Members of the choir in red army uniforms are singing "Long March Songs". Photo by Xu Xiaojing

　　Get up early and run around the health trail of Beigushan for a few laps, and feel the hearty sweat; In the afternoon, after roaming the sea of books in the farmer’s bookstore, hide in the quiet little garden and breathe fresh air in the green oxygen bar; In the evening, walk into the people’s stage and watch a wonderful performance written and directed by the masses, so that the soul can enjoy the cultural journey … … In Lianyun District, Lianyungang City, the cultural benefit project allows everyone to enjoy the cultural dividend, and the people’s happiness and satisfaction have been effectively improved.

　　Huimin activities play a happy life movement for the people.

　　"We are walking on the main road, full of high spirits and high morale … …” A song was sung as a quotation, which focused the attention of the audience on the stage. On the evening of June 26th, a mass art performance celebrating the centenary of the founding of the Party in Lianyun District entered Xugou Street. Nearly 200 social workers, employees of enterprises and institutions, retirees and kindergarten children wrote, directed and performed the red song and dance Ode to Yimeng, instrumental performance of My People，My Country, paper-cut catwalk, China Red Flying on Paper, Communist Successor and other cultural programs for the public.

　　"The days are really good now. Cultural activities are one after another, and ordinary people can see high-standard performances for free at their doorsteps!" Wang Chunxia, a resident of Xugou Street, looks happy.

　　In April this year, Lianyun District officially launched a series of mass literary and artistic performances to celebrate the centenary of the founding of the Party. Relying on the new era civilization practice center (station), it adopted the organizational model of "the center takes the lead, the community sets the stage, and the masses take the lead", giving full play to the creative advantages of the masses’ literary and artistic backbones, arranging and staging a series of original literary and artistic works for the masses to learn from the history of the Party, so that the masses can deepen their understanding in creation, tour and watching.

　　"As an important part of the series of activities to celebrate the centenary of the founding of the Communist Party of China (CPC) in Lianyun District, the mass art exhibition will continue to tour other streets to guide the people to inherit the red gene and continue the red blood, so that ‘ Always follow the party ’ The concept is rooted in everyone’s heart. " Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

　　Combining the study and education of party history with the culture benefiting the people, up to now, the whole region has carried out the "Hundred Years Road, Mountain and Sea Love" — — Lianyun District celebrated the 100th anniversary of the founding of the Party with a chorus competition, a large-scale red classic epic chorus concert celebrating the 100th anniversary of the founding of the Party in Lianyun District, and an open theme party class in Lianyun District, with nearly 10,000 people participating in the performance. These cultural activities with rich connotations and distinctive features are welcomed and praised by the broad masses.

　　Students listen to the celebration of the centenary of the Communist Party of China (CPC) in Taoyuan Bookstore. Wang Chunshe

　　Farmhouse Bookstore to Build a "Cultural Granary" for Rural Revitalization

　　In the farmer’s bookstore in Huangya Village, Yunshan Street, there are all kinds of tables, stools and bookshelves in the small bookstore, and more than 3,000 books are neatly placed, emitting a strong book fragrance.

　　"Since the village has a farmer’s bookstore, to the bookstore ‘ Charging ’ There are more and more people, and many villagers spontaneously come to the farmer’s bookstore every day to choose books they are interested in, learn about getting rich information, and learn from knowledge. " When it comes to the improvement of rural cultural environment by farmer’s bookstore, the villagers have raised their thumbs.

　　In order to effectively solve the problems of farmers’ "difficulty in buying books, borrowing books and reading books", Lianyun District vigorously promotes the project of benefiting the people. At present, there are more than 59,000 books in 47 farmer’s bookstores in the whole region, and the farmer’s bookstores are open all day. Villagers can not only read books in the bookstores, but also borrow them home, and learn from books about breeding, planting, cooking, fitness, science and technology. Relying on the platform of farmer’s library, villages have also organized colorful reading activities, and insisted on combining the construction of farmer’s library with the construction of reading for the whole people and reading books, thus effectively enhancing the vitality of farmer’s library.

　　In the front line of study and education of Party history, one by one "farmer’s bookstore" has also become a "new position" for children to learn and a "charging station" for teenagers to supplement "red energy".

　　On the morning of July 1st, I walked into Taoyuan Bookstore in Baoshan Village, Sucheng Street, and books were neatly placed in the reading area of Party building, covering the history of the party, policies and regulations within the party and party affairs knowledge. Twenty left-behind children in the area are watching the celebration of the centenary of the founding of the Communist Party of China (CPC) and listening to the important "July 1st" speech by the Supreme Leader General Secretary.

　　This year, Lianyun District innovatively carried out reading practice activities such as "Red Bookstore My Dream" and "New Era Rural Reading Season" with the farmer’s bookstore as the carrier, guiding and encouraging rural children to read more and better books, cultivating and practicing socialist core values, and inspiring rural children’s feelings for home and country and patriotic enthusiasm.

　　Let the study and education of party history leave no "dead ends". At present, Lianyun District has upgraded all the farmer’s bookstores in its jurisdiction into red "post stations" for the study and education of party history, set up a study area for party history, enrich books on party history, and make farmer’s bookstores a new position for learning party history, understanding ideas, doing practical things and opening up new opportunities.

　　Students from Haizhou Bay Primary School visited the theme exhibition hall in Lianyun District New Era Civilization Practice Center. Photo by Huang Chuyu

　　Cultural venues become the landscape of mass culture and education.

　　"Rich in books and elegant environment, reading here is a pleasure. Instead of going to tourist attractions to see people crowded, it is more meaningful to study and charge. " On the morning of June 20th, in the reading area on the second floor of Lianyun District Library, Jiang Wei, a citizen, was fascinated by the silent Don River. In the classroom next door, his 5-year-old son is experiencing handcrafting. The novel way of activity makes the little guy dance with excitement.

　　In the Science and Technology Experience Center, Cai Ziyao, who is only 9 years old, stopped in front of the Sun-Earth-Moon Running Instrument and listened carefully to the narrator’s story. "Every time I make new discoveries, I can learn new knowledge every time. It seems that the door of knowledge is opening to me here." Cai Ziyao said excitedly.

