI ACEMAN 2024 SE artist guide price is259,900 yuan, MINI ACEMAN 2024 SE racer guide price is279,900 yuan.

宝马迷你

It should be noted that the actual car purchase price may be different due to preferential activities, additional configuration and other factors, and the specific price shall be subject to the quotation of the local dealer.

Behind the 360-degree wonder woman with no dead angle is actually related to Greek mythology!

Goddess jiaduo is beautiful out of the sky.

Special feature of 1905 film network Last weekend, Amazon’s "wonder woman" Princess Diana, with beautiful skin and long legs, had a hot screen, and many people around Xiao Dianjun had already gone to the second brush.

Although the plot routine makes you feel premonition before every accident, you can’t stand the beauty of the goddess and the background. The Gal Gadot stacked by slow motion and close-ups is even more beautiful and beautiful. The so-called if she but turned her head and smiled, there were cast a hundred spells, and the powder and paint of the Six Palaces faded into nothing!

Gal Gadot is heroic.

However, in addition to the beauty of the otaku and the rotten girl licking the screen together, another bright spot in the story of "wonder woman" is undoubtedly its deep origin with Greek mythology.

 

About Princess Diana’s life and experience, has been stripped countless times. Originally, Xiao Dianjun thought that Diana’s image originated from Athena, the goddess of wisdom in ancient Greek mythology, because Athena was the old enemy of Ares, and had fought with her many times. It turns out that Diana "gathers the strengths of a hundred schools of thought" and she has all the talents of the gods!

 

In the cartoon, her original setting is that Hippolyta, the queen of Amazon, is made of clay, named after the goddess of the moon, and the gods give Diana gifts respectively — — De Mirtl, the goddess of harvest, gave her divine power, Athena, the goddess of wisdom, gave her wisdom and courage, Aphrodite, the goddess of love and beauty, gave her beauty and love, Hermes, the god of messenger, gave her the power of flying quickly, and Hestia, the kitchen god, gave her the flame of truth & HELIP; …

Diana is undoubtedly a little princess with a golden spoon.

With such a strong talent value, just ask who else? The protagonist’s aura is so bright that it explodes.

 

More domineering, her resume was later reset, and she became the daughter of Zeus and Hippolyta, the kings of gods, and was promoted to demigod with noble status, and Zeus’s boundless magic flowed in her blood. There are also some subtle foreshadowing in the film. For example, the Amazon female warrior is not invulnerable, but Diana has a magic weapon to protect herself unscathed; In addition, Diana was concerned that the villagers flew back to the village to visit, and the poison gas had no effect on her, but Colonel Trevor, played by Paipai, was mortal and could not get close to the village at all.

Wonder woman is invincible in the film.

But Diana, after all, is a role created by American psychologist and writer William Moreton maston, which is not directly recorded in ancient Greek mythology. However, Ares, the villain of this film, has some anecdotes, and listen to Xiao Dianjun’s detailed explanation.

Next page: The God of War and the Biography of the God of War in the movie.

Audi A6L: A Bright Star in the C-Class Car Market and a Luxury Model

As an Audi brand, medium and large luxury cars have won wide recognition in the market with their excellent quality, exquisite craftsmanship and innovative technology. Compared with the same class, Audi A6 has shown strong competitiveness in price, configuration and performance. In November this year, it led the luxury C-class car market with more than 16,000 sales, which once again proved its position as a representative of C-class cars. Of course, Audi A6L not only leads the same level in sales volume, but also fully upgrades its design, technology and performance, which meets the expectations of modern consumers for luxury C-class cars.

Young sports style to meet market demand

Audi A6L, as a luxury C-class car, always meets the market demand with its young sports style. It inherits Audi’s family-style design language and strives for perfection in R&D and innovation. After many tests in the market, Audi A6L has won the love of consumers with its excellent quality and performance, and has become a star model in the field of luxury medium and large cars. No matter from the design or interior configuration, the Audi A6L exudes a youthful and energetic atmosphere, which makes drivers look forward to every trip.

Double-face design to meet individual needs

Audi A6L deeply understands the needs of young people, and introduces a double-faced design, which firmly grasps the hearts of users. This design not only allows the driver to be true to himself, but also makes the personalized attribute of the whole vehicle more prominent. No matter what style of drivers, they can find their own unique charm in the Audi A6L. This spirit also encourages every driver to listen to his heart, control the pleasure of driving and enjoy the good time of every trip.

Comprehensive upgrade of technology configuration, immersive experience

Today, the Audi A6L has been fully upgraded in terms of technology configuration, bringing an immersive experience to drivers and passengers. The addition of high-tech configurations such as 12.3-inch full LCD instrument panel and 10.1-inch central control touch screen makes the car full of science and technology. These configurations not only improve the convenience of driving, but also make drivers and passengers seem to be in the future world and enjoy the infinite fun brought by technology. At the same time, the brand-new image has made Audi A6L a "pioneer" of the times, leading the new trend of luxury car market.

Efficient power system, smooth driving experience

Audi A6L is equipped with efficient power system and light mixing technology, which brings drivers a smooth and efficient driving experience. Whether it is a city shuttle or a long-distance trip, Audi A6L can easily cope with it, showing its outstanding performance. At the same time, the appearance and interior have also been significantly improved, bringing excellent driving enjoyment to users. The front face adopts hexagonal big mouth design, which is combined with LED automatic induction headlights to be more recognizable; The details are also very delicate, and a number of aluminum alloy sports wheels further enhance the sense of movement. Every place shows the unique charm of Audi A6L. In order to improve the driving experience, Audi A6L adopts the electronic power steering system, which enhances the handling stability and provides a stable and comfortable driving experience. At the same time, the safety configuration has also been fully upgraded, including adaptive cruise control and automatic emergency braking, which provides a strong guarantee for drivers’ driving safety. The car still maintains a luxurious technology atmosphere, and the unique electronic gear lever feels comfortable and not easy to slip, which also increases the leg space; It can be adjusted electrically and is very practical. In addition, the addition of panoramic skylights also brings a wide field of vision and a more comfortable ride experience for drivers and passengers.

From innovative digital cockpit to modern interior design to excellent performance, Audi A6L creates a unique and comfortable space for drivers and passengers. Every trip is full of expectations and surprises. I hope we can find a brand-new driving experience and feel happiness and satisfaction in every trip in the future. With its excellent quality and performance, Audi A6L will continue to lead the new trend of luxury car market and become an ideal choice for more consumers.

Huawei Mate70 series open booking more than 270,000 people within 5 minutes

Today at 12:08, Huawei Mate70 series officially opened reservations. Within 5 minutes after opening, more than 270,000 people have made reservations. (Small K Note: The product quotation has not been disclosed yet, and there is no need to pay a deposit for an appointment, which is a free appointment.)

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Original title: "HUAWEI Mate70 series open booking within 5 minutes over 270,000 people reservation"

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