　　Cultural venues are an important symbol of a city’s cultural development level, the core of urban civilization, recording the massiness of history and leading the forefront of science and technology culture. In recent years, Lianyun District has invested more than 15 million yuan to build a district-level new era civilization practice center with a total of four floors and nearly 14,000 square meters, providing citizens with a comprehensive place integrating learning, leisure and practice.

　　Lianyun District New Age Civilization Practice Center will integrate cultural centers, libraries and gymnasiums, move into the Civic Ethics Hall, and build new functional rooms such as moral lecture hall, theoretical workshop, volunteer home, juvenile class and civilized Lianyun Exhibition Center, so as to achieve perfect positions, proper management, meet the demand, and realize the sharing, openness and networking of position construction. At the same time, in combination with reality, we will integrate all kinds of resources, promote the establishment of new era civilization practice stations in 9 townships and streets, set up new era civilization practice stations in 46 administrative villages (communities), set up 6 new era civilization practice bases in scenic spots and square parks, and set up new era civilization practice points in 216 organs, enterprises, institutions and civilized units, extending the reach of culture and education to the masses.

　　It is reported that during the summer vacation, Lianyun District will also rely on the New Era Civilization Practice Center to launch a "colorful summer" around the theme of "Celebrating the 100th anniversary of the founding of the Communist Party of China (CPC)" — — The "Little Red Army" red practice series activities offer colorful interest classes and hold a series of cultural activities for young people. "I hope to cultivate children’s aesthetic taste and cultivate their artistic interest and feelings of loving their hometown and motherland through a series of red activities." Zhou Meng, head of the activity project of the New Era Civilization Practice Center in Lianyun District, said.

　　With the continuous improvement of the supply system of public cultural products and services, Lianyun people’s mental outlook has taken on a new look. In rural areas, rich cultural and recreational activities have changed the people’s concept of life, with more harmonious neighborhoods, simpler rural customs and more modern pursuits; In the city, with the rise of cultural landmarks and the improvement of cultural facilities, reading has begun to integrate into life, and watching performances has become a fashion. Culture benefiting the people is condensing the positive character of this city. (Huang Chuyu)

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Editor’s note:

Do you still buy good shops?

As the first high-end snack brand, Liangpin Store has been expanding intensively, but now it has frequently announced price cuts due to unsatisfactory profits …

Why did the road of "expensive price" once work and now it doesn’t work?

I recommend you to read this article.Let’s see why good shops are getting harder and harder to do business.

There are a lot of things going on in the good shop recently.

First, on November 27th, Liangpin Store announced that it would implement the largest price reduction for the first time since the brand was established 17 years ago.The average price of 300 hot-selling products was reduced by 22%, with the highest drop of 45%.

Then, Zhao Yiming Snacks, a snack discount store, was openly torn and caught in a lawsuit.

There are indications that good shops that used to be proud of "high-end snacks",It seems that you have to put down your posture and make some changes to survive.

Founder Yang Yinfen mentioned in an open letter: "Good shops should reduce the cost and realize the price close to the people.Everyone thinks it is expensive, so it must be changed, and if it remains unchanged, it will die. "

In addition to the expensive price, DT Business Watch is more curious: What happened to the good shop? Why did the road of "expensive price" once work and now it doesn’t work?

Street snack shop, get e-commerce bonus.

In August 2006, Liangpin Store opened its first store opposite Wuhan Square.

Like most newly opened small shops on the street, the newly opened good shop has an area of only 30 square meters, with a total of four employees, and the promotion method is also very grounded-by Yang Hongchun, who just stepped down as chairman,Lead the shop assistants to invite pedestrians to try it for free at the door.

In that era when consumers mainly went to the small shops downstairs and supermarkets to buy snacks, the snack collection store form of good shops "bringing delicious snacks from all over the world to customers’ doorsteps" was a model innovation.

At that time, brands with similar models only came to Iraq, but the stores in Iraq were concentrated in Jiangsu, Zhejiang and Shanghai, while the good shops were in Wuhan.Both are offline channels, so there is no direct competition.

Under this new mode with freshness, good shops first gained popularity in Wuhan, and then set up shops intensively in Central China with Wuhan as the core.

However, the real leap of good shops depends on e-commerce.

In 2012, Liangpin Store established an e-commerce company. This year, it can be said that it is the first round of reshuffle between snack brands.

On the one hand, it is the smell of herbs that have been in the online channel for less than two years.In 2012, online sales have reached 140 million yuan.

On the other hand, Want Want, an old snack brand that mainly relies on traditional channels, broke through the highest point of HK$ 170 billion in 2013.Caught in three consecutive years of negative growth.

In 2012, the good shop that bet on e-commerce realized the soaring from a regional snack brand to a future snack industry giant by e-commerce.

In 2015, the online sales of good shops exceeded 820 million yuan.In 2016, Liangpin Shop won the title of No.1 in the category of Double Twelve Leisure Snacks. According to the prospectus of the good shop, during 2016-2019, in the company’s main business,The proportion of online income increased from 33.69% to 48.58%.

In the stage of taking off by e-commerce, the good shops opened up the shares that still mainly rely on offline channels.But at the same time, it also ushered in a new opponent-three squirrels who mainly attack the e-commerce platform.

In 2019, the revenue of good shops was 7.71 billion yuan.Revenues from Iraq and three squirrels were 4 billion yuan and 10.2 billion yuan respectively.

Good shops break through by "high-end"

From the perspective of revenue, before 2022, three squirrels always pressed one end of the good shop.

In the position of the second child, the good shop hopes to target a specific group of people.Differentiate in brand positioning.

Since 2015, good shops have been through cooperative variety shows, film and television dramas, etc.Marketing to specific groups of people.

From Where’s Dad Going 3 to Creation Camp 2019, and then to Brother with Thorns, and from Ode to Joy 2 to Mr. Love and the Silent Truth, etc., good shops are aimed at the main consumer groups of the brand.Young mother aged 18-40, exquisite white-collar worker.

Embarrassed, however, the above marketing methods can also be seen in three squirrels. For example, in Ode to Joy 2, a good shop was implanted, while in Ode to Joy 1, when the five beauties of Ode to Joy were trapped in the elevator, Andy played Qiu Yingying as "there are three squirrels I like to eat best".

Good shops need a new story, a new story that can be different from other brands.

In 2019, when three squirrels were listed with the title of "the first national snack", the good shop announced in January of the same year:Brands should be positioned as "high-end snacks".

In order to go to the "high-end", the good shop first replaced the LOGO of the cartoon with a simple text pattern.At the same time, hand in hand with fashion photographer Man Chen, made a "snack blockbuster".

In the site selection of stores, good shops intensively plunge stores into shopping centers.

According to the media interview with Chen Zhangwei, the head of Liangpin Shop Development Center in 2019: As of July 1, 2019, Liangpin Shop has more than 800 shopping malls.In the first half of 2019, 70% of the 200 new stores were located in shopping centers.

For consumers, the most obvious embodiment of high-end is,It may be more and more exquisite packaging and more and more expensive prices.

We compared the per capita consumption of major snack brands. Before the price reduction, the unit price of good shops reached 56.5 yuan, which was higher than brands such as Laiyifen and Three Squirrels, and ranked first among the above snack brands.

Take the "peeled fragrant melon seeds" sold well in good shops as an example. Before this price reduction, a bag of 120g was sold above 10 yuan.Qiaqia white melon seeds with similar products cost only 15.8 yuan for 500g.

"A bag of more than a dozen dollars, literally hundreds in buy buy, but there are not many things in a bag" may be the feeling of most people to a good shop.

This kind of "high-end", which is mainly embodied by high price, exquisite LOGO/ packaging and tall stores,At the beginning of the implementation, quite a few people did pay the bill.

According to Nielsen’s survey, as of October 2019, 47% of consumers in key first-and second-tier cities in China recognized that good shops had the characteristics of "high-end snacks".

Why do people buy?

One explanation is that,Under the "high-end" marketing, I really believe in the quality and brand power of good shops.

Another answer may be: if you feel "face-saving", you can give gifts.

In the little red book, there are many notes about receiving "good shops" as company benefits. Among the titles and comments, there are many: In which direction can you kowtow to meet such a boss and fairy company? …….

In 2022, Liangpin Store pointed out in the financial report that the operating income of group buying business increased by 53.49% year-on-year.Mainly depends on the sales scene of using the product as a "gift".

That is to say, in 2022, the revenue of good shops exceeded three squirrels and became a brother in the snack food industry.

After being a "first brother"

Good shops are not easy to sit back and relax.

It’s not easy to sit in the good shop of the snack throne.

As described above, for consumers, the "high-end" of good shops reflects,More focus on stores, packaging and advertising, rather than the product itself.

From the perspective of production chain, to be a "all-category" good shop is essentially the way of "brand+channel". In the business process, the good shop adopts OEM mode-that is, the company is responsible for exploring product categories, developing new products,The processing links are provided by certified suppliers.

In 2022, there were 1655 omni-channel SKUs in good shops, and 603 new products were launched in the whole year.However, the R&D expense rate of good shops has been below 0.6%.

The founder of "Daily Black Clever" once shared in an interview that there was a common situation of "sharing supply chain" among domestic snack brands adopting OEM mode. When the same foundry establishes cooperation with different brands, an explosive product will soon be copied by other manufacturers after it appears.In the end, the product fell into a homogeneous situation.

In other words, snacks in good shops are produced by foundries and then sold under brand names.It is not only difficult to achieve differentiation in product taste, but also difficult to guarantee quality.

Last year, a good shop was "hung" on the hot search because the moon cake products ate plastic paper. As of December 14th, 2023,In the case of black cat complaints, there were 2210 complaints about good shops.

Even worse,Selling such an expensive good shop has a low profit margin.

Compared with the major listed snack food companies in China, in 2022, the revenue of good shops was higher than that of qiaqia food.But the profit margin is almost a quarter of that of qiaqia.

"High-end" good shops can’t be sold.

Time comes to 2023,Life in a good shop is really hard.

Judging from the financial report, in Q1-Q3 of 2023, the total revenue of good shops was 5.999 billion yuan, a year-on-year decrease of 14%; The net profit attributable to the mother was 191 million yuan, a year-on-year decrease of 33%, of which the net profit attributable to the mother in Q3 was 02 million yuan, a year-on-year decrease of 98%.

In the past, the "snack brother" is now going to the test of life and death. What went wrong?

First, it is the stall of e-commerce. Since last year,The online channel revenue of good shops has already shown fatigue.

In 2022, the e-commerce channel revenue of Liangpin Shop was 4.698 billion yuan, down 3.3% year-on-year.By 2023, the stall of e-commerce continues.

The weakness of e-commerce is not just a problem encountered by good shops. The three squirrels who rely more on online channels also have a hard time: in the first half of this year,The revenue of three squirrels on Tmall and JD.COM e-commerce platforms decreased by 29.49% and 41.11% respectively.

On the one hand,The dividend period of the rapid development of e-commerce has passed, and it is inevitable that the growth rate of traffic will slow down.

On the other hand, with the development of the Internet, information is becoming more and more transparent, and more people know that high-end quality shops are actually "factory-branded goods". In that case, why not go directly to the "homologous factory"?

In the little red book,In the past 90 days, there have been more than 4,500 notes related to "Snacks Pingti", "Snacks Homology" and "Snacks Suppliers".

Good shops, three squirrels and herbs are all frequent customers who have been replaced in the "snack replacement".

And offline channels,Good shops have encountered more aggressive "mass-selling snack shops".

According to the data of Narrow-door Dining Eye, Zhao Yiming discount snacks, which started in 2019, opened 1,441 stores in 2023 alone.Almost three times that of a good shop.

It is also a snack collection store. Although the product quality of discount snack stores is controversial,But it is true that stores are wider and the prices are cheaper.

In previous interviews, Yang Yinfen thought that the discount snacks: "(with good shops) have different business models and different operating costs.Brand positioning is different, and industry ecology is different."

But,These "differences" do not seem to avoid the positive encounter between the two.In a recent interview, Yang Yinfen said frankly that the difficulty of good shops at present is related to "the discount snack shops in the industry are under siege online".

Write at the end:

On the surface, the reason for the decline of good shops is the failure of e-commerce channels.In essence, the price and quality are not equal.

In the past, people would pay for it because of "consumption upgrade", "brand story" and "celebrity endorsement". Now, the Internet has gradually eliminated the information gap, consumption has returned to rationality, and cheaper competitors have appeared.Fewer and fewer people are willing to pay for good shops.

In other words, on the snack track, a good story may really be better than a heartfelt sentence from consumers-delicious is not expensive.

(Title map/header map Source: @ 亵亵亵亵亵亵亵 official Weibo)

Text: Shi Youqi Data: Shi Youqi

Edited by Zhang Chenyang count: Zheng Shuya

Yunying: Su Hongrui Supervision system: Li Jingyu

Today’s interactive topic:

Do you think there is still a chance for a good shop to become popular?

Welcome to leave your opinion in the comment area ~

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Editor in charge:

For a long time, people always associate China brand cars with the word "cheap", but in recent years, China automobile brands have developed rapidly. Many netizens left messages and wanted to see it. Today it came. The strength of the car still needs to be understood before we know, so let’s take a look.

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Text | Entertainment Capital Theory is not empty

A letter of complaint revealed the true appearance of the hot water and corpses of the snack industry.

On December 6th, according to the report of Red Star Capital Bureau, the "No.1 high-end snack" boutique shop formally filed a lawsuit against Yichun Zhao Yiming Food Technology Co., Ltd. (hereinafter referred to as "Zhao Yiming Snacks") in the people’s court on November 27th on the grounds of "concealing important matters of the company and damaging the right to know of minority shareholders". At present, the court has accepted the case.

At this point, the first shot of high-end brand snack merchants and discount snack shops officially started.

According to earlier news, the competition between the two forces has long been revealed. By "concealing the company’s major events", Liangpin Store refers to the merger that happened at the discount snack track. In November this year, the two leading players of discount snacks were very busy and Zhao Yiming Snack Store announced the merger, which will jointly build the largest discount snack brand in China, and the industry power should not be underestimated.

However, Liangpin Store, as one of the shareholders of Zhao Yiming Snacks, was hastily "parted" by Zhao Yiming Snacks, but was informed of its merger with its competitors. A good shop that suffered from "backstab" went to war with a paper book.

The discount snack shop with "low price" as the spear has become the strongest force in the snack track and entered a period of rapid expansion. Snacks are very busy. In the first half of this year, 1,000 stores were added. Another snack brand, Youming, also announced that the number of stores will exceed 16,000 in 2026.

After the cost performance has become the key driving force of consumption, the outward expansion of discount snacks is also frequently putting pressure on high-end snacks, which have to fight back through structural price reduction. On November 30th, Liangpin Store implemented the largest price reduction in 17 years. The average price of its 300 products was reduced by 22%, with the highest drop of 45%. Online celebrity Snacks Three Squirrels has been playing the strategy of "high-end cost performance" since last year.

At one end, it is a snack shop that is expanding at a low price, and at the other end, it is a high-end snack brand that strives for survival at a low price. The snack track with accelerating low-price competition is facing a brand-new battle of survival torture.

01 Online channel dividend peaked, and high-end strategy failed.

The well-known snack brands in online celebrity, such as the "Big Three Snacks" represented by "Good Shop", "Three Squirrels" and "Herb Flavor", either started during the bonus period of e-commerce or took advantage of the outlet of entertainment marketing to describe a similar development vein.

Three squirrels, born in the period of rapid development of e-commerce, have sprung up with low-cost online e-commerce channels and quickly occupied the category of nut snacks. Subsequently, the three squirrels used entertainment marketing as a lever, including signing TFBOYS endorsement, launching and implanting in the annual explosion of "Ode to Joy" and other film and television comprehensive, further amplifying the brand influence.

Since 2010, the investment in online marketing has also increased year by year. On the one hand, Baicaowei’s efforts in spokesperson marketing and popular film and television comprehensive delivery are not far behind. From official announcement of Jackson Yee to cross-border variety shows, it takes advantage of the entertainment topic to enhance brand awareness; On the other hand, Baicaowei has also begun to build a communication position on social platforms, and has been deeply cultivating its content on younger social platforms such as bilibili and Xiaohongshu.

While effectively opening up the brand volume, marketing investment has also brought some pressure on product pricing. Coupled with the pursuit of fine packaging and design, under the superposition of various factors, snack brands that once opened the online market at a low price began to anchor the "high-end upgrade" route, and prices also rose with the trend.

Until 2021, with the peak of online traffic, several snack brands on the deep cultivation line were in trouble one after another.

On the one hand, the cost of online traffic has soared, and the conversion effect is no longer radical. Snack brands nourished by online channels are naturally the first to bear the brunt. According to the financial report data, the performance of the three squirrels has declined year after year. In the third quarter of this year, the revenue of the good shop decreased by 4.53% and the net profit decreased by 98%.

A snack brand revealed to the chopped pepper that, in fact, double 11’s big promotion is often "making money at a loss" for the brand, and there is not much room for profit. The real appeal of the brand’s painstaking efforts is actually the list recommendation mechanism in Taobao Station, with the help of list traffic to store water for the subsequent New Year Festival. Leisure snacks are cyclical products, and the profits of the three giants who position high-end snacks often come from the demand stimulation of big nodes.

On the other hand, the vertical snack brand, which emerged from the live e-commerce, successfully divided the market share with the logic of big single product and launched an attack on the good shops. Wang Xiaolu, with a tiger skin wind claw, sold out all the goods for the New Year Festival when she first boarded the live broadcast room in Li Jiaqi. Since then, she has become a frequent visitor to the live broadcast room. Wei Long, relying on a 50-cent spicy bar, frequently went out of the circle and occupied the snack list of consumers’ daily life scenes.

Contrary to the logic of big single products, it is the whole category snack brand represented by good shops. This kind of brand is rich in SKUs, trying to meet the diverse purchasing needs of consumers and better matching the strong demand for holiday gifts, but it is difficult to enter the normal consumption scene.

At the same time, the operation mode of the snack giant OEM has also laid a lot of hidden dangers for it. The snack brand with OEM as its main logic failed to build a perfect supply chain system, which not only lost the control of product quality, but also further lost its core competitiveness.

02 The offline channel is flourishing, and the horse race is threatening.

Different from the micro-situation of online channels, offline channels began to release vitality.

During the three years of the epidemic, the closing tide of large supermarkets and shops won a better opening point for snack supermarkets, further releasing the offline consumption power. According to Euromonitor statistics, the market size of the snack food industry reached 482.3 billion in 2022, and the e-commerce channel has developed rapidly since 2012. However, the offline market is still the main channel for the circulation of snack foods, with supermarkets accounting for 39.7%, becoming the most important purchase channel for snack foods.

As a fast-moving consumer goods, offline scenes face consumers directly, which is the natural center and contact point of snack circulation. Compared with the long-term online consumption pattern, the snack mass-selling stores that radiate in the radius of consumers’ activities and go deep into the community and supermarkets have a unique advantage of reaching. In other words, in the leisure snack track, consumers are more dependent on channels than brands.

More importantly, the survival mode of the foundry not only failed to help the three giants of snacks build a moat of products, but also made them fall into the quagmire of quality frequently. Discount snack shops and snack discount stores, which also focus on white-brand products, take advantage of price to achieve overtaking in corners through offline channels.

On the basis of the business model of temporary discount stores, snack hypermarkets further tap the potential of supply chain.

The most critical action is to master the initiative of supply chain. Different from the deep binding between discount stores and brands, snack hypermarkets decided to streamline the supply chain, remove the shackles of brands, sell white-brand snacks directly, and use low-price strategy to promote scale expansion, and then put pressure on upstream brands.

Compared with the high-end snack brands that hold high and play high, the large-scale snack mass-market stores with white snacks choose to break through the sinking market, forming obvious regional characteristics. Snacks started in Changsha, Hunan Province, and through intensive regional expansion, the number of stores exceeded 2,000 in five years. Zhao Yiming Snack Shop, which emerged in Jiangxi, has been deeply cultivated in Jiangxi, Anhui, Guangdong and other regions, and the momentum should not be underestimated; The Sugar Nest, which rose in Ran Ran, Xiamen, is located in coastal markets such as Guangdong and Fujian, and has more than 1,000 stores.

The sinking of snack discount stores has reached counties, townships and other areas, which is close to the blank market of big-name snacks. Snacks are Busy Brand Director Cao Meng revealed in an interview that snacks are busy and have more than 300 township stores.

The consumption increment of the sinking market and the scale effect of snack supermarkets help them win the advantage of supply chain, and further have the premium ability with brands, and brands begin to move closer to snack supermarkets.

Gan Yuan Food, a snack food company, has established cooperation with snack distributors such as Busy Snacks, Zhao Yiming, Youming Snacks, and Wife Adults. Yanjinpu’s financial report shows that snacks were very busy in 2022, and the system opened Wal-Mart with sales of 211 million yuan, becoming Yanjinpu’s largest customer; This year, Wei Long set up a business department to connect the discount channels for snacks, and plans to launch "customized channel packaging" and an independent price system.

In addition to traditional snack selling, prefabricated and instant food has also begun to tilt to the discount snack channel. The boundaries of snack chain brands are constantly expanding, and even the market share of traditional small shops and convenience stores is constantly being tested.

The "staking the ground" under the online snack discount store is particularly fierce.

"A small county town can open seven or eight snack shops in two months." Guo Can, a busy snack franchisee, joined a joint venture with his friends in May this year, and was busy with snacks, starting his first business. "I did my homework before joining, and I said that I would earn more than a thousand dollars a day, and I would be able to return to my book in one and a half to two years." What Guo Can didn’t expect was that just half a month after her opening, two similar shops appeared on the same street. "I directly separated more than half of the customers. According to this trend, I can’t return to this in three years."

Site selection is the key factor to determine whether franchisees can make profits. "Generally speaking, the surrounding areas of schools and communities are advantageous points, and the matching customer base is more accurate." However, there are many loopholes in the implementation of regional protection policies in snack supermarkets that have accelerated into the expansion stage. "Some brands will make it clear that there will be no same brand stores in the adjacent areas, but there are too many similar snack shops to control at all."

In Guo Can’s view, snack shops seem to be a simple business model, but they have invested a lot of money. According to a rough calculation, Guo Can has invested more than 900,000 yuan in just a few months. "The initial fee is 50,000 yuan, the deposit is 30,000 yuan, the decoration fee is 120,000 yuan, the shelf cashier equipment is 140,000 yuan, and the stock preparation is more than 200,000 yuan. These are all part of the initial investment."

In fact, behind the seemingly prosperous business of snack shops, the profitability is not impressive. According to the company’s announcement and official website data, the comprehensive gross profit margin of the stores with busy snacks and preferred snacks is only 18% and 22%, while the gross profit margin of the e-commerce business of good shops can reach 24%.

After the blind expansion of snack collection stores, the whole industry will also usher in price wars, store closures and major reshuffle. After tearing open the market through price, snack shops need to face long-term problems such as brand store operation and supply chain management, which is also an all-round test of enterprise operation and management.

03 Accelerate the integration, strengthen the brand, and the snack industry enters the reshuffle period.

In the path of rapid replication, expansion and rise of snack shops, the old diseases of fast iteration, strong reproducibility and no high product threshold of snack track are exposed.

"online celebrity snacks have a fast iteration speed. Once the products are developed and verified by the market, they will be copied by many parties and then fall into the dilemma of price comparison." An industry person sighed so much about chopped pepper. Low price is indeed one of the tried-and-true strategies to accelerate brand expansion, but from the long-term development of the brand, it is not the sustainable development path of the brand to continuously reduce prices and squeeze profit space.

The dependence of the snack industry on offline channels has been continuously verified. After the price war, the snack industry will usher in a competition and competition on the scale of the offline market.

Players of discount snack brands speed up the integration, make strong alliances through mergers and acquisitions, especially focus on the expansion of sinking market, and strengthen brand awareness while expanding market share. The strategic merger between Snacks Busy and Zhao Yiming Snacks in November is one of the signals. After the strong alliance, the number of its stores and their respective advantageous areas have also been merged. In fact, this is not the first merger of snacks. As early as the first half of this year, snacks were busy and they announced a strategic investment "just goods shop" to jointly develop the national market.

Wanchen Group, a food enterprise, acquired five brands of discount snacks in one breath in October this year, and merged the four brands of Lu Xiaochan, Yadi Yadi, Haoxianglai and Laiyoupin into "Haoxianglai". At the same time, Wife, a chain of discount snacks in Zhejiang, was formally merged into Wanchen Group.

Online snack brands have also begun to tilt toward offline channels. This year, good shops have accelerated the expansion of offline stores, and deliberately resisted the impact of offline channels of discount snack shops with the model of super-thousand-flat stores. Baicaowei has returned offline since 2019. Up to now, Baicaowei has exceeded 100 offline stores nationwide, accelerating the omni-channel integration of online and offline.

Predictably, the format of discount snack shops will not stay in the Warring States period. With the outward expansion of regional brands, the snack chain track will usher in the birth of a strong one.

On the product side, the quality moat is increasingly important for snack brands.

In the snack track where the iteration speed is accelerating, the shortest path for quality breakthrough lies in the outbreak of large items. Because of this, Wang Xiaolu has continuously increased the investment in tiger skin and wind claws, and Wei Long has continuously innovated in the category of spicy strips. While intensively cultivating large items, strengthening quality control is a top priority. After the tiger skin claw was verified, Wang Xiaolu did not hesitate to invest 1 billion yuan to build his own factory. Its purpose was to control the initiative and core competitiveness of the supply chain and maintain the leading edge of the category through strict quality control.

The snack industry, whose market structure is constantly changing, has also ushered in the era of brand power competition, and strengthening brand power has become the industry consensus.

For a long time, as a fast-moving consumer goods, snack brands have strong substitutability and insufficient brand power, which can not stabilize consumers’ cognition and stickiness, resulting in continuous impact and restructuring of the industry. Therefore, snack brands have attacked on the marketing side to build core brand power.

On the one hand, it is still one of the effective means to broaden brand awareness by entertainment marketing. In April this year, the snack was busy, and the official announced Zhang Yixing as the brand spokesperson, taking advantage of the voice of the spokesperson to strengthen brand building. Vertical snack brands such as Wang Xiaolu and Wolong Nuts have also increased the comprehensive content of TV dramas, taking advantage of entertainment topics, strengthening brand building and building brand influence.

On the other hand, user recognition and planting grass have also become an important part of building brand power. Snack brands put more emphasis on getting close to young consumers, and deepened their content around social media platforms such as Jikuai, Xiaohongshu and Weibo. Covering young consumer scenes has become a brand layout trend. The "Xiaolongren", who is often active in the comment areas of major social platforms, has paved the way for Wolong nuts to go out of the circle and become the best "golden father" in consumers’ hearts through social media marketing.

Generally speaking, the future of the snack industry is still full of many uncertain factors: the other side of the discount snack shops is the dilemma of homogenization competition, and online celebrity snacks have been deeply involved in the Internet all the year round but neglected the cornerstone of supply chain construction. The competition between these two forces has not yet been concluded. What is certain is that under the industry competition, snack brands are also speeding up their thinking, making up the shortcomings in brand power and product innovation ability, and looking for a sustainable development path.

　　The compact body of 23 brand-new MX-5 makes the new car have better handling, and it can be seen that the front of the car is very slender, the cockpit is partially backward, which conforms to the basic design of super-running, and the waistline at the door is very full, and the wheel hub is partially expanded, which increases the sense of movement of the new car, and the large-size multi-frame wheel hub is also very cool.

　　The front face of the 23 Mazda MX5 2.0 manual soft top convertible still retains some classic elements of Mazda tradition, such as rounded body lines, wide family mouth and cute "small eyes", which seems a little naive, simple and friendly. The deliberately widened wheel eyebrows may be the only place that can show a trace of restlessness. The simple and straight waistline of the car body and the rear of the same people also reveal a retro beauty. Just look at the appearance, it is a sports car, rather than a convertible recreational vehicle. The length, width and height of MX-5 are 4020mm, 1720mm and 1255mm respectively, and the wheelbase is only 2330 mm. The overall size can be described as quite small.

　　23 Mazda MX-5 2.0 manual soft-top convertible In terms of data, MX-5′ s 2.0 engine has different power output according to different sales markets and configuration differences, and domestic automatic transmission models are introduced. The maximum power is 118kw/6700rpm, the maximum torque is 188Nm/5000rpm, and the 0-100km/h acceleration time is 8.9 seconds. In the North American market, the engine output of the manual transmission model is not only slightly higher, but also the red line speed is increased by 500 rpm to 7200rpm, which makes it easier for the driver to exert his subjective initiative in handling performance with 6MT. The driving mode of Mazda MX-5 is front and rear drive, and the chassis system as a whole still adopts the suspension design of the previous generation Mazda MX-5. The front is the double-arm cross independent suspension, and the rear is the multi-link independent suspension. This suspension system controls the wheels more stably. Although the suspension structure has not changed significantly, the changes in details are still very intentional.

　　In terms of interiors, the new model still maintains the strong racing style of MX-5. Only slightly modified in some details. The whole black interior assembly is decorated with sporadic silver decorations, and there is a redesigned new dashboard.

　　As a light convertible sports car that provides "endless fun", Mazda MX-5 has raised the charm of its products to a new height, and perfectly explained its car-making concept of "integration of man and horse". If you want to have a convertible sports car that is both fashionable and affordable, this Mazda MX-5 is definitely the best choice.

　　Company name: Tianjin Shuangsheng Automobile International Trading Co., Ltd.

　　Company Address: Room 1101, Block B, Broadcasting Base of Famous Cars, No.102 Xingang Avenue, Bonded Zone, Binhai New Area, Tianjin

　　Contact: Liu Jingli 13331788344 (WeChat synchronization)

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

Since 99,800, the price of BYD Seal 06DM-i and Qin L DM-i has been announced, which can’t be said to be earth-shattering, but it is enough to shock 99% people. A mixed B-class car is sold directly to the price of A-class car, and you should know that Qin PLUS also sold this price a year and a half ago.

So can the seal 06DM-i sold in "998" be brainless? Today we will talk about its configuration and price.

Looking at the power first, Seal 06DM-i is the first to be equipped with the fifth-generation DM technology. Generally speaking, the 1.5L engine has higher thermal efficiency (46.06%), power loss and fuel consumption can be as low as possible.2.9L, the longest battery life2100km. Entry two models equipped with10.08 degree battery, pure battery life is 80km, and the rest of the medium and high batteries are15.87 degreesWith a battery life of 120km and a 65L fuel tank, the battery life can be close to 2000km even without charging.

So as far as power is concerned, the fifth-generation DM technology is at the same price, and both PHEV and HEV are basically the strongest.

In terms of configuration, BYD has made "safety" the same for all departments.There is only one difference in the number of airbags between low and high allocation.The other front and rear airbags are basically the same. At the same price, there are still many brands that are used to "simply matching" the number of airbags in low-profile models, which really should not be.

In fact, an overview of the Seal 06DM-i configuration table shows that the low-equipped and medium-equipped models pay more attention to pragmatism and are equipped with ordinary cruise control. If richer active safety configuration is needed, the cost performance will be higher with a little budget.

In addition, these three models are rich in daily practical functions, and the minimum models areRear radar+rear image, the rest of the models areFront and rear radar +360 panoramic image.Intelligent lathe, external discharge, automatic air conditioning, leather steering wheel, leather seat.These functions are equipped.

The active safety function has been supplemented and upgraded on the sub-top and top models.Full speed adaptive cruise system, this one is down.DiPilot intelligent driving assistance systemIt is more practical to run at high speed.Driving recorder, adaptive high beam and automatic folding of rearview mirrorIt is also a standard item for these two models.

But the top model also has an extraInduction wiper, automatic downward tilting of exterior rearview mirror, 15.6-inch central control large screen, wireless charging of mobile phone, ventilation and heating of front seats, and ambient light..

It is not difficult to find that in order to lower the price threshold of Seal 06DM-i as much as possible, BYD has abandoned some functions of low-and medium-sized models in combination with user needs. From the perspective of practicality and price, there is no problem at all. After all, this is a "Practicality first"The model.

Even if the interior hardware of the lowest model is different from other models, it is completely understandable, and the price difference between each model of Seal 06DM-i is 10,000 yuan, and the upgrade for every 10,000 yuan is quite reasonable.

Class 100,000, ultra-low fuel consumption, long battery life, multi-link suspension and B-class car.At the same price, you can’t find anything better than Seal 06.DM-iA better choice, so not surprisingly, Qin L. DM-iAnd seal 06DM-iWill enter the top 10 of the monthly sales list.

Finally, how to choose the five models of Seal 06DM-i? My suggestion is to choose according to your budget. No matter the entry version of 99,800 or the top model of 139,800, you can’t go wrong to buy either one. If you are still entangled, you can refer to our recommendation index.

　　CCTV News:On June 15th, the 15th "Connect with Putin" program was broadcast. The Russian people were very enthusiastic and asked Putin nearly 2 million questions. The press secretary of the Russian President also said that Putin had been preparing for this program around the clock for two days. Another documentary is also being broadcasted in the American media, and Putin’s secret office is exposed for the first time.

　　Putin’s Kremlin office secret room was first exposed.

　　On June 15th, local time, the documentary Interview with Putin, which is being broadcast on American Entertainment Time Channel, will broadcast the last episode. In the four documentaries, Putin’s little-known details of work and life were also exposed.

　　During the two-year filming, the film crew led by American director oliver stone received great courtesy. Putin personally acted as a guide and made his private office public.

　

　　This is a picture taken by the film crew from the perspective of Putin’s seat, showing many details on the desk, such as an orange briefcase marked "confidential" on the desk with a pair of scissors on it.

　　Putin led the film crew and opened the door to the second office.

　

　　The man in the photo was taken by Putin’s father in Sevastopol. He is a sailor.

　　The third room is Putin’s study, where there are desks and bookcases, and a small table is neatly placed with mainstream newspapers published that day.

　　There is also a room where foreign guests are received.

　　Putin broke the news: Soviet nuclear bombs were helped by American researchers.

　　In the documentary that has been broadcast, Putin also revealed that when the Soviet Union was building a nuclear bomb, some American researchers provided a lot of data in order to restore the nuclear balance in the world, but now the nuclear balance has been broken.

　　Putin said, I think they consciously gave this information to the Soviet Union, so that the world can re-establish a balance and a nuclear balance. And what are we doing now? We are trying to upset this balance, which is a huge mistake.

　　["Connecting with Putin" Russian people are enthusiastic]

　　American directors can deeply participate in Putin’s life, which is rare for Russian presidents. If we add the interview with Putin broadcast by NBC on June 4th, it seems that Russian leaders have been appearing in the American media frequently recently.

　　In Russia, people can also communicate with Putin in a more direct way. At noon local time on June 15th, around 5 pm Beijing time, the 15th special program "Direct Connection with Vladimir Putin" was broadcast. When the program started, the Russian people had raised nearly 2 million questions to Putin through various channels.

　　People are generally concerned about the causes of Russian phobia in the west, how to unfreeze the partnership with foreign countries and improve the domestic economic situation. In addition, people are also very interested in Putin’s personal life, and want to know which rock band he likes best, who he wants to spend his holidays with and where he wants to go. This year, the Russian people are most concerned about "whether Putin will participate in next year’s presidential election." (Animation) Even people want to give Putin a special gift.

Russian people

　　The Russian people said that we are very good on the banks of the Don River. We want to give you a horse, but we don’t know how to give it, so we can’t contact you directly.

　　When answering economic-related questions, Putin said that Russia has passed the economic crisis and its GDP has increased for three consecutive quarters.

　　Putin said, what does the objective data show? It shows that Russia’s economic recession has passed and we have entered a period of growth.

　　It is understood that the "Direct Connection with Putin" program was founded in Putin’s first presidential term and was held in 2001. Since then, it has only been held in 2004 and 2012. Due to the wide audience and high ratings, the Russian media believe that the program is one of the main ways for Putin to understand public opinion.

Haval big dog

Dealer’s quotation: 10.59-14.19 million

Manufacturer’s guide price: 11.99-15.59 million.

One disadvantage of the owner:Generally speaking, this car is still very good, but there are always some annoying flaws. The smell in the car can be ignored. After all, new cars are like this, but to talk about the noise problem, the noise of the engine and the poor sound insulation of the interior lead to the noise inside the car!

Owner 2 Disadvantages:What I’m not satisfied with is that the tire noise is obvious, because the tread is wide, and the friction with the road surface is obvious. At low speed, it has little effect, so at high speed, it is a little bit. If this can be improved, my border grazing will be more perfect.

Three shortcomings of the owner:The sound insulation effect is average. When you step on the accelerator, you can feel the roar of the engine is a bit loud, and then the high-speed wind noise and tire noise are still quite obvious, which also affects a certain driving experience, but overall it is quite satisfactory. After all, it is quite good at this price.

Four shortcomings of the owner:I just feel that this central control car still has a lot of room for improvement, the response speed is really slow, and ergonomics is not very good.

Five shortcomings of the owner:The smell of the new car has not been completely eliminated. I have read many methods to eliminate the smell on the Internet, and I have used them, but the effect is not so good.

Six shortcomings of the owner:The disadvantage is that the steering wheel will make abnormal noise not long after the new car, especially when it is cold at night, and it will creak loudly, and it will disappear after a while. Keyless door opening is not very effective most of the time, which is a big problem.

Seven shortcomings of the owner:The dissatisfaction is that the new car smells, and there is sound insulation. If the speed is fast, some noise can still be heard in the car.

Eight disadvantages of the owner:I think the smell inside the car is quite strong, maybe because of the new car. Generally, when I drive, I will lower the window from time to time to change the air inside.

Owner’s nine shortcomings:The Haval Big Dog and Horse Dog version I chose can be said to have everything, so there are really not many short boards. If I have to say something unsatisfactory, it is because the model has a high center of gravity. The height of this trunk is a bit high, and it is a bit inconvenient to take an enlarged piece or a heavy suitcase.

Ten shortcomings of the owner:I haven’t been picking up the car for a long time, and I don’t have much experience with the trendy hard-core SUV Haval Big Dog. After all, the new car is still in the running-in period, and there are not many requirements for buying a car. The trunk space is slightly small. When I see a rider vomiting, my personal experience is not bad.

On March 29th, 2024 Huanxin was listed. As an annual redesigned model, the new car will be upgraded with new color matching and intelligent configuration. However, in the face of Xiaomi’s aggressive attitude, how many chances can Aouita 12 have after the change?

As far as the price is concerned, the 2024 Aouita 12 has launched four models, the price range is 265,800-400,800 yuan, and the overall price is about 60,000 higher than that of the popular one. However, from the car purchase policy, except for the newly-added 700 three-laser rear-drive intelligent version, all other models can enjoy the discount of 5,000 yuan deposit deducting 27,000 yuan, which is really attractive.

From the product point of view, the new car, as an annual redesigned model, naturally has not changed much in terms of face value. It continues the design concept of the current "Future Aesthetics" vehicle, with a simple closed grille and curved belts on both sides, and then it is integrated with triangular headlights, which not only emphasizes the sense of integrity, but also has a strong sci-fi charm.

In addition, with the blessing of future aesthetic design, the car has a body size of 5020/1999/1460(1450)mm and a wheelbase of 3020mm, while the axle length ratio of 0.61, the width-height ratio of 1.38, and the wheel height ratio of 0.514 are combined. Moreover, the new car has introduced a new appearance color of Hui Jin, just like the "chameleon" paint surface, which can show the effect of "floating gold" at a specific angle.

Arriving in the car, the new car adopts the minimalist design concept of Gentle Tech, and the panoramic digital encircling induction cockpit is full of the scientific sense of the new car. 35.4-inch 4K panoramic widescreen, 15.6-inch central control screen equipped with HarmonyOS Huawei HarmonyOS car system on both sides, plus double zero-gravity seats in the front row as standard, and listening to the panoramic sound field of CST coaxial speakers, upgrade the luxury car experience from all dimensions of vision, hearing and touch.

Seeing this, you may already feel that this has not changed much, no! This rejuvenation is actually an improvement in intelligence and security systems. First of all, it is intelligent. The new car comes standard with 3 laser radars and 29 intelligent driving sensors, and is equipped with Huawei’s latest advanced intelligent driving HUAWEI ADS 2.0. In addition, starting from March 28th, Aouita 12 will open the NCA for smart driving, which does not rely on high-precision maps, so as to truly achieve nationwide opening. At the same time, a number of functions are optimized through OTA, including tidal lane and bus lanes, and a new lateral obstacle anti-collision system (LOCP) is added to further enhance people’s intelligent travel safety.

In terms of safety, Aouita 12 adopts ultra-high-strength steel-aluminum hybrid cage body in passive safety, with aviation-grade aluminum and high-strength steel accounting for more than 80%, and has 19 intelligent active safety configurations, and is equipped with 3 laser radars and a general obstacle perception network to realize 360-degree surrounding collision protection. In addition, in order to protect the battery safety, the new car adopts the Contemporary Amperex Technology Co., Limited customized H-type with high-strength 6 series aluminum alloy battery protection case.

On the power level, the maximum power of the 2024 Aouita 12 single-motor model is 313 HP, and the CLTC cruising range is 700km；; The four-wheel drive model is equipped with Huawei DriveONE dual-motor system, with a total power of 578 HP and a CLTC cruising range of 650km. The battery pack has a capacity of 94.5kWh and supports super fast charging. In addition, the new car is also equipped with an air suspension system that can realize active damping adjustment and has the functions of 45mm stroke height adaptive adjustment.

I have to say that the upgrade of Aouita 12 seems small, but in fact, it has greatly improved its intelligence and safety, which will not only consolidate the stronger product strength of its peers, but also give consumers a unique travel and life experience. In the face of the strong invasion of Xiaomi SU7, the new car backed by Chang ‘an, Contemporary Amperex Technology Co., Limited and Huawei is obviously full of confidence and fearless.